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Relevant bibliographies by topics / Marketing; Integrated Marketing Communications; Integrated Marketing Communications strategy / Books

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Books on the topic 'Marketing; Integrated Marketing Communications; Integrated Marketing Communications strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Hutton, Jim. Marketing communications: Integrated theory, strategy & tactics. Pentagram Pub., 2002.

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2

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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3

Shin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38091-4.

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4

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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5

author, Luck Edwina, Barker Nigel author, Sassenberg Anne-Marie author, Shimp Terence A. author, and Andrews J. Craig author, eds. Integrated marketing communications. 5th ed. Cengage, 2018.

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6

Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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7

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Butterworth-Heinemann, 1995.

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8

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Prentice Hall Fiancial Times, 2004.

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9

Kliatchko, Jerry G. Understanding integrated marketing communications. University of Asia and the Pacific, Institute of Communication, 2002.

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10

DiMarco, John. Strategic Communication and Integrated Marketing. Edited by Stephanie Smith. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071959336.

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11

Chris, Berry, and Pulford Alan, eds. Strategic marketing communications: New ways to build and integrate communication. Kogan Page, 1997.

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12

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. NTC Business Books, 1994.

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13

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. Routledge, 2004.

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14

1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. Kogan Page, 2002.

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15

R, Smith P. Marketing communications: An integrated approach. Kogan Page, 1995.

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16

Yeshin, Tony. Integrated marketing communications 2000-2001. Butterworth-Heinemann, 2000.

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17

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Pearson Prentice Hall, 2004.

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18

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Pearson Prentice Hall, 2007.

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19

Yeshin, Tony. Integrated marketing communications: The holistic approach. Butterworth-Heinemann, 1998.

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20

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Prentice Hall, 2002.

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21

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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22

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2018. http://dx.doi.org/10.4324/9781315164342.

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23

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9780203553916.

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24

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2008. http://dx.doi.org/10.4324/9780080878294.

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25

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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26

Strategic Integrated Marketing Communications. Routledge, Chapman & Hall, Incorporated, 2014.

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27

Strategic Integrated Marketing Communications. Routledge, 2018.

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28

Percy, Larry. Strategic Integrated Marketing Communications. Butterworth-Heinemann, 2007.

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29

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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30

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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31

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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32

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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33

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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34

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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35

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2023.

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36

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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37

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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38

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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39

Strategic Integrated Marketing Communications. Routledge, 2008.

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40

Marketing Communications: Integrated Theory, Strategy & Tactics. Pentagram Pub., 2002.

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41

Strategic Integrated Marketing Communications 2e. Routledge, 2014.

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42

Integrated marketing communications: Strategic planning perspectives. 2nd ed. Pearson Prentice Hall, 2008.

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43

Integrated marketing communications: Strategic planning perspectives. Pearson Prentice Hall, 2005.

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44

Integrated Marketing Communications Strategic Planning Perspectives. Pearson Canada, 2017.

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45

Percy, Larry. Strategic Integrated Marketing Communications: Theory and Practice. Taylor & Francis Group, 2008.

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46

A Practical Guide to Integrated Marketing Communications (Marketing in Action). Kogan Page, 1995.

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47

Hart, Norman. Implementing an Integrated Marketing Communications Strategy (Hawksmere Special Briefing). Thorogood, 1999.

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48

Integrated Marketing Communications: Strategic Planning Perspectives, Loose Leaf Version. Pearson Education Canada, 2017.

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49

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan Limited, 2014.

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50

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan, 2016.

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