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Books on the topic 'Marketing Management Concepts'

Author: Grafiati

Published: 5 June 2025

Last updated: 24 June 2025

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1

Dibb, Sally. Marketing concepts and strategies. 6th ed. Cengage Learning, 2012.

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2

Rangan, V. Kasturi. Business marketing strategy: Cases, concepts, and applications. Irwin, 1995.

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3

1943-, Kinnear Thomas C., and Taylor James R. 1938-, eds. Modern marketing research: Concepts, methods, and cases. Thomson Custom Solutions, 2008.

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4

Talvinen, Jari. Marketing information systems: Concepts, usage, and effectiveness. Helsinki School of Economics and Business Administration, 1995.

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5

Kindra, G. S. Consumer behaviour in Canada: Concepts and management action. Nelson Canada, 1989.

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6

Kyambalesa, Henry. Marketing in the 21st century: Concepts, challenges, and imperatives. Ashgate, 2000.

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7

Mohammed, Rafiq, and Chartered Institute of Marketing, eds. Internal marketing: Tools and concepts for customer-focused management. Elsevier Butterworth-Heinemann, 2002.

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8

N, Sheth Jagdish, Parvatiyar Atul, and Shainesh G, eds. Customer relationship management: Emerging concepts, tools, and applications. Tata McGraw-Hill Pub. Co., 2001.

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9

Zabrodskaya, Nataliya. Management and Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1020046.

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The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topics of abstracts are given. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students, undergraduates of economic and engineering-economic specialties, as well as practicing specialists in the management and production sphere.

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10

Michael, Saren, ed. The marketing pathfinder: Key concepts and cases for marketing strategy and decision making. Wiley, 2014.

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11

Kirsch, Ottfried C. Producer-owned organizations and quality management in Turkey: Marketing concepts in agribusiness. Verlag Breitenbach Publishers, 1993.

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12

Clemente, Mark N. The marketing glossary: Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. American Management Association, 1992.

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13

Reznik, Galina. Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key success factors. Considerable attention is paid to the concepts of "product", "product", their distinctive features. The essence of product distribution is revealed and the features of marketing logistics as a method of managing product promotion channels are given. The textbook also includes a bibliographic list, questions for self-control, tests, which will allow you to study the course "Marketing" more fully. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors studying in the direction of training 38.03.02 "Management".

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14

Philip, Kaminsky, and Simchi-Levi Edith, eds. Designing and managing the supply chain: Concepts, strategies, and cases. Irwin McGraw-Hill, 2000.

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15

Philip, Kaminsky, and Simchi-Levi Edith, eds. Designing and managing the supply chain: Concepts, strategies, and case studies. 2nd ed. McGraw-Hill/Irwin, 2003.

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16

Philip, Kaminsky, and Simchi-Levi Edith, eds. Designing and managing the supply chain: Concepts, strategies, and case studies. 3rd ed. McGraw-Hill/Irwin, 2008.

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17

Philip, Kaminsky, and Simchi-Levi Edith, eds. Designing and managing the supply chain: Concepts, strategies, and case studies. Irwin/McGraw-Hill, 2000.

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18

author, Kaminsky Philip, Simchi-Levi Edith author, and Shankar Ravi author, eds. Designing and managing the supply chain: Concepts, strategies and case studies. Tata McGraw Hill Education Private Limited, 2008.

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19

Weinstein, Art. Designing and delivering superior customer value: Concepts, cases, and applications. St. Lucie Press, 1999.

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20

Hindle, Tim. Field guide to marketing: A glossary of essential tools and concepts for today's manager. Harvard Business School Press, 1994.

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21

Rouse, William B. Catalysts for change: Concepts and principles for enabling innovation. Wiley, 1993.

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22

Rouse, William B. Catalysts for change: Concepts and principles for enabling innov- ation. Wiley-Interscience, 1993.

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23

Aleshnikova, Vera. Introduction to Territory Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is accompanied by self-control questions and practical tasks. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in the bachelor's degree 38.03.02 "Management", it can also be useful for students in the master's degree 38.04.02 "Management", students of business schools, advanced training programs, practitioners engaged in regional management and marketing.

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24

Singh, Parampreet. Concepts of Marketing Management. Lulu Press, Inc., 2016.

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25

Dutta, Sanjib. Marketing Management ; Concepts and Cases. Institute of Chartered Financial Analysts of India (ICFAI) University Press, 2003.

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26

Diwan, J. M. Marketing Management : Concepts and Issues. Commonwealth Publishers, 1999.

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27

Bendixen, Michael, and Russell Abratt. Strategic Marketing: Concepts and Cases. Taylor & Francis Group, 2018.

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28

Bendixen, Michael, and Russell Abratt. Strategic Marketing: Concepts and Cases. Taylor & Francis Group, 2018.

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29

Bendixen, Michael, and Russell Abratt. Strategic Marketing: Concepts and Cases. Taylor & Francis Group, 2018.

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30

Political Marketing: Theory and Concepts. SAGE Publications, Limited, 2013.

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31

O'Shaughnessy, Nicholas, Stephan C. M. Henneberg, and Robert P. Ormrod. Political Marketing: Theory and Concepts. SAGE Publications, Limited, 2013.

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32

Bendixen, Michael, and Russell Abratt. Strategic Marketing: Concepts and Cases. Taylor & Francis Group, 2018.

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33

Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. 2nd ed. Richard D Irwin, 2000.

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34

Kotler, Philip. Principles of Marketing with Strategic Management Concepts. Pearson Education, Limited, 2004.

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35

Romero, Cláudia Buhamra Abreu. Retail Marketing Management: Concepts, Guidelines, and Practices. AuthorHouse, 2013.

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36

Romero, Claudia Buhamra Abreu. Retail Marketing Management: Concepts, Guidelines, and Practices. AuthorHouse, 2013.

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37

Marketing for entrepreneurs: Concepts and applications for new ventures. Sage, 2010.

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38

Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications, Incorporated, 2013.

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39

Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications, Incorporated, 2016.

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40

Marketing for entrepreneurs: Concepts and applications for new ventures. Sage Publications, 2010.

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41

Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications, Incorporated, 2012.

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42

Thomas, Kinnear, and Taylor James R, eds. Modern Marketing Research: Concepts, Methods, and Cases. Atomic Dog Pub Inc, 2007.

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43

David, Stewart, and Michael M. Saren. Marketing Pathfinder: Core Concepts and Live Cases. Wiley & Sons, Incorporated, John, 2014.

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44

Erickson, K. H. Marketing Management Concepts and Tools: A Simple Introduction. CreateSpace Independent Publishing Platform, 2014.

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45

Glowik, Mario. Market Entry Strategies: Internationalization Theories, Concepts and Cases. de Gruyter GmbH, Walter, 2020.

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46

Glowik, Mario. Market Entry Strategies: Internationalization Theories, Concepts and Cases. de Gruyter GmbH, Walter, 2020.

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47

Managing Indian brands: Marketing concepts and strategies. Vikas Pub. House, 2001.

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48

Saren, Michael M., and David W. Stewart. Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Wiley & Sons, Incorporated, John, 2014.

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49

Saren, Michael M., and David W. Stewart. Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Wiley & Sons, Limited, John, 2015.

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50

Saren, Michael M., and David W. Stewart. Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Wiley & Sons, Incorporated, John, 2014.

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