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Dissertations / Theses on the topic 'Marketing in airline industry'
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1
Keprta, Jan. "Changes to the marketing strategy of the airline industry in Europe due to the proliferation of low-cost airlines in Europe." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201758.
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The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferation had on the business operations of the network carriers by looking at the changes to different elements of the marketing mix. Finally the third chapter summarizes the authors research on consumer behavior in the airline industry. The research was conducted through a quantitative questionnaire and it investigates consumers perception of price and brand awareness.
2
Cmuntová, Eva. "Letecká doprava a marketing na sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197996.
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The thesis introduces the airline industry and its interconnection with marketing on social medias. At the beginning, in the theoretical part, particularities of the industry explaining the necessity of any kind of marketing are stated. Definitions and categorization of social medias follow together with a detailed description of four of them which will be part of the later analysis. Characteristics of users are mentionned as well since they are highly important for the right segmentation and targeting. The practical part contains the analysis of usage of the chosen medias in marketing of the selected european airlines. It presents popularity of each airline and then it focuses on the most favourite ones with a purpose to reveal reasons of this favour. One chapter is dedicated to successful viral campaigns with recommendations for their formation. At the end, the thesis is summarized and the results of the analysis and suggestions for the future topic extension are added.
3
Fritsch, Daniel. "Marketingova strategie firmy Turkish Airliners." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-255767.
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Diplomová práce se zaměřuje na marketingovou strategii Turkish Airlines, který je nejlepší evropský letecký dopravce s jeho hlavní základnou v Istanbulu na letišti Atatürk. Práce taktéž zahrnuje rozbor leteckého průmyslu a navrhuje marketingový přístup pro rozvoj povědomí a zvýšení prodeje společnosti Turkish Airlines. Diplomová práce se skládá ze tří částí teoretické, praktické a návrhové části.
4
Gailey, Edward D. "Strategic Price Competition and Price Disperion in the Airline Industry: A Conceptual Framework and Empirical Analysis." Cleveland, Ohio : Cleveland State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1261140937.
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Thesis (Ph.D.)--Cleveland State University, 2009.Abstract. Title from PDF t.p. (viewed on Dec. 18, 2009). Includes bibliographical references (p. 128-134). Available online via the OhioLINK ETD Center and also available in print.
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Narangajavana, Kaosiri Yeamduan. "Estrategias de precios en el sector aéreo: condicionantes esenciales a corto y largo plazo. Pricing strategies in the airline industry: Key determinants in the short- and long-term." Doctoral thesis, Universitat Jaume I, 2013. http://hdl.handle.net/10803/669193.
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Este trabajo está centrado en el estudio del establecimiento de precios por parte de las compañías. El estudio centra su atención en el sector aéreo, para lo cual realiza un estudio teórico que se concreta en dos modelos, y dos análisis empíricos.
La tesis estudia con profundidad la literatura sobre precios, focalizando su atención principalmente en los desarrollos dentro del marketing. El trabajo postula la importancia de un modelo de precios, que observa tres componentes: los precios estratégicos, los precios de producción, y los precios de demanda. El trabajo incide en estos tres componentes, y sus variables indicativas, y también en cómo el peso de éstos variará atendiendo a diversas circunstancias. A su vez, la tesis centra su atención en la literatura de ¿precios limpios¿, analizando posibles antecedentes y consecuencias de estos precios limpios, y creando otro modelo de precios a largo plazo.
La tesis realiza dos estudios empíricos. El primero es un análisis de regresiones, sobre series temporales de precios de las aerolíneas en el mercado Alicante-Londres. El segundo, es un análisis de ecuaciones estructurales, a partir de un cuestionario a pasajeros de Easyjet y Ryanair en el mercado Valencia-Londres.
ABSTRACT
This study focuses on pricing strategies, by concentrating on the relevance and innovative nature of the pricing policies in the airline industry. The thesis performs a theoretical study which comprises two models and two empirical analyses.
Literatures related to pricing were deeply reviewed, focusing mainly on marketing literature. The paper argues the importance of a pricing model, which shows three components: strategic prices, production prices, and demand prices. The work emphasizes these three components and their indicative variables, and also how their weight will vary according to diverse circumstances. Moreover, the thesis attempts to deepen into the literature of "fair prices" by analyzing possible antecedents and consequences of these fair prices and it creates another long-term pricing model.
Consequently, the thesis creates two empirical studies. The first model is a study of regressions on time series of airline prices in the Alicante-London market. The second one is a structural equation analysis that was conducted after collecting a questionnaire to passengers of low cost airlines Easyjet and Ryanair in the Valencia-London market.
6
Georgievová, Jitka. "Věrnostní program Air France-KLM a jeho komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113199.
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This diploma thesis addresses the topic of frequent flyer programs for small and medium enterprises. The goal of this thesis is to analyze BlueBiz, the Air France-KLM frequent flyer program for small and medium enterprises, and to propose improvements for this program. The theoretical part consists of an introduction to marketing, commercial communications, and loyalty programs; the analytical part deals directly with the frequent flyer program BlueBiz. The analytical part introduces the airline companies Air France-KLM, and provides an analysis of BlueBiz terms and conditions, an analysis of the competitors' programs, analysis of program's communications and an analysis of BlueBiz awareness. The results of all analyses are summarized in a SWOT analysis, which creates groundwork for designing program's improvements.
7
Westerlund, Daniela, Hilz Leila, and Paula Schmidt. "Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44020.
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Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. However, meeting customer demands and delivering high-quality service, beyond the mere price factor, is still crucial for an airline’s survival. Previous literature has focused on the interactive marketing aspect between employees and passengers when it comes to service quality and customer satisfaction. Today, there is a gap between what management does to satisfy its employees. This research will evaluate what should be done by management in order to meet customer expectations and perform an excellent service. Purpose: The purpose of this study is to determine how Germania’s management inhibited its employees in delivering superior service quality and how distributed communication within the Service Marketing Triangle negatively affects the Internal Marketing Model. The study’s empirical findings contribute to existing internal marketing literature and result in an extension of the Internal Marketing Model according to Ahmed and Rafiq (2002). Method: A qualitative method consisting of semi-structured interviews with four former airline employees and two focus groups of 13 students was applied. This setup gives insight into both the consumer and employee perspective. Additionally, to handle the great amount of data, a thematic analysis was applied. Conclusion: This study shows how Germania inhibited its employees from performing their work and deliver the service quality that was expected by customers. These inhibitions were mainly found in the tools that the company provided. The shortcomings can be found within the Service Marketing Triangle and an extension of the Internal Marketing Model is concluded from these. The findings and existing theory prove, that employee motivation, job satisfaction and employee empowerment are crucial aspects when it comes to meeting customer expectations and hence, delivering excellent service. The degree of the employees’ empathy, competence, and professionalism determine, whether the customer is satisfied and whether they are loyal to the airline.
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Mousavi, Seyed Siamak [Verfasser], and Andreas [Akademischer Betreuer] Kagermeier. "Effective Elements on E-Marketing strategy in Tourism Industry(Case study: Airlines, Tour Operator and Chain Hotels in Germany and Iran) / Seyed Siamak Mousavi ; Betreuer: Andreas Kagermeier." Trier : Universität Trier, 2012. http://d-nb.info/1197698477/34.
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Lau, Nga Lok. "Service recovery in airline industry." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636417.
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Ray, Pablo M. (Pablo Miguel). "Strategic alliances in the airline industry." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/12820.
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Roberts, Cheryl Mae. "Efficiency in the U.S. airline industry." Thesis, University of Leeds, 2014. http://etheses.whiterose.ac.uk/8030/.
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The first stage of the transformation of the airline industry appeared with the Airline Deregulation Act of 1978. Post-deregulation, new carriers have emerged and new routes have opened up which connected cities never previously linked by a direct flight. The performance of airline carriers is now a subject of central debate. With competition having increased in many airline markets across the world, and now being at an all-time high, demand for premium travel services (particularly first-class seating) has suffered a significant decline. In addition, the rapid expansion of low cost carriers (LCCs) has drastically altered the nature of competition within the traditional airline industry (Brueckner et al., 2013). This is particularly the case on shorter-haul routes and has caused regional airlines to react or (in some cases) to fail. Rising labour costs and fluctuating fuel prices impact all airlines. Fuel is now approximately 30-40% of airlines costs (Zou and Hansen, 2012), compared to 13% in 2001. The significant rise and ongoing volatility in jet fuel costs further complicates the situation where the strategic response can take many forms, but all involve improving cost efficiency. More than at any time in the past, this has made efficiency a top priority for airline management (Merkert and Hensher, 2011). While cost management has always been an important part of airline administration, in recent years it has become a crucial part of the airline survival strategy. In the decade following the September 11th attacks in 2001, U.S. airlines have shown considerable resilience (all of the legacy carriers have received government support and have undergone restructuring); with most having recently been able to improve their financial position and return to profitability as a result of significant consolidation and capacity discipline (IATA, 2014). However, it remains too early to tell if more airlines have yet to face financial difficulties or will be forced into further merger and acquisition activity. While initiatives to reduce costs are not unusual in the course of economic recessions, the efforts carried out by the airline industry have been considered extreme. These efforts have included scaling back workforces, changes to service and wage reductions from employee groups. Furthermore, these airlines have had to restructure themselves considerably, financially as well as operationally, regardless of whether they pursued bankruptcy protection or not. There is a lack of information on cost efficiency over a longer, more recent time scale, and that it is required for a larger number of airlines. This thesis seeks to fill this gap in a number of ways. First, it extends the limited literature available on Stochastic Frontier Analysis of airline efficiency in more recent years. Second, it will be applying SFA to a much larger panel of passenger airlines over a longer time frame than has been previously studied. With a focus on a wider and more recent period, this provides a renewed efficiency valuation of the U.S. airline industry. In each analysis, the inclusion of environmental variables, which are not always included in previous frontier studies, is analysed. As noted by Lee and Worthington (2014), few studies of airline performance currently account for environmental variables. Therefore, findings should offer an updated and clear link between airline performance and industry characteristics during this time. It is also important to understand what operational measures airlines should adopt in order to remain competitive in the market and to perform well under turbulent market conditions. The thesis further seeks to analyse the impact of fleet planning and strategic management decisions on airline efficiency comparing data envelopment analysis (DEA) and stochastic frontier analysis (SFA) results. In this way, both methods can be compared in terms of estimates and also robustness. Finally, to the current day, the literature on cost structure, efficiency and economies of density/returns to scale of the air cargo industry remain sparse. Most of the literature on cargo airlines has been developed following studies that relate to the passenger airline literature. Research dedicated to cost structure analysis of the air cargo industry is limited due to the lack of structured data on cargo carriers, and more specifically, about integrators.
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Honauer, Silvan. "Markenmanagement in der Airline-Branche." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02603272001/$FILE/02603272001.pdf.
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Laviolette, Julie Marie. "Strategies of a deregulated Canadian airline industry." Thesis, University of British Columbia, 1987. http://hdl.handle.net/2429/27700.
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The U.S. airline industry's experience under a regime of deregulation, as well as the potential forms of strategic interaction in a duopoly are examined in order to determine what strategies Canada's two major carriers should adopt in the deregulated Canadian airline industry.
The following recommendations are made to Air Canada and to Canadian Airlines International regarding price, service, and network strategies. First, the carriers should strengthen their hub and spoke operations (i.e. by further consolidating feeder carriers, and offering a high quality of service network-wide). Second, the airlines should strive to control costs (i.e. by reducing labour and fuel costs, while capitalizing on the potential economies of scope attainable through international operations). Finally, the carriers should apply their marketing expertise (i.e. by continuing to develop their yield management systems and frequent flier programs, as well as adopting innovative, new pricing strategies).Business, Sauder School of
Graduate
14
Grenblad, Daniel, and Pernilla Rosén. "Internet : A sales channel in the airline industry." Thesis, Linköping University, Department of Management and Economics, 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-511.
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The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. A description is made covering the decision situation and three areas that are affecting the decision - relationships to the middlemen, added value in the channels, and financials. European airlines as represented i Sweden and US airlines were interviewed. For explorative purposes interviews have been made with travel agents. No primary data is collected from the travel customers. Security issues and other barriers for Internet adoption are not studied. The conclusion of the study is that managers should focus on action more than"rational decison making". If the middlemen will be bypassed it is important to communicate with them. It is also necessary to have upper management's support. One of the driving forces for implementing Internet as a sales channel in the airline industry is to create customer ownership. Three generic formats for doing so is identified - learing relationship, verical facilitator, and meta intermediary.
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Ngidi, Zanele Charles. "The viability of the airline industry in Africa." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49712.
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Thesis (MBA)--Stellenbosch University, 2001.ENGLISH ABSTRACT: This study is concerned with the analysis of the factors that contribute to the viabililty of the airline industry. The viability of the airline industry in Africa is the subject of debate amongst African airline executives, governments and potential investors. The debate is a complex one because of the lack of reliable financial data from the airlines themselves. Governments are still financing airlines and it is therefore difficult to assess and evaluate airline viability on the basis of available financial information. This study project describes the industry as a whole, assesses the current situation and identifies an airline statistic that is closely related to airline profitability. The macro economic factors, social and political factors set the framework for the industry. The current situation does not look positive for Africa at that level. African governments, executives and airline organisations are aware of the problems, but an approach to addressing them is still the subject of discussion. The critical success factors of an airline revolve around the management of the balance between revenues and costs. In this case, the load factor was found to be a critical variable. The role played by the load factor in profitability is modelled using correlation and regression techniques. It could be established from the USA data that high regulation distorts the relationship between the load factor and profit. However, when the industry is deregulated and market forces determine the product, price and demand, the load factor has been found to play an important role. A break-even load factor was computed using the statistical techniques. This was then used as a basis for analysis. Although Africa meets the break even load factor, the trend is not improving in line with the America and Europe. It is recommended that the African airline industry need to improve its viability by deregulation, privatisation, forming strategic alliances and product development.
AFRIKAANSE OPSOMMING: Hierdie studiestuk behandel die oorsig van die faktore wat bydra tot die lewensvatbaarheid van die lugdiensbedryf in Afrika tans 'n onderwerp van bespreking tussen Afrika-Iugdiensverteenwoordigers, regerings en potensiele beleggers. Die debat word bemoelik as gevolg van die gebrek aan betroubare finansiële inligting van die lugdienste self. Meeste lugdienste in Afrika word deur regerings finansiel ondersteun en bedryf met die gevolg dat bedryfsresultate moeilik bekombaar is. Dit is dus moeilik om lugdienste se lewensvatbaarheid te bepaal as gevolg van die gebrekkige finansiele inligting. Hiedie studiestuk beskryf die lugdiensbedryf as 'n geheel, ontleed die huidige omstandighede en identifiseer lugdienstatistiek wat lugdienswinsgewendheid similleer. Die makro ekonomiese -, sosiale - en politiekefaktore wat die raamwerk vir die bedryf uitmaak, lyk op hierdie vlak nie positief vir Afrika nie. Regerings in Afrika, uitvoerende besture en lugdiens-organisasies is van hierdie probleem bewus, maar die aanspreeklikheid van hierdie probleem is steeds 'n onderwerp van bespreking. Die kritiese sukses faktore van 'n lugdiens rus om berus op die bestuur van 'n balans tussen inkomste en uitgawes. In hierdie geval is bevind dat die sitplekbesettingsfaktor die kritieke variant is. Die rol wat die sitplekbesettingsfaktor in winsgewingheidsmodelering speel, word deur korrelasie en regressie tegnieke weerspieël. Dit is uit Amerikaanse data vasgestel dat die mate van regulering van lugrederye in Afrika die verhouding tussen sitplekbesettings en wins, verwring. Sodra die bedryf gedereguleer word en markkragte die produk, prys en aanvraag bepaal, is bevind dat die sitplekbesettingsfaktor 'n meer verteenwordigende aanduiding van winsgewindheid weerspieel. Met die gebruik van statistiese tegnieke is 'n gelykbreek sitplekbesettingsyfer bepaal, wat hierdie grondslag van die analise is. Alhoewel lugrederye in Afrika die gelykbreek sitplekbesettingsyfer behaal, verskil dit van die verbeterende tendens in Amerika en Europa. Dit word aanbeveel dat die lugdiensbedryf in Afrika sy lewensvatbaarheid verbeter deur middel van deregulering, privatisering, vorming van strategiese bondgenootskappe, en die ontwikkeling van 'n beter produk.
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Cento, Alessandro. "The airline industry challenges in the 21st century." Heidelberg Physica-Verl, 2009. http://d-nb.info/991162102/04.
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Kutscher, Erika. "A spinoffs study applied to the airline industry." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/83794.
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Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 73-74).
Airlines have been recently debated the management of some of their non-core divisions, such as the Frequent Flyer Program (FFP).A spinoff is a form of corporate contraction that many companies have recently chosen. Through a spinoff, both the parent company and the divested subsidiary can each focus on their own activity, which translates into a better performance of both entities. This thesis studies the circumstances in which a spinoff is a good strategy to pursue, along with some important issues that must be considered when reaching agreements. Spinoffs are basically a "downsizing" of the parent firm; therefore, the smaller firm must be economically more viable by itself than as a part of its parent company. The motivation for analyzing this particular topic comes from a question of current interest: Under what circumstances is it advantageous for an airline to spin off its Frequent Flyer Program, or other divisions that are not related with the airline's operation? In this thesis, an extensive literature review introduces the reader to the different forms of corporate contraction and their performance under different circumstances. Three cases related to the airline industry follow: the spinoffs of TripAdvisor from the web agency Expedia, of Air Canada's FFP Aeroplan, and of American Airline's distribution system Sabre. These three cases illustrate some of the key issues that must be carefully considered when spinning off a subsidiary. The thesis concludes that spinoffs are a smart strategy when the focus of the spun off division is different from that of the parent company. However, to safeguard future business relationships, the two entities must negotiate detailed agreements that are robust enough to perform successfully in all foreseeable circumstances.
by Erika Kutscher.
S.M.in Engineering and Management
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曾昭瑩 and Chiu-ying Susanna Tsang. "The political aspect of the airline industry: government intervention." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267701.
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Monteiro, Luis António Domingos Fernandes. "The strategic use of information in the airline industry." Thesis, University of Warwick, 1998. http://wrap.warwick.ac.uk/2549/.
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This thesis is an empirical investigation of the strategic use of information in the airline industry, and explores the development of competition in the airline industry from an information perspective. The research traces the evolution in the environmental conditions facing airlines from World War I to the present. The research also analyses evolution of the uses of information. Information is an enabler, allowing things to be done, but information can also be a resource in itself. The research finds growing strategic use of information from automation to using information as a resource for strategic flexibility. The main sources of information that airlines use in their strategic efforts are analysed, as well as the ways in which airlines procure this information and the uses they make of it in strategy. The research finds evidence of distinct phases in the evolution of the uses made of information by airlines. Crucial to airline strategic flexibility is local market information acquired informally. However, the evidence also illustrates the serious difficulties airlines face in using the external information about the markets in which they operate in their strategy. Different streams of academic literature support the findings of this empirical research.
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Cuccaro, Gianfranco. "The struggle for competitive advantage in the airline industry." Thesis, Loughborough University, 2002. https://dspace.lboro.ac.uk/2134/6920.
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The aim of this thesis is to examine the way in which civil airlines exploit their resources in order to gain and sustain competitive advantage. This is done within the framework of the resource-basedv iew, rather than using the market basedv iew, thought without of cause presuming to test that paradigm. The first chapter offers a fairly detailed account of the airline industry. This is felt to be necessary to render the thesis accessible to readers who may not be industry experts. The second chapter examines the literature on and overall merits of the resource based and market based view, reformulates the research objectives and outlines the methodology, primarily the use of data published in specialist sources, supported by personal industry knowledge. The subsequent chapters develop the thesis with regard to cross airlines ownership stakes and occasional merger and acquisition, the leverage exercised by bigger airlines at airports, and the issue of strategic alliances. The findings that emerge from this exercise are that in a sense checked via a series of interviews with key informants, and some qualifications to the resource based view are offered before proceeding to a summary statement of the conclusion.
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Barber, Claire Elaine. "CRS information and competitive advantage in the airline industry." Thesis, Northumbria University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.245260.
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Tsang, Chiu-ying Susanna. "The political aspect of the airline industry : government intervention /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17963382.
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SCHMIDT, FLAVIA DE HOLANDA. "THE IMPACT OF COLLABORATIVE STRATEGIES IN GLOBAL AIRLINE INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8865@1.
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O paradigma da vantagem competitiva e da visualização da
arena de
negócios como um campo de batalha, questionado desde o
seu
auge, na década
de 80, vem sendo revisto à medida que novas
configurações
organizacionais, de
caráter colaborativo, têm sido adotadas pelos agentes
econômicos como forma de
lidar com a complexidade que tem norteado o ambiente em
que se encontram
inseridos. O tema tem sido alvo de um expressivo número
de
publicações, e
crescentes esforços têm sido destinados à investigação
do
impacto da adoção de
estratégias colaborativas no desempenho das firmas
participantes. Na indústria de
transporte aéreo, também a formação de alianças de
múltiplos parceiros, ou
constelações, tem despertado o interesse de pesquisas
nesse sentido. Esse trabalho
soma-se a essas pesquisas, tendo por objetivo investigar
o
impacto da adoção de
alianças estratégicas no desempenho das companhias
aéreas
que aderiram às
grandes constelações formadas na década de 90. Trata-se
de
uma pesquisa
empírica, em que foram comparados, por métodos
quantitativos, os indicadores de
desempenho de 18 firmas da indústria nos períodos
definidos como anteriores e
posteriores à adesão às alianças, com base no banco de
dados da ICAO-
International Civil Aviation Organization. Constatou-se
que a simples adesão a
constelações não garantiu desempenhos isolados
superiores.
No entanto foi
observado que em alguns casos, em função das estratégias
colaborativas adotadas
no conjunto, as empresas acabaram por obter ganhos
significativos de
desempenho.The competitive advantage archetype, as well as the idea of considering the management as a battle field, have been questioned since its height, in the eighties. These ideas have been being reviewed as new organizational configurations, with collaborative nature, have been adopted by the economic agents as a manner to deal with the complexity that has signed the environment in which they are living in. The theme has been focus of a significant number of studies and growing efforts have been dedicated to evaluate the impact of adopting collaborative strategies on the member firms performance. In the global airline industry, also the formation of multiple partners alliances, or constellations, has received the attention of researches with the same purpose. This work sums to these researches, aiming to investigate the impact of the adoption of strategic alliances on the performance of the airlines that joined the big constellations formed in the nineties. It is an empirical research, in which have been compared, using quantitative methods, the performance measurements of 18 firms of the industry, in the periods defined as previous and subsequent to the embracing to alliances, based on data of ICAO - International Civil Aviation Organization. Among the main achievements, was found that just joining a constellation did not guarantee superior isolated performances. Nevertheless, was observed that, in some cases, due to the whole collaborative strategies used, firms ended having significant performance gains.
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Can, Özberk Bahattin, Fatih Güler, and Ata Erkin Umur. "Global Sourcing Strategies and CSR Implementation in Airline Industry." Thesis, Högskolan i Borås, Institutionen Ingenjörshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20790.
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Global sourcing strategies are becoming important with respect to more globalized world and changing global market. Nowadays, profitability is more complex subject for companies. Moreover, if we come through the airline companies, it will be more confused issue to achieve. Customers are getting knowledge about pricing strategies of different types of aviation industry and this makes customer segmentation more important.Coping with that challenging business requires strong skills on sourcing strategies in human resources, airport and aircraft choices. Hence one of the biggest airline companies was chosen as a case company to observe these strategies.Increasing of flights for all over the world causes more polluted environment. Hence, airline companies need to be more responsible for environmental issues. Sustainability in that business is motivated by customer and related policies. Chosen case company was also reviewed with respect to its corporate social responsibility.According to this thesis a lot of work can be done in order to a get a brief idea for the global sourcing strategies and corporate social responsibility. Authors were discussed that subject and observed its applications in a world-wide airline company. It can be supposed as a well-prepared study with literature review and related reflections.
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Januszewski, Silke I. (Silke Irene) 1974. "Essays on the industrial organization of the airline industry." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/17631.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2003.Includes bibliographical references.
This thesis analyzes several aspects of the Industrial Organization of the airline industry in three separate chapters. Chapter 1 investigates the effect of air traffic delays on airline prices. The degree to which prices respond to changes in service quality should depend on consumers' willingness-to-pay for quality, as well as the availability of substitute products. I study the effect of an exogenous variation in on-time arrivals, as one dimension of service quality in the airline industry, on prices for airline travel. The effect is identified from a legislative change in takeoff and landing restrictions at La Guardia Airport in New York City in the year 2000. I find that prices drop in reaction to longer flight delays. The price response is larger when a close substitute flight is available. Increased flight delays at La Guardia have a positive effect on prices at other New York City Metropolitan Area airports, which offer substitute products. In quantile regressions on thedistribution of prices, I show that prices at the upper end of the distribution react more strongly to flight delays. In Chapter 2, I study how airline passenger complaints are related to actual and expected service quality of air carriers. In contrast to the existing studies on customer complaints, I do not derive consumers' expectations from survey data. Instead, I use the best prediction at the time of purchase given the information available at that time as the consumer's rational expectation of service quality. I find that passengers file more complaints when an airline's actual service quality is lower and when expected quality is lower. These effects are quite robust across different econometric specifications. Considering the magnitudes of the effects, I find that the effects of actual quality and of expectations on complaints are of similar magnitude. Chapter 3 tries to understand the recent market entry and expansion by a group of small carriers, often labeled low-cost carriers. As a first step in analyzing the competitive strategy of these carriers, we investigate the effect of a carrier's and its competitors' existing presence at the endpoints of a routes on the likelihood of entry.
by Silke I. Januszewski.
Ph.D.
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Poon, Arthur Wai Keong 1979. "Software agents : an application to the airline MRO industry." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17783.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 2004.Includes bibliographical references (p. 115-118).
Poor management of aircraft spare parts, human-related maintenance errors and the lack of coordinated decision-making in maintenance scheduling are some of the problems plaguing the airline MRO industry. Airlines, independent MRO providers and government agencies, particularly the Federal Aviation Administration have identified inefficiencies in MRO operations as a barrier to the realization of a safer and more effective air transportation system. The National Airspace System is slowly beginning to address this problem and one of its initiatives involves the gradual adoption of agent-based solutions and ontologies to automate some of the business processes in MRO depots. Agents and automated processes are ideal choices for making sense of ontologies and are key components in the next generation Semantic Web. The focus lies with improving business logic and practices of air carriers' MRO activities using software agent principles. This thesis proposes agent architectures for aircraft inspections, repairs and supply chain management of aircraft replacement parts and discusses the resulting implications of using agents as a decision-making tool for aircraft maintenance and repair in commercial airlines.
by Arthur Wai Keong Poon.
S.M.
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Jiang, Hong 1966. "An analysis of profit cycles in the airline industry." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/28904.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 2005.Includes bibliographical references (p. 97-98).Assuming industry profits correlated to capacity shortfall, the delay and gain were calculated and the results were consistent with the observed delay between world aircraft deliveries and net profits. Since the gain in the model has lumped impacts of exogenous factors, exaggerated capacity response was observed in simulation. This indicates capacity shortfall alone cannot fully explain the industry dynamics. The model also indicates reduced delay may help to mitigate system oscillations. Similarly, a parametric model was developed by hypothesizing the delay in cost adjustment caused profit oscillations, and simulation results were consistent with industry profits. A coupled model was developed to study the joint effects of capacity and cost. Simulations indicated that the coupled model explained industry dynamics better than the individual capacity or cost models, indicating that the system behavior is driven by the joint effects of capacity response and cost adjustment.
The objective of this paper is to understand the financial dynamics of the airline industry by identifying profit cycle periods of the industry and their driving factors. Assuming that the industry profit cycles could be modeled as an undamped second-order system, the fundamental cycle period was identified to be 11.3 years for the U.S. airlines and 10.5 years for the world airlines. Analyses of industry profits reveal that such cycle period is endogenous, neither deregulation nor September 11 have significantly changed it. Parametric models were developed under the hypothesis that phase lag in the system caused profit oscillations; and two hypotheses, lag in capacity response and lag in cost adjustment were studied. A parametric model was developed by hypothesizing the delay in capacity response caused profit oscillations. For this model, the system stability depends on the delay between aircraft orders and deliveries and the aggressiveness in airplane ordering.
by Hong Jiang.
S.M.
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Lee, William H. S. M. Massachusetts Institute of Technology. "U.S. airline industry operating cost measures from 2000-2016." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/119305.
Full textAbstract:
Thesis: S.M., Massachusetts Institute of Technology, Department of Aeronautics and Astronautics, 2018.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 140-147).
This thesis investigates the evolution of U.S. airlines' unit operating costs from 2000-2016 as well as the factors that drove major changes in cost metrics. We assess the trends in operating cost by carrier type as well as for individual airlines and find evidence of a recent operating cost divergence between the legacy carriers and their lower cost counterparts. Since 2014, legacy carriers' unit costs, excluding transport-related and fuel expenses, have risen 6% while low cost carriers and ultra-low cost carriers have seen decreases of 1.6% and 10%, respectively. We see the increase in legacy carriers' unit costs has been driven almost entirely by unit labor costs, which have increased 16% since 2014. While the recent operating cost divergence is attributed in large part to changes in labor costs, we recognize the impacts network characteristics impart of unit operating costs. In order to confirm and quantify the principal drivers of operating cost differences between airlines, we conducted several econometric analyses. We found average stage length per departure, employee productivity (measured as output per employee), average seats per departure, and aircraft utilization to be significant in explaining unit cost differences. For every 1 % increase in each metric operating costs, excluding transport-related and fuel expenses, are estimated to decrease by 0.31%, 0.25%, 0.54%, and 0.50%, respectively. We then perform a more detailed analysis on unit labor costs. We find pilot total compensation has risen for all three carrier types and is almost entirely responsible for the increase in labor costs among the U.S. airlines in our sample. Since 2012, Alaska and Spirit Airlines have been the only airlines that have not seen higher unit total pilot compensation. Our investigation revealed how distortions may be introduced when normalizing pilot compensation by ASMs for purposes of comparing different airlines and conclude by proposing a new normalized metric, seat block hours.
by William H. Lee.
S.M.
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Jayasekera, Ranadeva. "Financial distress and failure in the US airline industry." Thesis, University of Cambridge, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.611326.
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Schnell, Mirko C. A. "Managerial perceptions of strategic behaviour in the airline industry." Thesis, University of Cambridge, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.615772.
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Barnes, Jonavan. "Measuring service quality in the low-cost airline industry." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/24938.
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Since the end of World War II, the service sector has expanded to encompass over 80% of the economy of most developed nations. This places an immense importance on the ability to accurately measure service outputs. However, the most precise method of measuring these outputs is still unclear. This thesis examines Service Quality as a measurement of service outputs, and tests this within an industry-specific context: the low-cost sector of the UK airline industry. This is an industry that has been facing serious challenges since market liberalisation began in 1976. This thesis recognises that offering superior quality may allow airlines to gain a competitive advantage; despite this, there is still no preferred method of measuring Service Quality in this specific context. This PhD therefore examines three methods of Service Quality measurement in the context of the low-cost sector of the UK airline industry: a qualitative method (content analysis), a quantitative survey approach (HiQUAL) and an indexing approach (ALSI). The first study provides an in-depth analysis of the determinants of airline quality through a content analysis study. The second study uses a neglected measurement of Service Quality (HiQUAL) to take a quantitative measurement of Service Quality in the low-cost airline industry. The third study uses measurement (ALSI), an indexing approach, to provide an indication of airline quality. The results of this PhD define the determinants of Service Quality in the low-cost airline industry and confirm the hierarchical nature of Service Quality. This PhD also develops a novel objective metric that represents a shift in ontology from subjective to objective measurements of Service Quality.
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Tan, Kerria Measkhan. "Essays on Strategic Behavior in the U.S. Airline Industry." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337707288.
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Teichert, Thorsten, Edlira Shehu, and Wartburg Iwan von. "Customer segmentation revisited: The case of the airline industry." Elsevier, 2008. https://publish.fid-move.qucosa.de/id/qucosa%3A38407.
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Although the application of segmentation is a topic of central importance in marketing literature and practice, managers tend to rely on intuition and on traditional segmentation techniques based on socio-demographic variables. In the airline industry, it is regarded as common sense to separate between business and economy passengers. However, the simplicity of this segmentation logic no longer matches the ever more complex and heterogeneous choices made by customers. Airline companies relying solely on flight class as the segmentation criterion may not be able to customize their product offerings and marketing policies to an appropriate degree in order to respond to the shifting importance and growing complexity of customer choice drivers, e.g. flexibility and price as a result of liberalization in the airline industry. Thus, there is a need to re-evaluate the traditional market segmentation criterion.
By analyzing the stated preference data of more than 5800 airline passengers, we show that segmenting into business and leisure (a) does not sufficiently capture the preference heterogeneity among customers and (b) leads to a misunderstanding of consumer preferences. We apply latent class modeling to our data and propose an alternative segmentation approach: we profile the identified segments along behavioral and socio-demographic variables. We combine our findings with observable consumer characteristics to derive pronounced fencing mechanisms for isolating and addressing customer segments receptive for tailored product packages.
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Qureshi, Nouman Ahmed, Babar Ali Khan, and Jomah Saif. "THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY." Thesis, Högskolan i Halmstad, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33486.
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This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. Aftereffects of this review propose that airline passenger service components could be grouped comparable with Kano's model to recognize the most critical passenger service components. Effects of the service components highlights on passenger satisfaction or dissatisfaction have been likewise figured as estimation records for development.
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Beech, J. G. "An investigation into the notions of 'success' and 'failure' held by senior UK airline executives and their perceptions of the causes of 'success'." Thesis, Cranfield University, 2003. http://hdl.handle.net/1826/112.
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This study explores the notions of 'success' and 'failure' held by senior executives in the UK and Irish airline industry. Previous studies of this industry have tended to be from a positivist perspective, focusing on financial performance at the level of 'airline' or 'airline industry'. This study takes the airline executive as the unit of analysis and is conducted from a phenomenological perspective.
A methodology using interviews, causal mapping and postal questionnaires is applied to surface the notions of 'success' and 'failure' and the perception of the causes of 'success' held by board-level airline executives. Standardised data published by the Civil Aviation Authority Economic Research Group is used to establish a range of objective measures, both financial and operational, and these objective measures are compared with the rankings of the senior executives' perceptions of the success of UK and Irish airlines.
The research establishes that senior airline executives do not see 'success' in terms of financial objective measures such as Added Value or Operating Ratio; they use profit as the primary financial measure of 'success' and frequently hold notions of 'success' that are based in other functional areas such as operations and marketing. The causes of 'success' are seen as coming from the breadth of functional areas. The influence of HRM factors becomes clearer at deeper levels of abstraction when considering 'success'. There is limited evidence of the stereotyping of perceptions when the success of specific airlines is considered, but not for airlines' success in general.
Recommendations for further research into the management of human resources within airlines are made.
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Cento, Alessandro [Verfasser]. "The airline industry : challenges in the 21st century / Alessandro Cento." Heidelberg : Physica-Verl, 2008. http://d-nb.info/991979273/34.
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Cezard, Adélaïde. "Determinants of services expectations, an application to the airline industry." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ39079.pdf.
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Althonayan, Abrahim M. A. "Integrating technology strategy with business strategy in the airline industry." Thesis, Bucks New University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.396466.
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Yao, Yujia. "Operating Leverage and Systematic Risk of the U.S. Airline Industry." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2148.
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This study provides empirical evidence of a positive relationship between operating leverage and systematic risk of the U.S. airline industry. This paper contributes to the literature related to operating leverage by developing a method to estimate the degree of operating leverage using publicly available information on aircraft capacity and operating expenses of the publicly listed airlines. The results suggest that, holding other financial characteristics constant, a rise in operating leverage of an airline is associated with an increase in systematic risk as perceived by the investors. In order to achieve desirable levels of operating leverage, the airlines are advised to contemplate decisions on capacity adjustments and operating expenses management in reactions to changes in economic conditions.
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Kundu, Chiranjit. "Essays in Empirical Industrial Organization of US Domestic Airline Industry." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1408992598.
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Morrison, Shannon M. "Navigating Secret Societies: Black Women in the Commercial Airline Industry." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1587030922882857.
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Granquist, Christopher A. "Mutual Forbearance and Price Dispersion: Evidence from the Airline Industry." Miami University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=miami1604574593004617.
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Aljefri, Abdulrahman. "A new framework for strategic information systems in airline industry." Thesis, University of Plymouth, 2014. http://hdl.handle.net/10026.1/2889.
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Stiff competition in the Airline sector mandates airlines to innovate ways to gain a competitive advantage over their rivals; however, without a strong IT the mission to attain this would be arduous. Large airlines do their best to maximise the use of enterprise systems to stream their business processes. Nonetheless, some airlines are not up to date with technology and are left with few choices when attempting to secure their existence in today’s harsh market. One option is to implement bleeding edge systems concurrently (which is our focus in this paper) due to the fact that very scant research exists regarding this phenomenon, let alone the airline sector itself. The aim of this study is explore and investigate the phenomenon of deploying multi enterprise systems concurrently due to its uniqueness and owing to the fact that this approach is not the common practice most airline undertake. We argue here that having multi Airline Solution Providers (ASP) working together concurrently to constitute a homogeneous solution generates many aspects that necessitate a deep understanding in such matters as competitor ASPs and technology leakage. In addition, the study explored various themes that unleash the phenomenon of the concurrent Multi- collaborative Enterprise Systems (MES). The role of cohesion factors that groups the rivals to work under the umbrella of an organisation was also embarked upon in this study. Various aspects contributing to the success of the MES phenomenon have been exposed with regarding ASP’s interplay, organisation, and other contextual surrounding MES. Finally, this study drew a strategic frame work for airlines that unleash the MES phenomenon. A large airline and its collaborative airline solutions provider were taken as the scope of study; the airline had over twenty six thousand employees. Five reputable world class ASPs in the airline industry in various fields were also included. The twenty five participants in this study were professionals in IT and the airline business besides being involved heavily in the phenomenon of deploying concurrent multi enterprise systems. Grounded Theory techniques were used to analyse the large volume of data gathered underpinning this by using state of art software package such as nVivo. This research has explored the phenomenon under study using grounded theory methodology to build a theoretical model that best presents the MES initiative. In addition, it has offered a well-founded framework that explains the MES phenomenon in details, which is relevant to both practitioners and researchers. This research has clearly explored and demonstrated the inhibitors and enablers in the undertaking of MES. In particular, it has focused on enablers of the organisation that received the MES. Furthermore, it has explored the interrelationship between ASPs and exposed some of the aspects that need more focus between rivals working on the same project.
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Hunter, Donna Y. "Broken agreements and management in the airline industry| An intrinsic qualitative case study of a major US airline." Thesis, Capella University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3632727.
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The US airline industry has seen its share of woes with increased oil prices, several wars, acts of terrorism, and economic meltdowns to name a few. US Airlines have been challenged financially as evidenced by the realities of airline bankruptcies experienced by several legacy carriers that have struggled to remain financially viable. However, one major US airline and legacy carrier was for many years able to withstand the perils of bankruptcy, possible in most part due to the sacrifices made by its employees. This sacrifice was significant as the majority of an airline's total costs can be attributed to unionized labor. In what they believed to be a sacrifice that all employees would share, unionized flight attendants at Airline XYZ took a significant pay cut to help keep the airline out of bankruptcy, only to later see executives at the company receive bonuses while they continued to see cuts in labor and benefits. This study examines the sacrifices made by flight attendants at this major US airline, management, and the concept of broken agreements experienced in the aftermath of those sacrifices. It explores the concept of broken agreements and the perception of inequity as they relate to flight attendants and their decision to leave their careers at Airline XYZ.
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Potgieter, Diane. "Competitive strategies and entry strategies of low cost airline incumbent 1time Airline." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1007606.
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This dissertation reports on the factors that contributed to the successful entry strategy of 1time Airline, a low cost carrier, into the South African airline industry as well as its competitive strategies within this context. Research interviews were conducted in November 2005 and research material gathered until end January 2006. Key issues include an evaluation of 1time's business model in relation to other low cost entrants as well as against material sourced through interviews with 1time Airline management, employees and consumers of the airline's product. Porter's Generic Strategies and Five Forces model are used as a framework in evaluating the airline. It is found that Nohria, Joyce and Robertson's "4+2 Formula" is effectively implemented at the airline, but that further implementation of Game Theory in terms of alliances should be investigated for continued success and sustainability.
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O'Reilly, Margaret Dolores. "Intensity of competition in a recently deregulated industry : the airline industry of the European Community." Thesis, University of Surrey, 1995. http://epubs.surrey.ac.uk/844062/.
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This thesis examines the liberalisation of the European Community's civil aviation industry and attempts to measure how effective this process has been in achieving its goal of increased competition and greater efficiency. Using the experience in the United States following deregulation of domestic air transport services as a template, the study employs Easton's model of political analysis and Porter's model of competitive forces as a framework for empirical research. This research was carried out with a representative sample of EC airlines, of their suppliers and customers, of providers of substitute services and of the industry's regulators. The results of the research were validated by personal interviews with leading stakeholders in the industry. The main Conclusions drawn from the research are that: i. liberalisation of the European Community air transport market has resulted in an influx of new entrants, an increase in the number of routes operated and a wider availability of discounted fares; ii. to the extent that competition has nevertheless been less fierce than anticipated, this is because the aims of liberalisation have been frustrated by a resistance to change on the part of certain Member States and by the European Commission's inability to prevent further grants of State aid to loss-making flag carriers. Inadequate infrastructure has also acted as a brake on competition; iii. customer choice is strongly influenced by frequency of service and by price. Those airlines which have set out to gain market share and which have pursued low price strategies have benefited most from liberalisation; iv. airlines benefit from selling to a large number of buyers and from having a wide choice of suppliers; V. the only threat of substitution to air travel within the European Community is from the High Speed Train and then only over comparatively short distances.
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Dixit, Ashutosh. "Growth of discounting in the airline industry : theory, practice, and problems." Diss., Georgia Institute of Technology, 2000. http://hdl.handle.net/1853/30770.
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Zaidi, Syed. "Breaking the shackles: foreign ownership and control in the airline industry." Thesis, McGill University, 2009. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=40844.
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Liberalization of the international air transport services is the cornerstone for a growing air transport industry. Since the 1990s, it has progressed at various levels through relaxation of key provisions in about 4000 bilateral services agreements currently in place globally. In 2007, almost 30 per cent of the international traffic moved between States that have embraced liberalization. The international character of the airline sector facilitated the rapid growth of trade in goods and services over the last sixty years. Yet, paradoxically, it has the most restrictive rules on ownership and control unlike other sectors. This anomalous restriction prevents freedom to invest, considered essential to the functioning of the market, and promotes protectionist policies. As a result, the airline industry has emerged as a conspicuous oddity in a world of widespread trade liberalization. Liberalization has been well accepted and embraced in other industrial sectors and there is increased activity in international mergers and acquisitions across the globe. Trans-national and cross border investments have increased exponentially. Removal of national restrictions in airline industry is the need of the hour. The recent US-EU ‘open skies plus policy’ and the success of the ongoing second stage negotiations resulting in allowing of foreign ownership of the US and the EU airlines will usher in a new era of further liberalization of ownership and control rules. This thesis seeks to discuss the policies and rationale behind archaic ownership and control requirements and the benefits flowing from a liberal approach. After recommending the opening up of cross border investments in the airline industry, this thesis proposes important steps to be taken to achieve prosperous results for the airline industry.La libéralisation de la règlementation du transport aérien international est la pierre angulaire d’une croissance soutenue pour le secteur. Depuis les années 1990, la libéralisation a progressée à divers niveaux grâce à l’assouplissement des dispositions clés dans plus de 4000 accords bilatéraux de services actuellement en place au niveau mondial. En 2007, près de 30 pour cent du trafic circulant entre les États était régi par des dispositions libéralisées à différents degrés. Le caractère international du secteur de l’aviation a facilité la croissance rapide du commerce des biens et des services au cours des 50 dernières années. Pourtant, paradoxalement, ce secteur a les règles sur la propriété et le contrôle les plus restrictives. Ces restrictions anormales empêchent la liberté d’investir, considérée comme essentielle au fonctionnement du marché, et contribue à la promotion de politiques protectionnistes. En conséquence, l’industrie du transport aérien est devenu manifestement une curiosité dans un monde dominé par la libéralisation des échanges. La libéralisation a été bien acceptée et cultivée dans d’autres secteurs industriels et il y a eu une augmentation de l’activité dans les fusions et acquisitions dans le monde entier. Ailleurs, les investissements transnationaux et transfrontaliers ont augmenté de façon exponentielle. La suppression des restrictions nationales dans l’industrie du transport aérien est la nécessité de l’heure. La récente politique des Etats-Unis et de l’Union Européenne dite « ciel ouvert plus » et le succès de la deuxième étape des négociations qui ont permis la propriété étrangère des compagnies aériennes des États-Unis et de l’Union Européenne marquent le début d'une nouvelle ère dans la poursuite d’une libéralisation plus poussée de la propriété et des règles de contrôle. Cette thèse vise à examiner la raison d’être des règles
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Bruneau, Jonathan M. "Antitrust law enforcement within the U.S. airline industry : fact or fiction?" Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=22505.
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The overriding theme of this thesis concerns the level of antitrust enforcement within the U.S. airline industry by the agencies entrusted with this task.After a brief Introduction, Chapter I will examine whether concentration within the U.S. airline industry is a natural phenomenon or an ordinary monopoly/oligopoly resulting from the behaviour of competitors. In concluding that a natural monopoly/oligopoly does not exist, Chapter II will analyse the policy being antitrust enforcement in the industry.
Chapter III will then use the implementation of S 408 of the Federal Aviation Act (FAA) by the Department of Transportation (DOT) as an example of such a policy. Finally, the remaining chapters are dedicated to an analysis of the CRS industry. By using this industry as an example, the writer will suggest that, by removing barriers to entry through aggressive use of S 411 of the FAA, the future may see new entrants enter the market. Emphasis will be placed on the attitude of the DOT in this regard.
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Signorini, Alessandro. "Alliances and acquisitions : the selection process in the civil airline industry." Thesis, University of Strathclyde, 2012. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=17194.
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This research sets to determine how alliances and acquisitions relate to each other and to evaluate how and why organisation decision makers choose. Transaction Cost Economics theory and the Resource-Based View confirm that acquisitions and alliances are evaluated concurrently when acquiring assets and capabilities where contracts and internal investments are not feasible and efficient. However, alliances and acquisitions relate only to a small number of studies. The literature suggests that alliances and acquisitions are appropriate in their separate contexts and offers no clear guidelines to decision makers when choosing between the two. The decision making variables are observed in the civil airline industry. The research design focuses on airlines that look for external routes and choose between codeshare alliances and acquisitions. In codesharing, airlines sell part of their flight services to alliance partners on certain routes. Three case studies have been included in this study, namely Alitalia SpA, Continental Ltd., and Easyjet Ltd. This study concludes that acquisitions deliver superior economic advantages over codesharing, with no interference from airline regulation authorities, although the difference between acquisition and codesharing advantages is usually limited. Acquisitions provide evident benefits compared to codesharing only where airlines require to streamline major sections of the route network. Acquisitions are also subject to significant ex-ante and ex-post costs that are higher than codesharing costs, therefore, acquisitions are usually favoured over codesharing for strategic and competitive reasons, specifically rapid market expansion and control of feeding traffic into international hubs. In conclusion, the choice depends on the business model that carriers adopt. Network carriers commonly prefer alliances over acquisitions because they achieve significant network economies, but are more sensitive to organisational diseconomies when merging their operations. Conversely, low-fare carriers prefer acquisitions over alliances because they seek rapid market growth and are less exposed to organisation diseconomies