Log in

Relevant bibliographies by topics / Marketing in e-commerce / Journal articles

To see the other types of publications on this topic, follow the link: Marketing in e-commerce.

Journal articles on the topic 'Marketing in e-commerce'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing in e-commerce.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.

Full text

Abstract:

In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and

APA, Harvard, Vancouver, ISO, and other styles

2

Trisna, Anak Agung Inten, I. Nyoman Gede Ustriana, and Gede Mekse Korri Arisena. "MARKETING OF VEGETABLES THROUGH E-COMMERCE IN BALI PROVINCE." Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 5, no. 1 (2021): 56–67. http://dx.doi.org/10.14710/agrisocionomics.v5i1.7872.

Full text

Abstract:

BPS National Socioeconomic Survey of Province Bali in 2016 to 2017 years, explains the order of foodstuffs (staple foods) with the highest level of consumption after grains are vegetables.Marketing vegetable in the Province Bali were still conventional, compared to some regions in Java which was increasingly aggressively marketing agricultural products with e-commerce. The purpose of this study is to examine the profile of e-commerce users. This research was explained characteristics, marketing management activities on the e-commerce platform, easy of used, e-commerce adoption and business suc

APA, Harvard, Vancouver, ISO, and other styles

3

Chłopek, Zbigniew. "Innovative marketing e-commerce - tracking customer preferences." Ekonomiczne Problemy Usług 126 (2017): 37–44. http://dx.doi.org/10.18276/epu.2017.126/2-04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Haley, George T. "E-commerce in China." Industrial Marketing Management 31, no. 2 (2002): 119–24. http://dx.doi.org/10.1016/s0019-8501(01)00183-3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Mandal, Pratap Chandra. "Adoption of E-Commerce and M-Commerce Marketing Practices." International Journal of Business Strategy and Automation 2, no. 3 (2021): 20–35. http://dx.doi.org/10.4018/ijbsa.20210701.oa2.

Full text

Abstract:

E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The study discusses about pure-click companies which sell products online and about brick-and-click companies which sell products both online and through intermediaries. The study focuses on m-commerce which is becoming an important distribution channel and preferred mode of transaction with the increasing usage of smart phones. Companies practicing e-commerce and m-commerce

APA, Harvard, Vancouver, ISO, and other styles

6

Malte, FIEDLER, and KISSLING Martin. "FAKE REVIEWS IN E-COMMERCE MARKETING." Herald of Kyiv National University of Trade and Economics 130, no. 2 (2020): 77–86. http://dx.doi.org/10.31617/visnik.knute.2020(130)07.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Rahayu, S. K., and F. N. Fatima. "Marketing Communication Strategy with E-Commerce." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032058. http://dx.doi.org/10.1088/1757-899x/662/3/032058.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Guercini, Simone, Pedro Mir Bernal, and Catherine Prentice. "New marketing in fashion e-commerce." Journal of Global Fashion Marketing 9, no. 1 (2018): 1–8. http://dx.doi.org/10.1080/20932685.2018.1407018.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Erdem, S. Altan, Karen E. James, and Kenneth E. Clow. "E-Commerce Issues in Healthcare Marketing." Services Marketing Quarterly 26, no. 1 (2004): 55–69. http://dx.doi.org/10.1300/j396v26n01_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Bilnikova, Zvezdelina. "Internet marketing and e-commerce – interaction." SHS Web of Conferences 120 (2021): 02024. http://dx.doi.org/10.1051/shsconf/202112002024.

Full text

Abstract:

E-commerce has taken up an increasing share of market relations in recent years. The use of online marketing tools allows us to reach the right end consumer. In the present report we shall study part of them and more specifically those used in communication policy. The main aim of this work is to analyze the interaction between internet marketing and e-commerce on the end consumer of goods and services. The research methods used are: theoretical and empirical methods, such as analysis, synthesis, comparison, etc. The results achieved are related to the analysis of establishing an internet shop

APA, Harvard, Vancouver, ISO, and other styles

11

Jiang, Wen Rong, and Shi Wei Lin. "Information Technology in the E-Commerce Marketing Strategy of OAWAY Website." Advanced Materials Research 859 (December 2013): 551–55. http://dx.doi.org/10.4028/www.scientific.net/amr.859.551.

Full text

Abstract:

In this paper, it is analyzing the e-commerce marketing strategy with information technology in the promotion process of SME (small and medium-sized enterprises) . Some marketing methods is indicated. There are through search engine optimization, microblogging marketing, BBS marketing, event marketing technology , etc. Using these methods, the e-commerce website can be faster and better indexed by search engines with information technology. Then, improve the e-commerce website's ranking in search results. Thus, enhance the e-commerce website's sales, corporate online image and corporate cultur

APA, Harvard, Vancouver, ISO, and other styles

12

Gregory, Gary, Munib Karavdic, and Shaoming Zou. "The Effects of E-Commerce Drivers on Export Marketing Strategy." Journal of International Marketing 15, no. 2 (2007): 30–57. http://dx.doi.org/10.1509/jimk.15.2.30.

Full text

Abstract:

The emergence of e-commerce technology has had a significant effect on firms’ export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy. This study develops and tests a theoretical model to delineate how e-commerce drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce drivers (product online transferability and e-commerce assets) directly increase a firm's degree of promotion adaptation, enhance communication and distribution efficiencies, facilitate greater distribution support, and im

APA, Harvard, Vancouver, ISO, and other styles

13

Sakhena, Phooja, Titi Sriwahyuni, and Muhammad Adri. "PERANCANGAN E-COMMERCE PEMASARAN KAIN SONGKET SILUNGKANG BERBASIS WEB." Voteteknika (Vocational Teknik Elektronika dan Informatika) 7, no. 1 (2019): 156. http://dx.doi.org/10.24036/voteteknika.v7i1.103838.

Full text

Abstract:

E-Commerce is a process of buying, selling or exchanging goods / products, services and information obtained through a computer network. Web-based marketing of songket silungkang cloth e-Commerce is an online product sales website that contains songket silungkang fabric products. This application can be used by songket silungkang craftsmen. E-Commerce is designed using the PHP programming language with the CodeIgniter framework and database using MySql Xampp. E-Commerce marketing of songket silungkang fabric produces a web-based design of songket silungkang marketing E-Commerce that can be use

APA, Harvard, Vancouver, ISO, and other styles

14

YEO, JULIA, and WAYNE HUANG. "MOBILE E-COMMERCE OUTLOOK." International Journal of Information Technology & Decision Making 02, no. 02 (2003): 313–32. http://dx.doi.org/10.1142/s0219622003000641.

Full text

Abstract:

The popularity of m-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review in m-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in the m-commerce industry using SWOT analysis and Porter's Five Forces Model.

APA, Harvard, Vancouver, ISO, and other styles

15

Ukraincev, Dmitriy. "Qualitative Changes in Marketing Due to the Impact of E-Commerce." Ideas and Ideals 12, no. 3-2 (2020): 363–75. http://dx.doi.org/10.17212/2075-0862-2020-12.3.2-363-375.

Full text

Abstract:

The development and widespread adoption of digital economy in the last two decades inevitably had strong impact on the theory and practice of marketing. Under the influence of e-Commerce the form and content of marketing has changed. Today we can talk about the formation of a new field of study – Internet marketing. However, even in the European literature, the description of Internet marketing is fragmentary, Russian authors often do not consider Internet marketing as an independent direction in marketing. This article describes the role of e-Commerce in the economy. The author considers the

APA, Harvard, Vancouver, ISO, and other styles

16

Murdiana, Ramdani, and Zineb Hajaoui. "E-Commerce marketing strategies in industry 4.0." International Journal of Business Ecosystem & Strategy (2687-2293) 2, no. 1 (2020): 30–41. http://dx.doi.org/10.36096/ijbes.v2i1.165.

Full text

Abstract:

The business transition process from conventional to digital forms causes companies to think about strategic steps to make the new business processes that are in it become sustainable. One way is to take advantage of technological developments in the era of industry 4.0 that change the way work is done from the conventional way towards digital technology by utilizing e-commerce. This research uses descriptive research method with a qualitative analysis approach. Data collection techniques in this study used primary data and secondary data approaches. Data obtained from research are empirical d

APA, Harvard, Vancouver, ISO, and other styles

17

Buruk, Anna, Olga Logacheva, and Elena Ubozhenko. "TRENDS IN E-COMMERCE AND INTERNET MARKETING." Interexpo GEO-Siberia 5 (2019): 183–88. http://dx.doi.org/10.33764/2618-981x-2019-5-183-188.

Full text

Abstract:

The main characteristics of e-commerce, conceptual apparatus, development trends in domestic and foreign markets are considered. The main features characterizing Internet marketing are highlighted, recommendations are offered in the field of education to provide e-commerce market with specialists in accordance with the emerging new needs.

APA, Harvard, Vancouver, ISO, and other styles

18

Alrawi, Khalid W., Hamid R. Ekbia, and Khalifa H. Jaber. "A New Marketing Strategy for E-Commerce." Global Business Review 9, no. 2 (2008): 273–86. http://dx.doi.org/10.1177/097215090800900207.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Mazzarol, Tim. "SMEs engagement with e-commerce, e-business and e-marketing." Small Enterprise Research 22, no. 1 (2015): 79–90. http://dx.doi.org/10.1080/13215906.2015.1018400.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Hudák, Martin, Eva Kianičková, and Radovan Madleňák. "The Importance of E-mail Marketing in E-commerce." Procedia Engineering 192 (2017): 342–47. http://dx.doi.org/10.1016/j.proeng.2017.06.059.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Svatošová, Veronika. "The Use of Marketing Management Tools in E-commerce." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 1 (2015): 303–12. http://dx.doi.org/10.11118/actaun201563010303.

Full text

Abstract:

Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. This paper focuses on the e-commerce marketing management and its importance that is currently in theory and practice underestimated. Based on the analysis of the current state, synthesis of knowledge are literature research, quantitative survey was conducted using questionnaires, which aims to determine the use of marketing management tools, weaknesses and effectiveness of the marketing mana

APA, Harvard, Vancouver, ISO, and other styles

22

Michalak, Wieslaw, and Ken Jones. "Canadian e‐commerce." International Journal of Retail & Distribution Management 31, no. 1 (2003): 5–15. http://dx.doi.org/10.1108/09590550310457809.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Ghiffarin, Adnan Rifqy, Yusuf Priyandari, and Eko Liquiddanu. "Marketing Analysis for E-Commerce Improvement In Small and Medium Enterprise of Batik Using E-Commerce Marketing Mix Model." IOP Conference Series: Materials Science and Engineering 495 (June 7, 2019): 012044. http://dx.doi.org/10.1088/1757-899x/495/1/012044.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Yadav, Mayank, and Zillur Rahman. "The influence of social media marketing activities on customer loyalty." Benchmarking: An International Journal 25, no. 9 (2018): 3882–905. http://dx.doi.org/10.1108/bij-05-2017-0092.

Full text

Abstract:

PurposeThe purpose of this paper is to examine the impact of perceived social media marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e-commerce context.Design/methodology/approachThe study surveyed 371 students from a large university in India. The data were analyzed via confirmatory factor analysis and the research hypotheses were examined using SEM.FindingsThe study revealed three key findings. First, perceived SMMAs of e-commerce comprise five dimensions, namely, interactivity, informativeness, word-of-mouth, personalization and trendiness. Second, p

APA, Harvard, Vancouver, ISO, and other styles

25

Trushkina, N. V., O. R. Serhieieva, and Y. O. Shkrygun. "Conceptual Approaches to Defining «E-commerce»." PROBLEMS OF ECONOMY 4, no. 46 (2020): 231–40. http://dx.doi.org/10.32983/2222-0712-2020-4-231-240.

Full text

Abstract:

At the present stage of rapid formation of the digital space, the problems of e-commerce development are becoming relevant. The article aims at generalizing and systematizing the existing scientific approaches to the interpretation of the "e-commerce" concept, and substantiating the author’s approach to defining the essence and content of this term. To achieve this goal, methods of analysis and synthesis, comparison, structural and logical generalization, and classification are used. It has been found out that most researchers identify e-commerce with such concepts as e-business, Internet busi

APA, Harvard, Vancouver, ISO, and other styles

26

Qian, Guang Tian. "Behavior Analysis in E-Commerce." Applied Mechanics and Materials 539 (July 2014): 443–47. http://dx.doi.org/10.4028/www.scientific.net/amm.539.443.

Full text

Abstract:

At the age of the electronic commerce, the introduction of the electronic commerce into the sports, and the formation of electronic commerce, the present situation and the environment and the changes of the sports consumers under this environment provide the countermeasures for the development of the marketing of the sports market and the development of the electronic commerce for sports.

APA, Harvard, Vancouver, ISO, and other styles

27

Sabbagh, Foued. "Digital Economy and Communication Technologies: Methods and Mechanisms of Promotion Through E-Commerce and E-Marketing." Sumerianz Journal of Economics and Finance, no. 312 (December 15, 2020): 234–45. http://dx.doi.org/10.47752/sjef.312.234.245.

Full text

Abstract:

This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field

APA, Harvard, Vancouver, ISO, and other styles

28

Sabbagh, Foued. "Digital Economy and Communication Technologies: Methods and Mechanisms of Promotion through E-Commerce and E-Marketing." Indian Journal of Data Communication and Networking 1, no. 3 (2021): 10–22. http://dx.doi.org/10.35940/ijdcn.b5003.061321.

Full text

Abstract:

This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field

APA, Harvard, Vancouver, ISO, and other styles

29

Dammann, G. "E-Health Marketing für Krankenhäuser - zwischen E-Commerce und E-Health." Krankenhauspsychiatrie 17, no. 4 (2006): 173–80. http://dx.doi.org/10.1055/s-2006-954999.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Gian, Moossa, and Samuel Ikate. "Development of Electronic Business From the Historical Point of View of an E-Commerce Concept." Journal Dimensie Management and Public Sector 2, no. 2 (2021): 19–24. http://dx.doi.org/10.48173/jdmps.v2i2.91.

Full text

Abstract:

This article discusses what e-commerce marketing is and how it works. E-commerce marketing is a form of internet marketing that makes use of websites to conduct business or promote online merchandise purchases. Although the presence of e-commerce has a number of benefits, it still has a number of drawbacks, namely. The terms e-company and e-commerce refer to business activities conducted across the internet. Via e-commerce, everybody on Earth has the same prospects and chances to compete and prosper in cyberspace industry. The rapid advancement in technology in the 1990s resulted in the prolif

APA, Harvard, Vancouver, ISO, and other styles

31

Kızılaslan, Nuray, and Tayfur Ünal. "Tarımsal Pazarlamada Alternatif Pazarlama Ağı Olan Elektronik Ticaretin(E-Ticaret) SWOT Analizi ile Değerlendirilmesi." Turkish Journal of Agriculture - Food Science and Technology 3, no. 7 (2015): 537. http://dx.doi.org/10.24925/turjaf.v3i7.537-544.299.

Full text

Abstract:

Compulsory competition occurring in the world trade has led the enterprises to different marketing system. Marketing problems seems to be a problem in Turkey rather than agricultural production problems. In this aspect, marketing alternatives are sought. E-commerce is a system with more opportunities in agricultural marketing. Increasing the applicability of this system in Turkey will eliminate many problems associated with marketing in agriculture. With an active use of E-commerce in agricultural marketing, it provides convenience at marketing products of agro-related industries agencies and

APA, Harvard, Vancouver, ISO, and other styles

32

Özpinar, Alper, and Erdem Yavuz. "E-Commerce Training with Virtual Commerce Simulation." International Journal of E-Adoption 3, no. 2 (2011): 20–26. http://dx.doi.org/10.4018/jea.2011040103.

Full text

Abstract:

Over the last decade, commerce has experienced several major revolutions in size, structure, and competition. The importance of small and medium enterprises (SMEs) has become more important within this market structure. Electronic Commerce, commonly known as electronic marketing or e-commerce that consists of the buying and selling of products or services over electronic systems, is more profitable and affordable than ever before. However, few SMEs have been taking advantage of e-commerce due to the lack of education and training in new technologies. This paper presents the case study of e-com

APA, Harvard, Vancouver, ISO, and other styles

33

Kian Chong, Woon, Mathew Shafaghi, Christopher Woollaston, and Vincent Lui. "B2B e‐marketplace: an e‐marketing framework for B2B commerce." Marketing Intelligence & Planning 28, no. 3 (2010): 310–29. http://dx.doi.org/10.1108/02634501011041444.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Arifin, Adi Perdana. "Web 2.0. Based Marketing: Adoption of Facebook in Eyewear E-Commerce Industry." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 1324–29. http://dx.doi.org/10.5373/jardcs/v12sp3/20201381.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

PUSZTOVÁ, Ľudmila, and František BABIČ. "PERFORMANCE ASSESSMENT OF DIFFERENT CLASSIFICATION METHODS FOR COUPON MARKETING IN E-COMMERCE." Acta Electrotechnica et Informatica 20, no. 3 (2020): 11–16. http://dx.doi.org/10.15546/aeei-2020-0014.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Niavand, Hossein, Farzaneh Haghighat Nia, and R. Mahesh. "The Role of Internet Marketing on E-Commerce." Business and Management Horizons 6, no. 1 (2018): 139. http://dx.doi.org/10.5296/bmh.v6i1.13204.

Full text

Abstract:

In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purc

APA, Harvard, Vancouver, ISO, and other styles

37

D. Nugroho, Criswanto, and Veronica S. Moertini. "Prototyping of an E-Commerce Mobile Marketing System." International Journal of Information Technology Convergence and Services 3, no. 1 (2013): 1–20. http://dx.doi.org/10.5121/ijitcs.2013.3101.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Duffy, Dennis L. "Affiliate marketing and its impact on e‐commerce." Journal of Consumer Marketing 22, no. 3 (2005): 161–63. http://dx.doi.org/10.1108/07363760510595986.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Hughes, Tim John. "Marketing principles in the application of e‐commerce." Qualitative Market Research: An International Journal 5, no. 4 (2002): 252–60. http://dx.doi.org/10.1108/13522750210443209.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Yager, R. R. "Targeted e-commerce marketing using fuzzy intelligent agents." IEEE Intelligent Systems 15, no. 6 (2000): 42–45. http://dx.doi.org/10.1109/5254.895859.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Veleva, Petya. "INTERNET ADVERTISING - A MARKETING TOOL SUPPORTING E-COMMERCE." Trakia Journal of Sciences 17, Suppl.1 (2019): 883–90. http://dx.doi.org/10.15547/tjs.2019.s.01.145.

Full text

Abstract:

The possibilities of Internet advertising as a modern marketing tool for supporting and developing e-commerce were explored based on a web survey. An example of a paid video advertising published in social media for a certain period of time is presented. Internet advertising was used by a small company as a marketing strategy to promote produced goods. According to Pay-to-click (PTC) criterion, a 60% increase of interest by Internet users to the advertised product was reported. A significant increase in sales during the considered period was registered.

APA, Harvard, Vancouver, ISO, and other styles

42

Kusumanto, RD, and Mohammad Fadhli. "Desain E-Commerce Rumah Hijab Boutique Berbasis Android." Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) 4, no. 1 (2019): 34. http://dx.doi.org/10.30645/jurasik.v4i1.115.

Full text

Abstract:

Muslim hijab clothes in today's era are increasingly in demand, especially Indonesian women, it is evident that more and more commercial and online figures sell Muslim hijab clothing which continues to grow every day because the interest of buyers also increases, but because many businessmen are interested in opening hijab Muslimah business in business increasingly stringent, it takes an innovation in product marketing in order to compete. E-Coommerce design which is currently very popular is one of the strategies in marketing products by businessmen, E-Commerce utilizes technological developm

APA, Harvard, Vancouver, ISO, and other styles

43

Peng, Zhen Long, and Qin Rong. "E-Commerce Application Analysis of Flowers in China." Advanced Materials Research 971-973 (June 2014): 2325–28. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2325.

Full text

Abstract:

This paper expounds the development situation of e-commerce and the development status of the flower industry of China; points out the problems of e-commerce operation, network marketing and logistics in the development of E-commerce for flower industry; puts forward some methods such as building business alliance, updating the network marketing methods and optimizing the logistics, it puts emphasis on the following ways such as the micro-blog marketing, mobile phone client, establishment of flowers community, joining the group-buying websites and optimization of logistics service etc.

APA, Harvard, Vancouver, ISO, and other styles

44

Hung, Yung Chen, and Yi Cheng Liu. "Traffic-based industry map of e-commerce." International Journal of Internet Marketing and Advertising 3, no. 4 (2006): 355. http://dx.doi.org/10.1504/ijima.2006.012688.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Young, Joyce A., Paul W. Clark, and Faye S. McIntyre. "The Web as an E-Commerce Medium." Journal of Marketing Channels 14, no. 1-2 (2006): 5–22. http://dx.doi.org/10.1300/j049v14n01_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Noll, Jürgen. "Marketingfaktorren, kaufentscheidungsprozess und kundenbindung im e-commerce." der markt 42, no. 1 (2003): 35–44. http://dx.doi.org/10.1007/bf03032232.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Grandón, Elizabeth E., Suzanne A. Nasco, and Peter P. Mykytyn. "Comparing theories to explain e-commerce adoption." Journal of Business Research 64, no. 3 (2011): 292–98. http://dx.doi.org/10.1016/j.jbusres.2009.11.015.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Chanthinok, Kriangsak, and Phaprukbaramee Ussahawanitichakit. "E-MARKETING INTEGRATION STRATEGY ON MARKETING PROFITABILITY: EVIDENCE FROM E-COMMERCE BUSINESSES IN THAILAND." Journal of International Business and Economics 14, no. 2 (2014): 65–82. http://dx.doi.org/10.18374/jibe-14-2.5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Unsal, Fahri, Kurt Komaromi, and G. Scott Erickson. "Trust in E-Commerce." International Journal of E-Adoption 3, no. 4 (2011): 1–12. http://dx.doi.org/10.4018/jea.2011100101.

Full text

Abstract:

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanat

APA, Harvard, Vancouver, ISO, and other styles

50

Guo, Xin. "Analysis on Prediction Results and Curve Fitting of Search Engine Based on Boolean Model." Applied Mechanics and Materials 556-562 (May 2014): 3872–76. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.3872.

Full text

Abstract:

Since twenty-first Century, internet technology has the rapid development, the human society entered the era of network economy. Suddenly rising e-commerce occupies half of the country's retail enterprises. How to improve the efficiency of commodity marketing under the environment of e-commerce is one of the hot problems in modern enterprises. In the paper we firstly present marketing strategy under the environment of e-commerce, analyze the basic principle of search engine marketing, analyze the relationship between basic principles under the search engine marketing framework. Combining with

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!