Log in

Relevant bibliographies by topics / Marketing local / Journal articles

To see the other types of publications on this topic, follow the link: Marketing local.

Journal articles on the topic 'Marketing local'

Author: Grafiati

Published: 4 June 2021

Last updated: 17 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing local.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Bob Smouse, H. "Local Marketing." Journal of Vascular and Interventional Radiology 15, no. 2 (2004): P86—P89. http://dx.doi.org/10.1016/s1051-0443(04)70130-x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Erickson, Bill, and Marion Roberts. "Marketing local identity." Journal of Urban Design 2, no. 1 (1997): 35–59. http://dx.doi.org/10.1080/13574809708724395.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Kirk‐Smith, Michael, and William Gault. "MARKETING LOCAL ENTERPRISE AGENCIES." Journal of Small Business and Enterprise Development 2, no. 3 (1995): 142–48. http://dx.doi.org/10.1108/eb020956.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Baker, F. P. "Marketing in a local authority." Journal of Marketing Practice: Applied Marketing Science 1, no. 4 (1995): 73–84. http://dx.doi.org/10.1108/eum0000000003893.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Printezis, Iryna, and Carola Grebitus. "Marketing Channels for Local Food." Ecological Economics 152 (October 2018): 161–71. http://dx.doi.org/10.1016/j.ecolecon.2018.05.021.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Nielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Dwi Apsari, Ayu Made, and I. Gusti Ngurah Widya Hadi Saputra. "MAXIMIZATION OF VCO LOCAL PRODUCT MARKETING THROUGH DIGITAL MARKETING." Abdi Dosen : Jurnal Pengabdian Pada Masyarakat 5, no. 2 (2021): 227. http://dx.doi.org/10.32832/abdidos.v5i2.859.

Full text

Abstract:

Nusa Penida is one of the coconut-producing districts in Bali Province, which is precisely located in the Klungkung Regency area. Most of the Nusa Penida residents sell coconuts in their whole form and not processed into other processed forms, so this affects the selling price of coconuts. The use of coconut is traditional and has been widespread, however, however, there are still few people who process it into virgin coconut oil or VCO. One of the industrial houses that produces Pure Coconut Oil (VCO) is located in Banjar Bodong, Ped Village, Nusa Penida District with the name "Sari Gading''.

APA, Harvard, Vancouver, ISO, and other styles

8

Hirota, Akimitsu. "Design of a Symbiotic Tourism Platform with Local People:." Japan Marketing Journal 39, no. 4 (2020): 7–19. http://dx.doi.org/10.7222/marketing.2020.017.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Dâmaso, Marlene, and Jorge Ávila De Lima. "Marketing the School? How Local Context Shapes School Marketing Practices." Journal of School Choice 14, no. 1 (2019): 26–48. http://dx.doi.org/10.1080/15582159.2019.1616993.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Fusté-Forné, Francesc. "Dairy Tourism: A Local Marketing Perspective." Dairy 2, no. 1 (2021): 14–24. http://dx.doi.org/10.3390/dairy2010002.

Full text

Abstract:

Examples of niche tourism have emerged in parallel to the growing importance of food tourism in destination management and marketing. Examples of this include mushroom tourism, tea tourism, or udon tourism, among others. This study analyzes one of this specialist forms of food tourism: dairy tourism. Dairy tourism is the leisure and tourist practice that leads to the discovery of production, transformation, and commercialization processes of milk and milk derivatives. Specifically, the objective of this research is to discuss the relationships between local dairy landscapes and tourism in the

APA, Harvard, Vancouver, ISO, and other styles

11

권웅, YuKyoum Kim, and Hyun-Woo Lee. "Global marketing of Formula One: Local variations and geocentric marketing mix." IJASS(International Journal of Applied Sports Sciences) 30, no. 2 (2018): 134–48. http://dx.doi.org/10.24985/ijass.2018.30.2.134.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Aulakh, Preet S., Sevgin Eroglu, and Francis M. Ulgado. "Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management." Journal of International Marketing 5, no. 2 (1997): 103–5. http://dx.doi.org/10.1177/1069031x9700500208.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Pearce, Richard. "Global Marketing: Foreign Entry, Local Marketing, and Global Management2Johny K. Johansson. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 2002: McGraw‐Hill, ISBN: 0072471484 3rd ed." International Marketing Review 20, no. 2 (2003): 218–20. http://dx.doi.org/10.1108/imr.2003.20.2.218.2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Knapik, Anna. "Territorial marketing – thoughts and acts of local authorities." Equilibrium 3, no. 2 (2009): 167–77. http://dx.doi.org/10.12775/equil.2009.029.

Full text

Abstract:

Territorial marketing is a marketing orientation created on the basis of other trade kinds of marketing, i.e. industrial marketing, service marketing and social marketing. The idea of territorial marketing assumes that local authorities direct their activities to specific target groups in order to satisfy their needs and ensure that they are provided with the most comfortable environment to live and run a business. Whilst creating a particular policy, local authorities take into consideration the creation of favorable living and working conditions, especially for inhabitants, investors, and to

APA, Harvard, Vancouver, ISO, and other styles

15

Obolensky, Nikolay V., and Valery P. Agafonov. "Effective marketing strategies of local beer producers." Russian Journal of Entrepreneurship 16, no. 6 (2015): 915. http://dx.doi.org/10.18334/rp.16.6.143.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Kim, Hang-Seok. "A Study on the Strategic Local Marketing." Global Business Administration Review 5, no. 1 (2008): 103–24. http://dx.doi.org/10.17092/jibr.2008.5.1.103.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Feagan, Robert. "Direct Marketing: Towards sustainable local food systems?" Local Environment 13, no. 3 (2008): 161–67. http://dx.doi.org/10.1080/13549830802169772.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Parker, R. Stephen, E. Reed Doke, and Angela Acree. "Issues in marketing local area network products." Industrial Marketing Management 23, no. 1 (1994): 71–81. http://dx.doi.org/10.1016/0019-8501(94)90029-9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Vivian, F. Boateng, Amfo Bismark, Halim Abubakari Abdul, and Bonsu Yeboah Osei. "Do marketing margins determine local leafy vegetables marketing in the Tamale Metropolis?" African Journal of Business Management 10, no. 5 (2016): 98–108. http://dx.doi.org/10.5897/ajbm2015.7978.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Kuzior, Aleksandra. "Marketing communications of administrative organs of local governance and local community." Marketing and Management of Innovations 2 (2019): 314–25. http://dx.doi.org/10.21272/mmi.2019.2-26.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Jean Jeon, Hyo-Jin, Rajiv P. Dant, and Aaron M. Gleiberman. "National versus local brands." European Journal of Marketing 48, no. 7/8 (2014): 1511–35. http://dx.doi.org/10.1108/ejm-08-2012-0452.

Full text

Abstract:

Purpose – The purpose of this research is to investigate differences in customer perceptions of quality between credence and experience industries. The paper expands on the implications of national versus local firms and does so within a franchise context. Design/methodology/approach – Based on a sample of 349 consumers, three core SERVQUAL dimensions (reliability, security and tangibility) were analyzed to determine customer perceptions of quality. A mixed-factorial designed was used to evaluate different scenarios of purchasing intentions, measuring the main and interactive effects of servic

APA, Harvard, Vancouver, ISO, and other styles

22

Auty, Susan, and Geoff Easton. "Patterns of Competition: A Study of Local Restaurants." Marketing Intelligence & Planning 8, no. 1 (1990): 27–33. http://dx.doi.org/10.1108/eum0000000001072.

Full text

Abstract:

Competitors come a very poor second to consumers as the focuses for studies carried out by marketing academics. Since the marketing concept is so much at the heart of what many academics think marketing is all about this should surprise no one. However, the emergence of the subject of marketing strategy with its concern over sustainable competitive advantage and the current popularity of competitiveness, however defined, as an adjunct or complement to marketing studies suggest that competitors and competition may be about to become a fashionable area for study. And not before time. The trinity

APA, Harvard, Vancouver, ISO, and other styles

23

Szente, Viktória. "Lokális élelmiszerek a jövő marketingjében." Táplálkozásmarketing 1, no. 1-2 (2014): 47. http://dx.doi.org/10.20494/tm/1/1-2/5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Fehér, I. "Direct marketing practice in Hungarian agriculture." Agricultural Economics (Zemědělská ekonomika) 53, No. 5 (2008): 230–34. http://dx.doi.org/10.17221/1443-agricecon.

Full text

Abstract:

Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to r

APA, Harvard, Vancouver, ISO, and other styles

25

Cleeren, Kathleen, Marnik G. Dekimpe, and Frank Verboven. "Competition in local-service sectors." International Journal of Research in Marketing 23, no. 4 (2006): 357–67. http://dx.doi.org/10.1016/j.ijresmar.2006.08.002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Henley, Teri Kline. "Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy." Journal of Nonprofit & Public Sector Marketing 9, no. 1-2 (2001): 141–55. http://dx.doi.org/10.1300/j054v09n01_08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Nguyen, Nghi Quoc, Trinh Van Bui, and Truc Thanh Vo. "LOCAL MARKETING STRATEGIES TO EXPLOIT MARINE ECONOMIC POTENTIAL OF TRA VINH PROVINCE." Scientific Journal of Tra Vinh University 1, no. 4 (2020): 50–59. http://dx.doi.org/10.35382/18594816.1.4.2020.403.

Full text

Abstract:

The study aims to evaluate the potential in developing the marine economy and proposes local marketing strategies to exploit these potentials in Tra VinhProvince. The analytical results indicate that Tra Vinh Province possesses plenty of potential, such as favorable geographic location, investment in infrastructure from the Government and local authorities, ability in region linkage, etc. According to the above outcomes, the study proposes four local marketing strategies which are local image marketing, local feature marketing, infrastructure marketing, and local people marketing. These strate

APA, Harvard, Vancouver, ISO, and other styles

28

Fulton, Joan R., Michael P. Popp, and Carolyn Gray. "Evolving Business Arrangements in Local Grain Marketing Cooperatives." Review of Agricultural Economics 20, no. 1 (1998): 54. http://dx.doi.org/10.2307/1349533.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Tikhonov, O. I., O. Ye Frolova, O. P. Gudzenko, and S. V. Barnatovych. "Marketing research of antifungal drugs for local use." Socìalʹna farmacìâ v ohoronì zdorov'â 2, no. 2 (2016): 77–81. http://dx.doi.org/10.24959/sphhcj.16.38.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Putri, Y. R., and D. Ismoyowati. "Marketing strategy development for Yogyakarta local black rice." IOP Conference Series: Earth and Environmental Science 425 (February 8, 2020): 012028. http://dx.doi.org/10.1088/1755-1315/425/1/012028.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Vielba, Carol. "Marketing and local government: A contradiction in terms?" Local Government Studies 12, no. 6 (1986): 14–19. http://dx.doi.org/10.1080/03003938608433303.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

May, John, and Karin Newman. "Marketing: A new organising principle for local government?" Local Government Studies 25, no. 3 (1999): 16–33. http://dx.doi.org/10.1080/03003939908433955.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Vignali, Claudio. "McDonald’s: “think global, act local” – the marketing mix." British Food Journal 103, no. 2 (2001): 97–111. http://dx.doi.org/10.1108/00070700110383154.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Hexom, Shelley. "Get Marketing Help From Your Local College, University." Nonprofit Communications Report 14, no. 11 (2016): 4. http://dx.doi.org/10.1002/npcr.30534.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Paddison, Ronan. "Decoding Decentralisation: The Marketing of Urban Local Power?" Urban Studies 36, no. 1 (1999): 107–19. http://dx.doi.org/10.1080/0042098993763.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Palmer, Adrian J. "Relationship marketing: Local implementation of a universal concept." International Business Review 4, no. 4 (1995): 471–81. http://dx.doi.org/10.1016/0969-5931(95)00027-5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Rader Olsson, Amy. "Collaboration to improve local business services." International Journal of Bank Marketing 26, no. 1 (2008): 57–72. http://dx.doi.org/10.1108/02652320810847110.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Neese, William T., and G. Tomas. "Local Retail Segmentation Using the CETSCALE." Journal of Promotion Management 8, no. 2 (2002): 135–61. http://dx.doi.org/10.1300/j057v08n02_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Ucar, Erdem, and Arsenio Staer. "Local corruption and corporate social responsibility." Journal of Business Research 116 (August 2020): 266–82. http://dx.doi.org/10.1016/j.jbusres.2020.05.012.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Ucar, Erdem. "Local creative culture and corporate innovation." Journal of Business Research 91 (October 2018): 60–70. http://dx.doi.org/10.1016/j.jbusres.2018.05.040.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Rotfeld, Herbert Jack. "Misplaced marketing." Journal of Consumer Marketing 16, no. 5 (1999): 415–17. http://dx.doi.org/10.1108/07363769910289523.

Full text

Abstract:

Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning record, fraternity or sorority parties and local drinking establishments. Finally, expresses dissatisfaction th

APA, Harvard, Vancouver, ISO, and other styles

42

Ai, Tran Huu, and Thi Le Minh Nguyen. "EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE." EUrASEANs: journal on global socio-economic dynamics, no. 5(12) (September 30, 2018): 74–83. http://dx.doi.org/10.35678/2539-5645.5(12).2018.74-83.

Full text

Abstract:

Local marketing is becoming an important factor in the development strategy of each industry, each locality, and each country. The official survey was conducted with 302 survey samples from managers, deputy directors, deputy department heads, department heads upward at local tourism businesses of Ben Tre province. This paper presents a study of the local marketing situation, thereby identifying the factors affecting the local marketing situation in order to provide some suggestions for local marketing strategies for tourism development in Ben Tre province

APA, Harvard, Vancouver, ISO, and other styles

43

Lobley, Matt, Allan Butler, and Michael Winter. "Local Organic Food for Local People? Organic Marketing Strategies in England and Wales." Regional Studies 47, no. 2 (2013): 216–28. http://dx.doi.org/10.1080/00343404.2010.546780.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Wu, Shwu-Ing. "The Correlation between Factors in Festival Marketing Activities, Visitors’ Value Perception and Post-Purchase Feelings." Journal of Management and Sustainability 6, no. 4 (2016): 9. http://dx.doi.org/10.5539/jms.v6n4p9.

Full text

Abstract:

<p>Marketing activities represent one of the drivers of regional industrial development. Festival marketing activities, in particular, have been widely adopted by local governments and business owners as marketing strategies to attract tourists and investors, thus boosting local economic development. How should the festival marketing activities be conducted in association with other relevant factors, in order to be distinctive and effective in local development is the topic to be discussed in this paper. This study aims to investigate the influence of factors, including festival marketin

APA, Harvard, Vancouver, ISO, and other styles

45

Fathurrijal, Fathurrijal. "Political Marketing Elit Lokal Dalam Pemilihan Umum Kepala Daerah di Nusa Tenggara Barat." Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam 2, no. 1 (2018): 1. http://dx.doi.org/10.31764/jail.v2i1.534.

Full text

Abstract:

Abstrak: Tulisan ini mengkaji penerapan komunikasi pemasaran politik (Political Marketing Communication) oleh Elit-elit Lokaldi beberapa momentum pemilihan umum kepala daerah di Nusa Tenggara Barat. Keberadaan elit lokal di NTB yang dulu hanya sebagai vote getter, kini telah menjelma menjadi tokoh politik yang siap berkompetisi dengan para politisi dalam merebut kepemimpinan formal di tingkat lokal. Kemampuan elit-elit lokal dalam menarasikan visi-misi politiknya tidak bisa dipandang sebelah mata oleh politisi-politisi murni yang selama ini menguasai struktural partai politik. Keterbukaan Demo

APA, Harvard, Vancouver, ISO, and other styles

46

Imam, Fahrizal, Hasnudi Hasnudi, Rasmulia Sembiring, and Tumpal H. S. Siregar. "Analisis Pemasaran Sapi di Kabupaten Batubara." AGRISAINS: Jurnal Ilmiah Magister Agribisnis 1, no. 2 (2019): 119–28. http://dx.doi.org/10.31289/agrisains.v1i2.241.

Full text

Abstract:

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed

APA, Harvard, Vancouver, ISO, and other styles

47

Jobczyk, Tomasz M. "CHOSEN DETERMINANTS IN MARKETING COMMUNICATION IN REGIONAL TARGETED MARKETING." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 19, no. 4 (2018): 105–14. http://dx.doi.org/10.5604/01.3001.0013.1648.

Full text

Abstract:

The aim of the article is to point to selected determinants of marketing communication in the regional marketing. Recognising that the development of the region and local communities, the inhabitants of municipalities, is also a marketing problem. The hypothesis is the statement that the organization of the communication process, the content of the message, and fundamentally the competence of communication managers, must take into account the level of knowledge and experience of the recipients. Assuming, the aforementioned being either city inhabitants or rural citizens. Literature analysis wa

APA, Harvard, Vancouver, ISO, and other styles

48

Yildiz, Hélène, Sandrine Heitz-Spahn, and Lydie Belaud. "Do ethnocentric consumers really buy local products?" Journal of Retailing and Consumer Services 43 (July 2018): 139–48. http://dx.doi.org/10.1016/j.jretconser.2018.03.004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Mitchell, Vincent‐Wayne. "Local Authorities′ Use of Geographical Information Systems." Marketing Intelligence & Planning 9, no. 2 (1991): 8–15. http://dx.doi.org/10.1108/02634509110003637.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Lee, Suin, Christos Pantzalis, and Jung Chul Park. "Does local culture trigger speculative investment behavior?" Journal of Business Research 103 (October 2019): 71–88. http://dx.doi.org/10.1016/j.jbusres.2019.06.011.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!