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Books on the topic 'Marketing influence'

Author: Grafiati

Published: 10 December 2022

Last updated: 29 January 2023

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1

Marconi, Joe. Shock marketing: Advertising, influence and family values. Chicago: Bonus Books, 1997.

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2

Homburg, Christian. Marketing's influence within the firm. Cambridge, Mass: Marketing Science Institute, 1998.

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3

Siguaw, Judy. The influence of market orientation on channel relationships: A dyadic examination. Cambridge, Mass: Marketing Science Institute, 1997.

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4

G, Windmeijer Frank A., Douven R. C, and Netherlands Centraal Planbureau, eds. How does pharmaceutical marketing influence doctors' prescribing behaviour? The Hague: CPB Netherlands' Bureau for Economic Policy Analysis, 2002.

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5

1952-, Banahan Benjamin Franklin, ed. Marketing to pharmacists: Understanding their role and influence. New York: Pharmaceutical Products Press, 1998.

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6

Honorable influence: A Christian's guide to faithful marketing. California: Aldersgate Press, 2016.

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7

Return on influence: The revolutionary power of Klout, social scoring, and influence marketing. New York: McGraw-Hill, 2012.

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8

Webs of influence. Harlow, England: Pearson, 2012.

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9

Building influence for the school librarian. Worthington, Ohio: Linworth Pub., 1994.

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10

The business of influence: Reframing marketing and PR for the Digital Age. New York: Wiley, 2011.

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11

Kitchen, Philip J., ed. The Dominant Influence of Marketing in the 21st Century. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137322630.

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12

Clawson, C. Joseph. Thesaurus of values: A comprehensive index to values that strongly influence people, with practical examples. Cabin John, MD: Lake Arrowhead Publications, 1996.

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13

Warren, Janet. An analysis of the structure and influence of direct marketing. London: LCP, 1988.

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14

Godwin, R. Kenneth. One billion dollars of influence: The direct marketing of politics. Chatham, N.J: Chatham House Publishers, 1988.

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15

Shane, Gibson, ed. Guerrilla social media marketing: 100+ weapons to grow your online influence, attract cusotmers. Irvine, Calif: Jere L. Calmes, 2010.

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16

Ronsse, Jean-Michel. Média marketing: L'influence des média sur la consommation. Bruxelles: De Boeck, 1991.

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17

Influencer Marketing: Who Really Influences Your Customers? Butterworth-Heinemann, 2008.

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18

Kirmani, Amna, and Rosellina Ferraro. Social Influence in Marketing. Edited by Stephen G. Harkins, Kipling D. Williams, and Jerry Burger. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199859870.013.20.

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Abstract:

Much of consumer behavior is socially based, involving public consumption of products, exposure to individuals or groups engaging in consumption, and discussions about products with family, friends, acquaintances, and strangers. We examine research on the effects of social influence on consumer behavior, focusing on articles from the top journals in the field. A large part of this work applies and expands on theories developed in the field of psychology; however, given the interdisciplinary nature of marketing, consumer research incorporates findings from other fields, including economics, sociology, anthropology, and communications. Some topics unique to consumer research include gift giving, brand community, and word of mouth. We close the chapter with a discussion of social influence research opportunities in the consumer behavior domain.

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19

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2016.

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20

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2008.

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21

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2008.

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22

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2008.

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23

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2008.

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24

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2008.

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25

Brown, Duncan, and Nick Hayes. Influencer Marketing. Taylor & Francis Group, 2008.

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26

Advertising & Marketing (Influence and Persuasion). Heinemann Library, 2005.

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27

Influencer Marketing for Dummies. Wiley & Sons, Limited, John, 2016.

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28

Ng, Jenny, Stefania Pomponi, Kristy Sammis, Judy Zhou, and Cat Lincoln. Influencer Marketing for Dummies. Wiley & Sons, Incorporated, John, 2015.

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29

Pomponi, Stefania, Edita Gassmann Rodriguez, Kristy Sammis, Judy Zhou, and Cat Lincoln. Influencer Marketing for Dummies. Wiley & Sons, Incorporated, John, 2015.

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30

author, Fiorella Sam, ed. Influence marketing: How to create, manage, and measure brand influencers in social media marketing. Que Pub, 2013.

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31

Brown, Danny, and Sam Fiorella. Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. Pearson Education, Limited, 2013.

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32

LOK, Johnny Ch. Environment Factors How Influence: Marketing Behaviors. Independently Published, 2020.

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33

LOK, Johnny Ch. Factors Influence Marketing Behavioral: Case Studies. Independently Published, 2020.

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34

LOK, Johnny Ch. Environment Factors How Influence Marketing Behaviors. Independently Published, 2020.

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35

Gifford, Clive. Advertising (Influence and Persuasion). Heinemann Library, 2005.

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36

Weiss, Allen M. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Wiley, 2006.

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37

Young, Roy A., Allen M. Weiss, and David W. Stewart. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Wiley & Sons, Incorporated, John, 2008.

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38

Kitchen, P. Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Palgrave Macmillan Limited, 2013.

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39

Kitchen, P. Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Palgrave Macmillan Limited, 2013.

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40

J, Kitchen Professor Philip. Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Palgrave Macmillan, 2013.

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41

Helder, Chris. Ultimate Book of Influence: The Ten Tools of Influence to Win in Business. Wiley & Sons, Incorporated, John, 2013.

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42

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Palgrave Macmillan, 2013.

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43

III, Benjamin F. Banahan. Marketing to Pharmacists: Understanding Their Role and Influence. Pharmacal Products Press, 1999.

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44

Banahan, Benjamin F. Marketing to Pharmacists: Understanding Their Role and Influence. Taylor & Francis Group, 2020.

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45

Banahan, Benjamin F. Marketing to Pharmacists: Understanding Their Role and Influence. Taylor & Francis Group, 2020.

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46

Percent, Infanit. P. I. M. P.: Perception. Influence. Marketing. Presentation. Independently Published, 2018.

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47

Banahan, Benjamin F. Marketing to Pharmacists: Understanding Their Role and Influence. Taylor & Francis Group, 2020.

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48

Christensen, David A. Persuasive Preacher: Pastoral Influence in a Marketing World. Wipf & Stock Publishers, 2020.

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49

Marketing to Pharmacists: Understanding Their Role and Influence. Taylor & Francis Group, 2020.

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50

LOK, Johnny Ch. How Behavioral Economic Method Influence: Marketing Effective Strategy. Independently Published, 2019.

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