Relevant bibliographies by topics / Marketing (Islamic law)

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Academic literature on the topic 'Marketing (Islamic law)'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 March 2023

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Journal articles on the topic "Marketing (Islamic law)"

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Kamilulloh, Farhan, and Prio Ambardi. "MULTI-LEVEL MARKETING PARADIGM IN ISLAM." I-BEST: Islamic Banking & Economic Law Studies 1, no. 2 (2022): 103–15. http://dx.doi.org/10.36769/ibest.v1i2.252.

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This study aims to find out about MLM (Multi Level Marketing) in Islamic view (Islamic law). This research is qualitative descriptive. This study included literary research to examine the written sources such as scientific journals, book references, literature, encyclopedias, scientific articles, scientific papers and other sources that are relevant and related to the object which is being studied. As for the object of study of this research is form of texts or writings that describe and explain about MLM that be popular in Indonesia. Results of this study is Islamic law permit MLM as long as not contrary with Islamic law. However, if it is contrary with Islamic law, so MLM is forbiden. Islam has principles on the development of business systems that must be free of elements dharar (danger), jahalah (vagueness) and zhulm (detrimental or unfair to one party). The system of bonuses to be fair, do not oppress and do not only benefit the people. Businesses also must be free from the element of gambling, oppression, fraud, unclean, riba (interest), vanity etc. If we want to develop a MLM business, it should be free from those elements above. Therefore, the goods or services are commercialized and ordinances sales must be halal, no haram and doubtful, and not in conflict with the principles of Shari'ah above.
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Wahed, Abd. "MULTI LEVEL MARKETING (MLM) CNI DALAM PERSPEKTIF HUKUM ISLÂM." AL-IHKAM: Jurnal Hukum & Pranata Sosial 3, no. 2 (2019): 183–200. http://dx.doi.org/10.19105/al-lhkam.v3i2.2603.

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The current development of business affair demands the Muslim thinkers to purpose a respond about how it should be from the view of Islamic economy. Commercial business with the leveling method which is known as Multi Level Marketing (MLM) like CNI appears elements of bay’, an Islamic economic system of buy and sell. However, a further study , using Islamic law establishment method, proves that there are obvious distinctions between the system of multi level marketing and Islamic economic system. This effects the differentiation of both systems in the perspective of Islamic law. Through the method of al-mashlahah , it is proved that Multi Level Marketing is greater in terms of its mafsadah than its usefulness. This argument leads to a conclusion that multi level marketing is considered illegal or haram.
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Rahman, Fathur. "Praktik Affiliate Marketing pada Platform E-commerce dalam Tinjauan Hukum Ekonomi Syariah." Istidlal: Jurnal Ekonomi dan Hukum Islam 6, no. 1 (2022): 24–37. http://dx.doi.org/10.35316/istidlal.v6i1.407.

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Marketing that was traditionally (face to face) had changed to online marketing or through technological aids. The change in the marketing model was affiliate marketing. This affiliation practice in Indonesia was currently mostly carried out by online Marketplace. One of the Online Marketplaces that used the affiliate model was Shopee.co.id. when the modern transactions had developed and varied. It was necessary to maintain Islamic values ​​so that they were still applied, so it was considered necessary to examine affiliate marketing practices from the perspective of Islamic law. Normative legal research, library research or document study is the research that focuses on written law. The practice of affiliate marketing cooperation carried out by Shopee with affiliate participants was permissible with several conditions in the principles of Islamic economic law. The commission practice carried out by Shopee and affiliate participants in Islam was identical to the samsarah and wakalah bil ujroh contracts.
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Roumieh, Ahmad, Lalit Garg, Vipul Gupta, and Gurparkash Singh. "E-Marketing Strategies for Islamic Banking." Journal of Global Information Management 26, no. 4 (2018): 67–91. http://dx.doi.org/10.4018/jgim.2018100105.

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This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid of any contentious or exaggerated claims and there must be no excessive risk. As marketing practices include accentuating the benefits and features of products and services, and downplaying the negative attributes which potentially could lead to a consumer making an informed decision based on this unbalanced presentation. Arguably, this presents a form of risk that may be at odds with the fundamental tenets of Islam. This article presents a case-study of a large bank in Kuwait to identify how e-Marketing can be implemented more effectively to attract new customers and retain the existing ones by critically evaluating the viability of e-marketing strategies for promoting Islamic banking. A set of recommendations are also provided to support all Islamic Banks in the development of an e-marketing strategy.
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Ltifi, Moez, Lubica Hikkerova, Boualem Aliouat, and Jameleddine Gharbi. "The determinants of the choice of Islamic banks in Tunisia." International Journal of Bank Marketing 34, no. 5 (2016): 710–30. http://dx.doi.org/10.1108/ijbm-11-2014-0170.

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Purpose – The purpose of this paper is to determine the explanatory factors for the selection of Islamic banks and evaluate the moderating role of demographic characteristics. This study seeks to better understand these determinants in Tunisia, a country with a developing Islamic finance system and a culture different from those in other Muslim countries studied in the literature. Design/methodology/approach – The authors developed a two-sided approach: a quantitative survey and 12 semi-structured interviews based on four customer segments identified by the quantitative study. For the survey, data were collected from 180 Islamic bank clients in Tunisia. The factors adopted for the selection of an Islamic bank are service quality, trust, and compliance with Sharia (Islamic) law. The authors identified and measured the selection criteria using a factor analysis, regression analysis, and demographic characteristics analysis. Findings – Customers consider several factors while choosing an Islamic bank: the quality of service offered by the financial institutions, trust, and (especially) compliance with Sharia law. Moreover, gender and age appear to be the only moderators between the selection of an Islamic bank and these determinants. Practical implications – This study offers Islamic banks a better understanding of how Tunisian customers select financial institutions. These banks must consider the different determinants of choice in order to create value for consumers and prepare their marketing strategies. The authors identify four customer segments based on gender and age by which the banks may improve their positioning and market share, thus contributing to the development of Islamic financial institutions in Tunisia. Originality/value – This is the first study of its kind in Tunisia, where the market share of Islamic finance remains low. The study enriches the Islamic marketing literature on the quality of Islamic financial institutions’ service, trust, and compliance with Sharia law. It also tests demographic characteristics as moderators. The results and implications of this research can be applied to countries similar to Tunisia.
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Hamidi, M. Luthfi, and Andrew C. Worthington. "Islamic banking sustainability: theory and evidence using a novel quadruple bottom line framework." International Journal of Bank Marketing 39, no. 5 (2021): 751–67. http://dx.doi.org/10.1108/ijbm-06-2020-0345.

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PurposeThe study aims to extend the conventional triple bottom line (TBL) framework (prosperity, people and planet) to the quadruple bottom line (QBL) by newly adding a “prophet” dimension for Islamic banks seeking compliance with Islamic law in their pursuit of sustainability.Design/methodology/approachEmploy Chapra's corollaries of maqasid al-shari'ah (the goals of Islamic law) to develop constructs for a survey of 504 Islamic bank stakeholders from five Indonesian provinces to gather primary data to quantitatively verify the dimensions and items in the proposed QBL framework. Categorical principal component analysis (CATPCA) then identifies the sustainability of ten Islamic banks from ten countries as a trial application of the resulting QBL index.FindingsUsing the dimensions and items identified using CATPCA, the authors develop a QBL index to assess the sustainability of the ten Islamic banks. The findings suggest that half of the banks are sufficiently sustainable, with three being proactive (doing more than is required) and two being accommodative (doing all that is required). The remaining five banks are unsustainable, with two banks being defensive (doing the least that is required) and three being reactive (doing less than is required). Most of the banks perform relatively poorly according to the “planet” (38%) and “people” (41%) dimensions and perform better on the “prosperity” (53%) and “prophet” (63%) dimensions. Nonetheless, there is ample room for improvement across all dimensions of sustainability.Research limitations/implicationsThe generalizability of the findings is limited by the small-scale single-country survey used in the CATPCA part of the analysis. Only ten Islamic banks were included in the QBL scoring and ranking exercisesPractical implicationsIslamic banks can improve their sustainability by increasing green financing and reaching out to rural areas and disadvantaged populations. In countries with Islamic banking systems, regulators can support this through training, guidance and incentives.Originality/valuePioneering exploration of TBL from maqasid al-shari'ah perspective. First, we develop a QBL index to assess the sustainability of Islamic banks in line with actual stakeholder expectations.
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7

Hartini, Suci, Muhammad Iqbal Fasa, and Suharto Suharto. "Digital Marketing dalam Perspektif Ekonomi Islam." Jurnal Ekonomika dan Bisnis Islam 5, no. 1 (2022): 197–206. http://dx.doi.org/10.26740/jekobi.v5n1.p197-206.

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Digital Marketing In Islamic Economic Perspective. Marketing is an activity in which sellers offer products that consumers can buy. While Islamic marketing is a process and strategy (wisdom) of fulfilling needs through halal products and services (tayyibat) with mutual agreement and welfare (Falah from both parties, namely buyers and sellers for the purpose of achieving material and spiritual prosperity in this world and in the hereafter). In digital marketing with an Islamic perspective, all activities related to the technology must be based on sharia law. Just as digital activities are not allowed to contain usury (interest), activities in cyberspace do not contain maisir (gambling), activities involving the manufacture and/or sale of illicit products are prohibited, and the prohibition on activities containing elements of gharar (uncertainty).
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Amanda, Silvia, and Faridudin Malikur Rahmat. "Business Marketing Strategy in the Digitalization Era According to Islamic Law." ALIF 1, no. 2 (2023): 56–62. http://dx.doi.org/10.37010/alif.v1i2.1025.

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This study aims to identify and analyze strategies for improving the MSME economy during the new normal period due to the impact of the Covid-19 pandemic. The objects in this study are MSME actors who use business marketing strategies. The research method used is descriptive qualitative method. The results obtained from this research show that it is necessary to take quick, precise and real steps from the government or business actors to overcome the losses that have occurred due to the pandemic and to carry out updates and evaluations over the business cycle to explore the conditions that are currently in place so that businesses can continue to survive and grow.
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Harahsheh, Salem, Rafa Haddad, and Majd Alshorman. "Implications of marketing Jordan as a Halal tourism destination." Journal of Islamic Marketing 11, no. 1 (2019): 97–116. http://dx.doi.org/10.1108/jima-02-2018-0036.

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Purpose The purpose of this paper is to build a better understanding of the concept of Halal tourism as expressed by Muslim Jordanian tourists who want to comply with the Islamic law. The study also examines Jordan as a Halal tourism destination as perceived by those tourists. Implications of marketing Jordan as a Halal tourism destination are among the research questions. Design/methodology/approach The paper is empirical and quantitative in nature with a survey type. The sample of the study is Muslim Jordanians in the cities of Amman and Irbid. Respondents were chosen randomly in shopping malls, gardens and public places. A self-completion questionnaire was administered to collect the data for the research and 920 questionnaires were returned. The data were analysed using descriptive and reliability and explanatory factor analysis in addition to certain tests such as one sample t test and two samples chi-square tests. Findings Halal tourism in Jordan is established but needs more enhancements and promotion. Jordan was evaluated positively in 14 Halal services and was unsuccessful in ten others. The motives for Jordanian Muslim tourists who want to comply with the Islamic law, to travel to Halal destinations were destinations that offer Halal-friendly services; to know Islamic religious sites; and to learn about Islamic history. Jordanian tourists were knowledgeable of local and international Halal destinations (78.2 and 67%, respectively). More than half of the sample experienced Halal destinations in Jordan and only 26.4% abroad. From a marketing point of view, the results of this study reveal good awareness of potential Jordanian tourists towards Halal tourism and Halal services. The study revealed that Jordanian Muslim tourists who want to comply with the Islamic law showed significant positive motives to travel Halal tourism destinations. In addition, the study showed statistically significant knowledge and experiences in local Halal destinations, but not in foreign Halal destinations. Research limitations/implications The lack of research on Halal tourism in Jordan gives limited in-depth discussion. In addition, the study sample was chosen from two major cities in Jordan; therefore, further research is needed to include a representative sample of the whole country. Practical implications The paper includes marketing implications on Halal tourism in Jordan. The authors suggest marketing strategies should be launched to emphasise the importance of Halal tourism and marketing Jordan as Halal tourism destination. The recommendations of this study provide positive and negative results on Jordan as a Halal tourism destination. The negative evaluation of Jordan in terms of Halal services should be redressed by the Jordanian Government and the Jordanian private tourism and hospitality sectors to build a positive image of Jordan as a potential competitive Halal destination for Muslim tourists who want to comply with the Islamic law. Originality/value The paper is among the first of its kind, which empirically examined the motives of Jordanian Muslims who want to comply with the Islamic law to travel to Halal tourism destinations as well as evaluating Jordan as a Halal tourism destination. This study fills the gap in literature about Halal tourism in Jordan and presents Halal tourism as one of the alternative forms of tourism of high potential for Jordan to compete in this market segment.
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Suhartanto, Dwi, David Dean, Tuan Ahmad Tuan Ismail, and Ratna Sundari. "Mobile banking adoption in Islamic banks." Journal of Islamic Marketing 11, no. 6 (2019): 1405–18. http://dx.doi.org/10.1108/jima-05-2019-0096.

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Purpose This paper aims to examine mobile banking adoption in Islamic banks by integrating technology adoption model (TAM) and Religiosity-Behavioural Intention Model. Design/methodology/approach This study uses a sample of 300 mobile banking customers of Islamic banks from West Java Province, Indonesia. Partial least square was applied to assess the association between perceived usefulness, perceived ease-of-use, religiosity, satisfaction, and adoption. Findings The results of this study disclosed that the integration of TAM and Religiosity-Intention model provides a more complete explanation of Islamic bank consumers’ adoption of mobile banking. Besides perceived usefulness and perceived ease-of-use, the results of this study emphasise the importance of religiosity in mobile banking adoption. Practical implications This study offers an opportunity for Islamic bank managers to increase the adoption of their mobile banking services. To increase the adoption of mobile banking services, Islamic banks must not only provide an application that is useful and easy to use but also consider the customer’s religiosity. All of their mobile banking marketing strategies should focus on providing high-quality mobile service while ensuring the bank’s operations are compliant with the Islamic law. Originality/value This study is the first attempt to integrate TAM and Religiosity-Intention Model to assess mobile banking adoption.
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Books on the topic "Marketing (Islamic law)"

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Majmūʻat Dallat al-Barakah. Amānah al-ʻĀmmah lil-Hayʼah al-Sharʻīyah al-Muwaḥḥadah, ред. Fatāwá al-taswīq: Al-samsarah, wa-al-wisāṭah al-mālīyah, wa-al-jawāʼiz lil-tarwīj. Majmūʻat al-Barakah al-Maṣrafīyah, al-Amānah al-ʻĀmmah lil-Hayʼah al-Sharʻīyah al-Muwaḥḥadah, 2009.

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(India), Islāmik Fiqh Akaiḍmī, ред. Neṭvark mārkiṭing: Sharʻī nuqt̤ah-yi naẓar. Islāmik Fiqh Akaiḍmī (Inḍiyā), 2008.

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Aḥmad ʻĪd ʻAbd al-Ḥamīd Ibrāhīm. Ḥukm al-taswīq al-shabakī fī al-fiqh al-Islāmī. Uṣūl lil-Nashr wa-al-Tawzīʻ, 2020.

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al-Ḥawāfiz al-tijārīyah al-taswīqīyah wa-aḥkāmuhā fī al-fiqh al-Islāmī. Dār Ibn al-Jawzī, 1999.

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al-Ḥ awāfiz al-tijārīyah al-taswīqīyah wa-aḥkāmuhā fī al-fiqh al-Islāmī. Dār Ibn al-Jawzī, 1999.

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Masʼūlīyat mandūbī al-mabīʻāt fī taswīq al-muntajāt: Dirāsah fiqhīyah muqāranah. Dār al-Wafāʼ li-Dunyā al-Ṭibāʻah wa-al-Nashr, 2011.

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Ṣābir, Shaʻbān ʻAbd al-Ẓāhir. al-Muʻāmalāt allatī tumaththil taḥāyulan ʻalá al-ribā: Takyīfuhā al-fiqhī wa-ḥukmuhā al-sharʻī : dirāsah fiqhīyah muqāranah. Maktabat al-Wafāʼ al-Qānūnīyah, 2020.

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Khālid Jāsim Ibrāhīm Sulaymān Hawlī. Aḥkām al-imtiyāz fī al-fiqh al-Islāmī wa-taṭbīqātihi al-muʻāṣirah: Dirāsah fiqhīyah taʼṣīlīyah. Dār al-Maymān lil-Nashr wa-al-Tawzīʻ, 2018.

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On Trans-Saharan trails: Islamic law, trade networks, and cross-cultural exchange in Western Africa. Cambridge University Press, 2009.

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Sufyānī, Ibrāhīm ibn ʻAlī. al-Taswīq al-ṭibbī wa-aḥkāmuhu fī al-fiqh al-Islāmī. Dār al-Bashāʼir al-Islāmīyah, 2018.

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Book chapters on the topic "Marketing (Islamic law)"

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Nestorovic, Cedomir. "Marketing of Islamic Banks." In Contemporary Issues in Islamic Law, Economics and Finance. Routledge, 2022. http://dx.doi.org/10.4324/9781003155218-12.

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Murtaza, Nadia, and Urooj Fatima. "Financial Crimes in Perspective of Public Policy and Islamic Law: Case of Pakistan." In Advances in Islamic Finance, Marketing, and Management. Emerald Group Publishing Limited, 2016. http://dx.doi.org/10.1108/978-1-78635-899-820161009.

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Medhekar, Anita, and Farooq Haq. "Halal Branding for Medical Tourism." In Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6272-8.ch008.

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This chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist's cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals.
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Yener, Dursun. "Halal Food Market and Opportunities for Logistics Sector." In Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6272-8.ch006.

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Religions have their own set of rules about foods. There are institutions to supervise the conformity of the food products to these particular sets of rules. Products that are ritually fit according to the religious law and therefore are proper to be consumed are called “kosher” for Jews and “halal” for Muslims. The topic of halal food has sparked a continuously increasing interest, especially in recent years, and it is one of the most popular topics on the agenda of both the scientific and business communities as well as the states. In this chapter, both the concept of “halal” and the logistics operations that also have a significant relevance with the concept have thoroughly been examined. The concept of halal covers all of the activities related with food products “from farm to fork,” but logistics activities in this sense have usually been ignored. In this study, the definition and scope of halal logistics and also the opportunities for businesses have been dealt with. The aim of the research is to determine the potential of the halal food market around the world and opportunities for the logistics sector. Since the number of the studies about halal food and halal market is limited, this chapter is expected to help academicians and practitioners. One of the objectives of this study is to compare similarities and differences between halal food and kosher food. Another objective of the study is to determine the rules of halal food in logistics operations.
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Rafiki, Ahmad. "Opportunities and Challenges of Social Media to the Islamic Banks in Indonesia." In Economics, Business, and Islamic Finance in ASEAN Economics Community. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2257-8.ch011.

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The Islamic banks in Indonesia have a serious issue of a low market share of 5%. This emerged due to the limited/unvaried product range, low literacy and inclusion level of Islamic finance, unfavorable perception for Islamic banking, and limited distribution networks and outreach. All of these causes could be resolved by using social media, which will bring several opportunities such as transparency and openness, effective marketing channels, stakeholders' relationship, social media content, brand image and reputation, shariah compliance activity, learning and knowledge, and greater personalization. Meanwhile, in using social media, the Islamic banks face few challenges such as network infrastructure, negative comments, information risk management, privacy, and deception. This chapter can be a reference to any institutions, particularly the Islamic banks which associated with digital interfaces and interactions in their daily businesses. Thus expectedly, the Islamic banks could enhance the public trust and establish a good Islamic identity.
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