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Journal articles on the topic 'Marketing management'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Sánchez Martínez, Arturo. "Marketing management." Gestión y Estrategia 31 (January 1, 2007): 89–90. http://dx.doi.org/10.24275/uam/azc/dcsh/gye/2007n31/sanchez.

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2

Kumar, Pankaj, Pradeep Kumar, and Rahul Yadav. "Marketing Management." Journal of Advance Research in Business Management and Accounting (ISSN: 2456-3544) 1, no. 1 (2015): 93–103. http://dx.doi.org/10.53555/nnbma.v1i1.146.

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Marketing management is define as it a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly

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3

Arora, A. P. "Marketing Management." Vision: The Journal of Business Perspective 17, no. 1 (2013): 99. http://dx.doi.org/10.1177/0972262912469705.

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4

Shukre, Anagha. "Marketing Management." Vision: The Journal of Business Perspective 17, no. 1 (2013): 99–100. http://dx.doi.org/10.1177/0972262912469708.

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5

Levy, Sidney J. "Marketing management and marketing research." Journal of Marketing Management 28, no. 1-2 (2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.

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6

Grönroos, Christian. "Marketing as promise management: regaining customer management for marketing." Journal of Business & Industrial Marketing 24, no. 5/6 (2009): 351–59. http://dx.doi.org/10.1108/08858620910966237.

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7

Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

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There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio mana

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8

Charnes, A., W. W. Cooper, D. B. Learner, and F. Y. Phillips. "Management Science and Marketing Management." Journal of Marketing 49, no. 2 (1985): 93. http://dx.doi.org/10.2307/1251568.

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9

Charnes, A., W. W. Cooper, D. B. Learner, and F. Y. Phillips. "Management Science and Marketing Management." Journal of Marketing 49, no. 2 (1985): 93–105. http://dx.doi.org/10.1177/002224298504900208.

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In interactions with management, management science and marketing research have produced new methodologies and methodological (as distinguished from substantive) theories. Data developments and identification and structuring of new problems have also been important. Future directions are suggested for these kinds of activities, evaluated relative to other alternatives and examined in terms of past accomplishment and future potential.

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10

D'Arcy, Emma, and Mike Gazeley. "Marketing HIV management." Inpharma Weekly &NA;, no. 1220 (2000): 3–4. http://dx.doi.org/10.2165/00128413-200012200-00004.

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11

Zinsmayer, Philipp. "Marketing Performance Management." Controlling 26, no. 2 (2014): 106–8. http://dx.doi.org/10.15358/0935-0381_2014_2_106.

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12

Costoiu, M., A. Ioana, A. Semenescu, and D. Marcu. "Marketing Management Elements." IOP Conference Series: Materials Science and Engineering 161 (November 2016): 012105. http://dx.doi.org/10.1088/1757-899x/161/1/012105.

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13

Wilde, Edwin. "Marketing management consultancy." Work Study 45, no. 2 (1996): 18–21. http://dx.doi.org/10.1108/00438029610110393.

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14

El-Ansary, Adel I. "Relationship Marketing Management." Journal of Relationship Marketing 4, no. 1-2 (2005): 43–56. http://dx.doi.org/10.1300/j366v04n01_04.

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von der Dunk, Frans G. "Aerospace Marketing Management." Space Policy 20, no. 1 (2004): 65–66. http://dx.doi.org/10.1016/j.spacepol.2003.11.009.

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16

Tadajewski, Mark, and Paul Hewer. "Engaging marketing management." Journal of Marketing Management 28, no. 7-8 (2012): 955–56. http://dx.doi.org/10.1080/0267257x.2012.700202.

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17

Barat, Somjit. "Global Marketing Management." Journal of Global Marketing 22, no. 4 (2009): 329–31. http://dx.doi.org/10.1080/08911760903022556.

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18

LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 36, no. 7 (2007): 843. http://dx.doi.org/10.1016/j.indmarman.2007.06.002.

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19

LaPlaca, Peter J. "Industrial Marketing Management,." Industrial Marketing Management 36, no. 8 (2007): 1019–21. http://dx.doi.org/10.1016/j.indmarman.2007.08.001.

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LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 1 (2008): 1–2. http://dx.doi.org/10.1016/j.indmarman.2007.09.004.

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21

LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 37, no. 2 (2008): 117–19. http://dx.doi.org/10.1016/j.indmarman.2008.01.004.

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LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 3 (2008): 245–46. http://dx.doi.org/10.1016/j.indmarman.2008.03.001.

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23

Jenkins, Melinda, and Donna L. Torrisi. "Marketing and Management." Journal of the American Academy of Nurse Practitioners 7, no. 3 (1995): 119–24. http://dx.doi.org/10.1111/j.1745-7599.1995.tb01134.x.

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24

Mishra, Prashant. "Relationship Marketing Management." NMIMS Management Review 15, no. 2 (2003): 54–55. https://doi.org/10.1177/0971102320030209.

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25

Jevtić, Petronije, Ljiljana Stošić-Mihajlović, and Robert Latin. "Modern crisis marketing management." Ekonomski izazovi 9, no. 18 (2020): 110–20. http://dx.doi.org/10.5937/ekoizazov2018110j.

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According to the broadest understanding, business crises are threats to a company that create, or have the potential to create, unwanted and negative outcomes in its business. The damage caused by the crisis to the economic entity affected by the crisis includes financial losses (declining income), creating a bad image and reducing the company's reputation, damage to company assets, technological inferiority, losses for interest and influence groups, the so-called. stakeholders of the company. The business crisis is related to the weaknesses that the company has and which further encourage it;

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26

Macanović, Vedrana, and Ljiljana Pavlović. "RAZVOJ RELATIONSHIP MARKETINGA." NIR, no. 16 (January 1, 2020): 85. https://doi.org/10.59417/nir.2020.16.85.

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Postindustrijsko društvo, usluţna ekonomija, ekonomija zasnovana na znanju, informatičko društvo, su koncepti koji predstavljaju pokušaj da se ukaţe na ključne promene koje su obeleţile novu ekonomiju. Relationship marketing predstavlja nov pristup marketingu, „novu marketing paradigmu“, čiji je značaj sve veći. Relationship marketing treba shvatiti pre kao putovanje, nego samu destinaciju. To je pristup koji podrazumeva traţenje odgovora na permanentne promene koje diktira okruţenje. Ključna vrlina savremenih organizacija je agilnost, koja podrazumeva sposobnost da se brzo, fleksibilno reaguj

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27

Havlícek, Karel. "Marketing Management and Marketing Contrilling of SMEs." EUROPEAN RESEARCH STUDIES JOURNAL XIV, Issue 4 (2011): 39–54. http://dx.doi.org/10.35808/ersj/334.

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28

Piercy, Nigel F. "The Marketing Budgeting Process: Marketing Management Implications." Journal of Marketing 51, no. 4 (1987): 45. http://dx.doi.org/10.2307/1251247.

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29

Piercy, Nigel F. "The Marketing Budgeting Process: Marketing Management Implications." Journal of Marketing 51, no. 4 (1987): 45–59. http://dx.doi.org/10.1177/002224298705100405.

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Most examinations of marketing and advertising budgeting concentrate on techniques ranging from arbitrary “rules of thumb” to complex management science models. The author suggests greater insight is obtained through a focus on the process of marketing budgeting. The processual variables identified in the article provide a framework for managing marketing budgeting that is much more insightful than the simple prescription of budgeting techniques. This insight arises from the source of such processual variables, as they are grounded in the task environment for marketing budgeting. The goal is t

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30

Hurth, Victoria, and Emma Whittlesea. "Characterising marketing paradigms for sustainable marketing management." Social Business 7, no. 3 (2017): 359–90. http://dx.doi.org/10.1362/204440817x15108539431541.

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31

Borade, Dr. D. B., and Mr. Sanjay M. Jagtap. "Recent Trends in Marketing and Marketing Management." International Journal of Advance and Applied Research 5, no. 29 (2024): 145–46. https://doi.org/10.5281/zenodo.13959348.

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<strong>Introduction:</strong>       Marketing has been seen significant transformation in the previous years. In the past, sales executives possessed the greatest amount of information, and as customers, has we relied on them to advise and direct us while making decision. However, with the advancement of information technology, everything has changed. Companies face ongoing pressure to stay up to date with the rapidly evolving filed of technology. Marketers are concentrating more on making marketing more visually appealing and interactive because most people have acce

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32

V, Saillaja, Jhansi Rani K, and Catherine R. "Global Marketing Management Planning and Organization." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (2019): 489–93. http://dx.doi.org/10.5373/jardcs/v11/20192596.

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33

BLAHUN, Ivan, and Liudmyla GRYNEVYCH. "MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF A BANKING INSTITUTION." Herald of Khmelnytskyi National University. Economic sciences 308, no. 4 (2022): 135–39. http://dx.doi.org/10.31891/2307-5740-2022-308-4-21.

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The article deals with the introduction of software into the bank’s business process. Marketing management plays an important role in the management system of a banking institution. Yes, this is especially evident in his marketing activities. Constant competition in the banking sector creates the need to find new forms of influence on bank clients. To do this, it is necessary to understand the strengths of the bank-competitor and to form its own marketing development strategy accordingly. Marketing research is precisely the tool that allows you to collect, analyze and determine the directions

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34

Supada, Wayan. "INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS (CRME) DALAM PENERAPAN STRATEGI KOMUNIKASI PEMASARAN." Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi 6, no. 1 (2022): 1. http://dx.doi.org/10.55115/duta.v6i1.2030.

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The scipe of marketiing communication is devided into internal and external marketing communication. Internal marketing communication is carried out to build relationship between companies and the organizations within them, including shareholders, employess and stake holders in the company. While external marketing communications aims to build a corporate image and strong relationships between companies with other parties including consumers and the public at large. CRM is one of the strategies that can help maximize the objectives of marketing communications carried out by companies relating

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35

Krasyuk, Irina, and Alexey Bragin. "Marketing methods of industrial activity management: adaptive marketing." E3S Web of Conferences 402 (2023): 13008. http://dx.doi.org/10.1051/e3sconf/202340213008.

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The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new marketing paradigm. The purpose of this work is to systematize and evaluate traditional approaches to marketing, substantiate the need to build an adaptive marketing system. Based on the concept of strategic marketing and ecosystem approach, the methodological foundations of building an adaptive marketing system ar

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36

B M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management." Journal of Management and Science 11, no. 4 (2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.

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Now a day’s Sports marketing became as a subdivision of marketing which focuses on the promotion of sports and also teams as well as the promotion of products and services through sporting events and sports teams. This is a service where the element promoted can be a physical product or a brand name.

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37

McArthur, David N., and Tom Griffin. "A Marketing Management View of Integrated Marketing Communications." Journal of Advertising Research 37, no. 5 (1997): 19–26. https://doi.org/10.1080/00218499.1997.12466693.

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38

Sultanov, Shoxjahon Rahmon oglu, and Feruza Rustambek qizi Rustambekova. "MARKETING ORGANIZATION AND MANAGEMENT." Eurasian Journal of Academic Research 2, no. 3 (2022): 164–67. https://doi.org/10.5281/zenodo.6379841.

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This article discusses what marketing is, what is the main reason for organization of marketing, the main purpose of marketing, the main tasks that marketing should perform, the main purpose of the firm, marketing organization and management, marketing strategy and its stages, as well as what is included in the marketing package carried

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39

Shishkin, Alexey A. "STRATEGIC INTERNET-MARKETING MANAGEMENT." StudNet 5, no. 6 (2022): 97. http://dx.doi.org/10.55186/26584964_2022_5_6_18.

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40

Fedorova, Elena Evgenievna, and Zariya Alfirovna Zalilova. "ENTERPRISE MARKETING MANAGEMENT TOOLS." Russian Electronic Scientific Journal, no. 2 (2022): 165–74. http://dx.doi.org/10.31563/2308-9644-2022-44-2-165-174.

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41

Ilie, Petrita, Doina Sandu, Daniela Damian, and Ciprian Matis. "Educational Management and Marketing." Risk in Contemporary Economy 1, no. 1 (2021): 426–31. http://dx.doi.org/10.35219/rce20670532136.

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42

Bezus, R., L. Kryuchko, and K. Pererva. "MARKETING MANAGEMENT IN SMM." Investytsiyi: praktyka ta dosvid, no. 21 (November 18, 2021): 66. http://dx.doi.org/10.32702/2306-6814.2021.21.66.

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43

Larson, Tim, and Jim Potter. "Integrated Marketing Communication Management:." Journal of Nonprofit & Public Sector Marketing 3, no. 2 (1995): 23–36. http://dx.doi.org/10.1300/j054v03n02_03.

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44

Crié, Dominique. "BIBLIOGRAPHIE: Relationship marketing management." Recherche et Applications en Marketing (French Edition) 19, no. 1 (2004): 105–8. http://dx.doi.org/10.1177/076737010401900107.

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45

Schlegelmilch, Bodo B., and Elfriede Penz. "Knowledge Management in Marketing." Marketing Review 3, no. 1 (2002): 5–19. http://dx.doi.org/10.1362/146934702321477208.

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46

Dr. Rubina Parvin, Dr Rubina Parvin. "Importance of Marketing Management." International Journal of Information Technology and Management 17, no. 1 (2024): 28–34. http://dx.doi.org/10.29070/5vb87305.

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In this Globalization period the technical education and professional education are playing vitalrole for getting employment. In professional studies We have heard about HR management, MarketingManagement, Financial management and Others. Among this If any one goes with Marketing Managementthen in this unemployment period he or she will definitely get a job. As now a days every sector recruitsmarketing people to capture the market. And this course (Marketing Management) helps from low merit tohigh merit students to get job and show their skill which will definitely help them to achieve a good

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47

Юшаева, Р. С. Э., С. Р. Умархаджиева, and М. С. Устарханова. "Marketing management and planning." Экономика и предпринимательство, no. 10(135) (January 10, 2022): 1383–87. http://dx.doi.org/10.34925/eip.2021.135.10.267.

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В данной статье рассматривается тема планирования и управления в области маркетинга, а также механизмы, задачи, концепции управления маркетингом. Процесс управления маркетингом - это систематический процесс для эффективного предложения и оценки маркетинговых стратегий. Всего существует пять процессов, и в каждом процессе необходимо учитывать множество факторов, и всегда помнить о структуре маркетинга. Маркетинговое планирование - это последовательность этапов, которые обычно выполняются в определенном формате. Компании могут принять маркетинговый план, соответствующий ситуациям и их требования

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48

Mennicken, Claudia. "Marktforschung und marketing management." International Journal of Research in Marketing 14, no. 3 (1997): 293–95. http://dx.doi.org/10.1016/s0167-8116(97)89446-3.

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49

Dann, Graham M. S. "Destination marketing and management." Annals of Tourism Research 27, no. 1 (2000): 227–29. http://dx.doi.org/10.1016/s0160-7383(99)00057-2.

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50

Elena, Radu Mihaela. "Cases in marketing management." Long Range Planning 26, no. 4 (1993): 116–17. http://dx.doi.org/10.1016/0024-6301(93)90068-q.

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