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Journal articles on the topic 'Marketing interfaces'

Author: Grafiati

Published: 9 March 2023

Last updated: 31 July 2025

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1

Hills, Gerald E., and Raymond W. Laforge. "Research at the Marketing Interface to Advance Entrepreneurship Theory." Entrepreneurship Theory and Practice 16, no. 3 (1992): 33–60. http://dx.doi.org/10.1177/104225879201600303.

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The knowledge base for the emerging field of entrepreneurship should be interfunctional and interdisciplinary. Yet the functional discipline of marketing has contributed to the entrepreneurship field in only recent years. And entrepreneurship researchers and writers often address marketing superficially, without an awareness of sophisticated marketing concepts and methods. The objectives of this article are to identify key tangencies at the marketing/entrepreneurship interface, to provide relevant research sources, and to selectively convey illustrative marketing knowledge. Because length cons

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Studzińska, Weronika. "Analysis of the ergonomics of interfaces of popular e-marketing tools." Journal of Computer Sciences Institute 29 (December 29, 2023): 325–32. http://dx.doi.org/10.35784/jcsi.3777.

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This article analyses the ergonomics of the interfaces of selected e-marketing tools. The main aim of the study was to verify whether all the examined tools have a similar user interface quality. The research was conducted using the cogni-tive walkthrough method, a modified LUT list with WUP scores, and a questionnaire for assessing tool usability based on Nielsen heuristics. Three tools designed for Internet monitoring were analysed - Brand24, Mention and Awario. The experiment showed that, in terms of the ergonomics of the solutions, not all tools have a similar interface quality. For two of

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Hetényi, Gábor. "New research methods of Sales-Marketing Interfaces." International Journal of Engineering and Management Sciences 5, no. 3 (2020): 160–83. http://dx.doi.org/10.21791/ijems.2020.3.17.

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The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pha

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Lind, Frida, and Lisa Melander. "Organizing supplier interfaces in technological development." Journal of Business & Industrial Marketing 34, no. 5 (2019): 1131–42. http://dx.doi.org/10.1108/jbim-11-2018-0357.

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Purpose The purpose of this paper is to investigate supplier interfaces in technological development. Design/methodology/approach The theoretical framework is based on the industrial network approach and, in particular, the concept of supplier interfaces (standardized, specified, translational and interactive). The empirical study consists of a case study of a supplier relationship between an established truck manufacturer and one of its partners in technological development. This supplier relationship has its base in joint projects on developments in automation. Findings The empirical study p

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Bastholm, Steffen Muxoll, and Kristin B. Munksgaard. "Purchasing’s tasks at the interface between internal and external networks." Journal of Business & Industrial Marketing 35, no. 1 (2020): 159–71. http://dx.doi.org/10.1108/jbim-12-2018-0393.

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Purpose The strategic importance of the purchasing function increases, as its task become more dynamic in various interfaces with different suppliers. Changes in these customer–supplier interfaces pose specific challenges. The purpose of this study is to investigate how the purchasing function handles the interplay of interface changes. Design/methodology/approach This study applies a qualitative single case study design. Data are collected through observations and interviews conducted before, during and after a concrete change of interface taking place between a buying firm and its suppliers

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Merminod, Nathalie, and Gilles Paché. "Améliorer les interfaces entre achats, logistique et marketing :." La Revue des Sciences de Gestion 278-279, no. 2 (2016): 99. http://dx.doi.org/10.3917/rsg.278.0099.

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Mukhopadhyay, Samar K., and Anil V. Gupta. "Interfaces for resolving marketing, manufacturing and design conflicts." European Journal of Marketing 32, no. 1/2 (1998): 101–24. http://dx.doi.org/10.1108/03090569810197499.

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Wei, Ruiqi, Roisin Vize, and Susi Geiger. "Boundary resource interactions in solution networks." European Journal of Marketing 56, no. 2 (2022): 532–61. http://dx.doi.org/10.1108/ejm-07-2020-0522.

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Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational boundaries) and boundary interfaces (the devices that help coordinate interfirm relationships, e.g. electronic data interchanges, algorithms or chatbots). Design/methodology/approach The authors conducted a multiple case study of three firms using digital platforms to coordinate solution networks in the information communication technology and

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Yoo, Jaewon. "Customer power and frontline employee voice behavior." European Journal of Marketing 51, no. 1 (2017): 238–56. http://dx.doi.org/10.1108/ejm-07-2015-0477.

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Purpose This paper aims to develop a research model that proposes a relationship among customer power, psychological empowerment and voice behavior of frontline employees (FLEs). The model also suggests that managerial openness, as a result of the manager–employee interface, contributes by mediating the effect of customer power on psychological empowerment. As a result of the job characteristic–employee interface, task interdependence is suggested as a moderator in the relationship between psychological empowerment and voice behavior. Design/methodology/approach To analyze the data, a confirma

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Bookbinder, James H., and Fusun Ulengin. "Budget Allocation and Profit for Logistics and its Interfaces." International Journal of Physical Distribution & Logistics Management 21, no. 7 (1991): 14–21. http://dx.doi.org/10.1108/eum0000000000394.

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Presents a multiple‐objective mathematical programming model to co‐ordinate logistics decisions with those on the interface between the production and marketing departments. The model can help decide on an overall budget to request from senior management for logistics and these interfaces, and in systematically allocating the funds between transport, inventory and production. In so doing, this multi‐period model specifies the timing and quantity of raw‐material purchases, and the location and timing of production activities and distribution flows. The budget for expenditures on logistics and i

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Saghafi, Massoud M., Ashok Gupta, and Jagdish N. Sheth. "R&D/marketing interfaces in the telecommunications industry." Industrial Marketing Management 19, no. 1 (1990): 87–94. http://dx.doi.org/10.1016/0019-8501(90)90033-r.

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12

Fraga, Nádia Elôina Barcelos, Carla Erler Mattos, and Gabriela de Almeida Cassa. "O marketing profissional e suas interfaces: a valorização do bibliotecário em questão." Perspectivas em Ciência da Informação 13, no. 2 (2008): 148–67. http://dx.doi.org/10.1590/s1413-99362008000200011.

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Apresenta o marketing profissional, apropriando-se de concepções clássicas do marketing, do endomarketing e do marketing pessoal, descritas na literatura da área de Biblioteconomia e de Administração. Em face da emergência de ações que visem o reconhecimento e a valorização social do bibliotecário, propõe-se destacar estereótipos construídos em torno de sua imagem, que ofuscam uma correta visibilidade pública da profissão. Descreve ações voltadas para a aplicação do marketing à promoção desta imagem em nível pessoal, acadêmico e institucional. Considera ser necessário o investimento conjunto n

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Prenkert, Frans, Nina Hasche, and Gabriel Linton. "Towards a systematic analytical framework of resource interfaces." Journal of Business Research 100 (July 2019): 139–49. http://dx.doi.org/10.1016/j.jbusres.2019.03.027.

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Mazursky, David, and Gideon Vinitzky. "Modifying consumer search processes in enhanced on-line interfaces." Journal of Business Research 58, no. 10 (2005): 1299–309. http://dx.doi.org/10.1016/j.jbusres.2005.01.003.

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Sina, Ahmad Saquib, and Juanjuan Wu. "Effects of 3D vs 2D interfaces and product-coordination methods." International Journal of Retail & Distribution Management 47, no. 8 (2019): 855–71. http://dx.doi.org/10.1108/ijrdm-11-2018-0244.

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Purpose The purpose of this paper is to examine the effects of product display based on colour, discount and brand on retail pleasure, arousal, flow, perceived merchandise quality, time spent, satisfaction and patronage intentions in both 3D and 2D interfaces. This study uses the flow theory and stimulus-organism-response framework to understand the effects of product coordination methods and interface dimensions on consumers’ emotional, cognitive and behavioural outcomes. Design/methodology/approach This study conducted a 2 (interface: 3D and 2D) × 3 (product coordination method: colour, disc

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Flaherty, M. Thérèse. "Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces." Journal of International Business Studies 24, no. 1 (1993): 161–65. http://dx.doi.org/10.1057/jibs.1993.14.

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Floridi, Luciano. "Marketing as Control of Human Interfaces and Its Political Exploitation." Philosophy & Technology 32, no. 3 (2019): 379–88. http://dx.doi.org/10.1007/s13347-019-00374-7.

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Silva, Mariângela Benine Ramos. "Interfaces, identidades e perfis das Relações Públicas e do Marketing." Organicom 6, no. 10-11 (2009): 254. http://dx.doi.org/10.11606/issn.2238-2593.organicom.2009.139039.

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Rochmawati, Irma. "IWEARUP.COM USER INTERFACE ANALYSIS." VISUALITA 7, no. 2 (2019): 31–44. http://dx.doi.org/10.33375/vslt.v7i2.1459.

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IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles

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Spann, Martin, Gerald Häubl, Bernd Skiera, and Martin Bernhardt. "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing." Journal of Retailing 88, no. 1 (2012): 131–44. http://dx.doi.org/10.1016/j.jretai.2011.06.001.

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Reynolds-McIlnay, Ryann, and Maureen Morrin. "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation." Journal of Retailing 95, no. 4 (2019): 128–42. http://dx.doi.org/10.1016/j.jretai.2019.10.006.

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22

Hansen, Lone Koefoed, and Peter Dalsgaard. "Note to Self: Stop Calling Interfaces “Natural”." Aarhus Series on Human Centered Computing 1, no. 1 (2015): 4. http://dx.doi.org/10.7146/aahcc.v1i1.21316.

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<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>The term “natural” is employed to describe a wide range of novel interactive products and systems, ranging from ges- ture-based interaction to brain-computer interfaces and in marketing as well as in research. However, this terminology is problematic. It establishes an untenable dichotomy be- tween forms of interaction that are natural and those that are not; it draws upon the positive connotations of the term and conflates the language of research with marketing lingo, often wit

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Романюк, Олександр. "ФУНКЦІЇ ІНТЕРФЕЙСІВ КОРИСТУВАЧА СТРИМІНГОВИХ СЕРВІСІВ ВІДЕО ЯК ПОТЕНЦІЙНІ ІНСТРУМЕНТИ ДЛЯ АУДІОВІЗУАЛЬНОГО ПЕРЕКЛАДУ". Inozenma Philologia, № 137 (22 листопада 2024): 192–203. https://doi.org/10.30970/fpl.2024.137.4501.

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The article explores the multimodal potential of paratexts in the evolving media landscape with the focus on their use and adaptation in multilingual user interfaces of streaming video services. The functions of paratexts in conventional books are highlighted, parallels with paratextual elements in audiovisual media are drawn, and their specifi c features within the multilingual interface of a video streaming service Amazon Prime Video are analysed. The conclusions elucidate the signifi cant potential of expanding translators’ roles into interface design and software development within streami

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Vickers, Andrew J., Ling Y. Chen, and Peter D. Stetson. "Interfaces for collecting data from patients: 10 golden rules." Journal of the American Medical Informatics Association 27, no. 3 (2020): 498–500. http://dx.doi.org/10.1093/jamia/ocz215.

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Abstract Memorial Sloan Kettering Cancer Center has more than a decade's experience creating online interfaces for obtaining data from patients as part of routine clinical care. We have developed a set of “golden rules” for design of these interfaces. Many relate to the knowledge imbalance between professional staff (whether medical or informatics) and patients, who are often old and sick and have limited knowledge of technology. Others relate to the clinical nature of the encounter: data cannot be taken from patients as part of clinical care unless there is a plan to act on whatever informati

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Chambers, Robert G. "Domestic and International Agricultural Policy Interfaces." Journal of Agricultural and Applied Economics 18, no. 1 (1986): 61–66. http://dx.doi.org/10.1017/s0081305200005331.

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Since 1981, American agricultural export earnings have plummeted from $43 billion to around $29 billion for 1985, a 37 percent decline. Many factors have been offered as partial explanations for this phenomenon: a strong dollar, the continued fallout from the grain embargo placed by the Carter Administration on the Soviet Union, poor American marketing practices in international agricultural markets, debt problems in heretofore rapidly developing third-world countries that had been among our fastest growing export markets, and uncompetitive practices spawned by the foreign trade policies of ou

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Holma, Anne-Maria, Maren Wiktorin Østensen, Elsebeth Holmen, and Luitzen de Boer. "Market dialogue in public procurement: Buyer-supplier interfaces and relational abilities." Industrial Marketing Management 104 (July 2022): 51–67. http://dx.doi.org/10.1016/j.indmarman.2022.04.004.

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Holma, Anne-Maria, Maren Wiktorin Østensen, Elsebeth Holmen, and Luitzen de Boer. "Market dialogue in public procurement: Buyer-supplier interfaces and relational abilities." Industrial Marketing Management 104 (July 2022): 51–67. http://dx.doi.org/10.1016/j.indmarman.2022.04.004.

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de Bellis, Emanuel, Christian Hildebrand, Kenichi Ito, Andreas Herrmann, and Bernd Schmitt. "Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing." Journal of Marketing Research 56, no. 6 (2019): 1050–65. http://dx.doi.org/10.1177/0022243719867698.

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Mass customization interfaces typically guide consumers through the configuration process in a sequential manner, focusing on one product attribute after the other. What if this standardized customization experience were personalized for consumers on the basis of how they process information? A series of large-scale field and experimental studies, conducted with Western and Eastern consumers, shows that matching the interface to consumers’ culture-specific processing style enhances the effectiveness of mass customization. Specifically, presenting the same information isolated (by attribute) to

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Navas Recalde, Andrea, and Janeth Castillo-Cáceres. "Interfaz de marketing, operaciones y cadena de suministros: estrategias para servicios." PODIUM, no. 40 (December 23, 2021): 1–20. http://dx.doi.org/10.31095/podium.2021.40.1.

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El propósito de esta investigación es analizar las actividades claves y estrategias en las interacciones de Marketing-Administración de Operaciones y Cadena de Suministro (AOCS), que resultan favorables para la competitividad. Se efectuó una revisión literaria, con diseño cualitativo integral, de artículos científicos desde el año 2009 al año 2021, de acceso abierto, en las bases de datos: WOS, SCOPUS, SCIENCE DIRECT y EMERALD. El alcance se enfocó en actividades claves y estrategias en la interfaz martketing-AOCS (y sus interfaces aisladas), mecanismos para su coordinación y efectos en la com

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Rigas, Dimitrios, Hammad Akhtar Hussain, and Nazish Riaz. "Online Branding and Marketing." International Journal of Sociotechnology and Knowledge Development 8, no. 2 (2016): 27–38. http://dx.doi.org/10.4018/ijskd.2016040103.

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Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the consumer purchase decision. A sample of 200 respondents, was used as a basis to explore marketing techniques on social media and multimodal influence on consumer purchase decisions. The results and their analysis indicated that advertisements or messages to users with audio, video and text on in combinati

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Sulikowski, Piotr, Tomasz Zdziebko, Kristof Coussement, Krzysztof Dyczkowski, Krzysztof Kluza, and Karina Sachpazidu-Wójcicka. "Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase." Sensors 21, no. 4 (2021): 1381. http://dx.doi.org/10.3390/s21041381.

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Recommendation systems play an important role in e-commerce turnover by presenting personalized recommendations. Due to the vast amount of marketing content online, users are less susceptible to these suggestions. In addition to the accuracy of a recommendation, its presentation, layout, and other visual aspects can improve its effectiveness. This study evaluates the visual aspects of recommender interfaces. Vertical and horizontal recommendation layouts are tested, along with different visual intensity levels of item presentation, and conclusions obtained with a number of popular machine lear

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Morash, Edward A., Cornelia Dröge, and Shawnee Vickery. "Boundary spanning interfaces between logistics, production, marketing and new product development." International Journal of Physical Distribution & Logistics Management 26, no. 8 (1996): 43–62. http://dx.doi.org/10.1108/09600039610128267.

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Morash, Edward A., Cornelia Dröge, and Shawnee Vickery. "Boundary‐spanning interfaces between logistics, production, marketing and new product development." International Journal of Physical Distribution & Logistics Management 27, no. 5/6 (1997): 350–69. http://dx.doi.org/10.1108/09600039710175921.

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Sardjono, Wahyu, and Winda Dian Nuriana. "Business Opportunities in Industrial Revolution 4.0 through 9 (nine) E-commerce Marketing Strategies." Social Economics and Ecology International Journal (SEEIJ) 4, no. 2 (2021): 53–60. http://dx.doi.org/10.21512/seeij.v4i2.7357.

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Technological developments in industry 4.0 which lead to digital technology create new ideas for companies to take strategic steps in business processes. One of them is utilizing electronic commerce. This study uses a qualitative analysis approach which uses secondary data. The methodology used is conceptual review by gathering data and information that are interrelated. The information collected is market opportunity, consumer behavior and electronic commerce technology as an innovation in marketing. This research is expected to create potential market opportunities. The marketing strategy us

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Shukla, Shekhar, B. K. Mohanty, and Ashwani Kumar. "Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps." Journal of Electronic Commerce in Organizations 18, no. 1 (2020): 59–88. http://dx.doi.org/10.4018/jeco.2020010104.

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The article presents a unique approach to explore and evaluate the critical factors of supply chain management-marketing (SCM-M) interfaces in e-commerce. This article systematically identifies the critical factors of SCM-M interface in e-commerce using DeLone and McLean (D&M) Model of IS Success. The critical factors identified are used to form the dynamic scenarios based on Fuzzy Cognitive Maps (FCM) for strategizing the e-commerce success. To understand and evaluate the proposed research methodology, some scenarios were developed based on the critical factors of SCM-M interface in e-com

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Ernatiningrum, Ernatiningrum, and Yusuf Sutanto. "IMPLEMENTASI PENDEKATAN CUSTOMER INTERFACE PADA MANAJEMEN PEMASARAN DI TOKO KOMPUTER." Jurnal Bisnis Terapan 2, no. 02 (2018): 179–90. http://dx.doi.org/10.24123/jbt.v2i02.1619.

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Conventional management has several weaknesses that must be covered so that the company can be grow. Therefore, trading companies try to analyze the constraints in the company’s expansion, namely marketing management with a customer interface approach. The factor that makes a company in using marketing management is the development of technology in this case information technology. With the existence of information technology customers can easily find the desired product in a store or company, customers can also compare expected products with similar products, customers can also request transa

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Barykin, Sergey Evgenievich, Elena Aleksandrovna Smirnova, Dan Chzhao, et al. "Digital Echelons and Interfaces within Value Chains: End-to-End Marketing and Logistics Integration." Sustainability 13, no. 24 (2021): 13929. http://dx.doi.org/10.3390/su132413929.

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The goals of real business in the context of the digital transformation of international logistics networks and marketing channels have necessitated the application of a scientifically based theoretical approach to the development of a formalized description acceptable for predictive planning based on leading indicators. In the context of globalization and interstate and regional economic unions, this will lead to achieving the maximum end-to-end integration of digital platforms. Based on the analysis, the article presents the integration of digital logistics and marketing approaches with the

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Feng, Zhao, and Kai Xiao. "Data Management and Marketing Methods of Interactive Video Websites in the Era of Big Data." Mathematical Problems in Engineering 2022 (June 29, 2022): 1–10. http://dx.doi.org/10.1155/2022/7771070.

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With the continuous development of the Internet, the explosive growth of network information, and the continuous increase of the bandwidth available to individual users, network video content has gradually become the most abundant and largest information group on the Internet. In the process of Internet video management, it can be transformed into the relationship between the three entities. Video resource management system of the business, meanwhile, with the increasingly rich, two more associated business interfaces, the interface between the relationships becomes more complex, resulting in

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Merminod, Nathalie, Hervé Fenneteau, and Gilles Pache. "Logistics, Marketing and Purchasing: Which Interfaces to Improve the Value Creation Process?" Journal of Research in Marketing 8, no. 2 (2017): 661. http://dx.doi.org/10.17722/jorm.v8i2.214.

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Mastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis, and Ioannis Kopanakis. "A Cloud Computing Model for Efficient Marketing Planning in Tourism." International Journal of Online Marketing 4, no. 3 (2014): 14–30. http://dx.doi.org/10.4018/ijom.2014070102.

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This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile marketing strategies, targeting potential users under a personalized advertising scheme. This model also enables marketers to predict future purchasing patterns and efficiently understand customers' behavior. Collected e-marketing data, rev

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Vieira, Cristiana, and José Magano. "A Inteligência Artificial e o Impacto no Marketing e no Consumidor." Percursos & Ideias 11 (May 12, 2021): 8–22. http://dx.doi.org/10.56123/percursos.2021.n11.16.

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New technologies, such as virtual reality and augmented reality, are continually evolving, becoming promising marketing tools for creating new channels and offering new experiences to consumers. Human communication mediated by technology on smartphones is evolving towards interfaces that embody artificial intelligence, permitting the interpretation of people’s daily activities and their habits and behaviours. This paper reviews the concepts and the potential applications of artificial intelligence in marketing, particularly highlighting the role of new virtual assistants and their potential.

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Supriyatin, Wahyu, and Kausar Japa Wisesha. "Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales." Majalah Ilmiah Bijak 19, no. 1 (2022): 117–26. http://dx.doi.org/10.31334/bijak.v19i1.1691.

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JerseyBolaku distro in Jatiasih, sells conventional and custom jersey. Marketing their products using conventional methods where customers come to see the product and make transactions. The owner wants product promotion, by word of mouth and through social media. The owner do manual bookkeeping by recording every incoming and outgoing product, so there is duplicate and inappropriate data. This makes owners changed the marketing strategy from conventional to digital. The purpose of this research is to distribution using digital marketing. The digital marketing strategy made by owners, used e-co

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Tuglular, Tugkan, Fevzi Belli, and Michael Linschulte. "Input Contract Testing of Graphical User Interfaces." International Journal of Software Engineering and Knowledge Engineering 26, no. 02 (2016): 183–215. http://dx.doi.org/10.1142/s0218194016500091.

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User inputs are critical for the security, safety, and reliability of software systems. This paper proposes a new concept called user input contracts, which is an integral part of a design-by-contract supplemented development process, and a model-based testing approach to detect violations of user input contracts. The approach generates test cases from an input contract integrated with graph-based model of user interface specification and applies them to the system under consideration. The paper presents a proof-of-concept tool that has been developed and used to validate the approach by exper

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Chandak, Shravan, Ruchi Sao, and Pritam Bhadade. "Customer Perceived Value of Social Media Interface: An Exploration of Factors and Model Testing Using CFA." ECS Transactions 107, no. 1 (2022): 8953–60. http://dx.doi.org/10.1149/10701.8953ecst.

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Customer perceived value is one the most extensively studied concept in modern marketing literature. This study is an attempt to develop a conceptual model measuring customer perceived value of social media interfaces (Facebook pages, Twitter handles, etc.) of brands. Various variables that could impact customer perceived value are explored, factors are extracted using factor analysis, and the conceptual model is tested using confirmatory factor analysis. The study identifies five factors, namely trustworthiness of social media interface (online trust), company personnel handling social media

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Fremont, Vincent Hocine Jean, Jens Eklinder Frick, Lars-Johan Åge, and Aihie Osarenkhoe. "Interaction through boundary objects: controversy and friction within digitalization." Marketing Intelligence & Planning 37, no. 1 (2019): 111–24. http://dx.doi.org/10.1108/mip-04-2018-0135.

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Purpose The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects. Design/methodology/approach The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms of their modularity, standardization, abstractness and tangibility. This paper prov

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Carvalho, Rosane Maria Rocha de. "Marketing em questão: narrativas e impactos sobre a imagem pública e a gestão de museus." Museologia & Interdisciplinaridade 9, Especial (2020): 188–202. http://dx.doi.org/10.26512/museologia.v9iespecial.31815.

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As estratégias de Marketing em museus são instrumentos de gestão em instituições museológicas. Seu estudo e utilização contribuem para a Museologia Teórica e Aplicada, nas interfaces entre Museologia e Comunicação e a necessidade de implementar reflexões sobre os valores mais relevantes para os museus na atualidade: conexão, presença e experiência. As estratégias e técnicas de Marketing são apresentadas, tais como precificação, promoção e comunicação, distribuição externa de programas, construção de uma imagem de marca, pesquisa de audiência, Marketing de serviços, desenvolvimento de novos pro

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Andryadi, Aan Ansen, and Neng Hasri Fatonah. "ANALISIS USER EXPERIENCE DAN USER INTERFACE (UI/UX) PADA WEBSITE MENGGUNAKAN METODEGOOGLE DESIGN SPRINT." Jurnal Teknologi dan Bisnis 3, no. 2 (2021): 137–44. http://dx.doi.org/10.37087/jtb.v3i2.61.

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CV Tirta Kalimaya is a company engaged in Water Treatment which has products in two categories, namely Hexabion and Biotech. The marketing technique uses digital marketing, namely market places and websites. The current condition of the website has very few visitors, one of the factors is because the user interface and user experience are not quite right. It is important to pay attention to the user interface and user experience (UI/UX) so that the product can be used properly by users according to its functionality. This study aims to make the CV Tirta Kalimaya company website able to p

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Budnikevich, I. M., I. G. Cherdantseva, and B. R. Klichuk. "SPECIFICS OF MARKETING RESEARCH ORGANIZATION IN THE SYSTEM OF MARKETING MANAGEMENT OF RETAIL TRADE NETWORKS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 61 (June 28, 2021): 101–12. http://dx.doi.org/10.24025/2306-4420.61.2021.236842.

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The article substantiates the importance of marketing research in the system of marketing management of retail chains, summarizes the organizational aspects of marketing research, identifies their functions, goals and objectives, the specifics of which are due to the characteristics of retail as a customer-oriented business. Emphasis is placed on organizational innovations of the last decade of the XX century, which shifted the center of influence on customers from manufacturers to retailers, updated the new tasks of marketing-oriented management in the retail system, most of which are related

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Laksana, Shifa Al-Fathia, Fadhil Irmani Putra, and Nava Gia Ginasta. "Designing a Web-Based Influencer Marketing System to Increase Brand Influence and Authority." Journal of Digital Business and Innovation Management 3, no. 1 (2024): 77–93. http://dx.doi.org/10.26740/jdbim.v3i1.60448.

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Social media and online platforms are key in building and strengthening brands in the digital era. Influencer marketing is a strategy that involves influential individuals on social media, becoming popular to increase brandreputation. However, brands often have difficulty identifying the right influencers, managing relationships with influencers, and measuring campaign effectiveness. This research aims to design a web-based influencer marketing system to help brands overcome this challenge. This system will increase brand influence and authority in the digital world, strengthen customer relati

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Bloch, B. J. "Interdepartmental conflict: The neglected dimension of management." South African Journal of Business Management 16, no. 4 (1985): 195–99. http://dx.doi.org/10.4102/sajbm.v16i4.1095.

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Both the theory and practice of management reflect an overemphasis on the relationships and conflicts within, rather than between such departments as personnel, finance, marketing, and production. The lateral dimension of management which refers to interdepartmental relationships, is not given adequate treatment. This article therefore deals with interdepartmental conflict - its causes and possible solutions. The article is divided into three sections. Firstly, the organizational and behavioural causes of interdepartmental conflict are examined. This refers to the inherent tendency towards con

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