Relevant bibliographies by topics / Marketing local

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing local'

Author: Grafiati
Published: 4 June 2021
Last updated: 17 February 2022

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Journal articles on the topic "Marketing local"

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Bob Smouse, H. "Local Marketing." Journal of Vascular and Interventional Radiology 15, no. 2 (February 2004): P86—P89. http://dx.doi.org/10.1016/s1051-0443(04)70130-x.

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Erickson, Bill, and Marion Roberts. "Marketing local identity." Journal of Urban Design 2, no. 1 (February 1997): 35–59. http://dx.doi.org/10.1080/13574809708724395.

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Kirk‐Smith, Michael, and William Gault. "MARKETING LOCAL ENTERPRISE AGENCIES." Journal of Small Business and Enterprise Development 2, no. 3 (March 1995): 142–48. http://dx.doi.org/10.1108/eb020956.

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Baker, F. P. "Marketing in a local authority." Journal of Marketing Practice: Applied Marketing Science 1, no. 4 (December 1995): 73–84. http://dx.doi.org/10.1108/eum0000000003893.

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Printezis, Iryna, and Carola Grebitus. "Marketing Channels for Local Food." Ecological Economics 152 (October 2018): 161–71. http://dx.doi.org/10.1016/j.ecolecon.2018.05.021.

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Nielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (July 1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

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Dwi Apsari, Ayu Made, and I. Gusti Ngurah Widya Hadi Saputra. "MAXIMIZATION OF VCO LOCAL PRODUCT MARKETING THROUGH DIGITAL MARKETING." Abdi Dosen : Jurnal Pengabdian Pada Masyarakat 5, no. 2 (June 2, 2021): 227. http://dx.doi.org/10.32832/abdidos.v5i2.859.

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Nusa Penida is one of the coconut-producing districts in Bali Province, which is precisely located in the Klungkung Regency area. Most of the Nusa Penida residents sell coconuts in their whole form and not processed into other processed forms, so this affects the selling price of coconuts. The use of coconut is traditional and has been widespread, however, however, there are still few people who process it into virgin coconut oil or VCO. One of the industrial houses that produces Pure Coconut Oil (VCO) is located in Banjar Bodong, Ped Village, Nusa Penida District with the name "Sari Gading''. Even though it has been running for 6 years, the revenue from this business has not been maximized due to poor marketing. For this reason, the authors offer a solution to help marketing Virgin Coconut Oil, namely by educating and coaching the use of social media as a means of online-based marketing activities. In this case, it focuses on activities to increase marketing through social media, namely Facebook.
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Hirota, Akimitsu. "Design of a Symbiotic Tourism Platform with Local People:." Japan Marketing Journal 39, no. 4 (March 31, 2020): 7–19. http://dx.doi.org/10.7222/marketing.2020.017.

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Dâmaso, Marlene, and Jorge Ávila De Lima. "Marketing the School? How Local Context Shapes School Marketing Practices." Journal of School Choice 14, no. 1 (May 15, 2019): 26–48. http://dx.doi.org/10.1080/15582159.2019.1616993.

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Fusté-Forné, Francesc. "Dairy Tourism: A Local Marketing Perspective." Dairy 2, no. 1 (January 11, 2021): 14–24. http://dx.doi.org/10.3390/dairy2010002.

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Examples of niche tourism have emerged in parallel to the growing importance of food tourism in destination management and marketing. Examples of this include mushroom tourism, tea tourism, or udon tourism, among others. This study analyzes one of this specialist forms of food tourism: dairy tourism. Dairy tourism is the leisure and tourist practice that leads to the discovery of production, transformation, and commercialization processes of milk and milk derivatives. Specifically, the objective of this research is to discuss the relationships between local dairy landscapes and tourism in the Catalan region of Empordà, in the northeast of the Iberian Peninsula. Drawing on field visits and interviews with the seven regional producers, results describe the mechanisms of dairy tourism from a local marketing perspective.
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Dissertations / Theses on the topic "Marketing local"

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Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integration of these practices in a holistic approach for local government is very limited. Further local government has a major economic impact on the viability and longevity of many rural and semi-rural areas of Australia. Equally in the metropolitan areas, local government accounts for a considerable proportion of the employment and impact on growth and development of these regions. Traditional marketing theory has been found wanting in the local government area, as traditional marketing practices is being applied in a piecemeal approach. This practice has caused local governments to have conflicting messages and product offerings to the community. However the review of marketing derivatives theory shows that no one derivative addressed the scope of products and activities managed by local government. Reviewing these derivatives show that marketing core concepts are relevant to local government, but the complexity lies in the application of marketing where the components of added complexity were derived from the organisational focus, structure and target market definitions. The theoretical process to develop this understanding of local government marketing and to develop a proposed model for the application of local government marketing was derived from the literature relating to the core traditional marketing concepts and the marketing derivatives of public, not-for-profit and social marketing. This review of the literature aided in defining the complexities of local government marketing and helped found the preliminary local government marketing model. With the use of case analysis three local government cases were explored. The first case, a metropolitan local government, used convergent interviewing to determine the factors relevant to the development of the holistic local government marketing model. Confirmatory case analysis was used for the remaining two cases, one semirural and one rural, to refine the developing model. Ultimately, the model was confirmed in principle but minor changes were required to make the model robust across the three cases. From a theoretical perspective the research identified that the marketing derivatives used in the development of the local government marketing model were relevant and further sets local government apart from but integrated with the three derivatives studied. From a practical perspective the development of the local government marketing model goes some way to developing practices that are coordinated and integrated across the local government organisation, thus providing local government with the advantages of having an integrated local government marketing approach.
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Rubinsson, Sebastian. "Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110.

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Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. The marketing industry faces difficult challenges in adaptation to international marketing, as collaboration between local marketing agencies could be a solution.   Purpose: The purpose of the study is to contribute with understanding of how local marketing agencies can work together for global clients, and how these agencies can adapt local marketing for these clients. In order to understand how marketing agencies can work together, this study will contribute with understanding of this collaboration between local marketing agencies and how they can help each other grow their businesses.   Method: This study uses a qualitative method with unstructured interviews of five people operational within a network of local marketing agencies.     Theory: The theoretical framework for this study consists of theories in international marketing, collaboration and learning.   Results and conclusions: By collaborating in a network, local marketing agencies get access to international markets and can support global clients. By having multiple local agencies working together for global clients, these agencies all provide local knowledge and create local communication. The collaboration in a network is most effective if the competition is eliminated, which can be done through shared ownership and personal connection within the network.
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Rees, Patricia Louise. "Marketing in local government : from a local government officer's perspective." Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.398550.

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Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed. One way of achieving this is to ensure that the board of directors and specifically the non-executive directors (NEDs) practise good governance. In South Africa, three (3) types of DMOs are found, namely those that are funded by local government and incorporated into the municipality. The second type of DMOs is funded by the private sector. The third type of DMOs is those funded by both the local government and the private sector. In this case, the DMO has an agreement with the local government in terms of what their mandate is and what the agreed outcomes would be. A board of directors, comprising both executive directors (EDs) and nonexecutive directors (NEDs) is responsible for the governance of the local DMO. The main research problem of the study is the attributes and experience of the nonexecutive directors that serve on the boards of DMOs in accordance with developmental standards of best practices. In order to address the main problem, the following research objectives were formulated: To identify best practice by examining the literature as to how NEDs are prepared to serve on boards of both listed and non-listed organisations. To determine whether any policy frameworks provide guidance to NEDs serving on DMOs in South Africa. To examine whether any training or preparatory programmes exist specifically for NEDs in DMOs. To investigate whether NEDs should have specific attributes that would improve their governance of DMOs. To develop a set of recommendations that would assist NEDs to play a more effective role when executing their responsibilities. In order to address these research objectives, a quantitative research methodology was adopted sampling all the DMOs in South Africa that could be identified and were governed by a board of directors. For this purpose, a self-completed questionnaire was distributed to the board of directors of DMOs and specifically the non-executive directors. The results of the study indicated that no guidelines existed that DMOs could follow to better prepare the NEDs of local DMOs. Furthermore, no policy frameworks provide guidance to NEDs serving on local DMOs. The only guidelines that exist are generic guidelines of the King IV Report for NEDs of listed and non-listed organisations. In addition, Pike (2016:108) listed a number of characteristics of good governance. The study also revealed that no training or preparatory programmes exist for the NEDs of local DMOs. Finally, the study highlighted five (5) attributes that NEDs consider as critical in fulfilling their obligations. These include the empowerment of NEDs, the commitment of NEDs, communication with NEDs, job satisfaction of the NEDs and the need for NEDs to understand policy frameworks relevant to their tasks.
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Chow, Po-fun Wendy, and 周寶芬. "Marketing of local drama production in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268730.

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Rashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.

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Chow, Po-fun Wendy. "Marketing of local drama production in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19876555.

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Hlophe, Nthabiseng. "The role of local context in the local strategies of global brands." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29785.

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The greatest task of many international marketing practitioners in host organisations, entails understanding the factors that influence the localisation or standardisation of marketing programmes. The purpose of this paper is to gain insight into the role of local context in the local strategies of global brands. This paper uses a qualitative case study design of two global brands.Findings – The findings show that the role that emerging macro-level factors of local context play in the local strategies of global brands is in determining the levels at which marketing programs will be standardised or localised.Micro-level factors of local context play the role of a) setting the preconditions for product development and b) determining the extant of productivity that can be achieved in the local contextThe strategic implications that must be considered at the local level when applying a global brand include brand identity standards as well as making specific choices about global or local consumer culture positioning.Practical implications- For practitioners, the practical implications encompass strategic considerations in the course of making decisions to standardise or localise marketing programs.Originality/value – This paper highlights new variations in contextual factors within-countries. It also provides an international perspective that is rooted in local context regarding global marketing intermediaries. Lastly, it explores the strategic implications considered when applying a global brand.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Richard, Kassie. "Promotional Communications| Professional Writing for Local Organizations." Thesis, University of Louisiana at Lafayette, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10681103.

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This thesis explores the use of Facebook as an advertising tool for small businesses. It views advertising through Facebook from the perspective of a professional writer, looking at the context, audience, goals, and media to provide small businesses with guidelines for building Facebook advertising campaigns. This report will discuss 1) the audience for advertising campaigns, 2) the need for a professional writing approach for context and design, 3) the features of Facebook that complicate marketing efforts, and 4) the analysis of a local marketing campaign on Facebook. In the conclusion, the report will summarize recommendations to small businesses interested in using Facebook for promotional purposes. The report is accompanied by a detailed portfolio including works created for various local organizations.

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Galva, Scarlet, and Marie-Laure Pocheron. "CHILL'OTE : local de comida rápida de papas fritas." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/144059.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING
Scarlet Galva [Parte I], Marie-Laure Pocheron [Parte II]
Chill’Ote es un local de comida rápida ubicado en la galería del Subcentro en metro Escuela Militar del sector oriente de Santiago. Abrió en enero del 2015, ofreciendo una propuesta novedosa: el plato de fondo se centra en las papas fritas, las cuales suelen ser un acompañamiento en otros restaurantes. El menú de Chill’Ote consiste en que la papa fritas es la estrella de cada plato y vienen acompañada de distinta variedades de agregados y salsas como pollo teriyaki y carne mechada. Actualmente Chill’Ote tiene una clientela muy fiel, y un posicionamiento claramente diferenciado en la mente de sus clientes sin embargo tiene un bajo nivel de awreness dentro del mercado a cual pertenece. A casi dos años de su apertura, el restaurante apenas consigue cubrir sus costos, y no genera ganancias para sus dueños. Esto se debe principalmente a que las ganancias generadas entre las 13 y 15 horas son aniquiladas para la rentabilidad negativa de los horarios bajos: 10 a 13h y 15h a 21h. En este informe realizamos un diagnóstico de la situación inicial, con segmentación del mercado y posicionamiento actual de la marca, para poder analizar sus fortalezas y debilidades.
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Books on the topic "Marketing local"

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Beuret, Kristine. Marketing in local government. Edited by Hall Roger, Clarke Michael, Stewart John, and University of Birmingham. Institute of Local Government Studies. London: Financial Times/Pitman in association with the Institute of Local Government Studies, 1998.

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Global marketing: Foreign entry, local marketing & global management. 3rd ed. New York, N.Y: McGraw-Hill/Irwin, 2003.

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Johansson, Johny. Global marketing: Foreign entry, local marketing & global management. 3rd ed. Boston: McGraw, 2003.

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Global marketing: Foreign entry, local marketing, & global management. 5th ed. Boston: McGraw-Hill Irwin, 2009.

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Johansson, Johny K. Global marketing: Foreign entry, local marketing & global management. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

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Cousins, Philip J. Marketing & promoting local history publications. Matlock: Derbyshire Record Office, 1995.

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Bernstein, Jack. Local store marketing for restaurants. Manhattan Beach, CA: JB & me Pub., 1991.

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Global marketing: Foreign entry, local marketing and global management. 2nd ed. Boston, Mass: Irwin McGraw-Hill, 2000.

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Johansson, Johny K. Global marketing: Foreign entry, local marketing, and global management. Chicago: Irwin, 1997.

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Browne, Ruth. Marketing in local authority leisure centres. [s.l: The Author], 1996.

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Book chapters on the topic "Marketing local"

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Hague, Cliff, Euan Hague, and Carrie Breitbach. "Place Marketing." In Regional and Local Economic Development, 247–68. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-34518-8_12.

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Ghosh, Nilabja. "Local Marketing Support in Bihar." In India Studies in Business and Economics, 199–206. New Delhi: Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1572-1_13.

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Bauer, Thomas, Holger Hürtgen, and Jan Middelhoff. "Leaflets and Local Print Advertising: How to Achieve Local Media Excellence." In Retail Marketing and Branding, 217–30. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119207900.ch14.

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Pierrakos, George, D. Latsou, C. Platis, A. Goula, A. Giovani, and J. Pateras. "Assessment of Inhabitants’ Health Care Needs in Local Community." In Strategic Innovative Marketing, 391–97. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_49.

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Hamarneh, Iveta, and Alžbeta Kiráľová. "Local Food and Beverages as a Tool of Destination Marketing." In Strategic Innovative Marketing, 83–89. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_11.

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Macquin, Anne, Nathalie Prime, and Dominique Rouziès. "Personal Selling Interactions: Global Versus Local Principles." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 64. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_17.

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McFadden, Dawn Thilmany. "Local Food, Organics, and Sustainability." In US Programs Affecting Food and Agricultural Marketing, 419–42. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-4930-0_16.

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Cassia, Fabio, and Francesca Magno. "Explaining Citizen Surveys Non-Adoption in Local Government." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 283–88. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_108.

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Ger, Güliz, Olga Kravets, and Özlem Sandikci. "International marketing at the interface of the alluring global, the comforting local, and the challenges of sustainable success." In Marketing Management, 33–46. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-4.

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Morris, Tom, and Cynthia Pavett. "Global Strategy and Local Management: How Does It Work?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 607–11. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_129.

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Conference papers on the topic "Marketing local"

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Marshall, B. "Global Marketing - "What Went Wrong?" Local Think and Market Focus." In Electro International, 1991. IEEE, 1991. http://dx.doi.org/10.1109/electr.1991.718224.

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Pamuji, Eko, Rachmah Ida, Mustain Mashud, Meithiana Indrasari, and Bambang Purnomo. "MARKETING COMMUNICATION STRATEGY AS A STRENGTHENING RESISTANCE OF LOCAL MEDIA." In Proceedings of the 3rd English Language and Literature International Conference, ELLiC, 27th April 2019, Semarang, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.27-4-2019.2285376.

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Babaitsev, A. V., E. A. Mikova, E. V. Kosyanenko, and A. S. Podoprigora. "Using Information and Communication Technologies in University Marketing: Local Features." In International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200509.099.

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"Local Brand Marketing Concept Communication Strategy under the New Media Environment." In 2018 International Conference on Economics, Finance, Business, and Development. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icefbd.18.101.

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Pribadi, Muhammad. "Intercultural And Marketing Communication: Challenges and opportunities for Local Advertising Agency." In Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291105.

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Zarkada, Anna, and Eugenia Tzoumaka. "EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.08.01.

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Mihailescu, Liliana. "Local Media Promotion Of The B.A.C., Element Of The Sport Marketing Strategy." In EduWorld 2018 - 8th International Conference. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.03.205.

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Guðmundsson, Birgir, Vera Kristín Kristjánsdóttir, and Hafdís Björg Hjálmarsdóttir. "POLITICS, MARKETING AND SOCIAL MEDIA IN THE 2018 LOCAL ELECTIONS IN ICELAND." In 51st International Academic Conference, Vienna. International Institute of Social and Economic Sciences, 2019. http://dx.doi.org/10.20472/iac.2019.051.012.

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Alexander, Sinthia Delvi, and Muhammad Adi Pribadi. "Role of Symbolic Interactionism in Marketing Communication Planning at Local Cosmetic Company." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.116.

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Mansor, Nor Shahila. "Linguistic Variety in Local Commercial Discourse." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.16-6.

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This study aimed to reveal the linguistic variety incorporated into local commercial discourse in Malaysia. The focus of this study is to determined how the linguistic variety is used in local fashion articles as a marketing strategy to attract the target consumers. This was a qualitative descriptive study. A total of 60 titles of the commercial articles published in 3 famous local fashion magazines namely Remaja (Youth), Keluarga (Family) and Nona (Woman) were gathered to examine the use of the linguistic variety. The findings show a high usage of English in Malay advertisements, the use of syllabic shortening or ‘clipping,’ and the existence of semantic innovation or new word influences from other languages.
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Reports on the topic "Marketing local"

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Carpenter, Brandon, Nick Howell, and Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.

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Yamano, Takashi, Noriko Sato, and Babur Wasim Arif. The Impact of COVID-19 and Locust Invasion on Farm Households in Punjab and Sindh: Analysis from Cross-Sectional Surveys in Pakistan. Asian Development Bank, July 2021. http://dx.doi.org/10.22617/wps210259-2.

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This paper presents the results of two mobile phone surveys conducted by the Asian Development Bank among farmers in Punjab and Sindh provinces in Pakistan in mid-2020 during the coronavirus disease (COVID-19) pandemic. The surveys collected information about how COVID-19-related measures and economic and transport disruptions affected farmers’ harvests, marketing efforts, input prices, and financial needs. The surveys found that the COVID-19 pandemic had significant negative impacts on farm households in both provinces. The paper provides additional context on COVID-19-related effects on local and regional economies and food supply chains. It also covers a simultaneous locust invasion along the India–Pakistan border, which has created “crisis within a crisis” in the surveyed provinces and exacerbated conditions that could lead to famine, disease, and increased poverty.
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