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Dissertations / Theses on the topic 'Marketing in tourism and hospitality'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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1

Mariussen, A. "A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context." Thesis, Oxford Brookes University, 2012. http://radar.brookes.ac.uk/radar/items/907e34ff-7d07-51ea-18af-cdda2678bba4/1.

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Although the measurement of offline and online marketing is extensively researched, the area of online performance measurement still presents a number of unaddressed gaps, such as fragmented research and predominance of practitioner-driven measurement approaches. With a focus on affiliate marketing in tourism and hospitality, this thesis addressed these gaps and evaluates the effectiveness of practitioner-led online performance assessment. More precisely, the study explores a potential shift in affiliate marketing measurement practices, and develops a theory of affiliate marketing performances
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2

Piguet, Christina. "An evaluation of the current marketing strategies being used by hospitality and tourism programs in the United States." Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001piguetc.pdf.

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3

fraboni, claudia. "SOCIAL MEDIA in the TOURISM INDUSTRY." Doctoral thesis, Urbino, 2019. http://hdl.handle.net/11576/2663968.

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4

Hallab, Zaher A. A. "An Exploratory Study of the Relationship Between Healthy-Living and Travel Behavior." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/26513.

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In the field of travel and tourism, scholars with interest in consumer behavior studies have explored different variables and linked them with the individual's behavior. Variables such as destination image, environmental awareness, service perception, preferences, and motivations for travel are commonly used to understand and predict destination selections and travel behavior. There is also enough evidence to suggest that healthy-living is positively associated with travel behavior. If any, little empirical research has been done to explore and examine the relationship between healthy-living a
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5

Ferreira, João Francisco Perneta da Veiga França. "Estágio curricular no grupo PortoBay Hotels & Resorts: uma experiência no departamento de marketing e venda." Master's thesis, Universidade de Évora, 2020. http://hdl.handle.net/10174/28545.

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Antes para organizar uma viagem de lazer, ou até mesmo uma viagem de negócios (viagem e alojamento), era necessário recorrer muitas vezes a uma agência de viagens. Em alguns casos, o cliente corria riscos porque, por exemplo, o hotel podia não corresponder às suas expectativas. Mas com o aparecimento da Internet o sector do turismo, especialmente, a hotelaria mudou a sua forma de atuar na área do marketing. Atualmente, os clientes experienciam um ciclo de compra totalmente diferente, onde as imagens e vídeos dos hotéis/destino, a presença de anúncios, comentários dos viajantes potenciam a inte
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Martins, Eduardo Simões Palma Murteira. "Fidelização de clientes no setor hoteleiro: uma aplicação ao concelho de Évora." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11477.

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Num mercado global cada vez mais competitivo, volátil, com consumidores mais exigentes e informados, a fidelização de clientes torna-se um fator decisivo em hotelaria. Com o objetivo geral de analisar as estratégias de fidelização dos estabelecimentos Hoteleiros de 4 e 5 estrelas do concelho de Évora e recorrendo a uma abordagem de pesquisa qualitativa através da aplicação de uma entrevista semi-estruturada aos seus diretores e responsáveis de marketing, foi obtida a informação primária que, conjuntamente com a pesquisa documental anteriormente realizada, permitiu obter e validar resultados e
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7

Amoah, Felix. "Customer satisfaction with the guesthouse experience in Ghana." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/6073.

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Guesthouse accommodation plays an important role in Ghana’s hospitality industry and was therefore the focus of this study as little research dealing with guesthouses in Ghana could be found. The number of guesthouses in Ghana continues to grow and they thus represent an important alternative to hotels. However, these establishments seem to perform poorly and face several challenges such as lack of managerial knowledge, insufficiently skilled employees, poor interaction with customers, and criticisms of the provision of low quality service. The main reason for undertaking this research was to
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8

Jansen, van Rensburg C. J. "Internet marketing management in the South African tourism industry : utilisation of the South African luxury hotel industry." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/5038.

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Thesis (MBA (Business Management))--Stellenbosch University, 2008.<br>The objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of marketing and how customer behaviour has changed over the past 13 years with the introduction of the internet to the already established global distribution systems (GOS) and computer reservation systems (CRS). An in-depth literature review is conducted to anal
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9

Matikiti, Rosemary. "Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa." Thesis, University of Fort Hare, 2011. http://hdl.handle.net/10353/570.

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The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve
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10

Šimek, Filip. "Vývoj nabídky a poptávky v luxusním segmentu pražského hotelového trhu po roce 2000." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-12464.

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Definition of theoretical framework of work in hospitality, marketing in hospitality and economics. Description of luxury segment. Development of 5* facilities during socialism and in after-revolution period. Analysis the contemporary market of the luxury hotel segment in Prague from the side of supply and demand with prediction till 2012.
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11

Demeke, Wegene. "Small and Micro Business Enterprises (SMBEs) in Addis Ababa, Ethiopia : development and poverty reduction through Information and Communication Technologies (ICTs), with particular reference to the hotel industry and associated businesses." Thesis, University of West London, 2014. https://repository.uwl.ac.uk/id/eprint/1056/.

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The role of Information and Communication Technologies (ICTs) as a facilitator and enabler for development and poverty reduction has been increasingly recognised by many international organisations. ICTs need to be diffused in society to have their effects realised. The diffusion of ICTs in developing countries is lagging behind the developed countries creating the digital divide. Although the divide is reducing in many sub-Saharan countries, in Ethiopia it is increasing. The purpose of this study is to find the factors that affect the adoption and nonadoption of ICTs in small and micro busine
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12

Barata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.

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Mestrado em Marketing<br>Este projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caract
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13

Langowoj, Ivetta. "The perception of Australian hosts by Japanese tourists." Thesis, 1990. https://vuir.vu.edu.au/15624/.

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An extensive literature in psychology of tourism and other related disciplines indicates that previous studies oriented toward tourist-host contact have concentrated on the effect of tourists' presence on hosts' communities (economic, social, environmental impacts). Only a few studies have been concerned with the influence of hosts' communities on tourists, particularly in shaping tourists' reactions to hosts' communities and the destination visited. There is limited scientific attempt to measure the influence of Australian hosts on Japanese tourists (perception, satisfaction, dissatisfactio
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14

Bransgrove, Colin E. "Strategic marketing and the tourism small business in Victoria." Thesis, 1991. https://vuir.vu.edu.au/15571/.

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The research concerns itself first with the survey and analysis of 163 tourism small businesses from both rural and city locations in Victoria which are a representative sample of the 5,000 to 9,000 tourism small businesses in the State. In investigating the extent to which such businesses use a strategic marketing approach the basic premise underlying the investigation is that there is a positive correlation between strategic marketing and business performance. Following an extensive examination of the literature relating to business, tourism and marketing strategy, the author puts forward a
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15

Bull, Helen Tongmoy. "Tourism potential of Yarra Bend Park with emphasis on international tourism." Thesis, 1992. https://vuir.vu.edu.au/15577/.

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Yarra Bend Park means different things to different users. To the city and urban dwellers that surround it, the Park is a bush haven, a picnic area and a source for both formal and informal recreational activities supported by its lawned areas, its many ovals and two golf courses. To the developer, it represents a piece of potentially extremely valuable real estate, however unattainable. To State and Local Governments, it has been used as a place to locate freeways, hospitals, a prison and other institutes, and to the Yarra Bend Park Trust, a place for recreation, conservation, research, educa
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16

Alegre, Joseph G. "Exploratory research into motivational factors which influence demand for a country resort." Thesis, 1993. https://vuir.vu.edu.au/15556/.

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The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a m
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17

Chang, Ching-Hung. "The effect of newness of physical surroundings on theme park visitors' repurchase behaviour." Thesis, 2007. https://vuir.vu.edu.au/15581/.

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Creating new physical surroundings is a strategy for differentiating services from rivals and improving the marketing performance of service firms, in particular in high 'facility-driven' leisure services such as theme parks. However, the effect of the level of newness of physical surroundings on repurchase behaviour and the method for measuring the perception of the level of newness of physical surroundings by comparing the past experience with present experiences of consumers have not been explored. This study integrates the concept of newness and the concept of physical surroundings to e
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18

Sun, Yan Yan. "Outbound tourist demand from Northeast Asia and implications for the Australian tourist industry." Thesis, 1992. https://vuir.vu.edu.au/15703/.

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This study investigate the perceptions of the tourist industry in Northeast Asia regarding outbound tourist demand. The purpose of doing so is to provide insights into, and analysis of, the main characteristics of the demand and their implications for the Australian tourist industry.
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Truong, Thuy-Huong. "Holiday satisfaction in Vietnam : inter-cultural perspectives." Thesis, 2007. https://vuir.vu.edu.au/15716/.

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The growing reach of tourism activity across the globe, the volatility of demand and increasing customer sophistication have increased pressure on the tourism industry to provide experiences which are high quality and culturally sensitive. Vietnam is currently experiencing a rapid growth of arrivals from diverse source markets. Since the cultures of Asian travellers are markedly different from their Western counterparts, it is essential for Vietnamese service providers to understand the cultural characteristics of international travellers since these may have an influence on satisfaction lev
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20

Nishimura, Sachiko. "The role and use of travel guidebooks by Japanese overseas tourists." Thesis, 2004. https://vuir.vu.edu.au/15254/.

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Travel guidebooks are one of many information sources available to potential and actual tourists and perhaps one of the most common. Although information search has been an extensively researched area in tourism studies, there are few studies which have specifically investigated the topic of travel guidebooks. The overall aim of the present exploratory study is to develop a better understanding of the use of travel guidebooks as a source of information by tourists.
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21

Kim, Hyeonju. "A psychographic segmentation study of Korean tourists to Australia." Thesis, 1993. https://vuir.vu.edu.au/15619/.

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In this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.
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22

Simonsen, Mogens Raymond. "Researching Indigenous Australians in Tourism." Thesis, 2005. https://vuir.vu.edu.au/15692/.

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The central focus of this work is 'Participation by Indigenous Australians in Tourism Ventures', a theme that has much relevance to the contemporary tourism industry and the Indigenous people of Australia. It is being pursued with appropriate respect for Indigenous values and customs, and is offered as a tangible attempt to provide direction for a venture that will benefit both the Indigenous and wider communities.
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23

Seow, Maye. "Trends of the incentive travel market in Australia." Thesis, 1991. https://vuir.vu.edu.au/15685/.

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The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.
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24

Wada, Atsushi. "The potential of the Japanese student market for Australia: the overseas travel expectations and preferences of Japanese tertiary students." Thesis, 1992. https://vuir.vu.edu.au/15722/.

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While young females have received considerable attention, relatively little research has examined other groups within the Japanese youth travel market. The young Japanese, like their western counterparts, have a strong desire for leisure activities, in particular, overseas travel. Among them, university and college students have become one of the major forces in the Japanese leisure and travel market. Students are believed to have relatively more spare time and money to realise their desire for overseas travel. However, there is little information available on their travel preferences and beha
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Sophonsiri, Vanida. "Developing host-guest relationships in Thai tourist resorts." Thesis, 2008. https://vuir.vu.edu.au/1423/.

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This relationship marketing study investigates the influence of national culture on the development of host-guest relationships between local and international tourists and Thai resort operators on Samui Island, Thailand. It proposes that a quality relationship between tourists and resort operators, which is characterised by high levels of trust and commitment, is the major determinant of customer loyalty. In particular, it concentrates on the major cultural differences between Thai and Australian tourists that impinge upon host-guest relationship development. To assist in the study, a researc
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Wu, Ying-Tai, and 吳盈泰. "The Relation Analysis of Internal Marketing of University─Taking Example by Leisure,Tourism and Hospitality Studies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57mc3j.

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碩士<br>康寧大學<br>休閒管理研究所<br>103<br>The impact of low fertility and the skyrocketing number of universities enable high school students to have more alternatives of their registration, which means the highly competitive enrolling among universities. For the sustainability, it is significant for school authorities to employ the enterprise’s management and strategies of the marketing to improve the competitiveness of schools. School organizations should treat the teachers as internal customers, take the internal marketing strategies to better teachers’ capabilities, and provide good teaching service
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Hede, Anne-Marie. "A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives." Thesis, 2004. https://vuir.vu.edu.au/15744/.

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It is widely achnowledged that special events serve a number of functions in contemporary societies. These include developing the social cohesion within, and between communities; improving public infrastructure; bringing 'new' money into hose economies; and showcasing host destinations... This study was aimed at exploring the nexus between attendees of special events, special events themselves and special event host destinations.
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28

Frew, Elspeth Ann. "Industrial tourism : a conceptual and empirical analysis." 2000. http://eprints.vu.edu.au/343/1/343contents.pdf.

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Industrial tourism involves visits by tourists to operational industrial sites where the core activity of the site is 'non-tourism' oriented. The study discusses the concept of industrial tourism within the context of tourism attraction theory, and tests empirically the extent to which visitors to industrial tourism attractions can be identified by using (a) a particular personality theory (Holland's 1985 theory of personality types), (b) demographics, and (c) past visitation. Prior to conducting a major household survey, two preliminary studies were conducted. One study considered the range a
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Chiang, Che-Chao. "The influences of destination experiences on behavioural intentions : an investigation of MICE travellers in Taiwan." Thesis, 2009. https://vuir.vu.edu.au/30071/.

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Meetings, incentives, conventions and exhibitions (MICE) has emerged as a critical component of Taiwan's tourism industry. However, capitalising on this growth has presented destination tourism marketers with the challenge of understanding the relationship between business and leisure related travel motivations. Previous research has examined the role played by motivations and satisfaction in predicting travel behaviour. However, the literature has not investigated how satisfactory MICE experiences influence subsequent travel intentions, particularly in the case of leisurerelated activi
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30

Ryu, Sarah. "Travel risk perception : a study of the factors affecting risk perception of tourism destinations." Thesis, 2010. https://vuir.vu.edu.au/30234/.

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The perception that travel can be a risky activity has taken hold amongst tourists in the last decade in response to the occurrence of various catastrophic events. As a result, travelers are now paying greater attention to potential risks at destinations when making their travel plans. A proper understanding of how such perceptions are formed will be useful for the travel industry when forecasting and planning for tourism. The current investigation identifies the factors determining traveller risk perception using an exploratory design, focusing on the risk perceptions of potential trave
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Loh, Ngiap Chew. "Psychographic segmentation study of Singaporean tourists." Thesis, 1994. https://vuir.vu.edu.au/15360/.

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The psychographic factor with respect to the preferences and attitudes of Singaporean tourists going on vacation was examined in this thesis. Factor analysis was conducted on 16 psychographic statements taken from Schul and Crompton (1983) who extracted them from Hay Associate (1978) which yielded 5 basic tourist typologies. These are as follows: Explorer, Organised tourists, Active tourists, Pleasure seeker, and Sophisticated Seeker
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Sakornsathien, Daraphan. "The perceptions of Thailand's environment by international tourists." Thesis, 1993. https://vuir.vu.edu.au/15757/.

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The purpose of this research was to determine the tourists' perceptions of the physical and social environment of Thailand. In April and May 1993, 232 questionnaires were completed by a random sample of tourists after they passed customs at Bangkok International Airport. The finding of this research are: 1.Respondents had strongly negative perceptions of problems in Bangkok, particularly traffic congestion , air quality, and prostitution but tourists found that Bangkok provided excitement and good shopping. 2.Respondents regarded water pollution, lack of fresh water and lack of rubbish disp
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Rao, Dorasammy R. "Culture and entrepreneurship in Fiji's small tourism business sector." 2004. http://eprints.vu.edu.au/341/1/341contents.pdf.

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The roles of culture and entrepreneurial disposition in entrepreneurship have been widely researched. Some researchers have concluded that an individualist culture fosters entrepreneurial disposition and entrepreneurship while a collectivist culture retards them. Others have argued that collectivism does not have much bearing on these two factors. The present research explored entrepreneurship in Fiji's small tourism business sector by focusing on the roles of cultural values and entrepreneurial disposition displayed by the three ethnic groupings. The question of whether successful Fijian entr
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Yaman, Habil Ruhi. "A Conceptual Model of Knowledge Acquisition and Utilisation Through Marketing Research in Tourism: Development and an Empirical Assessment." 2001. http://eprints.vu.edu.au/212/1/212.pdf.

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This thesis is concerned with the process of knowledge acquisition and utilisation through marketing research in tourism. Its main objective is to determine the factors that lead to a marketing research orientation in tourism organisations. A conceptual model of antecedents and consequences of marketing research in tourism is constructed within a framework of theories of the sociology of knowledge and the diffusion of innovations. The model is tested using data gained through structured personal interviews with marketing and marketing research executives in a sample of the largest Australian t
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Bauer, Thomas G. "The perceptions, holiday expectations and holiday experiences of German speaking visitors to southern Australia." Thesis, 1990. https://vuir.vu.edu.au/15564/.

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The paper set out to identify some of the reasons why Australia's southern states (Victoria, Tasmania and South Australia) do not attract as many German speaking visitors as Queensland and New South Wales. It was hypothesised that Southern Australia was less attractive to German speaking visitors because of a perceived lack of well recognised major tourist attractions and the perceived lack of sunshine and warm climate. Surveys of German speaking tour operators and of arriving German speaking visitors were carried out to gain a better understanding of their perceptions and holiday expectation
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Shammout, Ahmad Bahjat. "Evaluating an extended relationship marketing model for Arab guests of five-star hotels." Thesis, 2007. https://vuir.vu.edu.au/1511/.

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Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship marketing, there is little agreement on which antecedents could be used to achieve this aim. In response, this thesis develops a model of relationship marketing based on a review of the literature to empirically investigate in one single model: (1) the affect of relational bonds (financial, social and struct
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Sophonsiri, Vanida. "Developing host-guest relationships in Thai tourist resorts." 2008. http://eprints.vu.edu.au/1423/1/sophonsiri.pdf.

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This relationship marketing study investigates the influence of national culture on the development of host-guest relationships between local and international tourists and Thai resort operators on Samui Island, Thailand. It proposes that a quality relationship between tourists and resort operators, which is characterised by high levels of trust and commitment, is the major determinant of customer loyalty. In particular, it concentrates on the major cultural differences between Thai and Australian tourists that impinge upon host-guest relationship development. To assist in the study, a researc
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Wallace, Bruce Andrew. "Backpack travellers using commercial backpacker accommodation in Queensland." Thesis, 1991. https://vuir.vu.edu.au/15724/.

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The Backpacker market in Queensland has emerged as an important segment of the tourism system in Australia. The Backpack traveller is predominantly from overseas and is seeking a particular type of travel experience. In order to maintain this style of travel, Backpack travellers are away from home for long periods of time, make use of less expensive accommodation, use low cost transport and engage in tours and activities that will meet the travel experience they are seeking. The aim of this minor research thesis is to investigate the size of the Backpacker market in Queensland and to identify
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Shelley, Peter D. "An industry perspective of travel and tourism distribution channels." Thesis, 1991. https://vuir.vu.edu.au/15688/.

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The objective of this thesis is to identify the various external influences affecting travel and tourism distribution channels in Australia. Particular reference is paid to the issue of whether the retail travel agent and the tour wholesaler will retain their respective roles as major distribution intermediaries. The external influences identified for this discussion include computer reservation systems, other new technologies and domestic airline deregulation.
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Bergin, Suzanne. "The consumer's perception of the accreditation of adventure tour operators." Thesis, 1998. https://vuir.vu.edu.au/15438/.

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The concept of accreditation is relatively new to the tourism industry yet industry leaders consider it a high priority in their attempts for continuous improvement and delivery of quality products. In developing current accreditation programs the industry has consulted with key players and a number of businesses but has neglected to gather feedback from the consumer. Although accreditation has become a prominent means of self-regulating the tourism industry there has been little research of consumers and their views of this process. In an attempt to address this gap this study was designed
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Stewart, Scott Ian. "Customer Satisfaction in the Metropolitan Ambulance Service." 2002. http://eprints.vu.edu.au/225/1/02whole.pdf.

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The field of customer satisfaction is complex and lacks clarity. Any technique that can bring order and predicability to the field is keenly sought. The partial least square methodology (PLSM) is a new means of modelling and predicting future outcomes. This research uses the partial least square modelling methodology to investigate and model the satisfaction of users of the Metropolitan Ambulance Service, Melbourne (MAS). The theories of Customer Satisfaction were reviewed then a definition of the concept established. The current state of the MAS was briefly discussed and the PLSM methodology
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Guo, Wenbin. "Strategies for Entering the Chinese Outbound Travel Market." 1999. http://eprints.vu.edu.au/224/1/02whole.pdf.

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China represents a huge opportunity for the development of world tourism in the coming years. Now this opportunity has come closer as China's admission into the WTO (World Trade Organisation) has occurred. This has raised the expectation that foreign firms will explore and benefit from Chinese outbound market growth. However, what are the risks associated with entry into the Chinese outbound market? What strategies are most likely to succeed in the Chinese outbound market? This research is a timely study undertaken to examine the structure of the Chinese outbound tourism industry, its characte
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Wood, Erin. "Pilot Salary Determination in Australia's Domestic Airlines from Whitlam to Keating." 1997. http://eprints.vu.edu.au/238/1/02whole.pdf.

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This thesis places the 1989 Australian domestic pilots and airlines dispute in the context of pilot industrial relations 'norms', pilot industrial relations history and the political and economic environment. The aim is to gain a greater understanding of the 1989 dispute and to answer questions such as whether the dispute stood out from its context as an inexplicable development. It was discovered that the reasons behind the dispute went well beyond the AFAP claim for a 29.47% salary increase. The dispute built up over a lengthy period and can only be properly understood by considering: - the
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Muldoon, Shane Douglas. "Excellent Managers: Exploring the Acquisition, Measurement, and Impact of Leader Skills in an Australian Business Context." 2003. http://eprints.vu.edu.au/261/1/Muldoon.pdf.

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This thesis explores the acquisition, measurement, and impact of leader skills in relation to business managers' performance in an Australian context. The central problem explored in this thesis is whether effective managers are the same as successful managers, and the role of leader skills in that respect. Studies of managers commonly equate effectiveness with success. However, Luthans, Hodgetts and Rosenkrantz (1988) have shown that effectiveness and success are not identical concepts. In this thesis, research results are classified into four categories. Managers recognised as achieving both
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Kiraka, Ruth. "Managing Development Organisations: A Process-Based Assessment of Australian Based Non Governmental Development Organisations." 2003. http://eprints.vu.edu.au/266/1/266contents.pdf.

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This study focused on Australian-based non-governmental development organisations (NGDOs) (also referred to as non-governmental aid agencies). The study used a telephone survey of eleven agencies and a mail survey of forty-five agencies to make inferences about organisational processes of delivering development assistance, together with an evaluation of the contribution of organisational factors and external environmental factors to the delivery of that assistance. Those aspects of organisational factors that were selected for examination were restricted to two areas, namely (i) organisational
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Jones, Puangchompoo. "Understanding the International Students' Innovation Decision Process with Particular Reference to International Higher Education Service in Australia and in Thailand." 2006. http://eprints.vu.edu.au/518/1/518contents.pdf.

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This study focuses on the international higher education service in i)Australia as one of the leaders in this service and ii) Thailand as an eastern developing country that has potential to offer this service. However, as a new country offering this service, Thailand lacks experience of operating it in the world market. Therefore, it is necessary to learn from a leading country, which has more experience, like Australia. This study aims to i) identify the factors affecting international students in coming to study at HEIs (Higher Education Institutions) in Thailand and in Australia (Melbourne)
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Munro, Angela. "A stakeholder approach to ecologically sustainable tourism : the case of the Twelve Apostles, Port Campbell National Park, Victoria." 2001. http://eprints.vu.edu.au/532/1/532contents.pdf.

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There has been widespread support for formal treaties and declarations to ensure ecologically sustainable development (ESD) internationally and in Australia, at national and state levels, for almost 30 years. Despite this, the momentum of ESD appears to be waning (Low et al 2000). It is the author’s view that such loss of momentum calls for examination of planning process as it affects land use, including tourism. Indeed, the social and environmental impacts of tourism in Australasia have tended to be ignored in policy development (Hall et al 1997). Sub-optimal outcomes and the uncertainty eng
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Jago, Leo Kenneth. "Special events and tourism behaviour: a conceptualisation and an empirical analysis from a values perspective." 1997. http://eprints.vu.edu.au/1501/1/Jago.pdf.

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Despite the fact that special events have become key components of the tourism development strategy for many regions, the amount of research that has been conducted within the field of special events does not reflect its importance. It is unlikely that the substantial growth rate that the field of special events has experienced in recent years is sustainable and an understanding of consumer patronage in relation to special events will be crucial for the development and promotion of events in the future. This study seeks to help address these shortcomings. In seeking to understand the field of
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Yaman, Habil Ruhi. "A Conceptual Model of Knowledge Acquisition and Utilisation Through Marketing Research in Tourism: Development and an Empirical Assessment." Thesis, 2001. https://vuir.vu.edu.au/212/.

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This thesis is concerned with the process of knowledge acquisition and utilisation through marketing research in tourism. Its main objective is to determine the factors that lead to a marketing research orientation in tourism organisations. A conceptual model of antecedents and consequences of marketing research in tourism is constructed within a framework of theories of the sociology of knowledge and the diffusion of innovations. The model is tested using data gained through structured personal interviews with marketing and marketing research executives in a sample of the largest Australian t
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McArdle, Kristina. "Temporal, spatial and thematic analysis of special events in Victoria (1997)." Thesis, 1998. https://vuir.vu.edu.au/15260/.

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Tourism and its related products have received increasing attention within many communities as a viable addition or replacement to some traditional industries which might have downsized, or ceased to exist. Much of the acceptance is based on the professed ability to produce economic, social and image related benefits for a community/region. Within the tourism industry, special events have emerged as a distinct product, gaining recognition and funding from a variety of stakeholders. The current problem for strategic planners and organisers involves the lack of a comprehensive supply side databa
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