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Journal articles on the topic 'Marketing in tourism and hospitality'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Barvinok, Nataliia. "SPECIFICITY AND COMPLEX NATURE OF MARKETING OF THE HOSPITALITY AND TOURISM INDUSTRY." Economies' Horizons, no. 4(29) (October 24, 2024): 36–47. https://doi.org/10.31499/2616-5236.4(29).2024.313837.

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The article describes the concepts of “hospitality” and “hospitality industry”, analyzes various approaches to their interpretation, and also defines the place of the hospitality industry in the tourism industry. Special attention to tourism is paid to the common concept of “hospitality industry” and “industry”, after which these terms are often used together in the scientific literature, but they have significant differences. The views of scholars who emphasize different aspects of hospitality, such as interpersonal relations, generosity and care for the guest, are explored. Marketing approac

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UKAJ, Fatos. "The Role of Internet in Successful Marketing in Tourism Organizations." Journal of Environmental Management and Tourism 9, no. 5 (2019): 1071. http://dx.doi.org/10.14505//jemt.9.5(29).19.

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Tourism has been dealt with continuously since the earliest times. This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now. Various tourist destinations need to be introduced to the wider public. Therefore, a range of information needs to be distributed to the public by agencies, tourism operators, and other participants in tourist activities. The use of the internet has become a daily routine guiding tourism organizations’ marketing, including hospitality and tourism oriented towards meeting the demands of tourists and clien

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Lewis, Robert C. "Hospitality Marketing." Cornell Hotel and Restaurant Administration Quarterly 30, no. 3 (1989): 40–45. http://dx.doi.org/10.1177/001088048903000314.

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Elgahwash, Fouad Omran, Khalid Ahmed, and Adel Omar Al-Magarbi. "Strengthening Libyan Hospitality: A SOAR Analysis of Digital Marketing Strategies and Practices in the Tourism and Hospitality Sector." Journal of Economics, Management and Trade 29, no. 12 (2023): 144–59. http://dx.doi.org/10.9734/jemt/2023/v29i121181.

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The Libyan hospitality sector is a growing industry with significant potential and its sector plays a pivotal role in the country economic development, offering vast potential for growth and prosperity. In the digital age, the effective utilization of digital marketing strategies and practices is crucial for tourism and hospitality enterprises to enhance their competitiveness and attract a global audience. This study employs a systematic SOAR (Strengths, Opportunities, Aspirations, and Results) analysis to assess the current state of digital marketing in the Libyan hospitality sector and provi

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AMMAR MOHAMMAD AMMAR, SALAMA, MAHMOUD SALEH, HANY ATEF KOZMAL, and AYDA FAYEZ SABER. "Towards Promoting Tourism and Hospitality Services for Orphanage Tourism in Egypt." REVISTA INTERNACIONAL DE TURISMO, EMPRESA Y TERRITORIO 7, no. 2 (2024): 159–87. http://dx.doi.org/10.21071/riturem.v7i2.16204.

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Orphanage tourism is a sub-sector of volunteer tourism which refers to traveling abroad to "do well" and support others in other communities. Importance: The importance of providing hospitality services to this style is that orphan tourism stems from the desire to have more meaningful and ethical holiday experiences, and the desire to give back to the host communities visited by the tourist. The study aims at developing the level of promoting hospitality services for the Orphanage Tourism and hospitality pattern in Egypt. Study problem: The problem of the study lies in identifying the strength

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Leung, Xi Yu, Lan Xue, and Billy Bai. "Internet marketing research in hospitality and tourism: a review and journal preferences." International Journal of Contemporary Hospitality Management 27, no. 7 (2015): 1556–72. http://dx.doi.org/10.1108/ijchm-05-2014-0268.

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Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The study collected 331 Internet marketing-related articles published in the top eight hospitality and tourism journals during the period of 1996-2013. Using content analysis, the study analyzed and discussed research topics, research methods and industry sectors of selected articles. The study period was broken into three sub-periods and used cor

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Shenghir, Nadia Mustafa Sulayman, and Budhi Haryanto, M. M. "The Role of Electronic Marketing in Activating Tourism and Hospitality in Libya." Saudi Journal of Business and Management Studies 9, no. 12 (2024): 289–99. https://doi.org/10.36348/sjbms.2024.v09i12.002.

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The tourism and hospitality industries are vital to the global economy, employment market, and cross-cultural interchange of nations. Libya is ripe for growth in the tourist sector thanks to its varied landscapes, rich historical legacy, and cultural attractions. The aim of this research is to analyze the effect of Tourist destination online content (TDOC) perceptions on satisfaction, behavioral intentions, and digital marketing interactions; to analyze the effect of satisfaction and digital marketing on behavioral intentions of tourists; and as mediation variable between tourist behavioral in

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Štoković, Ariana, and Danijela Križman. "THE STATE AND PROBLEMS OF THE MARKETING CONCEPT ADOPTION IN HOSPITALITY COMPANIES OF ISTRIA." Tourism and hospitality management 5, no. 1-2 (1999): 257–72. http://dx.doi.org/10.20867/thm.5.1-2.18.

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Survival and the achievement of competitive advantages in the contemporary business conditions imperatively require consistent application of postulates of the marketing concept from the companies. Regard to the fact that tourism represents the strategic development direction, and that the hospitality industry is one of the main bearer of tourism supply, the authors aimed to investigate the state and problems of the marketing concept adoption in hospitality companies of Croatia. For that purpose, they conducted primary research on the sample of 11 most important hospitality companies of Istria

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Mihailović, Božo, and Ilija Moric. "The role of marketing philosophy in rural tourism development." Tourism and hospitality management 18, no. 2 (2012): 267–79. http://dx.doi.org/10.20867/thm.18.2.7.

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The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable rural tourism development. Design – The special focus is given to analysis of the factors that influence the implementation of marketing philosophy in tourism and its specifics in area of rural tourism. Methodology – Using available secondary and primary data from government bodies and relevant international organisations, several factors are identified that affect the implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these fact

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KIREEVA, Yulia A., Elena E. KONOVALOVA, and Maria S. FILATOVA. "Hospitality industry: foreign experience in applying innovative technologies in the field of sales and marketing." Service plus 17, no. 3 (2023): 24–31. https://doi.org/10.5281/zenodo.10066997.

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The current state of the tourism and hospitality sector has been seriously influenced by a number of external factors, including the pandemic and long-term restrictions caused by COVID-19 (in some cases, a ban on flights to other countries), as well as the unstable economic and political situation in the world. At the same time, most experts agree that only one positive feature can be identified from all this – the tourism and hospitality sector will now work in a new way. Despite various external restrictions and threats, tourism and hotel business continues to develop in almost all countries

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Gross, Michael J. "Tourism and hospitality marketing: a global perspective." Current Issues in Tourism 13, no. 1 (2010): 95–97. http://dx.doi.org/10.1080/13683500903243075.

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Frochot, Isabelle. "Tourism and hospitality marketing – A global perspective." Tourism Management 31, no. 5 (2010): 692–93. http://dx.doi.org/10.1016/j.tourman.2009.06.016.

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Sigala, Marianna. "Social media marketing in tourism and hospitality." Information Technology & Tourism 15, no. 2 (2015): 181–83. http://dx.doi.org/10.1007/s40558-015-0024-1.

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Cimbaljević, Marija. "Social media marketing in tourism and hospitality." Annals of Tourism Research 54 (September 2015): 236–38. http://dx.doi.org/10.1016/j.annals.2015.05.006.

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Ablova, Hromozdova, Studennikova, et al. "Theoretical and methodological fundamentals of marketing functioning in the hospitality industry of tourism enterprises." Problems of Innovation and Investment Development, no. 23 (April 10, 2020): 27–34. http://dx.doi.org/10.33813/2224-1213.23.2020.4.

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The purpose of the article is to study the world marketing experience of the hospitality industry, to define the concept of hospitality and the hospitality indus- try. The object of research is the hospitality of the company’s tourism activities. The subject of research is marketing in the hospitality industry. The method- ological foundations of the study are the following methods: historicism, systems approach, analysis and synthesis. The scientific novelty is that in this article the marketing of the hospitality industry is defined as a set of initiated and controlled marketing tools that a

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Morosan, Cristian, John T. Bowen, and Morgan Atwood. "The evolution of marketing research." International Journal of Contemporary Hospitality Management 26, no. 5 (2014): 706–26. http://dx.doi.org/10.1108/ijchm-11-2013-0515.

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Purpose – The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality marketing relative to mainstream marketing and provide scholars with suggestions for developing and managing a marketing research agenda. The findings of this study help not only scholars involved in marketing research but also hospitality scholars across all disciplines. Design/methodology/approach – A conte

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HRISTOFOROVA, Irina Vladimirovna, Lyudmila Vladimirovna SILCHEVA, Tatiana Nikolaevna ARKHIPOVA, Alexandra Borisovna DEMENKOVA, and Elena Yurievna NIKOLSKAYA. "Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises." Journal of Environmental Management and Tourism 10, no. 4 (2019): 829. http://dx.doi.org/10.14505//jemt.10.4(36).13.

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The article is devoted to the improvement of marketing communications in tourism and hospitality enterprises. It has been established that digital technologies used in marketing communications of tourism and hospitality enterprises will, in the nearest future, aim to create new forms of interaction with the audience. It has been proved that the crowd marketing method within integrated marketing communications, which accomplishes tasks comprehensively, could be of help in this regard. It has been determined that for the improvement of efficiency of marketing communications in the tourism and ho

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Chyrva, Olha H., Inna M. Povorozniuk, and Nataliya M. Maliarchuk. "Marketing tools to ensure the competitiveness of tourism businesses destinations." Economies' Horizons, no. 3-4(18) (December 30, 2021): 97–110. http://dx.doi.org/10.31499/2616-5236.3-4(18).2021.253014.

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Abstract. The aim of the study. The purpose of the study is to develop methodological principles for making public management decisions, in particular, investigated marketing tools to ensure the competitiveness of tourism businesses distentions, which will have a positive impact on tourism businesses. Methodology. The article used research methods: induction, deduction, objectivity, system, generalization, which allowed to present and justify the main results. Results. In today's conditions, there is an urgent need to preserve tourist facilities and socio-economic development of individual reg

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Aćimović, Mihajlo. "Achieving good economic results in tourism." Tourism and hospitality management 2, no. 1 (1996): 15–23. http://dx.doi.org/10.20867/thm.2.1.2.

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Good economic results in tourism are achieved through tourist expenditure. The way in which these results are achieved in the receptive tourism country or region depends on the optimal level of the designed tourism offer and suitability towards the tourism spending. In relation to natural and other preconditions for tourism Croatia's tourism offer is not exhausted. On the contrary, the countries tourism product is outdated, reflected in low tourism spending compared to other competitive Mediterranean countries. Tourism enterprises do not use marketing application sufficiently, and strategic ma

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Šerić, Maja, and Maria Vernuccio. "Challenges in Marketing Communications During the COVID-19 Pandemic." Tourism 70, no. 4 (2022): 694–706. http://dx.doi.org/10.37741/t.70.4.10.

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The purpose of this study is to explore how tourism and hospitality firms managed marketing communications (marcom) since the COVID-19 outbreak and to propose a conceptual framework on marcom challenges that the pandemic crisis has brought to the industry. In-depth interviews were conducted with tourism and hospitality managers in Croatia, a destination that registered remarkable tourism results in 2021. The proposed conceptual framework reflects the adaptation process and major changes in B2B and B2C communication since the COVID-19 outbreak on one hand and resulting strategic opportunities f

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Berc Radisic, Branka, Lorena Bašan, and Diana Bokulić. "MARKETING ASPECTS IN THE OPERATIONS OF THE VELEBIT NATURE PARK." Tourism and hospitality management 15, no. 1 (2009): 49–60. http://dx.doi.org/10.20867/thm.15.1.5.

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The application of marketing in tourism involves marketing activities undertaken by all producers that are in any way connected to selling their products on the tourist market, as a means of earning revenue. Tourism marketing calls for a marketing concept to be implemented in companies in the tourism sector and other tourism-supply providers. Upon the adoption of the Management Plan of the Velebit Nature Park, a marketing concept, as an element of efficient park management, must be employed to help ensure the prosperity of Park operations in all areas and across all levels.

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Marunda, Anita S., and Gerry Batonda. "Effectiveness of Marketing Strategies on Improvement of Tourism and Hospitality Industry after Covid–19 Outbreak: A Case of Three-Star Hotels in Arusha Region, Tanzania." Journal of Integrated Marketing Communications and Digital Marketing 4, no. 2 (2023): 24–35. http://dx.doi.org/10.46610/jimcdm.2023.v04i02.004.

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The hospitality, travel, and tourism industry remains one of the hardest-hit casualties of the COVID-19 pandemic. This study sought to assess the effectiveness of marketing strategies on the improvement of the tourism and hospitality industry after the COVID-19 outbreak in Arusha Region, Tanzania. The study specifically aimed to determine the effectiveness of pricing strategies on the improvement of the tourism and hospitality industry after covid-19 outbreak; to determine the effectiveness of promotion strategies on the improvement of the tourism and hospitality industry after covid-19 outbre

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Phanos Matura and Aretha Takaza. "Profiling The Needs and Wants of Millennials in The Tourism Industry: Implications for Zimbabwe." Hospitality & Tourism Review 1, no. 2 (2020): 36–49. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.215.

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Purpose: The main purpose of the paper is to profile the needs and wants of millennials in the tourism industry and their implications for tourism operators in Zimbabwe.  Methods: The study adopted a qualitative design approach with document analysis being the data collection method. Data were analyzed thematically.  Results: The major finding was that millennials desire authentic and memorable experiences, they are highly knowledgeable, have strong digital skills, they are social media creatures and are permanently connected online, they are particular and question everything, the

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Huijbens, Edward H., and Karl Benediktsson. "Inspiring the visitor? Landscapes and horizons of hospitality." Tourist Studies 13, no. 2 (2013): 189–208. http://dx.doi.org/10.1177/1468797613490378.

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This article will discuss the ways in which landscapes have been conceptualised in current literature building on notions of escape to and well-being with nature, and how the tourist has been placed in that context. Drawing among other things on Gadamer’s understanding of the concept of the horizon, as well as Deleuzian understandings of relationality, we argue that landscape is simultaneously an effect of gathering deep-seated emotions and experiences and an open-ended and forever unfinished story. Due to the irreducibility of the landscape to its terms, a landscape is something that can be s

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NDAGUBA, Emeka, and Cina VAN ZYL. "Exploring brain tourism discourse in the tourism and hospitality sector: reawakening research in neurotourism." Tourism and hospitality management 31, no. 2 (2025): 197–214. https://doi.org/10.20867/thm.31.2.3.

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Purpose – This study aims to conduct a thorough and systematic evaluation of the literature in tourism and hospitality to explore the latest advancements and innovative technologies that are reshaping personalized services within the realm of neurotourism. Methodology/Design/Approach - Data for this research was mined, using www.dimensions.ai, and analyzed using computer software called Citespace. Findings – The research established a paucity of neurotourism research in tourism and demonstrated that several challenges including cost and expertise make it difficult to address arising literature

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Roper, Stuart. "Book Review: Hospitality Marketing." Journal of Vacation Marketing 5, no. 2 (1999): 200. http://dx.doi.org/10.1177/135676679900500209.

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Roper, Stuart. "Book Review: Marketing Hospitality." Journal of Vacation Marketing 5, no. 3 (1999): 298. http://dx.doi.org/10.1177/135676679900500310.

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Roper, Stuart. "Book Review: Marketing Hospitality." Journal of Vacation Marketing 6, no. 1 (1999): 86. http://dx.doi.org/10.1177/135676679900600111.

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Волков, Сергей, and Sergey Volkov. "The Genesis of Tourism Marketing as an Area of Scientific Knowledge in Marketing Theory." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2018, no. 4 (2019): 33–46. http://dx.doi.org/10.21603/2078-8975-2018-1-33-46.

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Importance. The article analyzes the stages of development of tourism marketing as a field of scientific knowledge in the theory of marketing. Objectives. The purpose of the present research was to analyze the formation and development of the theory of tourist marketing abroad and in Russia. Methodology. The study was based on the content and comparative analysis of foreign and domestic fundamental works on the theory of tourist marketing. Results. The theory of tourist marketing was a logical continuation of the development of the theory of service marketing as a response to the formation of

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CUNHA, Maria Nascimento, Manuel PEREIRA, António CARDOSO, Jorge FIGUEIREDO, and Isabel OLIVEIRA. "REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY." GeoJournal of Tourism and Geosites 53, no. 2 (2024): 514–21. http://dx.doi.org/10.30892/gtg.53214-1226.

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This article aims to systematically investigate and elucidate the transformative effects of Artificial Intelligence (AI) and Machine Learning (ML) on marketing strategies and consumer engagement within the tourism and hospitality industries. The research methodology employed in this article encompasses a quantitative approach, underpinned by the use of cluster analysis to categorize and interpret complex multivariate data. This methodological framework is chosen to provide a rigorous, data-driven examination of the impacts of Artificial Intelligence (AI) and Machine Learning (ML) on marketing

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Koc, Erdogan, and Ahu Yazici Ayyildiz. "Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality." Sustainability 13, no. 21 (2021): 11630. http://dx.doi.org/10.3390/su132111630.

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This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characteristics and all marketing mix elements based on data collected from a wide range of countries supported by several research studies. It is believed that the study will have significant value for researchers, practitioners, and students, both undergraduate and postgraduate, as at present there is no compact and comprehensive document that brings tog

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Muluneh, Dagnachew Wegayehu, Amare Yaekob Chiriko, and Tadesse Temesgen Taye. "Tourism Destination Marketing Challenges and Prospects: The Case of the Southern Route of Ethiopia." African Journal of Hospitality, Tourism and Leisure, no. 11(1)2022 (February 28, 2022): 294–309. http://dx.doi.org/10.46222/ajhtl.19770720.226.

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Tourism destinations these days focus on tourism development with little marketing attention. This study’s main aim is to assess destination marketing challenges and prospects in the Southern Ethiopian Route. The study employed a descriptive research design with a mixed research approach. Data were collected from tourists, culture/tourism experts, security personnel, road authorities and tourism businesses through questionnaires, interviews and FGD who were approached through convenience and purposive sampling techniques. The study revealed tourists are more impressed by cultural diversity whi

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Paban, Mohanty. "Green marketing towards hotel sustainability: Insight of India, oppourtunities and challenges." Zbornik radova Departmana za geografiju, turizam i hotelijerstvo, no. 49-2 (2020): 181–94. http://dx.doi.org/10.5937/zbdght2002181p.

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Hospitality and tourism of India has emerged as one of the key service sectors leveraging country's economy to a greater extent and have led the way for development. The inclusive development has called for sustainability and concern for environment which are need of this hour. As both these two sectors are more resource intensive industry, hence the concept of sustainability, environment and "green" needs to be deliberated from many points of view. The hospitality and tourism industry has substantially contributed socioeconomically , but not so much environmentally. In the present scenario ,

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Lin, Hsien-Cheng, Xiao Han, Tu Lyu, et al. "Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review." International Journal of Contemporary Hospitality Management 32, no. 8 (2020): 2677–715. http://dx.doi.org/10.1108/ijchm-12-2019-1031.

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Purpose Research in tourism and hospitality industry marketing has identified many highly effective applications of social media. However, studies in the existing literature do not enable a comprehensive understanding of this phenomenon because they lack a theoretical foundation. Therefore, this study systematically reviewed the literature from the perspective of the task-technology fit (TTF) theory. The purpose of this paper is to map out what is known about social media use in tourism and hospitality marketing and what areas need further exploration. Design/methodology/approach A descriptive

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Alfaro, Luis, Claudia Rivera, Jorge Luna-Urquizo, Antonio Arroyo-Paz, Lucy Delgado, and Elisa Castañeda. "Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model." MENDEL 29, no. 2 (2023): 273–82. http://dx.doi.org/10.13164/mendel.2023.2.273.

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The emergence of immersive technologies presents unprecedented opportunities for both users and organizations. This paper explores the future of digital marketing as a new ecosystem wherein innovative marketing strategies enable organizations to communicate with their customer base in ways previously unattainable, reshaping traditional marketing concepts into novel and unimaginable actions. This study proposes an experiential marketing tourism and hospitality tours generation hybrid model. The model focuses on generating virtual tours based on 360° VR videos, specifically designed for hotel en

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Tuncdogan, Aybars. "Book review of Koc, E. (2020). Cross-Cultural Aspects of Tourism and Hospitality. ISBN 978-0-367-862893, Routledge: New York & London, 370 pp." European Journal of Tourism Research 30 (October 20, 2021): 3019. http://dx.doi.org/10.54055/ejtr.v30i.2315.

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Abstract This book review essay discusses “Cross-Cultural Aspects of Tourism and Hospitality” (Routledge, 4 September 2020, in English, ISBN: 9780367862893, Hardback: £128.00; Paperback: £26.39; E-book: £26.39) by Erdogan Koc, which provides a summary of culture research with a focus on tourism and hospitality. The book is written in a concise and to-the-point manner (13 chapters, 370 pages), and considers the issue both from the perspective of the consumer marketing and service management. Chapters include several elements (e.g., activities and brief case studies) that facilitate learni

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Alkier Radnić, Romina, and Daniela Gračan. "THE ROLE OF STRATEGIC MARKETING PLANNING IN REPOSITIONING THE OPATIJA RIVIERA ON THE TOURIST MARKET." Tourism and hospitality management 9, no. 1 (2003): 153–65. http://dx.doi.org/10.20867/thm.9.1.14.

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The Opatija Riviera is a tourist destination with a longstanding tourist tradition, and in its tourism development up to date it has not yet achieved such results as could be expected based on its available resources and other comparative advantages. Tourism in the Opatija Riviera is lagging behind modem tourist trends. Hence, the primary objectives of this destination in its future tourism development should be the shaping of an identifiable, top-quality tourist product, the creation of its own identity, and the deliberation of tourism from the viewpoint of the destination, as the basis of to

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Iacovou, Constantinos A. "Social media marketing in hospitality and tourism organisations." International Journal of Teaching and Case Studies 12, no. 2 (2021): 1. http://dx.doi.org/10.1504/ijtcs.2021.10037541.

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Iacovou, Constantinos A. "Social media marketing in hospitality and tourism organisations." International Journal of Teaching and Case Studies 12, no. 2 (2021): 105. http://dx.doi.org/10.1504/ijtcs.2021.116133.

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Williams, Alistair. "Tourism and hospitality marketing: fantasy, feeling and fun." International Journal of Contemporary Hospitality Management 18, no. 6 (2006): 482–95. http://dx.doi.org/10.1108/09596110610681520.

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Friel, Martin. "Marketing practice in small tourism and hospitality firms." International Journal of Tourism Research 1, no. 2 (1999): 97–109. http://dx.doi.org/10.1002/(sici)1522-1970(199903/04)1:2<97::aid-jtr136>3.0.co;2-2.

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Ramazanov, A. A., and K. B. Lessova. "SOCIO-ECONOMIC NATURE OF CONSUMPTION IN TOURISM." Statistika, učet i audit 85, no. 2 (2022): 40–49. http://dx.doi.org/10.51579/1563-2415.2022-2.06.

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The article considers the nature of consumption in tourism on the example of the experience of Kazakhstan. Modern trends in the development of the hospitality industry are setting new goals for marketers who conduct research on consumer activity in order to ensure the production of a competitive tourist product. The article provides examples of the use of marketing tools for the development of domestic tourism in the country.

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Gamage, Thilini Chathurika. "Book Review: Social Media Marketing in Tourism and Hospitality by Roberta Minazzi(Springer; 1st Edition (November 2014); Pages: 178)." South Asian Journal of Tourism and Hospitality 4, no. 2 (2024): 148–53. https://doi.org/10.4038/sajth.v4i2.98.

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Social Media Marketing in Tourism and Hospitality, authored by the renowned scholar Roberta Minazzi, makes a significant contribution to the growing body of research on the impact of social media in the tourism and hospitality industry. The book offers valuable insights into the implications of social media, focusing on two key themes of significant interest to academics and industry practitioners in the tourism and hospitality industry. These themes explore the evolving relationship between traditional marketing communication and word-of-mouth (WOM) in the context of social media growth, as w

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Garcia Henche, Blanca. "Urban experiential tourism marketing." Journal of Tourism Analysis: Revista de Análisis Turístico 25, no. 1 (2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.

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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the dem

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ПАНИНА, Е. Е. "DIGITAL MARKETING IN THE HOSPITALITY INDUSTRY." Экономика и предпринимательство, no. 1(150) (May 27, 2023): 844–46. http://dx.doi.org/10.34925/eip.2023.150.1.167.

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В течение последних лет тема цифровизации в маркетинговой среде становится все более актуальной и обсуждаемой. Индустрия гостеприимства - одна из наиболее стремительно развивающихся отраслей экономики, а закрытие границ и санкции, повлекшие за собой рост внутреннего туризма и увеличение потока туристов, с одной стороны, и рост конкуренции в этой сфере, с другой, вынуждают представителей туриндустрии адаптироваться к новым условиям и применять современные технологии для продвижения своих услуг. В статье перечислены основные преимущества цифрового маркетинга по сравнению с традиционными формами

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Sotiriadis, Marios. "Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing." Anatolia 26, no. 1 (2014): 1–4. http://dx.doi.org/10.1080/13032917.2014.934163.

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Sandler, Mel. "Marketing in the Hospitality Industry." Cornell Hotel and Restaurant Administration Quarterly 38, no. 5 (1997): 18. http://dx.doi.org/10.1177/001088049703800529.

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Yesawich, Peter C. "Hospitality Marketing for the '90s." Cornell Hotel and Restaurant Administration Quarterly 28, no. 1 (1987): 48–57. http://dx.doi.org/10.1177/001088048702800114.

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Tleuberdinova, A. T., Zh Tulenbayeva, and Zh M. Dyussembekova. "Strategic marketing thinking as a factor in the development of regional tourism." Central Asian Economic Review, no. 6 (February 27, 2025): 83–97. https://doi.org/10.52821/2789-4401-2024-6-83-97.

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The purpose of the research is to clarify the content of the strategic marketing process in tourism and to develop recommendations for its implementation in the development of the regional tourism complex.The methodology involves analyzing international literature on the use of marketing in tourism and hospitality, establishing the methodological framework for the stages of developing a strategic marketing mechanism, as well as the development of recommendations for its integration into regional tourism.The research methodology includes an abstract-logical approach, and methods of monographic,

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Attri, Rekha. "La Pinekonez: navigating challenges of homestay business." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–21. http://dx.doi.org/10.1108/eemcs-10-2023-0413.

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Learning outcomes After completion of the case study, the participants would be able to understand the challenges in building a sustainable homestay tourism business; develop a positioning statement for La Pinekonez which builds a unique competitive advantage; and outline elements of the business strategy to profitably sustain and grow a sustainable tourism homestay in terms of service offering, pricing, marketing and operations. Case overview/synopsis La Pinekonez Homestay, located in the beautiful region of Himachal Pradesh, India, is the subject of this case study, which explores both its s

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