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1

Tadajewski, Mark, and D. G. Jones. History of Marketing Thought. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2008. http://dx.doi.org/10.4135/9781446263617.

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2

Cousins, Philip J. Marketing & promoting local history publications. Matlock: Derbyshire Record Office, 1995.

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3

Calvert, John. Network marketing: History and concept. [s.l: The Author], 1992.

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4

Robert, Bartels. The history of marketing thought. 3rd ed. Columbus, Ohio: Publishing Horizons, 1988.

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5

Moṅʻ, Vaṅʻʺ. History of rice marketing in Myanmar. [Yangon]: Ministry of Commerce, Myanma Agricultural Produce Trading, 2004.

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6

Geschichte der Marketing-Theorie: Historische Einführung in die Marketing-Lehre. Frankfurt am Main: P. Lang, 1996.

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7

Conference on Historical Research in Marketing and Marketing Thought (4th 1989 Charleston, S.C.). Marketing history: The emerging discipline : proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought. East Lansing, MI: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1989.

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8

Cartwright, Roger. Mastering marketing management. Basingstoke: Palgrave in association with St Anthony's, Oxford, 2002.

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9

Chuck, Chakrapani, Poole W. Harold, and Professional Marketing Research Society, eds. A history of marketing research in Canada. Toronto: Professional Marketing Research Society, 1985.

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10

Rajagopal. Marketing in peasant economy: History and trends. Delhi: Manas Publications, 1988.

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11

The marketing century: How marketing drives business and shapes society : The Chartered Institute of Marketing. Chichester: Wiley, 2011.

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12

Alderson, Wroe. Marketing behavior and executive action: A functionalist approach to marketing theory. Mansfield Center: Martino Pub., 2009.

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13

Dillenburg, Sergio Roberto. Do reclame ao marketing. Porto Alegre: Alternativa, 2007.

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14

Marketing theory: A student text. 2nd ed. Los Angeles: SAGE, 2010.

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15

Kitchel, Dwain L. Writing and marketing a family history in the 1990s. Knoxville, Tenn. (P.O. Box 52527 Knoxville 37950): Tennessee Valley Pub., 1990.

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16

Miskelly, Matthew. Encyclopedia of major marketing strategies. Detroit: Gale, Cengage Learning, 2013.

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17

Conference on Historical Research in Marketing (3rd 1987 East Lansing, Mich.). Marketing in three eras: Proceedings of the Third Conference on Historical Research in Marketing. East Lansing, MI: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1987.

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18

Conference on Historical Research in Marketing and Marketing Thought (7th 1995 Fort Wayne, Ind.). Marketing history: Marketing's greatest empirical experiment : proceedings of the 7th Conference on Historical Research in Marketing and Marketing Thought : The Fort Wayne Hilton Hotel and Grand Wayne Center, Fort Wayne, Indiana May 25-28, 1995. Edited by Rassuli Kathleen M, Hollander Stanley C. 1919-, Nevett T. R, Dixon Donald F, and Indiana University-Purdue University Fort Wayne. School of Business and Management Sciences. [Michigan]?: Michigan State University, Board of Trustees, 1995.

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19

Dollars through the doors: A pre-1930 history ofbank marketing in America. Westport, Conn: Greenwood Press, 1996.

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20

Kitchel, Dwain L. Writing and marketing a family history in the new millennium. Knoxville: Tennessee Valley Pub., 2000.

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21

H. L. van der Laan. Cameroon's main marketing board: History and scope of the ONCPB. Leiden: African Studies Centre, 1987.

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22

Berghoff, Hartmut. Worlds of consumption: The rise of marketing and market research. New York, NY: Palgrave Macmillan, 2012.

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23

Amoah, J. E. K. Marketing of Ghana cocoa, 1885-1992. Accra-North, Ghana: Jemre Enterprises, 1998.

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24

Workshop on Historical Research in Marketing (2nd 1985 East Lansing, Mich.). Marketing in the long run: Proceedings of the Second Workshop on Historical Research in Marketing. East Lansing, MI: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1985.

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25

Marketing art in the British Isles, 1700 to the present: A cultural history. Burlington: Ashgate, 2012.

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26

Germain, Richard. Dollars through the doors: A pre-1930 history of bank marketing in America. Westport, Conn: Greenwood Press, 1996.

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27

Televangelism: The marketing of popular religion. Carbondale: Southern Illinois University Press, 1987.

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28

Joseph, Menirav, ed. Markets and marketing in Roman Palestine. Leiden: Brill, 2005.

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29

1959-, Welch Evelyn S., ed. Making and marketing medicine in Renaissance Florence. Amsterdam: Rodopi, 2011.

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30

Nihon ryūtsūshi. Tōkyō: Yūhikaku, 2003.

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31

Triebel, Florian, and Christian Kleinschmidt. Marketing: Historische Aspekte der Wettbewerbs- und Absatzpolitik. Essen: Klartext, 2004.

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32

Fitzgerald, Robert. Rowntree and the marketing revolution, 1862-1969. Cambridge: University Press, 1995.

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33

Robert, Fitzgerald. Rowntree and the marketing revolution, 1862-1969. Cambridge: Cambridge University Press, 2006.

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34

R, Milne George, ed. Cases in sport marketing. Sudbury, Mass: Jones and Bartlett, 1999.

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35

Nihon māketingu-shi: Seisei, shinten, henkaku no kiseki. Tōkyō: Keiō Gijuku Daigaku Shuppankai, 2007.

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36

Nihon chūsei shakai no ryūtsū kōzō. Tōkyō: Azekura Shobō, 2000.

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37

Nihon ryūtsū sangyōshi: Nihon-teki māketingu no tenkai. Tōkyō: Dōbunkan, 2001.

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38

Taihong, Lu, ed. Zhongguo ying xiao 25 nian, 1979-2003. Beijing: Huaxia chu ban she, 2004.

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39

History of Marketing Science. World Scientific Publishing Co Pte Ltd, 2014.

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40

1919-, Hollander Stanley C., and Rassuli Kathleen M, eds. Marketing. Aldershot, Hants, England: E. Elgar, 1993.

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41

(Editor), Mark Tadajewski, and Brian Jones (Editor), eds. The History of Marketing Thought (SAGE Library in Marketing). Sage Publications Ltd, 2008.

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42

Routledge Companion to Marketing History. Taylor & Francis Group, 2016.

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43

Varman, Rohit, and Hari Sreekumar. History of Marketing in India. Taylor & Francis Group, 2016.

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44

Winer, Russell S., and Scott A. Neslin. The History of Marketing Science. World Scientific, 2014. http://dx.doi.org/10.1142/9128.

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45

(Editor), Jagdish N. Sheth, Ronald A. Fullerton (Editor), and Leigh McAlister (Editor), eds. Research in Marketing (Research in Marketing Supplement). JAI Press, 1994.

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46

Explorations in the history of marketing. Greenwich, CT: JAI Press, 1994.

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47

Foundations of Marketing Practice: A History of Book Marketing in Germany. Taylor & Francis Group, 2015.

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48

Explorations in the history of marketing. Greenwich, Conn: JAI, 1994.

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49

Jones, D. G. Brian, and Mark Tadajewski, eds. The Routledge Companion to Marketing History. Routledge, 2016. http://dx.doi.org/10.4324/9781315882857.

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50

Research in marketing. Greenwich, Conn: JAI, 1994.

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