Relevant bibliographies by topics / Marketing integration

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing integration'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 May 2022

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Journal articles on the topic "Marketing integration"

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Alon, Ilan, Shan Chen, and Marco Mandolfo. "Supply chain – marketing integration." Business Process Management Journal 25, no. 2 (2019): 368–78. http://dx.doi.org/10.1108/bpmj-04-2018-0106.

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PurposeThe purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It offers research propositions on redefining the business process of European SMEs and Chinese importers in light of the initiative.Design/methodology/approachSMEs’ export barriers, particularly in SCM and marketing, are identified through literature review. Then they are discussed in accordance with the measures that New Silk Road proposed.FindingsLogistic infrastructure development under the New Silk Road signif
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Balmer, John M. T. "Corporate marketing myopia and the inexorable rise of a corporate marketing logic." European Journal of Marketing 45, no. 9/10 (2011): 1329–52. http://dx.doi.org/10.1108/03090561111151781.

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PurposeThis article outlines the nature of corporate marketing myopia and details the salient characteristics of a corporate marketing logic. The notion of identity‐based views of the firm is held to be highly meaningful to the comprehension of corporate marketing. In addition, the paper aims to broaden the understanding of the antecedents of corporate marketing by making reference to earlier, integrative endeavours (sensory integration, design integration, communications integration, branding integration and identity integration).Design/methodology/approachThe commentary explains the nature,
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Larson, Paul D., and Robert F. Lusch. "Functional Integration in Marketing Channels:." Journal of Marketing Channels 2, no. 1 (1992): 1–28. http://dx.doi.org/10.1300/j049v02n01_01.

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Larpsiri, Ravipa, and Mark Speece. "Technology integration." Marketing Intelligence & Planning 22, no. 4 (2004): 392–406. http://dx.doi.org/10.1108/02634500410542752.

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Kleinaltenkamp, Michael, Roderick J. Brodie, Pennie Frow, Tim Hughes, Linda D. Peters, and Herbert Woratschek. "Resource integration." Marketing Theory 12, no. 2 (2012): 201–5. http://dx.doi.org/10.1177/1470593111429512.

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Findsrud, Rolf, Bård Tronvoll, and Bo Edvardsson. "Motivation: The missing driver for theorizing about resource integration." Marketing Theory 18, no. 4 (2018): 493–519. http://dx.doi.org/10.1177/1470593118764590.

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Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects that guide them. Based on a literature review of resource integration and motivation theories, this article proposes including motivation as a driver of resource integration and integrating concepts from motivation theories into the resource integration process. This approach extends the understanding and conceptualization of actors’ resource integration processes, such that motivation determines the direction, intensity, and persistence
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Topolšek, Darja, Anton Čižman, and Martin Lipičnik. "Collaborative Behaviour as a Facilitator of Integration of Logistic and Marketing Functions – The Case of Slovene Retailers." PROMET - Traffic&Transportation 22, no. 5 (2012): 353–62. http://dx.doi.org/10.7307/ptt.v22i5.200.

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Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual dep
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Puttassa, Anantaporn, and Phapruke Ussahawanitchakit. "MARKETING KNOWLEDGE INTEGRATION AND MARKETING PERFORMANCE: SOFTWARE BUSINESSES IN THAILAND." International Journal of Business Research 13, no. 3 (2013): 29–44. http://dx.doi.org/10.18374/ijbr-13-3.2.

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Mulhern, Francis J. "Retail marketing: From distribution to integration." International Journal of Research in Marketing 14, no. 2 (1997): 103–24. http://dx.doi.org/10.1016/s0167-8116(96)00031-6.

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McGlasson, W. B. "INTEGRATION OF POSTHARVEST TECHNOLOGY AND MARKETING." Acta Horticulturae, no. 247 (September 1989): 277–83. http://dx.doi.org/10.17660/actahortic.1989.247.53.

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Dissertations / Theses on the topic "Marketing integration"

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Darr, Willi. "Integrierte Marketing-Logistik : Auftragsabwicklung als Element der marketing-logistischen Strukturplanung /." Wiesbaden : Dt. Univ.-Verl, 1992. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=002870585&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Soni, Mayur. "Building corporate brand orientation through cross-functional integration within marketing brand orientation through cross-­‐functional integration within marketing." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26355.

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Prior research defines brand orientation as an approach in which the processes of the organization revolve around the creation, development and protection of brand identity in an ongoing interaction with target customers with the aim of achieving lasting competitive advantages in the form of brands (Urde, 1999). This research paper examines how marketing managers perceive corporate brand orientation with a Financial services company, namely Standard Bank Group Limited (Standard Bank) and what influence cross-functional integration has in enhancing the level of brand orientation. The study desi
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Dehqan, Agri. "Podcast Social Marketing: : “Selling Integration like soap”." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210751.

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To identify key issues concerning the use of Swedish Radio’s podcasts as a vehicle for social marketing to promote integration, a thematic analysis was conducted on podcasts published by the Kurdish department of Swedish Radio (SR) during one week. From a total of 37 published podcasts which were analyzed during the chosen time frame, three central themes were identified: (a) crime and criminality, (b) incidents and events related to different municipalities and at state level in Sweden at the time, and (c) issues related to refugees and immigration in Sweden. Each of these central themes comp
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Bruning, I. "Managing the integration of marketing and sales in mergers." Thesis, Cranfield University, 2005. http://dspace.lib.cranfield.ac.uk/handle/1826/3241.

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In recent years, the motives for mergers have increasingly changed from cost-driven mergers to market-driven mergers, which intend to improve the market position, to enlarge the product portfolio or to get access to new markets. Therefore, integrating the marketing and sales (M&S) area plays a significant role to achieve the merger goals. M&S is the only business area with direct interface to customers. As a result, post-merger integration (PMI) activities in M&S have direct impact on customer relationships. However, various empirical studies reveal that companies have real problems to realise
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Kahn, Kenneth B. "Marketing's integration with other departments." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/39734.

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In light of greater emphasis on horizontal management and team-oriented approaches to product development/management, there is a growing need to better understand interdepartmental integration. To meet this need, this dissertation proposed a model of interdepartmental integration, which distinguished integration as a composite of interaction and collaboration. Incorporating contingency and sociotechnical theories, two main research propositions were developed and served as the foundation for the proposed model: 1) an individual department's attributes will influence its interaction behavior an
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Carnelley, Jacqueline Antoinette. "The Components of Marketing Capability : a framework and processes of knowledge integration for development." Thesis, University of Pretoria, 2018. http://hdl.handle.net/2263/66037.

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Although organisational capabilities have been recognised as a key source of competitive advantage, the empirical understanding of marketing capability and its associated components is still relatively under-developed. There is little consistency in approaching what constitutes organisational marketing capability, proposed conceptual frameworks have not been empirically tested and little attention has been paid to how organisational marketing capabilities are developed over the longer term. The purpose of this study was to empirically test how proposed conceptual frameworks of marketing
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Oest, Rutger Daniel van. "Essays on quantitative marketing models and Monte Carlo integration methods." [Amsterdam : Rotterdam : Thela Thesis] ; Erasmus University [Host], 2005. http://hdl.handle.net/1765/6776.

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Karimipour, Hadadan Elham. "Inventory Optimization through Integration of Marketing and Supply Chain Management." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21969.

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Purpose: This study aims to find how the integration between marketing and operations can improve demand management in order to have efficient inventory level and avoid excess inventory. Method used: In order to have optimize inventory level and managing demand, integrating business process between marketing, supply planning and inventory management team was considered in this study. Qualitative data from nine interviews among three direct sales cosmetics companies was gathered. Findings: Empirical findings address excess inventory is caused by several issue in the company as poor management o
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Perunski, Dejan. "Convenience-Dienstleistung Konzeptualisierung und Integration in das Dienstleistungsmarketing." Hamburg Kovač, 2006. http://d-nb.info/986185191/04.

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Venkataramani, Sangeetha. "Embedded Relations and Marketing Capabilities." Diss., The University of Arizona, 2015. http://hdl.handle.net/10150/565890.

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This dissertation explores the role of capacities of different sets of actors and examines some of the consequences of realization of these capacities. Specifically, the two outcomes examined in this dissertation are coopetition, which is simultaneous cooperation and competition, and innovation. This research uses different contexts and multiple methods to understand and explore the role of capacities in varied outcomes. The first essay examines the effect of actor capacities on coopetition. It looks at cosmetics salespeople in department stores that are embedded in relations with the store an
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Books on the topic "Marketing integration"

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Joyner, Mark. Integration Marketing. John Wiley & Sons, Inc., 2009. http://dx.doi.org/10.1002/9781118257869.

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Joyner, Mark. Integration Marketing. John Wiley & Sons, Ltd., 2009.

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Hiemeyer, Wolf-Dieter, and Dominik Stumpp. Integration von Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27558-7.

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Bucerius, Matthias. Marketing-Integration nach Fusionen und Akquisitionen. Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81727-3.

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Preispolitik im internationalen Marketing und westeuropäische Integration. P. Lang, 1994.

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Malhotra, Naresh K. Basic marketing research: Integration of social media. 4th ed. Prentice Hall, 2012.

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Naji, Zeyad. Marketing and logistics moving towards full integration as one concept "marketing logistics". Buckinghamshire Business School, 1996.

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Jastrzewski, Piotr. Integration of expert and database systems in marketing. University of Salford, 1991.

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Chan, Hing Kai. Decision-Making for Supply Chain Integration: Supply Chain Integration. Springer London, 2012.

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Strategische Marketing- und Imageplanung: Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten. P. Lang, 1993.

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Book chapters on the topic "Marketing integration"

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Hilke, Wolfgang. "Finanzdienstleister und Finanzdienstleistungs-Marketing." In Integration von Finanzdienstleistungen. Gabler Verlag, 1999. http://dx.doi.org/10.1007/978-3-322-84424-8_10.

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Müller, Stefan. "Integration von Kunden- und Mitarbeiterorientierung." In Internes Marketing. Gabler Verlag, 1999. http://dx.doi.org/10.1007/978-3-663-05973-8_15.

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Britzelmaier, Bernd, and Hans Peter Studer. "Integration von Unternehmens- und Marketingstrategien." In Starthilfe Marketing. Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-87178-7_3.

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Goldfedder, Jarrett. "Marketing Your Team." In Building a Data Integration Team. Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5653-4_9.

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Fließ, Sabine, and Frank Jacob. "Customer Integration — Was ändert sich im Marketing?" In Customer Integration. Gabler Verlag, 1996. http://dx.doi.org/10.1007/978-3-322-82511-7_2.

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Schinle, Theo. "Integration von Scientific Marketing in Marketing-Strategien." In Scientific Marketing in der Medizin. Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-642-36538-6_10.

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Wenzel, Melanie. "Markengemeinschaften als Gegenstand des Marketing." In Typenbasierte Integration von Markengemeinschaften. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12422-9_2.

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Klaus, Lutz. "Integration fördern." In Data-Driven Marketing und der Erfolgsfaktor Mensch. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20821-9_4.

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Evans, Martin, and Luiz Moutinho. "Strategic Integration of Marketing Communications." In Contemporary Issues in Marketing. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14299-6_13.

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Haase, Kerstin, and Manfred Krafft. "Integration von Marketing und Vertrieb." In Exzellenz in Markenmanagement und Vertrieb. Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-82066-2_6.

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Conference papers on the topic "Marketing integration"

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Zhu, Zhian, and Gongqian Liang. "The Integration and Development of Online New Media Marketing and Traditional Marketing." In 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/saeme-18.2018.86.

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Al-Nafisa, Afnan S., and Ahmad Alnafessah. "Crowdsourcing in Digital Marketing." In iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence. ACM, 2021. http://dx.doi.org/10.1145/3487664.3487753.

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Lin, Jiann-Horng, and Hsiu-Cheng Liu. "System Dynamics Simulation for Internet Marketing." In 2008 IEEE/SICE International Symposium on System Integration. IEEE, 2008. http://dx.doi.org/10.1109/si.2008.4770431.

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Liu, Yi-jie, and Hua Rao. "Study on the integration marketing of SMEs cluster." In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010198.

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Shan, Yaning. "Social Media and Brand Integration Marketing in China." In 1st International Symposium on Innovative Management and Economics (ISIME 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210803.080.

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Nakagawa, Daisuke, Hiroshi Akutsu, Naoto Furuta, et al. "Marketing system utilizing a robot and smartphone." In 2015 IEEE/SICE International Symposium on System Integration (SII). IEEE, 2015. http://dx.doi.org/10.1109/sii.2015.7405058.

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Lee, C. K. M., X. J. Chen, and C. A. Mitrea. "Integration of RFID with Mobile Commerce for consumer marketing." In 2008 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2008. http://dx.doi.org/10.1109/ieem.2008.4738126.

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Li, Qiong, Yanxia Cheng, and Xinran Liu. "Research on marketing channel grid resource integration and configuration." In 2013 International Conference of Information Technology and Industrial Engineering. WIT Press, 2013. http://dx.doi.org/10.2495/itie130511.

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Li, Zhigang, Zetian Fu, and Jiayong He. "Research of Thermoelectric Enterprise Marketing Management Information System Integration Model." In 2nd International Conference on Computer and Information Applications (ICCIA 2012). Atlantis Press, 2012. http://dx.doi.org/10.2991/iccia.2012.184.

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Azoev, G., E. Sumarokova, and G. Butkovskaya. "Marketing communications integration in healthcare industry: digitalization and omnichannel technologies." In Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/iscde-19.2019.182.

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Reports on the topic "Marketing integration"

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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus indust
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