Relevant bibliographies by topics / Marketing interactif

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing interactif'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 May 2024

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Journal articles on the topic "Marketing interactif"

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Desmet, Pierre. "Le lot virtuel: Une application d’un marketing interactif de masse." Décisions Marketing N° 16, no. 1 (1999): 61–66. http://dx.doi.org/10.3917/dm.016.0061.

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Le lot virtuel permet aux producteurs et aux distributeurs de réaliser des économies sur les coûts promotionnels. Il offre de plus de nouvelles opportunités pour un marketing interactif ciblé. Son succès dépend cependant d’abord de l’équipement des distributeurs mais aussi de la perception, de la compréhension et de la confiance accordée par les clients à cette promotion dématérialisée .
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Lajoinie-Bourliataux, Stéphane. "Application du marketing direct sur Internet." Décisions Marketing N° 14, no. 2 (1998): 73–79. http://dx.doi.org/10.3917/dm.014.0073.

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L’accroissement du nombre de connexion à Internet offre aux responsables du marketing direct un outil de communication souple et efficace. La mise en place d’une communication ciblée nécessite une bonne connaissance du profil des consommateurs. Deux pratiques sont présentées ici. L’importante réactivité des consommateurs sur Internet ainsi que leurs fortes connaissances technologiques ont forcé les annonceurs à adapter leur stratégie au médium interactif. Les critiques formulés ont pour ambitions de proposer des bases de réflexion sur l’évolution de ces techniques.
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Dussart, Christian. "La technologie des réseaux neurones au coeur du marketing interactif." Décisions Marketing 7 (January 1, 1996): 93–95. http://dx.doi.org/10.7193/dm.007.93.95.

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Desmet, Pierre. "Le lot virtuel : Une application d'un marketing interactif de masse." Décisions Marketing 16 (January 1, 1999): 61–66. http://dx.doi.org/10.7193/dm.016.61.66.

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Dussart, Christian. "La technologie des réseaux neurones au cœur du marketing interactif." Décisions Marketing N° 7, no. 1 (1996): 93–95. http://dx.doi.org/10.3917/dm.07.0093.

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Cova, Bernard, and Robert Salle. "L'évolution de la modélisation du comportement d'achat industriel : Panorama des nouveaux courants de recherche." Recherche et Applications en Marketing (French Edition) 7, no. 2 (1992): 83–106. http://dx.doi.org/10.1177/076737019200700205.

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L'étude et la modélisation du comportement d'achat du client industriel constituent le fondement majeur sur lequel a pu se développer la théorie en marketing industriel à partir de la fin des années soixante. Les années quatre-vingt ont vu l'émergence et le développement de deux nouveaux courants de recherche sur le sujet : le courant inductif et le courant interactif. Méthode d'investigation différente pour l'un, objet d'investigation délimité différemment pour l'autre, les apports de ces deux courants, présentés ici, participent ainsi d'une vision pluraliste nécessaire à l'étude du phénomène
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De Diesbach-Dolder, Stéphanie, and Nathalie Muller Mirza. "Incidents critiques en leçons d’éducation interculturelle." Swiss Journal of Educational Research 44, no. 2 (2022): 264–76. http://dx.doi.org/10.24452/sjer.44.2.8.

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Cet article repose sur les résultats d’une recherche portant sur les pratiques réelles d’enseignement de l’éducation interculturelle. A partir des considérations mises en évidence dans la littérature autour des risques de « culturalisation » de ces pratiques, cette contribution vise à comprendre la façon dont les difficultés émergent, se développent, se transforment dans les interactions en classe. Sur la base de séquences pédagogiques recueillies en classe lors de leçons à visée interculturelle, nous repérons des incidents critiques qui permettent d’identifier les tensions entre, d’une part,
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Sethi, Nishu. "Interaction with Search Engine through Keywords - Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 6774–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020668.

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Schafer, Peter. "Interactive Marketing." Communicare: Journal for Communication Studies in Africa 10, no. 1 (2022): 5–30. http://dx.doi.org/10.36615/jcsa.v10i1.2030.

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Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets. Corporations have begun to realise that constructive forms of marketing communication in such markets imply that all business efforts need to be directed at relationship-building with consumers, Le. all communication instruments, including advertising, personal selling, sales promotion and corporate identity as well as conventional direct and database communication need to draw on personalised and targeted method
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Limpo, Lita, and Eva Yuniarti Utami. "Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung." Jurnal Ekonomi dan Kewirausahaan West Science 2, no. 02 (2024): 168–77. http://dx.doi.org/10.58812/jekws.v2i02.1111.

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This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifi
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Dissertations / Theses on the topic "Marketing interactif"

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Merle, Aurélie. "La valeur perçue de la customisation de masse : proposition et test d'un modèle conceptuel intégrateur." Aix-Marseille 3, 2007. http://www.theses.fr/2007AIX32081.

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La problématique de cette thèse consiste à s’interroger en profondeur sur la valeur perçue de la customisation de masse (CM) par le consommateur. En nous basant sur le cadre théorique de la valeur d’Aurier et al. (2004), trois questions de recherche sont formulées : pourquoi et sur quelle(s) dimension(s) le consommateur valorise-t-il la CM ? Comment et dans quelle mesure ces sources de valorisation influencent-elles la valeur globale perçue de la CM ? Comment se forme la valeur d’usage de la CM ? Une étude qualitative multi-méthodes et une revue de littérature permettent d’identifier deux sour
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Elboudali, Alaa. "Le développement d'un outil de conception d’un magasin virtuel en se basant sur l'expérience comportementale du consommateur." Thesis, Paris, HESAM, 2020. http://www.theses.fr/2020HESAE035.

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Ce projet porte sur l’étude d’une nouvelle méthodologie d’aide à la conception d’environnements virtuels de vente, basée sur le comportement des consommateurs en réalité virtuelle. Le marché du e-commerce, est en perpétuelle évolution qui redéfinie le comportement d’achat des consommateurs. Dans le cadre d'une convention CIFRE, DIAKSE une entreprise spécialisée dans la création de magasin en réalité virtuelle pour les sites de e-commerce cherche à développer une nouvelle solution intelligente d'analyse comportementale. L’état de l’art nous a permis de nous intéresser à comment peut-on intégrer
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Pagani, Margherita. "The Role of consumer experiential engagement in new media based social networks environnments : implications for marketing strategies." Thesis, Lyon 3, 2015. http://www.theses.fr/2014LYO30091.

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Le but de cette thèse est de comprendre comment les entreprises peuvent faire augmenter une expérience donnant naissance à l’engagement des consommateurs grâce aux nouveaux médias (comme les vidéos du Web, les dispositifs de téléphonie mobile et la télévision "traditionnelle") afin de stimuler le comportement actif des clients et de redéfinir des stratégies commerciales de marketing. Nous avons structuré notre analyse sur trois études d’approche.Dans la première étude, nous avons décrit comment l'engagement personnel avec le contenu et l'engagement social interactif (résultant du sens perçu de
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Salgado, Stéphane. "Expérience de co-création d'innovation, ECCI, et développement de nouveaux produits : conceptualisation, mesure et test d'un modèle intégrateur relatif aux causes et aux effets de l'ECCI sur la créativité." Electronic Thesis or Diss., Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1027.

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Ce travail doctoral concerne l’expérience de co-création d’innovation, il s’agit de concours d’innovation organisés par les marques à travers des plateformes internet. Cette pratique présente l’intérêt de produire des idées créatives à moindre coût et dans un délai plus court. Cependant cette démarche d’innovation n’est pas sans poser de nombreuses questions en termes d’ergonomie du site et de politique de stimulation favorisant l’engagement des consommateurs. A partir de quatre études empiriques, deux qualitatives et deux quantitatives, (1) nous identifions les motivations des consommateurs à
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Wokekoro, Victor Dike, and Kritsada Lerdthamanad. "Gender Encounter during Interactive Marketing." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12880.

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Gender encounter during interactive market is indeed a dynamic aspect of a marketing that affects its’ outcome which is to seal sales. The dynamic implication gender encounter has brought about the researching of both same gender and cross gender encounter in this paper. The division and independent investigate of same gender and cross gender encounter had given a clear motive on the gender preference among male and female students towards same/cross gender encounter. In actualizing this purpose, quantitative approach was use while the realist is the explanatory grid which constructed argument
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Ruchirat, Chatchalee. "Marketing-manufacturing interaction in Thai firms." Thesis, University of Nottingham, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.396801.

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Počiuipa, Paulius. "Interaktyvaus marketingo įdiegimo viešbutyje „Daniela“ modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20081202_133810-60324.

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Magistro darbo tikslas - atlikus interaktyvaus marketingo teorinę analizę, parengti interaktyvaus marketingo modelį, tinkamą taikymui realiai veikiančioje įmonėje. Magistro darbą sudaro trys dalys: interaktyvaus marketingo teorinė analizė, interaktyvaus marketingo įdiegimo viešbutyje „Daniela“ galimybių analizė bei rekomendacijos, kaip sukurti viešbučiui „Daniela“ pritaikytą interaktyvaus marketingo modelį. Pirmojoje darbo dalyje yra atlikta interaktyvaus marketingo teorinė analizė, atskleidžiant interaktyvaus marketingo koncepcijos sampratą, nagrinėjami interaktyvaus marketingo strateginiai b
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Kamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.

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Schweda, Anika. "Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications." Thesis, Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. https://researchrepository.murdoch.edu.au/id/eprint/296/.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how tra
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Schweda, Anika. "Interactive television and tourism : marketing WA to the UK pleasure travel market through interactive televsion applications /." Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/296/.

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As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how tra
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Books on the topic "Marketing interactif"

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Jouffroy, Julia, Guillaume Ber, and Martin Tissier. Internet marketing 2010: L'odyssée du marketing interactif. Elenbi éd., 2010.

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Belz, Christian. Interaktives Marketing: Neue Wege zum Dialog mit Kunden. Gabler, 2008.

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Lehu, Jean-Marc. Le marketing interactif: La nouvelle approche stratégique du consommateur. Les Editions d'Organisation, 1996.

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Kare-Silver, Michael De. E-shock: The new rules-Internet strategies for retailers and manufacturers. 2nd ed. AMACOM, 2001.

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The new influencers: A marketer's guide to the new social media. Quill Driver Books/Word Dancer Press, 2007.

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Variot, Jean-François. La marque post publicitaire: Internet, acte II. Village mondial, 2001.

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Interactive marketing. Gower, 1996.

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Fisk, Raymond P. Interactive services marketing. 3rd ed. Houghton Mifflin, 2008.

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1950-, Grove Stephen J., and John Joby 1957-, eds. Interactive services marketing. 3rd ed. Houghton Mifflin, 2008.

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Martin, Baier, ed. Contemporary direct & interactive marketing. 2nd ed. Prentice Hall, 2010.

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Book chapters on the topic "Marketing interactif"

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Raab, David M. "Interactive Relationship Marketing." In Webvertising. Vieweg+Teubner Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-86793-3_10.

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Moes, Anne, Marieke L. Fransen, Tibert Verhagen, and Bob Fennis. "From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_3.

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Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Direct and Interactive Marketing." In Marketing Management. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_15.

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Stone, Merlin, Eleni Aravopoulou, Neil Woodcock, Paul Laughlin, and Ryan Stott. "Interactive marketing, customer information and marketing research." In The Routledge Companion to Marketing Research. Routledge, 2021. http://dx.doi.org/10.4324/9781315544892-4.

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Loussaief, Aida, Edward Ying-Lun Cheng, Marta Yuan-Chen Lin, and Julian Ming-Sung Cheng. "Location-Based Proximity Marketing: An Interactive Marketing Perspective." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_33.

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Esfidani, Mohammad Rahim, and Behnam Izadi. "Interactive Experience of Collaborative Online Shopping: Real-Time Interaction and Communication." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_23.

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Candao, Guillermo Calahorra, Carolina Herrando, and María José Martín-De Hoyos. "Affective Interaction with Technology: The Role of Virtual Assistants in Interactive Marketing." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_13.

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Kitchen, Philip J., and Marwa E. Tourky. "IGMC Drivers and Agency Interaction." In Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6_9.

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vom Lehn, Dirk. "Marketing Interaction on Street-Markets." In Peopling Marketing, Organization, and Technology. Routledge, 2023. http://dx.doi.org/10.4324/9781315661421-3.

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Tsai, Wan-Hsiu Sunny, and Ching-Hua Chuan. "Humanizing Chatbots for Interactive Marketing." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_12.

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Conference papers on the topic "Marketing interactif"

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Lin, Yu Tsu, and Po Shun Chen. "Interaction Drives Marketing." In the 3rd International Conference. ACM Press, 2017. http://dx.doi.org/10.1145/3133811.3133831.

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Szymanski, Stan. "Branding & marketing." In SIGGRAPH '19: Special Interest Group on Computer Graphics and Interactive Techniques Conference. ACM, 2019. http://dx.doi.org/10.1145/3306212.3328105.

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Zlatanov, Sonja, and Jasminka Đuričanin. "The evolving interaction between traditional marketing channels and the digital age." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.175z.

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In an era defined by digital transformation, this paper investigates the enduring impact of traditional marketing channels on consumer behavior within contemporary markets. It investigates the complex interaction between traditional marketing channels and the digital age, considering how these channels persist and adapt in the era of digitalization. A group of 248 respondents from Serbia participated in a questionnaire-based study, capturing engagement, preferences, and interactions with messages sent via traditional marketing channels. The study investigates how engagement levels are affected
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Du, Fan, Sana Malik, Eunyee Koh, and Georgios Theocharous. "Interactive Campaign Planning for Marketing Analysts." In CHI '18: CHI Conference on Human Factors in Computing Systems. ACM, 2018. http://dx.doi.org/10.1145/3170427.3188531.

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Shehu, Mohammed. "Formalizing social media marketing strategies." In AfriCHI '18: 2nd African Conference for Human Computer Interaction. ACM, 2018. http://dx.doi.org/10.1145/3283458.3283485.

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Simanjuntak, Evi Rinawati, Firmanzah, T. Ezni Balqiah, and Teddy Pawitra. "CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.08.05.

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Issa, Tomayess, and Pedro Isaias. "Monitoring of real interaction in marketing websites." In the 2nd Workshop. ACM Press, 2012. http://dx.doi.org/10.1145/2162102.2162108.

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Du, Fan, Shunan Guo, Sana Malik, Eunyee Koh, Sungchul Kim, and Zhicheng Liu. "Interactive Event Sequence Prediction for Marketing Analysts." In CHI '20: CHI Conference on Human Factors in Computing Systems. ACM, 2020. http://dx.doi.org/10.1145/3334480.3382971.

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Ishchenko, S. V., N. Ye Grishko, V. I. Shara, and Yu M. Panchelina. "Interaction of innovation security and marketing innovations." In Actual question of management of sustainable development in today’s society: problems and prospects. Kremenchuk Mykhailo Ostrohradskyi National University, 2021. http://dx.doi.org/10.30929/2227-3549.2021.10.93-94.

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Curley, Jordyn, Lara Cawsey, John Canning, Stephanie Perea, Samuel Conlogue, and Sophia Moshasha. "Technology in Immersive Experiential Marketing." In SIGGRAPH '20: Special Interest Group on Computer Graphics and Interactive Techniques Conference. ACM, 2020. http://dx.doi.org/10.1145/3388761.3407273.

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Reports on the topic "Marketing interactif"

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ERSHOVA, E. EXPERIMENTAL MARKETING: INTERACTION WITH THE BUYER IN A PANDEMIC. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-18-22.

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The article describes the trends in the development of experimental marketing, the main application strategies are considered. The described practice of using the use of experimental marketing tools gives an idea of the possibilities of interaction with the consumer in the conditions of social distancing.
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Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact
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Lowe, Nichola J. Overcoming the Challenges of Cooperation: The Case of Joint Upgrading in Guadalajara's Apparel Industry. Inter-American Development Bank, 2003. http://dx.doi.org/10.18235/0008903.

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This paper examines local efforts to facilitate interactive learning and knowledge sharing among small and medium-sized apparel manufacturers in Guadalajara, Mexico. It focuses on a government-sponsored training program that gets design-oriented and technologically-advanced producers (most of which are of medium size) to team up with their less experienced local counterparts. Under the close supervision of skilled mentor firms, smaller-sized and bare bones manufacturers from Guadalajara's historic apparel cluster are experimenting with higher-valued added processes, like product design, market
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Lers, Amnon, Majid R. Foolad, and Haya Friedman. genetic basis for postharvest chilling tolerance in tomato fruit. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7600014.bard.

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ABSTRACT Postharvest losses of fresh produce are estimated globally to be around 30%. Reducing these losses is considered a major solution to ensure global food security. Storage at low temperatures is an efficient practice to prolong postharvest performance of crops with minimal negative impact on produce quality or human health and the environment. However, many fresh produce commodities are susceptible to chilling temperatures, and the application of cold storage is limited as it would cause physiological chilling injury (CI) leading to reduced produce quality. Further, the primary CI becom
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