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Journal articles on the topic 'Marketing in the construction industry'
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1
Dugar-Zhabon, Ruslana. "NTERNET MARKETING TOOLS IN THE CONSTRUCTION INDUSTRY." Scientific Papers Collection of the Angarsk State Technical University 2021, no. 1 (July 5, 2021): 263–66. http://dx.doi.org/10.36629/2686-7788-2021-1-1-263-266.
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Mokhtariani, Mahmood, Mohammad Hassan Sebt, and Hamid Davoudpour. "Construction Marketing: Developing a Reference Framework." Advances in Civil Engineering 2017 (2017): 1–14. http://dx.doi.org/10.1155/2017/7548905.
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Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on the nature of marketing and tailored marketing theories and strategies for the construction. This study attempts to fill a part of this gap by examining the nature of the construction industry from the marketing viewpoint and developing a comprehensive framework. A systematic investigation into the nature via a combination of Kotler’s product classification system and Lovelock’s classification criteria reveals that construction is an “industrial, project-based, and primarily service-oriented” (IPS) product with specific characteristics from the marketing perspective. Based on this nature, a reference framework for strategic marketing planning is developed through a literature review based on grounded theory and using the focus group discussion as a refinement tool. The framework indicates that construction companies are involved in and should plan for three working fields—project-based activities, relationship marketing, and marketing mix-related functions. The findings provide a fundamental basis that helps researchers and practitioners gain a true understanding of the concepts and scope of construction marketing and draw a clear and practical roadmap for future work.
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Lukiyanto, Kukuh, and Maranatha Wijayaningtyas. "MARKETING STRATEGY FOR INFORMAL WORKER GROUP IN CONSTRUCTION INDUSTRY IN INDONESIA." Management and Economics Journal (MEC-J) 1, no. 1 (December 24, 2017): 33. http://dx.doi.org/10.18860/mec-j.v1i1.4576.
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<p>The paper aims to identify foreman’s strategies in marketing his/her group’s service as well as analyzes how the foreman finds a job in construction project. Qualitative method with phenomenological approach was used to address the research’s problem through a survey involving two project managers and four construction foremen. The paper provides the empirical insights about the marketing strategy applied by foreman as group leader in Indonesian construction industry. Foreman is regarded as an informal leader who has strong emotional and social ties with fellow workers. As the main liaison between management and labor, the foreman should be able to organize the work and labor to achieve project objectives. Management expects the foreman to be able to supply the needs of the labors of the construction projects, while the workers hope the foreman to be able to provide jobs for them regularly. Because of the chosen research approach, the research result may lack generalisability. In order to increase the generalisability, the researcher is encouraged to test the proposed hypothesis in the future research. The paper includes implications for the development of foremen’s role in marketing strategy and for fulfiling the balance between project manager’s and construction labours’ rights. This paper fulfils how marketing strategy applied by foremen can fulfil the project manager’s and the construction labours’ rights.</p><p><strong>Keywords:</strong> Foreman, construction workers, marketing strategy.</p>
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Crespin-Mazet, Florence, and Pervez Ghauri. "Co-development as a marketing strategy in the construction industry." Industrial Marketing Management 36, no. 2 (February 2007): 158–72. http://dx.doi.org/10.1016/j.indmarman.2006.02.011.
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Awodele, Imoleayo Abraham, Adesoji Anthony Adegboyega, Onyinye Sofolahan, Abdullahi Adamu, and Kenneth John Saidu. "Factors determining the marketing strategies of construction firms: construction professionals' perspective." Independent Journal of Management & Production 11, no. 3 (June 1, 2020): 1070. http://dx.doi.org/10.14807/ijmp.v11i3.1068.
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Construction firms are not dedicated to the comprehensive adoption of marketing concepts and strategy, and thus do not enjoy the benefits of profit maximization, client satisfaction and loyalty and improved overall organizational performance. The purpose of this paper is, to assess the perception of construction professionals regarding the factors influencing the choice of marketing strategies adopted by their construction firms. A questionnaire survey approach was used in the study. The questionnaires were administered to construction professionals within the study area, Frequency, Percentile, Mean item score and Kruskal-Wallis test were used to analyses the data collected. The study found that employees' competence, technical knowledge of the firm, macroeconomic environment, and innovation are the major factors that influence the choice of marketing strategy. It was concluded that a firm's employee's knowledge and competencies and technological innovation plays a critical role in the adoption of suitable marketing strategies in the construction industry. In addition, there is agreement among construction professionals regarding the factors influencing the choice of marketing strategies adopted by their firms. This study adds to the body of knowledge existing on marketing and marketing strategies in construction organizations in Nigeria.
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Reshidi, Dr Sc Nail, MSc Reimonda Hoxha, and MSc Rasim Zuferi. "Marketing Strategies in the Real-Estate Industry in Prishtina." ILIRIA International Review 5, no. 1 (June 30, 2015): 29. http://dx.doi.org/10.21113/iir.v5i1.7.
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Real Estate is the industry that has always influenced the economic development of a country due to very costly investment and employment to thousands of people. This industry has been vastly developing in recent years in Prishtina, resulting in huge demand for real estate, which led to the establishment of many construction companies ready to meet this demand.The paper draws on data collection and information with the purpose of exploring and analyzing marketing strategies of construction companies in Prishtina’s market. This paper examines the role of internal and external factors that influence the development of the Real Estate industry and analyses the trends for the future. The objects as picked for the study are construction companies currently operating in this market, which was done so as to analyse their ways of doing business and their strategies and plans for achieving their objectives. Also, this research includes the level of demand versus supply for these companies and the success of meeting these requirements.
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Davis, Peter R., and Derek H. T. Walker. "Relationship Marketing: Providing Opportunities and Benefits for the Construction Industry." International Journal of Construction Management 3, no. 2 (January 2003): 69–78. http://dx.doi.org/10.1080/15623599.2003.10773044.
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Hove, George, and Thomas Rathaha. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe." International Business Research 14, no. 6 (May 12, 2021): 78. http://dx.doi.org/10.5539/ibr.v14n6p78.
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Purpose
The purpose of this research was to examine the awareness of employees about green marketing, the initiatives taken by contractors and the challenges encountered in implementing the concept in the construction industry in Zimbabwe.
Methodology
The study was quantitative using an explanatory research design with the study population limited to construction companies registered with CIFOZ. A sample of 182 executives representing construction companies completed the questionnaire. The data were analysed using STATA version 12.
Findings
The findings showed a positive awareness in employees to green marketing in the industry and a positive perception of practices as evidenced by the construction employees. However, there are challenges in the implementation of green marketing, including a lack of green standards.
Contribution and value add
Based on employee perspectives, a conclusion was reached that green marketing has been embraced in the Zimbabwean construction industry, and there are green marketing initiatives undertaken by the construction companies in that country. The results of this study contribute to the body of academic knowledge, hence the theory base that was used to drive this study could be amended as a result of the insights from the study.
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Gineo, Wayne M. "Nursery Marketing Can Be Improved." Journal of Environmental Horticulture 6, no. 2 (June 1, 1988): 72–75. http://dx.doi.org/10.24266/0738-2898-6.2.72.
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The socioeconomic factors influencing consumer demand for landscape plants and services and nursery sector growth were investigated. Data that shows a shifting age composition, gains in consumer inconle, higher education levels, and increases in construction starts provides a socioeconomic rationale for continued expansion of the nursery industry. Through surveys and a review of published information it was revealed that the industry needs additional information on production costs, pricing strategies, profit margins for individual plants, product distribution and market planning. Research aimed at incorporating these components into appropriate economic analyses and models designed to investigate production and marketing of landscape plants and related services would assist the industry in capitalizing on the anticipated growth in demand.
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Ellegaard, Chris, Lena E. Bygballe, Anna Dubois, and Lars Bankvall. "Purchasing and supply management in the construction industry." Journal of Purchasing and Supply Management 16, no. 4 (December 2010): 219–20. http://dx.doi.org/10.1016/j.pursup.2010.09.004.
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Zhang, Yuejin. "Defects of Traditional Marketing Model and New Consumer Experience Requirements in the Context of “New Retail”." Journal of Finance Research 2, no. 3 (November 8, 2018): 82. http://dx.doi.org/10.26549/jfr.v2i3.1174.
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With the concept of “new retail” and the rapid development of “new retail” format, the defects of traditional marketing models such as advertising marketing, direct marketing and e-commerce marketing are becoming more and more obvious, which has seriously hindered the further development of the consumer retail industry. At the same time, under the background of “new retail”, the industry demand based on the improvement of consumer experience is increasingly characterized by consumer entertainment, consumer autonomy, consumer personalization, and consumer socialization, which provides ideas and reference for the construction of new marketing models in the consumer retail industry.
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Othman, Akmal Aini, Sofiah Abd Rahman, Veera Pandiyan KalIani Sundram, and Muhammad Awais Bhatti. "Modelling marketing resources, procurement process coordination and firm performance in the Malaysian building construction industry." Engineering, Construction and Architectural Management 22, no. 6 (November 16, 2015): 644–68. http://dx.doi.org/10.1108/ecam-02-2014-0030.
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Purpose – The purpose of this paper is to establish a link between marketing resources, procurement process coordination (PPC) and firm performance. To allow for greater understanding in the field of supply chain management, the present study looked into the coordination between the construction firms and their main building materials suppliers. Design/methodology/approach – This study employed the quantitative method where stratified random sampling and self-administrated questionnaires were sent to respondents in the construction industry. The research framework was tested using structural equation modelling technique. Findings – The empirical result revealed that marketing resources have positive and significant effects on PPC dimensions. It was also found that PPC (mainly joint operation planning and supplier relationship development dimensions) has significant positive relationship towards firm performance. Research limitations/implications – This study focused solely on the firms in the construction industry and data collection was on a single respondent basis. Practical implications – The findings of this study underlines some implication and suggests that construction industry players adopt and emphasise such orientations in order to enhance their performance – operational and customer performance in particular. Originality/value – This study employed a newly developed framework based on the existing theoretical arguments to empirically examine the link between marketing resources, PPC and firm performance and offers fresh insights on the effects of PPC in linking marketing resources and firm performance. Besides that, since there are very limited studies that have taken the initiative to specifically list down the activities involved in the PPC, mainly in the context of the construction industry, this study offers a significant contribution.
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Havenvid, Malena Ingemansson, Håkan Håkansson, and Åse Linné. "Economic deals in the construction industry." IMP Journal 10, no. 3 (October 17, 2016): 364–89. http://dx.doi.org/10.1108/imp-08-2015-0047.
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Purpose The purpose of this paper is to investigate the relationship between social-material interaction and the monetary aspects of business relationships in the construction industry. The authors term the formal financial agreements necessary for such activities “deals”, and this paper seeks to open a research avenue to further investigate the multifaceted interaction processes among business actors. The construction industry is a suitable empirical setting for this purpose; its project-based character and societal position of linking business with the construction of essential community infrastructure imply that different types of money-handling activities need to be managed continuously with both short-term and long-term effects taken into account. Design/methodology/approach To investigate the deals, i.e., the interface between socio-material interaction and the money-handling processes in the construction industry, as well as studying the potential interrelatedness of deals, the authors performed a case study involving three interrelated housing projects in Uppsala, Sweden. Findings The study shows that deals do not only have an intricate relationship to the social-material interaction processes among construction actors, but they also become interrelated in specific ways to form “deal structures” as actors engage in different business relationships over time. This means, for instance, that a single deal can enable several other deals, and involved actors have different abilities in performing deals. Hence, most deals are part of a “broader” interaction pattern of social and material resources spanning the organizational borders of individual companies. Originality/value Within the industrial marketing and purchasing, the socio-material interaction among actors has been well studied, but less attention has been paid to the monetary dimension and its relationship to the socio-material interaction processes. In particular, this study provides an understanding of monetary agreements in the construction industry.
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Mulyana, Ahmad, Rizki Briandana, and Dwi Anggraini Puspa Ningrum. "Social Construction Fandom as Cultural Industry Marketing of JKT 48 Fan Group." International Research Journal of Business Studies 12, no. 3 (December 20, 2019): 257–66. http://dx.doi.org/10.21632/irjbs.12.3.257-266.
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Mokhtariani, Mahmood, Mohammad Hassan Sebt, and Hamid Davoudpour. "Characteristics of the Construction Industry from the Marketing Viewpoint: Challenges and Solutions." Civil Engineering Journal 3, no. 9 (October 7, 2017): 701–14. http://dx.doi.org/10.21859/cej-03097.
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Yadav, Rajesh K., and Nishant Dabhade. "Service Marketing Triangle and GAP Model in Hospital Industry." International Letters of Social and Humanistic Sciences 8 (September 2013): 77–85. http://dx.doi.org/10.18052/www.scipress.com/ilshs.8.77.
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A service is any act or performance, one party can offer to another that is essentially intangible and does not result in the ownership of anything its production may or may not be tied to a physical product. Service includes all economic activities whose output is not a physical product or construction, consumed at the time it is produced and provides added value in forms (such as convenience, amusement, timeliness, comfort and health) that are essentially intangible and it concerns of its first purchaser. Service Marketing triangle shows three interlinked groups (customer, provider and the company) that work together to develop, promote and deliver service to the satisfaction of the customer. Service marketing involves three types of marketing: External Marketing, Internal Marketing and Interactive Marketing, while when it comes to GAP model than there are four potential gaps (Knowledge gap, Service design and standard gap, Service performance gap, communication gap) within the service organization. If we talk about importance of service marketing in the hospital industry so we come to know that break at any point whether it is in service marketing triangle or in GAP model can spoil relationship of hospital with the existing and potential customers.
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Na Lim, Jay. "The Government as marketer of innovation." Engineering, Construction and Architectural Management 21, no. 5 (September 9, 2014): 551–70. http://dx.doi.org/10.1108/ecam-04-2011-0042.
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Purpose – The Government's role in industrial innovation has always been conventionally viewed as a regulator rather than a marketer of industrial progress. By breaking out of the box, this study positioned the Government as a marketer of innovation and construction enterprises as “consumers” of innovation products. The marketing mix concept of 4Ps is applied in this study to tailor marketing strategies for Governments, who aim to stimulate a higher level of innovation performance in the construction industry. The paper aims to discuss these issues. Design/methodology/approach – A survey of 97 construction enterprises in Germany is conducted to examine the innovation performance, strategies and resource utilisation of construction firms. Findings – The findings indicate that there is no one-size-fits-all national marketing strategy in promoting construction innovation. The Government is required to classify marketing strategies according to firm sizes and enterprises’ needs in relation to their national innovation environment to maximise their innovation potential. Practical implications – To illustrate this, marketing strategies according to firm sizes for the Government to stimulate higher innovation performance of German construction enterprises are proposed. Social implications – The main recommendation is for the Government to intensify inter-firm co-operation by employing national institutions as the key promoter in establishing and operating industry-led focus groups and world-class research centres. Originality/value – Acknowledging the role of Government as more than an enabler of construction innovation is required in today's knowledge economy. This study proposes that it may be time for Governments to review their conventional role and adopt a more proactive stance in promoting innovation in the manner that counts to construction enterprises.
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SHVYDENKO, N. V., and A. I. GUSKOV. "FORMATION OF A STRATEGY MARKETING MANAGEMENT OF A CONSTRUCTION ENTERPRISE IN THE CONTEXT OF ITS SUSTAINABLE DEVELOPMENT." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 4, no. 5 (2021): 82–88. http://dx.doi.org/10.36871/ek.up.p.r.2021.05.04.010.
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Based on the tendencies of sustainable development of construction, the article presents the specifics of the formation of the marketing management strategy of a construction company. In the course of the study, general approaches to the concept of sustainable development were considered, the primary goals of ensur-ing the sustainability of the construction industry, the advantages of sustainable development for individual participants in the investment and construction complex were formulated, the features of the category "mar-keting management" were identified to the strategy of sustainable development of a construction enterprise. The authors substantiated the priority position of marketing activities in the formation of the marketing man-agement strategy of an enterprise, especially to the stages of the life cycle of an enterprise and construction products. The comprehensive diagnostics of a construction enterprise is disclosed in detail based on an anal-ysis of internal and external factors, a mechanism for integrating a sustainable development strategy of a construction enterprise and a marketing management system based on the harmonization of interaction with stakeholders is proposed.
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Coskun, Hilmi, Ercan Erdis, and Mustafa Demirci. "PRICING POLICIES AS A MARKETING STRATEGY IN THE CONSTRUCTION INDUSTRY: CASE STUDY OF TURKISH COMPANIES." Technological and Economic Development of Economy 19, Supplement_1 (January 28, 2014): S1—S21. http://dx.doi.org/10.3846/20294913.2013.821688.
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The firms in the construction industry have to determine pricing and promotion policies, then these policies must be carefully and systematically integrated with the marketing strategies. Not only the demand and cost are important in pricing decisions but competition is also a significant variable to be considered. To determine the difficulties and the affecting factors in applying pricing decisions within the marketing concepts in construction sector, a survey was carried out among the Turkish companies as a sample group. In total 49 companies, mostly medium-size firms have been surveyed. The responses of firms are considered based on their actively engaged subsectors, namely, residential, commercial/public buildings, and infrastructure construction. The answers of firms are also evaluated based on their stated organizational structure, namely, simple, hierarchical, project, and network. The views about the various aspects of pricing policy development in phases, for example before and during bid, differ in the construction companies depending on their actively involved fields and their organizational structures.
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Seng, Ng Weng, Norlena Hasnan, and Shahimi Mohtar. "ORGANIZATIONCHARACTERISTICS:CAN THEY INFLUENCE THE CONSTRUCTION INNOVATION?" Journal of Technology and Operations Management 15, no. 1 (July 29, 2020): 60–73. http://dx.doi.org/10.32890/jtom2020.15.1.5.
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Heavy constructions are increasingly becoming more complicated, demanding increased innovative methods, and greater technological advancement. The complexity of the industry, generally has been described as multi-faceted and highly fragmented with significant problems such as communication breakdown, conflicts, and disputes. The lack of organization characteristics can apparently limit the effort of the construction industries to adopt the technology and innovation. Hence, this paper aims to investigate to the influence of organization characteristics namely construction type, presence of trade unions, and professional and trade association affiliation towards theconstruction innovation. In order to achieve the research objectives, mail surveys have been conducted among the construction companies in Malaysia. A total of 703 questionnaire surveys were mailed to randomly selected construction companies that operating in Malaysia and registered as G7 contractor with CIDB. The number of returned usable surveys totaled 383, yielding an effective response rate of 54.4%. All the organizational characteristics proposed have been found to be positively correlated with construction innovation. Apart from suggesting the direction of future construction industry study, this paper is valuable in providing insights for thecontractors in implementing innovative construction technologies that can be used to devise strategic marketing plans and ultimately for enjoyment of competitive advantages.
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Jaafar, Mastura, Abdul Rashid Abdul Aziz, and Andy Lian Shin Wai. "MARKETING PRACTICES OF PROFESSIONAL ENGINEERING CONSULTING FIRMS: IMPLEMENT OR NOT TO IMPLEMENT?/RINKODAROS PRAKTIKA PROFESIONALIOSE INŽINERIJOS KONSULTACINĖSE ĮMONĖSE: TAIKYTI JĄ AR JOS NETAIKYTI?" JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 14, no. 3 (September 30, 2008): 199–206. http://dx.doi.org/10.3846/1392-3730.2008.14.17.
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This article explores the necessity of applying marketing practices by engineering consulting firms that serve the construction industry. Most construction professionals perceive marketing as an unimportant management function. The present study provides support to similar previous studies conducted in other countries which found marketing is more ‘trappings’ rather than ‘substance’. Stiff competition drives civil and structural engineering (C&S) firms in Malaysia to suit their marketing practices in ensuring survival. In relation to this, company profile or characteristics such as firm organization, operational structure and nature of environment help providing an explanation on the readiness of these firms to fully implement marketing practices. The results also suggest that these firms use minimal marketing with the professional image projected by the directors or principals as playing an important role. Santrauka Nagrinėjama rinkodaros praktikos taikymo būtinybė statybos pramonės inžinerinėse konsultacinėse įmonėse. Dauguma statybos specialistų rinkodarą vertina kaip nelabai svarbią valdymo funkciją. Šis tyrimas patvirtina jau anksčiau kitose šalyse atliktų tyrimų rezultatus. Šiais tyrimais nustatyta, kad rinkodara yra daugiau „puošmena“ nei esminis valdymo kriterijus. Dėl nelanksčios inžinerijos ir statybos įmonių konkurencijos Malaizijoje būtina taikyti marketingo praktiką. Todėl suformuotas įmonės įvaizdis, įmonės organizacinė ir veiklos struktūra, mikroaplinka rodo įmonės rinkodaros taikymo pasirengimą. Gauti rezultatai rodo, kad įmonėse, kuriose dėl aukštos kvalifikacijos valdininkų sudarytas profesionalumo įvaizdis, rinkodaros lygis yra silpnas.
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Seng, Ng Weng, Norlena Hasnan, and Shahimi Mohtar. "ORGANIZATION CHARACTERISTICS: CAN THEY INFLUENCE THE CONSTRUCTION INNOVATION?" Journal of Technology and Operations Management 15, no. 1 (July 29, 2020): 60–73. http://dx.doi.org/10.32890/jtom2020.15.1.6.
Full textAbstract:
Heavy constructions are increasingly becoming more complicated, demanding increased innovative methods, and greater technological advancement. The complexity of the industry, generally has been described as multi-faceted and highly fragmented with significant problems such as communication breakdown, conflicts, and disputes. The lack of organization characteristics can apparently limit the effort of the construction industries to adopt the technology and innovation. Hence, this paper aims to investigate to the influence of organization characteristics namely construction type, presence of trade unions, and professional and trade association affiliation towards the construction innovation. In order to achieve the research objectives, mail surveys have been conducted among the construction companies in Malaysia. A total of 703 questionnaire surveys were mailed to randomly selected construction companies that operating in Malaysia and registered as G7 contractor with CIDB. The number of returned usable surveys totaled 383, yielding an effective response rate of 54.4%. All the organizational characteristics proposed have been found to be positively correlated with construction innovation. Apart from suggesting the direction of future construction industry study, this paper is valuable in providing insights for the contractors in implementing innovative construction technologies that can be used to devise strategic marketing plans and ultimately for enjoyment of competitive advantages.
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Cai, Hui Wei. "The Creative Design of Stone and its International Marketing." Applied Mechanics and Materials 209-211 (October 2012): 215–20. http://dx.doi.org/10.4028/www.scientific.net/amm.209-211.215.
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Stone, as one kind of traditional construction materials, is widely used in the construction industry. Global stone trade is mainly based on its practical function, therefore its added value is relatively low and the price competition is also very fierce. In fact, due to the inherent characteristics of stone, its added value can be greatly increased by extending its functionality through creative design. Brand marketing based on creative design can also expand its sales territory and sales volume. This paper discusses the methodology of creative design for stone products and some relative interdisciplinary theories, elaborates the enormous market potential of stone products by some examples of creative design.
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Zhang, Huai Ge. "Research on Developing Countermeasures of the EV Industry in China." Applied Mechanics and Materials 291-294 (February 2013): 878–81. http://dx.doi.org/10.4028/www.scientific.net/amm.291-294.878.
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Through the present situation research to the development of EV in China, analyzed of China's EV with a foreign related technology gap, EV development related facilities and EV marketing problems, combined with the development of our country market is actual, discussed EV technology innovation, EV infrastructure the construction and management and to improve the EV industry policy countermeasures.
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Lu, Shao Kai, and Hong Yan. "Contractual control, the propensity to trust, active trust development: construction industry." Journal of Business & Industrial Marketing 31, no. 4 (May 3, 2016): 459–71. http://dx.doi.org/10.1108/jbim-10-2014-0200.
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Purpose The purpose of this paper is to examine the assumptions concerning how the processes that foster trust are influenced by contractual control and managers’ propensity to trust. More specifically, the paper investigates the extent to which distinct types of trust (i.e. cognition- and affect-based trust) are differentially and interactively associated with contractual control and the propensity to trust. Design/methodology/approach The authors collected survey data on 260 architect–contractor project-based relationships in China. Findings The results of this paper show that contractual control and a project manager’s propensity to trust are positively related to the managers’ trust in their partners. However, the interaction of the propensity to trust and contractual control has a negative effect on cognition-based trust. Cognition-based trust, in turn, is linked to the unique and interactive relationships between contractual control, the propensity to trust and affect-based trust. Research limitations/implications While this paper adds to the literature on trust and control, future research is needed to fully understand the differences in interpersonal trust across alliances and countries. Practical implications These findings provide important implications for firms hoping to facilitate active trust development processes. Originality/value More is now known about the trust in inter-organizational settings at the individual level.
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Pan, Jing, Mihaela Vorvoreanu, and Zheng Zhou. "Social media adoption in disaster restoration industry." Construction Innovation 14, no. 3 (July 1, 2014): 346–69. http://dx.doi.org/10.1108/ci-03-2013-0014.
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Purpose – This research aims to investigate the current patterns of social media adoption for marketing in the restoration industry and analyse the strategies used by those restoration companies that have adopted social media. Social media marketing has been proven as a cost-effective way to engage new customers, and especially useful for small businesses. The disaster “restoration industry” is the special sector of general contracting that serves both commercial and residential property owners in terms of restoring their disaster-affected property. The restoration industry is characterised by small-business domination and constant need of new customers to survive in the market. Many restoration contractors have started adopting social media for marketing. However, goals and social media marketing strategies have not yet been clearly articulated. Design/methodology/approach – Data were collected through a systematic content analysis (CA) of sample restoration companies’ Facebook and Twitter posts over a 30-day study period. After a preliminary investigation of the industry, the researchers selected the Restoration Industry Association (RIA) member companies, as the research population. Sixty companies were randomly selected from the 1,165 RIA member companies, which equals to 5 per cent of the population. Reliability was tested statistically using Cohen’s Kappa. Findings – Three levels of adoption were derived from the data: active users, non-active users and non-adopters. More than half of the sample companies were found to have adopted at least one social media channel for marketing. However, only 26 out of the 60 sample companies were active on the social media that they have adopted. Active adopters showed, on average, relatively frequent usage patterns, with 10 Facebook posts and 37 tweets in a 30-day period. Sampled restoration companies which were active social media users posted mostly announcements and educational information of Facebook and used Twitter for news and direct interaction with customers. The observed companies revealed a mix of business-relevant content and personalised content including personal greetings, sharing of photos about holidays and fun events. Research limitations/implications – Three levels of adoption were derived from the data: active users, non-active users and non-adopters. More than half of the sample companies were found to have adopted at least one social media channel for marketing. However, only 26 out of the 60 sample companies were active on the social media that they have adopted. Active adopters showed, on average, relatively frequent usage patterns, with 10 Facebook posts and 37 tweets in a 30-day period. Sampled restoration companies that were active social media users posted mostly announcements and educational information of Facebook and used Twitter for news and direct interaction with customers. The observed companies revealed a mix of business-relevant content and personalised content including personal greetings, sharing of photos about holidays and fun events. Practical implications – The results showed that social media adoption has not yet penetrated the restoration industry – the adoption rate of 65 per cent is significantly lower than the 77 per cent of companies in all industries. In-depth CA of active social media users revealed patterns of engagement on Facebook and Twitter. This paper built on those patterns to emphasise strategies restoration companies can use to build interpersonal relationships and trust, which can lead to increased word-of-mouth recommendations; facilitate customer contact through a cross-linking strategy; and engage in simple methods for search engine optimisation. These strategic recommendations are grounded in existing practices and, therefore, are feasible and accessible for disaster restoration companies. Originality/value – The research results showed how the construction industry, especially small businesses, has adopted social media for marketing. A snapshot of the industry’s level of social media adoption for marketing strategy can provide a useful reference point about the industry’s practices and potential future directions. This paper provides suggestions about effective social media marketing strategies. The paper also illustrates the use of CA as a promising method for research in construction management.
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Welling, Derk Th, and Dirk-Jan F. Kamann. "Vertical Cooperation in the Construction Industry: Size Does Matter." Journal of Supply Chain Management 37, no. 4 (September 2001): 28–33. http://dx.doi.org/10.1111/j.1745-493x.2001.tb00110.x.
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Prince, Michael W. "Empirically Derived Generic Strategies in the Construction Industry." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 9, no. 3 (April 8, 2009): 229–37. http://dx.doi.org/10.1111/j.1936-4490.1992.tb00597.x.
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Polat, Gul, and Umit Donmez. "MARKETING MANAGEMENT FUNCTIONS OF CONSTRUCTION COMPANIES: EVIDENCE FROM TURKISH CONTRACTORS." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 16, no. 2 (June 30, 2010): 267–77. http://dx.doi.org/10.3846/jcem.2010.31.
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Globalization, the restructuring of the world economy, changes experienced in project financing and delivery systems, the pervasive utilization of information and communication technologies (ICT), and the intensity of the competition prevailing in the market compel contractors to rethink the competitive forces and client expectations, which in turn necessitate a well planned marketing orientation for business planning. The Turkish construction industry is not different from the global construction industry in the context of intense competitiveness as Turkish contractors do not only undertake projects in the domestic market but also in foreign markets including the Commonwealth of Independent States, Africa, Middle East, Europe, Asia, etc. They also often face intense competition from local and foreign companies such as U.S., Chinese, Japanese, French, Spanish, German, U.K., and Korean contractors. Given the intense competition, effective marketing of their services is imperative for Turkish contractors in achieving competitive advantage. This study explores the marketing management functions of Turkish construction companies and the extent to which they carry out traditional marketing practices via a questionnaire survey of 71 Turkish contractors. The survey results revealed that Turkish contractors made use of marketing management functions to some extent, yet responding contractors did not attach adequate importance to differentiating their products/services from the products/services offered by their competitors. Since achieving client satisfaction by means of product and/or service differentiation is the ultimate goal, Turkish contractors should carry out all of the traditional marketing practices in order to differentiate themselves in the market, and thereby create competitive advantage. Santrauka Globalizacija, persitvarkanti pasaulio ekonomika, kvalifikacijos pokyčiai projektu finansavimo ir tiekimo sistemose, plačiai naudojamos informacines ir ryšiu technologijos bei konkurencijos rinkoje vyraujantis intensyvumas verčia rangovus persvarstyti konkurencines jegas ir vartotoju lūkesčius, o tam reikia gerai suplanuotos valdymo orientacijos verslui planuoti. Turkijos statybos pramone nesiskiria nuo pasaulines statybos pramones intensyvaus konkurencingumo kontekste. Turkijos rangovai ne vieni imasi projektu vidaus bei užsienio rinkose, iskaitant Nepriklausomu valstybiu sandrauga, Afrika, Vidurio Rytus, Europa, Azija ir t. t. Jie taip pat dažnai susiduria su didele vietiniu ir užsienio kompaniju konkurencija, tokiu kaip JAV, Kinijos, Japonijos, Prancūzijos, Ispanijos, Vokietijos, Didžiosios Britanijos ir Korejos rangovai. Atsižvelgiant i intensyvia konkurencija, efektyvu ju paslaugu valdyma, Turkijos rangovams būtina pasiekti konkurencini prana‐šuma. Šiuo tyrimu analizuojamos Turkijos statybos bendroviu rinkodaros valdymo funkcijos ir apimtys, taikant tradicine rinkodara. Apklausoje apžvelgta daugiau nei 70 Turkijos rangovu anketu. Apklausos rezultatai atskleide, kad Turkijos rangovai tam tikru mastu pasinaudojo rinkodaros valdymo funkcijomis, tačiau jie neskyre pakankamai svarbos išskirdami savo produktus ir paslaugas, konkurentus ir ju teikiamas paslaugas. Kadangi pagrindinis tikslas ‐ vartotoju, naudojančiu produkta, pasitenkinimas ir (arba) paslaugu išskirtinumas, Turkijos rangovai turetu ištirti visus tradicines rinkodaros ipročius, noredami išskirti save rinkoje ir taip sukurti konkurencini pranašuma.
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B. Latif, Wasib, Md Aminul Islam, Idris Md. Noor, Mahadzirah Mohamad, and Kritika Kongsompong. "Imagination of brand image for tourism industry." Problems and Perspectives in Management 14, no. 2 (June 6, 2016): 138–42. http://dx.doi.org/10.21511/ppm.14(2-1).2016.02.
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The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry
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Radek, Radek, Helena Hanusova, and Zuzana Lipovska. "The Importance of Marketing Strategy for Creating and Maintaining Goodwill for Construction Companies." Journal of International Business Research and Marketing 6, no. 2 (2021): 21–26. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.62.3004.
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If a company wants to have a long-term presence on the market, it must have a long-term marketing strategy. It should respect the expected technical, technological and socio-economic development. All these factors are clearly manifested in the construction industry. Construction activities are specific in that their products are for long-term use and financially demanding for the investor. The underestimation of trends, technological changes and investor requirements leads to loss of clients and a significant deterioration in the economic situation. Creating a marketing strategy to keep it on the market can prevent these problems. In construction it means estimating trends and shaping a marketing strategy. This activity is very demanding and costly. It leads to the creation of Goodwill and its focus and is an integral part of the company’s assets. If is the marketing strategy insufficient or wrong, it will result in the loss of Goodwill and therefore clients in the market. Construction companies needs to build Goodwill and record it as part of the company’s property. Goodwill is also part of internal accounting. This is where the cost of marketing will take place, not only in terms of costs. There is a need for companies to deliberately choose the methods through which they will express the value of Goodwill.
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Park, Inseon, and Muheon Jeong. "Prediction Model of Firefighting Supplies Market." Fire Science and Engineering 35, no. 4 (August 31, 2021): 91–96. http://dx.doi.org/10.7731/kifse.9c795d71.
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The market size of the firefighting supplies industry is can be considered a derivative demand of the construction industry, and its patterns differ seasonally. In this study, the seasonal ARIMA model and the transfer function model were established, and their predictive performances were verified. It was statistically confirmed that the firefighting supplies market has a lagging character in the construction industry. Although the seasonal ARIMA model, a representative time-series model, is a suitable predictive model, the transfer function model linked to the construction market is more useful in the short-term forecast period. This study is the first statistical prediction study of the firefighting supplies market in Korea. Based on the structural characteristics of the firefighting supplies industry, the relationship between the building permit and firefighting supplies production should be established using the transfer function model, the transfer function model is more useful in the decision-making process of firefighting supplies policies and the manufacturer’s marketing.
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Barashev, M. N., M. I. Dvornikova, and T. S. Rogozhina. "Prospects for construction of innovative warehouses of self-storage type in St. Petersburg." Вестник гражданских инженеров 17, no. 2 (2020): 208–14. http://dx.doi.org/10.23968/1999-5571-2020-17-2-208-214.
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The article considers the prospects of building individual warehouses of self-storage type in St. Petersburg as an innovative solution in the field of product diversification of construction industry enterprises. Expanding the product range through construction of warehouses of self-storage type allows not only to minimize the company's marketing risks, but also to increase its competitiveness on the market. Foreign and Russian experience in this respect is described and the potential for developing the segment of constructing self-storage facilities in St. Petersburg is analyzed. The existing companies functioning on the St. Petersburg market are identified, potential consumers are specified, and the main drivers of the industry's growth are determined based on the analysis of the housing commissioning structure in St. Petersburg and the Leningrad region.
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Lielgaidina, Laura, and Ineta Geipele. "THEORETICAL ASPECTS OF COMPETITIVENESS IN CONSTRUCTION ENTERPRISES." Business, Management and Education 9, no. 1 (June 22, 2011): 67–80. http://dx.doi.org/10.3846/bme.2011.05.
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In this paper, the authors present a short review of statistics in European counstruction market and describe literature on management in construction – concept and definitions of competitiveness, including PARTS checklist and Project Values, and suggestions for successful marketing as well. The enhancement of the competitiveness of construction enterprises is one of the most important strategic objectives in the construction industry. The company’s loss of competitiveness is its greatest threat. The focus of this paper is on improving quality and safety in construction enterprises – the research was done in order to obtain more information about quality performance measures used by building materials producers in Latvia. At the end of this paper, the authors shortly describe the results of the research.
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Sambrook, G. H. "British Steel—Achieving Industrial Success." Proceedings of the Institution of Mechanical Engineers, Part E: Journal of Process Mechanical Engineering 203, no. 2 (August 1989): 67–73. http://dx.doi.org/10.1243/pime_proc_1989_203_192_02.
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This paper outlines how in the last decade British Steel management have turned massive losses into very substantial profits. This has been achieved through dramatic improvements in efficiency, demanning, new and more flexible working practices, improved plant utilization and an emphasis on marketing, particularly in the construction industry.
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El-Diraby, T. E., J. Costa, and S. Singh. "How do contractors evaluate company competitiveness and market attractiveness? The case of Toronto contractors." Canadian Journal of Civil Engineering 33, no. 5 (May 1, 2006): 596–608. http://dx.doi.org/10.1139/l06-017.
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The Canadian construction industry has sustained a healthy growth rate over the last 10 years. This could make the Canadian market attractive to foreign competitors. Moreover, Canadian companies possess enough expertise and resources to be able to effectively compete in the global market. This highlights the increased importance of developing marketing strategies for Canadian companies. This research study provides an understanding of how Toronto construction companies evaluate market attractiveness and company competitiveness. Such evaluation is the first step towards building effective marketing strategies. The research included an analysis of the main indicators of the Toronto market over the last 10 years and one-on-one interviews with 39 experts. The research deployed the analytical hierarchy process to identify the most important factors that can be used for measuring company competitiveness and market attractiveness. The most important factors that influence company competitiveness include customer satisfaction, cost efficiency, and safety record. Factors with the highest impact on market attractiveness are sustainable profitability (return on investment), supply of finance, and overall economic conditions.Key words: construction marketing, company competitiveness, market attractiveness, strategic planning, analytical hierarchy process.
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Suhandi, Suhandi. "The Effect of Marketing Strategy and Promotion Activities on Marketing Performance of Ritail Business." Almana : Jurnal Manajemen dan Bisnis 4, no. 2 (August 10, 2020): 205–13. http://dx.doi.org/10.36555/almana.v4i2.1354.
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Today's retail industry is experiencing rapid development along with technological advances and the construction of supporting facilities. Tangerang is one of the cities that is part of the Banten Province which is growing rapidly. rapid modernization affected the city, making it one of the largest cities in Indonesia. This study aims to determine the effect of marketing strategies and promotional activities on the marketing performance of Retail Business Actors in Mall Plaza Bintaro. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the marketing strategy has a significant effect on marketing performance by 38.2%, the hypothesis test obtained t count> t table or (7.625> 1.989). Promotional activities have a significant effect on marketing performance by 39.9%, the hypothesis test obtained t count> t table or (7.892> 1.989). Marketing strategy and promotion activities simultaneously have a significant effect on marketing performance by 48.9%, the hypothesis test is obtained F count> F table or (44.464> 2,700)
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Quirk, Dustin, and Devi Jankowicz. "Construal Of Voluntary Environmental Program Participation In The Canadian Residential Construction Industry." Journal of Sustainability Management (JSM) 3, no. 1 (November 30, 2015): 1–18. http://dx.doi.org/10.19030/jsm.v3i1.9414.
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This is a study of sensemaking of how Canadian new home builders construe their decision to participate in a voluntary environmental program (Built Green Canada). The Repertory Grid Technique was the data collection method. Findings from 32 interviews revealed a number of themes that decision makers used to make sense of their decision to participate in the program. The most prevalent views related to seeing the decision as a function of being a leader or innovator in the industry and using the program as a marketing and sales tool. Furthermore, themes that were seen as important related to legitimacy/authenticity/integrity and environmental impact. An assessment of which drivers/pressures were important to decision makers in making the decision to join the program was also undertaken. Important drivers/pressures included handling competition, appealing to customers, acquiring technical knowledge, obtaining publicity, building corporate culture/identity, and obtaining third party certifications. The findings are significant as it assists in refining the emergent field of environmental decision making and planning. The results are also useful for industry, voluntary environmental program organizations, and government policy makers to provide them with a better understan
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Wei, M. "Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management." Advanced Materials Research 136 (October 2010): 69–76. http://dx.doi.org/10.4028/www.scientific.net/amr.136.69.
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The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the system architecture, considering the actual situation and specific requirements of a travel agency, combining with norms and standards of the management of travel agencies industry, as well as, using the current popular system architecture B/S (Browser/Sever) Mode. By extensively studying the theory of software engineering, database theory and object-oriented languages and Web programming, management information systems analysis and design process of travel agency marketing is discussed in detail based CRM.
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Slesarev, Mikhail. "Modeling and formation of environmental safety management systems of construction technologies." E3S Web of Conferences 258 (2021): 09084. http://dx.doi.org/10.1051/e3sconf/202125809084.
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The structure of the components and control connections of the known environmental safety management systems of construction technologies (ESMSCT) have been studied; a method of ecological balance of innovative plans for the development of an object, territory, industry is proposed; the principles of the formation of construction technologies that provide ESMSCT with the necessary properties of stability have been studied: predetermination, stochasticity, globality, manufacturability, flexibility, efficiency, symmetry, harmony, organization and others; the following concepts were studied and selected for the formation of construction technologies: organization, sustainable development, environmental management, environmental marketing, environmental technical regulation, environmental standardization, environmental certification, environmental information paradigm.
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Ku, Meei Yuh, Kui Hsing Lo, and Wen Tsann Lin. "An Exploration of Success Factors for the Comprehensive Construction of a Shopping Area from the Consumer Point of View — A Case Study of the Business Area of Sanyi, Miaoli." Applied Mechanics and Materials 590 (June 2014): 906–10. http://dx.doi.org/10.4028/www.scientific.net/amm.590.906.
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With the development of Taiwan’s economy and increasing revenues of the people, people are increasingly interested in tourism and leisure lifestyles. Local governments in Taiwan develop their own unique shopping areas based on the considerations of their own characteristics. Woodcarving works display commercial, artistic, practical, aesthetical, and other features. From the heyday of export and domestic sales, the global downturn, and the establishment of the woodcarving museum, the industry experienced changes like the business cycle. During this period of thriving export, every household in Sanyi was creating wood carving products day and night. Due to the flourishing export of the wood carving industry of Sanyi, outside wood carvers came to Sanyi and introduced new artistic styles, resulting in different creative concepts of wood carving works. The majority of residents in Sanyi are Hakka, and over 50% of the people are engaging in the woodcarving industry. Presently, due to time, space, external, and internal factors, the woodcarving industry of Sanyi has gradually passed the heyday of export. Through qualitative and quantitative methods, this study analyzed the status and process of the development of the Sanyi woodcarving cultural and creative industry, as well as the change of marketing models. We explored whether emotional marketing methods can arouse the perception of consumption situations, and individual intrinsic emotions and feelings, while promoting proactive participation and purchase of woodcarving products to enrich the life of consumers. Moreover, this study discussed the depth and width of the impact on existing consumers and potential community members. By analyzing the woodcarving industry in Sanyi, Miaoli, as based on a conversion from the past, as well as current development and future vision, this study proposed marketing strategy suggestions as reference for the woodcarving industry.
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Chang, Yizhuo. "Research on the Marketing Strategy of Burgeoning Sugar-Free Beverages—Taking Yuanqi Forest as an Example." E3S Web of Conferences 218 (2020): 02002. http://dx.doi.org/10.1051/e3sconf/202021802002.
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The appearance of sparkling water has set off a new wave in the beverage industry in China, with the annual sales volume increasing by almost 200% in 2019, compared with the 2018. The market share has risen to fourth place in the beverage market, becoming a new beverage that is only lower than water, carbonated drinks, and tea drinks. YuanQi Forest occupies a large market share in Chinese market, and its products are quite competitive. Therefore, it is of great theoretical and practical significance to study the marketing strategy of the YuanQi Forest at the present stage. This paper mainly adopts SWOT analysis, PEST analysis, and other marketing theories to analyze this kind of situation. The author aims to provide general rules for enterprises engaged in bubble water production and marketing for reference, and provides practical and theoretical guidance for Chinese enterprises to carry out and expand this industry. Through analysis, it can be concluded that YuanQi Forest has three marketing methods, which are product strategy, channel strategy and big data marketing. What is more, Yuanqi Forest has some drawbacks, such as channel construction, lack of supply chain, difficulty in market subsidence, and other problems.
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Jones, Jessica, Jeffrey G. York, Siddharth Vedula, Michael Conger, and Michael Lenox. "The Collective Construction of Green Building: Industry Transition Toward Environmentally Beneficial Practices." Academy of Management Perspectives 33, no. 4 (November 2019): 425–49. http://dx.doi.org/10.5465/amp.2017.0031.
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Singh, Alok. "Perspective of Developer, Buyer, Financier and Equity Participants in Real Estate Project Development Process in India: An important constituent of Construction Industry." International Journal of Management Excellence 8, no. 2 (February 28, 2017): 932–36. http://dx.doi.org/10.17722/ijme.v8i2.886.
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The real estate project development is an important constituent of construction industry. The other important constituent of construction industry is infrastructure development. The construction industry drives and impacts many other industries and has a substantial multiplier effect on various sectors and hence on economic output as well as on employment scenarios. This article discusses multiplier effect of construction industry on few of the important economic indicators and further focuses on real estate project development process. The real estate project development process starts from land acquisition to sales and marketing. The internal stakeholders in real estate project development process are real estate developers, real estate buyers and the real estate financers. The paper discusses alternatives for real estate developers, the opportunistic schemes for real estate buyers, and the role of portfolio of financing agencies as well as the role of multitudes of equity participants. It also describes about the regulatory institutions active in real estate project development and promotion process. The real estate projects are developed by organized real estate project developer as well as by unorganized real estate project developers or local builders. This article contributes regarding the challenges and opportunities among the real estate buyers, real estate developers, portfolio of financial schemes offered by real estate financers and the opportunities for real estate equity participants.
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Shahi, Shashi K., Mathew Leitch, and Mohamed Dia. "Engineered wood products as substitutes in the Canadian building construction industry." International Journal of Business and Emerging Markets 13, no. 2 (2021): 142. http://dx.doi.org/10.1504/ijbem.2021.114394.
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Sepasgozar, Samad M. E., Steven Davis, Martin Loosemore, and Leonhard Bernold. "An investigation of modern building equipment technology adoption in the Australian construction industry." Engineering, Construction and Architectural Management 25, no. 8 (September 17, 2018): 1075–91. http://dx.doi.org/10.1108/ecam-03-2017-0052.
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Purpose Research into the construction industry’s adoption of modern equipment technologies, such as remote-controlled trucks, excavators and drones, has been neglected in comparison to the significant body of research into the adoption of information technology in construction. Construction research has also neglected to adequately consider the important role of vendors in the innovation diffusion process, focussing mostly on the role of the customer. Set within the context of Australia’s construction industry, the purpose of this paper is to address these gaps in knowledge by exploring the role of customers and vendors in the diffusion of modern equipment technologies into the construction industry. Design/methodology/approach Using contemporary models of innovation diffusion which move beyond the simple dualistic problem of whether innovation is supply-pushed or demand-pulled, 19 semi-structured interviews were undertaken with customers and vendors involved in two major modern equipment technology trade exhibitions in Australia. This was followed by the collection of documentary data in the form of photos, directory books, marketing material, catalogues, websites and booth and exhibition layouts to validate the proposed model and provide insights into vendor marketing strategies. These data were analysed using both content analysis and principal component analysis (PCA). Findings According to the PCA and content analysis, vendor’s engagement in the adoption of modern equipment technologies falls into three stages that correspond to three stages in the customer’s adoption process. In the first stage, customers identify possible solutions and recognise new technologies following a previous recognition of a need. Vendors provide facilities for attracting potential customers and letting customers know that their technology exists and can help solve the customer’s problem. The second stage involves customers gaining knowledge about the details of the new technology, and vendors focusing on detailed knowledge transfer through written materials and demonstrations of the functionality of the new technology. In the third stage, customers have specific questions that they want answered to assist them in comparing different vendors and solutions. By this stage, vendors have built a close relationship with the customer and in contrast to earlier stages engage in two-way communication to help the customer’s decision process by addressing specific technical and support-related questions. Originality/value The originality and value of this research is in addressing the lack of research in modern equipment technology adoption for building construction and the lack of data on the role of vendors in the process by developing a new empirical framework which describes the stages in the process and the ways that customers and vendors interact at each stage. The results indicate that conceptually, as the construction industry becomes more industrialised, current models of innovation adoption will need to develop to reflect this growing technological complexity and recognise that vendors and customers engage differently in the adoption process, according to the type of technology they wish to adopt.
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Gao, Ai Qing, Li Juan Tian, and Yang Liu. "Tangshan City Marketing Strategy Research Based on Low-Carbon Economy." Advanced Materials Research 734-737 (August 2013): 2078–81. http://dx.doi.org/10.4028/www.scientific.net/amr.734-737.2078.
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Tangshan is not only a strong economic city but also a high energy consumption city in Hebei province. Although Tangshan GDP occupies 1/5 of the provincial total, the energy consumption accounts for 1/3 of the provincial total. Facing the challenge of the low carbon economy, urban environmental problem has already become the bottleneck of future development in Tangshan, which directly influences the competition ability of this city. This paper expounded the general situation of Tangshan, and analyzed the influences of its economic development on urban environment. From strengthening low carbon awareness, planning urban construction with low carbon concept, and developing low carbon industry clusters, constructs Tangshan city marketing strategy system, thus promote Urban Competitiveness of Tangshan City.
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Buttery, Alan, and Rick Tamaschke. "Marketing Decision Support Systems and Australian Businesses: A Queensland Case Study and Implications Towards 2000." Journal of Management & Organization 3, no. 1 (January 1997): 51–58. http://dx.doi.org/10.1017/s183336720000599x.
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AbstractLittle is known about the extent to which the Marketing Decision Support System (MDSS) technology is currently used in Australia, or about the scope for the technology in Australia towards the year 2000. This paper reports the results of recent survey research into MDSS in Queensland by industry sector (agriculture and mining, manufacturing, construction, and services). The results suggest that there is an urgent need to boost the pace of MDSS development in all industry sectors, and that this should be given a high priority in government policy initiatives to enhance Australia's competitive advantage. It is possible, otherwise, that the present gap in information usage between Australia and its competitors will widen, with consequent negative implications for the nation's current account deficit, foreign debt and unemployment.
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Buttery, Alan, and Rick Tamaschke. "Marketing Decision Support Systems and Australian Businesses: A Queensland Case Study and Implications Towards 2000." Journal of the Australian and New Zealand Academy of Management 3, no. 1 (January 1997): 51–58. http://dx.doi.org/10.5172/jmo.1997.3.1.51.
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AbstractLittle is known about the extent to which the Marketing Decision Support System (MDSS) technology is currently used in Australia, or about the scope for the technology in Australia towards the year 2000. This paper reports the results of recent survey research into MDSS in Queensland by industry sector (agriculture and mining, manufacturing, construction, and services). The results suggest that there is an urgent need to boost the pace of MDSS development in all industry sectors, and that this should be given a high priority in government policy initiatives to enhance Australia's competitive advantage. It is possible, otherwise, that the present gap in information usage between Australia and its competitors will widen, with consequent negative implications for the nation's current account deficit, foreign debt and unemployment.
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Al-Gsim, Ziad, Aslan Amat Senin, and Mohd Effandi Bin Yusoff. "A Review and Comprehensive Analysis of the Performance of University – Construction Industry Collaboration." Civil Engineering Journal 7, no. 4 (April 1, 2021): 763–74. http://dx.doi.org/10.28991/cej-2021-03091688.
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University–construction industry collaboration (UIC) has become an essential part of driving innovation and fostering construction industry growth. Measuring the performance of such collaboration is an emergent field of study that is scattered through the current literature. This study aims to identify the UIC performance indicators advocated by the top-cited references, and map UIC performance indicators in the context of the state of Qatar. The present research evaluated the literature related to measuring the performance of UIC, considering publications in selected scientific databases over the period of 2004 – 2020. The publications were obtained through a search of the Science Direct, Emerald Insight, Scopus, Web of Science, Springer Link, SAGE, Research Gate, and Taylor & Francis Online databases. Keywords used in searching for publications included university, construction industry, business, cooperation, collaboration, relation, performance, and measurement. The findings were discussed and confirmed in the context of Qatar’s education and innovation ecosystem through semi-structured interviews with two renowned scholars who are involved in UIC. The study revealed that both universities and the construction industry are increasingly focused on measuring the performance of collaboration through specific performance indicators. The results show that both universities and the construction industry share some interests when it comes to four key performance indicators. These performance indicators are (1) the number of registered patents, (2) the number of patent applications, (3) the number of innovations (process/marketing/product/organisational), and (4) the number of publications. This study contributes to a general understanding of measuring UIC performance and defining trends in this research field. It also highlights research limitations and provides an arena for future research in the field. Doi: 10.28991/cej-2021-03091688 Full Text: PDF