Relevant bibliographies by topics / Marketing in airline industry

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing in airline industry'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "Marketing in airline industry"

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Fernando, Yudi, Norizan Mat Saad, Mahmod Sabri Haron, and Suhaiza Zailani. "The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry." International Journal of Applied Logistics 2, no. 1 (January 2011): 17–34. http://dx.doi.org/10.4018/ijal.2011010102.

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This paper examines the airline industry to develop a synergy model in internal and external suppliers for Asian airlines industry. An extensive literature review is conducted to present a synergy model to develop Asian airline competitiveness, safety and service quality. The literature review is highlighted to seek the relationships between internal marketing and internal service quality and identify whether the relation of supplier can moderate them. The review reveals that a synergy model based on internal marketing, internal service quality and supplier relations can overcome the Asian industrial phenomenon, especially in maintaining the service consistency and competitiveness. This model is needed for developing airline service and safety. Research in airline business is critical, as the quality of the airline service is declining in contrast with this industry’s growth. This paper provides insight into two important suppliers needed for the success of the airline industry.
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Knoblich, Stephan, Andrew Martin, Robert Nash, and Paul Stansbie. "Keys to success in Social Media Marketing (SMM) – Prospects for the German airline industry." Tourism and Hospitality Research 17, no. 2 (August 1, 2016): 147–64. http://dx.doi.org/10.1177/1467358415610415.

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The continuous growth and economic contribution of Germany’s commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce competition within a highly segmented industry, new marketing paradigms assist airlines to overcome difficulties in order to promote their brands, products and services more effectively and in a circulated manner. In this regard, Social Media Marketing provides German airlines with a powerful set of marketing tools and multiple platforms to digitally gather, communicate, collaborate and share content with its customers. Despite a growing public awareness, an extensive review of current and relevant literature revealed that consumer perceptions on German airline organisations’ Social Media practices have not been examined. This paper aims to address this.
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Law, Colin. "The study of customer relationship management in Thai airline industry: A case of Thai travelers in Thailand." Journal of Airline and Airport Management 7, no. 1 (February 17, 2017): 13. http://dx.doi.org/10.3926/jairm.86.

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Purpose: This paper offer marketing strategy suggestion to the airlines operating within the Thai aviation market. It identifies the recommended motivational factors that influence the airline customers’ decision to their airline choices. Airlines use different customer relationship management programs to attract returning customers. This paper suggested the most attractive motivation factors for Thailand's air travel market.Design/methodology/approach: This research paper is an attempt to study and identify the factors, including loyalty program, distribution channel, customer services, promotions and other influence causes that affected the customer preference in the airline ticket purchasing behavior in Thailand.A questionnaire survey was conducted with the sample identified through unrestricted non probability sampling technique at four major airports in Thailand. The data collected are analyzed to identify the favorable drivers that lead to customer decision on airline choice.Findings: The result from the study has demonstrated that price, and promotion has a significant impact on customer preference and positively leads to repurchase intention for their future travel. Moreover, flight schedules are also a main factor influencing the travelers’ final decision on airline choice. However, when the promotional strategies and schedule are comparable between airlines, customers are attracted by the airline amenities and services. Loyalty program (frequent-flier program flier program) is showing a less attractive motivator while distribution channel demonstrates the least important affecting the travelers’ choice of airline.Originality/value: The paper begins with an overview of previous research in the area of airlines customer relationship management and then moves on to what is currently being implemented by the airlines. The authors then propose several customer relationship strategies and identify the most attractive one that motivates the Thai consumers.
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Chonsalasin, Dissakoon, Sajjakaj Jomnonkwao, and Vatanavongs Ratanavaraha. "Key Determinants of Airline Loyalty Modeling in Thailand." Sustainability 12, no. 10 (May 20, 2020): 4165. http://dx.doi.org/10.3390/su12104165.

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The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.
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Rasool, Gowhar, and Anjali Pathania. "Reading between the lines: untwining online user-generated content using sentiment analysis." Journal of Research in Interactive Marketing 15, no. 3 (June 18, 2021): 401–18. http://dx.doi.org/10.1108/jrim-03-2020-0045.

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PurposeOne of the major challenges within the airline industry is to keep pace with the changing customer perception toward their service quality. This paper aims to demonstrate how sentiment analysis of user-generated big data can be used to research airline service quality as a more comprehensive alternative to other survey-based models by investigating real-time passenger insights.Design/methodology/approachThe present research uses the case of Indigo airlines by studying passenger's trip advisor reviews regarding the low-cost commercial airline service. The authors analyzed 1,777 passenger reviews, which were classified, to uncover sentiments for five dimensions of airline service quality (AIRQUAL).FindingsThe findings of the study demonstrate the need for harnessing the brand-related user-generated content shared on online platforms to identify the critical attributes for airline service quality. Further, through the application of sentiment analysis, the paper provides much-needed clarity in the processing of user-generated content. It illustrates the investigation of passenger interactions as a reflection of their satisfaction, expectation, intention and overall opinion toward the airline service quality.Practical implicationsThe analytical framework adopted in the study for examining user-generated content (UGC) can be functional for the marketing managers and equip them for handling large-scale data readily available in action-oriented interactive marketing research.Originality/valueThis paper demonstrates how sentiment analysis of user-generated data can be used to research airline service quality as a more comprehensive alternative to other survey-based models. The study supplements the methodological advances in the field of UGC analysis and adds to the existing knowledge domain.
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Das, T. K., and William D. Reisel. "STRATEGIC MARKETING OPTIONS IN THE U.S. AIRLINE INDUSTRY." International Journal of Commerce and Management 7, no. 2 (February 1997): 84–98. http://dx.doi.org/10.1108/eb047350.

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Milton Glisson, L., William A. Cunningham, James R. Harris, and Janet Di Lorenzo‐Aiss. "Airline industry strategic alliances: marketing and policy implications." International Journal of Physical Distribution & Logistics Management 26, no. 3 (April 1996): 26–34. http://dx.doi.org/10.1108/09600039610115027.

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Shahrabani, Shosh, and Sharon Teitler Regev. "Willingness to pay for airline security." International Journal of Culture, Tourism and Hospitality Research 13, no. 2 (June 3, 2019): 153–66. http://dx.doi.org/10.1108/ijcthr-06-2018-0080.

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Purpose Due to recent international media reports of terrorist attacks in airports, people are more aware of the risk terrorism poses to flying and the need for security measures in the airline industry. This study aims to examine factors affecting willingness to pay (WTP) for airline security and safety flights after terror attacks incident. Design/methodology/approach A polling company distributed an internet survey among 415 Israelis in July 2014, after thousands of missiles had been fired into Israel from the Gaza Strip, threatening the population and disrupting aviation traffic to and from Israel. The results show that individuals who attributed higher importance to airline security and exhibited more fear and less optimism were willing to pay more for airline security and safety. Findings The results show that individuals who attributed higher perceived importance to airline security and exhibited more fear and less optimism were willing to pay more for the security and safety of flying. Research limitations/implications The implications of the study are important for understanding how terrorist attacks and negative aviation events affect people’s feelings, pessimism/optimism and general attitudes toward airline security. Originality/value Due to the increase in the number of terror attack involving airlines, it is important for understanding the demand for tickets on secure airlines. Such an understanding is essential for evaluating the perceived benefit of safety and security improvements in the aviation industry and for developing marketing strategies for different tickets.
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Huettinger, Maik. "What determines the business activities in the airline industry? A theoretical framework." Baltic Journal of Management 9, no. 1 (December 20, 2013): 71–90. http://dx.doi.org/10.1108/bjm-04-2013-0053.

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Purpose – The main purpose of this paper is to create a model, which specifies the determinants of the airline business. This sector is chosen, as the airline industry is not only influenced by national characteristics, but also characterized by international standards and internationalization processes. Design/methodology/approach – In this paper, a systematic analysis of the research published over the past decades is carried out. This analysis incorporates the most acknowledged concepts and works in the field of airline management. Findings – The main determinants of the airline business are identified as: national culture, airline alliances, the implementation of the low-fare business model, the influence of the state on business, and the impact of market liberalization. The modern airline industry can be partially seen as an embodiment of the neoliberal ideas of the 1990s. Practical implications – The model may be used by academics and practitioners who work in the area of airline business management. Specifically in the case of a merger between two airlines, the model might serve as a useful tool to analyze potential synergies. Originality/value – Although various research has been conducted on describing the way that airline business is done, little focus has been paid on the factors that actually determine and change it. This paper analyzes the unique industry variables by which the airline industry is driven and determined.
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Singh, Alok Kumar. "Modeling passengers’ future behavioral intentions in airline industry using SEM." Journal of Advances in Management Research 12, no. 2 (August 3, 2015): 107–27. http://dx.doi.org/10.1108/jamr-06-2014-0033.

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Purpose – The purpose of this paper is to examine the interrelationships among the extracted constructs of airline service quality (SQ), perceived image, perceived value, passenger satisfaction and their influence on passengers’ future behavioral intentions in the domestic aviation sector market in Indian context. Design/methodology/approach – A conceptual framework is developed based on previous studies. In order to address a lack of comprehensive evaluation of airline SQ, this study extracted the dimensions of airline SQ and used them in the structural model. The conceptual model is tested using structural equation modeling approach using maximum likelihood estimation technique. A sample of 526 domestic full-service passengers was used to test the hypothesized relationships among the constructs. Findings – Out of the three dimensions of airline SQ extracted, convenience and promptness with reliability dimension of SQ was having a direct influence on perceived image, perceived value and passenger satisfaction which in turn influence BI. The findings of this study indicate the passenger evaluation process flows from perceived image to satisfaction via passenger perceived value and not directly from perceived image to passenger satisfaction. Only passengers’ satisfaction was found to have a direct influence on passengers’ future BI. Originality/value – This study modified SERVPERF instrument for airline settings and empirically validated the instrument using data from Indian domestic passengers. This research adds to the body of knowledge by providing a conceptual framework which gives an empirical insight into the interrelationship among the constructs of airline SQ, perceived image, perceived value, passenger satisfaction and its effects on passenger’s future BI. The conceptual model developed and tested in this paper will act as a reference in forming suitable marketing strategies for airline’s competitive advantage.
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Dissertations / Theses on the topic "Marketing in airline industry"

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Keprta, Jan. "Changes to the marketing strategy of the airline industry in Europe due to the proliferation of low-cost airlines in Europe." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201758.

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The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferation had on the business operations of the network carriers by looking at the changes to different elements of the marketing mix. Finally the third chapter summarizes the authors research on consumer behavior in the airline industry. The research was conducted through a quantitative questionnaire and it investigates consumers perception of price and brand awareness.
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Cmuntová, Eva. "Letecká doprava a marketing na sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197996.

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The thesis introduces the airline industry and its interconnection with marketing on social medias. At the beginning, in the theoretical part, particularities of the industry explaining the necessity of any kind of marketing are stated. Definitions and categorization of social medias follow together with a detailed description of four of them which will be part of the later analysis. Characteristics of users are mentionned as well since they are highly important for the right segmentation and targeting. The practical part contains the analysis of usage of the chosen medias in marketing of the selected european airlines. It presents popularity of each airline and then it focuses on the most favourite ones with a purpose to reveal reasons of this favour. One chapter is dedicated to successful viral campaigns with recommendations for their formation. At the end, the thesis is summarized and the results of the analysis and suggestions for the future topic extension are added.
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Fritsch, Daniel. "Marketingova strategie firmy Turkish Airliners." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-255767.

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Diplomová práce se zaměřuje na marketingovou strategii Turkish Airlines, který je nejlepší evropský letecký dopravce s jeho hlavní základnou v Istanbulu na letišti Atatürk. Práce taktéž zahrnuje rozbor leteckého průmyslu a navrhuje marketingový přístup pro rozvoj povědomí a zvýšení prodeje společnosti Turkish Airlines. Diplomová práce se skládá ze tří částí teoretické, praktické a návrhové části.
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Gailey, Edward D. "Strategic Price Competition and Price Disperion in the Airline Industry: A Conceptual Framework and Empirical Analysis." Cleveland, Ohio : Cleveland State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1261140937.

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Thesis (Ph.D.)--Cleveland State University, 2009.
Abstract. Title from PDF t.p. (viewed on Dec. 18, 2009). Includes bibliographical references (p. 128-134). Available online via the OhioLINK ETD Center and also available in print.
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Narangajavana, Kaosiri Yeamduan. "Estrategias de precios en el sector aéreo: condicionantes esenciales a corto y largo plazo. Pricing strategies in the airline industry: Key determinants in the short- and long-term." Doctoral thesis, Universitat Jaume I, 2013. http://hdl.handle.net/10803/669193.

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Este trabajo está centrado en el estudio del establecimiento de precios por parte de las compañías. El estudio centra su atención en el sector aéreo, para lo cual realiza un estudio teórico que se concreta en dos modelos, y dos análisis empíricos. La tesis estudia con profundidad la literatura sobre precios, focalizando su atención principalmente en los desarrollos dentro del marketing. El trabajo postula la importancia de un modelo de precios, que observa tres componentes: los precios estratégicos, los precios de producción, y los precios de demanda. El trabajo incide en estos tres componentes, y sus variables indicativas, y también en cómo el peso de éstos variará atendiendo a diversas circunstancias. A su vez, la tesis centra su atención en la literatura de ¿precios limpios¿, analizando posibles antecedentes y consecuencias de estos precios limpios, y creando otro modelo de precios a largo plazo. La tesis realiza dos estudios empíricos. El primero es un análisis de regresiones, sobre series temporales de precios de las aerolíneas en el mercado Alicante-Londres. El segundo, es un análisis de ecuaciones estructurales, a partir de un cuestionario a pasajeros de Easyjet y Ryanair en el mercado Valencia-Londres. ABSTRACT This study focuses on pricing strategies, by concentrating on the relevance and innovative nature of the pricing policies in the airline industry. The thesis performs a theoretical study which comprises two models and two empirical analyses. Literatures related to pricing were deeply reviewed, focusing mainly on marketing literature. The paper argues the importance of a pricing model, which shows three components: strategic prices, production prices, and demand prices. The work emphasizes these three components and their indicative variables, and also how their weight will vary according to diverse circumstances. Moreover, the thesis attempts to deepen into the literature of "fair prices" by analyzing possible antecedents and consequences of these fair prices and it creates another long-term pricing model. Consequently, the thesis creates two empirical studies. The first model is a study of regressions on time series of airline prices in the Alicante-London market. The second one is a structural equation analysis that was conducted after collecting a questionnaire to passengers of low cost airlines Easyjet and Ryanair in the Valencia-London market.
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Georgievová, Jitka. "Věrnostní program Air France-KLM a jeho komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113199.

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This diploma thesis addresses the topic of frequent flyer programs for small and medium enterprises. The goal of this thesis is to analyze BlueBiz, the Air France-KLM frequent flyer program for small and medium enterprises, and to propose improvements for this program. The theoretical part consists of an introduction to marketing, commercial communications, and loyalty programs; the analytical part deals directly with the frequent flyer program BlueBiz. The analytical part introduces the airline companies Air France-KLM, and provides an analysis of BlueBiz terms and conditions, an analysis of the competitors' programs, analysis of program's communications and an analysis of BlueBiz awareness. The results of all analyses are summarized in a SWOT analysis, which creates groundwork for designing program's improvements.
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Westerlund, Daniela, Hilz Leila, and Paula Schmidt. "Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44020.

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Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. However, meeting customer demands and delivering high-quality service, beyond the mere price factor, is still crucial for an airline’s survival. Previous literature has focused on the interactive marketing aspect between employees and passengers when it comes to service quality and customer satisfaction. Today, there is a gap between what management does to satisfy its employees. This research will evaluate what should be done by management in order to meet customer expectations and perform an excellent service.   Purpose: The purpose of this study is to determine how Germania’s management inhibited its employees in delivering superior service quality and how distributed communication within the Service Marketing Triangle negatively affects the Internal Marketing Model. The study’s empirical findings contribute to existing internal marketing literature and result in an extension of the Internal Marketing Model according to Ahmed and Rafiq (2002).   Method: A qualitative method consisting of semi-structured interviews with four former airline employees and two focus groups of 13 students was applied. This setup gives insight into both the consumer and employee perspective. Additionally, to handle the great amount of data, a thematic analysis was applied.   Conclusion: This study shows how Germania inhibited its employees from performing their work and deliver the service quality that was expected by customers. These inhibitions were mainly found in the tools that the company provided. The shortcomings can be found within the Service Marketing Triangle and an extension of the Internal Marketing Model is concluded from these. The findings and existing theory prove, that employee motivation, job satisfaction and employee empowerment are crucial aspects when it comes to meeting customer expectations and hence, delivering excellent service. The degree of the employees’ empathy, competence, and professionalism determine, whether the customer is satisfied and whether they are loyal to the airline.
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Mousavi, Seyed Siamak [Verfasser], and Andreas [Akademischer Betreuer] Kagermeier. "Effective Elements on E-Marketing strategy in Tourism Industry(Case study: Airlines, Tour Operator and Chain Hotels in Germany and Iran) / Seyed Siamak Mousavi ; Betreuer: Andreas Kagermeier." Trier : Universität Trier, 2012. http://d-nb.info/1197698477/34.

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Lau, Nga Lok. "Service recovery in airline industry." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636417.

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Ray, Pablo M. (Pablo Miguel). "Strategic alliances in the airline industry." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/12820.

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Books on the topic "Marketing in airline industry"

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Ltd, Grey. Buffeted by turbulence ...: A review of marketing in the airline industry. London: Grey Ltd, 1986.

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Sibbald, Hilary. A review of the marketing strategies of the passenger airline industry. Oxford: Oxford Brookes University, 2002.

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Bell, Henry Valentine. Quality in marketing in the airlines industry. (s.l: The Author), 1993.

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Baidoo, Regina. British Airways 'Go': An examination of marketing strategies for the European Budget Airline Industry. London: LCP, 1999.

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James, O'Neil-Dunne Timothy, and Financial Times Retail & Consumer Publishing., eds. Distribution technology in the travel industry: Strategies for marketing success. London: Financial Times Retail & Consumer, 1998.

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Taneja, Nawal K. Airline Industry. Abingdon, Oxon; New York, NY : Routledge, 2016.: Routledge, 2016. http://dx.doi.org/10.4324/9781315566429.

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Shaw, Stephen. Airline marketing and management. 2nd ed. Malabar: Krieger, 1988.

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Airline marketing and management. Burlington, VT: Ashgate, 2007.

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Airline marketing and management. 7th ed. Burlington, VT: Ashgate, 2011.

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Airline marketing and management. 3rd ed. London: Pitman, 1990.

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Book chapters on the topic "Marketing in airline industry"

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Brennan, Ross, Paul Baines, Paul Garneau, and Lynn Vos. "Crisis in the European Airline Industry." In Contemporary Strategic Marketing, 341–44. London: Macmillan Education UK, 2008. http://dx.doi.org/10.1007/978-0-230-37404-1_23.

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Rapp, Reinhold. "Customer Relationship Marketing in the Airline Industry." In Relationship Marketing, 317–31. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_18.

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Kefallonitis, Efstathios, and Androniki Kavoura. "Online Imagined Communities in the Airline Industry." In Strategic Innovative Marketing and Tourism, 509–15. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_58.

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Havlovic, Stephen J. "European Works Councils in the Airline Industry." In Strategic Innovative Marketing and Tourism, 1–6. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_1.

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Pattison, John C., and John A. Quelch. "Marketing in the International Airline Industry: An Analysis of Change." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 376. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_100.

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Bolton, Ruth N., and Randall G. Chapman. "The Structure of Customer Complaint Behavior in the Airline Industry." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 546–51. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_111.

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Konstantoulaki, Kleopatra, Ahmet Yigitbas, Apostolos Giovanis, and Ioannis Rizomyliotis. "Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations." In Strategic Innovative Marketing and Tourism, 673–81. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_78.

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Lu, Wen-Min, Shiu-Wan Hung, Qian Long Kweh, Wei-Kang Wang, and En-Tzu Lu. "Production and Marketing Efficiencies of the U.S. Airline Industry: A Two-Stage Network DEA Approach." In International Series in Operations Research & Management Science, 537–68. Boston, MA: Springer US, 2014. http://dx.doi.org/10.1007/978-1-4899-8068-7_21.

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Anwar, Syed Tariq, and Jacob M. Chacko. "Consumer, Regulatory and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and Mergers." In Marketing, Technology and Customer Commitment in the New Economy, 174. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_61.

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Borenstein, Severin, and Nancy Rose. "Airline Industry." In The New Palgrave Dictionary of Economics, 1–3. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/978-1-349-95121-5_2049-1.

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Conference papers on the topic "Marketing in airline industry"

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Lam, Lui, Margaret Mak, and Ronnie Cheung. "AN EXAMINATION OF THE DETERMINANTS OF BRAND LOYALTY IN AIRLINE INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.01.02.

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Fan, Zhen. "Research on the Marketing Strategy of Airline Industry Influenced by COVID-19." In 1st International Symposium on Innovative Management and Economics (ISIME 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210803.045.

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Holmes, Bruce J. "NextGen and innovation [airline industry]." In 2010 Integrated Communications, Navigation and Surveillance Conference (ICNS). IEEE, 2010. http://dx.doi.org/10.1109/icnsurv.2010.5503275.

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Faboya, Olusola Theophilus, and Peer-Olaf Siebers. "Simulating Airline Marketing Strategy Using System Dynamics Modelling." In 29th Conference on Modelling and Simulation. ECMS, 2015. http://dx.doi.org/10.7148/2015-0425.

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Logan, D. "Automatic Testing In Tbe Airline Industry." In Electro International, 1991. IEEE, 1991. http://dx.doi.org/10.1109/electr.1991.718252.

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Biermann, Thomas. "Yield management in the airline industry." In 2007 International Symposium on Logistics and Industrial Informatics. IEEE, 2007. http://dx.doi.org/10.1109/lindi.2007.4343529.

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Gajić, Jelena, Radmila Živković, Jelena Stanković, and Ivana Brdar. "Social CRM in the airline industry." In Sitcon 2016. Belgrade, Serbia: Singidunum University, 2016. http://dx.doi.org/10.15308/sitcon-2016-87-91.

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K Tissera, P. H., A. N. M. R. S. P. llwana, K. T. Waduge, M. A. l. Perera, D. P. Nawinna, and D. Kasthurirathna. "Predictive Analytics Platform for Airline Industry." In 2020 2nd International Conference on Advancements in Computing (ICAC). IEEE, 2020. http://dx.doi.org/10.1109/icac51239.2020.9357244.

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Dragosavac, G., A. Viljoen, and C. Badenhorst. "Enterprise Intelligence Platform in the airline industry." In DATA MINING AND MIS 2006. Southampton, UK: WIT Press, 2006. http://dx.doi.org/10.2495/data060441.

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Hermawan, Daniel. "Marketing Innovation in Industry 4.0: Experiential Marketing Practices in the Culinary Industry." In International Conference on Business, Economy, Entrepreneurship and Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009958400430048.

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Reports on the topic "Marketing in airline industry"

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Borenstein, Severin, and Nancy Rose. How Airline Markets Work...Or Do They? Regulatory Reform in the Airline Industry. Cambridge, MA: National Bureau of Economic Research, September 2007. http://dx.doi.org/10.3386/w13452.

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Card, David. Deregulation and Labor Earnings in the Airline Industry. Cambridge, MA: National Bureau of Economic Research, July 1996. http://dx.doi.org/10.3386/w5687.

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Borenstein, Severin, and Nancy Rose. Competition and Price Dispersion in the U.S. Airline Industry. Cambridge, MA: National Bureau of Economic Research, July 1991. http://dx.doi.org/10.3386/w3785.

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Puller, Steven, Anirban Sengupta, and Steven Wiggins. Testing Theories of Scarcity Pricing in the Airline Industry. Cambridge, MA: National Bureau of Economic Research, December 2009. http://dx.doi.org/10.3386/w15555.

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Berry, Steven, and Panle Jia. Tracing the Woes: An Empirical Analysis of the Airline Industry. Cambridge, MA: National Bureau of Economic Research, November 2008. http://dx.doi.org/10.3386/w14503.

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Gedge, Christopher, James Roberts, and Andrew Sweeting. A Model of Dynamic Limit Pricing with an Application to the Airline Industry. Cambridge, MA: National Bureau of Economic Research, July 2014. http://dx.doi.org/10.3386/w20293.

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Dikeman, Bruce, and Tom Cash. Why Did Airline Deregulation Produce Today's Industry Structure? Should Our Lawmakers Have Predicted How the Industry Would Emerge? Fort Belvoir, VA: Defense Technical Information Center, April 1993. http://dx.doi.org/10.21236/ada276761.

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Taylor, Robert. Manufacturing Improvement Program for the Oil and Gas Industry Supply Chain and Marketing Cluster. Office of Scientific and Technical Information (OSTI), September 2016. http://dx.doi.org/10.2172/1336601.

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Berndt, Ernst, Linda Bui, David Reiley, and Glen Urban. The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry. Cambridge, MA: National Bureau of Economic Research, October 1994. http://dx.doi.org/10.3386/w4904.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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Abstract:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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