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Relevant bibliographies by topics / Marketing; Integrated Marketing Communications; Integrated Marketing Communications strategy / Journal articles

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Journal articles on the topic 'Marketing; Integrated Marketing Communications; Integrated Marketing Communications strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Kozak, Kateryna, Roman Bakay, and Roman Leyzerovych. "Integrated marketing communications as a tool for enhancing customer loyalty." Actual problems of innovative economy and law 2025, no. 3 (2025): 82–86. https://doi.org/10.36887/2524-0455-2025-3-17.

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This article examines the role of integrated marketing communications in promoting customer loyalty. The research aims to analyze and summarize existing theoretical and methodological foundations related to integrated marketing communications and substantiate their role in building customer loyalty. The article examines the theoretical and methodological aspects of integrated marketing communications as a crucial tool in modern marketing. It presents various scholarly perspectives on defining integrated marketing communications, emphasizing the importance of consistency and coordination across

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Henley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (2001): 141–55. http://dx.doi.org/10.1300/j054v09n01_08.

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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi Untuk Usaha Kecil Menengah." Economic Reviews Journal 2, no. 1 (2022): 39–45. http://dx.doi.org/10.56709/mrj.v2i1.39.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness

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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2023): 1–11. http://dx.doi.org/10.47467/manbiz.v3i1.1870.

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  To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the

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Syahputri, Rima Rizki, and Zuhrinal M Nawawi. "Pengaruh Komunikasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2024): 12–22. http://dx.doi.org/10.47467/manbiz.v3i1.582.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness

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Key, Thomas Martin, and Andrew J. Czaplewski. "Upstream social marketing strategy: An integrated marketing communications approach." Business Horizons 60, no. 3 (2017): 325–33. http://dx.doi.org/10.1016/j.bushor.2017.01.006.

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Šķiltere, Daina, and Santa Bormane. "CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 25, 2018): 478. http://dx.doi.org/10.17770/sie2018vol1.3406.

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Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communicat

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TerentevA, Nataliya, and Ye PAVELCHUK. "INTEGRATED MARKETING COMMUNICATIONS AS A FACTOR OF EFFECTIVE ENTERPRISE DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 249–53. http://dx.doi.org/10.31891/2307-5740-2021-300-6-39.

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In today’s competitive environment, companies must constantly interact with existing and potential customers. At the same time, the basic tools of marketing communications are no longer effective enough. An integrated approach to the formation of a complex of marketing communications is thus able to help companies strategically build communication with consumers. Multilateral study of the concept of integrated marketing communications and its differences from the complex of marketing communications is the basis for determining its role in the formation of communications between businesses and

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Csikósová, Adriana, Mária Antošová, and Katarína Čulková. "Strategy in Direct and Interactive Marketing and Integrated Marketing Communications." Procedia - Social and Behavioral Sciences 116 (February 2014): 1615–19. http://dx.doi.org/10.1016/j.sbspro.2014.01.444.

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Butarbutar, Novita, Sherly Sherly, Onita Sari Sinaga, Winda Sri Astuti Doloksaribu, and Acai Sudirman. "The Influence of Experiential Marketing and Integrated Marketing Communications on Visitor Loyalty." International Journal of Business, Law, and Education 4, no. 2 (2023): 1066–75. http://dx.doi.org/10.56442/ijble.v4i2.283.

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In responding to various tourism problems and competition between industries, as well as increasing the spirit of creativity in entrepreneurship in Indonesia, a special marketing strategy is needed in the tourism sector. In the context of tourism in the Lake Toba tourist area, several factors, such as experiential marketing and integrated marketing communication, can influence visitor loyalty. The main aim of this research is to analyze the influence of experiential marketing and integrated marketing communications on visitor loyalty in the Lake Toba tourist area. This research uses a literatu

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Bormane, Santa. "TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 21, 2019): 84. http://dx.doi.org/10.17770/sie2019vol6.3717.

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Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc.,

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Панченко, Ганна. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ЯК ЧИННИК ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА". Economical 1, № 1(22) (2020): 72–80. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-72-80.

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It is determined that domestic enterprises of today are under constant competitive pressure, due to the growing uncertainty and variability of the marketing environment, the acceleration of STP, the evolution of society's needs. It is shown that marketing communications should reduce the impact of negative external and internal influences on the functioning of the business due to the ability to increase its competitive advantages and maintain their advantageous position in an unstable economy. It has been proven that an effective integrated marketing communication strategy is potentially impor

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Rismayanti, Rebekka. "Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi." Jurnal ILMU KOMUNIKASI 13, no. 2 (2017): 253. http://dx.doi.org/10.24002/jik.v13i2.835.

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Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costu

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Berezyuk, Vitaliy, and Andriy Donets. "Marketing communications in the Internet environment: the essence and problems of integration." Marketing and Digital Technologies 1, no. 7 (2023): 120–27. http://dx.doi.org/10.15276/mdt.7.1.2023.9.

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The aim of the article. The purpose of this article is to specify and update the categorical apparatus respecting Internet marketing, based on the authors' approach to the classification of integrated marketing communications on the Internet. Furthermore, the authors determine key indicators of success in the implementation of integrated promotion models at enterprises. Analyses results. The article is designed to research the essence of the categories "Internet marketing" and "Internet communication". These categories were analyzed and clarified from the perspective of their systematic connec

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CHUBUKOVA, O.Yu., and V.V. MARTSYNOVSKYI. "Integrated marketing communications: relevant questions of the theory." Market Relations Development in Ukraine №6(217)2019 136 (August 27, 2019): 63–72. https://doi.org/10.5281/zenodo.3378325.

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The subject of research is a set of specific features inherent to integrated marketing communications (IMC). The purpose of writing this article is to systematize the approaches in studying the IMC existing in Ukraine, and to offer the definition of the ’integrated marketing communications’ concept that would most closely correspond to the current state of its development. The methodology of the work: methods of analysis and synthesis; methods of comparisons and generalizations. The results of the work. The differences between such pairs of concepts are clarified: traditional marke

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Aji, Dandi Anggoro, and Rina Juwita. "BRAND ACTIVATION SEBAGAI BENTUK STRATEGI KOMUNIKASI PEMASARAN TERPADU (STUDI KASUS: HEADSTOCK COFFEE DI BALIKPAPAN)." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 4, no. 3 (2023): 1446–62. http://dx.doi.org/10.35870/jimik.v4i3.354.

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In the era of the development of information and communication technology, it is very influential in many business fields, one of which is the coffee shop business or often called a coffee shop. The purpose of this research is to find out brand activation as a form of integrated marketing communication strategy (Case study: Headstock Coffee in Balikpapan City). This research method is qualitative with a qualitative descriptive research type. The type of data used in this research is primary data including key informants and informants, as well as secondary data in the form of some literature s

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Putra, Retno, and Wullan Furrie. "Strategi Komunikasi Pemasaran dalam Optimalisasi Media Sosial Instagram Nafas Pertama." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 5, no. 3 (2024): 2523–34. http://dx.doi.org/10.35870/jimik.v5i3.955.

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This research aims to identify and analyze First Breath marketing communication strategies in optimizing Instagram. First Breath, a birth documentation vendor, uses Instagram to expand its market and increase interaction with its audience. Using Integrated Marketing Communications (IMC) theory, this research focuses on advertising, sales promotions, public relations, direct marketing, interactive marketing, events and experiences, and word of mouth marketing. The research method is a qualitative case study through in-depth interviews with the marketing team, Instagram content analysis, and par

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I., Bilić,, and Mateljak, Ž. "Strategic Integration of Integrated Marketing Communications, Case of Croatia." Journal of Business Theory and Practice 3, no. 2 (2015): 119. http://dx.doi.org/10.22158/jbtp.v3n2p119.

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<p><em>The main purpose of this paper is to investigate the relationship between the development of integrated marketing communications, corporate communication strategy and its alignment with overall corporate strategy in Croatian companies. In addition, in Croatian business environment, particularly in the period of economic crisis, companies try to reduce their costs which results in neglecting the communication function. There is also the eternal scientific question regarding the effects of investment in the marketing and communication functions. Therefore, this question will b

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Sulaeman, Dede, Reni Novia, and Amanda Sherly Devita Vanny. "PENERAPAN INTEGRATED MARKETING COMMUNICATION GALERI WIRDA PONDOK UNGU BEKASI." DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah 12, no. 1 (2024): 34–49. http://dx.doi.org/10.33592/dk.v12i1.4763.

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Micro, Small, and Medium Enterprises (MSMEs) are the most common type of business, especially in Indonesia. Many business sectors are the same, so there are many competitors. The clothing store Galeri Wirda Pondok Ungu Bekasi, as an MSME in the clothing sector, for example, with many of the same and similar businesses, requires a marketing strategy. The role of Integrated Marketing Communication (IMC) as a marketing strategy in providing clear information to consumers with various marketing media helps businesses survive and increase their sales. By using the analysis of IMC theory, this study

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Catovic, Azra, Elma Elfic-Zukorlic, and Irma Masovic-Muratovic. "Strategy of integrated marketing communications in the organization." Ekonomski izazovi 5, no. 9 (2016): 77–87. http://dx.doi.org/10.5937/ekoizavov1609077c.

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Aesthetika, Nur Maghfirah, and Poppy Febriana. "Integrated Marketing Communication Bawean Island Tour." Prosiding Semnasfi 1, no. 1 (2018): 276. http://dx.doi.org/10.21070/semnasfi.v1i1.1163.

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Bawean Island which is within the scope of Gresik Regency has the potential of nature, culture, and religiontourism. The natural resources that have this potential will develop if managed and promoted with an effective and efficient strategy. The purpose of this study to analyze the communication strategy used by the local government of Gresik Regency in promoting potential tourism in Bawean Island. In this qualitative descriptive study the primary data was obtained through in-depth interviews with the head of Departement of Culture Tourist Youth and Sport in Gresik. The questions in the inter

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Rico, Rico, Nafiah Ariyani, and Didi Susanto. "Implementation Strategy of Integrated Marketing Communication (IMC) to Improve Company Image: Case Study on PT. Anugerah Sawit Inti Harapan." Pancasila International Journal of Applied Social Science 2, no. 01 (2023): 42–54. http://dx.doi.org/10.59653/pancasila.v2i01.453.

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The development of the palm oil industry is increasingly rapid, triggering intense competition among companies in this industry. One of the key factors in winning the competition is a good company image. Integrated Marketing Communication (IMC) emerged as a holistic strategy to build and improve a company's image. PT. Anugerah Sawit Inti Harapan, as a leading company in this sector, faces the challenge of strengthening their corporate image amidst market dynamics. This research aims to analyze the strategy for implementing Integrated Marketing Communication (IMC) in improving the company's ima

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Rayter, Kseniya Alekseevna. "Transformation of marketing communications: analog, digital and phygital environment." Финансы и управление, no. 2 (February 2025): 22–34. https://doi.org/10.25136/2409-7802.2025.2.73497.

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The article examines the customer-oriented theories of marketing communications from 1950 to 2025. The aim of the study is to identify the influence of the technological environment on marketing communications. In the frame of this research the most significant technologies and technological products from a customer-oriented perspective over the past 75 years have been systematized. The study examines the preconditions for the emergence of digital and phygital environments, and the evolution of marketing communication practices in analog, digital and phygital environments, as well as the conce

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ZABURMEKHA, Ye. "EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITIES OF A COMMERCIAL BANK." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4(3) (2020): 187–91. https://doi.org/10.31891/2307-5740-2020-284-4(3)-34.

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In modern conditions of rapid development of information economy and growth of economic significance Information about financial and banking institutions that compete with the advantage is the use of content marketing communications, justified by a review of the effectiveness of financing such activities and correct determination of its effectiveness. As you know, neither commercial banks use a variety of methods to stimulate the sale of banking products, advertising services, etc. However, with the development of marketing, replenishment of market conditions of functioning of banking institut

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Ozuem, Wilson, Kerry Howell, and Geoff Lancaster. "Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective." Qualitative Market Research: An International Journal 25, no. 2 (2022): 272–92. http://dx.doi.org/10.1108/qmr-07-2021-0098.

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Purpose The concept of integrated marketing communications (IMC) was developed in the 1990s and has gained significant interest from academics and practitioners, yet it is seldom achieved in practice. The purpose of this paper is to investigate the reasons behind this assertion. Design/methodology/approach Knowledge needed for this study was generated from a case study of a global company, operating a decentralized organizational structure in the health-care industry. Findings Thirty semi-structured interviews were performed with marketing employees and management. This paper contributes to fa

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Muhammad Haidul Fikri and Sa’diyah El Adawiyah. "Pengaruh Integrated Marketing Communication Terhadap Citra Perusahaan Ortuseight." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 1, no. 4 (2023): 79–88. http://dx.doi.org/10.47861/tuturan.v1i4.508.

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Business competition between sports brands is very tight. There is intense competition between brands in Indonesia, for this reason each brand creates a strategy for its brand, such as Integrated Marketing Communication (IMC). In the business world, Integrated Marketing Communication (IMC) is one of the strategies that is the most important point for creating integrated marketing communications in order to attract consumers and build an image. As is done by the local brand, Ortuseight. The theory used is integrated marketing communication which includes advertising, sales promotion, personal s

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Ardhoyo, Novalia Agung Wardjito, Sunarto Sunarto, and Hifni Alifahmi. "Penerapan Metode Analytical Hierarchy Process Dalam Komunikasi Pemasaran Pada Era New Wave Marketing." Jurnal Pustaka Komunikasi 6, no. 2 (2023): 294–308. http://dx.doi.org/10.32509/pustakom.v6i2.2969.

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The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formula model for setting priorities for their digital marketing communication activities. So the purpose of this research is (1) to find the priority model of choice in marketing communication activities through digital Primago. (2) To find the factors to be considered in designing an

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Ekklesia Gabriella, Anandia, and Farid Farid. "Komunikasi Pemasaran Media Sosial Instagram @carameleatery." Kiwari 2, no. 3 (2023): 387–94. http://dx.doi.org/10.24912/ki.v2i3.25868.

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This culinary cafe business is getting crowded thanks to Instagram trends. The concept of "Instagramable", which attracts buyers and sellers through various forms of advertisements through content marketing, has become a new trend in major cities in recent years. Caramel Eatery's marketing communications strategy is to create marketing content through Instagram, which is then used as a messaging medium and marketing. The purpose of this study is to determine the marketing communication strategy of Caramel Eatery on Instagram social media. This study adopts qualitative description method and us

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Widjaja, Gunawan. "What Experts Tell about Integrated Marketing Communication for Effective Business Promotion and Sale Strategy." Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 5, no. 1 (2022): 48–62. http://dx.doi.org/10.31538/iijse.v5i1.1661.

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The expert’s study about integrated marketing communications for promotion and sales strategies ineffective business activities is the main objective of this study. We address the core gap here through a literature review that addresses integrated marketing communications in sales and promotions in every business. We found data from more than 50 articles on the economics of marketing and business communications in sales and promotion. After we found the data, we studied it comprehensively under the phenomenological approach to finding findings or answers that were valid and believed to be vali

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Prayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.

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The discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strat

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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their st

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Harwani, Yuli, Budi Suharjo, Rita Nurmalina, and Gendut Suprayitno. "MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 2 (2018): 186. http://dx.doi.org/10.22441/mix.2018.v8i2.001.

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Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, int

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Ustaev, R. M., A. A. Vasilchenko, K. A. Ibragimbekov, N. B. Uzdenov, and K. K. Fanailov. "On the implementation of the tools of the integrated marketing communications system at various stages of the organization's life cycle." Вестник Северо-Кавказского федерального университета, no. 3 (102) (2024): 158–63. http://dx.doi.org/10.37493/2307-907x.2024.3.17.

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Introduction. The growth of the competitive environment and the introduction of new management technologies to meet the needs of the market have led in recent years to the intensification of commercial activities of Russian entities. The importance of marketing in the management of organizations, especially those related to trade, which link production and consumption through commercial activities, has increased, contributing to a greater degree of success. At the same time, when managing commercial activities, trade organizations do not fully use marketing tools. In the conditions of a modern

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Fatimah, Adinda, and Isnawijayani Isnawijayani. "STRATEGI KOMUNIKASI PARIWISATA PANTAI TONGACI DI SUNGAILIAT BANGKA BELITUNG." Jurnal Inovasi 15, no. 1 (2023): 1–10. http://dx.doi.org/10.33557/ji.v15i1.2192.

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The purpose of this research is to see the Communication Strategy of the Tongaci Beach Tourism in Sungailiat Bangka Belitung. This research method is qualitative with the approach of observation, interviews, literature study and documentation. The research subjects consisted of tourist attraction using the theory of Integrated Marketing Communication (IMC) in the field of tourism marketing communication by Bungin (2015) as the theoretical basis of the research entitled Tongaci Beach Communication Strategy in Sungailiat Bangka Belitung. This research is a research on the analysis of communicati

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Husna Rangkuti, Munafiatul, and Nurul Jannah. "Analisis Penerapan Integrated Marketing Communication (IMC) pada Produk Kur Mikro (Studi Kasus Bank Syariah Indonesia KCP Binjai Sudirman)." Regress: Journal of Economics & Management 2, no. 2 (2022): 144–48. http://dx.doi.org/10.57251/reg.v2i2.348.

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This study uses a qualitative method with a case study approach. Where this study uses four informants. Data collected through observation, interviews, and documentation. From the results of the research conducted, it can be concluded that Bank Syariah Indonesia KCP Binjai Sudirman uses a marketing communication strategy for Kur Mikro products, in this case using marketing communications consisting of advertising, sales promotion, public relations, personal selling, and direct marketing to the field. Where in the implementation of the strategy carried out using various kinds of tools from each

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Junaedi, Rusli Akhmad. "Analysis of Integrated Marketing Communication Strategy for Surabaya Medical Tourism." Journal of Language, Communication, and Tourism 3, no. 1 (2024): 1–14. https://doi.org/10.25047/jlct.v3i1.5441.

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This article investigates an integrated marketing communication (IMC) strategy to develop Surabaya Medical Tourism's marketing process so that local medical tourists know Surabaya City's identity as a medical tourism destination. Background draws its inspiration from the fact that many residents of Surabaya City opt to seek medical treatment abroad despite Surabaya City being a popular destination for medical tourism and home to several major hospitals in Indonesia. The method uses a case study design with a qualitative methodology. Collected data through in-depth interviews, observations, and

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Sukirman, Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, and Umi Setyorini. "The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers." JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) 9, no. 3 (2023): 792–97. http://dx.doi.org/10.35870/jemsi.v9i3.1196.

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The purpose of this research is to explore and assess the deployment of integrated marketing communications in order to increase brand recognition and its impact on purchase decisions. Purposive sampling was utilized in this work as a non-probability sampling strategy. The researchers considered numerous sample characteristics in this study, including age (17-50) and having utilized travel agency services at least once to book aircraft tickets, trains, events, or hotel reservations. The purposive sampling technique was applied, and 100 samples were collected. SmartPLS was utilized to do partia

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Shinta Lukito. "The Influence of Integrated Marketing Communications on Brand Awareness and its Impact on the Repurchase Intention of Batik X at PT. Mahakarya Putra Indonesia." Journal of Information Systems Engineering and Management 10, no. 41s (2025): 1141–56. https://doi.org/10.52783/jisem.v10i41s.8176.

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The batik industry in Indonesia has significant potential with a wide market share and a high number of consumers. However, PT Mahakarya Putra Indonesia, as one of the companies engaged in the batik fashion industry, still faces challenges in achieving a repurchase rate of 60%, while the realization is only 32%. The company has implemented various strategies, including integrated marketing communications, to increase brand awareness and repurchase intention. This study aimed to analyze the effect of integrated marketing communications on brand awareness and its impact on the repurchase intenti

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ARDHOYO, Novalia Agung Wardjito, Sunarto SUNARTO, and Hifni ALIFAHMI. "Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive." International Journal of Environmental, Sustainability, and Social Science 4, no. 4 (2023): 1036–47. http://dx.doi.org/10.38142/ijesss.v4i4.655.

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Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and efficiency in each Primago digital marketing communication program. The aims of this research are (1) to find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. (2) To find priority choices in building netizen cognition.

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Santara, Marsha Vella, and Heidy Arviani. "Strategi marketing communications melalui emina girl gang ambassador oleh emina cosmetics di masa pandemi covid-19." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 9, no. 2 (2023): 179–96. https://doi.org/10.52434/jk.v9i2.2389.

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AbstractThe COVID-19 pandemic has certainly had an impact on all areas of industry, including the beauty industry. One of the marketing communication strategies implemented by Emina Cosmetics is with a brand ambassador named Emina Girl Gang Ambassador (EGGA). However, due to the Corona SARSCoV-2 virus or the Covid-19 pandemic that broke out in Indonesia, the implementation of Emina Girl Gang Ambassador underwent changes and adaptation due to new policies during the Covid-19 pandemic. This research aims to find out the marketing communication strategy through Emina Girl Gang Ambassador by Emina

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Bogdan, Nataliia M., Illia M. Pysarevskyi, Olga M. Ivanova, and Mariia M. Pokolodna. "Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business." Business Inform 6, no. 533 (2022): 137–42. http://dx.doi.org/10.32983/2222-4459-2022-6-137-142.

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The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy that meets the specifics and goals of the enterprise in order to achieve a high level of competitiveness and desired result of activity is substantiated. The features and structure of the complex of marketing communications of tourism industry enterpri

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Suay, Francisco. "Integrated marketing communications. The Coca-Cola Spain IMC model." Revista de Estudios Empresariales. Segunda Época, no. 2 (December 22, 2020): 18–31. http://dx.doi.org/10.17561/ree.v2020n2.2.

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In the development of the Integrated Marketing Communications (IMC), in these more than 30 years of evolution, multiple studies have been developed to understand the concept, its dimensions as well as the implication for consumers and companies. In this article we review the concept of the IMC taking a theoretical perspective and delve into each of its components. To complete the theoretical review, we analyze the dimensions that make up the IMC. One of the aspects that has received poor attention by the literature has been the involvement of consumers and how companies have adapte

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Pitaloka, Filia Aurel, and Zon Vanel. "Integrated Marketing Communications Lignum Coffee Dalam Upaya Meningkatkan Penjualan." Jurnal Pustaka Komunikasi 6, no. 2 (2023): 218–31. http://dx.doi.org/10.32509/pustakom.v6i2.2636.

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The presence of the COVID-19 pandemic has created negative impact in all existing business lines. The micro small and medium enterprises sector has been the sector that has been hit the hardest by the pandemic. This has an impact on the income of small bussinessess which shrink so that they cannot afford operational costs and bankrupt. In line with current conditions, Lignum Coffee has also experienced a decline in sales turnover amid the pandemic. Based on this background, this study aims to find out and describe how Lignum Coffee’s integrated marketing communication strategy is in an effort

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Ilham, Yanuar, Nugraha Sugiarta, and Oky Mauludya Sudradjat. "PHOTOGRAPHY SERVICES MARKETING COMMUNICATION STRATEGY." ArtComm : Jurnal Komunikasi dan Desain 4, no. 2 (2021): 67–78. http://dx.doi.org/10.37278/artcomm.v4i2.431.

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This research is titled Marketing Communication Strategy Photography services (case study of Personal Selling communication Model in maintaining the Wedding photography product line in Pixto Creative Studio in Bandung). This research explains the personal selling communication strategy and the competing strategy of photography services at Pixto Creative as part of the Integrated marketing communication mix and the service marketing mix that will be used as a reference for Pixto Creative to enhance communication tools to promote potential customers. The purpose of this research is to know the s

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Bernikova, E. V., and E. V. Tikhonova. "Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market." Vestnik Universiteta, no. 4 (June 5, 2021): 57–63. http://dx.doi.org/10.26425/1816-4277-2021-4-57-63.

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The article analyses the experience of the Russian distribution company of the market of aesthetic medicine in implementing the communication strategy of a new educational product in a turbulent marketing environment. The paper formulates the principles of establishing profitable communication with core audiences, substantiates the choice of marketing communications instruments, as well as the techniques for their combination and the development of advertising material used for achieving synergistic effect from marketing and advertising activities. The authors notice a high value of Integrated

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Nirwana, Tri Ruwanti Bela, Hamidah, and Muslimin. "Analisis Strategi Komunikasi Pemasaran MS Glow Kepada Konsumen Melalui Instagram dalam Meningkatkan Brand Awareness." Pubmedia Social Sciences and Humanities 1, no. 4 (2024): 14. http://dx.doi.org/10.47134/pssh.v1i4.189.

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Communication strategies in marketing can help consumer interest which will have an impact on increasing sales and good brand awareness. The aim of this research is to find out how Ms Glow's marketing communication strategies and supporting and inhibiting factors to consumers via Instagram increase brand awareness. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, IMC (Integrated Marketing Communication) theory is used. The research results show that MS Glow Distributor Palembang carries out a marketing comm

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Heidy Jane Amanda Wattimena, Grace. "Strategi Komunikasi Pemasaran Terpadu Produk “Kopi Kenangan”." SKETSA BISNIS 11, no. 1 (2024): 24–41. http://dx.doi.org/10.35891/jsb.v11i1.4550.

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Abstract This article aims to show the application of Integrated Marketing Communication (IMC) in the context of Kopi Kenangan, a popular coffee company in Indonesia. IMC is an approach that integrates various marketing and communications elements to achieve consistent and effective goals. The research approach uses qualitative with qualitative descriptive methods. The research results show that the implementation of IMC has made Kopi Kenangan successful in creating a well-coordinated marketing strategy, starting from branding, promotions, to communication with customers. This article analyzes

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Bennett, Roger, and Helen Gabriel. "Schools sponsorship: Corporate philanthropy or integrated marketing communications weapon?" Journal of Communication Management 4, no. 2 (1999): 135–58. http://dx.doi.org/10.1108/eb023514.

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Yustinus, Samuel Simarmata, and Aprianingsih Atik. "Proposed Integrated Marketing Communication Strategy at Serayu Kopi Medan." International Journal of Current Science Research and Review 05, no. 09 (2022): 3564–73. https://doi.org/10.5281/zenodo.7086314.

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<strong>ABSTRACT:</strong> Serayu Kopi is a food and beverage business that sells food and beverages, especially those made from coffee. Serayu Kopi was founded in 2017 with a vision to become a cafe that serves high quality food and drinks from local ingredients. Currently, Serayu Kopi has 18 employees to support its operational activities. Currently, Serayu Kopi is facing a problem where there is a very significant decline in sales from 2020. This is because the promotional mix has not been maximized to achieve sales targets. The author conducts internal and external analysis to reach the ro

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Niko Yehezkiel and Nafiah Ariani. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 6 (2024): 3962–78. http://dx.doi.org/10.47467/alkharaj.v6i6.1405.

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Discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategie

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