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Journal articles on the topic 'Marketing influence'

Author: Grafiati

Published: 10 December 2022

Last updated: 29 January 2023

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1

Anuja, Dr R., and D. M. Lavanya. "An Empirical View of Influence Marketing from Influencers and Influence Marketers." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2577–83. http://dx.doi.org/10.31142/ijtsrd14575.

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2

Khomenko, Liliya, and Liudmyla Saher. "INFLUENCE MARKETING IN BLOOD SERVICE FACILITIES." Scientific bulletin of Polissia, no. 1(22) (2021): 161–70. http://dx.doi.org/10.25140/2410-9576-2021-1(22)-161-170.

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Traditional marketing tools are gradually losing effectiveness. Every year, Internet users grow, and interaction with the company through social media becomes popular. This stimulates the development of new areas of marketing activities of the company. There is a need to find more modern and at the same time practical marketing tools. One of them is influence marketing. Marketing and PR agencies, SMM specialists, and marketers are paying more and more attention to the study of impact marketing; among scientists Gvozdetskaya I. V., Dyachenko K. V., Kueva-Estrada J., Belova T. G., Kislitsyna A. A., Zhurilo V., and others. Selection of unexplored parts of the general problem. Although the number of publications on marketing in the blood service is growing every year, there are no scientific publications on the interaction with opinion leaders in blood service institutions. The work aims to determine possible formats of work with opinion leaders, analyze positive experiences in marketing influence in blood services abroad, and develop recommendations for its use in Ukrainian blood establishments. The paper identified achievable goals and formats of work with opinion leaders, criteria for selecting bloggers, and indicators for assessing interaction effectiveness. The experience of using influencer marketing in blood establishments, particularly in the Date 2 Donate campaign inthe UK, collaboration with a writer and blogger in Italy, blogger posts in Singapore and South Africa, were analyzed. Recommendations were developed for the use of influence marketing in blood service establishments of Ukraine. The Blood Service can interact with bloggers through blog posts; an invitation to the blood center, videos showing the process of donating blood; live broadcasts; maintaining an account or heading of the blood center on social networks; conducting competitions on social networks, and others.

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3

Rozanova, T. P. "INFLUENCE MARKETING IN AGROTOURISM." Economy, labor, management in agriculture, no. 1 (2021): 67–71. http://dx.doi.org/10.33938/211-67.

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4

Kaczorowska-Spychalska, Dominika. "How chatbots influence marketing." Management 23, no. 1 (June 1, 2019): 251–70. http://dx.doi.org/10.2478/manment-2019-0015.

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Summary The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers. Homo Cyber Oeconomicus, one of the potential stages of ongoing consumer’s evolution, lives between processes of dehumanization of the surrounding world and humanization of digital technologies. While remaining in a constant contact with smart devices, systems and algorithms, they are looking for new values and meanings, which are a metaphor of their desires, fears and behaviors. As a result, the digital ecosystem, as an attempt to combine the humanism idea with technologization processes, poses new challenges to companies/brands, both concerning the quality of interactions with an increasingly digital consumer and tools used in that process. Chatbots can prove to be an interesting solution here, as their spectrum of potential areas of implementation in business systematically increases. The paper attempts to identify the influence of chatbots on marketing taking into account their role in Human–to–Machine interaction process. A part of these considerations is of the character of philosophical discourse on the role of that technology in human life, which is a starting point for the presentation of preliminary assumptions for a model of consumer-chatbot interaction (digital technology) in marketing activity of companies/brands.

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Burnaz, Sebnem, and Fulya Acikgoz. "The influence of 'influencer marketing' on YouTube influencers." International Journal of Internet Marketing and Advertising 15, no. 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.10036966.

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Acikgoz, Fulya, and Sebnem Burnaz. "The influence of 'influencer marketing' on YouTube influencers." International Journal of Internet Marketing and Advertising 15, no. 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.114331.

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7

Enerson, Meg, Roger B. Mason, and Karen M. Corbishley. "Factors that influence the marketing of professional services." Investment Management and Financial Innovations 13, no. 3 (August 23, 2016): 118–30. http://dx.doi.org/10.21511/imfi.13(3).2016.11.

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This study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that influence the successful marketing of professional services. To accomplish this objective, research is undertaken as a case study with a quantitative survey of employees from the professional services organization. The main finding was that the 7P framework (product/service, price, place, promotion, physical evidence, people, process) was applicable and that place, physical evidence and product components were seen as most critical, with promotion and price appearing to be least critical, maybe because conservative attitudes to marketing still exist within professional service organizations. The study added to the literature on professional services marketing, giving insight into the marketing of professional services in today’s dynamic and changing economic environment. Our findings will, therefore, assist professional service organizations to utilize their marketing resources more effectively and efficiently

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8

Singh, Nitin. "Electronic Marketing Channels: The Digital Influence on Marketing." Review of Professional Management- A Journal of New Delhi Institute of Management 11, no. 1 (June 1, 2013): 45. http://dx.doi.org/10.20968/rpm/2013/v11/i1/78270.

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9

M, Keerthi Krishna. "Influence of Digital Marketing on Consumer Purchase Behavior." International Journal of Trend in Scientific Research and Development Volume-3, Issue-1 (December 31, 2018): 836–39. http://dx.doi.org/10.31142/ijtsrd19082.

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10

Abdullah Saif, Nashwan Mohammed. "How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 7–15. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2001.

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11

Matsui, Ayako. "The Influence of SNS Majority Users." Japan Marketing Journal 40, no. 3 (January 7, 2021): 67–77. http://dx.doi.org/10.7222/marketing.2021.008.

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12

Anggraeni, Devita, and Chandra Kartika. "Pengaruh Service Marketing, Relationship Marketing, Communication Marketing Terhadap Customer Satisfaction." Journal of Islamic Management 2, no. 1 (January 10, 2022): 191–202. http://dx.doi.org/10.15642/jim.v2i1.675.

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This study aims to determine: Is there any influence of Service Marketing, Relation Marketing and Communication Marketing simultaneously affect the Customer Satisfaction of Motorcycle users at Surya Gemilang Motor Surabaya Barat, Is there any influence of Service Marketing partially affect the Customer Satisfaction of Motorcycle users at Surya Gemilang Motor Surabaya West, Is there any influence of Relationship Marketing which partially affects Customer Satisfaction of Motorcycle users at Surya Gemilang Motor , W est Surabaya, Is there any influence of Communication Marketing that partially affects Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. The population in this study are customers who use Honda motorcycles. The sampling technique used was accidental sampling. The data collection technique used a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that Service Marketing, Relation Marketing and Communication Marketing variables simultaneously have a Positive and Significant effect on Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. Relationship Marketing partially has no effect on Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. Keywords: Service marketing, relationship marketing, marketing communication, customer satisfaction

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13

Awaludin, Muhammad Nurfauzi, and Sigit Sukmono. "THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA." AFEBI Management and Business Review 5, no. 1 (June 17, 2020): 54. http://dx.doi.org/10.47312/ambr.v5i1.303.

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<p>The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta. convenience sampling with samples used as many as 214 respondents to fill out an online questionnaire with certain criteria. This research uses two independent variables, namely social media marketing and brand awareness, the dependent variable is the purchase decision and as an intervening variable (mediation), namely viral marketing. The method used in this study uses path analysis which is the development of multiple linear regression andprocessed using SPSS software. From the research results, it is known that social media marketing has an effect on purchasing decisions both directly and indirectly through viral marketin mediation, and brand awareness influences purchasing decisions both directly and indirectly through viral marketing mediation. Of the two, the direct influence on purchasing decisions is greater than the indirect effect through viral marketing mediation.</p>

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Awaludin, Muhammad Nurfauzi, and Sigit Sukmono. "THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA." AFEBI Management and Business Review 5, no. 01 (November 17, 2020): 54. http://dx.doi.org/10.47312/ambr.v5i01.303.

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<p>The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta. convenience sampling with samples used as many as 214 respondents to fill out an online questionnaire with certain criteria. This research uses two independent variables, namely social media marketing and brand awareness, the dependent variable is the purchase decision and as an intervening variable (mediation), namely viral marketing. The method used in this study uses path analysis which is the development of multiple linear regression andprocessed using SPSS software. From the research results, it is known that social media marketing has an effect on purchasing decisions both directly and indirectly through viral marketin mediation, and brand awareness influences purchasing decisions both directly and indirectly through viral marketing mediation. Of the two, the direct influence on purchasing decisions is greater than the indirect effect through viral marketing mediation.</p>

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15

Butarbutar, Dicky Jhon Anderson, and Annisa Lisdayanti. "The impact of internal business environment on marketing strategies effecting marketing performance." International Journal of Research in Business and Social Science (2147- 4478) 9, no. 4 (July 12, 2020): 385–91. http://dx.doi.org/10.20525/ijrbs.v9i4.778.

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This research specifically aims to evaluate the influence of directly and indirectly internal business environments on the marketing strategy and marketing performance of the retail industry in the city of Bandung. The population in this study amounted to 442 minimarkets with the formula Slovin to determine the sample, obtained 82 samples to be researched. The methods in this study use descriptive and vermicular methods. The results in a partial internal environment have an influence on the marketing strategy of retail industry minimarket Bandung and marketing strategy also has an influence on the marketing performance of the retail industry minimarket Bandung City. Simultaneous testing found that the internal environment and marketing strategy had a significant influence on the marketing performance of retail industry minimarket Bandung with great influence 58.6% The remaining 41.4% influenced By other factors beyond this research. This research also finds indirectly internal environment also has a significant influence on the marketing strategy of the retail industry minimarket Bandung in a positive direction. So the ability to understand the internal environmental conditions well will help the accuracy in decision-making strategies and impact on the marketing performance improvement of the retail industry minimarket Bandung.

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Purwanti, Ni Made Dwining, I. Ketut Satriawan, and I. Wayan Gede Sedana Yoga. "Pengaruh Sustainable Marketing Terhadap Keputusan Pembelian Beras Organik." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 9, no. 4 (December 30, 2021): 549. http://dx.doi.org/10.24843/jrma.2021.v09.i04.p11.

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Sustainable marketing as a marketing strategy concept can influence consumers to make purchasing decisions. The purpose of this study was to analyze the influence of sustainable marketing variables on the decision to purchase organic rice of Somya Pertiwi Agricultural and Rural Training Center (P4S) and to find out the right recommendations to be given to companies in the application of sustainable marketing. Sampling is done by sampling nonprobability sampling methods and data collection is done by distributing questionnaires and directly to respondents. Data analysis is done by structural equation modeling (SEM) method. The results obtained in this study are that purchasing decisions are influenced by customer solutions (X1) with direct influence of 35.5%, customer cost (X2) with direct influence of 25.7%, convenience (X3) with direct influence of 16.2%, communication (X4) with direct influence of 19.2%, and correlation (X4) with direct influence of 17.2%. Among the five variables, the customer solution is the variable that most influences purchasing decisions in P4S Somya Pertiwi with a value of 0.355, and the variable with the lowest effect is convenience with a value of 0.162. Keywords: Sustainable marketing, purchasing decision, structural equation modeling (SEM)

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17

Wymer, Walter. "The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing." International Journal of Financial Studies 1, no. 3 (September 9, 2013): 102–18. http://dx.doi.org/10.3390/ijfs1030102.

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18

Gith, Emad. "How Distorted Thinking Influence Marketing?" International Journal of Contemporary Education 1, no. 1 (April 27, 2018): 87. http://dx.doi.org/10.11114/ijce.v1i1.3247.

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The purpose of the current study was to examine the relation between the Cognitive Distortion marketing among Arabs in Israel. The results indicated that cognitive distortion positively related to marketing. there is a positive correlation between Binocular Vision Cognitive distortion marketing and between using polarized thinking Cognitive distortion marketing and between Should or must thinking Cognitive distortion marketing, similarly, between Catastrophizing Cognitive distortion marketing. This finding is in line with Nasir, et al. (2011) results that cognitive distortion is associated with marketing and misleading the buyers to buy things. Therefore, the researchers recommend that appropriate cognitive thinking should be used in marketing, this will increase earning and encourage marketing.

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19

Iwama, Yusuke. "Influence of Implicit Theories on Consumer Behavior." Japan Marketing Journal 41, no. 3 (January 7, 2022): 65–71. http://dx.doi.org/10.7222/marketing.2022.008.

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20

Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi, and Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision." ECS Transactions 107, no. 1 (April 24, 2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.

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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this information it can be concluded that influencers can positively influence buying behavior of the consumers. However, several factors affect this. For example, higher number of followers ensures that an influencer influences consumer. However, if influencers are paid for product promotion, then it cannot influence consumer buying behavior. On the other hand, area of expertise of the influencers also plays a major role in influencing buying behavior of the consumers. Besides, if an influencer is from a same country with the followers, then the influencers can easily influence their buying behavior.Keywords: Influencer marketing, consumer buying behavior, consumer-buying process, buying behavior of followers

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21

Bjelle, Anders. "Marketing influence on product introductions." American Journal of Medicine 80, no. 6 (June 1986): 8–9. http://dx.doi.org/10.1016/0002-9343(86)90954-x.

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22

Tollin, Karin, and Marcus Schmidt. "Marketing logics, ambidexterity and influence." Journal of Strategic Marketing 20, no. 6 (October 2012): 509–34. http://dx.doi.org/10.1080/0965254x.2012.689992.

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23

P. Govender, Jeevarathnam, and Tushya L. Govender. "The influence of green marketing on consumer purchase behavior." Environmental Economics 7, no. 2 (June 3, 2016): 77–85. http://dx.doi.org/10.21511/ee.07(2).2016.8.

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Global warming, pollution and climate change are some of the problems that have become an increasingly concerning issue internationally. Environmental deterioration has led to businesses changing the way in which they conduct themselves, leading to the emergence of green marketing. A considerable amount of research has been conducted on green marketing and consumer behavior, mainly, in developed countries. There is, however, a noticeable dearth of knowledge pertaining to consumers in South Africa. Thus, the aim of this paper is to examine, at an exploratory level, the influence of green marketing on the purchasing behavior of South African consumers. A survey was conducted on a sample of 100 consumers using a quantitative, exploratory and descriptive design. The results indicate that South African citizens have high knowledge levels on the issues facing the environment. Elements of the green marketing mix, specifically, green promotion, were found to raise awareness and encourage positive change in consumption behavior. A large proportion of respondents preferred to patronize socially responsible retailers. Furthermore, respondents preferred green products over standard alternatives. However, they were price sensitive which affected their purchasing decisions. It emerged that there was no significant difference between low and high income earners in terms of price sensitivity, and no significant difference between lower and higher qualified respondents in terms of knowledge and awareness of environmental degradation and green marketing

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Pandurangarao, Dasari. "http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 16–22. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2002.

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Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm performance. Deduction from existing literature enabled a construction of a conceptual model that explains overall firm performance. Promotion, pricing, distribution, and product standardization and adaptation have an impact on sales, customer and financial performance of firms. The study suggests that the impact is mediated by marketing strategy implementation success. At the same time the impact of moderating factors of product homogeneity, stage of product life cycle and competitive intensity are present.

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Chen, Yi-Fen, Chia-Wen Tsai, and Han-Ni Tsai. "Visual Marketing." International Journal of E-Adoption 14, no. 1 (January 2022): 1–13. http://dx.doi.org/10.4018/ijea.297927.

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There are 524 participants completed the online and usable surveys were returned. This study uses structural equation modeling (SEM) analysis as a main method. Based on the identity, satisfaction, and emotions of Instagram users, this study has developed a theoretical framework on their self-presentation, perceived uniqueness, popularity, trust, involvement, aesthetics, and immersion in order to understand their continuance intention toward Instagram. According to the research results, self-presentation, perceived uniqueness, and popularity had a positive influence on identity; trust and involvement had a positive influence on satisfaction and immersion; and identity and satisfaction had a positive influence on continuance intention.

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Fachrial, Peppy, and Lira Agusinta. "The Influence of Cross-Functional Marketing Capabilities on Marketing Ambidexterity." Syntax Literate ; Jurnal Ilmiah Indonesia 7, no. 2 (February 21, 2022): 923. http://dx.doi.org/10.36418/syntax-literate.v7i1.6101.

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Untuk menjalankan strategi marketing ambidexterity diperlukan adanya kerjasama dan koordinasi lintas fungsi pemasaran dan fungsi-fungsi lainnya di dalam perusahaan. Cross-functional marketing capabilities (C-FMCap) dapat membantu memaksimalkan marketing ambidexterity. Terdapat tiga dimensi yang memberikan kontribusi pada C-FMCap yang meliputi: brand management, new product development, dan customer relationship management. Berdasarkan hasil pengujian hipotesis didapatkan nilai koefisien jalur cross-functional marketing capabilities terhadap marketing ambidexterity sebesar 0,44 dengan T-Values sebesar 4,131 dan P Values 0,000 (< 0,05). Untuk itu dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan Cross-Functional Marketing Capabilities (C-FMCap) terhadap marketing ambidexterity

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Maheshwari, Dr Ravi, and Wasim Qureshi. "An Influence of Marketing Department Depends on Legacy Marketing Strategies." International Journal For Multidisciplinary Research 02, no. 06 (2020): 163–72. http://dx.doi.org/10.36948/ijfmr.2020.v02i06.014.

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This paper endeavored to lay out the connection among marketing and corporate system. Since marketing implies a ton of things these days, such as managing with business sectors and, any activity that can advance deals. Along these lines, there is need for any association to take a shut impression of the business sectors and the ability to put itself in its clients' place and give the accessible appreciated data required by these clients. As, the reason for marketing is to influence the objective client that can uphold the business In this period of quickly evolving data, various organizations' marketing strategies have changing levels of effect on the organization's future turn of events. In this exploration, the creator talks about the different marketing strategies between arising organizations and customary organizations in the fields of car assembling, lodging, and data innovation through examination

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Fakhira, Nabilla Vynka, Roni Kastaman, and Totok Pujianto. "PERAN INFLUENCER PADA MEDIA SOSIAL INSTAGRAM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN FRUTIVEZ." Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 8, no. 2 (August 4, 2022): 1220. http://dx.doi.org/10.25157/ma.v8i2.7907.

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The use of social media as a marketing tool provides a lot of convenience for consumers to get information about the products they need or want. Marketing through social media is also known as digital marketing. The purpose of this research is to determine whether there is a positive and significant influence between influencer marketing and brand image on buying decision. Descriptive quantitative methods were used in this research by distributing questionnaires for research data collection and randomization using purposive sampling technique to collect respondents who had bought products and followed Frutivez’s Instagram. Multiple regression analysis was used on the data obtained to determine the influence exerted by influencer marketing and brand image on consumer buying decisions. The results of this research show that influencer marketing, brand image, and the combination of the two variables have a positive and significant influence on consumer buying decisions with a strong influence based on the results of hypothesis testing in this study which shows that: (1) Influencer marketing has a positive and significant effect on buying decisions with a regression coefficient value of 0.581 ; (2) Brand image has a positive effect on buying decisions with a regression coefficient value of 0.298, and (3) Influencer marketing and brand image simultaneously have a positive effect on buying decisions, as evidenced with the coefficient of determination value of 0.705 indicating that the ability of the independent variables in explaining the variation of the dependent variable is 70.5%. This proves that the number of product sales from September to October is due to the influence of influencer marketing and brand image which has a positive and significant influence on consumer buying decisions to increase sales of Frutivez’s products.

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Kurniasari, Meatry, and Agung Budiatmo. "Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang." Jurnal Administrasi Bisnis 7, no. 1 (March 27, 2018): 25. http://dx.doi.org/10.14710/jab.v7i1.22571.

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The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.

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Rajab, Muhammad. "Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing (Marketing Management Literature Review)." Dinasti International Journal of Economics, Finance & Accounting 2, no. 4 (October 26, 2021): 443–55. http://dx.doi.org/10.38035/dijefa.v2i4.1432.

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The Literature Review article on the Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) E-Commerce is related to Digital Marketing; 2) Influencer Marketing is related to Digital Marketing; and 3) Social Media related to Digital Marketing. Apart from these 3 exogenous variables that affect the endogenous variables, there are many other factors including the display of advertising, word of mouth and event marketing variables.

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Yuliati, Anik, and Syamsul Huda. "Analysis of Influencer's Influence As Digital Marketing." Eduvest - Journal of Universal Studies 2, no. 11 (November 20, 2022): 2288–94. http://dx.doi.org/10.36418/eduvest.v2i11.643.

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Technology continues to develop and advance which has a major impact on everyday life including the online marketing process, one of which is by using social media influencers. An influencer is someone who acts as an bring another one because of their views, advice, or opinions so that they can influence buyers. This study aims to analyze the influence of influencers as digital marketing. This study uses a qualitative approach with a descriptive method, namely bt defining various matter being studied and then drawing conclusions. The results of the study show that influencers are carriers of influence in purchasing decisions so that influencers are used as the main choice in digital marketing strategies. Influencers use social media in their promotions. The social media that are widely used today are Instagram, TikTok, Facebook, Twitter, Pinterest, and so on. These influencers have influence with their honest reviews, in contrast to advertisements that openly bring viewers to buy their products

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Rahim, Abd, Diah Retno Dwi Hastuti, and Septaty Rahayu Ningsih. "THE INFLUENCE OF MARKETING VOLUME AND MARKETING CHANNEL ON FRESH TIGER SHRIMP MARKETING MARGIN." Indonesian Journal of Fundamental Sciences 4, no. 1 (May 1, 2018): 16. http://dx.doi.org/10.26858/ijfs.v4i1.6011.

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This study aims to analyze the influence of marketing volume and marketing channel to marketing margin of tiger shrimp. This study uses data based on the time dimension, ie cross-section that comes from primary data, then the method of analysis used multiple regression with exponential function model. The result of this research found that marketing volume have positive effect and marketing channel I have negative effect to tiger shrimp marketing margin, while marketing channel II has no effect to marketing margin of tiger shrimp.

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33

Nuseir, Mohammed T., and Ghaleb Elrefae. "The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry." International Journal of Data and Network Science 6, no. 3 (2022): 885–94. http://dx.doi.org/10.5267/j.ijdns.2022.2.008.

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This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale worldwide specifically. In addition, Due to Covid19 pandemic era, the need for online applications has increased dramatically to avoid the physical contact. The study contributes to the body of knowledge by explaining the role of social media marketing, its compatibility and ease of use to predict the attitude towards adoption that further influences the marketing performance. The study reported that social media marketing efforts, the compatibility of online applications and perceived ease of use influence the attitude towards the adoption of social networking sites significantly, moreover the marketing performance is influenced by inclined attitude of adoption network related applications.

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Nguyen, Cuong, Tien Nguyen, and Vinh Luu. "RELATIONSHIP BETWEEN INFLUENCER MARKETING AND PURCHASE INTENTION: FOCUSING ON VIETNAMESE GEN Z CONSUMERS." Independent Journal of Management & Production 13, no. 2 (April 1, 2022): 810–28. http://dx.doi.org/10.14807/ijmp.v13i2.1603.

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The exploration of social media among Gen Z has promoted the development of influencer marketing in emerging markets. This study aims to determine how influencer marketing would impact Vietnamese Gen Z consumer’s purchase intention. This study employed quantitative research and used Exploratory Factor Analysis (EFA) to analyze the data. The data collection process is conducted online with a sample size of 250 Gen Z respondents. The respondents are aware of the impacts of influencer marketing on their purchase intention. The respondents are exposed to influencer marketing on social media and had experiences with online shopping. The study analyzes five factors that would influence Gen Z’s consumer purchase intention: perceived influencers’' credibility (CRE), the relevance between products and customers (RE), the entertainment value of influencers' content (ENT), perceived expertise of influencers (EXP) and peer’s review and recommendation (PEER). This study's findings concluded that 4 out of 5 factors had influenced Gen Z purchase intention: perceived influencers' credibility, the entertainment value of influencers' content, perceived expertise of influencers, and peer's review and recommendation. There is no statistical evidence to conclude that the relevance between products and customers (RE) impacts Vietnamese Gen Z’s consumer purchase intention. Remarkably, peer’s review and recommendation (PEER) is the most vital factor impacting Vietnamese Gen Z's consumer purchase intention. Managerial recommendations are provided to improve influencer marketing's effectiveness on purchase intention among Vietnamese Gen Z consumers.

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Parida, Dillip Kumar. "Quantitative and Qualitative Factors that Influence Social Media Marketing Effectiveness." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (February 28, 2020): 807–13. http://dx.doi.org/10.5373/jardcs/v12sp3/20201321.

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Hiraki, Ikumi, and Taku Togawa. "The Influence of Visual Heaviness on the Perception of Scarcity." Japan Marketing Journal 38, no. 4 (March 29, 2019): 35–46. http://dx.doi.org/10.7222/marketing.2019.015.

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Young-ho Kim. "Influence of characters on brand marketing." Journal of Digital Design 14, no. 2 (April 2014): 533–43. http://dx.doi.org/10.17280/jdd.2014.14.2.050.

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Hultman, Claes M., and Gerald E. Hills. "Influence from entrepreneurship in marketing theory." Journal of Research in Marketing and Entrepreneurship 13, no. 2 (October 18, 2011): 120–25. http://dx.doi.org/10.1108/14715201111176408.

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Molla, Alejandro, and Manuel Sanchez. "Interfirm influence strategies in marketing channels." International Review of Retail, Distribution and Consumer Research 7, no. 3 (January 1997): 249–62. http://dx.doi.org/10.1080/095939697343012.

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Jagdish, Abhisek. "Influence of Tobacco Marketing in Adolescents." Indian Journal of Public Health Research & Development 10, no. 11 (2019): 947. http://dx.doi.org/10.5958/0976-5506.2019.03618.0.

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Woods, Dana K. "Realizing Your Marketing Influence, Part 1." JONA: The Journal of Nursing Administration 32, no. 4 (April 2002): 189–95. http://dx.doi.org/10.1097/00005110-200204000-00007.

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Woods, Dana K., and Suzette Cardin. "Realizing Your Marketing Influence, Part 2." JONA: The Journal of Nursing Administration 32, no. 6 (June 2002): 323–30. http://dx.doi.org/10.1097/00005110-200206000-00008.

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Woods, Dana K. "Realizing Your Marketing Influence, Part 3." JONA: The Journal of Nursing Administration 32, no. 7/8 (July 2002): 379–86. http://dx.doi.org/10.1097/00005110-200207000-00005.

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Castelló Martínez, Araceli, and Cristina del Pino Romero. "Prescriptores, marcas y tuits El marketing de influencia." aDResearch ESIC International Journal of Communication Research 12, no. 12 (July 1, 2015): 86–107. http://dx.doi.org/10.7263/adresic-012-05.

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Savić, Milena, Nenad Perić, and Radmila Savić. "Multi-sensory marketing." Ekonomski izazovi 9, no. 17 (2020): 45–57. http://dx.doi.org/10.5937/ekoizazov2017045s.

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Sensory marketing is a set of marketing techniques that aim to use the senses to influence consumer behaviour and the way they make purchasing decisions. This paper discusses companies' sensory marketing practices, the role of the reasons in consumer perception, and how companies create their approach through reaction analysis. This type of marketing is based on the assumption that consumer behaviour is more influenced by affective impulses concerning the cognitive component and is part of a broader trend of personalization of brands with which it is possible to establish an empathic connection. It communicates with consumers through the senses of sight, hearing, taste, smell, and touch (or a combination of several of them) through characteristic colours, smells, tastes, music, sound effects, and the like. Increasingly intensive work is being done to create an immersive experiential experience, to establish more reliable connections with clients. The paper, on numerous examples, analyses how this marketing method works, its advantages and disadvantages, as well as the ethical issues that surround this issue. Sensory marketing significantly improves customer loyalty to a product or service, contributes to brand shaping, and a better understanding of the target consumer group.

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Goyal, Aparna P. "E-Viral Marketing Influence and Underlying Marketing Strategies: Social Relationship Variables." Indian Journal of Computer Science 3, no. 1 (February 1, 2018): 37. http://dx.doi.org/10.17010/ijcs/2018/v3/i1/121856.

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Massiera, Philippe, Audrey Gilmore, and Mohamed Sellami. "Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications." Journal of Strategic Marketing 26, no. 8 (October 9, 2017): 688–701. http://dx.doi.org/10.1080/0965254x.2017.1384036.

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Rogozińska, Anna. "Marketing Influence on the Art Market Development." Marketing i Zarządzanie 42 (2016): 253–66. http://dx.doi.org/10.18276/miz.2016.42-18.

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Sa’adah, Haqiqotus, and Imam Sopingi. "Marketing Mix-7P dan Religi Terhadap Keputusan Menjadi Nasabah (Survey Pada PT. Bank BRISyariah KCP Wahid Hasyim Jombang)." MALIA: Journal of Islamic Banking and Finance 3, no. 1 (May 11, 2019): 59. http://dx.doi.org/10.21043/malia.v3i1.8089.

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<p class="Normal tm5"><em><span class="tm7">This study aims to test how far the decision to become a customer or customer interest in sharia banking, especially PT. Bank BRISyariah KCP Wahid Hasyim Jombang by observing customer’s behaviors. There are seven factors that influence the decision to become a customer, they are product, price, place, promotion, people, process, and physical evidance called marketing mix-7p and one special factor ini this case is religion. Religious factor in this study is the image of sharia.</span></em></p><p class="Normal tm8"><em><span class="tm7">The results showed that marketing mix-7p variables (X1) and religion variables (X2), had a positive influence. The regression equation Y = -5.792 + 0.234 + 0.644. The F test (simultaneous) showed that the marketing mix-7p variables and religion variables both had significant influences on the decision to be a customer with a significance level of 0.000 or 0%. But based on T test (partial), marketing mix-7p variables significantly influence the decision to become a customer of 0,000, while religious variables significantly influence the decision to become a client of 0.001. The contribution of marketing mix-7p and religion variables to the decisions to become customers is shown by the coefficient of determination that has been equaled 0.783 means that the marketing mix-7p and religion influence the decision to become a customer of 78.3% while sisahnya by 22% influenced by other variables outside the model Used by researchers.And the result of this research get R = 0,885 show R almost close to number 1, meaning between marketing mix-7p and religion variable to decision become customer have influence.</span></em></p>

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Setiaji, Khasan, and Rifalatul Umi. "The Influence of Marketing and Production Factor on Troso Weaving Cloth." Economics Development Analysis Journal 8, no. 2 (August 8, 2019): 189–99. http://dx.doi.org/10.15294/edaj.v8i2.28708.

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The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially. The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

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