Relevant bibliographies by topics / Marketing influence

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing influence'

Author: Grafiati
Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Marketing influence"

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Anuja, Dr R., and D. M. Lavanya. "An Empirical View of Influence Marketing from Influencers and Influence Marketers." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2577–83. http://dx.doi.org/10.31142/ijtsrd14575.

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Khomenko, Liliya, and Liudmyla Saher. "INFLUENCE MARKETING IN BLOOD SERVICE FACILITIES." Scientific bulletin of Polissia, no. 1(22) (2021): 161–70. http://dx.doi.org/10.25140/2410-9576-2021-1(22)-161-170.

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Traditional marketing tools are gradually losing effectiveness. Every year, Internet users grow, and interaction with the company through social media becomes popular. This stimulates the development of new areas of marketing activities of the company. There is a need to find more modern and at the same time practical marketing tools. One of them is influence marketing. Marketing and PR agencies, SMM specialists, and marketers are paying more and more attention to the study of impact marketing; among scientists Gvozdetskaya I. V., Dyachenko K. V., Kueva-Estrada J., Belova T. G., Kislitsyna A. A., Zhurilo V., and others. Selection of unexplored parts of the general problem. Although the number of publications on marketing in the blood service is growing every year, there are no scientific publications on the interaction with opinion leaders in blood service institutions. The work aims to determine possible formats of work with opinion leaders, analyze positive experiences in marketing influence in blood services abroad, and develop recommendations for its use in Ukrainian blood establishments. The paper identified achievable goals and formats of work with opinion leaders, criteria for selecting bloggers, and indicators for assessing interaction effectiveness. The experience of using influencer marketing in blood establishments, particularly in the Date 2 Donate campaign inthe UK, collaboration with a writer and blogger in Italy, blogger posts in Singapore and South Africa, were analyzed. Recommendations were developed for the use of influence marketing in blood service establishments of Ukraine. The Blood Service can interact with bloggers through blog posts; an invitation to the blood center, videos showing the process of donating blood; live broadcasts; maintaining an account or heading of the blood center on social networks; conducting competitions on social networks, and others.
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Rozanova, T. P. "INFLUENCE MARKETING IN AGROTOURISM." Economy, labor, management in agriculture, no. 1 (2021): 67–71. http://dx.doi.org/10.33938/211-67.

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Kaczorowska-Spychalska, Dominika. "How chatbots influence marketing." Management 23, no. 1 (June 1, 2019): 251–70. http://dx.doi.org/10.2478/manment-2019-0015.

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Summary The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers. Homo Cyber Oeconomicus, one of the potential stages of ongoing consumer’s evolution, lives between processes of dehumanization of the surrounding world and humanization of digital technologies. While remaining in a constant contact with smart devices, systems and algorithms, they are looking for new values and meanings, which are a metaphor of their desires, fears and behaviors. As a result, the digital ecosystem, as an attempt to combine the humanism idea with technologization processes, poses new challenges to companies/brands, both concerning the quality of interactions with an increasingly digital consumer and tools used in that process. Chatbots can prove to be an interesting solution here, as their spectrum of potential areas of implementation in business systematically increases. The paper attempts to identify the influence of chatbots on marketing taking into account their role in Human–to–Machine interaction process. A part of these considerations is of the character of philosophical discourse on the role of that technology in human life, which is a starting point for the presentation of preliminary assumptions for a model of consumer-chatbot interaction (digital technology) in marketing activity of companies/brands.
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Burnaz, Sebnem, and Fulya Acikgoz. "The influence of 'influencer marketing' on YouTube influencers." International Journal of Internet Marketing and Advertising 15, no. 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.10036966.

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Acikgoz, Fulya, and Sebnem Burnaz. "The influence of 'influencer marketing' on YouTube influencers." International Journal of Internet Marketing and Advertising 15, no. 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.114331.

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Enerson, Meg, Roger B. Mason, and Karen M. Corbishley. "Factors that influence the marketing of professional services." Investment Management and Financial Innovations 13, no. 3 (August 23, 2016): 118–30. http://dx.doi.org/10.21511/imfi.13(3).2016.11.

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This study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that influence the successful marketing of professional services. To accomplish this objective, research is undertaken as a case study with a quantitative survey of employees from the professional services organization. The main finding was that the 7P framework (product/service, price, place, promotion, physical evidence, people, process) was applicable and that place, physical evidence and product components were seen as most critical, with promotion and price appearing to be least critical, maybe because conservative attitudes to marketing still exist within professional service organizations. The study added to the literature on professional services marketing, giving insight into the marketing of professional services in today’s dynamic and changing economic environment. Our findings will, therefore, assist professional service organizations to utilize their marketing resources more effectively and efficiently
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Singh, Nitin. "Electronic Marketing Channels: The Digital Influence on Marketing." Review of Professional Management- A Journal of New Delhi Institute of Management 11, no. 1 (June 1, 2013): 45. http://dx.doi.org/10.20968/rpm/2013/v11/i1/78270.

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M, Keerthi Krishna. "Influence of Digital Marketing on Consumer Purchase Behavior." International Journal of Trend in Scientific Research and Development Volume-3, Issue-1 (December 31, 2018): 836–39. http://dx.doi.org/10.31142/ijtsrd19082.

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Abdullah Saif, Nashwan Mohammed. "How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 7–15. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2001.

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Dissertations / Theses on the topic "Marketing influence"

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Key, Thomas Martin. "Narrative, Marketing, and Persuasion: How Storytelling Contributes to Marketing's Influence Within the Firm." OpenSIUC, 2012. https://opensiuc.lib.siu.edu/dissertations/527.

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A growing literature suggests marketing practice is declining in influence within the firm. Diagnostic opinions as to why this is occurring, and prescriptions as to what should be done are varied. This dissertation proposes narrative as a tool for both understanding and addressing the problem of marketing's declining influence. Narratology is a humanities-based discipline which explores what stories are, what they do, and how they work. It is well suited for exploring how influence is generated, gained and/or lost, within social and organizational settings. This dissertation suggests that narrative significantly impacts understanding which business function (marketing, finance, accounting, etc.) has greater influence within the firm. Moreover, by understanding how narrative carries influence between marketing and finance, marketers may be able to compete more effectively with other business function narratives. 22 depth interviews were collected of finance and marketing managers within firms, repeated across 10 firms of various sizes and in various industries. 689 narrative events and descriptions were used for analysis. Narratological investigation revealed three themes concerning marketing and finance's narrative competition, Theme #1, "Finance as Watchdog"; Theme # 2, "Who Is Really Managing the Brand?" and Theme #3, "How Finance is Your Marketing?"
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Williams, Sean David. "Beyond Klout: A Qualitative Exploration of Influence, Online or Offline." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1428922753.

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Peterson, Jonathan J. J. "StoryBrand Narrative Marketing| An Examination of the Influence of Narrative Marketing on Organizations." Thesis, Regent University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13858185.

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This study employs a survey of StoryBrand workshop customers to examine the influence of implementing the StoryBrand narrative framework into marketing collateral. The interpretation of the quantitative data is used to determine if the framework has positive influence on company success and which variables contribute to company success. Data for this research were then analyzed using statistical methods. The data analysis determined that the degree to which an organization implemented the StoryBrand methodology had significant influence on an organization’s profitability, confidence of employees, and the time and money saved on marketing collateral creation. No other tested variable had significant influence, including company size, non-profit or for-profit, size of company, or audience focus. The knowledge gained in this study will add to the previous studies on narrative branding as well as expand understanding of the application of coherency and fidelity in Walter Fisher’s narrative theory.

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Andersson, Sara, Amanda Ledberg, and Louise Degerlo. "Influencer marketing : strategiska val ur ett företagsperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23809.

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Influencer marketing är en av de snabbast växande delarna i reklambranschen, och med hjälp av influencer marketing har varumärkena möjlighet att skapa en nära relation med sina konsumenter på Instagram. Idag använder många företag sig av influencers med ett stort antal följare för att marknadsföringen skall vara så effektiv som möjlig. För att bli en framgångsrik influencer krävs det att influencern har en bra fingertoppskänsla mellan vad som är intressant, relevant samt vad följarna vill se i deras Instagramflöden. Eftersom det i nuläget inte finns mycket forskning angående företags strategier om hur de använder sig av influencers i sin marknadsföring. Det finns ett gap i forskningen eftersom att detta är ett relativt nytt sätt för företag att marknadsföra sina produkter på. Det har gjorts lite forskning angående influencer marketing strategier ur ett företagsperspektiv. Detta gjordes genom observationer på utvalda modeföretags Instagramkonton samt på de olika influencernas Instagramkonton som respektive modeföretag samarbetar med i sin influencer marketing. Utöver detta genomfördes kvalitativa, strukturerade intervjuer med respondenter från svenska modeföretag angående företagens influencer marketing strategier på respektive Instagramkonton. Studiens slutsatser visar på att modeföretagen tar någon form av strategiska val i sin influencer marketing när de väljer ut vilka influencers de vill samarbeta med på Instagram. De strategiska valen modeföretagen fattar i sin influencer marketing på Instagram är bland annat hur väl influencern passar företagens målgrupper och kampanjer. Influencer valet grundar sig ofta i influencernas storlek, deras sätt att bygga relationer med sina följare samt sättet de kommunicerar på med sina följare. De strategiska val företagen tar vid val av influencers i sin influencer marketing liknar ofta varandra, men beroende på vilket marknad de riktar sig mot är det större variation på vilka influencers de samarbetar med på Instagram.
Influencer marketing is one of the fastest growing parts of the advertising industry, and with the help of influencer marketing, brands have the opportunity to establish a close relationship with their consumers on Instagram. Today many companies use influencers with a large number of followers to make marketing as effective as possible. To become a successful influencer, it requires the influencer to have a good understanding between what's interesting, relevant and what followers want to see in their Instagram feeds. As there is currently not much research on corporate strategies on how they use influencers in their marketing. There is a gap in research because this is a relatively new way for companies to market their products. There has been little research on influencer marketing strategies from a business perspective. This has been done with observations on selected fashion companies Instagram accounts as well as observations on the various influencers Instagramaccounts with which the respective fashion companies collaborate in their influencer marketing. In addition to this, qualitative, structured interviews were conducted with respondents from Swedish fashion companies regarding the companies' influencer marketing strategies on their respective Instagramaccounts. The study's findings show that fashion companies make some form of strategic choice in their influencer marketing when choosing which influencers they want to collaborate with on Instagram. The strategic choices fashion companies make in their influencer marketing on Instagram include how well the influencer suits the companies' target groups and campaigns. The influencer choice is often based on the size of the influencers, their way of building relationships with their followers and the way they communicate with their followers. The strategic choices companies make when choosing influencers in their influencer marketing are of-ten similar, but depending on which market they targeting, there is greater variation in which influencers they collaborate with on Instagram.
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Chau, Anita. "Parental style, power, and influence strategy on adolescent's influence in family consumption decisions." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636695.

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Yang, Xiaofang. "Viral Marketing: A New Branding Strategy to Influence Consumers." Thesis, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/20660.

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The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Responding to marketing trends and catering to consumers’ psychological demands and behavioral changes, viral marketing represents the latest online customer-centric marketing (Shukla, 2010). Extending the advertising effects of word-of-mouth (WOM) communication and Internet marketing, viral marketing has demonstrated considerable success and utility in a promotional phase and development process of a product and/or service. This study intends to illustrate the benefits and challenges of viral marketing. The effects and concerns with the adoption of viral marketing are reinforced by previous research and findings from marketer and consumer focus groups. This thesis will contribute to building a theoretical and empirical foundation for viral marketing research and professional practice.
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Tarek, Jawad Al Fattal Zeineb, Rharbaoui Ismael El, and Amara Aldebe. "The influence of guerrilla marketing on consumers’ purchasing behavior." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-53362.

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Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is
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Cruz, Andreia Alexandra Simões Condeço da. "O papel dos influenciadores digitais na promoção de um destino turístico." Master's thesis, Universidade de Évora, 2020. http://hdl.handle.net/10174/28662.

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No presente estudo pretende-se analisar o uso de digital influencers para a promoção de marcas e serviços no sector do turismo. Os estudos sobre estratégias de Marketing de Influência aplicadas ao sector turístico são praticamente inexistentes, mas a verdade é que esta prática de promoção de destinos através de indivíduos que se destacam nas redes sociais é cada vez mais evidente. Para um melhor aproveitamento deste tipo de estratégias de promoção é necessário, e importante, compreender as vantagens e desvantagens que estas podem envolver, de que forma é que influenciam o público e como são encaradas pelas empresas do sector. De forma a atingir os objetivos do estudo foi utilizada uma metodologia de pesquisa mista. Realizou-se uma revisão bibliográfica sobre o tema, realizaram-se entrevistas às entidades de promoção turística em Portugal e a alguns digital influencers de viagens e por fim aplicou-se um questionário online aos consumidores. Os resultados do estudo mostram que o conteúdo de digital influencers de viagens tem bastante influência sobre a decisão de viajar e sobre a escolha do destino por parte do público. Foi também possível verificar que as ERT Portugal estão conscientes da importância em apostar em promoção focada no digital e que estratégias de Marketing de Influência não estão de todo descartadas, embora ainda sejam pouco utilizadas. Foi ainda possível apurar as características dos DI mais valorizadas pelo público, sendo a honestidade e sinceridade as mais importantes, e pelas ERT Portugal, por sua vez maioritariamente relacionadas com o perfil profissional do DI. Concluiu-se também que, para os inquiridos do presente estudo, o formato de conteúdo de digital influencers de viagens mais valorizado é a fotografia, ainda que os restantes formatos tenham registado valores de preferência igualmente elevados. As motivações do público para seguir este tipo de perfis nas redes sociais está assente principalmente nas recomendações pessoais com base na experiência de viagem individual dos indivíduos que representam esses perfis, sendo que ficou percetível que existe maior confiança sobre a informação por eles partilhada do que por empresas do sector; ABSTRACT: “The Role of digital influencers in the promotion of a tourism destination” This study aims to analyze the use of digital influencers to promote brands and services in the tourism sector. Studies on Influence Marketing strategies applied to the tourism sector are practically nonexistent, but the truth is that this practice of promoting destinations through individuals who stand out on social networks is increasingly evident. For a better use of this type of promotion strategies it is necessary, and important, to understand the advantages and disadvantages that these can involve, how they influence the public and how they are viewed by companies in the sector. In order to achieve the objectives of the study, a mixed research methodology was used. A bibliographic review was carried out on the subject, interviews were carried out with tourism promotion entities in Portugal and with some digital travel influencers and finally an online questionnaire was applied to consumers. The results of the study show that the content of digital travel influencers has a lot of influence on the decision to travel and the choice of destination by the public. It was also possible to verify that ERT Portugal are aware of the importance of betting on promotion focused on digital and that Influence Marketing strategies are not at all discarded, although they are still little used. It was also possible to ascertain the characteristics of DI most valued by the public, with honesty and sincerity being the most important, and by ERT Portugal, in turn mostly related to the professional profile of DI. It was also concluded that, for the respondents of the present study, the most valued digital influencer travel content format is photography, even though the other formats have registered equally high preference values. The public's motivations to follow these types of profiles on social networks are based mainly on personal recommendations based on the individual travel experience of the individuals who represent these profiles, and it was perceived that there is greater confidence in the information shared by them than by companies in the sector.
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Jansen, Derek (Derek Timothy) 1963 Carleton University Dissertation Management Studies. "The influence of host country characteristics on method of entry." Ottawa.:, 1992.

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Palmero, Mauro, and Kelly Price-Rhea. "Influence of Facility Atmospherics on Spectator Attendance." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/842.

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The purpose of this study was to explore spectators’ level of satisfaction toward atmospherics in the sport environment—facility—and to show the influence atmospherics has on spectators’ intention to attend sporting events. A group of undergraduate students (N = 145) attending men’s basketball games at a typical NCAA Division I mid-major university responded to a survey. The respondents indicated that they were satisfied with event security and ticket pricing and close to satisfied with all other variables, but they were dissatisfied with parking and merchandise price. A principal component analysis and a discriminant analysis were conducted to identify which constructs better differentiate respondents attending fewer games (one to five) from those attending more games (six and more). Results show that entertainment and facility atmosphere contribute to attracting spectators to the games, but facility services contribute to avoidance behavior. In addition, implications and future research options are given.
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Books on the topic "Marketing influence"

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Marconi, Joe. Shock marketing: Advertising, influence and family values. Chicago: Bonus Books, 1997.

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Homburg, Christian. Marketing's influence within the firm. Cambridge, Mass: Marketing Science Institute, 1998.

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Siguaw, Judy. The influence of market orientation on channel relationships: A dyadic examination. Cambridge, Mass: Marketing Science Institute, 1997.

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G, Windmeijer Frank A., Douven R. C, and Netherlands Centraal Planbureau, eds. How does pharmaceutical marketing influence doctors' prescribing behaviour? The Hague: CPB Netherlands' Bureau for Economic Policy Analysis, 2002.

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1952-, Banahan Benjamin Franklin, ed. Marketing to pharmacists: Understanding their role and influence. New York: Pharmaceutical Products Press, 1998.

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Honorable influence: A Christian's guide to faithful marketing. California: Aldersgate Press, 2016.

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Return on influence: The revolutionary power of Klout, social scoring, and influence marketing. New York: McGraw-Hill, 2012.

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Webs of influence. Harlow, England: Pearson, 2012.

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Building influence for the school librarian. Worthington, Ohio: Linworth Pub., 1994.

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The business of influence: Reframing marketing and PR for the Digital Age. New York: Wiley, 2011.

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Book chapters on the topic "Marketing influence"

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Fuchs, Christoph, and Adamantios Diamantopoulos. "Positioning Bases’ Influence on Product Similarity Perceptions." In Quantitative Marketing and Marketing Management, 325–51. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_16.

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Backaler, Joel. "What’s Coming: The Future of Influencer Marketing." In Digital Influence, 187–201. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78396-3_13.

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Backaler, Joel. "Then vs. Now: Influencer Marketing (Re-)Defined." In Digital Influence, 5–18. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78396-3_2.

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Backaler, Joel. "Business to Consumer (B2C) Influencer Marketing Landscape." In Digital Influence, 55–68. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78396-3_5.

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Backaler, Joel. "Business to Business (B2B) Influencer Marketing Landscape." In Digital Influence, 69–85. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78396-3_6.

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Krishnamurthi, Lakshman, and Shyam Gopinath. "The New Influence of Social Media." In Kellogg on Marketing, 307–18. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119199892.ch14.

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Gröppel-Klein, Andrea, and Philipp Broeckelmann. "The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior." In Quantitative Marketing and Marketing Management, 353–77. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_17.

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Lagarde, François, Ariane Cyr, and Fannie Dagenais. "Policy Influence." In The Palgrave Encyclopedia of Social Marketing, 1–5. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-14449-4_87-2.

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Lagarde, François, Ariane Cyr, and Fannie Dagenais. "Policy Influence." In The Palgrave Encyclopedia of Social Marketing, 1–5. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-14449-4_87-1.

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Jacquet, Chantal. "Influence of Media and Marketing." In European Agricultural Research in the 21st Century, 34–35. Berlin, Heidelberg: Springer Berlin Heidelberg, 1998. http://dx.doi.org/10.1007/978-3-662-03692-1_5.

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Conference papers on the topic "Marketing influence"

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Chen, Wei, Fu Li, Tian Lin, and Aviad Rubinstein. "Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization." In EC '15: ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2764468.2764480.

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Zhang, Zhao, Yishuo Shi, James Willson, Ding-Zhu Du, and Guangmo Tong. "Viral marketing with positive influence." In IEEE INFOCOM 2017 - IEEE Conference on Computer Communications. IEEE, 2017. http://dx.doi.org/10.1109/infocom.2017.8057070.

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Smolka, Samuel. "MARKETING ANALYSIS AND ITS INFLUENCE ON CREATE POLITICAL MARKETING IN SLOVAKIA." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/hb11/s01.016.

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Yulai, Liu. "Notice of Retraction: On the influence of marketing systematization on marketing ability." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5882398.

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D. M. R, Dissanayake, Ismail N, and Sharif S. P. "Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand." In International Conference on Advanced Marketing. TIIKM, 2016. http://dx.doi.org/10.17501/icam.2017.1101.

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Kulkarni, Sanjay G., Akash Bilgi, Dattatreya Miskin, Ravi Oursang, P. G. Sunitha Hiremath, and Neha Tarannum Pendari. "Spheres Of Influence For Effective Viral Marketing." In 2018 International Conference on Advances in Computing, Communication Control and Networking (ICACCCN). IEEE, 2018. http://dx.doi.org/10.1109/icacccn.2018.8748456.

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Gulati, Arushi, Natansha Sahgal, Neetu Narayan, Avneesh Atrey, and Jitendra Singh Jadon. "Mining Influence of people on Viral Marketing." In 2022 12th International Conference on Cloud Computing, Data Science & Engineering (Confluence). IEEE, 2022. http://dx.doi.org/10.1109/confluence52989.2022.9734146.

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"The influence of Internet on traditional enterprise marketing." In 2018 2nd International Conference on e-Education, e-Business and Information Management. Clausius Scientific Press, 2018. http://dx.doi.org/10.23977/eeim.2018.055.

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Mehmood, Yasir, Francesco Bonchi, and David García-Soriano. "Spheres of Influence for More Effective Viral Marketing." In SIGMOD/PODS'16: International Conference on Management of Data. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2882903.2915250.

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Trenggana, Arlin Ferlina Mochamad, and Leni Cahyani. "The Influence of Relationship Marketing and Customer Retention." In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.141.

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Reports on the topic "Marketing influence"

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Cho, Hyeon Jeong, and Sojin Jung. Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1796.

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Bierma, Tineke. Concrete poetry : the influence of design and marketing on aesthetics. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.5321.

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Pytlovany, Amy. Recruitment Marketing: How Do Wellness and Work-Life Benefits Influence Employer Image Perceptions, Organizational Attraction, and Job Pursuit Intentions? Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.7215.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, February 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus industry and sugar beet sector. Background Recent decades have witnessed a world-wide increase in the use of agricultural contracts. In both the U.S. and Israel, contracts have become an integral part of production and marketing of many crops, fruits, vegetables and livestock commodities. The increased use of agricultural contracts raises a number of important economic policy questions regarding the optimal design of contracts and their determinants. Even though economists have made a substantial progress in understanding these issues, the theory of contracts and an empirical methodology to analyze contracts are still evolving. Moreover, there is an enormous need for empirical research of contractual relationships. Conclusions In both U.S. and Israel, contracts have become an integral part of production and marketing of many agricultural commodities. In the U.S. more than 40% of the value of agricultural production occurred under either marketing or production contracts. The use of agricultural contracts in Israel is also ubiquitous and reaches close to 60% of the value of agricultural production. In Israel we have found strategic considerations to play a dominant role in the choice of agricultural contracts and may lead to noncompetitive conduct and reduced welfare. In particular, the driving force, leading to consignment based contracts is the strategic effect. Moreover, an increase in the number of contractors will lead to changes in the terms of the contract, an increased competition and payment to farmers and economic surplus. We found that while large integrations lead to more efficient production, they also exploit local monopsonistic power. For the U.S, we have studied in more detail the choice of contract type and factors that affect contracts such as the level of informational asymmetry, the authority structure, and the available quality measurement technology. We have found that assets ownership and decision rights are complements of high-powered incentives. We have also found that the optimal allocation of decision rights, asset ownership and incentives is influenced by: variance of systemic and idiosyncratic shocks, importance (variance) of the parties’ private information, parameters of the production technology, the extent of competition in the upstream and downstream industries. Implications The primary implication of this project is that the use of agricultural production and marketing contracts is growing in both the US and Israeli agricultural sectors, while many important economic policy questions are still open and require further theoretical and empirical research. Moreover, actual contracts that are prevailing in various agricultural sectors seems to be less than optimal and, hence, additional efforts are required to transfer the huge academic know-how in this area to the practitioners. We also found evidence for exploitation of market powers by contactors in various agricultural sectors. This may call for government regulations in the anti-trust area. Another important implication of this project is that in addition to explicit contracts economic outcomes resulting from the interactions between growers and agricultural intermediaries depend on a number of other factors including allocation of decision and ownership rights and implicit contracting. We have developed models to study the interactions between explicit contracts, decision rights, ownership structure, and implicit contracts. These models have been applied to study contractual arrangements in California agriculture and the North American sugarbeet industry.
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Yahav, Shlomo, John Brake, and Orna Halevy. Pre-natal Epigenetic Adaptation to Improve Thermotolerance Acquisition and Performance of Fast-growing Meat-type Chickens. United States Department of Agriculture, September 2009. http://dx.doi.org/10.32747/2009.7592120.bard.

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: The necessity to improve broiler thermotolerance and performance led to the following hypothesis: (a) thethermoregulatory-response threshold for heat production can be altered by thermal manipulation (TM) during incubation so as to improve the acquisition of thermotolerance in the post-hatch broiler;and (b) TM during embryogenesis will improve myoblast proliferation during the embryonic and post-hatch periods with subsequent enhanced muscle growth and meat production. The original objectives of this study were as follow: 1. to assess the timing, temperature, duration, and turning frequency required for optimal TM during embryogenesis; 2. to evaluate the effect of TM during embryogenesis on thermoregulation (heat production and heat dissipation) during four phases: (1) embryogenesis, (2) at hatch, (3) during growth, and (4) during heat challenge near marketing age; 3. to investigate the stimulatory effect of thermotolerance on hormones that regulate thermogenesis and stress (T₄, T₃, corticosterone, glucagon); 4. to determine the effect of TM on performance (BW gain, feed intake, feed efficiency, carcass yield, breast muscle yield) of broiler chickens; and 5. to study the effect of TM during embryogenesis on skeletal muscle growth, including myoblast proliferation and fiber development, in the embryo and post-hatch chicks.This study has achieved all the original objectives. Only the plasma glucagon concentration (objective 3) was not measured as a result of technical obstacles. Background to the topic: Rapid growth rate has presented broiler chickens with seriousdifficulties when called upon to efficiently thermoregulate in hot environmental conditions. Being homeotherms, birds are able to maintain their body temperature (Tb) within a narrow range. An increase in Tb above the regulated range, as a result of exposure to environmental conditions and/or excessive metabolic heat production that often characterize broiler chickens, may lead to a potentially lethal cascade of irreversible thermoregulatory events. Exposure to temperature fluctuations during the perinatal period has been shown to lead to epigenetic temperature adaptation. The mechanism for this adaptation was based on the assumption that environmental factors, especially ambient temperature, have a strong influence on the determination of the “set-point” for physiological control systems during “critical developmental phases.” In order to sustain or even improve broiler performance, TM during the period of embryogenesis when satellite cell population normally expand should increase absolute pectoralis muscle weight in broilers post-hatch. Major conclusions: Intermittent TM (39.5°C for 12 h/day) during embryogenesis when the thyroid and adrenal axis was developing and maturing (E7 to E16 inclusive) had a long lasting thermoregulatory effect that improved thermotolerance of broiler chickens exposed to acute thermal stress at market age by lowering their functional Tb set point, thus lowering metabolic rate at hatch, improving sensible heat loss, and significantly decreasing the level of stress. Increased machine ventilation rate was required during TM so as to supply the oxygen required for the periods of increased embryonic development. Enhancing embryonic development was found to be accomplished by a combination of pre-incubation heating of embryos for 12 h at 30°C, followed by increasing incubation temperature to 38°C during the first 3 days of incubation. It was further facilitated by increasing turning frequency of the eggs to 48 or 96 times daily. TM during critical phases of muscle development in the late-term chick embryo (E16 to E18) for 3 or 6 hours (39.5°C) had an immediate stimulatory effect on myoblast proliferation that lasted for up to two weeks post-hatch; this was followed by increased hypertrophy at later ages. The various incubation temperatures and TM durations focused on the fine-tuning of muscle development and growth processes during late-term embryogenesis as well as in post-hatch chickens.
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Yahav, Shlomo, John Brake, and Noam Meiri. Development of Strategic Pre-Natal Cycling Thermal Treatments to Improve Livability and Productivity of Heavy Broilers. United States Department of Agriculture, December 2013. http://dx.doi.org/10.32747/2013.7593395.bard.

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The necessity to improve broiler thermotolerance and live performance led to the following hypothesis: Appropriate comprehensive incubation treatments that include significant temperature management changes will promote angiogenesis and will improve acquisition of thermotolerance and carcass quality of heavy broilers through epigenetic adaptation. It was based on the following questions: 1. Can TM during embryogenesis of broilers induce a longer-lasting thermoregulatory memory (up to marketing age of 10 wk) that will improve acquisition of thermotolerance as well as increased breast meat yield in heavy broilers? 2. The improved sensible heat loss (SHL) suggests an improved peripheral vasodilation process. Does elevated temperature during incubation affect vasculogenesis and angiogenesis processes in the chick embryo? Will such create subsequent advantages for heavy broilers coping with adverse hot conditions? 3. What are the changes that occur in the PO/AH that induce the changes in the threshold response for heat production/heat loss based on the concept of epigenetic temperature adaptation? The original objectives of this study were as follow: a. to assess the improvement of thermotolerance efficiency and carcass quality of heavy broilers (~4 kg); b. toimproveperipheral vascularization and angiogenesis that improve sensible heat loss (SHL); c. to study the changes in the PO/AH thermoregulatory response for heat production/losscaused by modulating incubation temperature. To reach the goals: a. the effect of TM on performance and thermotolerance of broilers reared to 10 wk of age was studied. b. the effect of preincubation heating with an elevated temperature during the 1ˢᵗ 3 to 5 d of incubation in the presence of modified fresh air flow coupled with changes in turning frequency was elucidated; c.the effect of elevated temperature on vasculogenesis and angiogenesis was determined using in ovo and whole embryo chick culture as well as HIF-1α VEGF-α2 VEGF-R, FGF-2, and Gelatinase A (MMP2) gene expression. The effects on peripheral blood system of post-hatch chicks was determined with an infrared thermal imaging technique; c. the expression of BDNF was determined during the development of the thermal control set-point in the preoptic anterior hypothalamus (PO/AH). Background to the topic: Rapid growth rate has presented broiler chickens with seriousdifficulties when called upon to efficiently thermoregulate in hot environmental conditions. Being homeotherms, birds are able to maintain their body temperature (Tb) within a narrow range. An increase in Tb above the regulated range, as a result of exposure to environmental conditions and/or excessive metabolic heat production that often characterize broiler chickens, may lead to a potentially lethal cascade of irreversible thermoregulatory events. Exposure to temperature fluctuations during the perinatal period has been shown to lead to epigenetic temperature adaptation. The mechanism for this adaptation was based on the assumption that environmental factors, especially ambient temperature, have a strong influence on the determination of the “set-point” for physiological control systems during “critical developmental phases.” Recently, Piestunet al. (2008) demonstrated for the first time that TM (an elevated incubation temperature of 39.5°C for 12 h/d from E7 to E16) during the development/maturation of the hypothalamic-hypophyseal-thyroid axis (thermoregulation) and the hypothalamic-hypophyseal-adrenal axis (stress) significantly improved the thermotolerance and performance of broilers at 35 d of age. These phenomena raised two questions that were addressed in this project: 1. was it possible to detect changes leading to the determination of the “set point”; 2. Did TM have a similar long lasting effect (up to 70 d of age)? 3. Did other TM combinations (pre-heating and heating during the 1ˢᵗ 3 to 5 d of incubation) coupled with changes in turning frequency have any performance effect? The improved thermotolerance resulted mainly from an efficient capacity to reduce heat production and the level of stress that coincided with an increase in SHL (Piestunet al., 2008; 2009). The increase in SHL (Piestunet al., 2009) suggested an additional positive effect of TM on vasculogenesis and angiogensis. 4. In order to sustain or even improve broiler performance, TM during the period of the chorioallantoic membrane development was thought to increase vasculogenesis and angiogenesis providing better vasodilatation and by that SHL post-hatch.
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