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Relevant bibliographies by topics / Marketing in the construction industry

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Academic literature on the topic 'Marketing in the construction industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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Journal articles on the topic "Marketing in the construction industry"

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Dugar-Zhabon, Ruslana. "NTERNET MARKETING TOOLS IN THE CONSTRUCTION INDUSTRY." Scientific Papers Collection of the Angarsk State Technical University 2021, no. 1 (July 5, 2021): 263–66. http://dx.doi.org/10.36629/2686-7788-2021-1-1-263-266.

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Mokhtariani, Mahmood, Mohammad Hassan Sebt, and Hamid Davoudpour. "Construction Marketing: Developing a Reference Framework." Advances in Civil Engineering 2017 (2017): 1–14. http://dx.doi.org/10.1155/2017/7548905.

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Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on the nature of marketing and tailored marketing theories and strategies for the construction. This study attempts to fill a part of this gap by examining the nature of the construction industry from the marketing viewpoint and developing a comprehensive framework. A systematic investigation into the nature via a combination of Kotler’s product classification system and Lovelock’s classification criteria reveals that construction is an “industrial, project-based, and primarily service-oriented” (IPS) product with specific characteristics from the marketing perspective. Based on this nature, a reference framework for strategic marketing planning is developed through a literature review based on grounded theory and using the focus group discussion as a refinement tool. The framework indicates that construction companies are involved in and should plan for three working fields—project-based activities, relationship marketing, and marketing mix-related functions. The findings provide a fundamental basis that helps researchers and practitioners gain a true understanding of the concepts and scope of construction marketing and draw a clear and practical roadmap for future work.

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Lukiyanto, Kukuh, and Maranatha Wijayaningtyas. "MARKETING STRATEGY FOR INFORMAL WORKER GROUP IN CONSTRUCTION INDUSTRY IN INDONESIA." Management and Economics Journal (MEC-J) 1, no. 1 (December 24, 2017): 33. http://dx.doi.org/10.18860/mec-j.v1i1.4576.

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<p>The paper aims to identify foreman’s strategies in marketing his/her group’s service as well as analyzes how the foreman finds a job in construction project. Qualitative method with phenomenological approach was used to address the research’s problem through a survey involving two project managers and four construction foremen. The paper provides the empirical insights about the marketing strategy applied by foreman as group leader in Indonesian construction industry. Foreman is regarded as an informal leader who has strong emotional and social ties with fellow workers. As the main liaison between management and labor, the foreman should be able to organize the work and labor to achieve project objectives. Management expects the foreman to be able to supply the needs of the labors of the construction projects, while the workers hope the foreman to be able to provide jobs for them regularly. Because of the chosen research approach, the research result may lack generalisability. In order to increase the generalisability, the researcher is encouraged to test the proposed hypothesis in the future research. The paper includes implications for the development of foremen’s role in marketing strategy and for fulfiling the balance between project manager’s and construction labours’ rights. This paper fulfils how marketing strategy applied by foremen can fulfil the project manager’s and the construction labours’ rights.</p><p><strong>Keywords:</strong> Foreman, construction workers, marketing strategy.</p>

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Crespin-Mazet, Florence, and Pervez Ghauri. "Co-development as a marketing strategy in the construction industry." Industrial Marketing Management 36, no. 2 (February 2007): 158–72. http://dx.doi.org/10.1016/j.indmarman.2006.02.011.

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Awodele, Imoleayo Abraham, Adesoji Anthony Adegboyega, Onyinye Sofolahan, Abdullahi Adamu, and Kenneth John Saidu. "Factors determining the marketing strategies of construction firms: construction professionals' perspective." Independent Journal of Management & Production 11, no. 3 (June 1, 2020): 1070. http://dx.doi.org/10.14807/ijmp.v11i3.1068.

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Construction firms are not dedicated to the comprehensive adoption of marketing concepts and strategy, and thus do not enjoy the benefits of profit maximization, client satisfaction and loyalty and improved overall organizational performance. The purpose of this paper is, to assess the perception of construction professionals regarding the factors influencing the choice of marketing strategies adopted by their construction firms. A questionnaire survey approach was used in the study. The questionnaires were administered to construction professionals within the study area, Frequency, Percentile, Mean item score and Kruskal-Wallis test were used to analyses the data collected. The study found that employees' competence, technical knowledge of the firm, macroeconomic environment, and innovation are the major factors that influence the choice of marketing strategy. It was concluded that a firm's employee's knowledge and competencies and technological innovation plays a critical role in the adoption of suitable marketing strategies in the construction industry. In addition, there is agreement among construction professionals regarding the factors influencing the choice of marketing strategies adopted by their firms. This study adds to the body of knowledge existing on marketing and marketing strategies in construction organizations in Nigeria.

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Reshidi, Dr Sc Nail, MSc Reimonda Hoxha, and MSc Rasim Zuferi. "Marketing Strategies in the Real-Estate Industry in Prishtina." ILIRIA International Review 5, no. 1 (June 30, 2015): 29. http://dx.doi.org/10.21113/iir.v5i1.7.

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Real Estate is the industry that has always influenced the economic development of a country due to very costly investment and employment to thousands of people. This industry has been vastly developing in recent years in Prishtina, resulting in huge demand for real estate, which led to the establishment of many construction companies ready to meet this demand.The paper draws on data collection and information with the purpose of exploring and analyzing marketing strategies of construction companies in Prishtina’s market. This paper examines the role of internal and external factors that influence the development of the Real Estate industry and analyses the trends for the future. The objects as picked for the study are construction companies currently operating in this market, which was done so as to analyse their ways of doing business and their strategies and plans for achieving their objectives. Also, this research includes the level of demand versus supply for these companies and the success of meeting these requirements.

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Davis, Peter R., and Derek H. T. Walker. "Relationship Marketing: Providing Opportunities and Benefits for the Construction Industry." International Journal of Construction Management 3, no. 2 (January 2003): 69–78. http://dx.doi.org/10.1080/15623599.2003.10773044.

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Hove, George, and Thomas Rathaha. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe." International Business Research 14, no. 6 (May 12, 2021): 78. http://dx.doi.org/10.5539/ibr.v14n6p78.

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Purpose The purpose of this research was to examine the awareness of employees about green marketing, the initiatives taken by contractors and the challenges encountered in implementing the concept in the construction industry in Zimbabwe. Methodology The study was quantitative using an explanatory research design with the study population limited to construction companies registered with CIFOZ. A sample of 182 executives representing construction companies completed the questionnaire. The data were analysed using STATA version 12. Findings The findings showed a positive awareness in employees to green marketing in the industry and a positive perception of practices as evidenced by the construction employees. However, there are challenges in the implementation of green marketing, including a lack of green standards. Contribution and value add Based on employee perspectives, a conclusion was reached that green marketing has been embraced in the Zimbabwean construction industry, and there are green marketing initiatives undertaken by the construction companies in that country. The results of this study contribute to the body of academic knowledge, hence the theory base that was used to drive this study could be amended as a result of the insights from the study.

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Gineo, Wayne M. "Nursery Marketing Can Be Improved." Journal of Environmental Horticulture 6, no. 2 (June 1, 1988): 72–75. http://dx.doi.org/10.24266/0738-2898-6.2.72.

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The socioeconomic factors influencing consumer demand for landscape plants and services and nursery sector growth were investigated. Data that shows a shifting age composition, gains in consumer inconle, higher education levels, and increases in construction starts provides a socioeconomic rationale for continued expansion of the nursery industry. Through surveys and a review of published information it was revealed that the industry needs additional information on production costs, pricing strategies, profit margins for individual plants, product distribution and market planning. Research aimed at incorporating these components into appropriate economic analyses and models designed to investigate production and marketing of landscape plants and related services would assist the industry in capitalizing on the anticipated growth in demand.

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Ellegaard, Chris, Lena E. Bygballe, Anna Dubois, and Lars Bankvall. "Purchasing and supply management in the construction industry." Journal of Purchasing and Supply Management 16, no. 4 (December 2010): 219–20. http://dx.doi.org/10.1016/j.pursup.2010.09.004.

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Dissertations / Theses on the topic "Marketing in the construction industry"

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Yisa, S. B. "A methodology for evaluating the marketing function in the UK construction industry." Thesis, University of Wolverhampton, 1995. http://hdl.handle.net/2436/90576.

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Cheung, Yuk-ching, and 張玉淸. "A critical analysis of the marketing strategies of the building consultancy firms." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31251274.

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Alexander, Maconochie James. "Marketing in the construction industry : an analysis of its development, current status and future direction." Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/36505.

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Robson, Ian. "The social construction of ethical discourse : practitioner accounts of ethical issues in the food industry of the United Kingdom." Thesis, University of Newcastle Upon Tyne, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310037.

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Lindholm, Jonatan, and Stefan Markus Reiterer. "Marketing innovative products in a conservative industry : A look at Cross-Laminated Timber." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36659.

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Background: Previous experience with the construction industry tells us that it’s often conservative and slow to adopt changes or use radical new ideas. This is a problem faced by Cross-Laminated Timber (CLT), as it’s provides a new way of working with wooden construction, that is still unfamiliar to most companies. Marketing this new solution is therefore hard, especially since a lot of the public is still unsure about the qualities and properties of the product. Purpose: The purpose of this thesis is to identify the different selling points of CLT to see how this product can be marketed towards an audience that is still sceptical towards the wooden material. Method: Results are gathered with the help of an interview study with six different companies that all in some way worked with CLT. The results are then put through a grounded analysis. Conclusion: The results show us that the most important thing to do when marketing a product that few people know of, or are sceptical towards, is to make sure that information about the benefits of using the product gets out. The most important marketing point for CLT seems to be the environmental advantage compared to concrete and the speed of which buildings can be erected.

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Thompson, Nicholas J. "Relationship marketing and client trust toward contractors within the large private building sector of the UK construction industry." Thesis, Oxford Brookes University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404653.

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Maliti, Mbulelo Bruce. "Assessing a marketing strategy for an engineering consulting company." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1489.

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The engineering consulting industry in South Africa witnessed an overwhelming growth before the 2010 Fifa World Cup. The country had a lot of infrastructural development that needed the services of consulting engineers. A lot of people saw the challenge as a business opportunity and started their own consulting engineering companies. The demand for consulting engineering services was high before the 2010 Fifa World Cup; this changed after the completion of projects that were due for the world cup and some had to close or retrench staff due to scarcity of projects. The completion of 2010 Fifa World Cup projects is not the only challenge faced by the engineering consulting sector; government policies such tendering and procurement procedures that do not acknowledge performance, lack of funding etc. It is therefore important that companies look for better ways of gaining competitiveness in order to get more projects. These companies must not only rely on government projects but do marketing on the private sector as well. The purpose of the research is to assess and develop a marketing strategy for Company X Consulting engineers. A literature study on most successful marketing strategies employed by other service oriented companies was conducted. The literature study also comprised of the perception of marketing amongst consulting engineering companies. From the literature study mentioned above; questionnaires were drawn towards the development of a marketing strategy for Company X consulting engineers. The findings of the questionnaires were analysed and recommendation were made for the development of a marketing strategy for Company X.

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Šikulová, Andrea. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319208.

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The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.

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Zimčíková, Michaela. "Analýza marketingové komunikace jihočeských firem v segmentu montovaných dřevostaveb." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204876.

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The object of this thesis is to analyze the marketing communication within the field of prefabricated wooden houses. Through personal interviews with selected companies from Southern Bohemia, insight will be provided on how the aforementioned companies communicate with their respektive customers. Through competitive analysis of these findings, a comparison and conclusionary statement will be drawn by the tools of marketing communication that are typical for this type of segment. An integral part of the thesis will also use the synthesis of scientific literature in order to compare marketing communication tools used in practice with recommended literary references. Presented results can serve as a guide for companies striving for awareness of their strenghts and weaknesses within the field of marketing communications.

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Havránková, Jana. "Sledování efektivity prostředků na marketing podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409967.

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Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.

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Books on the topic "Marketing in the construction industry"

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Pearce, Paul. Marketing construction. Ascot: Chartered Institute of Building, Professional Services, 1998.

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Construction marketing: A professional approach. London: T. Telford, 1992.

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Boynton, P. Relationship marketing in a construction industry environment. Oxford: Oxford Brookes University, 1995.

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Marketing research for the global construction industry. Singapore: Singapore University Press, National University of Singapore, 1993.

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Marketing construction services: An introduction to the trends in marketing services within the construction industry. New York: Industrial Press, 2001.

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National Construction Marketing Conference (4th 1999 Oxford Brookes University). The 4th National Construction Marketing Conference: Proceedings. Edited by Smyth Hedley and Oxford Brookes University. Centre for Construction Marketing. Headington: Centre for Construction Marketing, Oxford Brookes University, 1999.

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National Construction Marketing Conference (2nd 1997 Oxford Brookes University). The 2nd National Construction Marketing Conference: Proceedings. Edited by Smyth Hedley and Oxford Brookes University. Centre for Construction Marketing. Oxford: Centre for Construction Marketing, Oxford Brookes University, 1997.

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Theory and practice of construction export marketing. Aldershot, Hants, England: Avebury, 1996.

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Wilkins, J. Dennis. Marketing secrets for small-volume builders. Tucson, AZ: Eagle Pub. of Arizona, 1995.

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Marketing & selling professional services in architecture & construction. Chichester, West Sussex: Blackwell Pub., 2009.

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Book chapters on the topic "Marketing in the construction industry"

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Pettinger, Richard. "Conclusion: The Future of Marketing in the Construction Industry." In Construction Marketing, 220–37. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_9.

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March, Chris. "Marketing." In Construction Management, 376–93. Abingdon, Oxon : Routledge, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315528175-28.

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Mustapha, Zakari, Clinton Aigbavboa, and Wellington Thwala. "Construction Industry." In Contractor Health and Safety Compliance for Small to Medium-Sized Construction Companies, 31–60. Boca Raton : Taylor & Francis, CRC Press, 2017.: CRC Press, 2017. http://dx.doi.org/10.1201/b22259-4.

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Pettinger, Richard. "Information." In Construction Marketing, 197–219. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_8.

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Pettinger, Richard. "Introduction." In Construction Marketing, 1–16. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_1.

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Pettinger, Richard. "Customers, Consumers and Clients." In Construction Marketing, 17–43. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_2.

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Pettinger, Richard. "Strategy." In Construction Marketing, 44–74. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_3.

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Pettinger, Richard. "Price." In Construction Marketing, 75–101. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_4.

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Pettinger, Richard. "Product." In Construction Marketing, 102–40. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_5.

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Pettinger, Richard. "Place, Location and Outlet." In Construction Marketing, 141–73. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_6.

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Conference papers on the topic "Marketing in the construction industry"

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Gremel, Doug. "FRP Rebar—A State of the Industry Report Manufacturing Construction, Economic and Marketing." In International Workshop on Composites in Construction. Reston, VA: American Society of Civil Engineers, 2001. http://dx.doi.org/10.1061/40596(264)6.

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Janzen, Todd S., and W. Norval Horner. "The Alliance Pipeline: A Design Shift in Long Distance Gas Transmission." In 1998 2nd International Pipeline Conference. American Society of Mechanical Engineers, 1998. http://dx.doi.org/10.1115/ipc1998-2010.

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Competition in the natural gas industry grows steadily. The demand for natural gas transportation has typically exceeded the capability of the existing natural gas pipelines within Canada for several years. Even though intense competition exists with producing and marketing natural gas, limited transportation options limits the business opportunities available for energy companies. This competitive spirit is driving the Alliance Pipeline Project. Once the pipeline is complete, producers will have an additional transportation option to move their products to Chicago, Illinois, which is emerging as an important business hub for natural gas marketing. Designing and constructing a natural gas pipeline in the late 1990’s will allow Alliance Pipeline Limited the ability to implement the latest technology into all aspects of the design.

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Schaufelberger, John E. "Marketing Construction Services." In Construction Congress VI. Reston, VA: American Society of Civil Engineers, 2000. http://dx.doi.org/10.1061/40475(278)51.

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Hermawan, Daniel. "Marketing Innovation in Industry 4.0: Experiential Marketing Practices in the Culinary Industry." In International Conference on Business, Economy, Entrepreneurship and Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009958400430048.

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Minaev, Vladimir, Evgeniy Tsyshchuk, and Galina Tsyshchuk. "Network-centric concept of tourist and recreational systems management: municipal aspect." In International Conference "Computing for Physics and Technology - CPT2020". Bryansk State Technical University, 2020. http://dx.doi.org/10.30987/conferencearticle_5fce2773743291.91386202.

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The article discusses the theoretical and applied aspects of a new approach to the management of tourist and recreational systems based on a network-centric model. The model is based on the application of a network structure of information exchanges between tourist enterprises, consumers of tourist services and marketing organizations. In this network structure, clusters or aggregations of objects consisting of homogeneous small and medium-sized tourist enterprises are distinguished. The principle of self-synchronization in the network-centric construction of management in tourist and recreational systems is considered. The concept of "tourist and recreational attractor” is introduced. The strategy of "borrowing" in the application of mechanisms for the diffusion of innovations and advanced tourist and recreational technologies in the tourism industry of Russian regions is justified. A multi-network scheme of innovative development of the tourist and recreational sphere, including the educational segment, is proposed. The tourist and recreational system is considered at the municipal level. A multi-network scheme of innovative development of the tourist and recreational sphere, including the educational segment, is proposed. Approbation of the research results was carried out within the framework of tourist and recreational design of the Moscow and Tver regions municipalities. It is concluded that the network-centric concept, being innovative, has a high applied value and allows solving existing problems in their interrelation, providing competitive indicators (the volume of tourism, employment of supporting personnel, the size of investments). The results obtained in the study can be successfully replicated at the regional level of tourism and recreation management.

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Kordon, Arthur. "Marketing computational intelligence in industry." In 2010 IEEE Congress on Evolutionary Computation (CEC). IEEE, 2010. http://dx.doi.org/10.1109/cec.2010.5586356.

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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.

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Zharina, O. Y. "NON-ALCOHOLIC DRINKS MARKETING." In Current issues in the beverage industry. Author-online, 2019. http://dx.doi.org/10.21323/978-5-6043128-4-1-2019-3-92-94.

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Voynilovych, Vita, and Nataliia Ilchenko. "SOCIAL MARKETING IN THE FASHION INDUSTRY." In PUBLIC COMMUNICATION IN SCIENCE: PHILOSOPHICAL, CULTURAL, POLITICAL, ECONOMIC AND IT CONTEXT. European Scientific Platform, 2020. http://dx.doi.org/10.36074/15.05.2020.v1.11.

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Yue, Qing, and Liang-Hui Zhao. "Network Marketing Performance Evaluation System Construction." In 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icmesd-18.2018.133.

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Reports on the topic "Marketing in the construction industry"

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Bewick, Andrew, Mark Boettcher, Julian Bott, William Condon, and Kenneth Eads. Industry Studies 2002: Construction. Fort Belvoir, VA: Defense Technical Information Center, January 2002. http://dx.doi.org/10.21236/ada425692.

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Carter, Frederick, Robert Davis, Flores Jr., Kerr-McKown Michael, Kilrain Margaret, and Colin. 2001 Industry Studies: Construction. Fort Belvoir, VA: Defense Technical Information Center, January 2001. http://dx.doi.org/10.21236/ada425789.

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Conway, Hugh, Maureen Crandall, Ken Ryan, Gary Khalil, David Dodd, Ed Dorman, Kevin Hawkins, Carl Parker, Ihor Pastushyn, and Jack Cunnane. Construction: A Report on the Industry. Fort Belvoir, VA: Defense Technical Information Center, June 2005. http://dx.doi.org/10.21236/ada449535.

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Allen, Steven. Why Construction Industry Productivity is Declining. Cambridge, MA: National Bureau of Economic Research, February 1985. http://dx.doi.org/10.3386/w1555.

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Thomas, Douglas S., and Douglas S. Thomas. Methodology for calculating construction industry supply chain statistics. Gaithersburg, MD: National Institute of Standards and Technology, 2010. http://dx.doi.org/10.6028/nist.sp.1116.

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Wright, Richard N. Technology for competitiveness of the U.S. construction industry. Gaithersburg, MD: National Institute of Standards and Technology, 1989. http://dx.doi.org/10.6028/nist.ir.89-4099.

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Fowell, Andrew J. White papers prepared for the White House - construction industry workshop on national construction goals. Gaithersburg, MD: National Institute of Standards and Technology, 1994. http://dx.doi.org/10.6028/nist.ir.5610.

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Pless, Shanti, Stacey K. Rothgeb, Ankur Podder, and Noah Klammer. Integrating Energy Efficiency into the Permanent Modular Construction Industry. Office of Scientific and Technical Information (OSTI), January 2020. http://dx.doi.org/10.2172/1598138.

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Taylor, Robert. Manufacturing Improvement Program for the Oil and Gas Industry Supply Chain and Marketing Cluster. Office of Scientific and Technical Information (OSTI), September 2016. http://dx.doi.org/10.2172/1336601.

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Molnar, Jr, and Joseph M. Leadership and Management, The solution to the Construction Industry Crisis. Fort Belvoir, VA: Defense Technical Information Center, January 1999. http://dx.doi.org/10.21236/ada367212.

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