Relevant bibliographies by topics / Marketing in travel and tourism

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing in travel and tourism'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing in travel and tourism"

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Ganatra, Varsha, A. A. Gde Satia Utama, Purvika Pawar, et al. "Marketing Strategies of Travel and Tourism Industry." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (2021): 43–52. http://dx.doi.org/10.32535/ijthap.v4i1.1020.

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Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
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Reid, Laurel J. "Marketing in travel and tourism." Annals of Tourism Research 17, no. 3 (1990): 493–96. http://dx.doi.org/10.1016/0160-7383(90)90020-r.

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Dr. R. Ravinder, Ravi. "Marketing in Travel and Tourism." Annals of Tourism Research 29, no. 4 (2002): 1183–85. http://dx.doi.org/10.1016/s0160-7383(02)00014-2.

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Reid, Laurel J. "Marketing in Travel and Tourism." Annals of Tourism Research 23, no. 3 (1996): 729–31. http://dx.doi.org/10.1016/s0160-7383(96)90137-1.

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Butcher, Ken. "Marketing in Travel and Tourism." Annals of Tourism Research 37, no. 1 (2010): 280–81. http://dx.doi.org/10.1016/j.annals.2009.10.006.

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Jeffries, David. "Marketing in travel and tourism." Tourism Management 10, no. 2 (1989): 174–76. http://dx.doi.org/10.1016/0261-5177(89)90061-7.

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Афанасьев, Олег, Oleg Afanasev, Александра Афанасьева, and Aleksandra Afanaseva. "DESTINATION STORITELLING AS MODERN TOURISM TECHNOLOGY." Service & Tourism: Current Challenges 11, no. 3 (2017): 7–24. http://dx.doi.org/10.22412/1995-0411-2017-11-3-7-24.

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The article is devoted to the storytelling as a relatively new marketing technology for tourist destinations. Tourism storytelling is defined as an integrated marketing technology for promoting tourism destinations through narrative information: legends, myths, fables, urban stories and tales. Tourism narrative become a self-contained attractor, supplementing or even replacing traditional objects of tourist interest. It can be realized through a variety tourist consumption
 
 
 tools. The most important among them are material products (souvenirs, travel guides, etc.), figurative-symbolic objects (street art, iconographic documents, multimedia formats), verbal means, online resources, etc. The authors offer the concept of a “storytelling destination” as an attractive object for tourists, in the marketing promotion of which the technology of storytelling prevails. The article defines the city storytelling tourism place and describes the phenomenon of post-travel storytelling.
 The authors also accomplish a detailed review of foreign publications on the problems of storytelling and its role in the tourist destinations development, consider some cases of the world’s and Russian storytelling destinations and separate mechanisms for their operating (cases of Kaliningrad, Borovsk, St. Petersburg, etc.).
 The article characterizes the tourism storytelling as a marketing technology, its and some tools. It is determined that finding out or creating legends and their using in the marketing tourism places is one of the most common technologies of tourism storytelling. The authors present the classification of technologies of storytelling and legend in active tourism.
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VIDHUSEKHAR P, VIDHUSEKHAR P. "Marketing Communication through Trade Fairs with Respect to Tourism-Travel Products." Paripex - Indian Journal Of Research 3, no. 7 (2012): 1–2. http://dx.doi.org/10.15373/22501991/july2014/46.

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Yurchenko, N. I. "The Current Trends in Marketing Research in the Tourism Industry." Business Inform 10, no. 513 (2020): 450–59. http://dx.doi.org/10.32983/2222-4459-2020-10-450-459.

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Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematical; expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine; total average number of full-time employees; income from the provision of tourist services; operating expenses for the provision of tourist services; number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem; development of the concept of research; cabinet marketing research; field market research; analysis of market conditions (supply and demand); research of foreign markets; simulation modeling; formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.
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Jin, Qian, Hui Hu, Xiaozhi Su, and Alastair M. Morrison. "The Influence of the Characteristics of Online Itinerary on Purchasing Behavior." Land 10, no. 9 (2021): 936. http://dx.doi.org/10.3390/land10090936.

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This study presents insights into the influence of the characteristics of tourism itineraries on tourist purchasing behavior. We adopted data between 1 August 2019 and 30 November 2019 from the Qunar, the biggest online tourism platform in China and 4366 samples on travel itineraries were obtained. The ordinary least square regression (OLS) method was used. Controlling for product-related and channel-related factors, we demonstrate that in terms of tourism destination choice, outbound tourism products attract an increased number of tourists; in terms of the types of travel, private travel has replaced group travel to become the majority of the tourism market; in terms of the length of travel, mid-term travel (4–6 days) is the first choice, outnumbering short-term and long-term ones; price promotions such as discount for early decision, multi-person price reduction and membership prices significantly lead to increased sales; online reviews also have great impact on tourist purchasing behavior. In sum, this study uses a unique data set to reveal the influence of online tourism product characteristics on sales and provide potential guidance of the marketing strategy in response to consumer behavior for the online tourism industry.
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Dissertations / Theses on the topic "Marketing in travel and tourism"

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Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.

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Kananovich, Hanna. "Internet Marketing in International Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.

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The Masters thesis focuses on Internet activities implemented in the sphere of international tourism. The data for analysis was collected by the author during the years 2013-2015. Based on insights discovered during employment with Aqua Vita travel agency and information from specialized literature, the author conducts analysis of the current Internet marketing tools implemented by the company. Based on the results of the analysis, the author suggests several improvements for Aqua Vita travel s.r.o. The recommendations are aimed to increase the efficiency of the selected Internet marketing tools, to reduce costs and to improve the companys presence online.
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Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.

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Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, often with the assistance of sponsorship, and generally takes part in an extensive and arduous preparation period in their quest for the extraordinary. While the search for new and unique tourism destinations and experiences appears to be relentless in this post-modern era, the frontier traveller appears to be searching for the �authentic� beyond the �tourist bubble,� both in relation to self and setting. These frontier �trailblazers� are already being followed by guided adventure tourists and some of the former are supplementing their incomes and funding their own travel by leading tours or guiding others to the frontier. Studying the extraordinary experiences of the frontier traveller could therefore provide us with a glimpse of the future of travel, although likely to occur in a more structured and less risky guise. Uncovering the motivations for this form of travel will also assist with future marketing of these experiences, including elements of the marketing mix such as product development and promotion. This thesis examines the motivations behind frontier travel and considers the implications of the findings for tourism marketing. Unstructured, long interviews with 37 individuals were used to uncover the motivations behind these experiences, supplemented by content analysis of narratives produced by frontier travellers, encompassing 50 autobiographies, two online diaries and online interviews with two individuals. The interview participants were largely selected through purposive sampling, in that they were screened as fitting the criteria of a past or potential frontier traveller before being interviewed. They were predominantly born and living in Australia, the United Kingdom and the United States, and 29 of the 37 individuals were male. Ages of participants ranged from 24 to 60 years of age. Interviews continued until saturation of categories of motivation had been reached. Texts were mainly located through searches of bookshops and libraries, including the author�s personal library. A qualitative methodological approach was chosen in order to provide rich data and allow the researcher to enter the world of the frontier traveller. An interpretive paradigm based on a constructivist paradigm underpinned this study, with an ontological stance based on multiple realities and an epistemological position where participants and myself as the researcher created understandings. The methodology outlined above was consistent with this position and was designed to identify different constructions of the data and seek consensus, where possible. The literature on motivations provides a complex plethora of theories and models, many of which contradict each other, so a principal objective of this study was to work from first principles, grounding a theory of motivations pertaining to frontier travel experiences in the data, rather than seeking to test out a pre-existing model or theory. Overall, the research findings show that motivations for frontier travel can be analysed under the broad heading of �adventure,� which is composed of a variety of sub-motives such as achievement and competence, challenge, thrill-seeking and sensation, ego, dreams or fantasies, self-actualisation, cognizance (exploration/discovery), freedom/escape motives (autonomy), isolation and solitude, spirituality, camaraderie and communitas, authenticity, prestige (external rewards), pro-social motives and a love of nature and wilderness. Risk or danger is an element of these experiences and feeds into many of the motivations identified in this study. A theory of motivations behind frontier travel experiences has been developed, covering intrinsic and extrinsic motivations, as well as achievement-motivated behaviour. Pre-travel influences and inspirations such as literature, cinema, visual stimuli, childhood games, heroes and mentors, family influences and educative influences are also considered with respect to their effect on motivational behaviour. An exploratory typology was then developed for frontier travellers, based on common motivations, which might be used to segment the market. Four basic types have been identified and labelled or categorised as �Seekers of Truth,� �Enlightened Explorers,� �Concerned Elitists,� and �Freedom Seekers.� Key motivations behind specific frontier travel experiences have also been identified. Each frontier traveller will exhibit some, but not all, of the motivations highlighted in this study. Segmenting the market on the basis of motivations may therefore be a difficult, if not impossible task. However, marketers could use the information unearthed during this study in the marketing mix to develop new products aimed at satisfying some of the key motivations and use the findings as themes to be highlighted in promotional literature such as brochures and websites. This thesis also argues that the study of travel motivations in the future would be better served by considering motivations behind market niches such as frontier travel, rather than attempting to develop a comprehensive theory of motivations covering the whole travel industry.
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Conocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.

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Stanislav, Michal. "Marketingová strategie CK Travel Support." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113552.

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The first theoretical part of the work describes in general tourism, terminology and briefly the historical development of tourism. The second theoretical part is focused on marketing, marketing researches, marketing mix 8 P, segmentation of the market, marketing instruments and marketing strategies. The practical part is given to analysis of the travel agency Travel Support taking Czech fisherman to Norway, then to analysis of its market environment, to analysis of its target group, to analysis of competition and of previous marketing and communication strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations building the new marketing strategy for next two years were defined according to the founded results.
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Dietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.

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The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
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Harrison-Hill, Tracey, and n/a. "Implications of Long Haul Travel on the Marketing of International Tourism." Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.

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Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: to assess the extent to which a destination being a long haul from its target market affects the choice of this destination; and to consider the marketing implications of the above with a focus on the selection of Australia, as compared to competitive destinations, by the US holiday market. Data were collected from two samples: the West Coast of the US and the East Coast of Australia. The instrument for the US sample collected information on the respondents' choice set structure, attribute importance in selecting a long haul destination, perceptions of the long haul destinations of Australia and Italy, and sociodemographics. The instrument for the Australian sample collected information on the respondents' choice set structure, attribute importance for both long haul and short haul destination selection, perceptions of the long haul destination of the US and the short haul destination of New Zealand, and sociodemographics. This data were then used to test nine hypotheses designed to give insight into the research objectives. The results indicate that tourists place differing degrees of importance on attributes of a long haul destination as compared to a short haul destination for a vacation. It also demonstrates that tourists' perceptions of the distance to destinations are often highly inaccurate and that this inaccuracy is related neither to actual distance nor choice set placement. The cognitive distance is however directly related to perceptions of cost of travelling to the destination. A conundrum was also established in that the distance to Australia was overestimated and related positively with the choice of the destination. Yet at the same time the overestimation led to increasing perceptions of cost, travel time and risk, which indirectly had a negative impact on the choice of the destination. This far-off allure was not evident for the equidistant competitor, Italy, where the cognitive distance was underestimated. It was also found US respondent's place differing importance on the attributes they seek in a long haul destination as compared to the Australian respondents. Notably, the US market places a significantly higher importance on distance, even though their estimation of the distance between Australia and the US did not differ from the Australian estimate. Marketing implications for Australia as a long haul destination were then considered with an emphasis on redefining vacation distances in tourists' minds without relinquishing the far-off allure. The relationship between cognitive distance and perceptions of cost and time in comparison to competitors were driving the need for redefining distance. Emphasis was placed on delivering information to tourists during their decision process when their involvement and information processing was highest. Direction was also given for future research that would be useful for travel marketers in gaining additional insight into their long haul target markets.
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Park, Sangwon. "A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/214809.

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Tourism and Sport<br>Ph.D.<br>Advertising is regarded as one of the most important and effective communication methods in tourism (Kim, Hwang & Fesenmaier, 2005; Morgan & Pitchard, 2001). Researchers have extensively analyzed travelers' responses to advertising exposure based upon a variety of perspectives including the hierarchy-of-effects model, and more recently, the dual process advertising model (Lavidge & Steiner, 1961; Petty, Briñol, & Priester, 2009; Te'eni-Harari, Lampert, & Lehman-Wilzig. 2007). Fundamentally, these models focus attention on the factors effecting the destination decision. However, a number of tourism scholars have argued that travel decision making is a complex/multifaceted process whereby travelers are required to make many sub-decisions rather than a single independent choice of a travel destination (Decrop & Snelders, 2004; Jeng & Fesenmaier 2002). As such, these studies suggest that most tourism advertising response models have been over simplified and therefore, offer little insight into the factors affecting the travel decision-making process (Choi, Lehto, Morrison, & Jang, 2012; Hyde, 2004; 2008). Further, Belk (1974; 1975), among others (Aqueveque, 2006; Kim & Chintagunta, 2012; Kim & Moon, 2009; Wakefield & Inman, 2003), argued that situational variables explain considerably more variance in consumer response to advertising than individual-related variables. Within the context of travel, Jeng and Fesenmaier (2002) and more recently, Gretzel, Fesenmaier and O'Leary (2006) and Hwang and Fesenmaier (2011) examined the ordering and extent to which travelers are willing to change their travel decisions. Jeng and Fesenmaier (2006) found that, for example, decisions regarding travel party, destination and attractions to visit are not likely to be changed once made; this finding contrasts to travel decisions regarding restaurants and shopping which are less likely to be firmly planned in advance, and therefore travelers are more likely to change depending upon the situation. Following Jeng and Fesenmaier (2002), it is posited that travel planning is a multi-stage contingent process and because of these various decisions that comprise trip planning are situational whereby travelers may change their trip plan depending the trip decision as well as their involvement, prior knowledge, the number of alternatives considered, and the nature of the travel party. As a result, it is argued that the degree to which travelers are willing to adapt their plans will affect the nature and extent to which they process travel advertising. Based upon these two sets of arguments, this dissertation seeks to: (1) develop a destination advertising response model that incorporates the various facets comprising travel decisions (e.g., places/attractions, additional destinations, accommodations, restaurants and shopping stores); and, (2) examine the role of decision flexibility on the facet-based advertising model. A pilot study was first conducted to test if the theoretical constructs in the proposed tourism advertising response model are valid. The results of the pilot study indicate that most of proposed constructs that form the travel advertising response model and decision flexibility are valid and reliable; however, the analyses indicate that there are two forms of decision flexibility: 1. Pre-trip flexibility and 2. En-route flexibility. Pre-trip flexibility relates to travel decisions/plans regarding places/attractions, additional destinations and accommodations, while en-route flexibility involves decisions regarding restaurants and shopping visited during the trip. Based on the findings of the pilot study, the main study was conducted to test the proposed relationships within the core tourism advertising model. The results of these analyses indicated that many/most of the hypothesized relationships are supported. Additionally, the moderating effects of decision flexibility on traveler's responses to travel advertising were examined. The results of these analyses indicate that Pre-trip flexibility significantly moderates the relationship between attitudes toward advertising and travel products, whereby high and low flexible travelers tend to have a strong positive attitude toward destination advertising; this compares to middle flexible travelers who have a significantly lower attitude toward the travel advertisements. The results of these analyses also indicate that en-route flexibility has very limited moderating influence on the how travelers perceive travel advertising. The findings of this study suggest that destination marketing organizations need to consider the various sub-decisions that comprise the travel decision making process. Further, destination marketing organizations need to take into account the degree to which potential travelers are willing to change their trip plan in that it appears to substantially influence a crucial aspect of traveler's response to advertising; these findings are especially important as travelers have begun to use mobile technology to guide their travel decision which, in turn, should enable destination marketers to develop customized advertising strategies depending on the various travel products purchased.<br>Temple University--Theses
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au, A. Schweda@murdoch edu, and Anika Schweda. "Interactive Television and Tourism Marketing WA to the UK Pleasure Travel Market through Interactive Television Applications." Murdoch University, 2004. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20050930.104954.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how travellers use information sources with a focus on interactive television; 2) how an individual’s previous interactive media and travel experiences may pre-dispose them to using interactive television; and 3) to better understand why individuals interact and what impact the interaction has on the promotional effort. A travel ad and a travel show segment were used to explore these with impulse (brochure request) and telescopic (destination video) interactive opportunities. The treatments were deployed over a video-on-demand platform in greater London and participants took part in their homes via their televisions and a self administered questionnaire. This research has furthered the use of the multi-dimensional grid in understanding information sources in relationship to one another and updated the landscape with modern information sources such as television, teletext, the Internet and interactive television. Findings from this area of investigation suggest that current interactive television offerings cater better to short-haul destinations and although it currently plays a minor role, interactive television has the potential to significantly contribute to travellers’ long-haul holiday planning process. The finding that individuals understand interactive television through their experience with teletext rather than the Internet and are more likely to use interactive television if they are thorough and experienced planners supports the theory of knowledge transference. However, most importantly, if an individual has a positive experience with interactive television they will interact again in the future. Contributions were also made to a better understanding of the interactive television user and the use of interactive television applications to the travel and tourism industry in particular. Exploration of the differences between the Impulse and Telescopic approaches to interactivity highlighted that while interactivity generally enhances the promotional effort each approach has its own strategic applications.
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Schweda, Anika. "Interactive television and tourism : marketing WA to the UK pleasure travel market through interactive televsion applications /." Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/296/.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how travellers use information sources with a focus on interactive television; 2) how an individual's previous interactive media and travel experiences may pre-dispose them to using interactive television; and 3) to better understand why individuals interact and what impact the interaction has on the promotional effort. A travel ad and a travel show segment were used to explore these with impulse (brochure request) and telescopic (destination video) interactive opportunities. The treatments were deployed over a video-on-demand platform in greater London and participants took part in their homes via their televisions and a self administered questionnaire. This research has furthered the use of the multi-dimensional grid in understanding information sources in relationship to one another and updated the landscape with modern information sources such as television, teletext, the Internet and interactive television. Findings from this area of investigation suggest that current interactive television offerings cater better to short-haul destinations and although it currently plays a minor role, interactive television has the potential to significantly contribute to travellers' long-haul holiday planning process. The finding that individuals understand interactive television through their experience with teletext rather than the Internet and are more likely to use interactive television if they are thorough and experienced planners supports the theory of knowledge transference. However, most importantly, if an individual has a positive experience with interactive television they will interact again in the future. Contributions were also made to a better understanding of the interactive television user and the use of interactive television applications to the travel and tourism industry in particular. Exploration of the differences between the Impulse and Telescopic approaches to interactivity highlighted that while interactivity generally enhances the promotional effort each approach has its own strategic applications.
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Books on the topic "Marketing in travel and tourism"

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Alan, Fyall, Morgan Michael, and Ranchhod Ashok, eds. Marketing in travel and tourism. 4th ed. Butterworth-Heinemann, 2009.

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Marketing in travel and tourism. 2nd ed. Butterworth-Heinemann, 1994.

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Middleton, Victor T. C. Marketing in travel and tourism. 4th ed. Butterworth-Heinemann, 2009.

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Middleton, Victor T. C. Marketing in travel and tourism. Butterworth-Heinemann, 1998.

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1966-, Clarke Jackie, ed. Marketing in travel and tourism. 3rd ed. Butterworth-Heinemann, 2001.

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Hospitality and travel marketing. 3rd ed. Delmar Thomson Learning, 2002.

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Hospitality and travel marketing. 2nd ed. Delmar Publishers, 1996.

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Hospitality and travel marketing. Delmar, 1989.

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Marketing in travel and tourism. Heinemann Professional, 1988.

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Travel and tourism marketing techniques. 2nd ed. Delmar Publishers, 1988.

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Book chapters on the topic "Marketing in travel and tourism"

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Holloway, J. Christopher. "Marketing and Promotion." In Travel and Tourism. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-12407-7_9.

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Foster, Douglas. "The Marketing Mix." In Travel and Tourism Management. Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-17946-6_7.

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Buhalis, Dimitrios, and Marie-Kristin Foerste. "SoCoMo Marketing for Travel and Tourism." In Information and Communication Technologies in Tourism 2014. Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03973-2_13.

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Daniele, Roberto, Andrew J. Frew, Kate Varini, and Asmik Magakian. "Affiliate Marketing in Travel and Tourism." In Information and Communication Technologies in Tourism 2009. Springer Vienna, 2009. http://dx.doi.org/10.1007/978-3-211-93971-0_29.

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Bécherel, Lionel, and François Vellas. "The Marketing Concept and International Tourism Marketing." In The International Marketing of Travel and Tourism. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_1.

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Morrison, Alastair M. "Domestic leisure and VFR travel markets." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-14.

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Morrison, Alastair M. "International pleasure and leisure travel markets." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-15.

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Morrison, Alastair M. "Business travel and business event markets." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-16.

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Backer, Elisa. "6. VFR Travel: Why Marketing to Aunt Betty Matters." In Family Tourism, edited by Heike A. Schänzel, Ian Yeoman, and Elisa Backer. Multilingual Matters, 2012. http://dx.doi.org/10.21832/9781845413286-010.

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Batchelor, Richard. "Strategic Marketing of Tourism Destinations." In The International Marketing of Travel and Tourism. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_7.

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Conference papers on the topic "Marketing in travel and tourism"

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Ilieva, Lyubka. "MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.297.

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The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes that occur in consumer behavior due to travel restrictions imposed by countries, and to identify the most influential on their travel decision means of marketing communications, through which to overcome the reported negative consequences on the tourism business.
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Dyankov, Todor. "MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.349.

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The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.
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Huang, L. "How to use blogs in your travel marketing channel mix." In SUSTAINABLE TOURISM 2010. WIT Press, 2010. http://dx.doi.org/10.2495/st100101.

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Tsonev, Nikolay, and Zornica Zlatanova. "THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.312.

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The relevance of the study is determined by the need to improve the application of Internet marketing in the management and distribution of travel companies, which would increase efficiency in their management. The aim of the study is to identify the specifics of Internet marketing, as well as the resources needed by travel companies to improve it to achieve positive changes in management and distribution. The study proves that the effective application of Internet marketing in the management and distribution of tourism companies, in particular hotel companies, needs to be developed on the basis of established theoretical statements, as well as on the best practices of leading hotel companies in the field. They are adapted according to the specifics of the resource provision of selected tourist sites in a specific tourist area and location.
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Kazandzhieva, Velina. "DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.335.

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Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.
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Ramsina, Snezhana. "Integration of Public and Private Aspects in Business Models 4.0 of the Tourism Market." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-58.

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The current digital opportunities that have spawned the upgrade of the business versions of tourism and hospitality have been actualised due to the hard-to-predict pandemic nature of the COVID-19 coronavirus threat and travel bans. In Business Model 4.0. the usual forms of the relationship between the public (institutional) and the private, individual in tourism and hospitality are transformed. Research objective: to characterise the integration capabilities of automated (AI-based) travel industry business processes that personalise the tourism offers to the needs and preferences of travel lers and guests. The value-based marketing 4.0 approach, supplemented by structural, network and functional approaches to the analysis of the structure, multi-level, dynamics of commercial opportunities, consumer value of business models of organisation and the implementation of tourism products, allowed the integration possibilities of Internet services in satisfying individualised consumer demands to be satisfied. Soft culture blurs the boundaries between the public and the personal, making actors’ informational behaviour transparent, transforming existing business strategies, and giving rise to ‘mass individuality’ in tourism and hospitality. The forms of correlation between the public (group, communal) and the private, individual in the practice of tourist services at all stages of a tourist trip or guest visits to HoReCa enterprises change under the influence of BigData technologies regarding operational processes; modelling and forecasting strategies; horizontal and vertical integration. The marketplace is won by those who practise personalisation, customisation and marketing authenticity of the market offer distributed on the P2P network. The basis of a stable competitive advantage of a company able to create a unique customer value in the tourism and hospitality market is represented by predictive or prognostic analytics of big data and smart technologies.
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Kutsarov, Hristomir. "TOURISM UNDER PANDEMIC CONDITIONS: ANALYSIS, IDEAS AND MARKETING APPROACHES FOR RESTART." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.415.

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Tourism is one of the main industries in Bulgarian economy. Its direct and indirect contribution to GDP is around 13%, including annual revenue. The sector is among the most affected by the ever-changing epidemiological situation in different countries, the number of people infected with COVID-19, the anti-epidemic measures ruled by governments and the uncertain situation in the future. The report compares the past five summer seasons in the active months of May-August, on the indicator "visits of foreigners to Bulgaria for the purpose of travel - vacation and excursion" and "Number of completed overnight stays of foreigners in the places of accommodation in Bulgaria". Conclusions have been drawn and some ideas and measures for restarting Bulgarian tourism with marketing approaches in the conditions of global and unprecedented crisis, are indicated.
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Al Sahouly, Ibrahim. "POST THE PANDEMIC: NEW MARKETING STRATEGIES FOR OVERCOMING TOURISM CHALLENGES AFTER COVID-19 OUTBREAK." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.391.

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The widespread of the COVID 19 is dramatically shifting the outbreak from a public health crisis to a more serious economic, social and psychological implications. Currently, there is a need to produce implementation plan for the purpose of preparing citizens to deal with post crisis challenges for the objective of normalizing everyday practice, maintain productivity and protect the stability of the community. Having said so, the researcher believes that the best methodology to draft proposals for dealing with the post crisis milieu and reaching a practical method of normalization is through empirically investigating the current insights, concerns and needs of various samples from the community; thus, bridging what the researcher would like to call "the blind spot" or gaps of actions between decision makers and citizens.The purpose of this empirical research is to understand the effect of crisis communication on People's risk perception attitude, perceived safety and local travel intentions. This research applies quantitative research method among 300 Egyptian samples to test the research variables. This research findings suggest new implementation plans for overcoming the challenges facing the local tourism sector in Egypt due to Covid-19 pandemic crisis, and further recommends an audience-centered paradigm in marketing and communicating promotional messages in the field of tourism in Egypt for the purpose of flourishing the marketing of the sector.
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Ün, Emre, Filiz Tutar, Erdinç Tutar, and Çisil Erkan. "The Role of Rural Tourism in Economic Development: Example of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00486.

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Involvement in the tourism movements has been rising every passing day along with the globalization concept. Tourism sector contributes doubly to economy. One of them is interpreted as social activity, and the other one as economic activity or industry. Ultimate purpose of tourism is marketing a particular service to an individual who participates either as a day tripper or as a recreationist. In this respect tourism sector is a commercial sector. Today, tourism has gone beyond sea, sun and sand. A variety of tourism forms exist; such as nature tourism, adventure travel, science tourism, eco-tourism, cultural tourism, alternative tourism and rural tourism. Rural tourism plays a vital role in tourism sector. This study aims to emphasize among other tourism forms rural tourism is an accelerator power for developing countries like Turkey. Ultimately, rural tourism prevents rural immigration and is a significant medium for the publicity of Turkey; which can be integrated in various forms of tourism, which has assorted authentic recreational activities those can be done in all seasons, which contributes to the protection of natural and cultural heritage, which serves sustainable tourism concept. The paper also includes; the rural tourism policies which are applied, and applications of rural tourism. Moreover SWOT analysis for Turkey’s rural tourism will be carried out.
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"Using Online Marketing in Tourism Industry: Opportunities and Obstacles A Pilot Study in A Sample of Tourism and Travel Firms in Nineveh Governorate." In International Conference on Accounting, Business, Economics and Politics. Ishik University, 2019. http://dx.doi.org/10.23918/icabep2019p16.

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Reports on the topic "Marketing in travel and tourism"

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Kraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.

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Kraynova, O. S. The modern technologies of marketing-logistics in building the regional tourism potential. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00068.

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Dill, Jennifer, and Cynthia Mohr. Long-Term Evaluation of Individualized Marketing Programs for Travel Demand Management. Portland State University Library, 2010. http://dx.doi.org/10.15760/trec.132.

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Ingram, C. Denise, and Patrick B. Durst. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography. U.S. Department of Agriculture, Forest Service, Southeastern Forest Experiment Station, 1987. http://dx.doi.org/10.2737/se-gtr-44.

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Gomez Garcia, Olga, Henry Mooney, David Rosenblatt, et al. Caribbean Quarterly Bulletin: Volume 10: Issue 1, May 2021. Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003265.

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Countries around the world have endured over a year of extreme uncertainty in the context of the COVID-19 crisis, and economies in the Caribbean have suffered more than most. But with the increasing availability of vaccines and prospects for a resumption of international travel, light is emerging at the end of the Pandemic tunnel. With this in mind, The Inter-American Development Bank Caribbean1 Departments most recent Quarterly Bulletin reviews the latest available information regarding the crisis impacts on citizens, their economies, and key factors that will determine the speed and depth of recovery. As also discussed in previous editions, prospects for tourism-dependent economies will depend heavily on vaccine penetration and border normalization in source countries particularly the United States and Western Europe, while commodity-intensive economies could benefit from upward revisions to global demand growth estimates. All countries in the region can do much to support a rapid recovery through forward-looking policies aimed at ensuring they are well positioned to take advantage of post-Pandemic preferences with respect to travel and tourism, services trade, and investment. Our latest report considers these issues, what may lie ahead, and how counties can best position themselves for a recovery in 2021 and beyond.
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Impact of COVID-­‑ on CAREC Aviation and Tourism. Asian Development Bank, 2021. http://dx.doi.org/10.22617/spr210019-2.

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The coronavirus disease (COVID-19) has had a devastating impact on global aviation as nearly all air travel came to a halt in late March and April 2020. In Central Asia, virtually all domestic and international air travel were suspended in an attempt to contain the spread of COVID-19. This crisis provides an opportunity to reset the aviation industry in Central Asia Regional Cooperation (CAREC) countries through reforms, new strategies, and restructurings. This study of the pandemic’s impact on CAREC and the aviation industry looks at the gravity of the situation, explores opportunities, and offers some recommendations for dealing with the crisis and facilitating a fast recovery.
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