Log in

Relevant bibliographies by topics / Marketing in airline industry / Journal articles

To see the other types of publications on this topic, follow the link: Marketing in airline industry.

Journal articles on the topic 'Marketing in airline industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing in airline industry.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Fernando, Yudi, Norizan Mat Saad, Mahmod Sabri Haron, and Suhaiza Zailani. "The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry." International Journal of Applied Logistics 2, no. 1 (January 2011): 17–34. http://dx.doi.org/10.4018/ijal.2011010102.

Full text

Abstract:

This paper examines the airline industry to develop a synergy model in internal and external suppliers for Asian airlines industry. An extensive literature review is conducted to present a synergy model to develop Asian airline competitiveness, safety and service quality. The literature review is highlighted to seek the relationships between internal marketing and internal service quality and identify whether the relation of supplier can moderate them. The review reveals that a synergy model based on internal marketing, internal service quality and supplier relations can overcome the Asian industrial phenomenon, especially in maintaining the service consistency and competitiveness. This model is needed for developing airline service and safety. Research in airline business is critical, as the quality of the airline service is declining in contrast with this industry’s growth. This paper provides insight into two important suppliers needed for the success of the airline industry.

APA, Harvard, Vancouver, ISO, and other styles

2

Knoblich, Stephan, Andrew Martin, Robert Nash, and Paul Stansbie. "Keys to success in Social Media Marketing (SMM) – Prospects for the German airline industry." Tourism and Hospitality Research 17, no. 2 (August 1, 2016): 147–64. http://dx.doi.org/10.1177/1467358415610415.

Full text

Abstract:

The continuous growth and economic contribution of Germany’s commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce competition within a highly segmented industry, new marketing paradigms assist airlines to overcome difficulties in order to promote their brands, products and services more effectively and in a circulated manner. In this regard, Social Media Marketing provides German airlines with a powerful set of marketing tools and multiple platforms to digitally gather, communicate, collaborate and share content with its customers. Despite a growing public awareness, an extensive review of current and relevant literature revealed that consumer perceptions on German airline organisations’ Social Media practices have not been examined. This paper aims to address this.

APA, Harvard, Vancouver, ISO, and other styles

3

Law, Colin. "The study of customer relationship management in Thai airline industry: A case of Thai travelers in Thailand." Journal of Airline and Airport Management 7, no. 1 (February 17, 2017): 13. http://dx.doi.org/10.3926/jairm.86.

Full text

Abstract:

Purpose: This paper offer marketing strategy suggestion to the airlines operating within the Thai aviation market. It identifies the recommended motivational factors that influence the airline customers’ decision to their airline choices. Airlines use different customer relationship management programs to attract returning customers. This paper suggested the most attractive motivation factors for Thailand's air travel market.Design/methodology/approach: This research paper is an attempt to study and identify the factors, including loyalty program, distribution channel, customer services, promotions and other influence causes that affected the customer preference in the airline ticket purchasing behavior in Thailand.A questionnaire survey was conducted with the sample identified through unrestricted non probability sampling technique at four major airports in Thailand. The data collected are analyzed to identify the favorable drivers that lead to customer decision on airline choice.Findings: The result from the study has demonstrated that price, and promotion has a significant impact on customer preference and positively leads to repurchase intention for their future travel. Moreover, flight schedules are also a main factor influencing the travelers’ final decision on airline choice. However, when the promotional strategies and schedule are comparable between airlines, customers are attracted by the airline amenities and services. Loyalty program (frequent-flier program flier program) is showing a less attractive motivator while distribution channel demonstrates the least important affecting the travelers’ choice of airline.Originality/value: The paper begins with an overview of previous research in the area of airlines customer relationship management and then moves on to what is currently being implemented by the airlines. The authors then propose several customer relationship strategies and identify the most attractive one that motivates the Thai consumers.

APA, Harvard, Vancouver, ISO, and other styles

4

Chonsalasin, Dissakoon, Sajjakaj Jomnonkwao, and Vatanavongs Ratanavaraha. "Key Determinants of Airline Loyalty Modeling in Thailand." Sustainability 12, no. 10 (May 20, 2020): 4165. http://dx.doi.org/10.3390/su12104165.

Full text

Abstract:

The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.

APA, Harvard, Vancouver, ISO, and other styles

5

Rasool, Gowhar, and Anjali Pathania. "Reading between the lines: untwining online user-generated content using sentiment analysis." Journal of Research in Interactive Marketing 15, no. 3 (June 18, 2021): 401–18. http://dx.doi.org/10.1108/jrim-03-2020-0045.

Full text

Abstract:

PurposeOne of the major challenges within the airline industry is to keep pace with the changing customer perception toward their service quality. This paper aims to demonstrate how sentiment analysis of user-generated big data can be used to research airline service quality as a more comprehensive alternative to other survey-based models by investigating real-time passenger insights.Design/methodology/approachThe present research uses the case of Indigo airlines by studying passenger's trip advisor reviews regarding the low-cost commercial airline service. The authors analyzed 1,777 passenger reviews, which were classified, to uncover sentiments for five dimensions of airline service quality (AIRQUAL).FindingsThe findings of the study demonstrate the need for harnessing the brand-related user-generated content shared on online platforms to identify the critical attributes for airline service quality. Further, through the application of sentiment analysis, the paper provides much-needed clarity in the processing of user-generated content. It illustrates the investigation of passenger interactions as a reflection of their satisfaction, expectation, intention and overall opinion toward the airline service quality.Practical implicationsThe analytical framework adopted in the study for examining user-generated content (UGC) can be functional for the marketing managers and equip them for handling large-scale data readily available in action-oriented interactive marketing research.Originality/valueThis paper demonstrates how sentiment analysis of user-generated data can be used to research airline service quality as a more comprehensive alternative to other survey-based models. The study supplements the methodological advances in the field of UGC analysis and adds to the existing knowledge domain.

APA, Harvard, Vancouver, ISO, and other styles

6

Das, T. K., and William D. Reisel. "STRATEGIC MARKETING OPTIONS IN THE U.S. AIRLINE INDUSTRY." International Journal of Commerce and Management 7, no. 2 (February 1997): 84–98. http://dx.doi.org/10.1108/eb047350.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Milton Glisson, L., William A. Cunningham, James R. Harris, and Janet Di Lorenzo‐Aiss. "Airline industry strategic alliances: marketing and policy implications." International Journal of Physical Distribution & Logistics Management 26, no. 3 (April 1996): 26–34. http://dx.doi.org/10.1108/09600039610115027.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Shahrabani, Shosh, and Sharon Teitler Regev. "Willingness to pay for airline security." International Journal of Culture, Tourism and Hospitality Research 13, no. 2 (June 3, 2019): 153–66. http://dx.doi.org/10.1108/ijcthr-06-2018-0080.

Full text

Abstract:

Purpose Due to recent international media reports of terrorist attacks in airports, people are more aware of the risk terrorism poses to flying and the need for security measures in the airline industry. This study aims to examine factors affecting willingness to pay (WTP) for airline security and safety flights after terror attacks incident. Design/methodology/approach A polling company distributed an internet survey among 415 Israelis in July 2014, after thousands of missiles had been fired into Israel from the Gaza Strip, threatening the population and disrupting aviation traffic to and from Israel. The results show that individuals who attributed higher importance to airline security and exhibited more fear and less optimism were willing to pay more for airline security and safety. Findings The results show that individuals who attributed higher perceived importance to airline security and exhibited more fear and less optimism were willing to pay more for the security and safety of flying. Research limitations/implications The implications of the study are important for understanding how terrorist attacks and negative aviation events affect people’s feelings, pessimism/optimism and general attitudes toward airline security. Originality/value Due to the increase in the number of terror attack involving airlines, it is important for understanding the demand for tickets on secure airlines. Such an understanding is essential for evaluating the perceived benefit of safety and security improvements in the aviation industry and for developing marketing strategies for different tickets.

APA, Harvard, Vancouver, ISO, and other styles

9

Huettinger, Maik. "What determines the business activities in the airline industry? A theoretical framework." Baltic Journal of Management 9, no. 1 (December 20, 2013): 71–90. http://dx.doi.org/10.1108/bjm-04-2013-0053.

Full text

Abstract:

Purpose – The main purpose of this paper is to create a model, which specifies the determinants of the airline business. This sector is chosen, as the airline industry is not only influenced by national characteristics, but also characterized by international standards and internationalization processes. Design/methodology/approach – In this paper, a systematic analysis of the research published over the past decades is carried out. This analysis incorporates the most acknowledged concepts and works in the field of airline management. Findings – The main determinants of the airline business are identified as: national culture, airline alliances, the implementation of the low-fare business model, the influence of the state on business, and the impact of market liberalization. The modern airline industry can be partially seen as an embodiment of the neoliberal ideas of the 1990s. Practical implications – The model may be used by academics and practitioners who work in the area of airline business management. Specifically in the case of a merger between two airlines, the model might serve as a useful tool to analyze potential synergies. Originality/value – Although various research has been conducted on describing the way that airline business is done, little focus has been paid on the factors that actually determine and change it. This paper analyzes the unique industry variables by which the airline industry is driven and determined.

APA, Harvard, Vancouver, ISO, and other styles

10

Singh, Alok Kumar. "Modeling passengers’ future behavioral intentions in airline industry using SEM." Journal of Advances in Management Research 12, no. 2 (August 3, 2015): 107–27. http://dx.doi.org/10.1108/jamr-06-2014-0033.

Full text

Abstract:

Purpose – The purpose of this paper is to examine the interrelationships among the extracted constructs of airline service quality (SQ), perceived image, perceived value, passenger satisfaction and their influence on passengers’ future behavioral intentions in the domestic aviation sector market in Indian context. Design/methodology/approach – A conceptual framework is developed based on previous studies. In order to address a lack of comprehensive evaluation of airline SQ, this study extracted the dimensions of airline SQ and used them in the structural model. The conceptual model is tested using structural equation modeling approach using maximum likelihood estimation technique. A sample of 526 domestic full-service passengers was used to test the hypothesized relationships among the constructs. Findings – Out of the three dimensions of airline SQ extracted, convenience and promptness with reliability dimension of SQ was having a direct influence on perceived image, perceived value and passenger satisfaction which in turn influence BI. The findings of this study indicate the passenger evaluation process flows from perceived image to satisfaction via passenger perceived value and not directly from perceived image to passenger satisfaction. Only passengers’ satisfaction was found to have a direct influence on passengers’ future BI. Originality/value – This study modified SERVPERF instrument for airline settings and empirically validated the instrument using data from Indian domestic passengers. This research adds to the body of knowledge by providing a conceptual framework which gives an empirical insight into the interrelationship among the constructs of airline SQ, perceived image, perceived value, passenger satisfaction and its effects on passenger’s future BI. The conceptual model developed and tested in this paper will act as a reference in forming suitable marketing strategies for airline’s competitive advantage.

APA, Harvard, Vancouver, ISO, and other styles

11

Robinson, Richard, and Terrence Kearney. "Database Marketing for Competitive Advantage in the Airline Industry." Journal of Travel & Tourism Marketing 3, no. 1 (April 4, 1994): 65–82. http://dx.doi.org/10.1300/j073v03n01_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Appiah-Adu, Kwaku, Alan Fyall, and Satyendra Singh. "Marketing Culture and Business Performance in the Airline Industry." Journal of Travel & Tourism Marketing 8, no. 3 (January 13, 2000): 47–70. http://dx.doi.org/10.1300/j073v08n03_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Tümer, Mustafa, Iman Aghaei, Yahya Nasser Eddine, and Emrah Öney. "The impact of traditional and social media marketing on customers’ brand trust and purchase intentions in the Turkish airline market." Journal of Research in Emerging Markets 1, no. 4 (December 14, 2019): 55–68. http://dx.doi.org/10.30585/jrems.v1i4.344.

Full text

Abstract:

The purpose of this study is to investigate the effect of customers' attitudes towards traditional and social media marketing on brand trust and purchase intention. Reviewing the extant literature unveiled that the subject of traditional versus social media marketing in the airline market is not sufficiently studied. Thus, we studied the mentioned subject in Turkey because the aviation sector has shown noteworthy improvements due to a significant increasing volume of e-commerce, not only on the passenger side but also on the cargo side as well. On the other hand, thanks to the passenger demand growth since starting the recent century, the Turkish airline industry leads a giant contribution to the enlargement of the global economy due to the increasing number of connections and falling air transport costs. Data was gathered in Istanbul airports from 341 passengers of the airlines of Turkey to compare the impact of traditional and social media marketing on brand trust and purchase intention of customers and analyzed by using structural equation modeling. The findings reveal that in recent years digital marketing and online advertising campaigns has been more effective than traditional marketing for augmenting brand trust and purchase intention of the passengers.

APA, Harvard, Vancouver, ISO, and other styles

14

P.C. Fan, Terence. "“Way Smarter”: Valuair in the budget airline industry." Emerald Emerging Markets Case Studies 3, no. 4 (December 31, 2013): 1–24. http://dx.doi.org/10.1108/eemc-07-2013-0145.

Full text

Abstract:

Title – “Way smarter”: Valuair in the budget airline industry. Subject area – Strategic management and marketing. Study level/applicability – Executive education; postgraduate; undergraduate. Case overview – By 2004, the low-cost carrier model had just recently been introduced to Southeast Asia. Airlines under this model quickly began taking market share. Singapore ' s first budget carrier, Valuair, finds itself in fierce competition between two rapidly emerging competitors in the second half of 2004. Valuair needs to expand in order to remain competitive. However, for this to happen the company needs additional access to capital. The CEO, Sim Kay Wee, has begun pitching to investors that his company is a smart low-risk investment. Is Sim right, given Valuair ' s competitive position and the market environment in which it operates? Expected learning outcomes – Students will be able to apply strategic frameworks in order to develop an understanding of Valuair ' s market position and use this understanding to advice investment decisions. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.

APA, Harvard, Vancouver, ISO, and other styles

15

Miller, Jeffery R. "The State of the Airline Industry." Journal of Travel & Tourism Marketing 2, no. 4 (March 9, 1994): 97–101. http://dx.doi.org/10.1300/j073v02n04_08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Neill, Mark, and Sharon Purchase. "An Asian Perspective on Airline Industry eMarkets." Australasian Marketing Journal (AMJ) 12, no. 1 (January 2004): 37–50. http://dx.doi.org/10.1016/s1441-3582(04)70087-7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Bakır, Mahmut, and Özlem Atalık. "Application of Fuzzy AHP and Fuzzy MARCOS Approach for the Evaluation of E-Service Quality in the Airline Industry." Decision Making: Applications in Management and Engineering 4, no. 1 (March 15, 2021): 127–52. http://dx.doi.org/10.31181/dmame2104127b.

Full text

Abstract:

Airlines today use e-services extensively for marketing activities and the distribution of services. Monitoring and evaluating e-service quality are essential for customers’ satisfaction and thus the success of airlines. This study aims to evaluate e-service quality in the airline industry from the point of view of the consumers. To achieve this, an integrated Fuzzy Analytical Hierarchy Process (F-AHP) and Fuzzy Measurement Alternatives and Ranking according to Compromise Solution (F-MARCOS) approach was proposed to handle the uncertain and imprecise nature of e-service evaluation. In the first stage, e-service quality criteria were prioritized using the F-AHP method. Then, a real-world case study was carried out on scheduled airlines to demonstrate the applicability of the proposed approach using the F-MARCOS method, utilizing a total sample of 395 airline passengers in Turkey. As a result, the top three e-service criteria were found as reliability, understandability and security. A three-stage sensitivity analysis was also conducted to examine the credibility and stability of the results. This study is the first study to integrate F-AHP and F-MARCOS methods for the first time in literature.

APA, Harvard, Vancouver, ISO, and other styles

18

Nugraha, Mochamad Eri, and Heri Puspito Diyah Setiyorini. "ANALISIS FAKTOR-FAKTOR SENSORY MARKETING PADA MASKAPAI PENERBANGAN (Survei pada Wisatawan Mancanegara yang Pernah Menggunakan The World’s 4 Star Airlines di Bandara Internasional Soekarno-Hatta)." Journal : Tourism and Hospitality Essentials Journal 3, no. 1 (April 6, 2016): 525. http://dx.doi.org/10.17509/thej.v3i1.1969.

Full text

Abstract:

Tourism is an integral part of human life. The sector is growing as it has become a necessity for leisure travelers along with the development of the sociocultures undergoing changes. One of the tourism industries that always increases its growth is the airline industry. As stated in the background above, the author conducted a research on The World's 4 Star Airlines in Asia-Pacific and Southeast Asia. In the study, the author took the title: The Analysis of Sensory Factors in Airline Marketing. The purpose of the study was to obtain results of the confirmatory analysis of the most dominant sensory dimension of marketing The World's 4 Star Airlines at Soekarno-Hatta International Airport. This research was descriptive and verificative, and the method of the research was a descriptive survey and explanatory survey. The samples taken in this study were as many as 100 people from the population of 1.195.596 foreign tourist passengers. The technique of sampling done by the author was a systematic sampling. Data processing was done by using the statistical test through SPSS 20.0 for Windows and AMOS 5. The results showed that the sensory dimension of marketing that was the most dominant was the dimension of sight which was equal to 21:36%. Whereas the most dominant sensory marketing indicator was equal to 10:07%.

APA, Harvard, Vancouver, ISO, and other styles

19

Srinivasan, Rangarajan, and Vindhyalakshmi A. Prasad. "The Indian airline industry – will the flight be smooth?" Emerald Emerging Markets Case Studies 4, no. 3 (August 11, 2014): 1–12. http://dx.doi.org/10.1108/eemcs-05-2013-0057.

Full text

Abstract:

Subject area The case concerns introductory marketing management. Study level/applicability This case is suitable for MBA students. Case overview The case explains the current situation encountered by the airline industry in India. This case gives the reader a detailed picture of the reasons for the growth and the subsequent troubles faced by the Indian aviation industry. Expected learning outcomes The case is aimed at helping the students to analyse a marketing situation both from a macro-economic point of view and from an individual company perspective. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

APA, Harvard, Vancouver, ISO, and other styles

20

Nguyen Thi, Minh-Anh. "A longitudinal Perspective on Efficiency of Airlines in Europe and the U.S." SEISENSE Journal of Management 4, no. 2 (March 6, 2021): 11–24. http://dx.doi.org/10.33215/sjom.v4i2.591.

Full text

Abstract:

The aviation industries in Europe and the US have been well-established since a very early age and have attracted great attention from both industry practitioners and academics. To derive a different perspective on the efficiency levels of airlines operating in the two matured markets, we adopted dynamic data envelopment analysis (DEA). Using the data of the period 2014 – 2016 of 7 European airlines and 9 US airlines that are publicly traded, the study offers an overall picture of airlines' efficiency in the two regions. Notably, the resource flow between the consecutive periods is incorporated into the measure to yield a longitudinal perspective on airlines' efficiency. The study reveals the two major findings. First, most publicly traded airlines in Europe and the US are efficient, except for Hawaiian airline headquartered in the US. Second, Hawaiian airline's inefficiency is majorly contributed by the overuse of the number of employees, consumed fuel, and the deficit of revenue seat-miles in 2014 and 2015. To improve the efficiency level, Hawaiian airlines could consider increasing employee productivity, using more fuel-efficient aircraft, and implementing new marketing strategies to boost sales.

APA, Harvard, Vancouver, ISO, and other styles

21

Jung, Hee-Kyoung. "A study on SNS marketing communication and brand relationship marketing´ in the airline industry." Korean Journal of Hospitality & Tourism 28, no. 3 (April 30, 2019): 173–90. http://dx.doi.org/10.24992/kjht.2019.04.28.03.173.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Shi, Min, and Wei Yu. "Pricing Strategy and Corporate Bond Value." International Journal of Operations Research and Information Systems 3, no. 3 (July 2012): 40–52. http://dx.doi.org/10.4018/joris.2012070103.

Full text

Abstract:

Pricing strategy is expected to impose profound impacts on a firm’s cash flow and default risk. However, little research has been done to examine its direct impacts on financial markets. Applying event study methodology on the airline industry data, this paper aims to fill this gap by investigating whether and how corporate bond value is affected by pricing cut events in the airline industry in various time windows. The authors’ empirical results find significant positive abnormal bond returns in the announcement month. However, the price effect becomes insignificant and vanishes in the following months. By integrating financial market and marketing behavior analysis, this paper provides managerial insights for both marketing managers and corporate bond investors.

APA, Harvard, Vancouver, ISO, and other styles

23

a, Makmuri, Bambang Purwoko, Tony Sitinjak, and Widarto Rachbini. "FACTORS CAUSING STUDENT LOYALTY TO THE LOW COST CARRIERS AIRLINE INDUSTRY IN JAKARTA." International Journal of Advanced Research 9, no. 08 (August 31, 2021): 912–20. http://dx.doi.org/10.21474/ijar01/13344.

Full text

Abstract:

The aim of this study is to analyze the effect of the implementation of service marketing strategies on student loyalty of LCC users. The student segment consumer contributes a considerable amount to the number of LCC airline users in Indonesia. This research using verifiative and descriptive methods using data analysis tools is descriptive statistics and Structural Equation Modeling (SEM) analysis supported by Lisrel and SPPSsoftware. Aumlah 240 respondents how to sample selection using judgment sampling techniques. The results of the study based on descriptive analysis are known that the marketing mix of services, consumer satisfaction, consumer loyalty, consumer confidence and consumer value of students of LCC airline users in general is considered inadequate. The results of the study showed that Service Marketing has an effect on Consumer Satisfaction Consumer value affects consumer loyalty Consumer Value affects Consumer Satisfaction Consumer value affects consumer confidence Consumer Satisfaction affects Consumer Loyalty Consumer Satisfaction affects Consumer Confidence Consumer trust affects consumer loyalty. While the hypothesis that is rejected is that the marketing of services has no effect on consumer loyalty.

APA, Harvard, Vancouver, ISO, and other styles

24

Sandada, Maxwell, and Bright Matibiri. "An Investigation into the Impact of Service Quality, Frequent Flier Programs and Safety Perception on Satisfaction and Customer Loyalty in the Airline Industry in Southern Africa." South East European Journal of Economics and Business 11, no. 1 (April 1, 2016): 41–53. http://dx.doi.org/10.1515/jeb-2016-0006.

Full text

Abstract:

Abstract This study aims to identify the factors that make passengers loyal to an airline in Southern Africa by investigating the impact of service quality and safety perception on customer satisfaction and how satisfaction and frequent flyer programs (FFP) subsequently influence customer loyalty. The key finding was that service quality positively influenced customer satisfaction, and satisfaction was an important antecedent of customer loyalty. The analysis also suggested that safety perception and FFP positively influence customer loyalty, while their relationship with satisfaction was not significant. An analysis of switching behaviour revealed that satisfied customers may still switch to other airlines. The main contribution of this study is the development of a customer loyalty model for the aviation industry in Southern Africa. Knowledge of customer loyalty drivers will assist airline marketing managers in developing strategies for improving passenger load factors and profitability.

APA, Harvard, Vancouver, ISO, and other styles

25

Saleem, Muhammad Abid, Sadaf Zahra, and Asif Yaseen. "Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry." Asia Pacific Journal of Marketing and Logistics 29, no. 5 (November 13, 2017): 1136–59. http://dx.doi.org/10.1108/apjml-10-2016-0192.

Full text

Abstract:

Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin Pakistan’s airline industr trust also play a vital role in driving repurchase intentions for all services businesses. Design/methodology/approach The study employs structural equation modeling to examine the hypothesized relationships among antecedents of repurchase intention drawing on a data set of 383 customers listed as “frequent flyer members” within Pakistan’s airline industry. Findings The results revealed that service quality and trust are directly associated with repurchase intentions as well as through the mediator of customer satisfaction. The findings hold important implications for marketers and academics. Originality/value This study makes original contribution to the body of knowledge in the services marketing sector by investigating the effects of service quality and trust through the mediation of customer satisfaction and brand image, and the moderation of WOM factors on predictors of repurchase intention.

APA, Harvard, Vancouver, ISO, and other styles

26

Fan, Terence P. C. "“Way Smarter”: Valuair in the budget airline industry." Emerald Emerging Markets Case Studies 3, no. 4 (August 2, 2013): 1–24. http://dx.doi.org/10.1108/eemcs-07-2013-0145.

Full text

Abstract:

Subject area Strategic management and marketing. Study level/applicability Executive education; postgraduate; undergraduate. Case overview By 2004, the low-cost carrier model had just recently been introduced to Southeast Asia. Airlines under this model quickly began taking market share. Singapore's first budget carrier, Valuair, finds itself in fierce competition between two rapidly emerging competitors in the second half of 2004. Valuair needs to expand in order to remain competitive. However, for this to happen the company needs additional access to capital. The CEO, Sim Kay Wee, has begun pitching to investors that his company is a smart low-risk investment. Is Sim right, given Valuair's competitive position and the market environment in which it operates? Expected learning outcomes Students will be able to apply strategic frameworks in order to develop an understanding of Valuair's market position and use this understanding to advice investment decisions. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.

APA, Harvard, Vancouver, ISO, and other styles

27

Alamoudi, Hawazen, and Majed Alharthi. "Antecedents and consequences of customer engagement: A case study of Saudi airline industry." Innovative Marketing 17, no. 3 (July 13, 2021): 30–44. http://dx.doi.org/10.21511/im.17(3).2021.03.

Full text

Abstract:

The main aim of this study is to examine the antecedents and consequences of consumer engagement in the Saudi airline industry. In total, 403 usable responses were collected using an electronic survey. The study respondents include airline travelers who are living in Saudi Arabia. The survey data were examined using structural equation modeling (SEM) to verify the theoretical model. The major study findings suggest that a positive correlation is found between online brand experience, brand love, and customer engagement. Moreover, customer engagement is positively associated with repatronage intention. In addition, the moderating results show that service quality has a moderating influence on the relationship between customer engagement and repatronage intention. As a consequence, the findings indicate the existence of service quality and its role in determining customer behavior intentions. This study also offers a great understanding of the interaction between the important factors. Thus, they may be utilized as a guideline for managing air traveling and improving airline sales in the country.

APA, Harvard, Vancouver, ISO, and other styles

28

Park, Eunil. "Corporate social responsibility as a determinant of corporate reputation in the airline industry." Journal of Retailing and Consumer Services 47 (March 2019): 215–21. http://dx.doi.org/10.1016/j.jretconser.2018.11.013.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Reuer, Jeffrey J., and Terrence Kearney. "Information Advantage and the Development of Direct Selling strategies in the Airline Industry." Journal of Marketing Channels 3, no. 4 (September 1994): 1–18. http://dx.doi.org/10.1300/j049v03n04_01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Ostrowski, Peter L., Terrence V. O'Brien, and Geoffrey L. Gordon. "Determinants of Service Quality in the Commercial Airline Industry:." Journal of Travel & Tourism Marketing 3, no. 1 (April 4, 1994): 19–48. http://dx.doi.org/10.1300/j073v03n01_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Hapsari, Raditha, Michael D. Clemes, and David Dean. "The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty." International Journal of Quality and Service Sciences 9, no. 1 (March 20, 2017): 21–40. http://dx.doi.org/10.1108/ijqss-07-2016-0048.

Full text

Abstract:

Purpose This study aims to empirically analyse the determinants of airline passenger loyalty in the high-frills Indonesian airline industry. The interrelationships among passenger loyalty, customer engagement, customer satisfaction, brand image, perceived value and service quality are identified and discussed. Design/methodology/approach The perceptions of 250 Indonesian airline passengers were used to examine the interrelationships among the constructs. The data set was analysed using confirmatory factor analysis and structural equation modelling. Findings The empirical results demonstrate that customer engagement has the most influential effect on passenger loyalty, followed by customer satisfaction. Customer satisfaction has the largest total effect on customer engagement. Service quality, perceived value and customer satisfaction also indirectly affect customer loyalty through mediation. Originality/value The integration of the customer engagement construct with the other important marketing constructs comprehensively explains the role of customer engagement on customer loyalty. The effects of the important marketing constructs on customer loyalty are not only explained in the direct relationships but also in indirect relationships through mediation.

APA, Harvard, Vancouver, ISO, and other styles

32

Han, Heesup, Kai-Sean Lee, Bee-Lia Chua, and Sanghyeop Lee. "Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry." Journal of Travel & Tourism Marketing 37, no. 3 (March 23, 2020): 380–95. http://dx.doi.org/10.1080/10548408.2020.1757563.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

D H, Malini. "An exploration on customer relationship management and its perspectives: aviation sector." Journal of Management and Science 1, no. 3 (December 30, 2012): 203–7. http://dx.doi.org/10.26524/jms.2012.23.

Full text

Abstract:

The CRM approach has received increased attention as a marketing concept during the last decades (Sin et al.2005; Osarenkhoe and Bennani 2007; Wilson et al. 2002). By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience. Organizations today have greater scope for establish, cultivate, and maintain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Indeed, this revolution in customer relationship management or CRM as it is called has been referred to as the new ―mantra‖ of marketing (Russell S. Winer 2001). The Indian aviation industry is identified as one of the fastest growing industry in the world with private airlines accounting for more than 75 per cent of the sector. It is noticed that the 9th largest position in the aviation market in the world is India. In the present study the effort has been made to examine and analyze the effects of CRM and its contribution towards airline industry and also to develop and clarify a conceptual framework integrating CRM constructs, and its implications on aviation industry.

APA, Harvard, Vancouver, ISO, and other styles

34

Jung, Hee-Kyoung, In Young Jung, and HeeSup Han. "A study on SNS marketing communication and brand management in the airline industry." Korean Journal of Hospitality & Tourism 28, no. 8 (December 31, 2019): 91–110. http://dx.doi.org/10.24992/kjht.2019.12.28.08.91.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Karamata, Ema, Biljana Chroneos-Krasavac, and Jasna Soldic-Aleksic. "Marketing implications of loyalty programs on customer relationship management within the airline industry." Marketing 48, no. 1 (2017): 30–40. http://dx.doi.org/10.5937/markt1701030k.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Akca, Selin, and Anita Rao. "Value of Aggregators." Marketing Science 39, no. 5 (September 2020): 893–922. http://dx.doi.org/10.1287/mksc.2020.1236.

Full text

Abstract:

Aggregators are facing increased scrutiny by regulatory authorities, suggesting these sites have considerable market power. On the other extreme, firms are bypassing aggregators, choosing instead to sell directly to consumers. This raises the question as to which party has more market power: the aggregator or the individual firm. Focusing on the airline industry, we investigate who benefits most in the airline-aggregator relationship. Specifically, we ask what would happen to airline and aggregator site visits and purchases in the absence of a comprehensive aggregator. We first explore consumers’ search patterns on Southwest, an airline that has never been part of any aggregator. In a descriptive exercise, we find that consumers who book on Southwest are the least likely to visit aggregator sites. Second, we use the 2011 American dispute with Orbitz as an exogenous event, which led to American fares no longer being displayed on Orbitz for five months. We use this dispute to identify who was hurt the most—the aggregator or the airline—in the months following the dispute. Our findings indicate the aggregator loses the most when it is not comprehensive.

APA, Harvard, Vancouver, ISO, and other styles

37

Hong, Jae-Won, and Seung-Bae Park. "The Identification of Marketing Performance Using Text Mining of Airline Review Data." Mobile Information Systems 2019 (January 2, 2019): 1–8. http://dx.doi.org/10.1155/2019/1790429.

Full text

Abstract:

We are aim firstly to extract major keywords using text mining method, secondly to identify prominent keyword from the keywords extracted from text mining analysis, and then to confirm differences in influences of the keywords which affect corporate performance. Results were as following. First, keywords have been found to show distinctive features. Since the keywords posted from the clients showed certain tendency, airlines accordingly need service management by identifying the service property through keyword analysis. Second, prominent keywords have been found out of the keyword extracted from text mining. Some of the keywords have significantly correlated with marketing performance, but others not. This implies that the company could uncover consumers’ needs through the prominent keywords and managing the properties related to the prominent keywords would help with improving corporate performance. Third, “recommend” should be treated distinctively with “satisfaction” in terms of service management through the keywords. Results suggest strategic implications to the practical business environment by analyzing keywords around the industry using text mining. We believe this work, which aims to establish common ground for understanding these analyses across multiple disciplinary perspectives, will encourage further research and development of service industry.

APA, Harvard, Vancouver, ISO, and other styles

38

Oyewole, Philemon, Muthulakshmi Sankaran, and Pravat Choudhury. "Information Communication Technology and the Marketing of Airline Services in Malaysia: A Survey of Market Participants in the Airline Industry." Services Marketing Quarterly 29, no. 4 (August 20, 2008): 85–103. http://dx.doi.org/10.1080/15332960802218802.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Oum, Tae H., Jong-Hun Park, Kwangsoo Kim, and Chunyan Yu. "The effect of horizontal alliances on firm productivity and profitability: evidence from the global airline industry." Journal of Business Research 57, no. 8 (August 2004): 844–53. http://dx.doi.org/10.1016/s0148-2963(02)00484-8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Mantin, Benny, and Eran Rubin. "Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry." Marketing Science 35, no. 4 (July 2016): 640–55. http://dx.doi.org/10.1287/mksc.2015.0965.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Comm, Clare. "Efficient scheduling can create marketing opportunities for service industries as illustrated by the airline industry." Services Marketing Quarterly 4, no. 1 (1988): 49–55. http://dx.doi.org/10.1080/15332969.1988.9984909.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Comm, Clare L. "Efficient Scheduling Can Create Marketing Opportunities for Service Industries as Illustrated by the Airline Industry." Journal of Professional Services Marketing 4, no. 1 (May 12, 1989): 49–56. http://dx.doi.org/10.1300/j090v04n01_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Lin, Chien-Huang, Danny T. Kao, Shih-Chieh Chuang, and Pei-Hsun Wu. "The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry." Journal of Air Transport Management 12, no. 4 (July 2006): 204–6. http://dx.doi.org/10.1016/j.jairtraman.2006.01.005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Anjos, M. F., R. C. H. Cheng, and C. S. M. Currie. "Maximizing revenue in the airline industry under one-way pricing." Journal of the Operational Research Society 55, no. 5 (May 2004): 535–41. http://dx.doi.org/10.1057/palgrave.jors.2601721.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Guillet, Basak Denizci, and Yan Elsie Xu. "Chinese Leisure Travelers' Preferences of Rate Fences in the Airline Industry." Journal of Hospitality Marketing & Management 22, no. 3 (April 2013): 333–48. http://dx.doi.org/10.1080/19368623.2011.653098.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Oyewole, Philemon. "FLYSAT: An Index of Consumer Satisfaction with Service Offering in the Airline Industry." Journal of Travel & Tourism Marketing 10, no. 4 (October 29, 2001): 1–31. http://dx.doi.org/10.1300/j073v10n04_01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Amankwah-Amoah, Joseph, Zaheer Khan, and Ellis L. C. Osabutey. "COVID-19 and business renewal: Lessons and insights from the global airline industry." International Business Review 30, no. 3 (June 2021): 101802. http://dx.doi.org/10.1016/j.ibusrev.2021.101802.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Lee, Misuk. "Will this search end up with booking? Modeling airline booking conversion of anonymous visitors." Journal of Tourism Analysis: Revista de Análisis Turístico 27, no. 2 (July 3, 2020): 237–50. http://dx.doi.org/10.1108/jta-11-2019-0038.

Full text

Abstract:

Purpose Over the past two decades, online booking has become a predominant distribution channel of tourism products. As online sales have become more important, understanding booking conversion behavior remains a critical topic in the tourism industry. The purpose of this study is to model airline search and booking activities of anonymous visitors. Design/methodology/approach This study proposes a stochastic approach to explicitly model dynamics of airline customers’ search, revisit and booking activities. A Markov chain model simultaneously captures transition probabilities and the timing of search, revisit and booking decisions. The suggested model is demonstrated on clickstream data from an airline booking website. Findings Empirical results show that low prices (captured as discount rates) lead to not only booking propensities but also overall stickiness to a website, increasing search and revisit probabilities. From the decision timing of search and revisit activities, the author observes customers’ learning effect on browsing time and heterogeneous intentions of website visits. Originality/value This study presents both theoretical and managerial implications of online search and booking behavior for airline and tourism marketing. The dynamic Markov chain model provides a systematic framework to predict online search, revisit and booking conversion and the time of the online activities.

APA, Harvard, Vancouver, ISO, and other styles

49

Roma, Paolo, Fabio Zambuto, and Gandolfo Dominici. "An empirical analysis of online price dispersion in the Italian airline industry." International Journal of Electronic Marketing and Retailing 6, no. 4 (2015): 339. http://dx.doi.org/10.1504/ijemr.2015.073481.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Dixit, Ashutosh, Gregory T. Gundlach, Naresh K. Malhotra, and Fred C. Allvine. "Aggressive and Predatory Pricing: Insights and Empirical Examination in the Airline Industry." Journal of Public Policy & Marketing 25, no. 2 (September 2006): 172–87. http://dx.doi.org/10.1509/jppm.25.2.172.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!