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Dissertations / Theses on the topic 'Marketing in the construction industry'

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Published: 4 June 2021
Last updated: 9 February 2022

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1

Yisa, S. B. "A methodology for evaluating the marketing function in the UK construction industry." Thesis, University of Wolverhampton, 1995. http://hdl.handle.net/2436/90576.

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2

Cheung, Yuk-ching, and 張玉淸. "A critical analysis of the marketing strategies of the building consultancy firms." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31251274.

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3

Alexander, Maconochie James. "Marketing in the construction industry : an analysis of its development, current status and future direction." Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/36505.

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4

Robson, Ian. "The social construction of ethical discourse : practitioner accounts of ethical issues in the food industry of the United Kingdom." Thesis, University of Newcastle Upon Tyne, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310037.

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5

Lindholm, Jonatan, and Stefan Markus Reiterer. "Marketing innovative products in a conservative industry : A look at Cross-Laminated Timber." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36659.

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Background:      Previous experience with the construction industry tells us that it’s often conservative and slow to adopt changes or use radical new ideas. This is a problem faced by Cross-Laminated Timber (CLT), as it’s provides a new way of working with wooden construction, that is still unfamiliar to most companies. Marketing this new solution is therefore hard, especially since a lot of the public is still unsure about the qualities and properties of the product. Purpose:               The purpose of this thesis is to identify the different selling points of CLT to see how this product can be marketed towards an audience that is still sceptical towards the wooden material. Method:                Results are gathered with the help of an interview study with six different companies that all in some way worked with CLT. The results are then put through a grounded analysis. Conclusion:                   The results show us that the most important thing to do when marketing a product that few people know of, or are sceptical towards, is to make sure that information about the benefits of using the product gets out. The most important marketing point for CLT seems to be the environmental advantage compared to concrete and the speed of which buildings can be erected.
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Thompson, Nicholas J. "Relationship marketing and client trust toward contractors within the large private building sector of the UK construction industry." Thesis, Oxford Brookes University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.404653.

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7

Maliti, Mbulelo Bruce. "Assessing a marketing strategy for an engineering consulting company." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1489.

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The engineering consulting industry in South Africa witnessed an overwhelming growth before the 2010 Fifa World Cup. The country had a lot of infrastructural development that needed the services of consulting engineers. A lot of people saw the challenge as a business opportunity and started their own consulting engineering companies. The demand for consulting engineering services was high before the 2010 Fifa World Cup; this changed after the completion of projects that were due for the world cup and some had to close or retrench staff due to scarcity of projects. The completion of 2010 Fifa World Cup projects is not the only challenge faced by the engineering consulting sector; government policies such tendering and procurement procedures that do not acknowledge performance, lack of funding etc. It is therefore important that companies look for better ways of gaining competitiveness in order to get more projects. These companies must not only rely on government projects but do marketing on the private sector as well. The purpose of the research is to assess and develop a marketing strategy for Company X Consulting engineers. A literature study on most successful marketing strategies employed by other service oriented companies was conducted. The literature study also comprised of the perception of marketing amongst consulting engineering companies. From the literature study mentioned above; questionnaires were drawn towards the development of a marketing strategy for Company X consulting engineers. The findings of the questionnaires were analysed and recommendation were made for the development of a marketing strategy for Company X.
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Šikulová, Andrea. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319208.

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The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.
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9

Zimčíková, Michaela. "Analýza marketingové komunikace jihočeských firem v segmentu montovaných dřevostaveb." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204876.

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The object of this thesis is to analyze the marketing communication within the field of prefabricated wooden houses. Through personal interviews with selected companies from Southern Bohemia, insight will be provided on how the aforementioned companies communicate with their respektive customers. Through competitive analysis of these findings, a comparison and conclusionary statement will be drawn by the tools of marketing communication that are typical for this type of segment. An integral part of the thesis will also use the synthesis of scientific literature in order to compare marketing communication tools used in practice with recommended literary references. Presented results can serve as a guide for companies striving for awareness of their strenghts and weaknesses within the field of marketing communications.
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Havránková, Jana. "Sledování efektivity prostředků na marketing podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409967.

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Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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11

Pheng, Low Sui. "Marketing theories and concepts for the international construction industry : a study of their applicability at the global, national and corporate perspectives." Thesis, University College London (University of London), 1990. http://discovery.ucl.ac.uk/1317878/.

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The role and applicability of marketing theories and concepts are explored at three levels of analysis for the international construction industry. Developments of the theoretical constructs are traced as marketing evolves to encompass an international perspective. The relevance and need for marketing in the construction industry was examined. Four schools of thought were identified before the strategic significance of marketing in the market place was reviewed and argued. The marketing implications of financing, countertrade, technology transfer and joint venture were considered. At the global level, the theoretical issues and applications of Marketing Information Systems are extended for the international construction industry. An analysis of global construction markets in value added terms was conducted, disaggregated according to types of economies, regions and political groupings. The markets in Asean and the EC were examined. A global summary of the world's construction industries was extracted diagrammatically for 19 regions and 180 countries and territories. The influence of marketing and construction on economic development was explored at the national level. A coalescing model was adopted to provide a proposed synthesis of the tripartite relationship between marketing, construction and economic development. The cumulative events leading to the evolution of the construction exports industry in Singapore was studied to highlight the governmental role in nurturing and promoting a national marketing drive overseas for construction services. At the corporate level, the theoretical foundations for organising marketing activities in international construction firms were examined. Empirical evidence from a field study in the United Kingdom shows that the Contingency Approach appears to be valid for structuring marketing organisations in international construction firms. Nonetheless, at a more detailed level of analysis, the geographical structure seems to be well-placed for organising foreign construction marketing activities. The three-pronged approach adopted in this thesis shows how marketing theories and concepts may be appropriately applied within the global, national and corporate contexts of the construction industry.
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12

Vasconcelos, Ana Rita de Matos Parente. "Posicionamento numa rede de projetos e (des)continuidade relacional : um estudo de caso em marketing de projetos no setor da construção." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6263.

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Mestrado em Gestão e Estratégia Industrial
O presente trabalho consistiu na análise da atuação de uma empresa de construção civil em diversas regiões, identificando as diferenças políticas, económicas, sociais e culturais entre as mesmas. Com este estudo pretendia-se obter informação sobre a posição dessa empresa no milieu e relacionamento com os seus intervenientes (clientes, fornecedores, concorrentes e comunidade envolvente). O principal fator que motivou a pesquisa prendeu-se com a necessidade de investigar mais aprofundadamente o posicionamento da empresa numa rede de projetos consoante as diversas fases de atuação do marketing. Da análise efetuada constatou-se que a compreensão da diversidade dos milieus é essencial, devendo envolver o estabelecimento e uso de relacionamentos com uma variedade de atores percebidos como relevantes. Os mesmos irão permitir obter posições funcional e relacional valorizadas, as quais através de uma postura construtivista e com mobilização de relacionamentos podem permitir novos contratos. O levantamento de dados através de entrevistas possibilitou ainda a identificação de semelhanças na atuação do marketing entre as fases durante projeto e final. Esta indicação poderá despoletar um novo rumo de investigação em marketing de projetos.
The present work consisted in a performance analysis of a construction company in several regions identifying political, economic, social and cultural differences between them. This study was intended to obtain information about the position of this company in the milieu and relationships with its stakeholders (customers, suppliers, competitors and surrounding community). The main factor that motivated the study was the need of further investigation on the positioning of a company in a network of projects in various marketing stages. From the analysis performed it was found that the understanding of the diversity of milieus is crucial and should involve the establishment and use of relationships with a variety of actors perceived as relevant. This relationship will allow functional and relational positions valued, which through a constructivist approach and mobilizing relationships can enable new contracts. The database also allowed the identification of similarities between the role of marketing in the phase during the project and final phase, which could trigger a new direction in marketing research projects.
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13

Stafford, Michael, Emelie Domeij, and Patrick McGonagle. "Business Relationship Management : An In-depth study into the Business Relationships of the Construction Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16007.

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This paper is an in-depth study of business relationships in the Swedish construction industry and how e-commerce applications have affected the matter.  E-commerce applications are being used by all types of industries, while the construction industry lags behind and is currently in the process of implementing such type of systems. Primary data was obtained through four in-depth interviews, three of which were conducted with leading Swedish construction companies, and one with a large supplier to the industry.  The data obtained was analyzed using a series of academic tools such as currnet peer reviewed articles and models covering the topics of business relationships as well as e-commerce applications. Most importantly, the research revealed that communication on levels that affect business relationships has not decreased substantially wit hthe implementation of e-commerce applications.  Secondly, an important aspect and prerequisite for a business relationship is the price of goods traded and geographic positioning.  This may be an industry specific finding, due to both factors' high impact on total cost.  Accordingly, the paper provides a model using the obtained data, as the current academic literature weighs aspects which suppoert the forming of business relationships differently.
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14

Li, Jing, and Petter Schultz. "How is a Cement company working with marketing within the construction industry? : A case study on an ambitious cement company." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-6046.

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The object of this thesis is to provide some ideas as to whether it is possible for a company to create value for every segment within the construction industry. The motivation of the thesis is to shed some light on an area, which gets very little attention in marketing literature, which is the B2B commodity industry. The company studied is Cementa, a Cement producer at core, but with the ambition to be a player in every segment throughout the construction industry. They have developed their own model to represent the different segments. The company is considered an interesting and rewarding object for a case study due to this remarkably ambitious goal as well as the company's high market share. The areas of literature which are considered are: · Supply chains Value chain and competitive advantage · Segmentation · Networks · Relationship marketing It is concluded that a lot of the literature supports Cementa's strategy and theories correspond well with Cementa's actions. Hence it seems theoretically possible for a company to create value for every segment of the construction industry, granted the company builds up the right context over a long time including the right suppliers, network and, particularly, trust with other actors and customers and a good reputation.
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15

Ferreira, Sérgio Miguel Trindade Dias. "Vectores chave para a actuação comercial segundo uma filosofia de marketing no mercado de habitação em Lisboa." Master's thesis, Instituto Superior de Economia e Gestão, 2003. http://hdl.handle.net/10400.5/19685.

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Mestrado em Gestão e Estratégia Industrial
A indústria de construção civil, nas suas diferentes vertentes, é maioritariamente reconhecida em termos económicos como importante sector de actividade, chegando mesmo a ser referenciada como "motor da economia" ou mesmo "barómetro económico Tais designações contêm em si não só a importância da actividade, mas também as relações que esta estabelece com múltiplos sectores de actividade económica. As profundas alterações geradas pelos movimentos económicos, de globalização e sociais obrigam a analisar a contribuição de todas as actividades das organizações como vector basilar de criação de valor. Neste contexto, a função comercial das organizações industriais de construção de habitação afigura-se como principal actividade interna a desenvolver. O presente estudo tem como principal objectivo a avaliação de que a função comercial deverá ter relevância equivalente às funções de produção e aprovisionamento, e a construção de um conjunto de vectores chave de actuação de comercialização para o sector de actividade tendo por base a adopção de uma fdosofia de marketing. Esta indústria é caracterizada por um conjunto de práticas de gestão, centradas numa óptica de produto, suportados por convicções de articulação com um ambiente maioritariamente "conhecido e estável", sendo ainda evidente um fraco ritmo de inovação tecnológica e a proliferação de acções promocionais supérfluas e relegando para segundo plano a função comercial. Esta situação conduz a um padrão empresarial dominado pela função produção entrecortado pela pressão da função aprovisionamento ambas orientadas primordialmente para o objectivo de melhoria das capacidades produtivas. As conclusões do estudo aconselham vivamente a adopção de uma fdosofia de marketing baseada na premissa de que a função comercial é uma actividade altamente potenciadora de criação de valor e de vantagens competitivas. Assim, a função comercial, quando apoiada numa estrutura de gestão de novas tecnologias e baseada na geração de inovação, potencia e aproxima a satisfação das necessidades dos clientes e a superação das suas próprias expectativas, constituindo um dos principais elos da cadeia de valor das organizações de construção de habitação.
The civil construction industry, in its different fields, is recognized in economics as an important sector of activity. Currently, this industry is considered as a motor of the economy and even as an economic barometer. Such designations not only convey in itself the importance of the activity, but also the relations that it establishes with mulíiple sectors of the economic activity. The deep changes generated by the social and economic movements and globalisation forces us to analyse the contribution of ali the activities of the organizations as a fundamental vector of value creation. In this context, the commercial function of the industrial organizations of housing construction figures as the main internai activity to develop. The main goal of this study consists not only in the evaluation of the commercial function which should have the same relevance as the production functions and provision, but also on the construction of a set of commercialisation vectors for the housing construction sector having as basis the adoption of a marketing philosophy. That industry is characterized by a set of management practices, centred in a optics of product supported by convictions developed in a "well identified and stable" environment, but endowed with a weak rhythm of technological innovation which leads to superficial promotional actions and relegation to second plan. This situation leads us to an enterprise organization dominated by the functions of production and provision that have as main objective the development of an improvement in the productive capacities. The conclusions of the study suggest the adoption of a philosophy of marketing based on the premise that the commercial function is highly capable of value creation and competitive advantages. Thus, when based on a structure of management generating new technologies and innovation, the commercial function could be an important element in the organizations of the housing construction value chain, adjusting the offer to the satisfaction of the necessities of the demand.
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Chuikina, Viktoriya, and Sari Ekberg-Tamminen. "CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION from a NETWORK PERSPECTIVE : A Case Study of Peab AB." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15073.

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Problem Description: Since there are recognized similarities in the construction industry between relationship building and strategic CSR engaging thus managing and communicating CSR should be evaluated from the industrial network perspective. Close interaction between stakeholders and implemented strategic CSR facilitate to perform successfully and remain competitive when facing challenges in modern construction industry. Peab AB was chosen for the research as one of the leading construction companies in the Nordic region that recently redefined its CSR strategy and now delivering and sharing the vision through entire established network. Purpose of the research: Sustainable development has become part of the business plans for Swedish construction companies. Therefore it is relevant to research implementation of sustainable dynamics in the Peab’s vision by analyzing their strategic CSR process and how it is communicated to their key stakeholders within complex industrial network. Research questions: How is sustainability vision and strategic CSR communicated through Peab’s business relationships within its industrial network? How does the company communicate its CSR strategy within the industrial network? How does the company handle its CSR issues within long-term relationships? Methods: In this thesis qualitative research method with deductive approach has been used. The empirical findings contain primary data such as interviews with the management of the Peab Group, Peab Grundläggning, Swerock and Leimet. The secondary data sources were academical journals, books, Peab website and its corporate policy, annual & sustainability reports. Conclusion: By combining traditional industrial marketing theories together with the modern strategic CSR communication, it has been concluded that the sustainability vision and strategic CSR engaged and communicated to the stakeholders through Peab’s industrial network have process kind of nature.  Even though sustainability vision helps Peab to remain successful and competitive in the long run their performance in the industrial network depends highly on close cooperation with the stakeholders. Close interaction and committed relations with partners is one of the ways of handling sustainability aspects in the construction industry.
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17

Rozsypal, Jakub. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377430.

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The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Mello, Rodrigues D'Almeida Cristina. "L' Etat et la construction des politiques de santé publique : l'expérience du Brésil dans la lutte contre la pandémie de VIH/SIDA." Paris 13, 2011. http://scbd-sto.univ-paris13.fr/secure/ederasme_th_2011_melo.pdf.

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La thèse se concentre sur les nombreuses fonctions institutionnelles jouées par l’Etat dans la construction des politiques de Santé Publique au Brésil. Le Programme Brésilien de lutte contre le VIH/SIDA a été choisi comme un cas emblématique. Ce Programme a été renommé internationalement comme un modèle pour les pays du Sud engagés dans la promotion de l’accès aux médicaments et aux soins thérapeutiques. Les différentes fonctions assumées par l’Etat dans la mise en place de la politique nationale de lutte contre le VIH/SIDA sont analysés en quatre chapitres. Le premier chapitre fait référence au Mouvement Sanitaire national et le rôle de l’Etat en tant que « prescripteur » de recommandations thérapeutiques en matière de VIH/SIDA. Le deuxième chapitre analyse la complémentarité et l’organisation de l’Etat comme un « fournisseur » et un acteur clé dans la configuration de ces marchés. Le troisième chapitre traite de l’évolution de la politique industrielle nationale en considérant ses implications sur la dynamique du secteur pharmaceutique. Ce secteur assume une mission stratégique dans la fabrication de produits pharmaceutiques génériques. Dans cette perspective, ce chapitre vise à aborder la fonction de l’Etat comme un « promoteur » majeur du renforcement des capacités technologiques nationales dans le domaine pharmaceutique. Enfin, le dernier chapitre présente une étude de cas qui éclaire les principaux enjeux institutionnels la mise en place d’initiatives nationales en faveur de l’innovation dans la production de médicaments antirétroviraux
The thesis focuses on the many institutional roles played by the State in the construction of public health policies, in Brazil. The Brazilian HIV/AIDS program was chosen as the most representative case. This program has been internationally reputed as a model to southern countries engaged scaling-up access to health treatments and care. The different roles assumed by the State in the conduction of the national HIV/AIDS policy are analyzed in four chapters. The first chapter refers to the national Sanitary Movement and the State's role as the “prescriber” of the national therapeutic recommendations. The second chapter asserts about the complementarities and the organization of the antiretroviral drugs and monitoring assays markets, and the participation of the State as a “provider”. The third chapter addresses the evolution of the national industrial policies, and the role of the State as a major “prompter” of the national technological capacity building in the pharmaceutical field. The last chapter presents a case study which puts in evidence the main institutional impacts over the carrying out of national initiatives to innovation in the manufacturing of strategic antiretroviral drugs
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Lehto, Fredrik, and Hampus Gunnstam. "Marknadskommunikation för småföretag i byggbranschen : En kvalitativ studie om hur småföretag inom byggbranschenanvänder marknadskommunikation för att skapa försäljning påkonsumentmarknaden." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37631.

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Marketing is in a constant change where several industries are going from a traditional marketing towards a more digital marketing aspect. Precisely for the construction industry, previous studies show that small enterprises have not kept up with developments and believe that small enterprises in the construction industry often have a lack of knowledge in the field of marketing communication. The study is based on a qualitative research method with a deductive applied approach.The study is based on empirical data collected from six small enterprises in the construction industry in Dalarna. With the support of theory and previous research, the study has been able to resume how small enterprises in the construction industry work with marketing communication to create sales. The research study results in, that small enterprises in the construction industry using both traditional and digital marketing communications. Results of various traditional marketing communications used by small enterprises are business cards, flyers, logos on vehicles and sponsorship to create customer recognition and trust. Small enterprises also use digital marketing communications in the form of websites and social media to make it easier for customers to find them and create interaction with their customers. Through this marketing communications, small enterprises can create sales to their companies.
Marknadsföringsarbetet befinner sig i en ständig förändring där flera branscher går från ett traditionellt marknadsföringsarbete till ett mer digitalt marknadsföringsarbete. Just för byggbranschen visar tidigare studier på att småföretag inom byggbranschen inte har hängt med i utvecklingen och menar på att småföretag inom byggbranschen ofta har bristande kunskap inom marknadskommunikationens område. Problemet som uppstår är dels att småföretagen får nöja sig med generella teorier och modeller, dels att småföretagen ofta ha rbegränsade resurser. Samtidigt visar studier på att konsumenter inom byggbranschen upplever det svårt att hitta hantverkare vilket leder studien in på hur småföretag inom byggbranschen använder marknadskommunikation för att skapa försäljning på konsumentmarknaden. Studien har utgångspunkt i en kvalitativ forskningsmetod med en deduktiv tillämpad ansats. Studien baseras på empiri insamlad från sex småföretag inom byggbranschen i Dalarna som tillsammans utgör den empiriska data som uppfyller studiens syfte. Med stöd av teori och tidigare forskning har studien kommit fram till hur småföretag inom byggbranschen arbetar med marknadskommunikation för att skapa försäljning. Forskningsstudien resulterar i att småföretag inom byggbranschen använder sig av både traditionell-/ och digital marknadskommunikation. Resultatet av olika traditionella marknadskommunikationer som småföretagen använder är visitkort, reklamblad, logotyper på arbetsfordon och sponsring för att skapa igenkänning och förtroende hos kunder. Småföretagen använder även digitala marknadskommunikationer i form av webbsidor och sociala medier för att göra det lättare för kunder att hitta dem samt skapa interaktion med sina kunder. Generella slutsatser är att småföretag inom byggbranschen ofta strukturerar sin marknadskommunikation efter resurser eller eget intresse och att huvudsyftet med marknadskommunikationen grundar sig i att skapa igenkänning och förtroende för varumärket. Genom dessa marknadskommunikationer har småföretag inom byggbranschen möjlighet att skapa försäljning.
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Urbášková, Jana. "Návrh marketingové strategie pro společnost Dach system s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224493.

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The diploma thesis focuses on the creation of a marketing strategy proposal for the company Dach system s.r.o. The thesis is standardly split into the theoretical, practical and propositional part. The theoretical part contains an overview and research of selected resources and the practical part, being rooted in the aim of the paper itself, focuses on the analysis of external and internal environment of the company. Bearing in mind the current activities of the company, the propositional part introduces upon the basis of the results of the particular analyses detailed solution proposals, which will lead to a further development of the company and to an increase in its competitiveness.
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Lusková, Michaela. "Návrh na zlepšení úrovně spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222752.

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This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Sychrová, Lucie. "Efektivnost marketingových činností v přípravné fázi životního cyklu staveb." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-233779.

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This doctoral thesis "The effectiveness of marketing activities in the preparatory phase of the life cycle of construction" deals with the possibility of more effective marketing activities in preparation for construction. The main goal of the thesis is, based on the analysis of the current state of the use of marketing activities from the view of a building contractor and building users, to propose a methodological indicators suitable for assessing the effectiveness of marketing activities in the preparatory phase of the life cycle of the building.The theoretical part is an overview of the current state of knowledge in areas related to efficiency, marketing, product life cycle and construction. In the practical part is to find out which marketing activities and effectiveness criteria are used in the preparatory phase of the life cycle of the building. The findings on the relationship to the use of individual elements of marketing activities and effectiveness criteria from the perspective building contractor and building users are summarized. Subsequently it is evaluated achieved financial efficiency of construction companies and assessed its link to relationship marketing activities. For a comprehensive evaluation are also used results of the analysis of selected financial indicators. Based on the findings is designed methodical indicator for assessing the effectiveness of marketing activities in the preparatory phase of the life cycle of the building. In conclusion, barriers and opportunities for application of the methodology of creation and use of indicators in practice are evaluated.
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Ben, Mahmoud Jouini Sihem. "Stratégies d'offres innovantes et dynamiques des processus de conception : le cas des grandes entreprises générales de bâtiments français." Paris 9, 1998. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1998PA090060.

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L’innovation est centrale dans la dynamique des marchés. De nombreux travaux récents, en économie comme en gestion, montrent l’importance des stratégies d'offres innovantes dans cette dynamique compétitive des firmes : on assiste ainsi, dans des secteurs variés, à des recompositions profondes tant au sein des entreprises que dans les relations inter-entreprises pour accroitre performance des processus de conception. La thèse étudie les dynamiques des processus de conception qui permettent le développement de stratégie innovantes- ces processus de articulent trois espaces relatifs au pilotage stratégique, l'autre relatif à la constitution, à la mémorisation et à la coordination de projets de développement des offres innovantes. Une telle dynamique d'innovation dans des secteurs, qui ont organisé leurs pratiques de conception pour répondre grandes entreprises générales de bâtiment françaises relèvent typiquement de cette situation
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Shamal, Anmol. "The Pharmaceutical Industry And Marketing." Case Western Reserve University School of Graduate Studies / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=case1621703208673048.

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Rožek, Jan. "Marketing of the gambling industry." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74078.

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This thesis is studying the current global as well as Czech gambling industry with the focus on internet gambling activities. The work begins with the description of various gambling activities. The focus is taken on the internet gambling activities with description of the specifics and the current European as well as US legal frame. Next part is dedicated to the psychology of gambling together with the pathological gambling addiction. In next part the thesis studies the current situation on the Czech market - history, main official legal providers as well as main grey market providers. Second part of the work is the case study of the launch of the internet lottery games by Fortuna Entertainment Group. This case study is based on a desk research of previous successful best practices in the internet gambling industry from all around the world.
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Čmielová, Zuzana. "Marketing Strategies in Fashion Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162650.

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The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Specifically, some of the academic concepts will be examined and put into the context of fast fashion -- these include fashion involvement and fashion consciousness, the influence of opinion leadership and the trend of social shopping. The latest part of the theoretical section will examine the contemporary marketing strategies in the fast fashion segment some of which has been spread over the whole fashion market. Amongst the most vital ones is the change in supply chain management strategies, the shortening of the fashion life cycle and its impact on the frequency of stock replenishment. In addition, the theoretical part will examine the rising power of the internet, its effect on online shopping and the overall transformation of media towards digital communication with the growing influence of fashion bloggers. The goal of the practical part of the thesis is to conduct extensive analysis of the fashion strategies of the two selected fast fashion retailers -- Zara and H&M. These were chosen on the basis of their global success and outstanding financial performance even in the period of economic downturn which makes their strategies unique and worth analysing. Each brand has a distinct approach to its marketing strategy and in many of the elements they are fundamentally different, yet both approaches has enabled the brands to achieve international success and build highly profitable businesses. To review the complexity of different aspects of their strategies, the 7p's framework will be used.
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Sousa, Sara Vanessa Ferreira de. "Marketing in the publishing industry." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12858.

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Mestrado em Marketing
Nos dias de hoje, estamos a ver uma série de diferenças nas nossas vidas devido à evolução da tecnologia. Uma delas é que os leitores estão a utilizar cada vez mais dispositivos electrónicos para ler os seus livros favoritos e a comprarem eBooks. Mas continuamos a ver os livros em papel a serem vendidos online ou em livrarias. Por outras palavras, vivemos numa era digital. O propósito desta investigação é saber como é que o marketing digital influencia a indústria das editoras de livros, cujas estão a ter muitos problemas hoje em dia, especialmente a ter uma quebra nas vendas e nos lucros no tempo presente. Este estudo focará mais especificamente nas campanhas de marketing e nos hábitos e preferências dos leitores. É também analisado as percepções dos leitores em relação à forma como adquirem livros e o porquê da frequência de compra dos mesmos, seja esta baixa ou alta. A experiência de compra de livros numa livraria e comprar online é também analisada do ponto de vista dos leitores, ou noutras palavras, clientes. De forma a responder às questões de investigação, a metodologia escolhida para este estudo é utilizado o método quantitativo, visto que é utilizada uma abordagem dedutiva e uma estratégia de utilização de questionários. Isto permite recolher um elevado número de dados com uma margem de erro baixa.Em conclusão, este estudo é útil para as editoras para percebem melhor as preferências, saber as experiências e necessidades dos leitores.
Nowadays, we are seeing a lot of differences in our lives due to the evolution of technology. One of them is that readers are using more and more digital devices to read their favourite books and are buying eBooks. But we continue seeing the traditional books being sold online or in bookshops. In other words, we live in a digital era. The aim of this dissertation is to know how digital marketing influences the publishing industry which is encountering so many problems, especially having a drop in the sales and profits at the present time. More specifically focusing on the marketing campaigns and the readers' habits and reading preferences. This study also analyses the perceptions of the readers regarding the way they buy books and about the rate at which people buy them, independently of whether this is low or high. The experience of buying a book in a bookshop and buying online is also analysed from the point of view of the readers, or in another words, customers. In an attempt to develop this dissertation, the methodology chosen for this study is a quantitative method, due to a deductive approach and using a survey strategy. This allows collecting a large amount of data with a low margin of error. Since the time for the dissertation is short, the study is cross-sectional. In conclusion, this study is useful for the publishers to get to know the preferences, experience and needs of the readers.
N/A
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Fan, Ka-man Carmen, and 范嘉敏. "Marketing practice of infant formula industry and marketing regulations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48423075.

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Rampant violations of the International Code of Marketing of Breast-milk Substitutes were reported. Evidence showed that the infant formula industry keeps on finding ways to promote their products aggressively. This project proposes to review marketing practice of infant formula industry and marketing regulations in regions with various degrees of the code implementation. Relevant electronic reports published by the Hong Kong government were searched. A literature search of the PubMed and Google Scholar were performed. Research papers given by local baby formula industry were obtained from the corresponding websites. Local Chinese newspapers were also used in this project. The Hong Kong Code of Marketing of Breast-milk Substitutes should never only rely on self-disciplines of infant formula industry. Also, strict enforcement of the regulatory provisions and compliance monitoring or reporting systems, accompanied by training and systematic education are the essential elements for tackling the marketing malpractice of infant formula industry. Furthermore, a continuing constructive and responsible cooperation between the Hong Kong government and different stakeholders is also a critical factor to protect infants and parents from the marketing malpractice.
published_or_final_version
Public Health
Master
Master of Public Health
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29

Yau, Hok-wing John. "A study of subcontracting in the Hong Kong construction industry and its impact on the management of quality /." [Hong Kong] : University of Hong Kong, 1991. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13055161.

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Kim, Keesoo. "Application of construction management system in the Korean construction industry /." May be available electronically:, 1997. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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31

Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

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Relationship Marketing is relatively unknown in construction, but is widely researched in non project disciplines and applied similarly. Relationship marketing as a sub-component of marketing provides valuable and reliable tools that a manager can use to enhance a service that is being provided to a range of clients. It provides a better solution to client interaction than traditional marketing due to its focus on mutual attainment of common goals. The purpose of relationship marketing is to attract new clients and ensure that existing clients are looked after in a collaborative engagement where objectives are identified and mutual goals set. Overall collective aims of venture participants are identified and achieved. The aim of the research is to identify key relationship factors that should be considered when selecting a construction service. This is achieved through a number of steps that include: examining the principles of marketing and its association with RM; examining alliance principles and construction RM principles, supply chain and service selection issues and relationship development constructs; interviewing a number of construction actors to theorise issues that are important to construction, its connections and relationships. Other activities include interviewing a substantial body of construction actors that have experience of Alliance projects and are able to comment on the relationship development process and observe activities undertaken at a number of alliance development and alliance lessons learned (outcome) workshops. The research identifies methods that enable relationships to be developed and a model that gives buyers the ability to pre-qualify and select contractors that are committed to providing value is provided. The main findings from the research show that RM has many attributes that should be applied to construction; indeed several aspects of RM are currently being applied in alliance projects. The particular form that RM takes in alliance projects is in the relationship development of the stakeholders. These stakeholders eventually become the virtual team who manage the project. In particular the development of trust, commitment and mutual goals in alliance projects form a close parallel with similar constructs in RM. Four themes were discovered to make a difference in relationship development in construction. They were the process of the relationship development workshop; the underlying attributes associated with the development process, in particular trust, trust building, commitment and communication; the outcome for the team; and organisational issues associated with individuals in the relationship development workshops. The particular contribution that the research identifies is in the various models of relationship development that have been constructed throughout the research period. The first, an interim model, identifies a marketing continuum that forms a framework and provides an insight into the ways in which RM may reduce stress and reasons for conflict in a construction project team. At the same time the model shows how increased trust, commitment and satisfaction for the stakeholders, together with value adding potential in the supply chain, may be attained with the use and application of RM principles. The second interim model builds on the first model and applies an organisational focus to the original project based model described earlier. Ongoing relationships based on project success are identified. A third and final interim model identifies the association between process (project) and product success with transactional and relationship marketing. The model identifies how a RM approach provides a long term project success that may be translated to marketing success in a particular industry sector through ongoing relationships. Finally, building on the aforementioned interim models a construction relationship development model is proposed. It is suggested that these models develop and contribute to emerging theory on RM in a project environment and its application to construction. The models also contribute to relationship development theory applied to project driven and temporary organisations. These temporary organisations are particular to the construction industry and they stand to benefit greatly from this research.
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Fung, Yip-hing. "Management of construction solid wastes /." [Hong Kong : University of Hong Kong], 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13498277.

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黎永亮 and Wing-leung Lai. "New marketing paradigms in pharmaceutical industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267257.

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Lai, Wing-leung. "New marketing paradigms in pharmaceutical industry /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18156368.

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35

Wilkinson, John Nicholas. "Marketing in the health club industry." Thesis, City, University of London, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319651.

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36

Lee-Palis, Melissa. "Marketing Strategies in the Luxury Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201799.

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The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section then goes onto clearly defining what luxury is and stating the different industries found in the luxury market. The secondary research identified the use of five different marketing strategies in the luxury industry. A survey was then conducted in order to understand consumer s motivations for purchasing luxury goods and their beliefs values and view s on luxury products. Results showed that the majority of survey participants agreed there existed a difference between premium and luxury and that quality and craftsmanship are the biggest motivators for purchasing luxury goods. The survey was carried out worldwide but there was a greater focus on consumers from North America and Europe. Survey participants were categorized into three target groups: management students managers with high disposable income and regular luxury consumers. Based on the findings the author made recommendations for new entrants into the luxury industry according to each marketing strategy.
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Chu, Chun-wah. "A study of the occupational safety and health in the construction industry in Hong Kong." Click to view the E-thesis via HKUTO, 1999. http://sunzi.lib.hku.hk/hkuto/record/B31965817.

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Lau, Hat-lan. "Trust relations in the construction industry /." View the Table of Contents & Abstract, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31457393.

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39

Karlsson, Gabriel, and Pontus Nilsson. "Strategy implementation in the construction industry." Thesis, Jönköping University, JIBS, Accounting and Finance, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1020.

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Background:

After immense criticism, the Swedish government requested an investigation concerning

the construction industry. The report concludes that the inactive competition within the

construction industry entail that the industry continuously delivers the same products, in

the same way. Gabrielsson & Lutz (2002), states that the market condition and the long

history of static competition within the construction industry has led to low productivity,

high consumption of resources, large influences on the environment, higher costs and a

lack of qualified labour. The construction industry is now dealing with an increasing competition

and evidently decreasing subsidies from the government, that will continue to influence

the construction industry, and the companies, which therefore must work hard to

sustain and increase their competitive advantages.

Purpose:

Describe how a construction firm could integrate the strategy with the operative work on

the project level in order to sustain and develop their competitive advantages in a growing

competitive environment, by implementing a balanced scorecard (BSC).

Method:

Since the problem and the subject are complex and vast, the authors started the research by

study a wide range of literature, articles and journals. Three interviews were made with a

project leader working at the site, operative level, and two managers working on the strategic

level, in the line organization above the project leader. With this selection the authors

aimed to see whether the three experienced the organization and strategies the same way.

Conclusions:

The authors have concluded that NCC needs to go from being a very decentralized organization

to be more of a centralized one. The centralization concerns purchase, coordination,

industrialization, and project selection. The strategy has to involve all of these factors. NCC

needs to coordinate the retention of knowledge and newly found solutions. They also need

to have continuing processes of development and improvement concerning this retention,

which in favourability should be located on a national level. This could raise NCC’s

chances to achieve increased efficiency, decreased costs, better quality and environment.

The authors further believe that NCC needs to strengthen their focus on industrialization

on a national level, while letting the project organizations act as its own company. Every

project is unique and therefore NCC needs to learn from all projects in ability to see the

possibilities and enlighten the problems in all types of projects. If not, the large-scale production

benefits could be missed out.

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Wong, King-sum. "Corruption in Hong Kong construction industry." Click to view the E-thesis via HKU Scholars Hub, 2004. http://lookup.lib.hku.hk/lookup/bib/B3793370X.

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Lau, Hat-lan, and 劉克蘭. "Trust relations in the construction industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45014917.

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Banks, Albert J. "Asbestos removal in the construction industry." Thesis, Springfield, Virginia: Available from National Technical Information Service, 1991. http://hdl.handle.net/10945/28001.

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Seymour, H. "International investment in the construction industry." Thesis, University of Reading, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.373710.

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Kim, Tae-youn. "Trends of selected construction industry practices /." Digital version, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3008368.

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Chan, Wing Tung Patrick. "Construction industry development and government policy." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3347733.

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46

Marchini-Blanco, Juan 1971. "Lean enterprise in the construction industry." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/29383.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2004.
Includes bibliographical references (leaves 59-61).
This thesis explores the application of the Lean Enterprise Model (LEM) to construction firms. LEM is a framework derived from lean manufacturing principles by MIT's Lean Aerospace Initiative (LAI) for the aerospace industry. Construction firms also need new business models to meet the change in construction industry environment. Lean enterprise could assist in the development of a new business model. In theory, LEM could be applied to any given industry. A matrix has been created in which six key construction characteristics are compared to six key lean enterprise principles in order to asses how compatible would the lean enterprise model be taking into account the particularities of the construction industry. The results show that in some aspects the construction industry is already somewhat lean, e.g. it works on the basis of customer pull, while in others the application of lean principles would require a big mindset and cultural change, e.g. adversarial relationships due to the lump sum bidding system.
by Juan Marchini-Blanco.
S.M.
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47

Gkiourka, Paraskevi. "Managing innovation in the construction industry." Thesis, University of Leeds, 2011. http://etheses.whiterose.ac.uk/1686/.

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Eliasson, Tina, and Maria Olsson. "Social sustainability in the construction industry." Thesis, Linköpings universitet, Kommunikations- och transportsystem, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-144580.

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Byggbranschen står nu inför ett utmanande kliv i hållbarhetens riktning - att ta sig an och arbeta för en socialt hållbar samhällsutveckling. Intresset att arbeta med detta är stort hos både entreprenörer, beställare och samhället i stort. Detta bidrar till att offentliga beställare formulerar krav på socialt arbete i offentliga upphandlingar, då offentlig upphandling är ett verktyg med stor genomslagskraft som kan användas för att föra detta arbete framåt. Syftet med studien är att ta reda på vad begreppet sociala hänsyn innebär, att sammanställa vilka krav på sociala hänsyn som ställs och kommer att ställas i upphandlingar som offentliga beställare i Östergötland annonserar samt identifiera de områden som beställarna avser utveckla inom ämnet. Detta för att entreprenörföretagen ska kunna satsa på en utveckling av det område inom sociala hänsyn som kommer att vara mest aktuellt i regionen, nu och i kommande upphandlingar. Detta mynnar ut i frågeställningarna: Vad innebär begreppet sociala hänsyn? Vilka krav på sociala hänsyn ställer offentliga beställare vid upphandling? Vilka åtgärder bör entreprenörerna vidta för att leva upp till kraven på sociala hänsyn som offentliga beställare prioriterar? Genom intervjuer med beställare och entreprenörer i byggbranschen har en grund skapats för att kunna definiera begreppet sociala hänsyn som "en inkludering av alla individer i samhället oavsett kön, ålder, fysisk förmåga eller etnisk tillhörighet". Insamling av publicerade förfrågningsunderlag visar på att det fokusområde inom social hållbarhet som prioriteras idag är krav på sysselsättningsåtgärder, där fokus ligger på att inkludera individer som står utanför arbetsmarknaden. Slutsatsen är att entreprenörerna bör arbeta för att skapa fler platser i driftentreprenader och produktion, för att öka antalet sysselsatta, samt komplettera detta med bra utbildningar, handledning och stöttning. Det har även visat sig finnas förbättringsmöjligheter i beställarorganisationernas arbete med att ställa krav på sociala hänsyn, vilka, utöver svaren på frågeställningarna, presenteras i slutsatsen.
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Ho, Pui-yuk Josephine. "To study in great depth the budgetary and cost control system of a firm in building services industry and to propose practical alternatives to improve it." Click to view the E-thesis via HKUTO, 1985. http://sunzi.lib.hku.hk/hkuto/record/B4212816X.

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Roksana, Kaniz. "Women in Male-Dominated Industry :The Construction Industry : A Study of Women's Disinterest, Professional & Social Barriers, Walkout from Construction Industry." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-42904.

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Problem: Many women experience problems when trying to enter the construction industry and perceive several barriers in professional practice. As a result, day by day women are losing their interest in building their career within this male-dominated industry and diverting towards other professions. The fact that women are showing less interest to work within construction industry and leaving the industry has been found as a major problem. Since in this male dominated industry around ninety percent labour are men and expecting a large numbers of retirement in the future, therefore today’s construction industry has a strong demand for labour. The construction industry’s representatives want to increase the number of women in this trade, but because of the previous reputation and discriminatory work environment it’s become difficult to attract more women. Therefore, to enhance the participation of women in construction trades, it is necessary to understand women’s perceptions about the nature of work and level of satisfaction or dissatisfaction with the job. It is also important to know what kind of changes in the work environment can motivate women not to leave this industry? How to eliminate the barriers in professional practice?                      Purpose: This thesis explores the current position of women in construction industry, and seeks to identify the reasons of women’s disinterest about the industry, job satisfaction and the barriers (professional and social) that compel women to think to change career and leave the construction industry.   Method: This study has been performed through a qualitative interview study based on themes, on the subject of women in male-dominated industry. The research data is collected by conducting semi-structured interviews with professionals from Sweden, the USA, Canada, Latvia, Greece, The Netherlands and Bangladesh. The participants were active within the construction industry, and had the designation of project manager, construction engineer or structural engineer. To analysis the data in this research the Thematic Analysis approach has been adopted.   Findings: The interviewed women stated that the unpleasant work environment, gender discriminatory behaviours from the male colleagues, less career development opportunities, unfair promotion system and unequal salary compel them to rethink about their career choice and leave the construction industry. The results of this study showed that the barriers women face in professional practice also depends on the geographical position and societal culture.
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