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Relevant bibliographies by topics / Marketing in e-commerce

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Journal articles

Academic literature on the topic 'Marketing in e-commerce'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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Journal articles on the topic "Marketing in e-commerce"

1

Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.

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In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and

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2

Trisna, Anak Agung Inten, I. Nyoman Gede Ustriana, and Gede Mekse Korri Arisena. "MARKETING OF VEGETABLES THROUGH E-COMMERCE IN BALI PROVINCE." Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 5, no. 1 (2021): 56–67. http://dx.doi.org/10.14710/agrisocionomics.v5i1.7872.

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BPS National Socioeconomic Survey of Province Bali in 2016 to 2017 years, explains the order of foodstuffs (staple foods) with the highest level of consumption after grains are vegetables.Marketing vegetable in the Province Bali were still conventional, compared to some regions in Java which was increasingly aggressively marketing agricultural products with e-commerce. The purpose of this study is to examine the profile of e-commerce users. This research was explained characteristics, marketing management activities on the e-commerce platform, easy of used, e-commerce adoption and business suc

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3

Chłopek, Zbigniew. "Innovative marketing e-commerce - tracking customer preferences." Ekonomiczne Problemy Usług 126 (2017): 37–44. http://dx.doi.org/10.18276/epu.2017.126/2-04.

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4

Haley, George T. "E-commerce in China." Industrial Marketing Management 31, no. 2 (2002): 119–24. http://dx.doi.org/10.1016/s0019-8501(01)00183-3.

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5

Mandal, Pratap Chandra. "Adoption of E-Commerce and M-Commerce Marketing Practices." International Journal of Business Strategy and Automation 2, no. 3 (2021): 20–35. http://dx.doi.org/10.4018/ijbsa.20210701.oa2.

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E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The study discusses about pure-click companies which sell products online and about brick-and-click companies which sell products both online and through intermediaries. The study focuses on m-commerce which is becoming an important distribution channel and preferred mode of transaction with the increasing usage of smart phones. Companies practicing e-commerce and m-commerce

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6

Malte, FIEDLER, and KISSLING Martin. "FAKE REVIEWS IN E-COMMERCE MARKETING." Herald of Kyiv National University of Trade and Economics 130, no. 2 (2020): 77–86. http://dx.doi.org/10.31617/visnik.knute.2020(130)07.

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7

Rahayu, S. K., and F. N. Fatima. "Marketing Communication Strategy with E-Commerce." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032058. http://dx.doi.org/10.1088/1757-899x/662/3/032058.

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8

Guercini, Simone, Pedro Mir Bernal, and Catherine Prentice. "New marketing in fashion e-commerce." Journal of Global Fashion Marketing 9, no. 1 (2018): 1–8. http://dx.doi.org/10.1080/20932685.2018.1407018.

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9

Erdem, S. Altan, Karen E. James, and Kenneth E. Clow. "E-Commerce Issues in Healthcare Marketing." Services Marketing Quarterly 26, no. 1 (2004): 55–69. http://dx.doi.org/10.1300/j396v26n01_04.

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10

Bilnikova, Zvezdelina. "Internet marketing and e-commerce – interaction." SHS Web of Conferences 120 (2021): 02024. http://dx.doi.org/10.1051/shsconf/202112002024.

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E-commerce has taken up an increasing share of market relations in recent years. The use of online marketing tools allows us to reach the right end consumer. In the present report we shall study part of them and more specifically those used in communication policy. The main aim of this work is to analyze the interaction between internet marketing and e-commerce on the end consumer of goods and services. The research methods used are: theoretical and empirical methods, such as analysis, synthesis, comparison, etc. The results achieved are related to the analysis of establishing an internet shop

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