Relevant bibliographies by topics / Marketing in dental offices

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  2. Dissertations / Theses
  3. Books
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Academic literature on the topic 'Marketing in dental offices'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing in dental offices"

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Clarkson, Earl, and Sanjeev Bhatia. "Management and Marketing for the General Practice Dental Office." Dental Clinics of North America 52, no. 3 (July 2008): 495–505. http://dx.doi.org/10.1016/j.cden.2008.03.003.

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Gabriel, Radu, Solomon Maria, Hostiuc Marinela, Bulescu I. Alexandru, and Purcarea Lorin Victor. "The efficiency of marketing strategies in health care - using social vouchers and coupons." Global Journal of Business, Economics and Management: Current Issues 8, no. 3 (November 27, 2018): 89–94. http://dx.doi.org/10.18844/gjbem.v8i3.3649.

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Introduction: Marketing strategies in the field of health care represent the health care organizations’ attitude towards the marketing environment and also their conduct in relation to its components. In this case, the product being sold is the medical service provided to the patient.Purpose of study: The purpose was to determine the efficiency of social voichers and coupons for marketing strategies.Methods: We have conducted a retrospective study using 2 groups of patients .In group A were included 220 patients of a dental clinic who have received 330 vouchers with 25% discount with the purpose of promoting medical services, by four different marketing strategies (E- mail, websites, distribution of coupons in the dental office and office area).In group B, 124 people were included, who have acquired vouchers through the internet for a free consultation and dental scaling. 142 vouchers were sold and 124 patients turned up, with an average age of 32.1 years. The 220 patients from group A were asked to complete a four-question survey, which allowed us to evaluate the effectiveness of the applied strategies. After the dental appointment, 97 patients from the group B were informed they require further treatment.Findings and results: The patients' response to recommendations was the marker for evaluating the marketing strategies.Conclusions: There are many marketing strategies. Through this study we wanted to evaluate their effectiveness in the case of a private medical practice, aiming to obtain patients’ loyalty, to increase the number of patients and performed treatments. We consider that the significant number of enrolled patients gives the study relevancy, analysing various promoting techniques. Keywords: marketing strategies, dental clinic, coupons, vouchers, discount, patients
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Arora, Raj. "Influence of Pain-Free Dentistry and Convenience of Dental Office on the Choice of a Dental Practitioner." Health Marketing Quarterly 16, no. 3 (March 1999): 43–54. http://dx.doi.org/10.1300/j026v16n03_03.

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Roganović, Jelena. "Informed Consent in Dentistry – When, Why and How." Studia Universitatis Babeş-Bolyai Bioethica 66, Special Issue (September 9, 2021): 147. http://dx.doi.org/10.24193/subbbioethica.2021.spiss.97.

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"For dentists, as well as for other health care practitioners, it is mandatory to obtain informed consent from their patients, implying that a dialog has taken place and that patients understand the risks, benefits and alternatives to rendered treatments. Having in mind that majority of dental procedures are surgical in nature, leading to irreversible change to orofacial tissues and with the risk of unwanted side effects, well-documented informed consent process needs to be a basic norm in the dental practice. Clinical experience suggests that verbal discussion along with providing informed consent forms may not be enough and that patients response and understanding may improve by adding adjunctive materials like brochures or videos related to planned procedures. Many companies for implants and dental materials supply dental offices with the brochures and pamphlets, mostly for marketing purposes. Therefore, the use of these materials must be used with caution while objectively discussing other reasonable options. With the increasingly growing phenomenon of dental tourism, an important dentist-patient relationship ethical issues arise. Namely, issues regarding patient autonomy over practitioner choice, patient safety, and optimal care are under constant reconsideration while informed consent has to specify circumstances underlying treatment plan and posttreatment care. Currently, there is a paucity of information regarding informed consent in dentistry, and vital ethical issues associated with recent developments in dental practice need to be addressed in the near future. "
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Azizah, Vina Al, and Andhatu Achsa. "Analisis bauran komunikasi pemasaran di KSPPS Karisma Kantor Cabang Grabag dalam meningkatkan jumlah anggota." SOROT 16, no. 1 (April 30, 2021): 1. http://dx.doi.org/10.31258/sorot.16.1.1-12.

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Penelitian ini memiliki tujuan untuk mengetahui lebih dalam dan mendeskripsikan kondisi bauran komunikasi pemasaran yang diterapkan oleh KSPPS Karisma kantor cabang Grabag dalam menarik minat anggota sehingga jumlahnya meningkat. Kegagalan sebuah koperasi dalam memperoleh anggota salah satu faktornya adalah kurangnya media komunikasi pemasaran, sedangkan anggota adalah sumber keberlangsungan hidup bagi koperasi, maka dibutuhkan komunikasi pemasaran yang baik untuk menginformasikan adanya suatu produk sekaligus membujuk agar masyarakat melakukan pembelian. Metode deskriptif kualitatif menjadi metode yang digunakan dalam penelitian ini. Metode analisis data yang digunakan yaitu pengumpulan data, penyajian data yang ditemukan, dan kesimpulan. Data diperoleh dari observasi dan wawancara dengan purposive sampling sebagai teknik pengambilan sampelnya, dokumentasi, internet, dan studi kepustakaan yang dilaksanakan pada February 2020 sampai Mei 2020. Bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag untuk meraih anggota adalah periklanan,penjualan personal, pemasaran dari mulut ke mulut, pemasaran langsung dan interaktif, dan hubungan masyarakat dan publisitas. Dalam penelitian ini, bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag berpengaruh terhadap peningkatan jumlah anggota.This study aims to know deeply and describe the conditions of marketing communication mix applied by KSPPS Karisma Grabag offices in attracting members’ interest so that the numbers increase. The failure of a cooperative in getting members one of the factors is the lack of the marketing communication media, while members are source of survival for cooperatives, so good marketing communication is needed to inform the existence of a product and persuading the public to make a purchase. The qualitative descriptive method is used in this research. Data analysis methods used are data collection, presentation of data, and conclusions. Data obtained from observations and interviews with purposive sampling as a sampling technique, documentation, internet, and literatur study conducted on February to May 2020. The marketing communication mix used by KSPPS Karisma Grabag office to reach members is advertising, personal selling, word of mouth marketing, direct and interactive marketing, and public relations and publicity. In this study, the marketing communication mix used by KSPPS Karisma Grabag office affect on increasing number of members.
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Levin, Roger P. "Developing Lifetime Relationships with Patients: Strategies to Improve Patient Care and Build Your Practice." Journal of Contemporary Dental Practice 9, no. 1 (January 2008): 105–12. http://dx.doi.org/10.5005/jcdp-9-1-105.

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Abstract Aim The purpose of this article is to describe three strategies to build a thriving, patient-centered practice and promote oral health throughout a patient's lifetime. Background Compared to previous decades, more dental patients are “shopping around” for dental care and changing dental practices. This trend is due to factors such as acceptance of dental insurance, more comprehensive service offerings by other dentists, and effective marketing campaigns by other dental offices. Findings Delivering customer service exceeding patient expectations (“WOW” service), advocating patient education, and developing customized home care regimens will help lead to long-term patient retention and promote optimal patient care. Discussion A dental team making relationship-building a priority conveys respect for their patients’ time and well-being. Once trust has been established patients are more likely to be receptive to oral health education and become more compliant with home care regimens. Since a patient's oral health status will likely change over time, it's important to make education and customized treatment planning an integral part of each visit. Conclusions By demonstrating a strong commitment to customer service, education, and home care, patients recognize the care providers in a dental practice are interested in their well-being rather than simply treating problems. Clinical Significance If patients recognize a dental practice is focused on prevention and at-home oral health care, they are more likely to partner with that practice for a lifetime of excellent oral health care. Keywords Patient-centered practice, comprehensive service, patient education Citation Levin RP. Developing Lifetime Relationships with Patients: Strategies to Improve Patient Care and Build Your Practice. J Contemp Dent Pract 2008 January; (9)1:105-112.
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Susanti, Evi. "KUALITAS LAYANAN INTERNAL YANG MEMENGARUHI KEPUASAN NASABAH DENGAN MENGGUNAKAN KUALITAS LAYANAN EKSTERNAL SEBAGAI VARIABEL MEDIASI." Jurnal Manajemen dan Pemasaran Jasa 11, no. 1 (March 28, 2018): 95. http://dx.doi.org/10.25105/jmpj.v11i1.2099.

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<p><em>This </em><em>study</em><em> develops the role of service quality both internal </em><em>and external </em><em>service quality to improve customer satisfaction at shariah banking service office in DKI Jakarta province. This study discusses the study on two areas of science namely Human Resource Management and marketing management science. The target in this study was 121 shariah banking service offices. </em><em>Sample is s</em><em>elected using purposive sampling. The liniear Structural Equation Modelling (SEM) was adopt</em><em>ed </em><em>to verfy </em><em>the </em><em>model. </em><em>The results are </em><em> </em><em>(1) internal service quality has a positive significant and direct influence on external service quality (2) external service quality has a positive significant and direct influence on customer satisfaction (3) internal service quality has significantly positive influence on external service quality, which in turn affects the customer satisfaction in a significant and positive manner. In summary, the external service quality has a partially mediating effect. </em><em></em></p>
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Mahessya, Raja Ayu, and Hezy Kurnia. "PEMBANGUNAN APLIKASI PEMASARAN PERUMAHAN DEVELOPER KOTA PADANG DENGAN KONSEP COSTUMER RELATIONSHIP MANAGEMEN (CRM)." Jurnal Sains dan Informatika 4, no. 2 (November 28, 2018): 97. http://dx.doi.org/10.22216/jsi.v4i2.3599.

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<p><strong>Abstract</strong></p><p><em>The House is one of the primary requirements for the community. But sometimes to get information on home ideals must take that much because of the need to visit the offices of developer the related needs and income. Problems of information and time is less effective make the researcher wants to help people who want to get information about housing so there is no need to leave the Office only requires internet access so that everyone who wants to buy a home can get the information detail, because on the web developer developer gathering designed in the field in one of the web so that people who want to have a home can look, choose, which corresponds to a location location, price, specs and a home equipped with galleries. This is because the activities of the Customer Relationship Management (CRM) is still traditional. The absence of an organized marketing well, many industrial developers who do marketing and consumer saving data offline. In this research will be an application of Customer Relationship Management to marketing. Consumer relationship should be done with a web media with a variety of on-site CRM. So consumers will be comfortable in the update information.</em></p><p><strong>Abstrak</strong></p><p>Rumah merupakan salah satu yang sudah menjadi kebutuhan primer untuk masyarakat. Tetapi terkadang untuk mendapatkan informasi tentang rumah idaman harus memakan waktu yang banyak karena harus mengunjungi kantor-kantor developer yang terkait yang sesuai dengan kebutuhan dan pendapatan. Permasalahan informasi yang kurang dan waktu yang kurang efektif membuat peneliti ingin membantu masyarakat yang ingin mendapatkan informasi tentang perumahan sehingga tidak perlu meninggalkan kantor hanya membutuhkan akses internet sehingga setiap orang yang ingin membeli rumah bisa mendapatkan informasi yang detail, karena pada web yang dirancang mengumpulkan developer developer dikota padang dalam satu web sehingga masyarakat yang ingin mempunyai rumah bisa melihat, memilih, yang sesuai dengan lokasi yang strategis, harga, spesifikasi rumah dan dilengkapi dengan galeri. Hal ini disebabkan karena kegiatan Customer Relationship Management (CRM) yang masih traditional. Tidak adanya pemasaran yang terorganisasi secara baik, Banyak Pelaku industri developer yang melakukan pemasaran dan menyimpan data konsumen secara konvensional. Dalam Penelitian ini akan dibangun suatu aplikasi Customer Relationship Manajemen untuk pemasaran. Hubungan dengan konsumen akan dilakukan dengan suatu media web dengan berbagai fasilitas CRM. Sehingga konsumen akan nyaman dalam update informasi.</p>
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Sianipar, Baringin, Preddy Marpaung, and Dedi Candro Parulian Sinaga. "PELATIHAN DESAIN GRAFIS UNTUK MENINGKATKAN PEMASARAN PADA CV. LAUTAN MAS." SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan 4, no. 3 (August 5, 2021): 755. http://dx.doi.org/10.31764/jpmb.v4i3.5189.

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ABSTRAKDiera Digital seperti sekarang ini memiliki skill sebagai seorang Graphic Design sangat dibutuhkan. banyak teknik dalam menggunakan iklan di bidang keilmuan Design Grafis. Jadi dalam Pelatihan Design Grafis ini sangat mendukung dalam menunjang berbagai kebutuhan untuk keperluan bisnis perusahaan. dalam membuat sebuah hasil karya dan design yang bagus merupakan hal yang tidak mudah untuk kita lakukan apalagi jika dalam perusahaan karyawannya tidak memiliki background pendidikan yang sesuai dengan bidang keilmuan ini. Oleh sebab itu diharapkan mitra CV. Lautan Mas setelah pelatihan ini dapat mebuat hasil desain produknya lebih baik lagi, untuk dapat meningkatkan Pemasaran ke HOREKA (Hotel, Restoran, Kantor). Kata Kunci : pelatihan desain grafis; desain grafis; HOREKA; pemasaran. ABSTRACTIn this digital era, having skills as a Graphic Designer is very much needed. There are many techniques in using advertising in the field of Graphic Design science. So this Graphic Design Training is very supportive in supporting various needs for the company's business needs. in making a good work and design is not an easy thing for us to do, especially if the employees in the company do not have an educational background that is in accordance with this scientific field. Therefore, it is hoped that CV. Lautan Mas after this training can make better product design results, to be able to increase Marketing to HOREKA (Hotels, Restaurants, Offices). Keywords: graphic design training; graphic design; HOREKA; marketing.
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Ahearn, David J., Martha J. Sanders, and Claudia Turcotte. "Ergonomic design for dental offices." Work 35, no. 4 (2010): 495–503. http://dx.doi.org/10.3233/wor-2010-0986.

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Dissertations / Theses on the topic "Marketing in dental offices"

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Picco, Constantino Americo Palacios. "Marketing de serviços na odontologia : uma diagnóstico das aplicações e das necessidades dos cirurgiões dentistas do Vale do Paraíba /." São José dos Campos, 2019. http://hdl.handle.net/11449/190818.

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Orientador: Ricardo Gabbay de Souza
Coorientador: Eduardo de Paula Silva Chaves
Banca: Rodrigo Máximo
Banca: Vladir Wagner Ribas
Resumo: A odontologia está inserida no setor de serviços onde a competitividade pela preferência dos clientes é agressiva. Nesse ambiente, os cirurgiões dentistas vivem o desafio de serem excelentes especialistas e empresários. Sendo assim, diariamente precisam tomar decisões de marketing inerentes ao seu negócio na odontologia. Este trabalho apresenta os resultados da pesquisa, que investigou as aplicações de marketing em clínicas e consultórios odontológicos do Vale do Paraíba. Foram investigadas as percepções, os conhecimentos e as práticas de marketing utilizadas pelos cirurgiões dentistas em suas atividades profissionais. A metodologia combinou revisão de literatura, pesquisa qualitativa e quantitativa onde, os participantes passaram por entrevistas em profundidade, grupo de foco, e um questionário-survey. Os resultados mostram que os cirurgiões dentistas definem marketing como propaganda, divulgação, publicidade e vendas, e 87,5% dos participantes, consideram que o marketing é essencial para o sucesso do seu negócio, porém, apenas 11,1% se consideram capacitados para administrar tais processos. Não conhecer as etapas de planejamento de marketing afeta o desempenho de diversas variáveis ligadas a esse tema, como a comunicação, a formação de preços etc. Entre esses profissionais, 88,7% buscam, por conta própria, a capacitação dessa área para planejar ações para aumentar a sua carteira de clientes. Este estudo permitirá ao cirurgião dentista, a compreensão da importância de conhec... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: Dentistry is part of the service sector where competitiveness customer preference is aggressive. In this environment, dental surgeons face the challenge of being excellent experts and entrepreneurs. Therefore, they need to make marketing decisions inherent to their dental business on a daily basis. This paper presents the results of my research, which investigated the marketing applications in Paraíba Valley dental clinics. The perception, knowledge and marketing practices used by dentists in their professional activities were surveyed. The methodology combined literature review, qualitative and quantitative research where 88 respondents participated in in-depth interviews, focus group, and a survey questionnaire. The results show that dental surgeons define marketing as advertising, publicity, advertising and sales, where 87.5% of participants consider marketing essential to the success of their business, but only 11.1% consider themselves able to manage marketing processes. The survey showed that 89.9% of participants never had contact with any marketing discipline during their graduation, and that use 10 ways to meet the need for this knowledge. Dental surgeons have not learned about marketing during their training but are required to make important decisions in this area. Not knowing the marketing planning process affects the performance of several variables related to this theme, such as communication, pricing, etc. These professionals seek knowledge of this field to pla... (Complete abstract click electronic access below)
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Borges, Heloisa Ribeiro. "Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/.

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Foi realizado um estudo entre 10 dentistas da cidade de Itu, interior do estado de São Paulo, para avaliar o impacto do conhecimento e aplicação das ferramentas de marketing nos consultórios odontológicos. Para isso foi feito um levantamento inicial e selecionado profissionais que não haviam tido nenhum contato especifico com cursos ou consultorias de marketing anteriormente. O protocolo final sugerido com 11Ps foi uma fusão adaptada baseada nas tradicionais ferramentas de marketing divulgadas por Kotler o mix de marketing; os 4P`s de serviço e complementares desenvolvidos e creditados a Lovelock; as estratégias de marketing baseadas nas armas da Madia Matrix e finalmente num plano de carreira com orientação financeira e qualidade de vida. Em apenas quatro meses todos os pesquisados tiveram expressivas melhorias de posicionamento e estratégia, aumento na receita bruta mensal, mudança de atitudes através das ferramentas sugeridas e finalmente grande percepção da importância do marketing aplicado em suas vidas profissionais. Os resultados demonstraram que o marketing pode ser um recurso eficiente, pode ser melhor utilizado pelos dentistas e deve ser visto como um aliado imprescindível na condução da sua vida profissional.
The research was conducted among 10 dentists in the city of Itu, in state of São Paulo, to evaluate the impact of knowledge and application of marketing tools in the dental office. To this research was done an initial survey and selected only professionals who had not any contact with specific courses or marketing consultancies previously. The final protocol with 11 Ps was suggested based on the traditional Marketing Mix released by Kotler, the 4 Ps Lovelock supplementary and complementary actions based on weapons of Madia Marketing Matrix and a career plan with financial quidance and quality of life. In less than four months all subjects had significant improvements in positioning and strategy, increase in gross monthly income, changing attitudes through the suggested tools and finally great sense of the importance of marketing applied in their professional lives. The results demonstrated that marketing can be a efficient tool that can be better used and should be a great allied in their career.
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Poláčková, Denisa. "Dílčí strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76977.

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For my diploma thesis I chose a private dental office, where I partially work as a financial manager and an accountant. The office is situated in the centre of Prague and is operating since 1993 - thus it is an established and well-performing organisation. The objective of my thesis is to show specifications of strategic management and marketing in the field of dentistry. Afterwards on the bases of my own analysis I will propose a marketing strategy for the private dental office of MUDr. Iva Poláčková.
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Lodhia, Raj Travis. "Effectiveness of Hydrogen Peroxide Cleaner Disinfectant Wipes in Dental Offices." Thesis, The University of Arizona, 2013. http://hdl.handle.net/10150/297690.

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Objective: The goal of this study was to assess the efficacy of hydrogen peroxide cleaner disinfectant wipes in reducing the presence of bacteria, specifically Escherichia coli and Methicillin-resistant Staphylococcus aureus (MRSA), opportunistic pathogens, on surfaces in dental offices. Methods: Twelve locations in three different dental offices were tested before, and after the use of the hydrogen peroxide wipes. The colony forming units cm2 were calculated to determine the capacity of the bacterial wipes to reduce bacteria on high touch fomites. Bacterial samples underwent biochemical analyses to determine the presence of heterotrophic bacteria, coliform bacteria, E. coli, and MRSA. Results: Coliform/E. coli were especially prevalent on the dentist’s chair and bathroom doorknob (5.50E+03 CFU/100cm²/1.47E+03 MPN/100cm²). MRSA was detected on the receptionist counter and computer mouse. The amount of heterotrophic bacteria, coliform bacteria, as well as E. coli decreased after the use of the hydrogen peroxide disinfecting wipes. Conclusions: Coliform bacteria, E. coli and MRSA were detected on high touch areas within dental offices. The use of hydrogen peroxide disinfecting wipes can significantly decrease the occurrence of potentially pathogenic bacteria on fomites.
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Derfus, Stephanie J. "An analysis of preferred appointment confirmation methods as it correlates to patient age groups and its effect on dental recall appointment failures." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009derfuss.pdf.

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Murry, Joe Mitchell. "Neuropsychological Dysfunction Associated with Dental Office Environment." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500368/.

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Five chemicals indigenous to the dental office environment that may cause toxic effects are formaldehyde, phenol, acrylic, mercury, and nitrous oxide. These chemicals create abnormal stress on physiological and psychological systems of the body resulting in symptomatology and pathology when the body defenses can no longer maintain homeostasis by adaptation. This study demonstrated serious behavioral consequences of chemical and heavy metal exposure. This study provided evidence that a significant percentage of dental office personnel who are exposed to the dental office chemicals show psycho neurological dysfunction. It was concluded that these individuals suffer adverse reactions to the chemicals in their work environment. The problem areas included perceptual motor difficulty in cognitive functioning, concern with bodily functions, despondency, and interpersonal problems.
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Tiraboschi, Lisa A. "A survey of characteristics and attitudes of offices currently and previously participating in the APEX program." Thesis, Boston University, 1992. https://hdl.handle.net/2144/37821.

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Thesis (M.Sc.)--Boston University, Henry M. Goldman School of Graduate Dentistry, 1992 (Dental Public Health).
Includes bibliographical references: (leaves 37-39).
Changes in the external environment and the dental needs of the public have placed greater demands on dental schools to graduate dentists better prepared to enter dental practice. New disease patterns, an aging population, and technological advancements, as well as, rising tuition and a decline in the applicant pool, are factors which are forcing dental educators to re-evaluate the curriculum and create new methods in which dentistry can be taught. One such method, experiential learning, has been a major component in professional education for many years. Law schools and medical schools have utilized the court system and hospitals respectively to train students to function in a professional environment. Only on a limited basis have dental schools embraced off-campus facilities to assist them in their training. In 1989, Boston University’s Goldman School of Graduate Dentistry responded to this need for change by restructuring its pre-doctoral curriculum. The restructured curriculum introduced new approaches to science, technology, and healthcare management. One very important addition to the pre-doctoral curriculum is the Applied Professional Experience Program (APEX.) The APEX Program, the first of its kind in dental education, allows students to alternate between the classroom and clinical studies, and dental clerkships in Boston area dental practices. The APEX Program enables dental students to function as dental interns while receiving paid professional work experience. It is hoped that the APEX experience will produce a more well-rounded graduate, who has had the opportunity to function in a professional dental environment throughout his or her education. Experiential learning, the educational concept for APEX, develops a strong link between dental education and the actual delivery of health care services. APEX benefits all who are involved with the program: the student, the school, the dentist, and the dental community. Since its beginning the program has been continuously monitored through an on-going evaluation process to ensure that the program’s goals and objectives are being met. On average, 50 dental offices have been required to meet the needs of the program. As dental offices have withdrawn from the program, new offices have been recruited to replace them. To date, a total of 14 dental offices have withdrawn from the program. As part of the on-going program evaluation process, this project will describe and compare the similarities and differences of the dental offices which are currently participating in the APEX Program with those dental offices which have withdrawn from the program. It will also be comparing the similarities and differences of the attitudes of the dentists regarding APEX, student involvement, and perceived benefits for the dentist, the dentist’s staff, and the APEX intern.
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Silberberger, Jamie. "Reducing dental mercury discharge in Missoula, Montana collaborative opportunities /." CONNECT TO THIS TITLE ONLINE, 2007. http://etd.lib.umt.edu/theses/available/etd-05182007-144430/.

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"Professional paper presented in partial fulfillment of the requirements for the degree of Master of Science, Environmental Studies, the University of Montana, Missoula, MT, spring 2007."
Title from PDF title page (viewed on Aug. 12, 2007). Includes bibliographic references (p. 67-69).
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Gao, Qian Lisa. "Marketing practices of orthodontists to other dental professionals." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408.

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Arklöf, Rebecca, and Viktoria Åström. "The European Director : - How International Offices work to market their Exchange Programs." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1459.

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As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. This lead us to our problem:

In what way do International Offices work to market their exchange programs?

The purpose of the study was to get an understanding of how International Offices in Europe work to market their exchange programs. We wanted to see and compare how the International Offices work to make students go and come on exchange programs. All this to improve the knowledge of the International Offices in Europe to become more effective and achieve greater success.

We started our theory chapter by writing about service marketing: describing a service and how to work with it. We continued with theories about the marketing of education. Australia turned out to be the country where we found the basis for our study. They are researching the most within the marketing of education. Using the theories as a basis we constructed a model called ‘the European Director’ of how International Offices in Europe work to market their exchange programs.

The study was done using a qualitative method. Three telephone-, and one face-to-face interview were conducted with persons working in International Offices. Our view of knowledge was hermeneutical and we had a deductive approach even though somewhat influenced by the ‘golden middle way’. Our perspective was that of the International Offices.

The results of our study were a compilation of our model that we constructed. Placing any IO in the head of ‘the European Director’ can tell how an International Office is working on a national- and international level towards students, other IOs and other universities. On an international level towards students the Internet and student ‘recruiters’ are tools that are used. Towards other IO’s and universities the Internet, brochures, personal selling and relationships are important. On a national level the Internet towards students is also an important tool, as is also personal selling and direct marketing. Towards other IO’s and universities the Internet and cooperations in different forms are used. The internationalization and the staff is very important in all offices. The internationalization is constantly on their minds and some offices even feel great pressure from it. The internationalization is evident in all offices since they all, except one, use individual marketing campaigns towards different countries.

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Books on the topic "Marketing in dental offices"

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101 secrets of a high-performance dental practice: From the success files of Bob Levoy. Tulsa, Okla: PennWell Books, 1997.

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White, Jerry. Medical/dental office practice management. Don Mills, Ont: CCH Canadian, 1986.

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Chambers, David W. Dental communication. Norwalk, Conn: Appleton-Century-Crofts, 1986.

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Gaylor, Linda J. The administrative dental assistant. 2nd ed. St. Louis, Mo: Saunders, 2007.

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Irlbacher, Geraldine. Dental office administration. Philadelphia: Wolters Kluwer/Lippincott Williams & Wilkins Health, 2009.

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The administrative dental assistant. 3rd ed. St. Louis, Mo: Elsevier, 2012.

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S, Girtel Guy, ed. Dental office administration. Philadelphia: Wolters Kluwer/Lippincott Williams & Wilkins Health, 2009.

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Cuny, Eve. Hazard communication and hazardous waste regulation for dental offices. Chicago, IL: American Dental Assistants Association, 1998.

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Rattan, Raj. Making sense of dental practice management: The business side of general dental practice. Oxford: Radcliffe Medical Press, 1996.

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Managing oral healthcare delivery: A resource for dental professionals. Albany, NY: Delmar Publishers, 1995.

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Book chapters on the topic "Marketing in dental offices"

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Niemiec, Brook A. "Marketing Dental Radiography." In Practical Veterinary Dental Radiography, 1–3. Boca Raton : CRC Press, [2017]: CRC Press, 2017. http://dx.doi.org/10.1201/b20288-1.

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Willett, Norman P. "Special Problems Related to Dental Offices and Dental School Clinical Facilities." In Infection Control, 115–30. Boston, MA: Springer US, 1990. http://dx.doi.org/10.1007/978-1-4684-5724-7_8.

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Dahlhoff, H. Dieter, and Tim Verriet. "Drivers of Buying Contemporary Art – Investoren und Family Offices als Marktakteure." In Markt und Marketing der Contemporary Art, 173–247. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32198-7_5.

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Rao, C. P., and L. Joseph Rosenberg. "A Framework For Consumer Behavior Analysis in Dental Care Marketing." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 342–46. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_72.

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Wang, Zhengyuan, Swinder Janda, and C. P. Rao. "An Evaluation of Market Segments for Dental Care: A Determinant Attribute Approach." In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference, 219. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_54.

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Rao, C. P., and L. Joseph Rosenberg. "Service Provider and Receiver Perceptual Gap Analysis For Effective Dental Specialist Services Marketing." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 583–87. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_119.

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Wöber, Karl W. "Marketing information and decision support on the Internet — New opportunities for national, regional and city tourist offices." In Information and Communication Technologies in Tourism 1997, 199–207. Vienna: Springer Vienna, 1997. http://dx.doi.org/10.1007/978-3-7091-6848-6_21.

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Wright, Lauren K. "Dr. Beckett's Dental Office." In Services Marketing, 616–19. WORLD SCIENTIFIC (US), 2016. http://dx.doi.org/10.1142/9781944659028_0017.

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Gadish, David. "Creating and Marketing a Dental Supply Online Store." In Encyclopedia of Healthcare Information Systems, 303–17. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-889-5.ch041.

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The dental supply company is family owned and operated. It was founded in the 1940s and currently serves approximately 1,000 dental offices and offers over 16,000 different products from over 200 manufacturers. Management did not consider the importance of information technology solutions that other firms have implemented to increase efficiency and cut costs. A decision to modernize came in 2003 as revenues started falling and existing clients started ordering dental supplies from competitors. This analysis covers the first 2 years of marketing from November 2004 to November 2006. The process was preceded with a 2-month campaign planning phase.
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"Marketing." In Dental Reception and Supervisory Management, 23–30. Chichester, UK: John Wiley & Sons, Ltd, 2019. http://dx.doi.org/10.1002/9781119512967.ch3.

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Conference papers on the topic "Marketing in dental offices"

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Gavrilovici, Andrei-Mihai, Anca Jivanescu, Simona Hategan, and Meda Lavinia Negrutiu. "Day by day usage of lasers in dental offices." In Seventh International Conference on Lasers in Medicine, edited by Carmen Todea, Adrian Podoleanu, and Virgil-Florin Duma. SPIE, 2018. http://dx.doi.org/10.1117/12.2280130.

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Beldiman, Maria-Antonela, Ioana Martu, Diana Diaconu, and Elena Luca. "Assessing the level of dental anxiety among patients in dental offices in Iasi, using Corah's dental anxiety scale." In 2015 E-Health and Bioengineering Conference (EHB). IEEE, 2015. http://dx.doi.org/10.1109/ehb.2015.7391392.

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Filion, A., G. Lapointe, and M. Paquette. "298. Do Chemicals Used in Dental Offices Constitute a Risk for the Pregnant Worker." In AIHce 2001. AIHA, 2001. http://dx.doi.org/10.3320/1.2765828.

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Chongthanavanit, Papon, and Jantima Kheokao. "Uses of Thai Dental Clinics/centers Websites for Marketing Communication in Dental Tourism: Content Analysis." In International Conference on Social Sciences in the 21st Century. Global, 2019. http://dx.doi.org/10.33422/ics21.2019.07.376.

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Shih, Bih-Yaw, Wan-I. Lee, Yi-Shun Chung, Ai-Wei Chen, and Yichaio Sui. "Recognition of profitable customers for dental services marketing--a case of dental clinics in Taiwan." In 9th Joint Conference on Information Sciences. Paris, France: Atlantis Press, 2006. http://dx.doi.org/10.2991/jcis.2006.151.

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Milev, Minko, Emilia Georgieva, Galina Petrova, Todorka Kostadinova, and Denislava Angelova. "Application of integrated marketing communications in the dental laboratory practice - overview." In The 4th Electronic International Interdisciplinary Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/eiic.2015.4.1.456.

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LaVoice, Kelly, Daniel Hickey, and Mark Williams. "Pain Points and Solutions: Bringing Data for Startups to Campus." In Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317163.

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Entrepreneurship is growing as a cross- and inter-disciplinary area of focus for higher education. From patent and tech transfer offices to business, science, and engineering programs, the demand for entrepreneurship resources and support delivered via libraries is booming. Building library collections to help patrons design, launch, and run successful businesses is challenging: Market research and private equity/venture capital resources arrive at premium prices. Increasingly, these resources must interoperate with software used to clean, analyze, and visualize data. This data is often difficult to find and deploy. Restrictive, corporate-style licenses reflect that new vendors are not yet acclimated to the academic market’s access requirements and licensing constraints. This paper will share a framework for how to understand entrepreneurship in higher education and explain the types of information commonly requested by users. Such information often exists in disciplinary silos, emphasizing the importance of collaborative collection development across subject lines. The authors will explore the unique challenges to building collections that serve patrons developing new ventures. This includes collaborating with external stakeholders to fund resources that have not been traditionally purchased by libraries. Strategies for licensing data and other e-resources in this space will be discussed, including the central complications arising from universities as incubators for for-profit startups. The authors will suggest best practices for building relationships with stakeholders, developing relevant collections and services, and marketing these resources to support communities.
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Reports on the topic "Marketing in dental offices"

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Young, Shelton R., Terrance Wing, James McDermott, Paul Hollister, Herman Tolbert, Brett Mansfield, Mike Talevi, and Susann L. Cobb. Logistics: Navy Controls Over Material Sent to Defense Reutilization and Marketing Offices. Fort Belvoir, VA: Defense Technical Information Center, June 2004. http://dx.doi.org/10.21236/ada432857.

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Health hazard evaluation report: HETA-84-126-1555, Dental Offices, Cincinnati, Ohio. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, January 1985. http://dx.doi.org/10.26616/nioshheta841261555.

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