Relevant bibliographies by topics / Marketing in travel and tourism

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing in travel and tourism'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing in travel and tourism"

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Ganatra, Varsha, A. A. Gde Satia Utama, Purvika Pawar, et al. "Marketing Strategies of Travel and Tourism Industry." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (2021): 43–52. http://dx.doi.org/10.32535/ijthap.v4i1.1020.

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Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
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Reid, Laurel J. "Marketing in travel and tourism." Annals of Tourism Research 17, no. 3 (1990): 493–96. http://dx.doi.org/10.1016/0160-7383(90)90020-r.

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Dr. R. Ravinder, Ravi. "Marketing in Travel and Tourism." Annals of Tourism Research 29, no. 4 (2002): 1183–85. http://dx.doi.org/10.1016/s0160-7383(02)00014-2.

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Reid, Laurel J. "Marketing in Travel and Tourism." Annals of Tourism Research 23, no. 3 (1996): 729–31. http://dx.doi.org/10.1016/s0160-7383(96)90137-1.

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Butcher, Ken. "Marketing in Travel and Tourism." Annals of Tourism Research 37, no. 1 (2010): 280–81. http://dx.doi.org/10.1016/j.annals.2009.10.006.

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Jeffries, David. "Marketing in travel and tourism." Tourism Management 10, no. 2 (1989): 174–76. http://dx.doi.org/10.1016/0261-5177(89)90061-7.

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Афанасьев, Олег, Oleg Afanasev, Александра Афанасьева, and Aleksandra Afanaseva. "DESTINATION STORITELLING AS MODERN TOURISM TECHNOLOGY." Service & Tourism: Current Challenges 11, no. 3 (2017): 7–24. http://dx.doi.org/10.22412/1995-0411-2017-11-3-7-24.

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The article is devoted to the storytelling as a relatively new marketing technology for tourist destinations. Tourism storytelling is defined as an integrated marketing technology for promoting tourism destinations through narrative information: legends, myths, fables, urban stories and tales. Tourism narrative become a self-contained attractor, supplementing or even replacing traditional objects of tourist interest. It can be realized through a variety tourist consumption
 
 
 tools. The most important among them are material products (souvenirs, travel guides, etc.), figurativ
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VIDHUSEKHAR P, VIDHUSEKHAR P. "Marketing Communication through Trade Fairs with Respect to Tourism-Travel Products." Paripex - Indian Journal Of Research 3, no. 7 (2012): 1–2. http://dx.doi.org/10.15373/22501991/july2014/46.

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Yurchenko, N. I. "The Current Trends in Marketing Research in the Tourism Industry." Business Inform 10, no. 513 (2020): 450–59. http://dx.doi.org/10.32983/2222-4459-2020-10-450-459.

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Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematic
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Jin, Qian, Hui Hu, Xiaozhi Su, and Alastair M. Morrison. "The Influence of the Characteristics of Online Itinerary on Purchasing Behavior." Land 10, no. 9 (2021): 936. http://dx.doi.org/10.3390/land10090936.

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This study presents insights into the influence of the characteristics of tourism itineraries on tourist purchasing behavior. We adopted data between 1 August 2019 and 30 November 2019 from the Qunar, the biggest online tourism platform in China and 4366 samples on travel itineraries were obtained. The ordinary least square regression (OLS) method was used. Controlling for product-related and channel-related factors, we demonstrate that in terms of tourism destination choice, outbound tourism products attract an increased number of tourists; in terms of the types of travel, private travel has
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Dissertations / Theses on the topic "Marketing in travel and tourism"

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Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.

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Kananovich, Hanna. "Internet Marketing in International Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.

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The Masters thesis focuses on Internet activities implemented in the sphere of international tourism. The data for analysis was collected by the author during the years 2013-2015. Based on insights discovered during employment with Aqua Vita travel agency and information from specialized literature, the author conducts analysis of the current Internet marketing tools implemented by the company. Based on the results of the analysis, the author suggests several improvements for Aqua Vita travel s.r.o. The recommendations are aimed to increase the efficiency of the selected Internet marketing too
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Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.

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Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, oft
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Conocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.

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Stanislav, Michal. "Marketingová strategie CK Travel Support." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113552.

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The first theoretical part of the work describes in general tourism, terminology and briefly the historical development of tourism. The second theoretical part is focused on marketing, marketing researches, marketing mix 8 P, segmentation of the market, marketing instruments and marketing strategies. The practical part is given to analysis of the travel agency Travel Support taking Czech fisherman to Norway, then to analysis of its market environment, to analysis of its target group, to analysis of competition and of previous marketing and communication strategy. SWOT analysis is made up on th
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Dietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.

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The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
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Harrison-Hill, Tracey, and n/a. "Implications of Long Haul Travel on the Marketing of International Tourism." Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.

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Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: t
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Park, Sangwon. "A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/214809.

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Tourism and Sport<br>Ph.D.<br>Advertising is regarded as one of the most important and effective communication methods in tourism (Kim, Hwang & Fesenmaier, 2005; Morgan & Pitchard, 2001). Researchers have extensively analyzed travelers' responses to advertising exposure based upon a variety of perspectives including the hierarchy-of-effects model, and more recently, the dual process advertising model (Lavidge & Steiner, 1961; Petty, Briñol, & Priester, 2009; Te'eni-Harari, Lampert, & Lehman-Wilzig. 2007). Fundamentally, these models focus attention on the factors effecting the destination deci
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au, A. Schweda@murdoch edu, and Anika Schweda. "Interactive Television and Tourism Marketing WA to the UK Pleasure Travel Market through Interactive Television Applications." Murdoch University, 2004. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20050930.104954.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how trave
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Schweda, Anika. "Interactive television and tourism : marketing WA to the UK pleasure travel market through interactive televsion applications /." Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/296/.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how tra
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Books on the topic "Marketing in travel and tourism"

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Alan, Fyall, Morgan Michael, and Ranchhod Ashok, eds. Marketing in travel and tourism. 4th ed. Butterworth-Heinemann, 2009.

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Marketing in travel and tourism. 2nd ed. Butterworth-Heinemann, 1994.

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Middleton, Victor T. C. Marketing in travel and tourism. 4th ed. Butterworth-Heinemann, 2009.

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Middleton, Victor T. C. Marketing in travel and tourism. Butterworth-Heinemann, 1998.

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1966-, Clarke Jackie, ed. Marketing in travel and tourism. 3rd ed. Butterworth-Heinemann, 2001.

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Hospitality and travel marketing. 3rd ed. Delmar Thomson Learning, 2002.

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Hospitality and travel marketing. 2nd ed. Delmar Publishers, 1996.

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Hospitality and travel marketing. Delmar, 1989.

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Marketing in travel and tourism. Heinemann Professional, 1988.

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Travel and tourism marketing techniques. 2nd ed. Delmar Publishers, 1988.

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Book chapters on the topic "Marketing in travel and tourism"

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Holloway, J. Christopher. "Marketing and Promotion." In Travel and Tourism. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-12407-7_9.

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Foster, Douglas. "The Marketing Mix." In Travel and Tourism Management. Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-17946-6_7.

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Buhalis, Dimitrios, and Marie-Kristin Foerste. "SoCoMo Marketing for Travel and Tourism." In Information and Communication Technologies in Tourism 2014. Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03973-2_13.

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Daniele, Roberto, Andrew J. Frew, Kate Varini, and Asmik Magakian. "Affiliate Marketing in Travel and Tourism." In Information and Communication Technologies in Tourism 2009. Springer Vienna, 2009. http://dx.doi.org/10.1007/978-3-211-93971-0_29.

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Bécherel, Lionel, and François Vellas. "The Marketing Concept and International Tourism Marketing." In The International Marketing of Travel and Tourism. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_1.

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Morrison, Alastair M. "Domestic leisure and VFR travel markets." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-14.

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Morrison, Alastair M. "International pleasure and leisure travel markets." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-15.

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Morrison, Alastair M. "Business travel and business event markets." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-16.

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Backer, Elisa. "6. VFR Travel: Why Marketing to Aunt Betty Matters." In Family Tourism, edited by Heike A. Schänzel, Ian Yeoman, and Elisa Backer. Multilingual Matters, 2012. http://dx.doi.org/10.21832/9781845413286-010.

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Batchelor, Richard. "Strategic Marketing of Tourism Destinations." In The International Marketing of Travel and Tourism. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_7.

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Conference papers on the topic "Marketing in travel and tourism"

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Ilieva, Lyubka. "MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.297.

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The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes
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Dyankov, Todor. "MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.349.

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The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is i
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Huang, L. "How to use blogs in your travel marketing channel mix." In SUSTAINABLE TOURISM 2010. WIT Press, 2010. http://dx.doi.org/10.2495/st100101.

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Tsonev, Nikolay, and Zornica Zlatanova. "THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.312.

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The relevance of the study is determined by the need to improve the application of Internet marketing in the management and distribution of travel companies, which would increase efficiency in their management. The aim of the study is to identify the specifics of Internet marketing, as well as the resources needed by travel companies to improve it to achieve positive changes in management and distribution. The study proves that the effective application of Internet marketing in the management and distribution of tourism companies, in particular hotel companies, needs to be developed on the bas
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Kazandzhieva, Velina. "DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.335.

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Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.
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Ramsina, Snezhana. "Integration of Public and Private Aspects in Business Models 4.0 of the Tourism Market." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-58.

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The current digital opportunities that have spawned the upgrade of the business versions of tourism and hospitality have been actualised due to the hard-to-predict pandemic nature of the COVID-19 coronavirus threat and travel bans. In Business Model 4.0. the usual forms of the relationship between the public (institutional) and the private, individual in tourism and hospitality are transformed. Research objective: to characterise the integration capabilities of automated (AI-based) travel industry business processes that personalise the tourism offers to the needs and preferences of travel ler
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Kutsarov, Hristomir. "TOURISM UNDER PANDEMIC CONDITIONS: ANALYSIS, IDEAS AND MARKETING APPROACHES FOR RESTART." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.415.

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Tourism is one of the main industries in Bulgarian economy. Its direct and indirect contribution to GDP is around 13%, including annual revenue. The sector is among the most affected by the ever-changing epidemiological situation in different countries, the number of people infected with COVID-19, the anti-epidemic measures ruled by governments and the uncertain situation in the future. The report compares the past five summer seasons in the active months of May-August, on the indicator "visits of foreigners to Bulgaria for the purpose of travel - vacation and excursion" and "Number of complet
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Al Sahouly, Ibrahim. "POST THE PANDEMIC: NEW MARKETING STRATEGIES FOR OVERCOMING TOURISM CHALLENGES AFTER COVID-19 OUTBREAK." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.391.

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The widespread of the COVID 19 is dramatically shifting the outbreak from a public health crisis to a more serious economic, social and psychological implications. Currently, there is a need to produce implementation plan for the purpose of preparing citizens to deal with post crisis challenges for the objective of normalizing everyday practice, maintain productivity and protect the stability of the community. Having said so, the researcher believes that the best methodology to draft proposals for dealing with the post crisis milieu and reaching a practical method of normalization is through e
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Ün, Emre, Filiz Tutar, Erdinç Tutar, and Çisil Erkan. "The Role of Rural Tourism in Economic Development: Example of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00486.

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Involvement in the tourism movements has been rising every passing day along with the globalization concept. Tourism sector contributes doubly to economy. One of them is interpreted as social activity, and the other one as economic activity or industry. Ultimate purpose of tourism is marketing a particular service to an individual who participates either as a day tripper or as a recreationist. In this respect tourism sector is a commercial sector. Today, tourism has gone beyond sea, sun and sand. A variety of tourism forms exist; such as nature tourism, adventure travel, science tourism, eco-t
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"Using Online Marketing in Tourism Industry: Opportunities and Obstacles A Pilot Study in A Sample of Tourism and Travel Firms in Nineveh Governorate." In International Conference on Accounting, Business, Economics and Politics. Ishik University, 2019. http://dx.doi.org/10.23918/icabep2019p16.

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Reports on the topic "Marketing in travel and tourism"

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Kraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.

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Kraynova, O. S. The modern technologies of marketing-logistics in building the regional tourism potential. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00068.

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Dill, Jennifer, and Cynthia Mohr. Long-Term Evaluation of Individualized Marketing Programs for Travel Demand Management. Portland State University Library, 2010. http://dx.doi.org/10.15760/trec.132.

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Ingram, C. Denise, and Patrick B. Durst. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography. U.S. Department of Agriculture, Forest Service, Southeastern Forest Experiment Station, 1987. http://dx.doi.org/10.2737/se-gtr-44.

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Gomez Garcia, Olga, Henry Mooney, David Rosenblatt, et al. Caribbean Quarterly Bulletin: Volume 10: Issue 1, May 2021. Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003265.

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Countries around the world have endured over a year of extreme uncertainty in the context of the COVID-19 crisis, and economies in the Caribbean have suffered more than most. But with the increasing availability of vaccines and prospects for a resumption of international travel, light is emerging at the end of the Pandemic tunnel. With this in mind, The Inter-American Development Bank Caribbean1 Departments most recent Quarterly Bulletin reviews the latest available information regarding the crisis impacts on citizens, their economies, and key factors that will determine the speed and depth of
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Impact of COVID-­‑ on CAREC Aviation and Tourism. Asian Development Bank, 2021. http://dx.doi.org/10.22617/spr210019-2.

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The coronavirus disease (COVID-19) has had a devastating impact on global aviation as nearly all air travel came to a halt in late March and April 2020. In Central Asia, virtually all domestic and international air travel were suspended in an attempt to contain the spread of COVID-19. This crisis provides an opportunity to reset the aviation industry in Central Asia Regional Cooperation (CAREC) countries through reforms, new strategies, and restructurings. This study of the pandemic’s impact on CAREC and the aviation industry looks at the gravity of the situation, explores opportunities, and o
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