Academic literature on the topic 'Marketing Industrial promotion Peru Peru Peru'

Purpose This study aims to examine the relation between the purchase intention of Peruvian maca and each of the following variables: Peru’s country image, maca’s product image, Peru’s country familiarity and maca’s product familiarity. Design/methodology/approach To compile primary information, a survey of closed questions was applied to students in two countries with different levels of familiarity with Peru: France and the USA. Findings There is a direct association between the studied variables in the cases where the foreign consumer has a high familiarity with Peru. Similarly, there is a positive association between maca’s product image, Peru’s country familiarity and maca’s product familiarity with the consumer purchase intention of maca from Peru in the cases where the consumer has low familiarity with Peru. Research limitations/implications The characteristics of the sample did not allow to analyze the purchase intention according to gender, age and socioeconomic level. Practical implications This study provides innovative insights to design international marketing strategies for Peruvian maca entrepreneurs and export promotion policies to policymakers, to support them to overcome the increase of the global competitive environment of maca. Social implications The paper helps maca producers and exporters to develop international marketing strategies to position their maca products in markets with high or low familiarity with Peru. Originality/value The uniqueness of this paper is based on the study of the purchase intention of agricultural products such as maca, which is a developing product available in Peru.

Purpose The purpose of this study is to examine predicted business-to-business (B2B) marketing capabilities for the next three to five years by companies in advanced, emerging and developing economies. Findings The authors identify the prevalent marketing capabilities in industrial companies operating in an advanced economy (USA), two emerging economies (Chile and Peru) and one developing economy (Bolivia), consolidating the themes in firms’ orientations. The study offers a taxonomy of the marketing role in different stages as per country development. Design/methodology/approach Qualitative approach based on grounded theory. Originality/value This manuscript contributes to the understanding of B2B marketing across different levels of market development. The authors offer theoretical and practical implications regarding the paradigms reigning the role of marketing. The coding scheme emerging from the data illustrates how companies and markets evolve in a two-way interaction.

This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indicator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren't necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimensions involved of this key asset are also referenced.

This paper aims to identify potential explanatory variables of the entrepreneurial orientation and innovation capacity (EO-IC) of family enterprises (FEs) through a comparative study of family businesses in Spain and Latin America. The innovation literature reports a paradigm shift whereby the dynamic boost provided by corporate governance and productivity is playing an increasing role as a driver of EO-IC and sustainable competitive advantage. This issue acquires particular relevance in the ase of family firms, where entrepreneurial and innovation capacities are characteristically hampered by socio-emotional and risk-aversion factors. We construct a panel of data on 182 large family enterprises (1,820 observations) domiciled in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay and Spain, drawing on the Thomson Onebanker and ORBIS databases for the period 2008-2018. The results reveal the emergence of new explanatory variables for the structure of the family-firm EO-IC framework, some related to productivity; others more basically to corporate governance. They also show that, in Latin America, the use of business efficiency (productivity) factors in the planning and potentiation of EO-IC by family firms is hampered by the institutional (legal, regulatory, labour and educational) environment, where traditional factors such as firm size and ownership concentration are more relevant. In the Spanish case, however, the evidence points to a transition from traditional inputs towards business efficiency and productivity-related factors.

Penetapan kawasan industri budidaya ikan nila merupakan salah satu sarana untuk mengembangkan industri yang berwawasan lingkungan serta memberikan kemudahan dan daya tarik untuk berinvestasi. Kabupaten Musi Rawas sebagai produsen ikan nila terbesar di Indonesia berpotensi untuk dikembangkan sebagai kawasan sentra industri budidaya ikan nila. Tujuan penelitian ini adalah untuk menentukan kesenjangan kondisi eksisting dan kondisi ideal pada aspek kelayakan umum dan teknis Kabupaten Musi Rawas yang berpotensi untuk dikembangkan sebagai kawasan sentra industri budidaya ikan nila. Diharapkan agar kawasan industri yang dikembangkan sesuai dengan tata ruang, meminimalisasi dampak negatif dan mengembangkan dampak positif terhadap lingkungan hidup, berdaya guna dan berhasil guna, sehingga pada gilirannya mampu menarik peluang investasi bagi pengembangan industri di daerah. Aspek yang dianalisis meliputi aspek kelayakan umum dan kelayakan teknis. Aspek kelayakan umum meliputi: dimensi infrastruktur, masyarakat dan bisnis, sumberdaya, kelembagaan, teknologi, kebijakan, dan pemasaran. Aspek kelayakan teknis meliputi pembenihan, pembesaran di kolam air deras, pembesaran di kolam air tenang, dan pengolahan produk perikanan. Berdasarkan analisis kesenjangan, Kabupaten Musi Rawas termasuk dalam kategori SEDANG, yaitu secara umum dan teknis Kabupaten Musi Rawas memiliki beberapa kriteria sebagai sebuah kawasan sentra industri budidaya ikan nila namun masih diperlukan adanya pengembangan pada beberapa hal seperti: optimalisasi balai benih ikan, penerapan teknologi tepat guna dan peningkatan pemasaran produk hasil perikanan didukung kebijakan yang menfasilitasi kebutuhan akan meningkatkan kelayakan sebagai lokasi sentra industri budidaya ikan nila. Rekomendasi kebijakan yang perlu diambil oleh pemerintah pusat dan daerah untuk pengembangan kawasan sentra industri di Kabupaten Musi Rawas diantaranya melalui optimalisasi peranan balai benih ikan, transfer teknologi tepat guna, diversifikasi produk olahan, penguatan potensi pasar melalui promosi, penguatan kelembagaan produksi, pengolah dan pemasaran hasil perikanan, dan resolusi konflik pemanfaatan dan pengelolaan air irigasi untuk kebutuhan pertanian dan perikanan.Determination of area for Tilapia culture will be meaningful for business development, eco-friendly, sustainability, and attractiveness by the investor. Musi Rawas Regency as the largest tilapia producer in Indonesia is highly potential areas to be developed as a center of tilapia farming industry. The purpose of this study is to determine the general and technical feasibility condition of Musi Rawas Regency which will be developed as a center of tilapia farming industry. It is expected that industrial zones developed in accordance with the spatial plan, will minimize the negative impact to the environment, efficient and effective so that the ability to attract opportunities for industrial development in the region. Aspects analyzed for general eligibility were infrastructure, society and business, resources, institutions, technologies, policies, and market. The aspect of the techniques is the feasibility of hatchery, farmings in flowing water pond, stagnant water ponds, and fish product processing. Based on the gap analysis, Musi Rawas Regency is belonged to the moderate category, in which generally and technically Musi Rawas Regency already has several criteria as a center of tilapia industry but still a need for development on several items such as optimization of the hatchery, application of appropriate technology and enhancement of marketing for fishery products supported by the facilitating policy. Required policy recommendations to be implemented by the central and regional governments for the development of industrial centers in Musi Rawas Regency are optimization of fish seed center, transfer of appropriate technology, diversification of fish products, strengthening of the market potential through promotion, strengthening of production institutions, fish product processing and marketing, and resolution of utilization and management of irrigation water for agricultural and fishery needs.

Purpose The purpose of this paper is to examine the role and contribution of San Martin and Chazuta subnational governments in promoting development and internationalization of the cocoa and chocolate value chain from the stakeholders’ perceptions. This work was based on a qualitative approach in which information triangulation method, information processing with evaluation rubric and WebQDA software were used. The results showed that stakeholders of both value chains perceive that the subnational government’s actions taken to develop and internationalize these value chains are poorly valued and insufficient. Likewise, six internationalization barriers were identified in which two are perceived as the main limitations: low productivity levels and access to innovations and technology. These results contribute to enrich the decision-making process of political authorities and public officials from the San Martin subnational governments. Moreover, they provide information, according to the Peruvian national requirements, on the perceptions needed to rethink and improve the governmental services available, especially productive activities in the rainforest area (Presidencia del Consejo de Ministros, 2015; Wiener Fresco, 2010). This can improve or create new extension services to increase the quality of the Chazuta’s cocoa and chocolate products and to facilitate their entry into more demanding and profitable markets (Shapira, y otros, 2015). Design/methodology/approach This paper has been developed by using a qualitative approach with an exploratory and descriptive scope. The objective was to examine a study case of how subnational governments contribute in the promotion of development and internationalization of agro-industrial value chains as alternatives to illicit crops (Hernandez, Fernandez, & Baptista, 2010). The Chazuta case was selected because it is representative of the region in terms of coca eradication and is located between two regions of high biodiversity – Cordillera Escalera Regional Conservation Area and Cordillera Azul National Park. Findings One of the issues hindering the ability of the Chazuta cocoa and chocolate producers is based on their perception that the subnational governments’ efforts are focused on meeting already-established goals and little emphasis is placed on solving productive problems. On the other hand, at an articulation level, the most relevant efforts have been connecting the cocoa and chocolate customers to Chazuta producers through events. In spite of this, such events are not considered a permanent activity and the producers do not perceive that these mechanisms enable them to maintain these long-term trade relationships. This can be explained by the fact that Chazuta cocoa and chocolate organizations recognize that they still have incipient productive capacities to meet the foreign market’s demand. Furthermore, associations, cooperatives and SMEs are not able to maintain constant levels of production quality, except the family-based business. Knowledge and techniques provided by subnational governments and private organizations are not fully used or implemented by the associations’ members. This low level of knowledge application can be explained by cultural factors and also because the producers receive multiple and sometimes contradictory information from various providers of technology extension services. This leads to inadequate use or non-implementation of productivity improvements, thus generating a virtuous circle in which production and quality of the goods remain at low levels, which hinders their entry into demanding and profitable markets. Research limitations/implications This paper has been developed with a qualitative approach considering an exploratory and descriptive scope. Chazuta case was selected because it is representative of the region in terms of eradication achievements and it is located between two regions of high biodiversity. A rubric is an evaluation method of individuals or organizations performance, taking into consideration the evaluator’s pre-established criteria to determine if the objectives and goals are being met. Based on these criteria, evidence and performance information is collected. Following, performance is graded based on the researcher’s predetermined criteria and finally a merit-based judgment is made on the performance. Practical implications The results contribute to enrich decision making of political authorities and public officials from San Martin subnational governments. They provide information, according to Peruvian national requirements, on the perceptions needed to rethink and improve provided government services, especially in rainforest area productive activities. This adds up to improvement or creation of new extension services to increase the quality of Chazuta’s cocoa and chocolate products, and to facilitate their entry into more demanding and profitable markets. Social implications The situation of San Martín region and Chazuta district is contextualized and emphasis is given to socioeconomic conditions and the value of cocoa as an alternative crop to coca. From 1980 to early 2000, Peru lived a period of generalized violence due to narcoterrorism, which had large-scale outreach in southern highland and rainforest areas. To deal with this situation, subnational governments in collaboration with international cooperation decided to consolidate agro-industrial value chains in order to generate legal income for rural populations. For this purpose, alternative crop policies were implemented and San Martin region achieved the best results. Originality/value This fieldwork was carried out as part of the undergraduate thesis but after fieldwork, with the use of online software tool WebQDA, codes were created to systematize and quantify the collected information in the content manager. The codes were created taking into account assessment and evaluation variables. Each value represented a code referred to a performance level as perceived by Chazuta cocoa and chocolate value chains stakeholders.

“Chicha Morada” also known as purple corn drink (PCD), is a traditional non-carbonated beverage commonly prepared at homes and restaurants in Peru. However, in recent years, it is being produced at an industrial scale aiming to extend its shelf-life, expand its marketing and make it known worldwide. Traditionally, this beverage, main component being purple corn (Zea mays L.), was made and consumed quickly, and in some cases, stored under refrigeration until consumption, but never beyond 24 to 48 hours. With its industrialization, factories are presented with challenges to design and provide adequate protection of the beverage, assuring its quality and safety. Although its production at an industrial level is very similar to other non-carbonated drinks containing fruit juice, several processing factors could affect the microbiological stability desired for this beverage, such as the storage of the purple corn drink extract. In this document, a critical review of the production process (raw materials, production stages and forms of commercialization) that can have a direct impact on the contamination of the beverage was made. Recommendations are made for improving the control points in the industrial process and to avoid potential microbiological problems.

ABSTRACT This study is one of the first empirical studies on intellectual capital (IC) in South American textile exporting companies. Using the resources and capabilities approach, we examine how certain intangibles can provide competitive advantages. We propose and test a model capturing the relationships between IC components and export performance (EP), as well as the various interrelationships among the different dimensions of IC. Using a sample of textile manufacturers operating in Peru, an emerging economy, we find that both human capital and structural capital have a significantly positive influence on EP. However, the data analysis does not confirm that relational capital has any positive influence on export performance.

Abstrak. Perkembangan UKM dan Industri rumah tangga di Indonesia sedemikian pesatnya mengingat sebagian besar lingkup bisnis berada pada sektor ini. Namun perkembangan UKM tersebut belum disertai dengan perkembangan infrastruktur, tata kelola, pengetahuan dan keterampilan yang baik, sehingga peningkatan kinerja bisnis UKM tersebut cenderung stagnan. Selain itu, perubahan pola konsumsi masyarakat di era industri 4.0 menyebabkan terjadinya pergeseran gaya hidup berbelanja dari masyarakat yang berbelanja secara langsung pada outlet dan mall, menjadi masyarakat yang lebih menyukai berbelanja secara online. Jika UKM tidak menangkap peluang ini, maka eksistensinya akan tergerus oleh perkembangan zaman. Oleh karena itu, UKM harus mampu proaktif dan meningkatkan kemampuan daya saingnya dengan menguasai teknologi ICT. Teknologi ini seperti sosial media (Facebook, Instagram, WhatsApp, dll) berperan penting dalam usaha promosi dan pemasaran. Tujuan utama dari artikel ini adalah untuk menunjukkan dampak transfer pengetahuan antara universitas (tutor) dan UKM Dewi-dewi (sebagai peserta pelatihan). Metode yang digunakan adalah dengan membandingkan proporsi dari jawaban peserta sebelum dan sesudah pelatihan. Hasil yang diperoleh menunjukkan terjadi peningkatan pemahaman mengenai E-commerce, yaitu sebesar 80% sampai dengan 96% atau dua kali lipat daripada sebelum diadakan pelatihan. Oleh karena itu perlu adanya pendampingan selanjutnya agar kemanfaatan dari pelatihan E-commerce dapat dirasakan.Kata Kunci: UKM Dewi-dewi, Pelatihan, E-commerceAbstract. The development of SMEs and home industries in Indonesia is so rapid, considering that most of the business scope is in this sector. However, the development of these SMEs has not been accompanied by progress in infrastructure, good governance, knowledge, and skills, so that the improvement in the business performance of these SMEs tends to be stagnant. Besides, changes in people's consumption patterns in the industrial era 4.0 caused a shift in the shopping lifestyle from people who shop directly at outlets and malls, to people who prefer the online shop. If UKM does not seize this opportunity, then its existence will be eroded by the times. Therefore, SMEs must be able to be proactive and improve its competitiveness by mastering ICT technology. This technology, such as social media (Facebook, Instagram, WhatsApp, etc.) plays an essential role in the promotion and marketing efforts. The primary purpose is to show the impact of knowledge transfer between universities (tutors) and UKM Dewi-Dewi (as trainees). The method used is to compare the proportions of participants' answers before and after the training. The results obtained indicate an increase in understanding of E-commerce, which is 80% to 96% or double that before training was held. Therefore, there is a need for further assistance so that the benefits of E-commerce training can be felt.Keywords: Dewi-Dewi UKM, Training, E-Commerce