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Books on the topic 'Marketing medical products'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Pitts, Eamonn. Evaluation of marketing opportunities for dairy product ingredients in the medical pharmaceutical market. An Foras Taluntais, 1987.

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2

Barbara, Steinhoff, and Blasius Helga, eds. Herbal medicinal products: Scientific and regulatory basis for development, quality assurance and marketing authorisation. Medpharm Scientific Publishers, 2003.

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3

Markteinführung von Produktinnovationen in der Medizintechnik: Eine empirische Untersuchung zur Ausgestaltung des Kommunikations-Mix. Duncker & Humblot, 2011.

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4

Nihon Seisaku Kin'yū Kōko. Sōgō Kenkyūjo. Iryō kenkō eisei nīzu no takamari to chūshō kigyō no aratana bijinesu chansu: Iryō kiki, kenkō kiki, eisei yōhin shijō no kōzō to sannyū no pointo. Nihon Seisaku Kin'yū Kōko Sōgō Kenkyūjo, 2013.

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5

Ueyama, Takahiro. Health in the marketplace: Professionalism, therapeutic desires, and medical commodification in late-Victorian London. Society for the Promotion of Science and Scholarship, 2010.

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6

Gautam, Vinayshil. Road beyond boundaries: The case of select Indian healthcare systems. Export-Import Bank of India and Quest Publications, 2003.

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7

Health in the marketplace: Professionalism, therapeutic desires, and medical commodification in late-Victorian London. Society for the Promotion of Science and Scholarship, 2010.

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8

Cunningham, Lynne. Involving physicians in product line marketing. Pluribus Press, 1987.

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9

Medical device marketing: Strategies, gameplans & resources for successful product management. Outskirts Press, 2010.

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10

V, Raman R. M., Kumar Ashish, and Export-Import Bank of India, eds. Exporting Indian healthcare: Export potential of Ayurveda and Siddha products and services. 2nd ed. Export Import Bank of India, 2003.

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11

Kemp, Sarah E. Sensory evaluation: A practical handbook. Ames, Iowa, 2009.

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12

Hiromi, Okabe, and Mathieu Mark P, eds. Global biotechnology product registration: E.U., U.S., and Japan. Parexel International Corp., 1997.

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13

Carmagnola, Fulvio. Merci di culto: Ipermerce e società mediale. Castelvecchi, 1999.

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14

Carmagnola, Fulvio. Merci di culto: Ipermerce e società mediale. Castelvecchi, 1999.

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15

Florin, Bo, Patrick Vonderau, and Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period

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16

Mon, Ya-Feng. Film Production and Consumption in Contemporary Taiwan. Amsterdam University Press, 2016. http://dx.doi.org/10.5117/9789089648884.

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This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extend

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17

Inc, Biomedical Business International, and Macmillan Healthcare Information (Firm : Florham Park, N.J.), eds. Strategic marketing of products to hospital purchasing managers. Biomedical Business International, Macmillan Healthcare Information Co., 1987.

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18

J, Plotkin Mark, Famolare Lisa, Conservation International, and Asociación Nacional para la Conservación de la Naturaleza., eds. Sustainable harvest and marketing of rain forest products. Island Press, 1992.

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19

Medical devices registration handbook: Guide to registering your products internationally. Integrated Market Solutions, 2003.

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20

E, Colonna Thomas, Shaprio Jeffrey K, and Food and Drug Law Institute (U.S.), eds. Promotion of biomedical products: Regulatory considerations. Food and Drug Law Institute, 2006.

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21

Inc, Biomedical Business International, ed. Advances in neuroradiology, neurosurgery and neuroscience products & technology: May 7, 1992, San Diego, CA : a one-day business conference. BBI, 1992.

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22

Pharmaceuticals--where's the Brand Logic?: Branding Lessons and Strategy. Pharmaceutical Products Press, 2007.

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23

Moss, Giles David. Pharmaceuticals--where's the Brand Logic?: Branding Lessons and Strategy. Pharmaceutical Products Press, 2007.

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24

Rx-To-OTC Switch - The Strategies Behind Switches.: The Strategies Behind Switches. The Results Today. Progress Publishing, 1997.

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25

Frost & Sullivan. U.S. Medical Catheter Markets: Manufacturers Seek Advantage Through Product Bundling. Frost & Sullivan, 1995.

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26

Frost & Sullivan., ed. U.S. medical catheter markets: Manufacturers seek advantage through product bundling. Frost & Sullivan, 1995.

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27

Russell, Cristel Antonia, Dale W. Russell, and Joel W. Grube. Substance Use and the Media. Edited by Kenneth J. Sher. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199381678.013.19.

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This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly important marketing tools. Overall, there is good evidence that exposure to tobacco marketing and portrayals are related to smoking behaviors, especial

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28

Corzine, Nathan Michael. Tobacco Road. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039799.003.0003.

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This chapter focuses on the history of tobacco use in Major League Baseball (MLB). It begins with the story of Bill Tuttle, who chewed tobacco anywhere from ten to twelve hours a day for more than forty years and eventually developed oral cancer. A seemingly endless series of operations left Tuttle badly disfigured. In the spring of 1996, Tuttle, now head of the National Spit Tobacco Education Program (NSTEP), spearheaded a crusade to warn Major Leaguers about the dangers of smokeless tobacco. This chapter examines baseball's historical connection to the tobacco industry, first by tracing the

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29

Starks, Tricia. Smoking under the Tsars. Cornell University Press, 2018. http://dx.doi.org/10.7591/cornell/9781501722059.001.0001.

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Using unusual sources and approaching tobacco from the perspective of users, producers, and objectors, this monograph provides an unparalleled view of the early transfer by the Russian market to smoking and presents the addictive, nicotine-soaked Russian cigarette – the papirosa -- and the sensory, medical, social, cultural, and gendered consequences of this unique style of tobacco use. Starting with the papirosa’s introduction in the nineteenth century and foundation as a cultural and imperial construct, the monograph moves through its emergence as a mass-use product of revolutionary potentia

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30

India, Export-Import Bank of, ed. Export potential of Indian medicinal plants and products. Quest Publications, 2003.

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31

Kemp, Sarah E., Tracey Hollowood, and Joanne Hort. Sensory Evaluation: A Practical Handbook. Wiley & Sons, Incorporated, John, 2009.

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32

Kemp, Sarah E., Tracey Hollowood, and Joanne Hort. Sensory Evaluation: A Practical Handbook. Wiley & Sons, Incorporated, John, 2011.

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33

Kemp, Sarah E., Tracey Hollowood, and Joanne Hort. Sensory Evaluation: A Practical Handbook. Wiley & Sons, Incorporated, John, 2011.

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34

Dow, Bonnie J. Magazines and the Marketing of the Movement. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038563.003.0004.

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This chapter focuses on the March 18, 1970, sit-in at Ladies' Home Journal (LHJ), a crucial episode in feminist media activism that had dramatic internal and external consequences for women's liberation. Conceived as a radical action by a small group of women incensed at the demeaning portrayal of women in a publication that touted itself as “the magazine women believe in,” the LHJ protest was an unpredictable success, precipitating significant changes in editorial and employment practices at women's magazines. That outcome was the product of several factors, including the emphases of the prin

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35

Salter, Anastasia, and Mel Stanfill. A Portrait of the Auteur as Fanboy. University Press of Mississippi, 2020. http://dx.doi.org/10.14325/mississippi/9781496830463.001.0001.

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The past decade or so of media promotion has seen a recurring trope of Fanboy to the Rescue—have no fear, it says, this revered franchise is being taken over by a writer, director, or producer who is a “fanboy.” In this trope—which, following Suzanne Scott, the book discusses in terms of the “fanboy auteur”—the fan credentials of writers, directors, and producers are presented as a guarantee of quality media-making. This is a strategy of marketing and branding; it is a claim, from the auteur himself or industry PR machines, that the presence of an auteur who is also a fan means the product is

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36

Mathieu, Mark P., Mark-Michael Struck, and Hiromi Okabe. Global Biotechnology Product Registration: E.U., U.S., and Japan. Parexel International Corp., 1998.

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37

The Health Care Value Chain: Producers, Purchasers, and Providers. Jossey-Bass, 2002.

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38

Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a criti

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39

(Editor), Gil Bashe, Nancy J. Hicks (Editor), and Amy Ziegenfuss (Editor), eds. Branding Health Services: Defining Yourself in the Marketplace. Jones & Bartlett Publishers, 2000.

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40

Carson, Christie. Performance, Presence, and Personal Responsibility. Edited by James C. Bulman. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199687169.013.8.

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What remains of the 2012 Globe to Globe Festival through the globeplayer.tv seems to have yoked neo-Victorian ideals of the 1851 Great Exhibition to twenty-first-century social media marketing tools. The globeplayer.tv helps to spread the Globe brand internationally but at a price. This chapter argues that the festival she experienced was much more than a product and that individual productions within it reclaimed, as well as wrote back to, imperial attitudes and the project of civilizing the natives through Shakespeare. Linking analysis to the reassessment of history as experience and digital

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41

Mitchell Sommers, Susan. The Plagiarist. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190687328.003.0010.

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Though he was poorly educated and impatient, Ebenezer Sibly published several thousand pages on a variety of subjects. A close examination reveals this was possible because he plagiarized on a massive scale. Plagiarizing was a successful strategy, requiring much less effort while still giving the impression of being well read. Sibly was also able to appear up to date by plagiarizing encyclopedists for much of his material. This chapter considers both eighteenth-century attitudes toward plagiarism and the modern scholarly debate about them. This chapter also examines the third type of book Sibl

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42

Goehr, Lydia. Art and Politics. Edited by Jerrold Levinson. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199279456.003.0027.

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This article focuses on one issue in the wide-ranging, contemporary debates on the relation between art and politics, namely, philosophy's role in these debates and the contribution it makes. In the background, this survey acknowledges that philosophy may provide useful conceptual clarification regarding the many ways the arts engage in and with the political sphere, for example in the production of propaganda art and the uses of images in mass media; the use of the arts in identity politics and political demonstration; institutional histories and in the marketing and consuming of art products

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43

Raitz, Karl. Making Bourbon. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813178752.001.0001.

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Kentucky distillers have produced bourbon and rye whiskeys for more than two centuries. Part I of this book examines the complexities associated with nineteenth-century distilling’s evolution from an artisanal craft practiced by farmers and millers to a large-scale mechanized industry that adopted increasingly refined production techniques. The change from waterpower to steam engines permitted the relocation of distilleries away from traditional sites along creeks or at large springs. Commercial-scale distilling was accompanied by increasing government taxes and oversight controls. Mechanized

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44

Dunagan, Colleen T. Consuming Dance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.001.0001.

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Consuming Dance examines dance in television and online advertising as both cultural product and cultural meaning-maker. The text interweaves semiotics, choreographic analysis, cultural studies, media studies, and critical theory to place contemporary dance-in-advertising in dialogue with other dance media. Grounding contemporary advertising within media and cultural history, the work both analyzes examples from early television and performs semiotic readings of historical references within later ads. Analysis of individual commercials and campaigns reveals how commercials act as rhizomatic as

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45

Pharmaphobia: How the conflict of interest myth undermines American medical innovation. 2015.

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46

Stossel, Thomas P. Pharmaphobia: How the Conflict of Interest Myth Undermines American Medical Innovation. Rowman & Littlefield Publishers, 2017.

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47

Moore, Gordon, John A. Quelch, and Emily Boudreau. Choice Matters. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886134.001.0001.

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Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has

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48

Maslon, Laurence. Broadway to Main Street. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199832538.001.0001.

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The crossroads where the music of Broadway met popular culture was an expansive and pervasive juncture throughout most of the twentieth century and continues to influence the cultural discourse of today. Broadway to Main Street: How Show Music Enchanted America details how Americans heard the music from Broadway on every Main Street across the country over the last 125 years, from sheet music, radio, and recordings to television and the Internet. The original Broadway cast album—from the 78 rpm recording of Oklahoma! to the digital download of Hamilton—is one of the most successful, yet underv

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49

Commercializing Successful Biomedical Technologies. Cambridge University Press, 2008.

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50

Commercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and Devices. Cambridge University Press, 2008.

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