Journal articles: 'Marketing Information Syst- em'

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Silva, Rafael Felix da, and Edelvino Razzolini Filho. "Publicações científicas em marketing verde." RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação 19 (August 10, 2021): e021018. http://dx.doi.org/10.20396/rdbci.v19i00.8666154.

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Introdução/Objetivo: Estudo quantitativo-qualitativo, de natureza exploratória e descritiva, que objetivou identificar e analisar as características das publicações científicas em marketing verde, no período de 1991 a 2020. Metodologia: O corpus de análise foi constituído por artigos indexados na base Scopus, e analisado por meio de indicadores bibliométricos. Resultados: Os resultados mostram que no período investigado foram publicados 1.149 artigos sobre o tema. O ano de 2020 apresentou a maior quantidade de artigos publicados (161). O idioma predominante das publicações é o inglês. Os Estados Unidos da América foram identificados como país mais produtivo, e com maior rede de colaboração internacional de pesquisa. A área de conhecimento "Negócios, Gestão e Contabilidade" concentrou quase um terço de todas as publicações. Quanto aos autores há tendência à pesquisa colaborativa, 79% dos artigos analisados foram produzidos por mais de um autor. Os autores mais produtivos são Polonsky M. J., com quatorze autorias e Chen Y.S., com dez autorias. 498 periódicos publicaram sobre marketing verde, e o “Sustainability” foi o periódico com maior número de publicações (49). O corpus investigado recebeu 36.559 citações, com média de 31,81 citações por artigo. 53.877 referências foram utilizadas no conjunto dos artigos, destas, apenas 18 apresentaram 20 ocorrências ou mais. A análise das palavras-chave indicou que o termo "vantagem competitiva" separa a zona de informações triviais da zona de ruídos de pesquisa. Conclusão: As pesquisas sobre marketing verde tiveram uma progressão temática temporal caracterizada por cinco estágios: comportamento do consumidor, marketing verde, desenvolvimento sustentável, sustentabilidade e produtos verdes.

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Eva, Nicole, and Erin Shea. "Amplify Your Impact: An Interview with Mark Aaron Polger, Editor of Marketing Libraries Journal." Reference & User Services Quarterly 57, no. 4 (2018): 251. http://dx.doi.org/10.5860/rusq.57.4.6702.

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Mark Aaron Polger is the First Year Outreach Librarian at the College of Staten Island, City University of New York (CUNY), where his responsibilities include promoting library services and resources as well as providing instruction to first year students. Polger is also an Information Literacy Instructor at ASA College. His research interests include library marketing, outreach, and user experience design. He is active in LLAMA as the chair of the PR XChange Committee as well as the co-chair of the Annual PR XChange Awards Competition. Regionally, he is an active executive board member of ACRL/NY (Association of College and Research Libraries, Greater Metropolitan New York Area), where he serves on the planning committee of the annual symposium and co-chairs the User Experience Discussion Group. Locally, he co-chairs meetings in New York City for ACRL National’s Library Marketing and Outreach Interest Group. He is also a member of the planning committee of the annual Library Marketing and Communications Conference (LMCC). He is co-chair of the LACUNY (Library Association of the CUNY) Library Marketing and Outreach Roundtable Discussion Group.Currently, Polger is the founder and editor-in-chief of the new open-access, peer-reviewed Marketing Libraries Journal, which was launched in fall 2017.Originally from Montreal, Canada, Polger holds a BA in Sociology from Concordia University (1999), an MLIS from the University of Western Ontario (2000), an MA in Sociology from University of Waterloo (2004), and a BEd in Adult Education from Brock University (2009). He is currently a third-year PhD student in the Curriculum, Instruction, and the Science of Learning Program at SUNY University at Buffalo. He moved to New York City in 2008.The first issue of Marketing Libraries Journal was published in fall 2017. We wanted to ask Mark about his inspiration to create this new publication.—Editors

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Fajri, Nur Sobihatul, and Novan Ardy Wiyani. "Manajemen Marketing Sekolah Berbasis Information and Communication Technology." J-MPI (Jurnal Manajemen Pendidikan Islam) 4, no. 2 (2019): 107. http://dx.doi.org/10.18860/jmpi.v4i2.7857.

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<pre>The purpose of this research is to describe the process of marketing management of an ICT-based school at SMK Citra Bangsa Mandiri Purwokerto. This research uses a qualitative approach with descriptive methods. Data were collected using interview, observation, and documentation techniques. The data collected was then analyzed using Miles and Huberman's model data analysis techniques, namely data reduction, data presentation, and verification. The results of this study indicate that marketing at SMK Citra Bangsa Mandiri Purwokerto is carried out by utilizing ICT especially for school marketing. ICT-based school marketing is carried out through ICT-based school marketing management planning activities, organizing ICT-based school marketing, mobilizing/implementing ICT-based school marketing, supervision of ICT-based school marketing.</pre>

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Malhotra, Naresh K. "Analyzing Marketing Research Data with Incomplete Information on the Dependent Variable." Journal of Marketing Research 24, no. 1 (1987): 74–84. http://dx.doi.org/10.1177/002224378702400107.

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The author presents the general EM algorithm for analyzing incomplete data. As a specific application of the EM algorithm, a model is proposed for analyzing incomplete data in an important class of problems in marketing research. A simple estimation procedure also is developed. The model is investigated through Monté Carlo studies as well as empirically with encouraging results. Some of the advantages and limitations of the approach are discussed.

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K.H.M.A.R, Kolongahapitiya. "PROGRESSION OF THEORY OF ENTREPRENEURIAL MARKETING (EM)." International Journal of Engineering Technologies and Management Research 5, no. 5 (2020): 41–57. http://dx.doi.org/10.29121/ijetmr.v5.i5.2018.225.

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This paper analyses the theory of entrepreneurial marketing (EM), its evolution, and dimensions which are available to measure the EM. The EM theory was developed as an interface between the two major disciplines’ of marketing and entrepreneurship. Researchers, scholars, and academics have been debating and nourishing the theory of EM for thirty-year period. Initially it was considered as an ideal marketing concept and strategy to enrich marketing activities and business performance of small and medium scaled enterprises (SMEs). Today, as consumers, customers and marketers, we are living in one global village and experiencing different types of buying and selling patterns. This digital era facilitates us to experience the globalization and international marketing. So far, the global market is constituted with different types and sizes of business units and those business units together generate ultimate power to handle the market and its rivalry. At present it is being declared as an enthusiastic business development factor to reach progressive levels of business life cycles without considering the size of the business unit. The purpose of this paper is to analyze development of the theory of entrepreneurial marketing based on the past literature. It consists of three parts and basic information is described by the first part. Discussion of the development of EM theory and its dimensions are considered in the second part and the Conclusions of this study are presented in the third section.

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Fraga, Nádia Elôina Barcelos, Carla Erler Mattos, and Gabriela de Almeida Cassa. "O marketing profissional e suas interfaces: a valorização do bibliotecário em questão." Perspectivas em Ciência da Informação 13, no. 2 (2008): 148–67. http://dx.doi.org/10.1590/s1413-99362008000200011.

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Apresenta o marketing profissional, apropriando-se de concepções clássicas do marketing, do endomarketing e do marketing pessoal, descritas na literatura da área de Biblioteconomia e de Administração. Em face da emergência de ações que visem o reconhecimento e a valorização social do bibliotecário, propõe-se destacar estereótipos construídos em torno de sua imagem, que ofuscam uma correta visibilidade pública da profissão. Descreve ações voltadas para a aplicação do marketing à promoção desta imagem em nível pessoal, acadêmico e institucional. Considera ser necessário o investimento conjunto na divulgação profissional, por parte de instituições formadoras e dos órgãos representativos da classe, a fim de consolidar uma imagem positiva do bibliotecário.

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Gorman, Keith Phelan. "Alison Cullingford. The Special Collections Handbook, Second Edition." RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage 19, no. 1 (2018): 73. http://dx.doi.org/10.5860/rbm.19.1.73.

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Alison Cullingford’s The Special Collections Handbook provides information specialists with a timely guide to managing the rapid and continuous changes buffeting today’s libraries, archives, and museums. First published in 2011 during the global recession, the book focuses on all aspects of special collections work. The work is informed by the ongoing political and economic uncertainties caused by budget cuts and austerity policies in the cultural heritage and education sectors. Since the book’s initial publication, information specialists have recognized the need to “tell their story” and demonstrate their value to parent organizations, donors, and community members. Advocacy and community engagement are now seen as being critical business functions. Indeed, Cullingford argues that librarians and archivists must adopt a new “mind-set” (along with skills and tools) if they are to be successful in the digital era. The revised and greatly expanded 2017 second edition of The Special Collections Handbook examines this new mentality and professional shift in priorities. According to the author, special collections specialists must embrace innovation, entrepreneurialism, and marketing to navigate the current turbulent information environment.

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Amalia, Farah, Ady Widyakto, and Lulus Parpti NSS. "DIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)." Economics and Business Solutions Journal 5, no. 1 (2021): 39. http://dx.doi.org/10.26623/ebsj.v5i1.3338.

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Offline marketing in agricultural products needs high cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to create customer loyalty.

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Waheed, Abdul, and Jianhua Yang. "The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers." International Journal of Enterprise Information Systems 13, no. 4 (2017): 76–89. http://dx.doi.org/10.4018/ijeis.2017100105.

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The technological revolution has radically transformed the business paradigm toward wireless networks owing to widespread penetration of technology. The present study sought to investigate the relationship of mobile marketing (MM) and email marketing (EM) on exploratory information seeking (EIS) behavior of the consumers. To this end, the surveys were randomly disseminated among 1100 consumers from March 2016 to August 2016 in the context of Pakistan. Structural equation modeling (SEM) with AMOS integration was used to test the research hypotheses. The findings of this study revealed a positive relationship of the mobile marketing and email marketing on exploratory information seeking (EIS). In contrast, the profound analysis ensured a positive relationship of each sub-dimensions. This study furnishes empirical evidence in the literature of advertising to reinforce and ensure the significance of advanced mediums in today's business environment. This study recommends certain future studies for academics and practitioners.

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Schaeffer, Cristian Luis, and Fernando Bins Luce. "Da mídia de massa às novas mídias: aspectos evolutivos da comunicação em Marketing." Revista Foco 11, no. 2 (2018): 123. http://dx.doi.org/10.28950/1981-223x_revistafocoadm/2018.v11i2.514.

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O objetivo deste artigo consiste em analisar, com base no levantamento de artigos e bibliografias da área, os aspectos evolutivos e o papel da comunicação em marketing com o surgimento das novas mídias. Foram estudados conceitos como Marketing, Mix de Marketing, promoção/comunicação, mídia de massa e novas mídias, além do impacto causado pela tecnologia. A análise dessas informações permitiu traçar um quadro geral com as principais características de ambas as categorias de mídias e os fatores que contribuíram para essa evolução, além de avaliar os desafios para a comunicação em Marketing. As novas mídias exigiram uma mudança no papel e no pensamento do Marketing, já que a comunicação impessoal cedeu espaço para a interatividade. E cabe aqui destacar que a área de Marketing está se esforçando para acompanhar essas mudanças. The purpose of this article is to analyze, based on the gathering of articles and bibliographies of the area, the evolutive aspects and the role of communication in marketing with the emergence of new media. Concepts such as Marketing, Marketing Mix, promotion/ communication, mass media and new media were studied, as well as the impact caused by technology. The analysis of this information allowed to chart a general framework with the main characteristics of both categories of media and the factors that contributed to this evolution, besides evaluating the challenges for communication in Marketing. The new media required a change in the role and thinking of Marketing, since impersonal communication gave way to interactivity. And it should be noted here that the Marketing area is striving to keep up with these changes.

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Syakur, Moh Abdus, Sutrisno Hadi Purnomo, and Bayu Setya Hertanto. "Analisis Rantai Pasokan (Supply Chain) Daging Sapi dari Rumah Pemotongan Hewan sampai Konsumen di Kota Surakarta." Sains Peternakan 15, no. 2 (2017): 52. http://dx.doi.org/10.20961/sainspet.v15i2.11444.

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This research aims to: (1) analyzing the products flow, financials flow and information flow on the beef supply chain, (2) analyze the level of efficiency in the marketing of beef supply chain, (3) analyze the value added in the process of cutting a beef cattle in Surakarta. This research was carried out in September – November 2016 in Surakarta. The methods used in this research is a survey method. Sampling method in this research is purposive sampling technique and snowball sampling. The analysis of the data used in this research is descriptive analysis, efficiency of marketing and value added analysis method with Hayami. The results of the analysis show that: (1) there are 3 streams in the beef supply chain in Surakarta there are: products flow, financial flow and information flow that goes with the optimal; (2) beef distribution channels in Surakarta is efficient based on the value of the marketing efficiency of 0,79%, margins of profitable marketing (Ski > Sbi) amounting to Rp 7,500 and shared value that is proportionate in accordance with the contribution given per link; and (3) the average value obtained is Rp 70.551, 18/kg or 59.8% of total output produced.

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Shih-Po, Hsieh,, and Chen, I-Jen. "How to Use Telephone Marketing to Improve Performance of Customers’ Development." Journal of Business Theory and Practice 6, no. 1 (2018): 63. http://dx.doi.org/10.22158/jbtp.v6n1p63.

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Diversified information has indicated the technology of Telephone marketing has gradually become matured and popular. The purpose of this study is to research to find out a whole set of Telephone Marketing by which the staffs are able to accomplish their missions to closely talk to the policy holders and further succeed to get their sustained policies through telephone as well as accomplish the results mission of the company.

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Ghori, Fareeha Faizan, and Mohsin Wahid. "An Overview of the Journey of Stem Cell Based Interventions from Bench to Bedside and the Growing Challenge of Unproven Interventions." Research in Health Science 3, no. 4 (2018): 79. http://dx.doi.org/10.22158/rhs.v3n4p79.

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Background: Current researches on Stem Cell Interventions (SCI) are mostly at various stages of clinical translation, and not ripe for immediate marketing. However, there is a global rise in patients opting for unproven SCI from dubious stem cell clinics.Objectives: To describes the usual stages of SCI’s clinical translation, factors fuelling the increase in unproven SCI and possible strategies for tackling the situation that have been mentioned in research articles and patient information sources. Conclusion: Stem cell tourism is on the rise. Direct to customer marketing of SCI through websites and social media using emotional narratives, patient testimonials and false claims of benefits, and unrealistically positive portrayal on social media are contributing factors. The situation may be addressed by treating stem cells as medical innovation and speeding up their clinical translation using modifications like expedited, conditional marketing approval. Medical societies can generate meta-analyses and updates for keeping clinicians informed about the latest therapies so they can guide patients. These along with organisations like ALSuntangled, can generate patient information booklets to help patients make informed decisions. Also, Patient Information Campaigns on social media and media’s coverage of increasing SCI related lawsuits can possibly help raise public awareness about unproven SCI.

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Marciniak, Adam. "Greenwashing as an Example of Ecological Marketing Misleading Practices." Comparative Economic Research. Central and Eastern Europe 12, no. 1-2 (2010): 49–59. http://dx.doi.org/10.2478/v10103-009-0003-x.

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Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned. It seems that marketing tools work well within this field. That is how ecological marketing (EM) originated with its advantages and drawbacks including greenwashing. The paper is committed to the analysis of this phenomenon, used to describe the unjustified appropriation of environmental virtue by a company to create a pro-environmental image. The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results concerning purchasing habits (focusing on environmental issues) in China, USA and Great Britain

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Syamsurizal, Syamsurizal. "STRATEGI KOMUNIKASI PERSUASIF DALAM AKTIVITAS PEMASARAN (Studi Deskriptif Komunikasi Persuasif Presenter (Staff Pemasaran) dalam Merekrut Calon Mahasiwa baru di Politeknik LP3I Jakarta)." JURNAL LENTERA BISNIS 5, no. 2 (2017): 126. http://dx.doi.org/10.34127/jrlab.v5i2.39.

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This study is titled Persuasive Communication Strategy Presenter (Staff Marketing) in the Candidate Acceptance of new Students at the Polytechnic LP3I Jakarta. The purposes of research are to investigate the persuasive communication strategies used Presenter (Staff Marketing), Presenter persuasive communication process, and behavioral changes that occur in prospective students. The theory used in the study are: Interpersonal Communication, Persuasive Communication, and AIDA. This study used a qualitative descriptive study and narrated by interpretive. Information obtained through observation and in-depth interviews (in-depth interviews) to Four Presenters Polytechnic LP3I Jakarta have been recruited as an informant. Results from this study is the presenter strategy to convince new students through persuasive communication emotional and personal approach.Keywords : Persuasive Communication, Presenter (Staff Marketing), Marketing Pemasaran

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Almeida, Jobson Louis Santos de, Helane Cibeyl Albuquerque da Silva, and Gustavo Henrique de Araújo Freire. "Marketing arquivístico: uma análise curricular do curso de graduação em arquivologia da Universidade Federal da Paraíba." RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação 7, no. 2 (2010): 233. http://dx.doi.org/10.20396/rdbci.v7i2.1966.

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Abordagem teórica a partir de um estudo de caso. Busca compreender a real necessidade de se aplicar os conceitos e técnicas de Marketing na área da Arquivologia. Pretende-se identificar o grau de relevância que é dado para a disciplina de Marketing nas pesquisas e estudos arquivísticos, possibilitando, portanto, a construção de um referencial teórico que auxilie na compreensão e aceitação por parte de pesquisadores e profissionais da inserção do Marketing como disciplina necessária na formação profissional dos arquivistas. Utiliza o método hipotético–dedutivo, aplicando-se a técnica de observação indireta (pesquisa documental e bibliográfica). Analisa o Projeto Político-Pedagógico do Curso de Graduação em Arquivologia da Universidade Federal da Paraíba, e os periódicos científicos de maior destaque na área de Ciência da Informação. Foram realizadas consultas a profissionais e docentes que trabalham com questões arquivísticas contemporâneas. Após análise dos dados coletados, a pesquisa resultou na comprovação do argumento de que com a aplicação das técnicas de marketing pelo profissional arquivista, a unidade de informação (arquivo), passa a ser mais reconhecida como elemento indispensável à exeqüibilidade das funções administrativas. Para tanto, faz-se necessário que este (o profissional), esteja freqüentemente atualizado com as novas técnicas arquivísticas desenvolvidas em âmbito acadêmico, possibilitando a oferta de serviços de qualidade. O marketing pode se tornar uma ferramenta estratégica de vantagem competitiva para este profissional de potencial ainda desconhecido pelo mercado.AbstractTheoretical approach starting from a case study. This work tries to understand the real need of applying the Marketing concepts and techniques in the field of Archivology. Seeks to identify the degree of relevance that is attributed to the Marketing discipline in researches concerning archival studies, allowing the construction of a theoretical framework to help the understanding and acceptance of Marketing as a discipline required to the formation of professional archivists. In this research it is applied the technique of indirect observation (documentary and bibliographic research), and it is analyzed the Political and Pedagogical Project (PPP) of the undergraduate course in Archivology of the Federal University of Paraíba. Prestigious scientific journals in the area of Information Science are also used. It is demonstrated the argument that with the use of marketing techniques by the professional archivist, an information unit (archive) becomes recognized as an indispensable element for the practice of management tasks. Indicates that the professional archivist needs to be updated with the archival techniques developed in academic environment, enabling the offer of quality services. Concludes that Marketing can become a strategic tool for competitive advantage for the professional archivist.

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Sari, Yunita Kurnia. "PENGARUH KUALITAS PELAYANAN, RELATIONSHIP MARKETING DAN CORPORATE SOCIAL RESPOSIBILITY TERHADAP LOYALITAS DAN KEPUASAN NASABAH BANK." Jurnal Bisnis dan Manajemen 17, no. 2 (2018): 1. http://dx.doi.org/10.20961/jbm.v17i2.17184.

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This study aims to provide empirical evidence about the influence of Quality of Service, Relationship Marketing, Corporate Social Responsibility and customer satisfaction to customer loyalty in BRI branch Tebing Tinggi. By using the 150 respondents BRI customers Tebing Tinggi branch determination technique in 2016. Convenience sampling is sampling, that the sampling technique with a collection of information from members of the population that is easily available and able to provide such information. Mechanical testing of hypotheses using multiple regression analysis and path analysis.F test results showed that simultaneous all independent variables affect the customer loyalty. Based on t test results can be concluded that customer satisfaction has a significant positive effect on customer satisfaction and customer loyalty. Relationship Marketing is not a significant effect on customer satisfaction and loyalty, while CSR significant effect on loyalty but has no significant effect on customer satisfaction. Further significant variable customer satisfaction has a significant positive effect on customer loyalty.

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Dekas, Rikkie. "Strategi Pemasaran Surat Kabar PT. Wahana Semesta Citra Banyuasin." Jurnal Ilmiah Ekonomi Global Masa Kini 10, no. 1 (2019): 32. http://dx.doi.org/10.36982/jiegmk.v10i1.722.

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ABSTRACT Publishing newspapers is an integral part of the whole information service system that serves the community with various types of services. Information has a big role in improving people's lives, in providing optimal information services in the community quality resources are needed, using existing resources is expected to publish newspapers can produce a maximum output in the form of products or services to improve services. For these problems, it must be realized that the success of publishing newspapers, among others, is due to human resources, so that human resources are seen as company assets, even as a company investment if these personnel are skilled workers.The success of consumer services in the market is not separated from various marketing service invoices commonly referred to as marketing strategies. Therefore, in order to continue to develop itself and for the survival of the organization, marketing management needs to improve product quality and promotion. In this case the increase in product quality and expected promotion is to be able to increase sales as much as possible to provide services that satisfy customers. The success of a company is greatly influenced by its marketing company. Every organization and company will always strive to improve the quality of its products in the hope that what is the goal of the company is achieved. To achieve these results in need of factors that influence purchasing decisions by consumers consists of many of them, namely product quality, price and promotion. Community needs related to information are increasing, as time goes on, so that information is not left behind in various media, one of them is through newspapers or referred to as newspapers, because newspapers are a complete source of information with information from the regions, nationally, also international. Therefore newspapers are needed by the community because they contain a lot of information and various types of news, the price is very affordable in the community.Keywords : Marketing Strategy Of NewspaperABSTRAKPenerbitan surat kabar adalah bagian integral dari keseluruhan sistem layanan informasi yang melayani masyarakat dengan berbagai jenis layanan. Informasi memiliki peran besar dalam meningkatkan kehidupan masyarakat, dalam memberikan layanan informasi yang optimal dalam sumber daya berkualitas masyarakat yang dibutuhkan, dengan menggunakan sumber daya yang ada diharapkan dapat menghasilkan output maksimal dalam produk atau layanan untuk meningkatkan layanan. Untuk masalah ini, harus disadari oleh surat kabar, antara lain, sumber daya manusia, sehingga orang-orangnya adalah pekerja yang trampil. Keberhasilan pelayanan konsumen di pasaran tidakterlepas dari berbagai faktir pelayanan pemasaran yang biasa disebut dengan strategi pemasaran. Oleh karena itu, agar dapat terus mengembangkan dirinya dan untuk kelangsungan hidup organisasi, manajemen pemasaran perlu melakukan peningkatan kualitas produk dan promosi. Dalam hal ini peningkatan kualitas produk dan promosi yang diharapkan adalah agar mampu meningkatkan penjualan semaksimal mungkin untuk memberikan pelayanan yang memuaskan pelanggan. Keberhasilan suatu perusahaan sangat di pengaruhu oleh perusahaan pemasarannya. Setiap organisasi maupun perusahaan akan selalu berusaha untuk meningkatkan kualitas produknya dengan harapan apa yang menjadi tujuan perusahaan tercapai. Untuk mencapai hasil tersebut di perlukan fakor yang mempengaruhi keputusan pembelian oleh konsumen terdiri dari banyak diantaranya, yaitu kualitas produk, harga dan promosi. Kebutuhan masyarakat yang berkaitan dengan informasi semakin tahun semakin meningkat, seiring perkembangan jaman, agar tidak ketinggalan dalam memperoleh informasi dari berbagai media, salah satunya adalah memalui surat kabar atau disebut dengan koran, karena koran merupakan sumber informasi yang cukup lengkap ruang lingkupnya mulai dari daerah, nasional, maupun internasional. Oleh karena itu koran sangat dibutuhkan masyarakat karena mengandung banyak informasi dan berbagai jenis berita, harganya pun sangat terjangkau di kalangan masyarakat.Kata kunci : Strategi Pemasaran Surat Kabar

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Andriyanto, Irsad. "Penguatan Daya Saing Usaha Mikro Kecil Menengah Melalui E-Commerce." BISNIS : Jurnal Bisnis dan Manajemen Islam 6, no. 2 (2019): 87. http://dx.doi.org/10.21043/bisnis.v6i2.4709.

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MSMEs have faced many challenges, especially in marketing its products, consequently the use of information technology is a necessity in the midst of rapid business changes. This study aimed to analyze the use of e-commerce in strengthening MSMEs competitiveness in terms of operations and marketing. The research took place in Kudus, a city that is pro-investment, where there are many MSMEs with various business fields. The respondents were the owners of the embroidery business in Padurenan village that was the center of the embroidery and convection industry in Kudus. They were asked about the use of e-commerce in supporting their business in terms of operation and marketing activities. Data then analyzed through qualitative technique analysis in order to conclude the research problem. As the results of the study, it’s concluded that the use of e-commerce impacted on broader marketing area, cost reduction, more relation, ease of transaction, and additional income. Besides there were some concequencies such as higher competition, plagiarism, and prone to fraud recognized as threats of the e-commerce implementation.Keywords: empowerment, competitiveness, e-commerce, threats, marketing.

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Amaral, Sueli Angelica Do. "Os 4Ps do composto de marketing na literatura de Ciência da Informação." Transinformação 12, no. 2 (2000): 51–60. http://dx.doi.org/10.1590/s0103-37862000000200004.

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Analisa 60 documentos sobre os 4Ps do composto de marketing em unidades de informação da literatura de Ciência dei Informação no período de 1975 a 1995, para conhecer quantos e quais autores escreveram sobre o tema, qual o pioneiro, quem foi o pioneiro a propor adição de Ps. Apresenta a cronologia dos documentos estudados e discute as 4Ps do composto de marketing. Propõe a adoção da mais completa proposta analisada como forma de garantir o futuro das unidades de informação.

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Demo, Pedro. "Coisas velhas em coisas novas: novas "velhas tecnologias"." Ciência da Informação 39, no. 1 (2010): 108–21. http://dx.doi.org/10.1590/s0100-19652010000100007.

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A intenção é oferecer discussão atualizada em torno das espetaculares inovações tecnológicas, realçando tanto rompimento quanto continuidades. Assim como se defende que as tecnologias demonstram um sentido de convergência, também demonstram continuidades. Os hackers e outros defensores do software livre pregam liberdade e libertação, imaginando computador e internet como arenas da liberdade. Apenas em parte isto parece correto, também porque os mesmos hackers que se proclamam libertários se submetem a estruturas tacanhas de poder (chefes autocráticos, por exemplo). Ao mesmo tempo, a internet acaba subordinando-se ao poder dos Estados (ao contrário de sua pretensa vocação "globalizante"), porque ainda são a instância jurídica de ordenamento. A França impôs mudanças em conteúdos de sites e é notória a resistência da China e de outros regimes (mais fechados) ao fluxo desimpedido da informação. Aquela aura inicial de liberdade, consagrada na estrutura do computador de ser customizado e formatado na linha final, está sendo fortemente contestada, seja por conta de fluxos ilegais e imorais, seja pela invasão de spams e marketing, seja pela contaminação de vírus. A assim dita "internet generativa" vai cedendo, sob pressão também de usuários que querem produtos acabados, garantidos e mais fáceis de manipular,premida pelos abusos da liberdade. É notório o caso da Wikipédia: constantes guerras de edição conturbam seu ambiente (ainda que isto não impeça a produção de uma enciclopédia de grande interesse e originalidade).

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Alves de Castro, Charles. "An Empirical Research Framework on Digital Marketing Consultancy: The Case of Marcheluzzo Srl." Revista de Ciências Gerenciais 24, no. 39 (2020): 06–12. http://dx.doi.org/10.17921/1415-6571.2020v24n39p06-12.

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AbstractDrawing from the integrated areas of internal consultancy in marketing, advertising budget, and digital marketing, this empirical research aims to examine the company Marcheluzzo`s off-line advertising budget focused on the Brazilian market to combine on-line advertising investments in a new expense budget plan for 2021. A comprehensive analysis of the literature review demonstrates the importance of digital marketing strategies in a B2B - (business-to-business) context within the Brazilian market, covering both their benefits and challenges. The literature review filled and discussed the gaps found, it was also analyzed the past and actual literature within the specific themes in this research. The data used in this research was gathered by a semi-structured one-to-one interview conducted personally with the Marcheluzzo`s marketing and commercial manager. In addition, through the field observation and documents collected in the company more information was possible to gather and have insights about a variety of subjects mainly related to the advertisement budget. It was possible to successfully answer the two main research questions being discussed using the data collected. It was found that Marcheluzzo has been interested in making investments in digital marketing, as well as, there is room for this investment in a new advertisement budget focused on the Brazilian market, combining online and offline marketing strategies. Keywords: Advertising Budget. Digital Marketing. Marketing Consultancy. Resumo A partir das áreas integradas de consultoria interna em marketing, orçamento publicitário e marketing digital, esta pesquisa empírica visa examinar o orçamento publicitário off-line da empresa Marcheluzzo voltado para o mercado brasileiro para combinar investimentos publicitários on-line e off-line em um novo plano orçamentário para 2021. Uma análise abrangente da revisão da literatura demonstra a importância das estratégias de marketing digital em um contexto B2B - (Business-to-Business) no mercado brasileiro, abrangendo seus benefícios e desafios. A revisão bibliográfica preencheu e discutiu as lacunas encontradas, também foi analisada textos já publicados e atuais dentro dos temas específicos desta pesquisa. Os dados utilizados nesta pesquisa foram coletados por meio de entrevista semiestruturada individual realizada pessoalmente com o gerente de marketing e comercial do Marcheluzzo. Além disso, por meio da observação de campo e dos documentos coletados na empresa foi possível reunir mais informações e ter insights sobre uma variedade de assuntos relacionados principalmente ao orçamento publicitário. Foi possível responder com sucesso às duas principais questões de pesquisa em discussão usando os dados coletados. Constatou-se que a empresa Marcheluzzo tem interesse em fazer investimentos em marketing digital no Brasil, bem como, há espaço para esse investimento em um novo orçamento publicitário voltado para o mercado brasileiro, combinando estratégias de marketing online e offline. Palavras-chave: Orçamento Publicitário. Marketing Digital. Consultoria de Marketing

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Yan, Mary R., Dave Brown, Andrew Parsons, et al. "Branding, Ingredients and Nutrition Information: Consumer Liking of a Healthier Snack." Journal of Food Research 4, no. 5 (2015): 64. http://dx.doi.org/10.5539/jfr.v4n5p64.

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Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition information on consumer liking towards a prototype of the Nothing Else healthier snack bar with the top three brands of New Zealand snack bars, and another product with a good nutrient profiling score. Sixty-four consumers were recruited to evaluate the five snack bars. Participants initially blind-rated on visual analogue scales their liking scores in relation to colour, taste, flavour, texture and overall liking. Packaging for the products was then presented alongside each of the five products and participants rated their liking scores for a second time. Participants also ranked the five products from 1 to 5 for healthiness, taste, naturalness, and purchase intent if prices were the same. In both blind and informed tests, the Nothing Else bar was the least liked snack bar among all the tested samples. However, after the packaging for the products was presented, overall liking of the Nothing Else bar increased by 14% (p = 0.023), while overall liking for the four commercial products were unchanged. While the most popular commercial bar was ranked the highest for taste and purchase intent, the Nothing Else bar was ranked the highest for the healthiness and naturalness. Our findings confirmed that the branding and health related nutrition information could improve consumer liking and brand perception particularly if backed by marketing.

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Chang, Wen-Jung. "Experiential marketing, brand image and brand loyalty: a case study of Starbucks." British Food Journal 123, no. 1 (2020): 209–23. http://dx.doi.org/10.1108/bfj-01-2020-0014.

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PurposeDue to the internationalization that has occurred during the past few decades, the living conditions of people around the island of Taiwan have gradually changed, especially their eating habits. Among them, the growth of the coffee market has been very significant. To date, many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper aims to assess the role of BI in EM and BL for Taiwan’s most popular brand, Starbucks.Design/methodology/approachIn the formal test stage, 225 questionnaires were given to respondents in Starbucks located in four districts (Da-An, Zhong-Zheng, Nei-Hu and Xi-Yin), which have many more stores than the other districts in Taipei City. Two hundred valid samples were obtained. This study used structural equation modelling (SEM) to validate the relationships among EM, BI and BL.FindingsThe findings show that EM cannot directly impact BL as expected, as it needs BI to do so. In other words, BI acts a complete mediator in the relationship between EM and BL.Practical implicationsIn this study, BI acts a complete mediator. This means that if Starbucks expects to improve consumers’ loyalty to the brand, it only needs to rely on the good overall image of the brand. Facing such business style homogeneity, people need some available information to help them to execute their following purchase decisions. Though Starbucks can bring me to its locations, meaning that Starbucks has made its first move in comparison with other competitors, I still decide to leave without any impressive image of this brand. Accordingly, we can refer to BI as a powerful endorsement of a qualified relationship between EM and BL.Originality/valueCompared to past studies on Taiwan’s/Taipei’s Starbucks, this paper simultaneously inputs EM, BI and BL into the model. Though Starbucks has achieved great EM success, this study finds that EM is no longer exclusive to BL, and BI is a powerful endorsement of a qualified relationship between EM and BL. For Starbucks, it must strengthen consumer perceptions of its BI to create customer loyalty.

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Meng, Yuan, Yan Sun, Rui Guan, Dong Li, and Zhonghong Zhang. "The Changing Stereotypes of Librarian in Chinese Movies." World Journal of Social Science Research 4, no. 2 (2017): 108. http://dx.doi.org/10.22158/wjssr.v4n2p108.

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The representations of librarian in movies which is a main kind of media directly reflect and influence the audiences’ opinions on this profession. This paper analyzed the changing stereotypes of librarian from several aspects by the method of context analysis, and found out that with the information era coming, there presentations of librarian in the movie is also generally changing. These findings can help librarians explore and rethink the self-marketing and self-shaping.

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Mousten, Birthe, and Gunta Locmele. "Knowledge Representation in Travelling Texts: from Mirroring to Missing the Point!" Journal of Organizational Knowledge Communication 1, no. 1 (2014): 62. http://dx.doi.org/10.7146/jookc.v1i1.18163.

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Today, information travels fast. Texts travel, too. In a corporate context, the question is how to manage which knowledge elements should travel to a new language area or market and in which form? The decision to let knowledge elements travel or not travel highly depends on the limitation and the purpose of the text in a new context as well as on predefined parameters for text travel. For texts used in marketing and in technology, the question is whether culture-bound knowledge elements should be domesticated or kept as foreign elements, or should be mirrored or moulded—or should not travel at all! When should semantic and pragmatic elements in a text be replaced and by which other elements? The empirical basis of our work is marketing and technical texts in English, which travel into the Latvian and Danish markets, respectively.

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Hariyanto, Dwi, Aprilia Aprilia, and Annisa Mutiara Pertiwi. "Marketing Strategy Based on Image of Hang Tuah University Dental and Oral Hospital in 2015." DENTA 11, no. 1 (2017): 25. http://dx.doi.org/10.30649/denta.v11i1.122.

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Background: Individuals in our contemporary society tend to depend on various types of services, including health care service. Managers of health care services must be aware of this situation to improve image and reputation as a public’s choice services. Image is an award obtained by a company for their excellence in services. In improving the image, a company needs the public’s or consumer’s appraisals for a marketing strategy formation. Purpose: As information to develop the image of Dental and Oral Hospital of Hang Tuah University, Surabaya. Materials and Methods: descriptive analysis with cross sectional research design was used in this study. Simple random sampling of probability sampling technique was used to choose 100 respondents of this study. Respondents were given a questionnaire to assess the image of Dental and Oral Hospital, Hang Tuah University Surabaya. The results of the questionnaire were analyzed by using descriptive statistics. Result: Results on the image of Dental and Oral Hospital of Hang Tuah University showed that 83 respondents rated moderately good image, while 17 respondents rated poor image. Conclusion: Based on the SWOT matrix, it can be concluded that several development through consideration of internal and external factors can be beneficial to the progress of Dental and Oral Hospital of Hang Tuah University, Surabaya. Keywords: Image, Marketing Strategy, Consumer Behavior, SWOT Analysis Correspondence: Dwi Hariyanto, Public Dentistry, Faculty of Dentistry, Hang Tuah University, Arief Rahman Hakim 150, Surabaya, Phone 031-5912191. Email: <a href="mailto:dwi-surabaya@yahoo.com">dwi-surabaya@yahoo.com</a>

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Arianto, Bambang, and Andriya Risdwiyanto. "Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 11, no. 1 (2021): 19. http://dx.doi.org/10.30588/jmp.v11i1.636.

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This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, social media plays an important role in introducing products, enhancing a positive image, and building relationships with customers. The use of social media platforms, such as Twitter and Instagram, has attracted the attention of the younger generation, especially the millennial generation (Y) and the post-millennial generation (Z). The level of effectiveness of digital marketing is also influenced and determined by the progress of netizen actors, such as followers, influencers, and buzzers. Their role is increasingly important to convey information more effectively through various product and service brand content on various social media platforms. This study uses a qualitative approach to analyze data from social media conversations on Twitter and Instagram within a certain period of time with the help of the Drone Emprit Academic (DEA) application. This research reveals the progress of netizen actors on the company’s official accounts of Twitter and Instagram as a basic understanding for designing and compiling digital marketing strategies using product brand hashtags. This study also found that the netizen actors studied had their respective roles in strengthening the delivery of messages and content on social media.

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Kristiawan, Theophilus Alpha, and Keni Keni. "PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION]." DeReMa (Development Research of Management): Jurnal Manajemen 15, no. 2 (2020): 244. http://dx.doi.org/10.19166/derema.v15i2.2445.

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This research aims to verify effect of packaging, social media marketing and electronic word of mouth (eWOM) on purchasing decisions. The sample in this research was 236 consumers of local brand clothing in DKI Jakarta province, who uses social media. Sampling using probability sampling method. Data analysis techniques in this research used the Partial Least Squares - Structural Equation Modeling (PLS - SEM) approach. Based on the results of the analysis, the results obtained if social media marketing and electronic word of mouth have a positive and significant influence on purchasing decisions, while packaging has no positive and insignificant influence. The results of this study can provide information to companies about packaging, social marketing media and EWOM to increase local brand clothing sales. This research is the first study conducted to look at the effect of packaging, social media marketing and EWOM on the decision to purchase local brand clothing.Abstrak dalam Bahasa Indonesia. Penelitian ini bertujuan untuk menguji pengaruh kemasan, pemasaran media sosial dan electronic word of mouth (eWOM) terhadap keputusan pembelian. Sampel pada penelitian ini adalah 236 konsumen busana merek lokal di provinsi DKI Jakarta, yang menggunakan media sosial. Pengambilan sampel menggunakan metode probability sampling. Teknik analisis data pada penelitian ini menggunakan pendekatan Partial Least Squares – Structural Equation Modeling (PLS – SEM). Berdasarkan hasil analisis, diperoleh hasil jika pemasaran media sosial dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kemasan tidak memiliki pengaruh positif dan tidak signifikan. Hasil penelitian ini dapat memberikan informasi kepada perusahaan busana merek lokal mengenai kemasan, pemasaran media sosial dan EWOM untuk meningkatkan penjualan busana merek lokal. Penelitian ini merupakan penelitian pertama yang dilakukan untuk melihat pengaruh dari kemasan, pemasaran media sosial dan EWOM pada keputusan pembelian busana merek lokal.

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Absori, Muhammad Hasan, and Deni Ramdani. "Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit." AFEBI Management and Business Review 5, no. 01 (2020): 47. http://dx.doi.org/10.47312/ambr.v5i01.280.

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PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.

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Absori, Muhammad Hasan, and Deni Ramdani. "Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit." AFEBI Management and Business Review 5, no. 1 (2020): 47. http://dx.doi.org/10.47312/ambr.v5i1.280.

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PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.

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Kowalik, Izabela, and Lidia Danik. "Marketing activity of international new ventures – application of the EMICO framework." Journal of Business & Industrial Marketing 34, no. 4 (2019): 779–91. http://dx.doi.org/10.1108/jbim-02-2018-0079.

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Purpose One of the approaches to study entrepreneurial marketing (EM) is the EMICO framework. The extant studies have not yet explored the application of this framework by international new ventures (INVs). To address this research gap, four Polish INVs from medium-tech sector have been studied to check whether this tool can be applied to investigate the companies from Central and Eastern European Countries and identify the hierarchy of elements in the EMICO framework. Design/methodology/approach Using semi-structured interviews and the card game method, the understanding and importance of the EM concept elements by the Polish entrepreneurs have been explored. The collected text has been analyzed using qualitative data analysis software. Findings The studied INVs in their international marketing activity attributed most importance to understanding and responsiveness toward customers, networking, innovation introductions based on gathering of information and on the constant communication with clients. Most of the EMICO framework dimensions were confirmed; however, the concepts of “exploiting markets” and “integration of business processes” had minor importance for marketing. Research limitations/implications Research findings are relevant mainly for the B2B companies. Originality/value The paper recommends a modified list of EMICO elements for use in future studies concerning the small- and medium-sized enterprise internationalization.

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Almeida, Anderson Ribeiro de, Carla Maiga Crivelli Batista, Celso Correa de Souza, and Daniel Massen Frainer. "Análise do Consumo da Carne de Peixe em Campo Grande - MS." Revista de Ciências Gerenciais 24, no. 40 (2021): 112–19. http://dx.doi.org/10.17921/1415-6571.2020v24n40p112-119.

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ResumoEsta pesquisa buscou levantar informações visando oferecer subsídios para o desenvolvimento de estratégias mercadológicas para o aumento do consumo de carne de peixe em Campo Grande - MS. Foi realizada uma pesquisa de campo de caráter exploratório descritiva, por meio da aplicação de um questionário estruturado aplicado a uma amostra aleatória de 404 indivíduos adultos. O questionário buscou identificar o perfil, os hábitos, as atitudes e as preferências, a percepção e o grau de importância, por parte do consumidor, em relação ao consumo de carne de peixe. Constatou-se que a carne de peixe é muito apreciada pelo campo-grandense, principalmente, pelas mulheres (59%). A faixa etária que mais aprecia a carne de peixe está situada entre 31 e 40 anos e renda familiar entre 2 a 4 salários-mínimos. A carne de peixe aparece em terceiro lugar no ranking das preferências. As espécies mais preferidas são pela ordem: pacú (piaractus mesopotamicus), pintado (pseudoplatystoma corruscans), dourado (salminus brasiliensis) e sardinha (Sardinella janeiro). Para aumentar o consumo de carne de peixe são necessárias ações de marketing, que informem aos consumidores sobre a importância nutricional dessa carne, bem como os benefícios que o seu consumo traz para a saúde e aumentar a oferta e a variedade do produto e baixar o seu preço. Palavras-chave: Comportamento do Consumidor. Consumidor de Peixe. Estratégias Mercadológicas. AbstractThis research sought to raise information aiming at offering subsidies for the marketing strategies development for increasing fish meat consumption in Campo Grande city, MS. A descriptive exploratory field survey was conducted through the application of a structured questionnaire applied to a random sample of 404 adult individuals from that city. The questionnaire sought to identify the profile, habits, attitudes and preferences, perception and degree of importance on the part of the consumer in relation to the fish meat consumption. It was observed that fish meat is highly appreciated in Campo Grande city, about 59% are women who showed a higher preference for this type of meat, the age group that most appreciates fish meat is between 31 and 40 years old and family income between 2 and 4 minimum wages. The fish meat appears in third place in the ranking of preferences. The most preferred species are in the order: pacú (piaractus mesopotamicus), pintado (pseudoplatystoma corruscans), dourado (salminus brasiliensis) e sardinha (Sardinella janeiro). To increase the fish meat consumption in Campo Grande, marketing actions are necessary, as well as the benefits that its consumption brings to health. It is also necessary to increase the product supply and variety and lower its price. Keywords: Consumer Behavior. Fish Consumer. Marketing Strategies.

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Nuhriawangsa, Adi Magna Patriadi, Lilik Retna Kartikasari, Agung Budiharjo, Winny Swastike, and Bayu Setya Hertanto. "Pengembangan Potensi Usaha Abon untuk Meningkatkan Daya Saing Produk di UMKM Ksatria Kelurahan Jagalan, Kecamatan Jebres, Surakarta." AgriHealth: Journal of Agri-food, Nutrition and Public Health 1, no. 2 (2020): 103. http://dx.doi.org/10.20961/agrihealth.v1i2.43949.

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Competitiveness in the competitiveness of Micro, Small and Medium Enterprises (MSMEs) is very important to be improved. This is because MSMEs are a force in driving economic development. The purpose of this activity is to improve the competitiveness of MSMEs products Ksatria Jagalan Village, Jebres Sub-district, Surakarta. The methods used are training and mentoring. The results achieved were an increase in the understanding of MSME, actors about marketing which includes aspects: MSME products including quality of product of abon, packaging of abon and labeling related to important information to be conveyed to consumers to increase the skills and existence of MSME. In addition, the factors of promotion of digital marketing era, price, technology-based marketing, branding, innovation and creativity, product competitiveness. The program's achievements are quite satisfactory. This can be seen from the achievements that have been obtained. The improvements made in this activity have made partners produce competitive products. The suggestion for this activity is that mentoring can be carried out continuously under mentoring and evaluation can be carried out periodically.

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Santos, Vanda Ferreira dos. "Resposta técnica: proposta de metodologia para os Agentes Sebrae da Região Centro-Oeste." Ciência da Informação 26, no. 1 (1997): 28–38. http://dx.doi.org/10.1590/s0100-19651997000100005.

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A necessidade cada vez maior de aperfeiçoamento dos serviços de informação destinados às micro e pequenas empresas para atender à demanda de um mercado em processo de globalização levou-nos à elaboração deste trabalho que visa a nortear os processos de implantação ou funcionamento dos Serviços de Resposta Técnica no âmbito dos Agentes da Região Centro-Oeste do Sistema Sebrae, compreendendo os seguintes itens: - sistematização do atendimento; - definição de uma estratégia de marketing; - classificação das solicitações recebidas; - definição do perfil dos recursos humanos; - formação dos custos e preço de venda; - estruturação da equipe; - gerenciamento técnico do serviço

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Mesquita, Rafael Fernandes de, Fátima Regina Ney Matos, Diego de Queiroz Machado, Augusto Marcos Carvalho de Sena, and Maria Manuel Rocha Teixeira Baptista. "Do espaço ao ciberespaço: sobre etnografia e netnografia." Perspectivas em Ciência da Informação 23, no. 2 (2018): 134–53. http://dx.doi.org/10.1590/1981-5344/2998.

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RESUMO Este trabalho tem como objetivo analisar a evolução das pesquisas em netnografia, a partir da aplicação de uma análise bibliométrica nas produções científicas na área. Para essa análise, optou-se pela utilização da base de dados Web of ScienceTM, principalmente pela sua abrangência ao conter inúmeras áreas científicas. Como principais resultados das análises foram identificadas a quantidade de artigos em evolução atingindo seu ápice no ano de 2015, os top journals, países e autores da temática e os artigos mais citados que apresentam objetos empíricos distintos, sem problematizar o uso e a adaptação do método etnográfico às comunidades on-line. Ao concluir o trabalho, o estudo propõe indicativos de uma agenda de pesquisa para discutir o método e suas implicações para os estudos das organizações e a área que é majoritariamente o campo das pesquisas netnográficas: o marketing.

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Afif, Mufti, and Isna Arifa. "Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta." JESI (Jurnal Ekonomi Syariah Indonesia) 8, no. 1 (2018): 37. http://dx.doi.org/10.21927/jesi.2018.8(1).37-49.

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The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.Keywords: Business Feasibility, Strategy, Marketing, Waroeng SS

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Hartadi, Arief Dwi, and Oktalia Juwita. "Perancangan Data Warehouse dan Penerapan Teknik Clustering Spatial pada Wesel: Studi Kasus PT XXX." ComTech: Computer, Mathematics and Engineering Applications 4, no. 1 (2013): 199. http://dx.doi.org/10.21512/comtech.v4i1.2704.

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By setting up the right service and product for the customer, the company may increase its marketing effectiveness as well as sales. For that purpose, information on company’s product and sales is highly needed in order to help on decision making process, which expectedly enables company to create value and eventually gain competitive advantage. This research attempts to develop a Data warehouse for PT XXX, which is expected to exhibit useful information for the company without disturbing its operational system. The Data warehouse is developed with Oracle 11g. Apart from that, this research also aims to gather information and knowledge with spatial database. The data mining is conducted by using WEKA application, which compares the algorithm of DBSCAN, K-Means, and EM clustering. Data mining from the spatial data is expected to create area map which indicates sales rate of PT Pos Indonesia’s products. Through this it is hoped that the company may focus more in marketing certain product with particular advantage in one particular area to produce effectiveness. The research outcome indicates that the Data warehouse being developed has already managed to exhibit the receipt report of postal money order (wesel pos), retail stock, as well as retail sales.

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Toong, Foo Weng, Aye Aye Khin, and Ali Khatibi. "Impact of Changing Consumer Lifestyles on Intention to Purchase towards Green and Halal Foods of the Chicken Meat Industry in Malaysia." International Journal of Marketing Studies 7, no. 6 (2015): 155. http://dx.doi.org/10.5539/ijms.v7n6p155.

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The study is to present the impact of changing consumer lifestyle on intention to purchase towards green and Halal foods of the chicken meat industry in Malaysia. The objective of the study is to investigate the factors affecting on intention to purchase towards green and Halal foods of the chicken meat industry in Malaysia. Those factors are natural content, convenience, knowledge of Halal and green foods issue, familiarity, price consciousness, attitude towards purchasing and demographic profile. There are 377 respondents with using simple random sampling and questionnaires for interviewing. Descriptive analysis, correlation, ANOVA and factor analysis will be tested into this study. This study would be provided the benefits of consumers’ lifestyle towards the intention to purchase towards green and Halal foods as the selecting of the chicken meat in consumer market. Moreover, the implication of this study is to get the niche market (which is Halal and green marketing) knowledge and information towards the chicken meat industry in Malaysia.

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Arruda Filho, Emílio José Montero, and Ruby Roy Dholakia. "Uso de convergência tecnológica sem regulamentação apropriada: VOIP e competitividade." Ciência da Informação 38, no. 1 (2009): 45–56. http://dx.doi.org/10.1590/s0100-19652009000100003.

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A convergência tecnológica criou a possibilidade de serviços de comunicações serem realizados baseados em tecnologias diferentes, garantindo o mesmo uso para usuários e melhores benefícios para provedores. Desta forma, ambos os consumidores - empresariais e residenciais - tiveram aumentadas suas escolhas para serviços conjuntos, bem como para provedores de serviços. A regulação existente não analisa o serviço como um resultado, mas como um produto ou tecnologia a ser autorizada. Baseado na literatura de utilização e comportamento do consumidor, este artigo descreve e discute uma estratégia de marketing usada pelos operadores de telecomunicações, os quais tiram vantagem da ineficiência da regulação e legislação. Uma análise teórica do ambiente competitivo e do uso da tecnologia conclui que benefícios econômicos da convergência tecnológica ocorrem devido a quatro fatores: progresso tecnológico; falhas na regulação; complexidade da tecnologia; não habilidade de explorar os benefícios da convergência. O mau uso destes serviços pelos provedores de telecomunicações, tendo em vista a convergência tecnológica e integração de sistemas neste setor, são discutidos especificamente no contexto dos serviços de comunicação de voz à longa distância utilizando VOIP, criando propostas para definir o melhor uso da tecnologia a fim de garantir uma competição justa para o mercado.

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Zoska, Ya, A. Sogorin та S. Belkova. "РЕКЛАМА У ФОКУСІ СОЦІОЛОГІЇ: МЕТОДОЛОГІЧНІ ЗАСАДИ ДОСЛІДЖЕННЯ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 141. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).22.

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<div>The article deals with the problem of contemporary advertising, which is an important institutional factor in the construction of certain lifestyles of individuals and social groups.</div>The purpose of the article is to identify the basic methodological principles of advertising research as a social phenomenon that can be used by sociological science to monitor the content and nature of communication processes between advertisers and consumers in contemporary Ukrainian society.The article used the methods of analysis and synthesis of the proposed topic to clearly define the topic, determine the purpose and objectives. The descriptive method was used to substantiate the appropriateness of using the theories of theorists to form the methodological basis of the sociology of advertising. Methods of grouping and typologization allowed to form a schematic representation of the use of certain groups of sociological methods and theories in the study of advertising and advertising influence on the consumer in the focus of sociology. The method of analyzing documentary sources has helped to identify methods and theories that can be effectively applied in the deployment of scientific surveys of sociologists in the study of advertising space and its features.The study identified the conceptual foundations of advertising research in the sociological plane, namely: sociological theories relating to the integrative paradigm of sociology, theory of consumption, marketing and management theory, the theory of social and ethical marketing, classical and modern theories of advertising technologies, publicity.Key words: advertising, sociology of advertising, advertising methodology, information and communication technologies, manipulation, PR.

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AROWOLO, A. O., S. M. SHUAIBU, M. M. SANUSI, and D. O. FANIMO. "ANALYSIS OF THE DETERMINANTS OF PROFIT FROM COCOA BEANS MARKETING IN OGUN STATE, NIGERIA." Journal of Agricultural Science and Environment 16, no. 1 (2017): 9–19. http://dx.doi.org/10.51406/jagse.v16i1.1665.

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This paper examined the factors that influenced profit from cocoa beans marketing in Ogun State, Nigeria. Fifty (50) cocoa beans marketers were selected using a multi-stage sampling technique. Data were collected with the aid of a structured questionnaire designed to solicit information on the socio-economic characteristics of the cocoa beans marketers, their operating costs and return and problems associated with cocoa beans marketing in the study area. Descriptive statistics, marketing margin analysis, gross margin analysis and the Ordinary Least Square (OLS) regression technique were em-ployed in the analysis of the study data. The study revealed that men (84%) are more involved in co-coa beans marketing than women. Further, the study finds cocoa beans marketing to be a profitable venture in the study area having a gross margin of ₦137,719.27 (US $ 885.51) per month and a mar-keting margin of N40,600 (US $ 261.94). The percentage marketing margin was 34.73% which implies that the cocoa beans marketers realize a margin of 34.76% of the farm price. The result of the OLS regression analysis revealed that cost of transportation, communication cost, volume of cocoa traded and membership of market union are the significant determinants of the profit margin that accrue to the cocoa beans marketer. The identified constraints to cocoa beans marketing in the study area in-clude low quality of cocoa beans, poor transportation facilities and inadequate capital. The study con-cluded that cocoa beans marketing is economically rewarding in the study area. It recommends that the government should help to provide good transportation facilities. Also, agricultural and commercial banks as well as other micro credit financial institutions should assist in providing credit facility to the marketers as this will enable them expand their scope of marketing and consequently improve their profit margin.

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Fadli, Rizki, Muhammad Syamsun, and Wini Trilaksani. "Perencanaan Strategik Sistem Informasi Pengembangan Usaha UD Vier 57 Sehat Bergizi." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 12, no. 1 (2017): 75. http://dx.doi.org/10.29244/mikm.12.1.75-83.

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Small, medium to large companies in the computerization era is required to satisfy the customer needs. The existence of internet allow customer to receive information over the world. internet usage has been used by UD Vier 57 Sehat Bergizi in 2016, but there are no significant impact on production or number of agents. This study has three main objectives that include the following: (1) to identify the implementation of information system in UD Vier 57 Sehat Bergizi, (2) to analyze the needs of information system to improve the company’s competitive advantages and (3) to identify and recommend appropriate business development strategy. Analysis data was used in this study are value chain analysis, five competitive forces porter and SWOT (Strengths, Weakness, Opportunities dan Threats) analysis. Sample that used in this research was 2 respondents. This study showed that the use of information technology in UD Vier 57 Sehat Bergizi is not optimal. IFE score was 3,098 described that the strength owned by UD Vier 57 Sehat Bergizi can overcome it weakness fairly enough. EFE score was 3,339 described that UD Vier 57 Sehat Bergizi was good enough in responding the opportunity and minimize the threat. Score combination of EFE and IFE in IE matrix located in quadrant IV, grow and build. Strategy that fit to UD Vier 57 Sehat Bergizi was intensive strategy (market penetration, market development and product development). SWOT analysis produces 6 alternative strategy formula. Based on calculation in Quantitative Strategic Planning matrix, the most interesting strategy produced was increase marketing intensively and efficiently through online media.

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Bondar, O. "МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ". State and Regions. Series: Social Communications, № 2(42) (18 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.2(42).13.

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In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.Key words: book prize, book rating, literary contest, literary prize, functions of the literary prizes.

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Mahessya, Raja Ayu, and Hezy Kurnia. "PEMBANGUNAN APLIKASI PEMASARAN PERUMAHAN DEVELOPER KOTA PADANG DENGAN KONSEP COSTUMER RELATIONSHIP MANAGEMEN (CRM)." Jurnal Sains dan Informatika 4, no. 2 (2018): 97. http://dx.doi.org/10.22216/jsi.v4i2.3599.

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AbstractThe House is one of the primary requirements for the community. But sometimes to get information on home ideals must take that much because of the need to visit the offices of developer the related needs and income. Problems of information and time is less effective make the researcher wants to help people who want to get information about housing so there is no need to leave the Office only requires internet access so that everyone who wants to buy a home can get the information detail, because on the web developer developer gathering designed in the field in one of the web so that people who want to have a home can look, choose, which corresponds to a location location, price, specs and a home equipped with galleries. This is because the activities of the Customer Relationship Management (CRM) is still traditional. The absence of an organized marketing well, many industrial developers who do marketing and consumer saving data offline. In this research will be an application of Customer Relationship Management to marketing. Consumer relationship should be done with a web media with a variety of on-site CRM. So consumers will be comfortable in the update information.AbstrakRumah merupakan salah satu yang sudah menjadi kebutuhan primer untuk masyarakat. Tetapi terkadang untuk mendapatkan informasi tentang rumah idaman harus memakan waktu yang banyak karena harus mengunjungi kantor-kantor developer yang terkait yang sesuai dengan kebutuhan dan pendapatan. Permasalahan informasi yang kurang dan waktu yang kurang efektif membuat peneliti ingin membantu masyarakat yang ingin mendapatkan informasi tentang perumahan sehingga tidak perlu meninggalkan kantor hanya membutuhkan akses internet sehingga setiap orang yang ingin membeli rumah bisa mendapatkan informasi yang detail, karena pada web yang dirancang mengumpulkan developer developer dikota padang dalam satu web sehingga masyarakat yang ingin mempunyai rumah bisa melihat, memilih, yang sesuai dengan lokasi yang strategis, harga, spesifikasi rumah dan dilengkapi dengan galeri. Hal ini disebabkan karena kegiatan Customer Relationship Management (CRM) yang masih traditional. Tidak adanya pemasaran yang terorganisasi secara baik, Banyak Pelaku industri developer yang melakukan pemasaran dan menyimpan data konsumen secara konvensional. Dalam Penelitian ini akan dibangun suatu aplikasi Customer Relationship Manajemen untuk pemasaran. Hubungan dengan konsumen akan dilakukan dengan suatu media web dengan berbagai fasilitas CRM. Sehingga konsumen akan nyaman dalam update informasi.

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Sunarti, Sunarti, Susan Rachmawati, and Frisma Handayanna. "PENINGKATAN PENDAPATAN UKM PADA HACORD GALLERY DENGAN APLIKASI WEB MARKETPLACE E-COMMERCE." Jurnal Terapan Abdimas 4, no. 2 (2019): 166. http://dx.doi.org/10.25273/jta.v4i2.4840.

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Abstract. Hacord Gallery is a central shop for souvenirs in Depok. The product that is marketed is the production of the Small and Medium Enterprises (UKM) of Depok city, already has permits, proper packaging, and the best quality products. More than 50 SMEs market their products such as types of fashion, crafts, souvenirs, craft, frozen food, food, beverages, and herbal medicines. The problem is marketing activities using conventional systems. By recording, both sales and purchase transactions in a book, promotion using brochures, financial management using a calculator and the quality of human resources is still low in education. Limited access to information and low competitiveness due to lack of information technology support and expensive internet access. Solutions to deal with problems are built by e-commerce marketplace applications. E-Commerce a website makes Hacord Gallery a center for souvenirs in the city of Depok and known by the public. The method in this service is a learning by doing method, starting from field surveys to evaluating training results. The training was conducted by giving information on the use of e-commerce applications to increase sales and income, mentoring was carried out using the application process while discussions were carried out by the service team and partners. The results of this activity in the form of e-commerce marketplace applications provide goods buying and selling services so as to create business opportunities for SMEs in marketing their products. To ensure the success of this program, an evaluation will be carried out at each stage of program development. Abstrak.Hacord Gallery merupakan toko pusat oleh-oleh kota Depok. Produk yang dipasarkan adalah produksi Usaha Kecil dan Menengah (UKM) kota Depok, sudah memiliki izin, kemasan layak dan kualitas produk terbaik. Lebih dari 50 UKM memasarkan produknya seperti jenis fashion, kerajinan, souvenir, craft, frozen food, makanan, minuman, dan jamu herbal. Permasalahannya adalah kegiatan pemasaran menggunakan sistem konvensional. Dengan melakukan pencatatan, baik transaksi penjualan ataupun pembelian ke dalam sebuah buku, promosi menggunakan brosur, pengelolaan keuangan menggunakan kalkulator dan kualitas sumber daya manusia masih rendah pendidikannya. Terbatasnya akses informasi dan rendahnya daya saing disebabkan kurangnya dukungan teknologi informasi dan mahal akses internet. Solusi untuk menangani permasalahan maka dibangun aplikasi marketplace e-commerce. E-Commerce sebuah website menjadikan Hacord Gallery sebagai pusat oleh-oleh dikota Depok dan dikenal masyarakat. Metode dalam pengabdian ini adalah metode learning by doing, di mulai dari survei lapangan sampai pada evaluasi hasil pelatihan. Pelatihan dilakukan dengan memberi informasi penggunaan aplikasi e-commerce untuk meningkatkan penjualan dan pendapatan, pendampingan dilakukan proses penggunaan aplikasi sedangkan diskusi dilakukan tim pengabdian dan mitra. Hasil kegiatan ini berupa aplikasi marketplace e-commerce menyediakan layanan jual beli barang sehingga menciptakan peluang bisnis para UKM dalam memasarkan produknya. Untuk menjamin keberhasilan program ini maka akan dilakukan evaluasi pada setiap tahapan perkembangan program.

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Riasti, Berliana Kusuma, Sahirul Alim Tri Bawono, and Eksan Setyawan. "E-MARKETPLACE BATIK." Indonesian Journal of Applied Informatics 1, no. 1 (2016): 45. http://dx.doi.org/10.20961/ijai.v1i1.8390.

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Batik is the ancestral heritage of Indonesia. Every region in Indonesia has a different motif. The distinctiveness of batik appeal to everyone from both outside and inside the country. But to do the media promotion process used to use print media such as brochures and other alternatives through batik exhibition performances and put them on display in stores.The website is a technology that can be accessed quickly. Only by knowing the website address people from any country can access the information in the address of the website. Therefore, by using these technologies can be used as a marketing medium that is easily accessible. The programming language used to develop websites using PHP are commonly used and easy to learn. Media storage (database) for the website is MySQL that can be used free of charge and powerful.Results obtained from this research is the design and application of E-Marketplace Batik. Applications already well underway based on testing using the BlackBox.

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Ajismanto, Fahmi, and Andika Widyanto. "Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT." Jurnal Teknologi Informasi dan Ilmu Komputer 7, no. 6 (2020): 1297. http://dx.doi.org/10.25126/jtiik.2020763791.

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Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode Strength, Weakness, Opportunities, and Threats (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius coordinate point antara internal factor dan external factor sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan range usia, dan jenis kelamin, kemudian implementasi search engine marketing (SEM) dan search engine optimization (SEO) lebih mendalam (S1, T1). Membuat hashtag ataupun keyword yang relevan dengan produk yang ditawarkan, membangun brand image (Personal Branding), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui marketplace ataupun website, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang. AbstractThe aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43 in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang

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Malik, Wahid Abdil, Minar Ferichani, and Emi Widiyanti. "Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 14, no. 2 (2018): 105. http://dx.doi.org/10.20961/sepa.v14i2.24996.

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This study aims to determine the magnitude of farm income coconut sugar in District Puring Kebumen, knowing internal factors (strengths and weaknesses) and external (opportunities and threats), to formulate a possible strategic alternatives and identifies priorities for the strategy to be applied in the development of farming of palm sugar in District Puring Kebumen. The research method used is descriptive method. Data analysis method used is the Revenue Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Analysis and QSPM. These results indicate that the amount of income of Rp 37,323,400.00 for the period June 2015 - June 2016. Internal Factor Evaluation (IFE) showed that coconut sugar farm has five strengths and four weaknesses. External Factor Evaluation (EFE) show gardens coconut sugar farm has four opportunities and five threats. SWOT Analysis generate alternative strategies that can be implemented that improve product with open innovation and their consumer confidence, create attractive packaging so that the consumer response is high, increase competitiveness through cooperatives or associations for joint marketing, and to expand the market by leveraging information technology such as the Internet. QSPM produce good strategic priorities to be implemented is to increase competitiveness through cooperatives or associations for joint marketing.

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Tuty, Dita Wahyu Ningtyas, Emi Widiyanti, and Bekti Wahyu Utami. "KORELASI FAKTOR PEMBENTUK PERSEPSI DENGAN PERSEPSI KONSUMEN TERHADAP MEDIA PEMASARAN ONLINE (www.goodplant.co.id)." Caraka Tani: Journal of Sustainable Agriculture 32, no. 2 (2018): 108. http://dx.doi.org/10.20961/carakatani.v32i2.14996.

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The development of information technology has opened a business network, especially the Internet. Agribusiness actors have also started using the internet to market their products using the website. www.goodplant.co.id is an e-commerce that sells hydroponics products. This study is intended to identify the characteristic of perception maker of the consumers of goodplant.co.id, correlation of consumers’ perception maker characteristics and consumers’ perception of quality of goodplant.co.id as an online marketing media. This study applied a descriptive study through the survey. The subject of this study was people who have accessed the website, or people who have done any transaction on the website. The subject was chosen using judgment sampling by Google Docs. The amount of the subject is decided to use the estimation of population proportion and confidence level, which was made with 95% of 100 respondents. This study was conducted using two kinds of data, primary data, and secondary data. The data were analyzed using Kendall correlation. The result of the study showed that: (1) the age range of the respondents is 17 – 34 years old, (2) the education of the respondents are diploma/ undergraduate degree, (3) most of the respondents are an employee or entrepreneur, and having high revenue, (4) most of the also frequently do online shopping. There was a significant correlation between education, revenue, occupation, and online shopping experience toward the consumers’ perceptions of goodplants.co.id as an online marketing media. However, there was no significant correlation between the age range of the consumers with their perceptions of goodplants.co.id as an online marketing media.

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Journal articles on the topic 'Marketing Information Syst- em'

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