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Books on the topic 'Marketing interactif'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 May 2024

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1

Jouffroy, Julia, Guillaume Ber, and Martin Tissier. Internet marketing 2010: L'odyssée du marketing interactif. Elenbi éd., 2010.

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2

Belz, Christian. Interaktives Marketing: Neue Wege zum Dialog mit Kunden. Gabler, 2008.

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3

Lehu, Jean-Marc. Le marketing interactif: La nouvelle approche stratégique du consommateur. Les Editions d'Organisation, 1996.

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4

Kare-Silver, Michael De. E-shock: The new rules-Internet strategies for retailers and manufacturers. 2nd ed. AMACOM, 2001.

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5

The new influencers: A marketer's guide to the new social media. Quill Driver Books/Word Dancer Press, 2007.

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6

Variot, Jean-François. La marque post publicitaire: Internet, acte II. Village mondial, 2001.

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7

Interactive marketing. Gower, 1996.

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8

Fisk, Raymond P. Interactive services marketing. 3rd ed. Houghton Mifflin, 2008.

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9

1950-, Grove Stephen J., and John Joby 1957-, eds. Interactive services marketing. 3rd ed. Houghton Mifflin, 2008.

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10

Martin, Baier, ed. Contemporary direct & interactive marketing. 2nd ed. Prentice Hall, 2010.

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11

Interactive marketing: Revolution or rhetoric? Routledge, 2010.

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12

Miles, Christopher. Interactive marketing: Revolution or rhetoric? Routledge, 2010.

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13

Miles, Christopher. Interactive marketing: Revolution or rhetoric? Routledge, 2010.

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14

Gillespie, Kate. Global marketing: An interactive approach. Houghton Mifflin Co., 2004.

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15

Lisa, Klein, Lurie Nicholas, and Marketing Science Institute, eds. Research frontiers in interactive marketing. Marketing Science Institute, 1997.

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16

Miles, Christopher. Interactive marketing: Revolution or rhetoric? Routledge, 2010.

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17

1970-, Klein Lisa, Lurie Nicholas, and Research Frontiers in Interactive Marketing (1997 : Cambridge, Mass.), eds. Research frontiers in interactive marketing. Marketing Science Institute, 1997.

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18

Richard, Mizerski, ed. Interactive marketing: The future present. NTC Business Books, 1996.

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19

Regina, Brady, Forrest Edward, and Mizerski Richard, eds. Cybermarketing: Your interactive marketing consultant. NTC Business Books, 1997.

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20

Lindgren, John H. Marketing: An interactive learning system. Dryden Press, 1996.

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21

H, Lindgren John, and Shimp Terence A, eds. Marketing: An interactive learning system. Dryden, 1996.

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22

Martin, Baier, ed. Contemporary direct and interactive marketing. 3rd ed. Racom Communications, 2012.

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23

Fleming, Paul. Hablemos de marketing interactivo: Reflexiones sobre marketing digital y comercio electrónico. ESIC Editorial, 2000.

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24

Wang, Cheng Lu, ed. The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0.

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25

Campbell, Nigel. Japanese marketing as an interaction system. Manchester Business School, 1986.

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26

1944-, Ford David, and Industrial Marketing & Purchasing Group., eds. Understanding business markets: Interaction, relationships and networks. 2nd ed. Dryden, 1997.

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27

Möller, Kristian, and David Wilson, eds. Business Marketing: An Interaction and Network Perspective. Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-011-0645-0.

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28

1948-, Möller Kristian, and Wilson David T, eds. Business marketing: An interaction and network perspective. Kluwer Academic Publishers, 1995.

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29

Management, Australian Institute of, ed. Interactive marketing: Building loyalty one to one. 2nd ed. Prentice Hall, 1997.

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30

Experiential marketing: A practical guide to interactive brand experiences. Kogan Page, 2008.

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31

Interactive marketing: How to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action. Prentice Hall, 1994.

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32

David, Ford, and IMP Project Group, eds. Understanding business markets: Interaction, relationships and networks. Academic Press, 1990.

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33

Linkner, Josh. Leaning forward: Surviving and winning in the future of interactive marketing. Dog Ear Pub., 2007.

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34

J, Kitchen Philip, ed. Marketing mind prints. Palgrave Macmillan, 2004.

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35

Stan, Rapp, ed. Reinventing interactive and direct marketing: Leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. McGraw-Hill, 2010.

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36

Stan, Rapp, and Direct Marketing Association (U.S.), eds. Reinventing interactive and direct marketing: Leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. McGraw-Hill, 2010.

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37

1967-, Ullrich Wolfgang, and Schweizerisches Institut für Kunstwissenschaft, eds. Art & branding: Principles, interaction, perspectives. Swiss Institute for Art Research, 2006.

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38

1944-, Ford David, and Industrial Marketing & Purchasing Group., eds. Understanding business marketing and purchasing: An interaction approach. 3rd ed. Thomson Learning, 2002.

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39

Gillespie, Kate. Instructor's Resource Manual: Global Marketing : an Interactive Approach. Houghton Mifflin., 2004.

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40

1948-, Jacobs Ron, ed. Successful direct marketing methods: Interactive, database, and customer-based marketing for digital age. 8th ed. McGraw-Hill, 2008.

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41

Wissenschaftsmarketing: Dialoge gestalten. Lemmens Medien, 2009.

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42

Kim, Chŏl-min. Mŏltʻimidiŏ wa yutʻong hyŏksin. Nanam Chʻulpʻan, 2000.

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43

Arndt, Oliver, Christian Belz, Marcus Schögel, and Verena Walter. Interaktives Marketing: Neue Wege Zum Dialog Mit Kunden. Westdeutscher Verlag GmbH, 2008.

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44

Kare-Silver, Michael De. E-Shock : The New Rules--Internet Strategies for Retailers and Manufacturers. 2nd ed. AMACOM, 2001.

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45

Advertising, Promotion And New Media. M.E. Sharpe, 2004.

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46

Czarnota, Jedrzej. Co-Creation, Innovation and New Service Development: The Case of Videogames Industry. Taylor & Francis Group, 2017.

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47

Co-Creation, Innovation and New Service Development: The Case of Videogames Industry. Taylor & Francis Group, 2017.

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48

Czarnota, Jedrzej. Co-Creation, Innovation and New Service Development: The Case of Videogames Industry. Taylor & Francis Group, 2017.

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49

Miles, Christopher. Interactive Marketing. Routledge, 2010. http://dx.doi.org/10.4324/9780203852071.

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50

Williams. Interactive Marketing Edition. Simon Schuster Trade, 1997.

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