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Relevant bibliographies by topics / Marketing local / Dissertations / Theses

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Dissertations / Theses on the topic 'Marketing local'

Author: Grafiati

Published: 4 June 2021

Last updated: 17 February 2022

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1

Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integr

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Rubinsson, Sebastian. "Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110.

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Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. The marketing industry faces difficult challenges in adaptation to international marketing, as collaboration between local marketing agencies could be a solution. Purpose: The purpose of the study is to contribute with understanding of how local marketing agencies can work together for global clients, and how these agencies can adapt loca

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3

Rees, Patricia Louise. "Marketing in local government : from a local government officer's perspective." Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.398550.

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4

Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed.

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Chow, Po-fun Wendy, and 周寶芬. "Marketing of local drama production in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268730.

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6

Rashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.

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Chow, Po-fun Wendy. "Marketing of local drama production in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19876555.

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8

Hlophe, Nthabiseng. "The role of local context in the local strategies of global brands." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29785.

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The greatest task of many international marketing practitioners in host organisations, entails understanding the factors that influence the localisation or standardisation of marketing programmes. The purpose of this paper is to gain insight into the role of local context in the local strategies of global brands. This paper uses a qualitative case study design of two global brands.Findings – The findings show that the role that emerging macro-level factors of local context play in the local strategies of global brands is in determining the levels at which marketing programs will be standardise

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Richard, Kassie. "Promotional Communications| Professional Writing for Local Organizations." Thesis, University of Louisiana at Lafayette, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10681103.

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<p> This thesis explores the use of Facebook as an advertising tool for small businesses. It views advertising through Facebook from the perspective of a professional writer, looking at the context, audience, goals, and media to provide small businesses with guidelines for building Facebook advertising campaigns. This report will discuss 1) the audience for advertising campaigns, 2) the need for a professional writing approach for context and design, 3) the features of Facebook that complicate marketing efforts, and 4) the analysis of a local marketing campaign on Facebook. In the conclusion,

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10

Galva, Scarlet, and Marie-Laure Pocheron. "CHILL'OTE : local de comida rápida de papas fritas." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/144059.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Scarlet Galva [Parte I], Marie-Laure Pocheron [Parte II]<br>Chill’Ote es un local de comida rápida ubicado en la galería del Subcentro en metro Escuela Militar del sector oriente de Santiago. Abrió en enero del 2015, ofreciendo una propuesta novedosa: el plato de fondo se centra en las papas fritas, las cuales suelen ser un acompañamiento en otros restaurantes. El menú de Chill’Ote consiste en que la papa fritas es la estrella de cada plato y vienen acompañada de distinta variedades de agregados y salsas como pollo teriyaki y carne

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11

Šimůnková, Tereza. "Lokální marketing na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74444.

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This Master thesis is devoted to the local marketing on-line of the small and medium businesses (SMEs). The aim of this thesis is to provide SMEs with suggestions for local marketing on the internet with respect to their limited budget. The outputs of the survey which deals with local search show how users search for services (products) on-line and how they use a location in the search queries. The results appearing on the first page (SERP) were analyzed with special focus on the listings from Google Places. Such listings can significantly influence the businesses visibility and conversion rat

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12

Hurst, Ashley Maria. "Local marketing and promotional efforts of Florida cooperative extension agents." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0012144.

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13

Hoke, Joni Lea. "Homegrown rhetoric rhetorical vision in states' marketing of local foods /." Connect to this title online, 2009. http://etd.lib.clemson.edu/documents/1247508821/.

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14

Albanese, John Stephen. "Developing a local outreach target marketing strategy at New Victoria Baptist Church." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.

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15

Alsdai, Mhmed. "Marketing territorial et développement touristique." Thesis, Reims, 2017. http://www.theses.fr/2017REIME001/document.

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Ce travail s’intéresse au rôle du marketing territorial dans l’évaluation des ressources touristiques qui sont le moteur du développement touristique. Il s’intéresse particulièrement à la relation entre le marketing territorial et l’évaluation du patrimoine touristique. L’étude d’un cas de comparaison entre Tripoli en Libye et Oran en Algérie va nous permettre de diagnostiquer les points de ressemblances et de divergences entre les composantes de l’environnement spatial (les moyens, l’organisation, les stratégies, l’évaluation…) dans le but de déterminer la façon d’exercer le marketing territo

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Morsi, Atef Habashi. "Saudi Market Strategies for Transforming Local Brands into Global Brands." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4872.

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Market-driven changes have led managers in Middle Eastern countries to globalize their local consumer brands to enhance and diversify their business opportunities. The purpose of this multiple case study was to explore strategies used to globalize local brands to global brands. The criteria for participation included 15 executive directors and division heads from 3 companies in the consumer goods industry in Saudi Arabia used to globalize their brands. Data collection included semistructured face-to-face interviews with executive leaders, because each person possessed specialized knowledge of

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17

Abrahamian, Karineh. "Global Marketing through Local Cultural Strategies : A Case Study of IKEA." Thesis, Uppsala universitet, Teologiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-211859.

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18

Lowe, Mecca Jackson Molnar Joseph J. "Collaborative marketing enterprises local food exchange and the promise of sustainability /." Auburn, Ala., 2009. http://hdl.handle.net/10415/1950.

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Alsabt, Danah. "Global vs. Local – Marketing and Advertising Strategies to Promote ‘Brand’ Kuwait." OpenSIUC, 2021. https://opensiuc.lib.siu.edu/theses/2880.

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The purpose of this exploratory study is to examine the development and promotion of local brands in Kuwait, to understand the cultural practices used to create their branding, and how they compete with global brands within the competitive marketplace. Specifically, the study looks into the brands of Kuwait and the need to be self-reliant and self-sufficient to generate incomes within the country and achieve national competency. The Western brands influence the local brands and sometimes squashing them by transitioning from global to local brands. The Covid-19 has also sparked the need fo

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Iao, In Mei. "How MBA graduates and local employers look at MBA." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636721.

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21

McLennan, Steven. "THE IMPACT OF LOCAL ON MEAT PURCHASING DECISIONS." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1315.

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The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of li

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Van, Eyk Marlé. "Building blocks of marketing strategy for targeting local biltong hunters: an evaluation." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/207.

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Game ranch owners are spoilt by the high prices overseas hunters are prepared to pay, and tend to forget that in the long term it is the local market that may ensure the survival of the game industry. More effort should therefore be put into marketing hunting opportunities for the local hunter. This research focused on analysing the typical building blocks of marketing strategy applicable to service organizations. This was done to determine and evaluate the building blocks of marketing strategy applicable to game ranches in the Eastern Cape Province who are targeting local biltong hunters. A l

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Attia, Arnaud. "Entre service public et entreprise commerciale, la stratégie d'Électricité de France dans le développement local." Marne-la-Vallée, 1999. http://www.theses.fr/1999MARN0053.

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Edf a symbolise pendant des decennies la grande entreprise publique au service de la collectivite nationale. Depuis les annees 1980, edf doit neanmoins s'adapter a une phase delicate. Par ailleurs, le chomage persistant de la societe francaise a confere au concept de developpement local un interet grandissant. Depassant le caractere ineluctable des mecanismes economiques, ce concept montre que les habitants veulent valoriser les specificites de leur territoire au sein d'une dynamique de projets. Dans les annees 1980, edf a du contribuer au developpement local et etre solidaire des territoires.

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Bozkir, Duygu. "The Branding Dilemma: Why Local Brands Might Be Stronger Than Global Brands?" Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9710.

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This paper discuss the conditions which may allow local brands to outperform global ones in order to show that there is a higher chance for local brands to succeed than what is commonly thought. Together with current globalization trends, global brands are expanding everywhere as they build on their high level of economic resources and rich experiences in various markets. Even though global synergy is sometimes important for customers, it might cause the death of local brands which have a unique value for domestic customers. The aim of this study is to offer valuable insights into the decision

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Millington, Steven David. "An assessment of city marketing strategies and urban entrepreneurialism in UK local authorities." Thesis, Manchester Metropolitan University, 2002. http://e-space.mmu.ac.uk/615976/.

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Fernando, Braga e. Silva Antonio. "City Marketing, Empresarialismo Turístico e Desenvolvimento Local Sustentável no Município de Tamandaré- PE." Universidade Federal de Pernambuco, 2007. https://repositorio.ufpe.br/handle/123456789/7676.

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Made available in DSpace on 2014-06-12T18:34:27Z (GMT). No. of bitstreams: 2 arquivo7788_1.pdf: 2502953 bytes, checksum: c83b7bb02904cf8849a1653bdf96823c (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2007<br>Este trabalho de dissertação propõe-se a construir reflexões sobre a importância do papel exercido pelo city marketing e pelo empresarialismo turístico na promoção do desenvolvimento local sustentável, focando o município de Tamandaré, no estado de Pernambuco, como possível alvo de alternativas, por parte do poder publico, voltad

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He, Shu. "Building Marketing Capacity of Local Food Systems: Case Studies from the Shenandoah Valley." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/64911.

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Small and medium-sized farms are an important demographic of the agricultural sector in the Shenandoah Valley and Chesapeake Bay watershed. Having sufficient food system infrastructure available and accessible to these farm operations is essential to help them add value to their farm products; diversify their operations and differentiate their farm and food products in an increasingly competitive and commodity-based food system. Despite its importance, however, local food systems (LFS) frequently have incorrect types or insufficient amounts of the equipment and facilities needed to support t

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Zackrisson, Patrik. "Changing the Game : a Pre-Study to Marketing Planning in a Local Squash Club." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6796.

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<p><strong>Aim:</strong></p><p>The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan.</p><p><strong>Method:</strong></p><p>The chosen research approach included theoretical and empirical studies. Empirical data was collected by triangulation, using both qualitative and quantitative methods. A semi-structured interview and two surveys using on-line questionnaires w

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Silva, Roberto Pereira da. "Satisfação do consumidor em relação ao supermercado como local de compra." Florianópolis, SC, 2001. http://repositorio.ufsc.br/xmlui/handle/123456789/79999.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Sócio-Econômico<br>Made available in DSpace on 2012-10-18T09:29:22Z (GMT). No. of bitstreams: 0Bitstream added on 2014-09-25T19:54:25Z : No. of bitstreams: 1 181848.pdf: 29150284 bytes, checksum: f5c86f8b74206181ba8e3a5b0c8519d5 (MD5)<br>Esta dissertação avalia a satisfação do consumidor em relação ao supermercado como local de compra, em função de atributos salientes e por variáveis de segmentação demográfica selecionadas e por variáveis de segmentação demográfica, relacionadas ao nível de satisfação do consumidor. Tratar

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Kwok, Wai Kei. "A study of job attitudes between local and Chinese immigrant workers in Macau." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636733.

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Méndez, Rojas Guillermo, and Vergara Pablo Muñoz. "Local de comida orgánica y saludable Take a Green." Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/130136.

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Tesis para optar al grado de Magíster en Marketing<br>Autor no envía autorización para permitir el acceso a su documento (Parte I)<br>Méndez Rojas, Guillermo (Parte I),Muñoz Vergara, Pablo (Parte II)<br>El objetivo del siguiente trabajo es establecer un plan de marketing para un local llamado Take a Green. Una nueva apuesta que ofrecerá comida orgánica y saludable, al paso y con un gran énfasis en la Responsabilidad Social Empresarial. La idea de negocio se fundamenta principalmente por las oportunidades existentes en el mercado. Por un lado, la voluntad política que apoya la alimentación sal

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Harrington, Hannah. "A Study Of Food Hub Buyers In Vermont: Motivation, Marketing, And Strategy." ScholarWorks @ UVM, 2018. https://scholarworks.uvm.edu/graddis/890.

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Food hubs have been discussed as a promising option for scaling-up the local food system while maintaining close relationships and shared responsibility amongst producers and consumers. Food hubs have the capacity to share important messages about food safety, origin, and production methods with consumers, however little is known about if, and how, food hubs communicate the value of local food to their buyers. This is crucial when assuring value to the consumer, which is necessary for the long-term sustainability of the food hub model. It is important to know more about these methods and pract

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Catarino, Maria Francisca Oliveira. "A recuperação do Centro Comercial Solátia." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14885.

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Mestrado em Marketing<br>Este trabalho é, um Plano de Marketing para a recuperação do Centro Comercial Solátia. Para tal, foi feita uma pesquisa para tentar encontrar soluções a alguns dos problemas existentes, e tentar perceber quais são os melhores procedimentos a adoptar para atingir aquele objectivo. Foram inquiridos 51 clientes. Desde o início da década de 2000 este centro comercial tem vindo a quebrar, de um modo geral as principais causas foram: o aparecimento de grandes centros comerciais nas proximidades, e as crises económicas da década de 2000. Estas situações têm contribuído para

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Šímová, Václava. "Využití marketingu v rozvoji Středočeského kraje." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9360.

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This thesis deals with using marketing in development Of Central Bohemia region. In the thesis there will be explained the term local marketing, organization of Central Bohemia region (council, vestry,...) and documents focused on marketing. The main part of thesis will be about marketing instruments -- comunication, product, price, distribution and people -- their analysis, instructions for improvement and new impulses.

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Schmidt-Devlin, Ellen M. "OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY." Case Western Reserve University School of Graduate Studies / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=case1584618669205106.

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Frazão, Diana Filipa Pinheiro. "Marketing, Sustentabilidade e Desenvolvimento Local." Master's thesis, 2014. http://hdl.handle.net/10362/15310.

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O objectivo deste Trabalho de Projecto é criar um plano de comunicação para a futura empresa Chousa Grande, com enfoque no lançamento do seu Queijo de Cabra “Chousa Grande Gourmet”. Mais do que um produto de qualidade premium, a marca Chousa Grande tem subjacente os valores de desenvolvimento local, sustentabilidade e preservação ambiental, concentrados num projecto ambicioso, da autoria de dois jovens naturais da aldeia de Chãos, que, com a construção de uma queijaria tradicional, pretendem revitalizar a actividade pastorícia e torná-la economicamente sustentável, assim como a outras activida

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Huang，Yi-Shuang and 黃乙軒. "Taipei Dadaocheng local cultural marketing design." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07525417090766899597.

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碩士<br>國立雲林科技大學<br>視覺傳達設計系<br>103<br>Half of the main tourist attractions in Taipei can be seen as historical monuments, the depth and characteristics of cultural itinerary, can give tourists feel Taiwan's most traditional style appearance, elegance and prosperity of old memories. When mentioning the moment of Taiwan's thriving prosperity, can not be forgotten in the case of downtown was the first start of the district - "Taipei Dadaocheng" Recalling history of the development of Dadaocheng, almost equivalent to reading the history of changes from Taipei metropolitan life.The purpose of this re

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Chen, Yu-Tong, and 陳雨彤. "Local Marketing and Local Governance:A Case Study of Damshui in Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34778120677374411186.

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LEE, PI-CHING, and 李碧菁. "Discussion the Marketing Strategies on Local Elections." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qwu695.

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碩士<br>國立中正大學<br>高階主管管理碩士在職專班<br>107<br>Most of the current studies on elections were related to political parties or the overall electoral system, or only discussed the elections of five special municipalities. Therefore, this study aimed to find out the marketing strategies of local elections. This study reviewed the literature and targeted three candidates as the research cases. Case A was the elected case. Case B was an unsuccessful candidate whose constituency was adjacent to that of Case A, but has different personal background with Case A. Case C was another unsuccessful candidate who ha

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"Vertically integrated systems in the local garment sector." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887147.

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by Cheung Lam Hung, Vincent.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references.<br>ABSTRACT<br>ACKNOWLEDGEMENT<br>TABLE OF CONTENTS<br>LIST OF TABLES<br>CHAPTER<br>Chapter I. --- INTRODUCTION --- p.1<br>Background --- p.1<br>Objectives --- p.2<br>METHOD --- p.4<br>Literature Review --- p.4<br>Interview --- p.4<br>Survey --- p.5<br>Chapter II. --- VERTICALLY-INTEGRATED SYSTEMS - A THEORETICAL FRAMEWORK --- p.6<br>Channel System --- p.6<br>Theoretical Perspective --- p.7<br>Economic Perspective --- p.8<br>Transaction Cost Analysis --- p

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TING, WEI-JEN, and 丁威仁. "Research on Local Marketing of Houli District of Taichung." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4z4zac.

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碩士<br>世新大學<br>行政管理學研究所(含博、碩專班)<br>105<br>The subject of this research is the analysis of local marketing situations. To discuss the arrangement of activities and the enhancement of marketing strategies around Taichung Houli. In order to realize the festival activity and the tourism of marketing in Taiwan. The development of local marketing is the main question which challenge the local government. By the way of local marketing, take the site as a “product”. Featuring the site to surpass other opponents. Using the congential superiority and later nurture of the place, to find out the specialty

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LIAO, WUN-PING, and 廖文平. "How do the Local Undertakers Create the Marketing Channels?" Thesis, 2018. http://ndltd.ncl.edu.tw/handle/39767g.

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碩士<br>國立臺南大學<br>經營與管理學系科技管理碩士班<br>106<br>This study aims to investigate how the local undertakers create the marketing channels. Moreover, it also checks the process of the consumer decision standing on undertakers’ point of view. This study thus uses consumers’ time pressure, undertakers’ relationship bonds, and relationship marketing to explore how the consumers’ choice decisions about the undertakers can be influenced. This study uses undertaker A as a single-case study to analyze the primary data from interviewing the participants with research questions during the period from June 2017 to

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Wu, Kuan-Pei, and 吳冠霈. "Analysis on Service Value of Local Agricultural Products Marketing." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/62750504286149131009.

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碩士<br>國立中興大學<br>應用經濟學系所<br>103<br>In the past decades, consumers are mainly to buy food ingredients through general selling channels. However, the transportation process of agricultural products would go through several stages of the transaction flow from the production side to the market side and this kind of situation resulting in the unfamiliar relationship between farmers and consumers. It’s hard to understand the planting process of farmers as well as the transportation of middlemen, deriving lots of food safety and environmental protection issues. Therefore, consumers are gradually turni

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CHOU, YULING, and 周育伶. "THE META-ANALYSIS ON ASSESSMENT OF LOCAL MARKETING ACTIVITIES." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17076129721440716731.

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碩士<br>國立臺北大學<br>公共行政暨政策學系碩士在職專班<br>99<br>How to attract consumers under more than 100 activities held every year in Taiwan? How to use limited budget to create infinite possibility under the Government in debt? Requirements of local activities organized by the Government are not only for communication with current or potential customers (the use of advertising and public relations to promote), but also for developing a good product (innovative activity), sell out a profitable price (tickets income), as well as mutual cooperation with the private sector (public-private partnership relationships

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Hsueh, Chi-I., and 薛棊一. "A study of marketing functions and marketing related information systems in the local banking system." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/68383410085833079992.

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碩士<br>淡江大學<br>資訊管理學系<br>90<br>The Taiwan’s banking industry is the top ones among all the industries about the degree of business process computerization after many years later. In the recent years, local banking market is forced to face with the quite intensive competition because of the trend of deregulating, globalization. Marketing is hence necessary to take the competitive advantage. Therefore, the IT supporting the bank marketing affairs becomes more important for the local banks to consider. The research is a exploratory study focus on the marketing support func-tion of trans

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Mount, Philip. "Local Food, Scale and Conventionalization: Mid-scale Farms and the Governance of “Local Beef” Chains." Thesis, 2012. http://hdl.handle.net/10214/3971.

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Media and consumer attention has propelled local food to prominence, and a significant price premium has signaled its potential as a value-added option for family farms looking to transition from commodity production. Many of these farms –entering an unfamiliar market– have been selling local food in groups, to share risks and investments. This strategy has introduced a scale of production and operations to the marketplace that could challenge some of the basic premises of the local food contract. This research project was premised on the notion that the local food movement –dominated by small

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Howard, Elisabeth L. "Local produce marketing in Wisconsin a multiple-case-study analysis /." 2004. http://catalog.hathitrust.org/api/volumes/oclc/56616172.html.

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Thesis (M.S.)--University of Wisconsin--Madison, 2004.<br>Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 139-151).

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林世媛. "A Study in Marketing Strategy of Nanfangao Local Cultural Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/22425428289996001732.

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碩士<br>佛光大學<br>公共事務學系<br>99<br>In the 2009 Cultural and Creative Industries Roundtable Forum, President Ma pointed out that culture is where social vitality exists; it is at the time of predicaments that we need the power exerted by culture to see us through. When he was the mayor of Taipei City, he once mentioned that a city expands by means of construction, but excels with the aid of culture. Now he states that economic construction reinforces a country, but cultural construction magnifies a country. He expects that the government can dutifully undertake the mission of “running the country by

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He, Chun-Ming, and 何俊明. "The indexical roles of local featured products in destination marketing." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07224779769158704006.

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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>101<br>The purpose of this study is to explore the mediating effect of experiential and social-energy indexicality on both the causal relationship between overall destination image and willingness of destination revisit as well as the one between overall destination image and willingness of local product repurchase. A sample consisted of 161 travelers from China was obtained at Kinmen through a purposive sampling procedure. Quantitative data regarding sample members’ overall destination image of Kinmen, willingness of Kinmen revisit, willingness of local produc

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Huang, Yu-Chun, and 黃郁鈞. "The Innovation and Marketing of Local Industry—Two Cases of Shihtan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/71522363300077273367.

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碩士<br>國立聯合大學<br>客家語言與傳播研究所<br>100<br>In this study, I choose two industries which had a long history and deeply related to local resources, industry, history and culture in Shihtan Township of Miaoli County, they are「Shian-Shan Shiantsau」and「Cyuan-Ming Silkworm Farm」。 There are four topics in this study that discuss about when the traditional industries were entering into the crisis of “The declining industry” , which are “Industries change”,”Reforming and Creation”,”Marketing dissemination strategy”, and ”Local culture presentation”, by passing which of the directions of innovation that can

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