Relevant bibliographies by topics / Marketing medical products

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing medical products'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing medical products"

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Turner, Christopher R. "Product Placement of Medical Products." Journal of Promotion Management 10, no. 1-2 (2004): 159–70. http://dx.doi.org/10.1300/j057v10n01_11.

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Colburn, Wayne A. "Products Approved for Marketing During 1997." Journal of Clinical Pharmacology 38, no. 3 (1998): 199–201. http://dx.doi.org/10.1002/j.1552-4604.1998.tb04416.x.

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Gupta, Rajkumar. "MARKETING AUTHORIZATION OF VETERINARY PRODUCTS IN THAILAND." International Journal of Drug Regulatory Affairs 4, no. 1 (2018): 21–23. http://dx.doi.org/10.22270/ijdra.v4i1.178.

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The registration of veterinary drugs in Thailand is much easier than human products. The major requirement is samples and associated technical documents. The documents are checked by FDA under Drug Act BE 2510 (1967). If they are properly provided, the samples are released to Department of Medical Sciences for verifying the quality. Once the samples pass the required tests, the registration no. is allotted and a letter confirming Marketing authorization is issued. The normal time line for registration is about 18 months. The registration fees per product is 250 US dollar.
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Yoshioka, Kazuko, Akira Kosasayama, Mika Yoshida, et al. "Post marketing surveillance of 13 products: safety and effectiveness." Pharmacoepidemiology and Drug Safety 8, no. 1 (1999): 31–43. http://dx.doi.org/10.1002/(sici)1099-1557(199901/02)8:1<31::aid-pds392>3.0.co;2-m.

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Rochford, Linda, and William Rudelius. "New product development process: Stages and successes in the medical products industry." Industrial Marketing Management 26, no. 1 (1997): 67–84. http://dx.doi.org/10.1016/s0019-8501(96)00115-0.

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Colburn, Wayne A. "New Chemical Entity Update: Products Approved for Marketing During 1996." Journal of Clinical Pharmacology 37, no. 3 (1997): 258–60. http://dx.doi.org/10.1002/j.1552-4604.1997.tb04789.x.

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Pieniaszek, Henry J. "Products Approved in the United States for Marketing during 2000." Journal of Clinical Pharmacology 41, no. 5 (2001): 479–81. http://dx.doi.org/10.1177/00912700122010348.

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Merkulov, V. A., and E. V. Melnikova. "Biomedical Cell Products or High-Tech Drugs?" BIOpreparations. Prevention, Diagnosis, Treatment 19, no. 2 (2019): 94–98. http://dx.doi.org/10.30895/2221-996x-2019-19-2-94-98.

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Marketing authorisation is a prerequisite for the use of drugs in medical practice in the Russian Federation. The marketing authorisation procedure is applicable to ordinary medicinal products. As for advanced therapy medicinal products containing viable human cells — there are currently two authorisations pathways: athorisation of biomedical cell products (BCPs) at the national level according to the Federal Law No. 180-FZ «On biomedical cell products», and authorisation of high-technology drugs (HTDs) in the Eurasian Economic Union (EEU). The production, pre-clinical and clinical studies, ex
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Lamba, Manika. "Marketing of academic health libraries 2.0: a case study." Library Management 40, no. 3/4 (2019): 155–77. http://dx.doi.org/10.1108/lm-03-2018-0013.

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Purpose The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine, and satisfy the needs of the users. The paper aims to discuss this issue. Design/methodology/approach A 30-question questionnaire was given to 30 undergraduate medical students of Vardhman Mahavir Medical College and a 10-question questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and satisfaction level of the users; prepare library profile, customer profile and market profile; and perform
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Burns, Susan L. "Marketing ‘Women’s Medicines:’ Gender, OTC Herbal Medicines and Medical Culture in Modern Japan1." Asian Medicine 5, no. 1 (2009): 146–72. http://dx.doi.org/10.1163/157342109x568973.

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AbstractThis essay examines the marketing of ‘women’s medicines’ as a means to understand the evolving relationship between commodity culture and medical culture from the nineteenth century to the present. It examines the print advertisements associated with two of the best-known medicinal products for women, Tsumura Corporation’s Jitsubosan and Kitani Company’s Chūjōtō, two herbal decoctions that claimed efficacy for a wide range of gender specific ills. From the late nineteenth century through the 1950s, as Tsumura and Kitani negotiated the government-sponsored program of medical modernizati
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Dissertations / Theses on the topic "Marketing medical products"

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Goffin, Keith. "Planning Product Support for Medical Products." Thesis, Cranfield University, 1992. http://hdl.handle.net/1826/4468.

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Product support is a key aspect in the marketing of high-technology products, since it strongly influences customer satisfaction and can also be an important source of revenue. Typical forms of support include operator training, equipment maintenance and, if necessary, repair - all of these are normally provided by manufacturers' support organizations. Good support is particularly important in some markets; an example is medical equipment where good operator training and quick repairs are essential because products are used in critical situations. Despite its importance, support has not been e
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Mooney, Roxie. "Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2671.

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Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin's 5-step data analysis process for case studies to identify an
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Greene, Sarah Marsden. "Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36523.

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Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household sustenance and supplemental income. The trade in NTFPs from this region is centuries old and now helps supply growing worldwide demands. Although marketing is a vital part of optimizing the value of these products, it has been ignored in rural natural resource development. This research analyzes marketing systems for selected NTFPs in southwest Virginia by describing marketing chains, interpreting data on important marketing elements, and comparing results within and between different groups
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Horáčková, Andrea. "Zavedení nového výrobku na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76454.

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This Master's Thesis deals with the introduction of the new type of contact lenses ACUVUE to the Czech market. The thesis is divided into three parts. The first is focused on theoretical analysis of the standard procedure for introducing of new products to the market which is possible to find in professional publications. The practical part analyses the introduction procedure of new ACUVUE contact lenses in Vision Care Division of Johnson & Johnson company. Final part of this thesis includes evaluation of the Vision Care marketing strategy and recommendations which can improve the introducing
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Coufalová, Hana. "Marketingová strategie pro trh zdravotní techniky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222822.

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Tato diplomová práce je zaměřena na vývoj marketingové strategie pro zavedení produktů na vysoce konkurečním trhu zdravotnických prostředků. Konkrétně se zaměřuje na zavedení ablačního katetru a mapovacího zařízení pro léčbu srdečních chorob, které vyrábí americká společnost St. Jude Medical. Práce popisuje zavedení na trh, aby bylo možné najít kritické body a optimalizovat celý tento proces.
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Nováková, Jarmila. "Marketingová komunikace produktů farmaceutického průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77002.

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This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.
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Castro, Junior Sidnei Sant'ana de. "A visão de estratégia mercadológica nas empresas distribuidoras de produtos médico-hospitalares do estado de São Paulo." reponame:Repositório Institucional do FGV, 1998. http://hdl.handle.net/10438/5879.

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Made available in DSpace on 2010-04-20T20:20:56Z (GMT). No. of bitstreams: 0 Previous issue date: 1998-07-08T00:00:00Z<br>Trata da verificação de como estas empresas enxergam e praticam os conceitos de estratégia mercadológica nas suas atividades no mercado médico-hospitalar do Estado de São Paulo. °estudo levantou também potenciais oportunidades e ameaças neste mercado, bem como, segundo a visão dos distribuidores, os fatores críticos de sucesso para estas empresas. Pela primeira vez as empresas do ramo, tanto os próprios distribuidores como os fabricantes, terão informações sobre as carac
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Lehmann, Hélène. "Le médicament à base de plantes en Europe : statut, enregistrement, contrôles." Phd thesis, Université de Strasbourg, 2013. http://tel.archives-ouvertes.fr/tel-00936734.

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La phytothérapie consiste en l'utilisation thérapeutique de plantes ou de médicaments à base de plantes, sous forme de spécialités pharmaceutiques, de préparations (magistrales ou officinales) ou de produits officinaux divisés. On entend par médicament à base de plantes (MABP) " tout médicament dont les substances actives sont exclusivement une ou plusieurs substances végétales ou préparations à base de plantes ou une association d'une ou de plusieurs substances végétales ou préparations à base de plantes ". Il s'agit donc de médicaments à part entière qui sont ainsi soumis aux mêmes exigences
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Hsieh, Chiu-Yen, and 謝秋燕. "Marketing Decision Analysis for the Cosmeceutical Products – Comparisons of the Perspectives of Medical Service Suppliers and the Product Companies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/78570002473321566369.

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碩士<br>義守大學<br>管理研究所碩士班<br>96<br>This research sampling was taken from the 5 differents General hospital, 13 Dermatology clincs and 3 industry operation. This reseach will foucus on the cosmeceutical how the doctor and the industry operater needs and the different of marketing strategy by using the in depth intervew. After interviews 15 doctors, result analyze as following: ( 1) Doctor will at choose emphasize effect on product, Safety and clinical trails ( 2) profit and to whole operates whether helps the operation ( 3) Towards recommends product access market area separate need definit
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LIAO, WEN-LIANG, and 廖文良. "A study of marketing model on high-priced medical products - a case of computed tomography." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rzn2tt.

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碩士<br>中華大學<br>企業管理學系<br>106<br>In Taiwan, lung cancer had the highest mortality rate of lung cancer is a one of the and each year more than 10,000 people suffer from lung cancer. However, in the early stage, the traditional chest X-ray images cannot be seen. Now, the only demonstrated effective screening tool for early-stage lung cancer is the "low-dose computed tomography scan, LDCT " of the chest. The advantages of LDCT are rapid, safe, and very sensitive. Therefore, screening with "chest LDCT" has become a powerful instrument for lung cancer detection. According to the present National Heal
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Books on the topic "Marketing medical products"

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Pitts, Eamonn. Evaluation of marketing opportunities for dairy product ingredients in the medical pharmaceutical market. An Foras Taluntais, 1987.

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Barbara, Steinhoff, and Blasius Helga, eds. Herbal medicinal products: Scientific and regulatory basis for development, quality assurance and marketing authorisation. Medpharm Scientific Publishers, 2003.

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Markteinführung von Produktinnovationen in der Medizintechnik: Eine empirische Untersuchung zur Ausgestaltung des Kommunikations-Mix. Duncker & Humblot, 2011.

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Nihon Seisaku Kin'yū Kōko. Sōgō Kenkyūjo. Iryō kenkō eisei nīzu no takamari to chūshō kigyō no aratana bijinesu chansu: Iryō kiki, kenkō kiki, eisei yōhin shijō no kōzō to sannyū no pointo. Nihon Seisaku Kin'yū Kōko Sōgō Kenkyūjo, 2013.

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Ueyama, Takahiro. Health in the marketplace: Professionalism, therapeutic desires, and medical commodification in late-Victorian London. Society for the Promotion of Science and Scholarship, 2010.

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Gautam, Vinayshil. Road beyond boundaries: The case of select Indian healthcare systems. Export-Import Bank of India and Quest Publications, 2003.

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Health in the marketplace: Professionalism, therapeutic desires, and medical commodification in late-Victorian London. Society for the Promotion of Science and Scholarship, 2010.

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Cunningham, Lynne. Involving physicians in product line marketing. Pluribus Press, 1987.

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Medical device marketing: Strategies, gameplans & resources for successful product management. Outskirts Press, 2010.

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V, Raman R. M., Kumar Ashish, and Export-Import Bank of India, eds. Exporting Indian healthcare: Export potential of Ayurveda and Siddha products and services. 2nd ed. Export Import Bank of India, 2003.

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Book chapters on the topic "Marketing medical products"

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Chowdhury, Nupur. "Pilot Study of Regulatory Uncertainty in Marketing Authorization of Medical Products in Europe." In European Regulation of Medical Devices and Pharmaceuticals. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-04594-8_5.

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Ahmed, Ismaïl, Bernard Bégaud, and Pascale Tubert-Bitter. "Evaluation of post-marketing safety using spontaneous reporting databases." In Statistical Methods for Evaluating Safety in Medical Product Development. John Wiley & Sons, Ltd, 2014. http://dx.doi.org/10.1002/9781118763070.ch13.

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Ciocca, Mandi. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces." In Digital and Social Media Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_19.

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Haschke, Ferdinand, and Petra Klassen-Wigger. "Sustainable Clinical Research, Health Economic Aspects and Medical Marketing: Drivers of Product Innovation." In Nestlé Nutrition Institute Workshop Series: Pediatric Program. KARGER, 2010. http://dx.doi.org/10.1159/000318953.

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Kumpu, Jonna, Juho Pesonen, and Johanna Heinonen. "Measuring the Value of Social Media Marketing from a Destination Marketing Organization Perspective." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_35.

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AbstractEven though social media is one of the most significant marketing tools in tourism, the measurement of its value is still developing. Assessing return-on-investment on social media marketing is challenging. Thus, destination marketing organizations (DMOs) are nonetheless pouring money and time in social media marketing without being aware of the results. In this study, we seek to understand what DMOs are measuring in social media marketing that they do and why. The qualitative data was gathered via semi-structured interviews among eight representatives of Finnish DMOs. The interview responses were analyzed with a theory-guided content analysis method. The results demonstrate that even though the goals for social media presence are clear, the actions taken are more of an experimental nature and undocumented. Only the basic metrics that the platforms automatically provide are used and the evaluation of financial value is difficult. However, social media marketing creates value beyond financial value. Non-measurable data like customer emotions and opinions in various channels are considered as important especially to understand customer engagement. Even though the evaluation of financial value is challenging the total value of social media marketing is considered extremely valuable. Social media marketing is utilized in decision-making by top management especially with the help of measurable data. In addition to this, non-measurable insights are utilized in product development and marketing planning.
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Sharma, Neeti. "Bioentrepreneurship in Medical Biotechnology." In Advances in Business Strategy and Competitive Advantage. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7411-9.ch012.

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Being a developing sector, biotechnology combines both medical science and various facets of a sustainable environment. Scientific innovations from academics and industry contribute towards the rise of bioentrepreneurship across the world. Medical biotechnology helps the treatment and prevention of human diseases by using living cells and cell materials to research and produce pharmaceutical and diagnostic products. It requires incubation of research, product, and its yield for the improvement of humans to transform medical research into an entrepreneurial industry. Biotechnology provides an opportunity for entrepreneurs to harness the power of genomics for the development and marketing of new therapeutics. These opportunities allow entrepreneurs to visualize the creation of both disruptive business and disruptive technologies for today's business models. This chapter will summarize multiple features of entrepreneurship in the biotechnology industry in combination with other industries and will explain the significance of bio-entrepreneurship in the field of medical biotechnology.
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Medhekar, Anita, and Farooq Haq. "Halal Branding for Medical Tourism." In Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6272-8.ch008.

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This chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist's cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals.
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Migliaccio, Guido. "The Disability Marketing and the Cultural “Product”." In Handbook of Research on Management of Cultural Products. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5007-7.ch016.

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Differences among people have to be considered as an opportunity, even in the field of economy. This would contribute to socially and professionally enhance the condition of people with disabilities. Due to an increase in life expectancy and medical advances, there are currently many people with disabilities. Disability creates significant burdens for public expenditure and for private enterprises including people with disabilities in their staff. Disability management facilitates the inclusion of people with disabilities in the production system, by considering diversity as an opportunity. There have been significant initiatives from museums and other cultural institutions, as well as publishing houses. Studies on this subject should therefore multiply in order to encourage the development of specific opportunity/cost measurement standards regarding the inclusion of disabled people in working processes and investments on products that, planned for all, favor disabled and non-disabled. In this new context, the education and culture of people with disabilities play a crucial role. In this chapter, the author focuses on the Italian experience which is assumed to be useful in broader contexts.
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Green, William. "Marketing Approval and Litigation." In Contraceptive Risk. NYU Press, 2017. http://dx.doi.org/10.18574/nyu/9781479876990.003.0005.

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Judith Weisz's story returns us to the national politics of drug risk management and finds an altered risk assessment environment for Depo-Provera, because the FDA decided to eliminate animal studies and rely solely on improved World Health Organization human clinical trial data, which paved the way for the agency to approve the drug for contraception in 1992. Marketing approval came with the condition that Upjohn conduct a post-approval study of a new risk: osteoporosis. When clinical trials confirmed this risk, the FDA revised the drug’s package insert in 2004 to include a black box warning of the risk of osteoporosis and a recommendation that the drug's use be limited to two years. In Depo-Provera's post-approval world, Anne MacMurdo's story is told by women who claimed that the drug caused their osteoporosis. Their stories, like hers, raise medical malpractice and products liability issues, and they, too, faced formidable obstacles. None of their cases, unlike hers, went to trial. Pfizer, Upjohn's corporate heir, had their cases dismissed on motions for summary judgment. Her story explains how Pfizer was able to use Depo-Provera’s package labelling, state products liability law, the learned intermediary doctrine, and expert evidence to avoid liability.
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Hamid, Sheeba, and Syed Talha Jameel. "A Study of Green Marketing Practices in the Selected Ayurvedic Resorts of Kerala." In Global Developments in Healthcare and Medical Tourism. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9787-2.ch010.

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Ayurveda is a unique system of healthcare with more than 5000 years of history. It is presumed that Ayurveda is one of the oldest scientific ways of keeping, promoting, and conserving a healthy life. The various natural ingredients that are used in Ayurvedic therapy are of great medical value as is described in the Vedic literature on Ayurveda. The Ayurveda's history laid down the instructions of maintaining healthy lifespan as well as fighting against illness by different types of therapies like massages, diet control, herbal medicines, and exercises. Nowadays, green marketing is a rapidly growing concept, and consumers are willing to pay more for green products. Green marketing affects all areas of the economy. It does protect not only the environment but also creates a new market and job opportunities. The study is focused on the concept of Ayurveda especially in the resorts of Kerala. The majority of consumers have felt that their actions had a proportional impact on the environment.
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Conference papers on the topic "Marketing medical products"

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Tighe, John. "Soft Tissue Fixation and Implant Development: Marketing/Commercialization." In ASME 2009 4th Frontiers in Biomedical Devices Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/biomed2009-83073.

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Marketing, Sales, and Commercialization: Marketing and sales of orthopaedic medical devices are two of the most challenging and costly aspects of a successful commercial product launch. Many companies have developed an innovative product, filed for patents, passed through regulatory hurdles, and yet ultimately failed because of an inadequate marketing and sales plan. Invariably product launches cost more money and take longer to get off the ground than most companies forecast.
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Cevher, Muhammed Fatih, and Erdoğan Taşkın. "Social Media Consumer Perceptions in the Context of Demographic Features." In International Conference on Eurasian Economies. Eurasian Economists Association, 2020. http://dx.doi.org/10.36880/c12.02353.

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Consumer behavior, which is one of the focus issues of marketing, continues to be examined from different perspectives after changing technological developments. As marketing activities have been realized through social media platforms in recent years, it has also made it possible to examine the social media platforms and consumers as users. Influencer Marketing is an increasingly popular method of influencing consumers in social media with the help of influencers. It is important for businesses to send their messages about their brand or products to consumers and affect them. Consumers' evalu
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Rosyada, Dede, Elpawati Elpawati, Flori Sari, Achmad Nugraha, and Nida’ul Hasanati. "Business Process Analysis For Marketing Honey Bee Products." In Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media in Conjunction with the 1st International Conference on Islam, Science and Technology, ICONQUHAS & ICONIST, Bandung, October 2-4, 2018, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.2-10-2018.2295490.

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Santos, Marília G., Antonio C. S. Souza, and Márcio C. F. Macedo. "WALO: Ferramenta para Gerenciamento de Mídias Sociais." In XXIV Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2018. http://dx.doi.org/10.5753/webmedia.2018.4560.

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Social media is a very important tool for businesses, especially those that depend on marketing strategies for greater brand recognition. In addition, social media helps enrich the customer experience and reduce marketing expenses. Social media management allows companies to get information that refl ects the overall consumer sentiment of their brand or their products, quickly and securely. However, such management is not an easy task, since the large amount of existing social media requires a lot of eff ort from professionals to deal with all the information that infl uences these social medi
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Liberati, Caterina, Elisa Arrigo, and Paolo Mariani. "A Multivariate Approach to Facebook Data for Marketing Communication." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.

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The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian Facebook subjects interested in drugs and health. In this study, we refer to the pharmaceutical market that is characterized by strict legal constraints, which prevent any promotional activities (such as advertising) of companies on prescription drugs. Thus, pharmaceutical businesses tend to promote their corporate brand instead of a single product brand. In such context, social m
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Hamacher, Kevin, and Rüdiger Buchkremer. "Sensory-Marketing-Evaluation of E-Commerce Websites with Artificial Intelligence." In Digital Support from Crisis to Progressive Change. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-485-9.51.

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Multisensory consumer engagement on e-commerce websites is technically limited to visual, acoustic, and written elements. Consumers communicate, buy, and share products and services via digital environments in which sensory information is limited. To improve consumers' online sensory experience, media types and the content need to be quantitatively assessed and adapted. This project aims to develop a quantitative model, an Online Sensory Marketing Index (OSMI), which assesses ecommerce websites in multisensory communication quality. The OSMI will be supported by an automatic procedure that is
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Wang, Yu-Bing, Ching-Wie Ho, and Tina Chen. "Does sense of virtual community and experience marketing increase the purchase intention of cultural and creative illustration products?" In 2015 8th International Conference on Ubi-Media Computing (UMEDIA). IEEE, 2015. http://dx.doi.org/10.1109/umedia.2015.7297484.

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Herrmann, Markus, and Laura Hoyden. "Applied Webscraping in Market Research." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.3131.

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Modern Webscraping tools and APIs facilitate the extraction of information from the Internet significantly, especially if the data is not offered for download in a structured format. In this abstract we outline, that Webscraping, as a common practice to load, prepare and statistically analyze specific structured or unstructured data from the Internet, has become an essential application in Marketing and Data Science. Furthermore, we emphasize the importance of Open Data and social media data as a scraping target and illustrate examples of Open Data and social media data integration, Sentiment
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Xu, Pinghua, Wenbin Hu, Jia Wu, and Weiwei Liu. "Opinion Maximization in Social Trust Networks." In Twenty-Ninth International Joint Conference on Artificial Intelligence and Seventeenth Pacific Rim International Conference on Artificial Intelligence {IJCAI-PRICAI-20}. International Joint Conferences on Artificial Intelligence Organization, 2020. http://dx.doi.org/10.24963/ijcai.2020/174.

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Social media sites are now becoming very important platforms for product promotion or marketing campaigns. Therefore, there is broad interest in determining ways to guide a site to react more positively to a product with a limited budget. However, the practical significance of the existing studies on this subject is limited for two reasons. First, most studies have investigated the issue in oversimplified networks in which several important network characteristics are ignored. Second, the opinions of individuals are modeled as bipartite states (e.g., support or not) in numerous studies, howeve
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Ianeva, Mariana, and Stiliyana Basmadzhieva. "PR OF A TOURISM ORGANIZATION UNDER CONDITIONS OF CRISIS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.303.

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Nowadays, the issues related to the goals that the tourism organization should set and the new policy to which it needs to focus is especially relevant. In order to achieve them, it is necessary to develop and conduct various events that are within the competence not only of marketing managers, but also of those of PR specialists in companies and tourism destinations. The tasks set in the current report are related to external information, which is used by the media to create a story, which must fully reflect the credibility of the situation in a particular problem environment. Good practices
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Reports on the topic "Marketing medical products"

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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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