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Journal articles on the topic 'Marketing interactif'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 May 2024

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1

Desmet, Pierre. "Le lot virtuel: Une application d’un marketing interactif de masse." Décisions Marketing N° 16, no. 1 (1999): 61–66. http://dx.doi.org/10.3917/dm.016.0061.

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Le lot virtuel permet aux producteurs et aux distributeurs de réaliser des économies sur les coûts promotionnels. Il offre de plus de nouvelles opportunités pour un marketing interactif ciblé. Son succès dépend cependant d’abord de l’équipement des distributeurs mais aussi de la perception, de la compréhension et de la confiance accordée par les clients à cette promotion dématérialisée .

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2

Lajoinie-Bourliataux, Stéphane. "Application du marketing direct sur Internet." Décisions Marketing N° 14, no. 2 (1998): 73–79. http://dx.doi.org/10.3917/dm.014.0073.

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L’accroissement du nombre de connexion à Internet offre aux responsables du marketing direct un outil de communication souple et efficace. La mise en place d’une communication ciblée nécessite une bonne connaissance du profil des consommateurs. Deux pratiques sont présentées ici. L’importante réactivité des consommateurs sur Internet ainsi que leurs fortes connaissances technologiques ont forcé les annonceurs à adapter leur stratégie au médium interactif. Les critiques formulés ont pour ambitions de proposer des bases de réflexion sur l’évolution de ces techniques.

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3

Dussart, Christian. "La technologie des réseaux neurones au coeur du marketing interactif." Décisions Marketing 7 (January 1, 1996): 93–95. http://dx.doi.org/10.7193/dm.007.93.95.

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4

Desmet, Pierre. "Le lot virtuel : Une application d'un marketing interactif de masse." Décisions Marketing 16 (January 1, 1999): 61–66. http://dx.doi.org/10.7193/dm.016.61.66.

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5

Dussart, Christian. "La technologie des réseaux neurones au cœur du marketing interactif." Décisions Marketing N° 7, no. 1 (1996): 93–95. http://dx.doi.org/10.3917/dm.07.0093.

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6

Cova, Bernard, and Robert Salle. "L'évolution de la modélisation du comportement d'achat industriel : Panorama des nouveaux courants de recherche." Recherche et Applications en Marketing (French Edition) 7, no. 2 (1992): 83–106. http://dx.doi.org/10.1177/076737019200700205.

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L'étude et la modélisation du comportement d'achat du client industriel constituent le fondement majeur sur lequel a pu se développer la théorie en marketing industriel à partir de la fin des années soixante. Les années quatre-vingt ont vu l'émergence et le développement de deux nouveaux courants de recherche sur le sujet : le courant inductif et le courant interactif. Méthode d'investigation différente pour l'un, objet d'investigation délimité différemment pour l'autre, les apports de ces deux courants, présentés ici, participent ainsi d'une vision pluraliste nécessaire à l'étude du phénomène

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7

De Diesbach-Dolder, Stéphanie, and Nathalie Muller Mirza. "Incidents critiques en leçons d’éducation interculturelle." Swiss Journal of Educational Research 44, no. 2 (2022): 264–76. http://dx.doi.org/10.24452/sjer.44.2.8.

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Cet article repose sur les résultats d’une recherche portant sur les pratiques réelles d’enseignement de l’éducation interculturelle. A partir des considérations mises en évidence dans la littérature autour des risques de « culturalisation » de ces pratiques, cette contribution vise à comprendre la façon dont les difficultés émergent, se développent, se transforment dans les interactions en classe. Sur la base de séquences pédagogiques recueillies en classe lors de leçons à visée interculturelle, nous repérons des incidents critiques qui permettent d’identifier les tensions entre, d’une part,

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8

Sethi, Nishu. "Interaction with Search Engine through Keywords - Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 6774–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020668.

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9

Schafer, Peter. "Interactive Marketing." Communicare: Journal for Communication Studies in Africa 10, no. 1 (2022): 5–30. http://dx.doi.org/10.36615/jcsa.v10i1.2030.

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Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets. Corporations have begun to realise that constructive forms of marketing communication in such markets imply that all business efforts need to be directed at relationship-building with consumers, Le. all communication instruments, including advertising, personal selling, sales promotion and corporate identity as well as conventional direct and database communication need to draw on personalised and targeted method

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Limpo, Lita, and Eva Yuniarti Utami. "Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung." Jurnal Ekonomi dan Kewirausahaan West Science 2, no. 02 (2024): 168–77. http://dx.doi.org/10.58812/jekws.v2i02.1111.

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This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifi

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Ando, Kazuyo. "Designing Interaction between Service Experience and Organizational Culture:." Japan Marketing Journal 40, no. 1 (2020): 96–106. http://dx.doi.org/10.7222/marketing.2020.039.

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12

Caccavale, M. "Exploiting interactive marketing." Interactive Marketing 1, no. 3 (2000): 277–83. http://dx.doi.org/10.1057/palgrave.im.4340037.

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Stroud, D. "Interactive marketing needs interactive marketers." Interactive Marketing 2, no. 3 (2001): 230–39. http://dx.doi.org/10.1057/palgrave.im.4340093.

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Dubnytskyi, Volodymyr I., Tetiana S. Mishustina та Olha V. Ovcharenko. "МЕТОДИЧНІ АСПЕКТИ ТРАНСФОРМАЦІЇ МАРКЕТИНГУ ВЗАЄМОДІЇ ТА МАРКЕТИНГУ ВЗАЄМОВІДНОСИН В ПРОЦЕСАХ ЦИФРОВОЇ ЕКОНОМІКИ". Європейський вектор економічного розвитку 2, № 33 (2022): 6–24. http://dx.doi.org/10.32342/2074-5362-2022-2-33-1.

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To form a common platform for research on the impact of digital transformation of the economy, theoretical, methodological aspects of interaction marketing and relationship marketing in the system of economic mechanism of enterprises, business entities, it is logical to turn to their genesis, since the economic situation in Ukraine and its regions demonstrates the origins of all modern problems of production and services. The relevance of the topic is due to a wide range of competing marketing concepts, the inconsistency of which has only increased over the past 20 years of the XXI century. Th

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Et. all, Mustafizul Haque. "Impact of Influencer Marketing on Consumer Behavior : An Analytical Study." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 3160–66. http://dx.doi.org/10.52783/tjjpt.v44.i4.1410.

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The phenomenon of influencer marketing has rapidly transformed consumer behavior, providing marketers with a potent means of effectively reaching their intended target demographics. In the realm of consumer behavior, it has been seen that influencer marketing exerts a notable impact, as evidenced by the findings presented in this abstract.In contemporary advertising, influencer marketing has emerged as a fundamental component. This marketing technique leverages the utilization of influencers who possess substantial social media and other online audiences. Influencers are seen as reliable autho

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Hakro, Jameel Ahmed Khan, Salar Hussain Shah, Ghalib Ahmed, and Raja Sajid Hussain. "Impact of Social Media Marketing on Consumer Purchasing Intention: Mediating Role of Consumer Engagement. Insights from the University Students." Journal of Business and Social Review in Emerging Economies 9, no. 3 (2023): 203–16. http://dx.doi.org/10.26710/jbsee.v9i3.2700.

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Purpose: This study focuses on the topic of social media marketing's impact on consumer purchasing intentions and how it is exacerbated by consumer engagement as a mediating factor. Methodology: The study analyzes the data gathered from 150 active respondents of social media marketing platforms in SZABIST Larkana Campus, results were analyzed and generated by using ANOVA and various other analysis tools. Findings: Findings demonstrate the efficiency of social media marketing as well as how customer interaction affects decision-making. In the context of the SZABIST Larkana Campus, w

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Shcherban, Elena. "APPLICATION OF INTERNET MARKETING IN ACTIVITY ENTERPRISES." 64, no. 64 (December 30, 2022): 48–54. http://dx.doi.org/10.26565/2524-2547-2022-64-05.

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The article highlights the essence of Internet marketing, its role and opportunities in the distribution of goods and services. I determined the advantages of digital marketing in modern conditions. The purpose of the study is to consider the features of the use of Internet marketing tools, types of distribution channels, interaction with various spheres of consumer life, and to identify features that should be applied in the activities of enterprises. The automated system of information processes is a strategic factor of competition. The tools of interactive marketing are e-mail, promo site,

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18

Negoro, Tatsuyuki, and Satoshi Ajiro. "Interactive Evolution of Marketing Functions between Platforms and Individual Business Operators." Japan Marketing Journal 41, no. 2 (2021): 19–32. http://dx.doi.org/10.7222/marketing.2021.042.

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19

Ziwei Pan, Ziwei Pan. "Design of Interactive Cultural Brand Marketing System based on Cloud Service Platform." 網際網路技術學刊 23, no. 2 (2022): 321–34. http://dx.doi.org/10.53106/160792642022032302012.

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<p>Changes in the marketing environment and consumer behavior are the driving force for the development of online marketing. Although traditional marketing communication still exists, it has been unable to adapt to the marketing needs of modern cultural brands. On this basis, this paper combines the cloud service platform to design an interactive cultural brand marketing system. In view of the problems of improper task scheduling and resource waste in cloud platform resource scheduling in actual situations, a dynamic resource scheduling optimization model under the cloud platform environ

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Fukami, Yoshiaki, Hirotoshi Fukuda, Tokiko Nakamura, and Naoki Teramoto. "Potential for New Product Development through Interaction between Smart Roasters and Roasters:." Japan Marketing Journal 43, no. 3 (2024): 6–18. http://dx.doi.org/10.7222/marketing.2024.002.

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21

Jiang, Xuehui. "Application of E-Commerce Interactive Marketing Model Based on Distributed Algorithm of Mobile Ad Hoc Network." Wireless Communications and Mobile Computing 2021 (December 2, 2021): 1–9. http://dx.doi.org/10.1155/2021/9766214.

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With the development of the mobile Internet, e-commerce has become one of the important ways of daily consumption, but how to effectively use e-commerce for interactive marketing and increase sales is an important research direction. Mobile ad hoc distributed algorithms are introduced in this paper. Through sorting out the mode of e-commerce interaction influence, process marketing is performed from two-dimensional code, short message, business district, mobile search, Bluetooth, wireless network, and other methods, and interactive marketing is tried in various industries such as education, to

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22

Hoekstra, J. C. "Direct marketing: relaties door interactie." Maandblad Voor Accountancy en Bedrijfseconomie 69, no. 12 (1995): 786–94. http://dx.doi.org/10.5117/mab.69.13688.

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23

Artyukhova, Nadiia, Artem Artyukhov, Robert Rehak, and Serhiy Lyeonov. "Understanding the essence of immersive marketing for educational services and knowledge transfer." E3S Web of Conferences 456 (2023): 04002. http://dx.doi.org/10.1051/e3sconf/202345604002.

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The article deals with the creation of educational immersive marketing models. The concept of immersive marketing involves multi-vector interaction of internal and external stakeholders at the stage of creating a “wrapper” of an educational program. Immersive marketing is implemented from inside the university with the help of influencers (students who are involved in the joint preparation of educational scenarios in a virtual or real interactive environment), as well as from the outside due to the participation of external stakeholders in the formation of the image of the educational program.

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24

Shankar, Venkatesh, and Russell S. Winer. "Interactive marketing goes multichannel." Journal of Interactive Marketing 19, no. 2 (2005): 2–3. http://dx.doi.org/10.1002/dir.20038.

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Shankar, Venkatesh, and Edward C. Malthouse. "Moving interactive marketing forward." Journal of Interactive Marketing 20, no. 1 (2006): 2–4. http://dx.doi.org/10.1002/dir.20057.

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26

Trim, Peter R. J., and Yang-Im Lee. "How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy." Journal of Business & Industrial Marketing 36, no. 10 (2021): 1943–55. http://dx.doi.org/10.1108/jbim-12-2019-0544.

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Purpose This paper aims to explore how senior business to business (B2B) marketing managers within a collectivist culture, contribute to knowledge development by interacting with staff in customer organizations to produce a co-owned marketing strategy. Design/methodology/approach A qualitative research strategy incorporating an open-ended questionnaire was used to collect data from 15 senior B2B marketing managers in three Korean companies that deployed the customer-centred approach. The grounded theory technique (Strauss and Corbin, 1998) and the mind map method (Burgess-Allen and Owen-Smith,

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27

Li, Xinjie, Jiatong Yin, and Lingyao Zhao. "Analysis The Influence of The Interactivity of E-commerce Live Broadcast on Consumers’ Purchase Intention." BCP Business & Management 31 (November 5, 2022): 33–41. http://dx.doi.org/10.54691/bcpbm.v31i.2533.

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Due to the emergence of the new coronavirus epidemic, people's attention has been paid to online shopping, and the achievements of live broadcast e-commerce are particularly impressive. Different from the traditional window-based e-commerce, the live e-commerce is separated from the limitation of the shopping platform and embedded into the content platforms such as short videos. This paper mainly discussed the influence of interactive marketing on consumers’ purchase intention. Starting from the concept of para-social interaction proposed by Horton and Wohl, this paper analysed the internal an

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Kaunda, Kenneth, John Kuria Thuo, and Evans Kwendo. "Interactive Communication and Marketing Performance of Micro and Small Enterprises within Nyanza Region, Kenya." African Journal of Empirical Research 4, no. 1 (2023): 199–206. http://dx.doi.org/10.51867/ajernet4.1.17.

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To address the ever-changing needs of the clients, MSEs have to potentiate their one-to-one interaction with their customers as a cornerstone for their marketing performance. This is because interactive marketing courtesy of interactive communication makes a real effort to reach customers and understand their needs and preferences leading to high levels of marketing performance. However, the use of collaborative technologies for interactive communication amongst MSEs in Kenya remains a challenge. Therefore, the purpose of this study was to establish the influence of interactive communication o

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Akhmaeva, L. G. "USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE." Vestnik Universiteta, no. 5 (July 16, 2020): 49–57. http://dx.doi.org/10.26425/1816-4277-2020-5-49-57.

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The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all spheres of human activity. The relevance of the studied problem lies in the fact that the integration of advertising in voice assistants in the near future will affect all types of business in one way to another and become an integral part of a successful advertising campaign: these are the most effective

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Hwang, Geumchan, and Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations." Sport, Business and Management: An International Journal 10, no. 2 (2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.

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PurposeThis study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college athletic department uses a social cause for marketing.Design/methodology/approachTo discover differences in donation intention, the study adopts a two (social media/newspaper) by two (interactive/non-interactive) factorial experiment in which the study's created scenario is randomly presented to subjects. Participating in the online survey are 184 collegiate sport fans at a university in the American Midwest. Co

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Barwise, Patrick, and John U. Farley. "The state of interactive marketing in seven countries: Interactive marketing comes of age." Journal of Interactive Marketing 19, no. 3 (2005): 67–80. http://dx.doi.org/10.1002/dir.20044.

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32

Lin, Yufan. "Augmented Reality in customer interaction for branding of high-end vehicles." BCP Business & Management 21 (July 20, 2022): 330–39. http://dx.doi.org/10.54691/bcpbm.v21i.1258.

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In recent years, augmented reality (AR) technology has found wider and wider application in marketing, providing new opportunities for companies to better display their products to customers. For high-end brands, richer interactive customer experience can help them stand out in highly competitive market. In this paper, the concept of AR marketing and its related theories are analyzed. Then, the impact of AR technology on the changes in marketing approaches is discussed by summarizing the existing cases of AR marketing. Finally, with high-end automobile brands as the research object, the applic

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33

Thomas, Sujo. "Investigating the Interactive Marketing Technologies." International Journal of Business Competition and Growth 7, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbcg.2021.10035225.

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34

Hill, Ronald P., and Nora Moran. "Social marketing meets interactive media." International Journal of Advertising 30, no. 5 (2011): 815–38. http://dx.doi.org/10.2501/ija-30-5-815-838.

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35

Brian T. Ratchford. "Interactive Marketing: Present and Future." Academy of Asian Business Review 1, no. 2 (2015): 1–15. http://dx.doi.org/10.26816/aabr.1.2.201512.1.

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González, Mari D. "Interactive Food & Beverage Marketing." Journal of Internationalization and Localization 1 (January 1, 2009): 4–39. http://dx.doi.org/10.1075/jial.1.01gon.

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Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a promising, specialized, and lucrative field. This study shows how cultural research has been utilized by marketers to target young Latinos/Hispanics, who are the most susceptible members of the ethnic group to new trends in technology. It investigates the type of cultural knowledge that marketing researcher

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37

Varey, Richard J. "Marketing as an Interaction System." Australasian Marketing Journal (AMJ) 16, no. 1 (2008): 79–94. http://dx.doi.org/10.1016/s1441-3582(08)70007-7.

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Walter, V. "Interactive marketing im web 2.0+." Marketing Review St. Gallen 26, no. 1 (2009): 59. http://dx.doi.org/10.1007/s11621-009-0014-9.

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David Stone, Merlin, and Neil David Woodcock. "Interactive, direct and digital marketing." Journal of Research in Interactive Marketing 8, no. 1 (2014): 4–17. http://dx.doi.org/10.1108/jrim-07-2013-0046.

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Purpose – The purpose of this article is to explain how the management of the two areas business intelligence (BI) and customer insight (CI) needs to be brought together to support a company's interactive marketing. Design/methodology/approach – The article is based on the author's work in consultancy and in assessing client company's customer management capabilities and performance, as well as a review of some of the literature on BI and CI. Findings – The article suggests that companies need to pay close attention to the governance of BI, as a self-service approach to BI becomes increasingly

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An, Jake, Liem Viet Ngo, Mathew Chylinski, and Quan Tran. "Customer advocates with a generous heart." Journal of Services Marketing 33, no. 2 (2019): 192–205. http://dx.doi.org/10.1108/jsm-04-2018-0120.

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PurposeDespite the fact that prosocial motivation is related to word of mouth (WOM), few studies have been conducted to investigate the psychological and behavioral processes that mediate the two constructs. This study aims to explore customers’ relational interactions, specifically customer-to-employee interaction (via customer participation), customer-to-customer interaction and customer-to-brand interaction (via brand commitment), as mediators of the prosocial motivation–WOM linkage. Specifically, this paper examines the serial mediation model, in which prosocial motivation increases custom

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Minakov, Andrey, and Aleksandr Suglobov. "TRANSFORMATION OF MECHANISMS OF COMMUNICATION AND INTERACTION WITH CUSTOMERS IN DIGITAL MARKETING." Russian Journal of Management 11, no. 1 (2023): 211–28. http://dx.doi.org/10.29039/2409-6024-2023-11-1-211-228.

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The article describes the main approaches and features of the interaction between the seller of the product and the client in the framework of digital marketing. Communication in digital marketing is directly related to both the collection of customer data and the personalized offer of a product to the client, the possibility of purchasing it immediately after the offer. In this, digital marketing differs significantly from traditional marketing, and communications in it differ significantly from communications in traditional marketing. The article concludes that it is necessary to increase th

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Mahdi, Hawra Thamer, Fatima Abid Ali Salman, Nagham Dayek Abd Ali, and Mohammed Faez Hasan. "Effect of Interactive Marketing Dimensions on Marketing Efficiency: Exploratory Study for the Opinions of a Sample of Employees of AsiaCell Mobile Telecommunications Company in Karbala City." Technium Social Sciences Journal 43 (May 9, 2023): 344–59. http://dx.doi.org/10.47577/tssj.v43i1.8840.

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The research dealt with the topic of interactive marketing in its dimensions (trust, commitment, interaction, two-way communication, quality of service, speed of response) and its impact on marketing efficiency in its dimensions (customer satisfaction, marketing costs, marketing research and development). The researchers sought to present a theoretical framework based on rooting Intellectual and making a modest contribution with regard to the variables and dimensions of the research, which was conducted in the Asia Cell Company for Mobile Communications, Holy Karbala Branch. And information, a

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Tsai, Wan-Hsiu Sunny, Yu Liu, and Ching-Hua Chuan. "How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue." Journal of Research in Interactive Marketing 15, no. 3 (2021): 460–82. http://dx.doi.org/10.1108/jrim-12-2019-0200.

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PurposeThis study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction and perceived dialogue.Design/methodology/approachThis study employs a 2 (high vs. low social presence communication) by 2 (anthropomorphic vs. non-anthropomorphic bot profile) between-subject experimental design to evaluate how chatbots' high social presence communication and anthropomorphic profile design may enhance perceptions of parasocial inter

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Mouncey, P., K. Fletcher, D. Smith, J. Brown, and E. Streatfield. "Interactive marketing: The new marketing — Or more of the same?" Interactive Marketing 4, no. 2 (2002): 119–34. http://dx.doi.org/10.1057/palgrave.im.4340171.

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Csikósová, Adriana, Mária Antošová, and Katarína Čulková. "Strategy in Direct and Interactive Marketing and Integrated Marketing Communications." Procedia - Social and Behavioral Sciences 116 (February 2014): 1615–19. http://dx.doi.org/10.1016/j.sbspro.2014.01.444.

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Brady, Conor. "FEATUREOrganic digital marketing 2.0." Interactions 15, no. 4 (2008): 17–21. http://dx.doi.org/10.1145/1374489.1374493.

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Anderson, Richard, and Jon Kolko. "INTERACTIONS CAFEOn marketing, words…" Interactions 16, no. 1 (2009): 80. http://dx.doi.org/10.1145/1456202.1456222.

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48

Aleshnikova, V. I. "Digital place marketing: interaction practices with target audiences." Vestnik Universiteta 1, no. 7 (2022): 71–81. http://dx.doi.org/10.26425/1816-4277-2022-7-71-81.

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The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists. The relevance of the research lies in the increasing role of regional government bodies in ensuring stable socio-economic territorial development in the conditions of the digital economy, external and internal threats, crises, sanctions limitations, as well as in the urgent need for a marketing approach in the management of the territories. The aim of the study is to identify the best practices for using tools for interaction betw

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Komarov, V. M., and M. A. Nikolaeva. "Internet marketing as a promising direction of marketing communications." Lizing (Leasing), no. 6 (December 25, 2023): 18–28. http://dx.doi.org/10.33920/vne-03-2306-03.

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The article discusses the issues related to conducting marketing activities on the Internet. The authors examine the approaches to conducting marketing activities on the Internet and highlight the main strategies for interaction between organizations based on digital platforms. The interaction of organizations with consumers on the Internet is considered within the framework of providing content, a system of customer relationships, as well as search and display advertising. The authors analyze the main models of payment for media advertising on the Internet and conclude that it is necessary to

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Sariwaty, Yulia, Diny Fitriawati, and Maya Retnasary. "THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES." Jurnal Komunikasi dan Bisnis 9, no. 2 (2021): 97–102. http://dx.doi.org/10.46806/jkb.v9i2.772.

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Abstract:

Modernity has changed the social system of society, including marketing communication activities. Advances in communication and information technology support changes in the marketing communication system. Social media facilitates interactive social interaction. Internet technology-based social media also changes the pattern of information dissemination from what was previously one to many audiences to many audiences to many audiences. Thrifting is a term used for sellers of used branded fashion but are still suitable for use. The existence of social media, especially Instagram, is used by Thr

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