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Dissertations / Theses on the topic 'Marketing interfaces'

Author: Grafiati

Published: 9 March 2023

Last updated: 31 July 2025

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1

Galveias, Luís Lourenço Matoso. "Exploração da relevância de uma tipologia de serviços no relacionamento Fornecedor-Cliente: aplicação a uma agência de marketing." Master's thesis, Instituto Superior de Economia e Gestão, 2009. http://hdl.handle.net/10400.5/1295.

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Mestrado em Marketing<br>Esta dissertação procura contribuir para uma melhor compreensão dos relacionamentos entre fornecedores e clientes de serviços (B2B). Isso é feito usando uma tipologia de serviços baseada no seu tipo de utilização pelos clientes e, para um dos tipos, investigando a presença ou ausência de diversidade nos interfaces relacionais. Para a inter-ligação entre estas duas abordagens complementares recorre-se ao estudo de um contexto empírico onde são analisadas as relações de uma agência de marketing com os seus clientes. As conclusões do estudo corroboram a utilidade da tipol

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Lucas-Boursier, Jérémy. "Écrire le design d’expérience utilisateur : enquête sur la textualisation d’un savoir professionnel numérique." Electronic Thesis or Diss., Sorbonne université, 2023. http://www.theses.fr/2023SORUL118.

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Notre travail de thèse interroge la formalisation d’un savoir du design numérique, dans un contexte de professionnalisation des métiers de la communication et du marketing. L’enquête repose sur l’exploration de deux corpus. Le premier est constitué d’un ensemble d’articles publiés sur la plateforme en ligne Medium par des professionnels, designers, communicants ou entrepreneurs sur la thématique du design d’expérience utilisateur. Le second est un corpus d’entretiens réalisés avec certains de ces auteurs. Nous explorons ainsi les médiations professionnelles et numériques du design à partir de

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3

Gordon, Lucas. "Nos domínios da imagem : um estudo de caso do uso do pinterest para referenciar projetos de interfaces." Universidade do Estado de Santa Catarina, 2014. http://tede.udesc.br/handle/handle/2027.

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Made available in DSpace on 2016-12-12T20:17:56Z (GMT). No. of bitstreams: 1 119040.pdf: 15039381 bytes, checksum: 3b2f8b83fee7c0e69dc7bcc1aa1a41ed (MD5) Previous issue date: 2014-07-22<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The present study begins in the projecting issue, addressing concepts of knowledge building, specifically about projects related to communication interfaces. The starting point and motivation of the study lies in the perception of a frequent gap between audience, interface building theory and design practice. It is suggested that modern project

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4

Natter, Martin, Andreas Mild, Markus Feurstein, Georg Dorffner, and Alfred Taudes. "The effect of incentive schemes and organizational arrangements on new product development process." SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2001. http://epub.wu.ac.at/160/1/document.pdf.

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This paper proposes a new model for studying the new product development process in an artificial environment. We show how connectionist models can be used to simulate the adaptive nature of agents' learning exhibiting similar behavior as practically experienced learning curves. We study the impact of incentive schemes (local, hybrid and global) on the new product development process for different types of organizations. Sequential organizational structures are compared to two different types of team-based organizations, incorporating methods of Quality Function Deployment such as the House of

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5

LORENZI, VALERIA. "Business development in Global Markets. The case of biotechnology." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2014. http://hdl.handle.net/10281/50557.

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High levels of scientific and technological complexity along with extremely uncertain and long R&D processes make firms growth in the biotechnology industry a particularly tough goal to pursue. In such a context, globalization requires companies to operate according to a competitive market-oriented management (market-driven management), which leads to the development of an “outside-in” thinking process. It follows that organizations able to timely monitor information derived from the outside, have a greater aptness to perform more effectively than competitors in the identification and managem

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6

Contreras, Aguilar David. "Integración de técnicas de personalización basadas en el comportamiento colaborativo del ser humano con interfaces de usuario inteligentes." Doctoral thesis, Universitat de Barcelona, 2017. http://hdl.handle.net/10803/458115.

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Esta tesis está enfocada en la problemática asociada a la personalización de información para usuarios que interactúan con grandes volúmenes de información. En concreto, la tesis se centra en el estudio de los sistemas de recomendación conversacionales basados en críticas como herramientas para ayudar a los usuarios en la búsqueda de productos o servicios. Los sistemas de recomendación basados en críticas permiten recoger información asociada a las preferencias del usuario a través de un proceso conversacional, en el cual el usuario puede realizar una retroalimentación a las recomendaciones re

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7

Feijó, Valéria Casaroto. "Diretrizes para a construção de um aplicativo para smartphones com foco na geração de experiências em branding territorial." reponame:Repositório Institucional da UFSC, 2014. https://repositorio.ufsc.br/xmlui/handle/123456789/128930.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2014.<br>Made available in DSpace on 2015-02-05T20:30:14Z (GMT). No. of bitstreams: 1 329756.pdf: 7359448 bytes, checksum: 29cd4e8e29af98a3356d1d62baa73f07 (MD5) Previous issue date: 2014<br>As marcas são elementos essenciais na sociedade e no cotidiano das pessoas. Uma marca pode ser sentida e vivenciada pelas pessoas, pois mais do que um sinal ou símbolo relacionado a um produto ou serviço é um conjunto de associações, l

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8

Schramm, Stephan. "Managing flexibility at the marketing-operations interface." Thesis, University of Cambridge, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607733.

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9

Şeref, Michelle M. H. "Operations management and marketing interface making supply chain decisions under various marketing strategies /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024879.

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10

Yang, Shilei. "Supply chain sales promotion : the operations and marketing interface." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/s_yang_062707.pdf.

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11

Spring, Martin. "Manufacturing strategy, product customisation and the marketing/manufacturing interface." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3183.

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The manufacturing strategy literature is reviewed and it is found to centre on content and process models. However, a number of other issues are present in the literature whose relationship to the central process and content models is less clear. These include the trade-off, focus, flexibility, and generic manufacturing strategies. It is noted that the manufacturing strategy literature does not fully address product customisation. The literature relating to the interface between marketing and manufacturing is found to concentrate either on the identification of conflict areas, or on strategic

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12

Bataoui, Soffien. "Vers une forme d'humanisation des interfaces digitales : transposition du concept d'hospitalité au commerce électronique et impact de ses dimensions sur les réactions affectives, l'absorption cognitive et les comportements des consommateurs." Thesis, Université Grenoble Alpes (ComUE), 2017. http://www.theses.fr/2017GREAG001/document.

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Cette thèse s’intéresse à une nouvelle forme de marketing orientée vers des valeurs plus humaines et sociales. Le concept d’hospitalité permet de proposer une humanisation du commerce électronique pour répondre aux objectifs du marketing 3.0. Il s’agit alors de s’intéresser à comment ancrer les stratégies de web-commerçants pure players dans les valeurs du marketing 3.0. ? Le croissement des champs du marketing et des systèmes d’information permet une approche globale et précise du concept d’hospitalité afin de le transposer aux environnements digitalisés. Pour comprendre ces mécanismes, nous

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13

Micevski, Milena. "Marketing and sales interface flexibility : a social exchange theory perspective." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/18023.

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To be successful in today s turbulent business environment it is very important for a company to exhibit flexibility in its processes, activities and interfaces. Such a flexible approach enables firms to adapt and improvise in order to achieve the best possible outcomes. In spite of there being ample research on how to achieve flexibility in a variety of business process and activities, there remains little understanding on how flexibility in managing the use of resources reveals itself in intra-organisational interfaces. This thesis sheds more light on this issue and investigates flexibility

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Zanon, Celeste José. "Alinhamento estratégico das operações : estudos de caso na interface com marketing." Universidade Federal de São Carlos, 2011. https://repositorio.ufscar.br/handle/ufscar/3363.

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Made available in DSpace on 2016-06-02T19:50:10Z (GMT). No. of bitstreams: 1 3439.pdf: 1894294 bytes, checksum: 32327083edfaaf2bfd148fc426e5d1c2 (MD5) Previous issue date: 2011-02-21<br>This research presents a discussion on the strategic alignment of operations associated with an understanding of market requirements. This subject is a essential strategic issue for operations and demands an appropriate level of interaction between their interfacing processes with marketing. The first objective of this thesis is to analyse these processes in three multinational manufacturing companies located

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15

Yoo, So-Jin. "Environmental scanning activity and firm performance at the entrepreneurship/marketing interface?" Thesis, University of Newcastle Upon Tyne, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341776.

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16

Buss, Carla de Oliveira. "Cooperação interfuncional no desenvolvimento de novos produtos : a interface marketing-engenharia." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2002. http://hdl.handle.net/10183/2741.

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A cooperação interfuncional é o calcanhar-de-aquiles do processo de desenvolvimento de novos produtos. Todas as tentativas de diminuir-se o tempo de desenvolvimento impulsionaram cada vez mais o trabalho conjunto das diversas áreas. Somadas à importância de uma atuação integrada, especialmente das áreas de Marketing e Engenharia, para o sucesso dos novos produtos no mercado, essas tentativas formam um cenário de interfuncionalidade que se torna o eixo do processo de desenvolvimento. Porém a cooperação entre as funções nesse cenário não se dá de forma natural e, muitas vezes, torna-se um empeci

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17

Pekgun-Cakmak, Pelin. "An Analysis of Pricing and Leadtime Policies within the Marketing/Operations Interface." Diss., Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/19858.

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In this thesis, we analyze the impact of the decentralization of price and leadtime decisions made by the marketing and production departments, respectively, in a make-to-order firm. We first study a monopoly environment, and find that in the decentralized setting, the total demand generated is larger, leadtimes are longer, quoted prices are lower, and the firm profits are lower as compared to the centralized setting. We show that coordination can be achieved using a transfer price contract with bonus payments, where both departments receive a fraction of the total revenues generated as a bonu

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18

McLaren, Joseph Ignatius. "The interface between financial management and marketing management in South African businesses." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021111.

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This study investigates the interface between financial and marketing management in South African businesses by investigating the financial and marketing-management processes. This process orientation highlighted important interactions between the two functions. A critical analysis of secondary resources produced a clear theoretical foundation on which the development of the proposed interface framework was based. The critical literature analysis indicates four steps in the financial management process, namely, financial analysis, financial decision-making, financial planning and financial con

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19

Zylstra, Andrew. "Transposing the 'real effects of financial markets' perspective onto the marketingfinance interface." Thesis, Paris 1, 2019. https://ecm.univ-paris1.fr/nuxeo/site/esupversions/cc1fc8b2-1794-477f-baba-9be8bf7d855a.

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Afin d’approfondir les connaissances sur la relation entre le marketing et le marché des actions, cette thèse questionne l’éventualité selon laquelle la perspective des « effets réels des marchés financiers » (P. Bond et al., 2012) est adaptée à la fusion des deux courants de l’interface marketing-finance. Les quatre études de cette thèse font la démonstration suivante : les flux d’informations transmis par les cours des actions sont bidirectionnels entre les investissements marketing et les marchés secondaires. Les deux premières études (chapitres 3 et 4) montrent de façon empirique l’impact

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20

Spasova, Paraskeva, and Sebastian Wlazlak. "Interface between the Marketing and Sales and Product development departments : A case study." Thesis, Jönköping University, JTH, Industrial Engineering and Management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12614.

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<p>Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. Therefore, companies realize the importance of the Marketing and Sales (M&S) and Product Development (PD) departments. The interface between those two departments plays a decisive role in realization of customer needs and requirements, and application of the right te

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21

Foo, Hee Luan. "Marketing-entrepreneurship interface in small and medium size enterprises : the case of Singapore." Thesis, University of Nottingham, 2004. http://eprints.nottingham.ac.uk/12506/.

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Marketing and entrepreneurship may be described as being both sides of the same coin. Both are different and yet similar. While their focus may differ, both need to co-exist in a firm as they complement and overlap each other. However, the extent of the overlap will depend on contextual issues such as the type of economic, the stage of economic development, the type of entrepreneurial activity pursued and the strategic orientation of the firm. This research study explores the extent of the marketing-entrepreneurship interface in small and medium size enterprises (SMEs) in Singapore. The choice

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22

Wiebecke, Georg Hans. "Das Interface zwischen F&E und Marketing : kulturelle Unterschiede und die Bereichsübergreifende Kommunikation /." [S.l.] : [s.n.], 1989. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=8901.

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23

Day, John. "The marketing-entrepreneurship interface : a contextual and practical critique of the role of entrepreneurship." Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/26282/.

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In the late nineteen eighties, Hills proposed that marketing scholars should pay far more attention to entrepreneurship and the smaller enterprise. He founded an annual research symposium and associated proceedings published under the title of Research at the Marketing/Entrepreneurship Interface. The symposia and proceedings still flourish and both the Academy of Marketing in the UK and the American Marketing Association have special interest groups for this area. This thesis is concerned with the contribution that entrepreneurship can make to understanding this interface. Without a robust def

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24

Pessoa, Martha Maria Moretti. "A interface pesquisa e desenvolvimento e marketing no processo de desenvolvimento de novos produtos." reponame:Repositório Institucional do FGV, 1990. http://hdl.handle.net/10438/4986.

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Made available in DSpace on 2010-04-20T20:15:17Z (GMT). No. of bitstreams: 0 Previous issue date: 1990-05-21T00:00:00Z<br>Estudo exploratório com 19 indústrias de alimentos, que classifica o processo de desenvolvimento de novos produtos encontrados, avalia o nível de informação, envolvimento dos departamentos de P&D e Marketing nas atividades do processo e discute as fases de geração de idéais, seleção de amostras e pesquisas mercadológicas, bem como a decição sobre o lançamento de novos produtos

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Phua, Sabrina Yin Hsia. "Critical evaluation of the entrepreneurship and marketing interface : evidence from new ventures in the UK." Thesis, Manchester Metropolitan University, 2013. http://e-space.mmu.ac.uk/314034/.

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Entrepreneurship is growing in popularity and importance, as is evident from the increasing amount of interest shown for this domain in practice and academia. This thesis examines an under-researched area in the field of entrepreneurship that relates marketing to new ventures. New business start-ups are a key focus of government policy, and marketing is a key component of a new approach to business management. Marketing is critical to the success of new entrepreneurial ventures, but this is a topic that has received very little attention from scholars of either marketing or entrepreneurship. H

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Lima, Manuella de Oliveira. "Orientação para mercado e interface inter-funcional: um estudo no contexto do desenvolvimento de novos produtos." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-28062010-011609/.

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A inovação vem sendo reconhecida como uma das atividades que mais contribuem para o crescimento e para a manutenção da competitividade das organizações. Para inovar, porém, alguns fatores importantes devem ser considerados. Estar atento ao que acontece no mercado e promover a interface entre as funções no ambiente intra-firma, são fatores que podem contribuir para o sucesso das inovações. Neste sentido, esta dissertação examina a relação entre os construtos de orientação para mercado e interface inter-funcional, no contexto de desenvolvimento de novos produtos. Para tanto, foi realizada uma pe

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27

Franza, Richard Martin. "Strategic investment in changeover flexibility for high volume production facilities : an interface between operations and marketing." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30289.

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28

Wang, Qing. "The R&D/marketing interface in product innovation : a case of the UK pharmaceutical industry." Thesis, University of Warwick, 1993. http://wrap.warwick.ac.uk/34650/.

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This R&D/marketing interface study is of a multi-disciplinary nature. In the study the role of the R&D/marketing interface is re arded as the pursuit of competitive advantage through negotiated exchange process between the two parties. As a result, iportant research constructs are identified with reference to several academic disciplines, including organization theory, innovation studies, marketing and strategic management. These constructs are (a) the environmental constructs, (b) the organizational constructs, and (c) the strategic constructs. A case study methodology is applied to examine t

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Jwaili, Mokhtar Abdulla. "The role of the marketing interface in the development of Libyan small and medium-sized tourist enterprises." Thesis, University of South Wales, 2006. https://pure.southwales.ac.uk/en/studentthesis/the-role-of-the-marketing-interface-in-the-development-of-libyan-small-and-mediumsized-tourist-enterprises(91e906c8-d7ff-4597-a10f-b8c020b2c958).html.

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This research study explores the significance of the marketing interface for small and medium-sized enterprises in the Libyan tourism industry. The choice of Libya as the context for this research is highly relevant for two reasons. First, no similar studies concerning Libya have been previously undertaken. Second, the tourism industry has progressed since the announcement by the government to diversify the economy and is an excellent example of the role of the small firm in diversifying an economy that has been largely dominated by the state and heavily dependent on oil revenue for almost thr

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Di, Stefano Domenico. "Eyetracking: analisi della user interface di una pagina web." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/10865/.

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Negli ultimi vent'anni con lo sviluppo di Internet, il modo di comunicare tra le persone �è totalmente cambiato. Grazie a Internet si sono ridotte le distanze e soprattutto tramite i siti web le aziende hanno una propria vetrina sul mondo sempre accessibile. Tutto ci�ò ha portato a nuovi comportamenti da parte dei consumatori che divengono sempre pi�u esigenti nella vastità di informazioni presenti sul Web. Perciò è necessario che le web companies riescano a produrre website efficienti e usabili per favorire l'interazione con l'utente. Inoltre il web ha avuto una rapida espansione per quanto c

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Hagag, Wegdan. "The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers." Thesis, University of Portsmouth, 2011. https://researchportal.port.ac.uk/portal/en/theses/the-ecultural-adaption-framework-ecaf(67ee0172-d62c-4b13-8bef-55169df78742).html.

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Although the Internet has become a global medium, which companies use to access individuals worldwide, it is argued in this thesis that cultural issues still need to be taken into account when designing Web sites. In fact, international marketers agree that culture in terms of consumers‘ values and beliefs remains a significant constraint for reaching international consumers. Professional analysts and designers generally agree that well-designed user interfaces improve the performance and appeal of the Web and help in reaching large numbers of consumers across cultures. Therefore, one way of i

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Bhoot, Satbinder Singh. "A problem at the manufacturing marketing interface : customer scheduling for a sales force in the industrial market sector." Thesis, University of Manchester, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247060.

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Murthy, Nagesh Narasimha. "The manufacturing, marketing, and design interface : implications for manufacturing planning and control in an assemble-to-order environment." Connect to resource, 1997. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1261400836.

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Teske, Rui Osvaldo. "Experiências de captação de recursos e a interface com o marketing social: estudo de caso Núcleo Social de Diadema." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/1117.

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Made available in DSpace on 2016-04-25T16:44:41Z (GMT). No. of bitstreams: 1 Rui Osvaldo Teske.pdf: 793337 bytes, checksum: a0ee026e289660a16359491d7c43e51c (MD5) Previous issue date: 2014-10-14<br>Many organizations of the Third Sector Brazilian act in the public interest by providing services to the population. On 23 March 1999, the Brazilian government approved the Law Nr. 9.790/99, allowing some of them to qualify as Civil Society Organizations of Public Interest - OSCIPs. Towards the State, that qualification implies many obligations, many of which are directly related with the organiza

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Morieux, Yves V. H. "Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23767.

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This research aims at helping industrial innovators convert technological achievement into economic success. The underlying axiom of the study is that the likelihood of a commercial "big hit" is a direct function of the adaptation of selling efforts to the potential customers' idiosyncracies. This raises theoretical, epistemological and practical questions. Theoretically, the problem is to identify a conceptual framework within which organisational idiosyncracies can be understood and defined. Epistemologically, the problem is to identify a methodological basis on which these indiosyncracies c

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Järkeborn, Sandra, and Vera Werner. "Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279620.

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With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. However, the enabling of measuring marketing efficiency would provide companies with a tool for prioritizing between marketing investments and thus optimize budget allocation and business value. This study aims to examine the underlying technical and organizational difficulties of evaluating the efficiency of ma

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OURIQUES, Paulo Victor Silva. "Uma abordagem para a escolha da melhor interface de exibição de anúncios na propaganda pervasiva." Universidade Federal de Campina Grande, 2014. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/418.

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Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-04-18T16:32:06Z No. of bitstreams: 1 PAULO VICTOR SILVA OURIQUES - DISSERTAÇÃO PPGCC 2014..pdf: 15529498 bytes, checksum: 878a0f70f377ee9edf9e0347c482a19b (MD5)<br>Made available in DSpace on 2018-04-18T16:32:06Z (GMT). No. of bitstreams: 1 PAULO VICTOR SILVA OURIQUES - DISSERTAÇÃO PPGCC 2014..pdf: 15529498 bytes, checksum: 878a0f70f377ee9edf9e0347c482a19b (MD5) Previous issue date: 2014-02-15<br>A Propaganda Pervasiva diferencia-se das demais formas de veiculação de anúncios por permitir a entrega responsiva ao context

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Hahn, Sejin, and Sarafat Hossain. "Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185101.

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Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. those that were persevering like embers in a 'slow burn' state of low income against persistent expenses. Therefore, the research sought to compare the results of marketing experimentation with current pl

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Keegan, Neil Patrick. "The design marketing interface (DMI) in high technology, small to medium sized enterprises : a product/sector specific study relating to SMEs utilising digital electronics." Thesis, University of Huddersfield, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323782.

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Fernandes, Clara Eloïse. "Interação e tecnologia ao serviço da moda: the virtual interface kinect interaction." Master's thesis, Universidade da Beira Interior, 2013. http://hdl.handle.net/10400.6/1727.

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Quando em 2010 a empresa Microsoft apresentou o sensor Kinect, apostando na tecnologia que permite o reconhecimento de movimentos à distância, depressa se percebeu que este poderia ser utilizado em muitas áreas que em nada têm que ver com os videojogos. O sector da moda em geral e o comércio de roupa em particular são um dos principais campos onde a aposta nas novas tecnologias têm sido considerável, sobretudo como forma de aumentar o número de vendas através da Internet. É neste contexto, de utilização das tecnologias como forma de atrair consumidores e proporcionar-lhes uma experiência

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Segura, Claudir. "Internet das coisas, design thinking e os paradigmas do consumo." Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/18197.

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Made available in DSpace on 2016-04-29T14:23:40Z (GMT). No. of bitstreams: 1 Claudir Segura.pdf: 8676891 bytes, checksum: a3e326477f3d953dcccce50dae88afa0 (MD5) Previous issue date: 2015-11-16<br>A new era where smartphones pay bills, households, industries and buildings, industries production sensors control the flow of energy and water . Doctors can monitor health of their patients remotely, and designers can animate characters with their own movements. This new era of connections between multiple devices, receiving and sending data over the Internet is what we call the Internet of Things,

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Persson, Hedin Olivia, and Malena Sihvonen. "How to Increase Handover Accuracy of Marketing Generated Leads : A Case Study of the Leads Handover in a Multinational B2B Cooperation." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191144.

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På grund av marknadsförings växande roll i kundinteraktion, befinner sig marknadsavdelningar allt mer i besittning av nya typer av kundinformation och sådan information som traditionellt har genererats och förvaltats av försäljningsavdelningar. Genom att tillhandahålla försäljningsavdelningen med högkvalitativa kundleads och samarbeta i att avancera dessa till faktiska affärer, kan marknadsföring använda sin nya roll i kundinteraktionen och därmed stödja försäljningstillväxten. I många B2B-företag är dock samarbetet mellan marknadsföring och sälj kantat av spänningar. Dessa spänningar har gjor

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Колосніченко, Олена, та Олександр Васильєв. "Колір як складова дизайну інтерфейсів". Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18123.

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Робота присвячена дослідженню особливостей впливу колірного рішення дизайну інтерфейсу на користувачів. Основну увагу приділено аналізу та систематизації результатів досліджень впливу кольорової гами інтерфейсу сайту на емоції користувачів, їх асоціації, настрій і поведінку, що здатне забезпечити збільшення продажів. Визначено рекомендації по колірних рішеннях інтерфейсів сайтів Інтернет-торгівлі і їх елементів.<br>The work is devoted to the study of the peculiarities of the influence of the color solution of the interface design on the users. The main attention is paid to the analysis and sys

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朱翊菲. "Analyzing the effects of Web 2.0 interfaces on traditional marketing strategies and practices based on case studies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/78351747938382165767.

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碩士<br>國立政治大學<br>管理碩士學程(AMBA)<br>97<br>In recent years traditional marketing concepts have been evolving and encountering great challenges due to the online applications commonly described as Web 2.0 or social community websites. No one had foreseen that consumers would evaluate products or services directly after purchase on the thematic social media and publish their brand experience openly through Internet. No one had expected that the thematic social media or Blogs could appeal and gather so many members and opinions towards specific topics, which might influence consumers’ decision. Nowada

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Naujoks, Tobias. "Structural changes in online retailing and the marketing mix: An analysis considering multichannel online retailing and voice dialog interfaces." 2020. https://slub.qucosa.de/id/qucosa%3A72873.

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The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical

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Sá, Diana Sofia Martins. "Publicidade e design de APPS na comunicação." Master's thesis, 2018. http://hdl.handle.net/10348/8466.

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O relatório que se segue, deriva do estágio curricular efetuado no âmbito do Mestrado em Ciências da Comunicação, e tem como objetivo o estudo da coerência gráfica e da forma de comunicação de uma marca, mais especificamente da empresa IZILABS Software, sendo que este foi direcionado maioritariamente para o Design de Interfaces, para a Identidade Gráfica da marca e como esta se pretende posicionar no mercado, assim como comunicar com o seu público-alvo, tendo em conta as novas formas de publicidade e divulgação da informação. Pretendeu-se com o estágio trabalhar a imagem externa da empre

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"The marketing and R & D interface." The International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/2377.

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Sung, Chao-Yuan, and 宋肇源. "Design of Integrating Production/Marketing Interface Systems." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/59986080373512504242.

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碩士<br>國立屏東科技大學<br>工業管理系<br>90<br>This article addresses a methodology on designing the production/marketing interface by using rational process analysis. The purpose of this work is to purport to help the insufficiencies of prelude analysis in the perspectives of process design for ERP, SCM, or CRM package software systems. Techniques employed include flowcharting, reengineering, systems design, and process improvements. The methodology of designing interface criteria with process analysis is also provided through operation appropriateness. The formulated methodology is practically implemented

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Yang, Tao. "Brand and usability in content-intensive websites." Thesis, 2014. http://hdl.handle.net/1805/4667.

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Indiana University-Purdue University Indianapolis (IUPUI)<br>Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted. The first project developed a systematic approach for evaluating the bra

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huang, ying-kai, and 黃盈凱. "Finance Industry Internet Marketing Strategies and Website Interface Design." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/74888111188017755044.

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碩士<br>實踐大學<br>產品與建築設計研究所<br>95<br>Internet advertising has prospered to become the mainstream in advertising media, providing diverse approaches to presenting products. Different approaches and interfaces are used depending on clients’ background and product features. However, in the finance industry, mostly Internet marketing strategies are aimed at obtaining consumers’ immediate response to boost product sales. Since the features of financial products are often complex, how to convey a simple yet clear message online to consumers has become a challenge. Thus, how marketing strategies should

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