Dissertations / Theses: 'Marketing in dental offices'

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Picco, Constantino Americo Palacios. "Marketing de serviços na odontologia : uma diagnóstico das aplicações e das necessidades dos cirurgiões dentistas do Vale do Paraíba /." São José dos Campos, 2019. http://hdl.handle.net/11449/190818.

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Orientador: Ricardo Gabbay de Souza
Coorientador: Eduardo de Paula Silva Chaves
Banca: Rodrigo Máximo
Banca: Vladir Wagner Ribas
Resumo: A odontologia está inserida no setor de serviços onde a competitividade pela preferência dos clientes é agressiva. Nesse ambiente, os cirurgiões dentistas vivem o desafio de serem excelentes especialistas e empresários. Sendo assim, diariamente precisam tomar decisões de marketing inerentes ao seu negócio na odontologia. Este trabalho apresenta os resultados da pesquisa, que investigou as aplicações de marketing em clínicas e consultórios odontológicos do Vale do Paraíba. Foram investigadas as percepções, os conhecimentos e as práticas de marketing utilizadas pelos cirurgiões dentistas em suas atividades profissionais. A metodologia combinou revisão de literatura, pesquisa qualitativa e quantitativa onde, os participantes passaram por entrevistas em profundidade, grupo de foco, e um questionário-survey. Os resultados mostram que os cirurgiões dentistas definem marketing como propaganda, divulgação, publicidade e vendas, e 87,5% dos participantes, consideram que o marketing é essencial para o sucesso do seu negócio, porém, apenas 11,1% se consideram capacitados para administrar tais processos. Não conhecer as etapas de planejamento de marketing afeta o desempenho de diversas variáveis ligadas a esse tema, como a comunicação, a formação de preços etc. Entre esses profissionais, 88,7% buscam, por conta própria, a capacitação dessa área para planejar ações para aumentar a sua carteira de clientes. Este estudo permitirá ao cirurgião dentista, a compreensão da importância de conhec... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: Dentistry is part of the service sector where competitiveness customer preference is aggressive. In this environment, dental surgeons face the challenge of being excellent experts and entrepreneurs. Therefore, they need to make marketing decisions inherent to their dental business on a daily basis. This paper presents the results of my research, which investigated the marketing applications in Paraíba Valley dental clinics. The perception, knowledge and marketing practices used by dentists in their professional activities were surveyed. The methodology combined literature review, qualitative and quantitative research where 88 respondents participated in in-depth interviews, focus group, and a survey questionnaire. The results show that dental surgeons define marketing as advertising, publicity, advertising and sales, where 87.5% of participants consider marketing essential to the success of their business, but only 11.1% consider themselves able to manage marketing processes. The survey showed that 89.9% of participants never had contact with any marketing discipline during their graduation, and that use 10 ways to meet the need for this knowledge. Dental surgeons have not learned about marketing during their training but are required to make important decisions in this area. Not knowing the marketing planning process affects the performance of several variables related to this theme, such as communication, pricing, etc. These professionals seek knowledge of this field to pla... (Complete abstract click electronic access below)
Mestre

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Borges, Heloisa Ribeiro. "Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/.

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Foi realizado um estudo entre 10 dentistas da cidade de Itu, interior do estado de São Paulo, para avaliar o impacto do conhecimento e aplicação das ferramentas de marketing nos consultórios odontológicos. Para isso foi feito um levantamento inicial e selecionado profissionais que não haviam tido nenhum contato especifico com cursos ou consultorias de marketing anteriormente. O protocolo final sugerido com 11Ps foi uma fusão adaptada baseada nas tradicionais ferramentas de marketing divulgadas por Kotler o mix de marketing; os 4P`s de serviço e complementares desenvolvidos e creditados a Lovelock; as estratégias de marketing baseadas nas armas da Madia Matrix e finalmente num plano de carreira com orientação financeira e qualidade de vida. Em apenas quatro meses todos os pesquisados tiveram expressivas melhorias de posicionamento e estratégia, aumento na receita bruta mensal, mudança de atitudes através das ferramentas sugeridas e finalmente grande percepção da importância do marketing aplicado em suas vidas profissionais. Os resultados demonstraram que o marketing pode ser um recurso eficiente, pode ser melhor utilizado pelos dentistas e deve ser visto como um aliado imprescindível na condução da sua vida profissional.
The research was conducted among 10 dentists in the city of Itu, in state of São Paulo, to evaluate the impact of knowledge and application of marketing tools in the dental office. To this research was done an initial survey and selected only professionals who had not any contact with specific courses or marketing consultancies previously. The final protocol with 11 Ps was suggested based on the traditional Marketing Mix released by Kotler, the 4 Ps Lovelock supplementary and complementary actions based on weapons of Madia Marketing Matrix and a career plan with financial quidance and quality of life. In less than four months all subjects had significant improvements in positioning and strategy, increase in gross monthly income, changing attitudes through the suggested tools and finally great sense of the importance of marketing applied in their professional lives. The results demonstrated that marketing can be a efficient tool that can be better used and should be a great allied in their career.

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Poláčková, Denisa. "Dílčí strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76977.

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For my diploma thesis I chose a private dental office, where I partially work as a financial manager and an accountant. The office is situated in the centre of Prague and is operating since 1993 - thus it is an established and well-performing organisation. The objective of my thesis is to show specifications of strategic management and marketing in the field of dentistry. Afterwards on the bases of my own analysis I will propose a marketing strategy for the private dental office of MUDr. Iva Poláčková.

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Lodhia, Raj Travis. "Effectiveness of Hydrogen Peroxide Cleaner Disinfectant Wipes in Dental Offices." Thesis, The University of Arizona, 2013. http://hdl.handle.net/10150/297690.

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Objective: The goal of this study was to assess the efficacy of hydrogen peroxide cleaner disinfectant wipes in reducing the presence of bacteria, specifically Escherichia coli and Methicillin-resistant Staphylococcus aureus (MRSA), opportunistic pathogens, on surfaces in dental offices. Methods: Twelve locations in three different dental offices were tested before, and after the use of the hydrogen peroxide wipes. The colony forming units cm2 were calculated to determine the capacity of the bacterial wipes to reduce bacteria on high touch fomites. Bacterial samples underwent biochemical analyses to determine the presence of heterotrophic bacteria, coliform bacteria, E. coli, and MRSA. Results: Coliform/E. coli were especially prevalent on the dentist’s chair and bathroom doorknob (5.50E+03 CFU/100cm²/1.47E+03 MPN/100cm²). MRSA was detected on the receptionist counter and computer mouse. The amount of heterotrophic bacteria, coliform bacteria, as well as E. coli decreased after the use of the hydrogen peroxide disinfecting wipes. Conclusions: Coliform bacteria, E. coli and MRSA were detected on high touch areas within dental offices. The use of hydrogen peroxide disinfecting wipes can significantly decrease the occurrence of potentially pathogenic bacteria on fomites.

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Derfus, Stephanie J. "An analysis of preferred appointment confirmation methods as it correlates to patient age groups and its effect on dental recall appointment failures." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009derfuss.pdf.

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Murry, Joe Mitchell. "Neuropsychological Dysfunction Associated with Dental Office Environment." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500368/.

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Five chemicals indigenous to the dental office environment that may cause toxic effects are formaldehyde, phenol, acrylic, mercury, and nitrous oxide. These chemicals create abnormal stress on physiological and psychological systems of the body resulting in symptomatology and pathology when the body defenses can no longer maintain homeostasis by adaptation. This study demonstrated serious behavioral consequences of chemical and heavy metal exposure. This study provided evidence that a significant percentage of dental office personnel who are exposed to the dental office chemicals show psycho neurological dysfunction. It was concluded that these individuals suffer adverse reactions to the chemicals in their work environment. The problem areas included perceptual motor difficulty in cognitive functioning, concern with bodily functions, despondency, and interpersonal problems.

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Tiraboschi, Lisa A. "A survey of characteristics and attitudes of offices currently and previously participating in the APEX program." Thesis, Boston University, 1992. https://hdl.handle.net/2144/37821.

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Thesis (M.Sc.)--Boston University, Henry M. Goldman School of Graduate Dentistry, 1992 (Dental Public Health).
Includes bibliographical references: (leaves 37-39).
Changes in the external environment and the dental needs of the public have placed greater demands on dental schools to graduate dentists better prepared to enter dental practice. New disease patterns, an aging population, and technological advancements, as well as, rising tuition and a decline in the applicant pool, are factors which are forcing dental educators to re-evaluate the curriculum and create new methods in which dentistry can be taught. One such method, experiential learning, has been a major component in professional education for many years. Law schools and medical schools have utilized the court system and hospitals respectively to train students to function in a professional environment. Only on a limited basis have dental schools embraced off-campus facilities to assist them in their training. In 1989, Boston University’s Goldman School of Graduate Dentistry responded to this need for change by restructuring its pre-doctoral curriculum. The restructured curriculum introduced new approaches to science, technology, and healthcare management. One very important addition to the pre-doctoral curriculum is the Applied Professional Experience Program (APEX.) The APEX Program, the first of its kind in dental education, allows students to alternate between the classroom and clinical studies, and dental clerkships in Boston area dental practices. The APEX Program enables dental students to function as dental interns while receiving paid professional work experience. It is hoped that the APEX experience will produce a more well-rounded graduate, who has had the opportunity to function in a professional dental environment throughout his or her education. Experiential learning, the educational concept for APEX, develops a strong link between dental education and the actual delivery of health care services. APEX benefits all who are involved with the program: the student, the school, the dentist, and the dental community. Since its beginning the program has been continuously monitored through an on-going evaluation process to ensure that the program’s goals and objectives are being met. On average, 50 dental offices have been required to meet the needs of the program. As dental offices have withdrawn from the program, new offices have been recruited to replace them. To date, a total of 14 dental offices have withdrawn from the program. As part of the on-going program evaluation process, this project will describe and compare the similarities and differences of the dental offices which are currently participating in the APEX Program with those dental offices which have withdrawn from the program. It will also be comparing the similarities and differences of the attitudes of the dentists regarding APEX, student involvement, and perceived benefits for the dentist, the dentist’s staff, and the APEX intern.

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Silberberger, Jamie. "Reducing dental mercury discharge in Missoula, Montana collaborative opportunities /." CONNECT TO THIS TITLE ONLINE, 2007. http://etd.lib.umt.edu/theses/available/etd-05182007-144430/.

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"Professional paper presented in partial fulfillment of the requirements for the degree of Master of Science, Environmental Studies, the University of Montana, Missoula, MT, spring 2007."
Title from PDF title page (viewed on Aug. 12, 2007). Includes bibliographic references (p. 67-69).

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Gao, Qian Lisa. "Marketing practices of orthodontists to other dental professionals." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408.

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Arklöf, Rebecca, and Viktoria Åström. "The European Director : - How International Offices work to market their Exchange Programs." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1459.

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As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. This lead us to our problem:

In what way do International Offices work to market their exchange programs?

The purpose of the study was to get an understanding of how International Offices in Europe work to market their exchange programs. We wanted to see and compare how the International Offices work to make students go and come on exchange programs. All this to improve the knowledge of the International Offices in Europe to become more effective and achieve greater success.

We started our theory chapter by writing about service marketing: describing a service and how to work with it. We continued with theories about the marketing of education. Australia turned out to be the country where we found the basis for our study. They are researching the most within the marketing of education. Using the theories as a basis we constructed a model called ‘the European Director’ of how International Offices in Europe work to market their exchange programs.

The study was done using a qualitative method. Three telephone-, and one face-to-face interview were conducted with persons working in International Offices. Our view of knowledge was hermeneutical and we had a deductive approach even though somewhat influenced by the ‘golden middle way’. Our perspective was that of the International Offices.

The results of our study were a compilation of our model that we constructed. Placing any IO in the head of ‘the European Director’ can tell how an International Office is working on a national- and international level towards students, other IOs and other universities. On an international level towards students the Internet and student ‘recruiters’ are tools that are used. Towards other IO’s and universities the Internet, brochures, personal selling and relationships are important. On a national level the Internet towards students is also an important tool, as is also personal selling and direct marketing. Towards other IO’s and universities the Internet and cooperations in different forms are used. The internationalization and the staff is very important in all offices. The internationalization is constantly on their minds and some offices even feel great pressure from it. The internationalization is evident in all offices since they all, except one, use individual marketing campaigns towards different countries.

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Gagner, David Sr. "Sustaining dental practices longer than 5 years." Thesis, Walden University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10128252.

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Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the practice operations. Data triangulation was used to ensure the trustworthiness of the analysis of the data from the interviews and documents collected. The data collected was analyzed using coding, establishing nodes, and creating mind maps to identify 5 themes. The themes included working hard to provide dental care and relieve pain, marketing to ensure potential patients had the practice contact information when they needed it, learning continuously to improve the practice operations, putting patient’s health before practice profits, and minimizing debt. The implications for positive social change for residents of the Washington, DC suburbs include the potential to receive the needed dental care and pain relief they need because dentists who learn from this research will stay late and return to their practice to treat patients who found the dentist’s contact information from their marketing. The implications for positive social change for owners of dental practices include building a sustainable dental practice by implementing these research findings that include working hard, marketing, continuous learning, putting patients health first, and minimizing debt.

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Castillo, Villanueva Jaqueline, and Ocampo Katerine Díaz. "Dental place." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2012. http://hdl.handle.net/10757/315427.

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La visita al dentista ha sido tradicionalmente reconocida con un evento desagradable y doloroso, esta idea perdura hoy en día a pesar de la creciente preocupación de los profesionales por crear ambientes cómodos y de confianza junto con el empleo de técnicas alternativas. La ansiedad por acudir a la consulta dental cuenta con una prevalencia en la población general que ronda el 50% . La alta incidencia reportada por diferentes estudios ha llamado la atención de psicólogos y odontólogos por las consecuencias directas en la salud oral y en el bienestar de los pacientes. Por esto creamos un nuevo concepto de tratamiento odontológico en el cual se adicionan terapias alternativas para disminuir la ansiedad y el stress antes, durante y después del tratamiento odontológico. DENTAL PLACE se basa en mejorar la estética dental ofreciendo lo mejor en tratamientos odontológicos interrelacionando con la reflexología y acupuntura, técnicas de medicina alternativa que ayudarán a relajar a los pacientes. DENTAL PLACE, es una clínica enfocada en cambiar la ansiedad y el stress que genera la consulta, empleando métodos y técnicas diferentes. Nos basamos en estudios de medicina complementaria, en el optimismo y el buen humor para cambiar el concepto de la ansiedad . Daremos tratamiento al 20% de los pacientes que presentan niveles altos de estrés y temor a la consulta odontológica. La clínica estará ubicada en el distrito de San Borja y brindará sus servicios a toda persona que lo requiera. En el primer año esperamos atender a 1.5% de nuestro mercado objetivo que equivalen a 1,560 atenciones aproximadamente. Para el quinto año esperamos atender al 5.2% el cual equivale a 6,500 atenciones. Nuestro mercado objetivo son personas pertenecientes a los Niveles Socioeconómicos (NSE) A y B, ya que son los que tienen mayor poder adquisitivo y son más afines a nuestros plan de marketing. Nuestro segmento de mercado requiere un plan de marketing agresivo. Por eso dentro de nuestro plan está la promoción por medios de comunicación como la radio y televisión y medios escritos. Nuestra propuesta de valor para el cliente es incorporar terapias alternativas como son acupuntura y reflexología, orientados disminuir y eliminar el uso de anestésicos locales, que está demostrado que incrementa los niveles de ansiedad y de esta manera disminuir el stress que se genera durante la consulta. La inversión inicial será de S/. 190,000.00 (Ciento Noventa Mil con 00/100 Nuevos Soles), siendo la principal inversión la compra de equipos y los gastos iniciales de la operatividad del negocio que llega a un monto de S/. 98,552.00. Debido a que es una empresa nueva y no cuenta con líneas de crédito, inicialmente los accionistas asumirán el 100% del financiamiento, sin embargo al tercer año ya podrán recuperar una parte de su inversión. De acuerdo al flujo de caja realizado y a los supuestos establecidos, como resultados financieros se estima un Valor Actual Neto (VAN) de S/. 158 (Ciento cincuenta y ocho soles), un Costo de Oportunidad de 32.5% y una Tasa Interna de Retorno (TIR) de 51%, lo cual es bastante atractivo considerando el riesgo del negocio y las rentabilidades de negocios similares tales como clínicas dentales, laboratorios de análisis médicos, etc. Incluso la inversión inicial tiene un monto menor frente a negocios similares.
Tesis

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Gagner, David. "Sustaining Dental Practices Longer Than 5 Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2484.

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Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the practice operations. Data triangulation was used to ensure the trustworthiness of the analysis of the data from the interviews and documents collected. The data collected was analyzed using coding, establishing nodes, and creating mind maps to identify 5 themes. The themes included working hard to provide dental care and relieve pain, marketing to ensure potential patients had the practice contact information when they needed it, learning continuously to improve the practice operations, putting patient's health before practice profits, and minimizing debt. The implications for positive social change for residents of the Washington, DC suburbs include the potential to receive the needed dental care and pain relief they need because dentists who learn from this research will stay late and return to their practice to treat patients who found the dentist's contact information from their marketing. The implications for positive social change for owners of dental practices include building a sustainable dental practice by implementing these research findings that include working hard, marketing, continuous learning, putting patients health first, and minimizing debt.

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Xavier, Fernanda Villibor. "Avaliação dos níveis de exposição ocupacional ao mercúrio nos consultórios públicos de Araguaína,TO." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/85/85134/tde-28092011-102545/.

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O objetivo deste trabalho foi realizar a avaliação dos riscos ocupacionais ao mercúrio utilizado em odontologia, aos quais os auxiliares em saúde bucal (ASB) da rede pública de saúde do município de Araguaína, Tocantins, estão expostos. O processo odontológico do sistema de saúde no município em questão foi estudado, de modo minucioso, a partir de um levantamento do número de restaurações de amálgama de prata executadas durante o período de janeiro de 2003 a dezembro de 2007 na base de dados DATASUS. Nesse estudo, foram avaliadas as condições de armazenamento dos resíduos de amálgama nos consultórios odontológicos públicos do município analisado. Foram estudadas diferentes soluções-barreira para armazenamento dos resíduos de amálgama no que diz respeito a sua eficácia no combate à emissão de vapores de mercúrio para o ambiente. A solução contendo amoníaco foi a que apresentou melhor tempo para estocagem dos resíduos (19 dias a 37 ºC), seguida pela solução contendo fixador fotográfico (12 dias) e solução de bicarbonato de sódio (7 dias). Com base nestas informações, caracterizou-se o perfil do ASB que atua nos consultórios públicos do município de Araguaína quanto à idade, ao sexo, ao grau de exposição ao mercúrio e aos procedimentos de biossegurança executados. O estudo possibilitou elaborar um banco de dados, com relação ao manuseio e ao descarte de resíduos de amálgama, com o intuito de subsidiar políticas públicas de saúde voltadas à modificação de situações de risco as quais os profissionais estão submetidos e/ou submetem seus pacientes. Foi realizado também um programa de monitoramento biológico, utilizando como marcador a presença de mercúrio em amostras de urina (HgU), em membros da equipe odontológica da rede municipal de saúde de Araguaína e em alunos da escola técnica de saúde, polo de Araguaína, atuantes como ASB em outros municípios da região norte (n=91). Como comparação, um grupo de não expostos ao mercúrio foi avaliado (n=43) e os valores de HgU determinados. A pesquisa permitiu concluir que, em relação aos valores de HgU, a equipe odontológica avaliada estava dentro dos limites propostos pela NR 7 (até 35 gHg.g-1CR). Com relação à contaminação por mercúrio, a média da concentração do HgU para o grupo expostos (5,61 μgHg.g-1CR) foi aproximadamente 8 vezes maior se comparada ao do grupo não expostos (0,65 μgHg.g-1CR), evidenciando a necessidade de um programa de treinamento de profissionais e de gerenciamento de resíduos, bem como de uma atuação mais efetiva na realização do monitoramento biológico periódico nos profissionais da equipe odontológica.
The aim of this work was to evaluate the occupational risks of exposure to mercury utilized in dentistry, to which dental auxiliaries from the public health system of the city of Araguaína, Tocantins, Brazil are exposed. The dentistry process from the city health system was rigorously studied based on an assessment, in the DATASUS database, of the number of amalgam restorations conducted in the period from January 2003 to December 2009. In this study, we evaluated the storage conditions of mercury residuals in the public dental offices in the studied municipality. Different barrier solutions for the storage of mercury residuals were studied regarding their efficacy in controlling the emission of mercury vapor in the environment. The solution containing ammonia presented the best time of storage of residuals (19 days at 37 °C), followed by the so lution containing photographic fixative (12 days) and the sodium bicarbonate solution (7 days). Based on these information, a profile of the dental auxiliaries actuating in the public dental offices of the city of Araguaína was characterized according to age, sex, level of exposure to mercury and conducted biosecurity procedures. The study allowed the elaboration of a database regarding handling and discard of amalgam residuals, with the purpose to assist public health policies to modify risk situations to which the professionals and/or their patients are exposed. A biological monitoring program was also carried out using as marker the presence of mercury in urine samples (HgU) from members of the dentistry team of the Araguaína public health system and from students from the Araguaína unit of the health care technical school who actuated as dental auxiliaries in other municipalities of the north region of the state (n=91). For comparison, a group of not exposed to mercury was evaluated (n=43), determining their HgU values. The research allowed to conclude that the HgU values from the dentistry team were within the limits set by Regulatory Norm nº 7 by the Brazilian Ministry of Labor (up to 35 gHg.g-1CR). Regarding mercury contamination, the average HgU concentration for the exposed group (5,61 μgHg.g-1CR) was approximately 8 times higher when compared to the values from the not exposed group (0,65 μgHg.g-1CR), making evident the need for a professional training and residuals management program, as well as for a more effective actuation in the realization of periodical biological monitoring in the professionals from the dentistry team.

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Córdova, Ramírez Doris, Zapata Edwin Puente, Zelada Yovana Refulio, Collahuazo Boris Vera, and Córdova Pierre Seminario. "Plan estratégico y de marketing de la Clínica Dental Nueva Sonrisa." Universidad Peruana de Ciencias Aplicadas - UPC. Escuela de Postgrado, 2009. http://hdl.handle.net/10757/273897.

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El presente trabajo se ha orientado a proponer un concepto de Negocio y un Plan de Marketing que contribuyan a generar valor a la Clínica Dental nueva Sonrisa, buscando una mayor satisfacción al pacienteComo paso inicial, se crearon las bases para direccionar la Clínica desde un punto de vista de Gestión Moderna Empresarial, identificando la Visión, Misión y Valores, que serán los patrones que guíen el camino hacia la reorganización buscando su desarrollo sostenido

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Cole, Elaine Janet. "A community-based social marketing campaign to green the offices at Pacific University recycling, paper reduction and environmentally preferable purchasing /." [Yellow Springs, Ohio] : Antioch University, 2007. http://www.ohiolink.edu/etd/view.cgi?acc_num=antioch1196103329.

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Thesis (Ph.D.)--Antioch University, 2007.
Title from PDF t.p. (viewed August 1, 2008). "A dissertation submitted to the Ph.D. in Leadership and Change program of Antioch University in partial fulfillment of the requirements for the degree of Doctor of Philosophy October 2007."--from the title page. Advisor: Dr. Jon Wergin. Keywords: community-based social marketing, recycling; paper reduction, environmentally preferable purchasing, higher education, behavior change, mixed method study, greening Includes bibliographical references (p. 196-204).

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Cole, Elaine J. "A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing." Antioch University / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1196103329.

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Chládek, Jan. "Řízení procesů v síti zdravotnických zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199581.

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The goal of this work is to define the basic processes that are necessary for the proper management of dental surgery. Based on this, then built the foundation for the management of dental practices across the network offices. The theoretical part describes all the way which I later took into account the practical part. Attention is also paid to strategic management tools such as the SWOT and PEST analysis. In the practical part focuses on the core processes that affect the proper operation of a well-established practice. Together with a selected physician practices we have defined and tried to straighten some processes. As a part of this Master's thesis, there are some own ideas how to improve the process in dentistry office. There are also defined the processes for network of medical facilities.

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Manriquez, Rojas Daniel, and Luis Gonzalo Pineda. "Cliníca Odontológica Dent Help." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/145801.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING
Daniel Manriquez Rojas [Parte I], Luis Gonzalo Pineda [Parte II]
La Clínica dental inicia sus operaciones en el año 2007 bajo el nombre de “CLINICA DENTAL ODONTOLÓGIKA” ubicada en la ciudad de Santiago de Chile, dedicada desde ese entonces a la prestación de servicios odontológicos de calidad y diferenciados dirigidos a pacientes muy seleccionados a quienes se la aplicaba tratamientos especializados en ortodoncia e implantes aprovechando que en ese entonces en Chile los especialistas no eran muchos y gozaban de prestigio. A lo largo de este periodo ha ido construyendo una imagen, posicionando su marca y penetrando en el mercado de las Comunas de Providencia, Ñuñoa y Las Condes. Ha tenido en cuenta ventajas diferenciadoras basadas en la calidad de servicio y el trato a los pacientes, su Gerente Katia Barrios Heredia cirujano dentista otorgada por la universidad de Córdoba de Argentina, especialista en rehabilitación de Implantes de la universidad Chile y kinesióloga Maxilofacial se ha esforzado por mantener su clínica activa contratando especialistas muy preparados y adecuando sus instalaciones con la mejor tecnología odontológica con la que presta un servicio seguro siguiendo los mejores protocolos de higiene y seguridad , además cuenta con las respectivas aprobaciones de funcionamiento otorgadas por la municipalidad 1 y la Secretaria ministerial regional de Salud (SEREMI)2 , la Clínica está legalmente constituida como sociedad profesional ante registro de comercio 3 . Cuenta actualmente con uno 2000 pacientes y junto con ellos ha construido una red por medio de los cual ha logrado atraer más pacientes, no utiliza la publicidad y los medios digitales como potencial contacto para atraer más pacientes. No planifica las estrategias para darse a conocer y fidelizar más a sus pacientes, tampoco tiene una base de datos digital, por otro lado, la prestación de los servicios de odontología se ha popularizado tanto en Chile el cual la ha obligado a preocuparse por sus ingresos ya que efectivamente se han reducido estos últimos años. Katia no ha contratado para implementar un plan de marketing que le garantice imponer su marca en el mercado odontológico, aumentar la recordación en sus pacientes, fidelizarlos y aumentar sus ingresos en un corto plazo. Se cuenta con el apoyo de la gerencia y un presupuesto considerable para implementar una propuesta de valor diferenciada basada las 7(P) de marketing mix. Todo lo anterior demandará de una investigación de mercado para encontrar el segmento ideal sobre los que implementaremos varias estrategias diferenciadas que garanticen el resurgimiento de la clínica actual con la nueva marca “Dental Help” y la prestación de un servicio odontológico diferenciado que cautivara a los pacientes y aumentará los ingresos a corto plazo

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He, Meilin. "Plano de marketing da Malo Clinic China." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21642.

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Mestrado em Marketing
A economia chinesa tem registado um elevado crescimento nas últimas décadas, também, motivada pelo aumento do consumo da população em geral. Este crescimento da riqueza nacional provocou um ambiente mais propício ao investimento nacional, o que se traduz na melhoria e na busca pela qualidade de vida. Neste panorama destaca-se a evolução do setor dos serviços e em particular da medicina e da indústria odontológica. Neste contexto, este TFM pretende contribuir para um melhor conhecimento deste setor na China, através duma proposta de Plano de Marketing para a Malo Clinic, empresa que é uma marca de referência no seu setor, no panorama internacional. Para a elaboração deste projeto recorreu-se a uma metodologia mista, ou seja, recorreu-se a métodos de pesquisa descritivo-explicativos, que permitiram a recolha de informação tanto qualitativa como quantitativa. Neste âmbito aplicou-se um Inquérito online, com o objetivo de obter informação em relação do comportamento de compra do consumidor do setor da saúde oral na China. A estrutura do Plano de Marketing segue o quadro de referência apresentado neste projeto. Com base nos dados obtidos, propõem-se ações no âmbito do Marketing Mix, cujo principal intuito seria alcançar os objetivos definidos para a marca, ou seja, aumentar o número de seguidores nas redes sociais Weibo e Taobao para 10,000, crescer a frequência de leitura dos artigos em Wechat para as medidas, de 1000, e melhorar os resultados financeiros através do aumento em 10% de rendimento anual
The Chinese economy has seen an increase in recent decades, also motivated by the increase in consumption by the general population. This growth in national wealth has led to an environment more conducive to national investment, which translates into improvement and the search for quality of life. In this panorama, the evolution of the services sector and in particular of medicine and the dental industry stands out. In this context, this TFM intends to contribute to a better knowledge of this sector in China, through a proposed Marketing Plan for Malo Clinic, a company that is a reference brand in its sector, in the international panorama. For the elaboration of the project, a mixed methodology was used, that is, it was used descriptive-explanatory research methods, which allowed the authorization of both qualitative and quantitative information. In this context, an online survey was applied, with the objective of obtaining information regarding the buying behavior of consumers in the oral health sector in China. The structure of the Marketing Plan follows the reference framework presented in this project. Based on the data collected, proposing actions within the scope of the Marketing Mix, whose main purpose would be to achieve the goals for the brand, that is, increase the number of followers on the social networks Weibo and Taobao to 10,000, increase the frequency of reading from articles in Wechat to the measures of 1000, and improve financial results by increasing the annual yield by 10%.
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Kim, MyungJoo. "Consumers' choice of dentist: how and why people choose dental school faculty as their oral care provider." Thesis, University of Iowa, 2011. https://ir.uiowa.edu/etd/1000.

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This study is aimed to better understand how and why people choose dental school faculty as their oral healthcare provider. Increasing financial constrains in the U.S. dental schools has led dental schools to find an alternative funding sources and revenues from dental school faculty practice can be one of them. To effectively promote faculty practice, it is necessary to understand how and why people choose dental school faculty as their oral care provider. In addition, it is important to differentiate characteristics of comprehensive care patients and limited care patients since dental school faculty practices have a higher proportion of specialists. A survey of 1150 dental school faculty practice patients who recently chose their dentist was conducted and 221 responded. Information sources highly used and rated included other dentist, friends, family, clinic website, the Internet, and the insurance directory. Dentist related attributes that were perceived important included quality of care, professional competence of dentist, and explanation of treatment/you participate in the treatment decision. Dental practice related attributes that were perceived important included ability to get appointments at convenient times, reasonable waiting time to get appointments, and attitude/helpfulness of staff. Among the respondents, 121 pursued a comprehensive care and 93 pursued a limited care. The two groups differed in terms of demographics, other characteristics, and dentist selection. The comprehensive care patients were younger, highly educated, related to healthcare related profession, and to have private dental insurance (p<0.001). The comprehensive care patients were more likely to use and highly rate information sources such as clinic website, the Internet, and the insurance directory (p<0.001). They put more value on attributes such as the dentist is in my insurance network and convenient physical location (p<0.001). This study has shown that traditionally popular (family, friends) and newly emerging information sources (the Internet, clinic website, and insurance directory) were used and perceived important by dental school faculty practice patients. A dental school or dentist can use this study's findings to promote their practice to select appropriate communication channels and focus on attributes that dental consumers value the most. It is also important to apply different strategies to different consumer groups.

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Gaierová, Petra. "Analýza zahraničních zastoupení CzechTourism a jejich přínos pro cestovní ruch České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206622.

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The aim of the diploma thesis is to evaluate the activities of the foreign offices of the CzechTourism agency in promoting the Czech Republic as an ideal tourist destination in foreign markets. The thesis defines the tourist destination and it´s management, the national tourist organizations and the marketing activities and communication tools used by the foreign offices. The last part of the thesis is dedicated to the analysis of the incoming tourism and it´s positive impact on the national economy.

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Olojugba, O. O. "The production, marketing and consumption of sugar containing foods and drinks in Ondo State, Nigeria, and its implication for dental health." Thesis, University of Manchester, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.383215.

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Gonzales, Paola Sampaio. "Dental Management Survey Brazil (DMS-BR): criação e validação de um instrumento de gestão para odontologia e sua relação com a satisfação profissional." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/23/23148/tde-19092014-173427/.

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As dimensões que abrangem a satisfação no trabalho, a qual tem impactos na qualidade de vida e saúde física e mental do trabalhador, podem interceptar aspectos de gestão. Assim, o objetivo deste estudo foi criar e validar a escala Dental Management Survey Brazil (DMS-BR) e descobrir possíveis relações com a satisfação profissional a partir da escala Dentist Satisfaction Survey (DSS), já validada para a língua portuguesa. A pesquisa foi aprovada no Comitê de Ética em Pesquisa da FOUSP. A criação do instrumento DMS-BR envolveu uma pesquisa na literatura sobre gestão de serviços odontológicos. Depois de criada a primeira versão, foram realizadas 10 auditorias em consultórios odontológicos particulares da Grande São Paulo para verificação da aplicabilidade do instrumento. Nesta etapa, o instrumento foi modificado até chegar em sua versão final, cuja composição consiste em 9 dimensões: ponto, paciente, financeiro, marketing, concorrência, qualidade, equipe, carreira e produtividade. A acurácia do instrumento foi medida por meio da diferença estatística das respostas de 9 profissionais, que responderam o questionário em um intervalo de 30 dias. Os resultados mostraram que não houve diferença estatisticamente significantes entre os dois momentos, garantindo a acurácia do instrumento. Na fase de validação do instrumento, 247 cirurgiões-dentistas, sendo a grande maioria de São Paulo, responderam o questionário on-line, juntamente com a escala DSS de satisfação profissional. Os resultados mostram que o instrumento possui boa confiança externa e validade interna (Alpha de Cronbach= 0,925) e está validado. A média geral dos respondentes foi de 3,77 (DP= 0,45), sendo 4,23 (DP= 0,54) para a dimensão ponto; 4,10 (DP= 0,47) para a dimensão qualidade; 4,02 (DP= 0,56) para a dimensão equipe; 3,87 (DP= 0,64) para a dimensão carreira; 3,85 (DP= 0,53) para a dimensão paciente; 3,73 (DP= 0,64) para a dimensão produtividade; 3,68 (DP= 0,62) para a dimensão concorrência; 3,47 (DP= 0,72) para a dimensão financeiro; e 3,10 (DP= 0,71) para a dimensão marketing. Observa-se que os indicadores críticos da gestão na Odontologia foram correspondentes às dimensões ponto, qualidade e equipe. A satisfação profissional da amostra mostrou-se neutra, com média de 3,43 (DP=0,53). Os constructos da escala DMS-BR mostraram-se capazes de impactar a satisfação profissional da amostra estudada, sendo que as dimensões que mais influenciaram a satisfação profissional foram produtividade, financeiro e paciente. Assim, conclui-se que a gestão no âmbito da odontologia pode impactar a satisfação com a atividade laboral.
Many dimensions that reach the job satisfaction, which have impacts on quality of life and physical and mental health worker, become many times by scope of management. So, the objective of this study was create and validate the Dental Management Survey Brazil (DMS-BR) scale and discover possible relations with the job satisfaction using Dentist Satisfaction Survey (DSS) scale, already validated to Portuguese language. The research was approved in the Ethics in Research Committee of FOUSP. The process of creation of the DMS-BR involved a research in literature about management of Dentistry services. After created the first version were performed 10 audits in private dental offices of Grande São Paulo for the verification of the applicability of the instrument. In this stage, the instrument was modified until arrives at its final version, whose the composition consists in 9 dimensions: place, patient, marketing, financial, rivalry, quality, team, career and productivity. To verify the accuracy, the questionnaire was answered by 9 professionals in a interval of 30 days and the answers did not show statistical differences. For the validation process of the instrument, 247 dental surgeons, being the majority of São Paulo, answered the on-line questionnaire, together with the DSS scale about job satisfaction. The results showed that the instrument has good external confidence and internal valiance (Alpha de Cronbach= 0,925) and it is validated. The overall average of respondents was 3,77 (DP= 0,45), being 4,23 (DP= 0,54) to the place dimension; 4,10 (DP= 0,47) to the quality dimension; 4,02 (DP= 0,56) to the team dimension; 3,87 (DP= 0,64) to the career dimension; 3,85 (DP= 0,53) to the patient dimension; 3,73 (DP= 0,64) to the productivity dimension; 3,68 (DP= 0,62) to the rivalry dimension; 3,47 (DP= 0,72) to the financial dimension; and 3,10 (DP= 0,71) to the marketing dimension. It was observed that the critic indicators of management in Dentistry were correspondents to the place, quality and team dimensions. The job satisfaction of the sample was neutral, averaging 3,43 (DP=0,53). The scale constructs DMS-BR demonstrate capable to impact the job satisfaction of the studied sample, and the most influent dimensions of the job satisfaction were the productivity, financial and patient. By this findings, it is possible to conclude that management applied to Dentistry can be associated with the job satisfaction.

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Bernetière, Camille. "L’introduction d'outils numériques dans les offices de tourisme : Énonciations spatiales et pratiques des conseillers." Thesis, Avignon, 2016. http://www.theses.fr/2016AVIG1164/document.

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L’émergence d’un contexte concurrentiel fort entre les destinations amène les offices de tourisme à se démarquer pour gagner leur place de dispositifs communicationnels d’informations touristiques. Ce mémoire de thèse défend l’idée que les stratégies spatio-communicationnelles mises en œuvre au sein des offices de tourisme équipés d’outils numériques jouent un rôle déterminant sur les pratiques des conseillers en séjour. Ces stratégies mettent en scène dans l’espace les quatre composants fondamentaux d’un office de tourisme : le territoire, le savoir, la relation aux usagers et les outils numériques. L’étude de ces composants et de leur organisation dans l’espace, selon une approche qui se place du côté de la production, fait ressortir trois types idéaux de stratégies spatio-communicationnelles : la séduction, la promotion et la revendication d’identité. Enfin, les analyses des pratiques des conseillers en séjour (à partir de leur observation et d’entretiens rétrospectifs) démontrent une mutation des métiers liée à ces stratégies : les pratiques des conseillers, induites par l’espace, les transforment alors en ambassadeurs du territoire auprès des usagers, en experts de l’offre touristique, ou encore en médiateurs numériques. Dès lors, l’énonciation spatiale désigne l’ensemble des tactiques ou stratégies élaborées à partir de relations spatialisées qui conditionnent la communication
The emergence of a strong competitive environment between destinations compels tourist offices to stand out from one another so as to carry out their role of tourist information communication agencies. The present thesis argues that the spatio-communicational strategies implemented with digital equipment by tourist offices have a major impact on counselors’ guidelines for a trip. These strategies reproduce spatially the four basic components of a tourist office: territory, knowledge, customer relation, and digital tools. The study of these components and their spatial translation, especially in regard to their production, highlights three ideal types of spatio-communicational strategies: enticement, promotion and the claiming of identity. Lastly, the analysis of counsellors’ practices induced by space (as evidenced by their observations and retrospective testimonies) reveals a mutation of mission statements: influenced by spatial factors, counselors turn into ambassadors of the territory, experts of tourist happenings, or even digital mediators in their dealings with customers. Therefore, spatial enunciation has referred to all the possible techniques and strategies derived from spatialized relationships affecting communication

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San, Juan Newton Carvalho César de. "Gestão de manutenção em clínicas e consultórios odontológicos aplicado a compressores de ar: gestão de manutenções preventivas baseada na confiabilidade dos compressores de ar /." São José dos Campos, 2018. http://hdl.handle.net/11449/165259.

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Orientador: Antônio Carlos Varela Saraiva
Banca : Vladir Wagner Ribas
Banca: José Benedito Oliveira Amorim
Resumo: Manutenções preventivas ou manutenções centradas na confiabilidade são ações sistemáticas, normalmente programadas, de controle e monitoramento, objetivando a redução de falhas com o aumento da usabilidade de equipamentos. Defeitos em máquinas, equipamentos ou em processos são fonte de prejuízos para clínicas e consultórios odontológicos, caso estes venham apresentar falhas de funcionamento ou simplesmente deixem de cumprir a função fim. Tais manutenções já são usufruídas pela indústria que visam programar paradas em equipamentos ou processos antes que falhas ocorram. Estas programações levam em consideração: a) o tempo que o equipamento ou processo deverá ficar parado para a execução de ajustes de variáveis de processo; b) substituição de componentes antes do fim da vida útil prevenindo dano pelo uso; c) planejamento da substituição do equipamento como um todo ou parte deste, no próprio local ou fora das instalações, conforme necessário. Falhas ocasionam algum impacto no faturamento em postos de serviço odontológico, pois geram retrabalho para o odontologista que tem parte de seu tempo que deveria ser produtivo, indisponível para o trabalho. Neste trabalho foi realizada uma pesquisa com diversos profissionais da área de odontologia, que utilizam equipamentos sujeitos a falhas. A partir da pesquisa foi identificado que compressores de ar são os equipamentos que mais geram prejuízos. Um equipamento embarcado de gestão, monitoramento e aviso foi projetado e desenvolvido para o ... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: Preventive maintenance or maintenance focused on reliability are systematic actions, usually scheduled, of control and monitoring, aiming to reduce failures with increasing usability of equipment. Defects in machines, equipment or processes are a source of damage to clinics and dental offices, if they are malfunctioning or simply fail to fulfill the purpose. Such maintenance is already used by the industry, which aims at scheduling stops at equipment or processes before failures occur. These schedules take into consideration: a) the time that the equipment or process should be stopped for the execution of adjustments of process variables; b) replacement of components before the end of the useful life preventing damage by the use; c) planning the replacement of the equipment as a whole or part thereof, on-site or off-site as required. Failures cause some impact on the billing at dental service stations, because they generate rework for the dentist who has part of his time that should be productive, unavailable for work. In this work a research was carried out with several dentistry professionals, who use equipment subject to failure. From the research it was identified that air compressors are the most damaging equipment. An embedded management, monitoring and warning equipment has been designed and developed to assist in the management of preventive maintenance of air compressors in clinics and dental offices
Mestre

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Carrillo-Garrath, Emilio-Alberto. "Estrategia y plan de comunicación de la campaña publicitaria de lanzamiento de la crema dental Dento." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/4685.

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En febrero del año 2003 se lanza la crema dental peruana Dento, y este trabajo justamente describe y analiza la campaña publicitaria correspondiente a este lanzamiento, desde la participación y entendimiento de la estrategia de marketing, la creación de la estrategia de comunicación, la planificación y ejecución del plan de medios, así como también los resultados de las ventas y la evolución de éstas en los meses posteriores.
Trabajo de suficiencia profesional

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28

Ravix, Catherine. "Le lien entre les composantes de l'orientation marché et la performance : une application aux Offices de tourisme de montagne." Thesis, Université Grenoble Alpes (ComUE), 2015. http://www.theses.fr/2015GREAG001/document.

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La question de la mise en œuvre du marketing est une question centrale du champ du marketing, et c'est l'objet du concept d'orientation marché qui permet de caractériser la culture marketing d'une organisation, et mesurer son impact sur la performance. De nombreux travaux de recherche ont permis d'identifier les manifestations comportementales et culturelles de ce concept, mettant ainsi en évidence la co existence de plusieurs dimensions, définies comme des sous orientations tournées vers des acteurs centraux du marché (consommateurs, concurrents, distributeurs, prescripteurs), et d'autres intervenants de l'environnement de l'entreprise (parties prenantes). L'impact de l'orientation marché sur la performance de l'entreprise a également été largement étudié. Une dimension managériale étant souhaitée dans le construit d'orientation marché, un rôle central a été attribué à la coordination inter fonctionnelle, définie comme l'utilisation coordonnées des ressources de l'entreprise pour créer de la valeur ajoutée au client cible. La relation au marché n'est ainsi pas réservée au seul département marketing, et une bonne coordination au sein de l'organisation peut permettre une efficacité marketing collective. Il s'avère ainsi possible, et pertinent, de déterminer le degré d'orientation marché d'une organisation en identifiant les acteurs du marché qu'elle intègre dans sa vision stratégique et la coordination éventuellement mise en place en interne, et mesurer les effets de ce comportement organisationnel sur la performance. La montagne française est confrontée, depuis quelques années, à un problème clé, celle d'une fréquentation générale en baisse et surtout déséquilibrée entre l'hiver et l'été. Les stations de montagne, par l'intermédiaire des Offices de tourisme, réagissent, en utilisant les leviers marketing opérationnels qu'elles ont à leur disposition, à savoir la communication, la promotion, les offres groupées. Il semble par conséquent pertinent, sur un plan managérial, de chercher à comprendre comment les stations de montagne abordent la fonction marketing, comment elles la mettent en œuvre en hiver et en été, et en quoi cela influence ou pas la performance de la station, c'est-à-dire la fréquentation. La question de la mise en œuvre du marketing, au sein d'un territoire, peut par conséquent être légitimement posée, surtout dans le contexte particulier d'un territoire confronté à des enjeux économiques, telle qu'une station de montagne. L'objectif de la thèse est donc d'appliquer, et d'adapter, le concept d'orientation marché au contexte particulier des stations de montagne, et de voir quel impact peut avoir la culture marketing de son acteur central, à savoir l'Office de tourisme, sur la performance de la station, et ce en hiver et en été. Ce terrain d'application offre ainsi l'opportunité d'observer les effets de l'orientation marché sur les niveaux de performances dans le cadre d'une activité saisonnière. Notre objet de recherche est par conséquent la mise en évidence des composantes de l'orientation marché d'un acteur territorial qui coordonne une offre composite, l'Office de tourisme, la caractérisation des dimensions de la culture marketing de cet acteur et la vérification de l'applicabilité du concept d'orientation marché. Ce travail de recherche permet de répondre à l'interrogation suivante : le concept d'orientation marché est-il applicable à tout type d'organisation ? Il permet également d'enrichir la définition du concept d'orientation marché en explorant une dimension supplémentaire, l'orientation parties prenantes
The implementation of the marketing concept is a central issue of the marketing field, and this is the purpose of the market orientation concept that characterizes the marketing culture of an organization, and measures its impact on performance. Many research studies have identified behavioral and cultural events of this concept, thus highlighting the co existence of multiple dimensions, defined as sub-facing orientations of the central market participants (consumers, competitors, distributors, specifiers ), and other corporate environmental stakeholders (stakeholders). The impact of market orientation on business performance has also been extensively studied. A managerial dimension being constructed in the desired market orientation, a central role was attributed to the interfunctional coordination, defined as the coordinated actions of company resources to create value added to the target client. The relationship to the market is thus not solely reserved for the marketing department, and coordination within the organization may allow a collective marketing effectiveness. It appears possible, and appropriate, to determine the degree of orientation of a market organization by identifying market players that fits into its strategic vision, and measure the effects this organizational behavior on performance. The French mountain faces, in recent years, a key issue, that of a general decline in attendance and especially unbalanced between winter and summer. The ski resorts, through the Tourism Offices, react, using operational marketing levers they have at their disposal, namely communication, promotion, bundling. It seems therefore appropriate, on a managerial level, to try to understand how the mountain resorts tackle the marketing function, how they implement it in winter and summer, and how that influence or not the performance of the station, that is to say, in attendance. The issue of implementation of marketing, in a territory can therefore legitimately be asked, especially in the particular context of a country facing economic challenges, such as a mountain resort. The aim of the thesis is to apply and adapt the concept of market orientation to the particular context of mountain resorts, and see what impact can the marketing culture of its central actor, namely tourist office on the performance of the station, in winter and summer. This application field offers the opportunity to observe the effects of market orientation on performance levels in the context of a seasonal activity. Our research object is therefore the identification of the components of market orientation of a territorial actor who coordinates a composite supply, the Tourist Office, and verification of the applicability of the market orientation concept. This research helps answer the following question: is the concept of market orientation applicable to any type of organization? It also enriches the definition of market orientation concept by exploring a new dimension, stakeholders orientation

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Mattias, Hjelm, and Sven Rauws. "Value co-creating activities in micro-level healthcare : A qualitative study of value co-creation in dental care." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355003.

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This research paper explores the value co-creating activities from a micro-level healthcare perspective by investigating value co-creation in dental clinics. Previous research on the subject of co-creation of value has directed its focus to higher-level healthcare with advanced illnesses, chronic diseases and complicated processes with many interactions. This research paper expands the theoretical research and provides valuable practical insight for dental clinics by adding a perspective where there is a low level of interaction. Through interviews with dentists and a focus group discussion with patients it is concluded that the co-creating activities of: cooperating, colearning, collating information, integrating networks, providing options, and designing environments, are present on the micro-level healthcare. Furthermore, contrary to existing literature, it is concluded that the co-creation is commonly instigated by the dentist rather than the patient, and that the value co-creation can also be active on a psychological level, and not solely through physical interactions and activities.

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Šramotová, Martina. "Výzkum trhu spotřebních předmětů a služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9162.

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The thesis examines the dental hygiene market. It desribes a methodology for marketing research. By the help of questionnaire survey it explores buying habits of university students. The practical part presents the results of research and forms recommendations.

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TAVARES, Solange do Socorro Fonseca. "Avaliação da eficácia da estufa de Pasteur como equipamento esterilizante em consultórios odontológicos do Distrito Central de Goiânia-GO." Universidade Federal de Goiás, 2005. http://repositorio.bc.ufg.br/tede/handle/tde/725.

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The aim of this analytical study was to evaluate the effectiveness of dry heat as a sterilizing equipment in dental offices with regard to: the packing of the load, the time and temperature used, the use of biological and chemical monitoring in the sterilization control as well as the performing of preventive maintenance. The data were obtained from 101 dental offices in the Central District of Goiânia, Goiás, Brazil, through the following procedures: use of check-list and interview; checking the temperature of the dry heat and performing the biological monitoring.The results showed that most of the people in charge of the article sterilization in dry heat performed it without the folowing proceedings proclaimed by Health Ministry: adequate package disposal, monitoring by accessory thermometer, performance of indicated cycles and accomplishment of preventive maintenance. The results also showed that the most significant intervening factors for the quality of sterilization were both the no accomplishment of chamber monitoring by accessory thermometer and time/temperature relationship indicated for sterilization cycle. In addition, dry heat was not effective for 46 (45,5%) dental offfices investigated, confirming other studies which concluded that dry heat is an equipment susceptible to sterilization failure and its effectiveness is close related to the accomplishment of the proclaimed loading and sterilization which depend on human action.
Este estudo analítico objetivou avaliar a eficácia da estufa de Pasteur como equipamento esterilizante em consultórios odontológicos com relação: ao acondicionamento da carga, tempo/temperatura utilizados, uso de testes químicos e monitoramento biológico no controle da esterilização e à prática de manutenção preventiva. Os dados foram coletados em 101 consultórios odontológicos no Distrito Central de Goiânia-Goiás-Brasil, por meio dos seguintes procedimentos: uso de check-list e entrevista, aferição da temperatura da estufa de Pasteur e realização de teste com indicador biológico. Os resultados demonstraram que a maioria dos responsáveis pela esterilização dos artigos em estufa, realizam-na sem a padronização das seguintes condutas preconizadas pelo Ministério da Saúde (MS): disposição correta dos pacotes, monitoramento por termômetro acessório, realização de ciclos indicados e de manutenção preventiva. Revelaram, também, que os fatores intervenientes com maior significância à qualidade da esterilização foram: não-realização de monitoramento das câmaras por termômetro acessório e as relações tempo/temperatura indicadas para o ciclo de esterilização. Além disso, a estufa de Pasteur não foi eficaz para 46 (45,5%) consultórios odontológicos pesquisados, confirmando, outros estudos, que este equipamento é suscetível ao insucesso da esterilização e sua eficácia está intimamente relacionada ao cumprimento dos parâmetros preconizados, os quais dependem da ação humana.

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Reis, Gleidson Acassio dos. "Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia." Universidade Federal de Uberlândia, 2010. https://repositorio.ufu.br/handle/123456789/11937.

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The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activities and, consequently, to adapt the different aspects of the service to guide professionals and entrepreneurs. Thus, this study sought to identify what are the values to the client in the consumption of dental services in clinics and this city. For this, we performed a literature review of services marketing, the concept of personal values and the theory of means-end chain. Data were collected and analyzed using the laddering technique, also known as scaling, which is a technique developed to understand and grasp how consumers translate the attributes of products, through its effects on associative meanings about yourself that according to the theory of means-end, are the instrumental values and terminal. We identified important dimensions of values, with greater emphasis on "conservatism" and "autoaprimoramento. Specifically, we have in relation to personal values, we identified some patterns of behavior guided by them, such as "capacity" and some statesfinals of existence, including: welfare, development, happiness, and socialization. Regarding the attributes, we can highlight the price, references, cleaning, care, expertise and professional training. We noticed a concern of consumers in having quality assurance of treatment, recovery of the relationship with the dentist, the need for confidence in the profession, concern for aesthetics, with their self-esteem and your health, to achieve personal values.
O setor de serviços odontológicos sofreu, nos últimos anos, uma queda da rentabilidade devido ao aumento da competitividade em um ritmo superior ao crescimento da demanda. Nesse cenário, destaca-se a importância de conhecer o comportamento dos consumidores desse setor, com o objetivo de melhorar as ações de marketing e, consequentemente, adequar os diferentes aspectos que envolvem o serviço para orientar os profissionais e empresários do setor. Assim, o presente trabalho procurou identificar quais são os valores para o cliente no consumo de serviços odontológicos, em clínicas e consultórios de Uberlândia. Para isso, foi realizada uma revisão de literatura sobre marketing de serviços, o conceito de valores pessoais e a teoria da cadeia meios-fim. Os dados foram colhidos e analisados utilizando-se da técnica laddering, conhecida também por escalonamento, que é um processo elaborado para compreender e apreender como os consumidores traduzem os atributos dos produtos, passando por suas consequências, em significados associativos a respeito de si mesmo que, de acordo com a teoria de meios-fim, são os valores instrumentais e terminais. Foram identificadas dimensões importantes de valores, tendo ênfase maior em conservadorismo e autoaprimoramento . Especificamente, já em relação aos valores pessoais, foram reconhecidos, também, alguns padrões de comportamento guiado por eles, tais como capacidade e alguns estados-finais de existência, entre eles: bem-estar, realização, felicidade e socialização. Em relação aos atributos, podemos destacar o preço, as referências, a limpeza, o atendimento, a capacidade técnica e a formação do profissional. Percebemos uma preocupação dos consumidores em ter garantia da qualidade do tratamento, a valorização da relação com o dentista, a necessidade de confiança no profissional, a preocupação com a estética, com a autoestima e com a saúde, para alcançar os valores pessoais.
Mestre em Administração

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González, Santos Martina Beatriz. "Destinos turísticos, comunicación y estrategia digital: un estudio sobre el rol y las prácticas de las oficinas nacionales de turismo en el exterior (ONTE) en la captación de mercados internacinales." Doctoral thesis, Universitat Pompeu Fabra, 2017. http://hdl.handle.net/10803/458364.

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El presente estudio investiga la estructura, actividades y medios de comunicación que intervienen en la promoción internacional de los destinos turísticos. Para dar respuesta a los objetivos y preguntas de investigación, hemos implementado un diseño metodológico basado en la aplicación de una encuesta online y entrevistas cualitativas con gestores de marcas de destinos turísticos, así como en el análisis de documentos relevantes. Los resultados del estudio evidencian el rol central de las oficinas nacionales de turismo en el exterior (ONTE), como el principal instrumento a través del cual las organizaciones nacionales de turismo (ONT) coordinan y ejecutan sus objetivos en el mercado internacional. Asimismo, evidencia el impacto del desarrollo de la tecnología digital en las prácticas de las ONTE, a través de la adopción del una mezcla promocional que se caracteriza por ser online, social y móvil. Desde el punto de vista profesional, nuestro estudio puede ser de utilidad para los gestores de marcas de destinos turísticos en el desarrollo de sus objetivos de comunicación en el mercado internacional. Desde el punto de vista académico, la contribuye al desarrollo del campo de estudio de la comunicación y el branding de los destinos turísticos.
This study aims to investigate the structure, communication activities, and use of media in the international promotion of tourism destinations. We implemented a methodological approach based on an online survey and qualitative interviews with destination brand managers, as well as the analysis of relevant documents. The current study confirms the fundamental role of national tourism offices abroad (NTOAs), which are the main coordination via of national tourism organizations’ (NTOs) to accomplish their objectives in the international market. The study also highlights the impact of digital technology on the activities of the NTOAs, which have widely adopted the online, social and mobile media in their promotional mix. This research has several practical applications for practitioners and academics. The present study provides new insights for destination brand managers to develop international communications strategies. Furthermore, this research contributes to the development of the field of destination branding and communications.

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Valášek, Martin. "Zdravotně technické instalace v bytovém domě s komerčními prostory." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-227246.

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This thesis describes the design of plumbing in an apartment building with commercial space in Ilava. The theoretical part is devoted to the design of the container hot drinking water and it´s possible alternatives. The work also focuses on possible solutions diploma work. Computational part of a project proposal contains sewage and rainwater drainage, water supply systems and connecting the building to the existing network hardware. It is a residential house, which is in part intended for commercial premises and the second part is intended for housing. The building has four floors and no basement.

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Öhman, Erika, and Malin Toll. "Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19296.

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In the early 1990’s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society. The first chapter examines how the public sector and especially health care, is financed and managed. We also explore what it means to be exposed to competition and find that there are many different ways of exposing the public sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers. The question that this paper seeks to answer is: "Are there any differences between publicly and privately owned dental care companies in how they communicate with their consumers?" Communication in this study refers to planned communication such as advertisement and websites, as well as the message the consumer receives when interacting with the product or service that is delivered. Two dental care companies in the city of Stockholm are examined in this comparative case study, one is owned by the public sector and one is a privately owned company. This paper concludes that publicly and privately owned dental care companies communicate with their consumers in slightly different ways. Privately owned dental care companies include their employees and use word of mouth in their communication to a higher extent than dental care companies owned by public sector. We suggest that this could mean that privately owned companies view their consumers as customers who need to be convinced, whereas publicly owned companies are more informative in their communication suggesting they view their consumers more like patients who need to be educated. Because unplanned communication was not examined in this study, this is suggested as a future field of research, to gain a deeper understanding of the relationship between consumer and company.

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Ranaivosoa, Rabemananjara Antsa. "Communauté en ligne de co-création d'expérience touristique : le cas de l'Office Régional du Tourisme d'Analamanga (Madagascar)." Phd thesis, Université de Grenoble, 2012. http://tel.archives-ouvertes.fr/tel-00916839.

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L'apparition de nouvelles technologiques de l'information et de la communication, et plus particulièrement l'avènement du Web 2.0, offre des opportunités de co-création de valeur pour les entreprises et leurs clients. La "communauté en ligne de co-création" est une des diverses formes de co-création de valeur identifiées dans la littérature. Ce pendant, la majorité des recherches ont été menées autour des biens tangibles (chaussures de sport pour le cas de Nike, ou le secteur de l'automobile avec BMW). L'objectif de cette recherche est de comprendre en profondeur le concept de co-création de valeur, appliquée au secteur du tourisme (bien intangible),et d'identifier les opportunités qui peuvent s'offrir aux touristes et aux destinations, grâce à une collaboration créative à travers les interactions dans une communauté en ligne. Pour répondre à cette problématique, trois éléments théoriques de base ont été mobilisées: la co-création de valeur, la communauté en ligne et l'expérience touristique. Une étude de cas basée sur une approche qualitative - menée auprès de l'Office Régional du Tourisme ANAlamanga (ou ORTANA) - a permis d'éclairer cette problématique.

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陳范回. "The marketing strategy for goverment ethics offices in R.O.C." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/39056107729374013408.

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碩士
國立政治大學
行政管理碩士學程
94
According to a recent report by Transparency International, International Institute for Management Development and other world well-known institutes, Taiwan is rated as mediocre government in terms of “Corruption Perception Index” and “Global Competitiveness Index”. Therefore, there is still a lot of room for improvement in preventing corruption. Government Ethics Departments are regarded to play an important role to promote the government ethics in the organization. This study not only refers to non-profit marketing theories but also compares the successful experience of Asian society in preventing and sweeping corruption and marketing strategy. Also, indepth interviews are used to understand the positioning of marketing strategy in our Government Ethics Departments today and gain feasible marketing strategy. This study finds out two aspects in the marketing strategies of Government Ethics Departments. First of all, inner organization marketing strategies consist of: promoting the image of government ethics officials, building up the sense of reliability, developing good relationship with the principal and colleagues, managing and serving by going around, participating activities in the organization and government ethics morals. Secondly, outer organization marketing strategies include: identification system of Government Ethics Departments, on-line service, various information-collecting, media marketing, school education, increasing anti-corruption awareness, making an overall plan for publication money, and integrating resources to reinforce the operation of local Government Ethics Affairs Connecting Center, etc.. In addition, this study suggests measurement on establishing anti-corruption institution, setting up sun-law system, and setting up the law for convicting civil servants of unaccounted-for property.

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Wang, Yi-Chuan, and 王苡權. "Relationship Marketing and Coproduction in Dental Clinics." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71406744889208925332.

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碩士
國立高雄第一科技大學
國際管理碩士學位學程
98
Coproduction is the goal that the customers co-create the higher value for the process of service. After the National Health Insurance (NHI) implementing, the dental care market has become highly competitive. According to dentistry is a high-contact and high-involvement industry. The period of treatment is long therefore patients and dental clinics would establish the relationship easily. This research constructs a relationship quality model and combines it with factors of coproduction which is suitable for dentistry. From literature review, there are three important factors in the antecedent factors of relationship quality which are service quality, relationship investment and communication respectively. In recent years, the concept of coproduction is developed in many industries. Due to this reason, this research proposes the three factors links to coproduction and further discuss the patients’ loyalty. This study exams the antecedent factors, relationship quality (trust, commitment, satisfaction and coproduction) and final outcome (loyalty). On the basis of testing, 452 samples are collected from patients in 8 large-scale dental clinics finally. Furthermore, most of relationships in our model are partially supported. After testing, the result shows that coproduction may have a significant role in dentistry. The empirical tests that this study uses to examine the hypotheses are Lisrel 8.8 of Structural Equation Modeling (SEM) and spss 14.0 to examine the hypothesis. The research findings are as follows: 1. Service quality and communication have positive effects on relationship quality but relationship investment influence relationship quality negatively. 2. In relationship quality, only the factor of commitment affects coproduction significantly. 3. Coproduction is a partial role of indirect effect between relationship quality and patients loyalty.

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Cesarotti, Dennis. "Comprehensive assessment of the recycling potentials for the waste streams of small quantity generators." 1999. http://catalog.hathitrust.org/api/volumes/oclc/48049641.html.

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林峰邦. "Formation and analysis of dental handpiece repair marketing strategy." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57455467147889067186.

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碩士
逢甲大學
工業工程與系統管理學系
103
With the rise of health awareness, medical biotech industry not only government as a key development industry, as more biotech lined with bamboo shoots, but the vast majority are all health food, healthy food for their sales targets, but , famous throughout the world, with its strong manufacturing sector in Taiwan, medical device manufacturers in Taiwan, has a countable, not only because of regulatory requirements, more parts, to regard joining the biotech and manufacturing, the need for more technical Running with the threshold required to interact with quenching chain, so that Taiwan medical community used medical equipment, animal and plant tens of thousands to several million dollars, mostly through imports from agents, just as the automobile industry in general, its logistical needs maintenance is a highly anticipated industry, this research through data analysis to identify the underlying conduct marketing strategy, thus achieving performance growth targets.

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GAN, SHI-GI, and 甘十祺. "A study of the marketing characteristics between domestic banks and Taiwan branch offices of foreignal banks." Thesis, 1989. http://ndltd.ncl.edu.tw/handle/16251828081089007041.

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Huang, Kuan-Chieh, and 黃冠傑. "A Study of International Marketing Strategy in Dental Technology Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/regeac.

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碩士
國立臺北科技大學
管理學院經營管理EMBA專班
100
In recent years, dental technology has received more attention. Amid intense competition, it has become increasingly important for biomedical companies to find their niche in the industry. To develop effective marketing strategies, the present study sets out to investigate the demand of the industry. In Taiwan, dental technology is operated by small or medium enterprises and the market is limited. Since there is a lack of knowledge in global marketing strategies, Taiwanese companies tend to promote their products by slacking prices. Through the analysis of the market and case study, the present study intends to raise the awareness of those enterprises involved in the dental technology industry and to facilitate their understanding of their strengths and the demand of the market. It is hoped that a new business model may be constructed and the goal of sustainable operation and internationalization may be realized.

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Hung, Ching-Lin, and 洪清麟. "Customer management and relationship marketing management for a dental clinic--A case study with dental clinics in Taichung city." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/89539128000734810048.

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碩士
逢甲大學
經營管理碩士在職專班
97
In recent years because of the impact of national health insurance system, the operation of dental clinics is in the Warring States period to enter. Taichung City is not only the dental clinics set up very many, the establishment of the amount of it is reaching new heights. But how to run a dental clinic? What the people want to compare the dental clinics? In this thesis, the use of survey methods, respectively, in the dental clinics in service quality, relationship marketing and customer behavioral intention to explore three aspects of the operation and management of dental clinics with a view to follow-up dental clinics in operation than to have a clear direction and methods, rather than into unnecessary vicious competition. Questionnaire results showed that: in Taichung, the dental clinic will affect the quality of service to the medical treatment and follow-up to the people''s wishes for medical treatment; dental clinic has a rich educational experience and skills that will affect the dentist for treatment and follow-up to the people''s wishes for medical treatment; clinics to facilitate will affect the people of medical treatment and follow-up to the wishes of medical treatment; dental clinics in the decoration to the medical treatment will affect the people''s wishes for medical treatment and follow-up; dental clinics have a valuable high-tech medical equipment to medical treatment will affect the people''s wishes for medical treatment and follow-up; relationship marketing has good dental clinics to the medical treatment will affect the people''s wishes for medical treatment and follow-up; items from different backgrounds relationship marketing on customers showed significant differences.

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Chiu, Chinghsiang, and 邱晶珦. "The Study On The Factors Associated With Choosing Dental Implants And Marketing." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/21655228493877660099.

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碩士
義守大學
管理學院管理碩士在職專班
100
The missing tooth rate and missing tooth number of the populace in Taiwan are markedly high, and increased with age. This is the momentum of the growth of dental market. The current study was aimed to investigate the factors associated with choosing dental implant, and analysised the impact of the social demography to patient’s dental treatment and choosing dental implant. Subjects in Kaohsiung City were recruited. The questionnaire contents including the demographic variables, dental medical treatment experience for patients and factors of the consideration of choosing dental implant are the three parts of this research. SPSS12.0 version statistics software was used to do the date analysis, including the descriptive statistics, t-test, the chi-square test, ANOVA, analysis, etc. This research distributed 260 questionnaires. Two hundred fifty four copies of the questionnaire were completed and returned. Among them, 87.8% had heard dental implant, 65.7% would consider dental implant if it is necessary to replace the missing teeth. The chi-square test showed that age, education level, marriage and occupation were significantly related to individual attribution. ANOVA analyses found that different education level significantly effect on reputation and marketing. Dental treatment experience significantly effects on dental facilities and implant quality. In conclusion, the promotion of professional reputation and establishment of a good doctor-patient relationship and good quality of medical care could help dental mangers to develop strategies to encourage patients to choose dental implant.

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Erasmus, Attie Stephanus. "Die bemarking van tandheelkundige dienste in Suid-Afrika." Thesis, 2014. http://hdl.handle.net/10210/10068.

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M.Com. (Enterprise Management)
This study is concerned with the marketing of dental services in South Africa. The past, present and future, with special reference to the role of the Dental Association of South Africa and the dentist in private practice. The distinguishing characteristic of every profession is a very long tradition of service to mankind. Significantly it is this ethos which today has given impetus to the need to develop marketing skills to sustain and further the socially valuable aspects of the professions' service. In the past there was massive resistance by professional people to the concept of marketing. Primarily it was fear of the unknown. It was a basic misunderstanding of what marketing is and an alarm at the twin thoughts of what it might be and what It might do. There was a fear that marketing is advertising and that the high cost of advertising will be exacerbated by the need to cut fees to gain promotional advantages. Reduced fees will mean trimmed service and a consequent drop in professional standards. All of this will be ruinous to the professional and worse, will damage the dignity that underpins the professional ethos. Marketing is not only perfectly compatible with the professional ethos but in many ways is to be regarded as a professional responsibility, it follows that universities and the teachers of aspirant practitioners should accept marketing principles and acquaint themselves with marketing practices. It is important for the dentist to have a fundamental knowledge of the principles of marketing and the legal aspects that restrict the freely use of all the tools of marketing. Since marketing is based on an understanding of consumer behaviour this is a very important study. Today, more than ever, businesses are looking for a competitive edge, a strategic uniqueness to distinguish themselves from their competition. One strategic route is emerging as the answer, namely customer satisfaction, through the principal factor of customer service quality. Understanding customer expectations is a prerequisite for delivering superior service...

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Lee, Tsung-Hua, and 李宗樺. "The Application of Data Mining on Chinese Medicine, Dental Offices, Western Medicine Clinics, and Hospitals: A Study on Characteristics of High Medical Resource Users." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/81897007590222346094.

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碩士
國立中正大學
資訊管理所暨醫療資訊管理所
97
Objectives: To find out the features of those who use excessive medical resource according to the category of global budget system in National Health insurance, and figure out possible potential issues about medical resource utilization among the insured in the triangular relationship of the National Health Insurance. Methods: Applying to the National Health Insurance Research Database from the 1999 to 2005, and adopting the analysis of the cluster of Data mining, Decision tree, and Affinity to anglicize the features of those who use excessive medical resource of Chinese, Dental, Western Medicine, Hospitals in outpatient services. Results: The characteristic of outpatient services excessive medical resource utilization are elderly, Chronicle Illness, Off-island, Children’s, Psychiatric, Metropolitan Area, Military and Veteran’s. Conclusions: The recommendations made above can be conclusively drawn into a time line, starting with early prevention, improvement, and eventually long term reform. The early prevention needs to focus on preventive care and health care education, followed by ensured equality, quality, efficiency, and ability to make amendments. Lastly, the long term plan should focus on resolving financial issues to ensure sustainable operation of NHI.

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Chen, Yen-Ling, and 陳彥伶. "A Study on Franchising Intention of Dental Clinics in Taiwan: The Marketing Relationship Perspective." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/29yg4n.

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碩士
國立臺灣師範大學
全球經營與策略研究所
100
Since the implementation of the National Health Insurance system in Taiwan in 1995, profit margins of local clinics and hospitals have been largely reduced. And, because of the increasing gross disposal income level due to highly economic development in Taiwan, more and more people care about better quality of medical care. Both factors are driving dental clinics to develop more self-paid service items or engage in a strategic alliance, such as joining a dental franchising system, to be more competitive in the industry. In this study we investigate the dental franchisee’s intention to remain in a franchising system in Taiwan from the relationship marketing perspective. A dental franchising system has the advantages of horizontal and vertical industry integrations, which benefit dental franchisees from having economies of scale, group brand effects, flexible information systems, efficient and effective management mechanisms, and trainings in advanced dental techniques. Dental franchisees hope to obtain long-term stable benefits from the membership and the dental franchisor wishes to maintain and grow up the system. From the franchisor’s angle, the increased relationship quality, such as trust, commitment and satisfaction perceived by a franchisee, is able to raise its intention to remain in the system. In this study, we propose a model which uses relationship quality to mediate shared value and relationship benefits, and franchising intention. We believe that through shared value between franchisees and the franchisor, and relationship benefits, franchisees will perceive higher level of relationship quality which, in turn, results in higher level of intention to remain in the franchising system. A random sample of local dental clinic franchisees was used to test against the proposed model.

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Huang, Liang-Hsuan, and 黃亮軒. "The analysis of use intention and future marketing strategies for the self made dental products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/33012929390304037574.

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碩士
義守大學
管理碩博士班
102
The most of gornverments invest significant resources to foster biomedical industry in the world, because it is an important trend of development globally. Since 2005, Taiwan gornverment has decieded to start the development of hi-tech medical equipment &; device indusry, and then promote the development poject of biomedical equipment &; device cluster in the southern Taiwan. The「biomedical equipment &; device zone」in Kaohsiung science park,mainly is establishing the valued dental industry cluster as the goal. The dental implantation is currently the most rapid growth development in the dental industry, which leads to increase the growth of the related dental products as well, and the dental implant system is just the most important product of them. Since the current market of dental implant is still dominated by the international brand company from Europe and USA. The Taiwan made dental implants are lack of branding recognition and long term clinical reports. It is difficult for Taiwan made dental implants to compete with the other international dental impant companies. Therefore, it is important for Taiwan made dental implant to find out the competition advantages to maintain the domestic market and then go forward to the international market which is worthy to have the further discussion and study. Based on the above, this study has reviewed the relative marketing literatures and the analyzed the current market and also used the depth expertise interview to obtain the initial key fators of the problems, and then conducted a questionnaire survey to the dentists with dental implantation experiences. Mainly forcused on the study of the key factors when dentists chosing the dental impnat system, and the advantages of the foregin brands of dental implant system, and then arrange the collected information for analysis. According to the result, the key factors of dentists chosing the dental implant system are relative clnical report support and brand recognition, and it is the reason that European dental implant systems become the main choice of them, but the dentists still not satisfy on the price、problem feebacks and custom service that the services provided by the import distributors. On the other hand, the use intention of Taiwan made dental implant system are based on the relative clnical report support and cheaper price as the main consideration to the dentists. Therefore establishing the brand recognition to increse the value of the products can assist Taiwan made dental implant systems to promote in the market, and the general practices can be base on company image、quality services、technology、advertising、distribution and so on to do the variety planning then execution.

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Chien-IHuang and 黃倩儀. "The Impacts of the Service Marketing Mix on Customer Satisfaction and Loyalty in Dental Clinics." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5rtzd8.

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碩士
國立成功大學
高階管理碩士在職專班(EMBA)
105
In recent years, due to the widely used internet information and the fast development of medical treatment technology, the rising level of general public awareness as well as the increasing attention of oral hygiene, the customers demand much higher quality of medical treatments and services. In addition, the standards of choosing proper medical institutions rise higher tremendously. The competition of dental industry is becoming more and more intense. Therefore, how to strengthen the quality of medical treatment and how to understand the needs of customers by interacting with them to fulfil their satisfaction will be an important subject that needs to be addressed. This research is to discuss the impacts of the service marketing mix on customer satisfaction and loyalty in the dental clinics. SPSS 22, which is a data analysis software, is used for reliability analysis, descriptive statistics analysis, correlation analysis as well as regression analysis. The result of this research is the seven dimensions of the 7Ps of marketing mix of the service industry. They are, in no particular order, product, price, place, promotion, physical environment, people and process. For customer satisfaction, process, product and people have the significant effects, respectively. For customer loyalty, the factors that have the significant effects sequentially are process, people, product and promotion. For a dental clinic, not only the skill and professionalism of the dentist is the main core of the dental practice, but also the effectiveness of the practice process can also improve the clinical operation and providing properly professional trainings to dental assistants will also increase the customer’s satisfaction.

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Kwong, Michael W. Davis William J. "Effectiveness of a chlorine dioxide mouthrinse (0.1%) as a preprocedural rinse for the reduction of bacteria in dental office aerosols." 1996. http://catalog.hathitrust.org/api/volumes/oclc/48163927.html.

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Thesis (M.S.)--Medical College of Ohio, 1996.
Major advisor: William J. Davis. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

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Dissertations / Theses on the topic 'Marketing in dental offices'

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