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Relevant bibliographies by topics / Marketing medical products / Dissertations / Theses

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Dissertations / Theses on the topic 'Marketing medical products'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Goffin, Keith. "Planning Product Support for Medical Products." Thesis, Cranfield University, 1992. http://hdl.handle.net/1826/4468.

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Product support is a key aspect in the marketing of high-technology products, since it strongly influences customer satisfaction and can also be an important source of revenue. Typical forms of support include operator training, equipment maintenance and, if necessary, repair - all of these are normally provided by manufacturers' support organizations. Good support is particularly important in some markets; an example is medical equipment where good operator training and quick repairs are essential because products are used in critical situations. Despite its importance, support has not been e

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2

Mooney, Roxie. "Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2671.

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Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin's 5-step data analysis process for case studies to identify an

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3

Greene, Sarah Marsden. "Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36523.

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Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household sustenance and supplemental income. The trade in NTFPs from this region is centuries old and now helps supply growing worldwide demands. Although marketing is a vital part of optimizing the value of these products, it has been ignored in rural natural resource development. This research analyzes marketing systems for selected NTFPs in southwest Virginia by describing marketing chains, interpreting data on important marketing elements, and comparing results within and between different groups

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4

Horáčková, Andrea. "Zavedení nového výrobku na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76454.

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This Master's Thesis deals with the introduction of the new type of contact lenses ACUVUE to the Czech market. The thesis is divided into three parts. The first is focused on theoretical analysis of the standard procedure for introducing of new products to the market which is possible to find in professional publications. The practical part analyses the introduction procedure of new ACUVUE contact lenses in Vision Care Division of Johnson & Johnson company. Final part of this thesis includes evaluation of the Vision Care marketing strategy and recommendations which can improve the introducing

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5

Coufalová, Hana. "Marketingová strategie pro trh zdravotní techniky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222822.

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Tato diplomová práce je zaměřena na vývoj marketingové strategie pro zavedení produktů na vysoce konkurečním trhu zdravotnických prostředků. Konkrétně se zaměřuje na zavedení ablačního katetru a mapovacího zařízení pro léčbu srdečních chorob, které vyrábí americká společnost St. Jude Medical. Práce popisuje zavedení na trh, aby bylo možné najít kritické body a optimalizovat celý tento proces.

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6

Nováková, Jarmila. "Marketingová komunikace produktů farmaceutického průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77002.

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This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.

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7

Castro, Junior Sidnei Sant'ana de. "A visão de estratégia mercadológica nas empresas distribuidoras de produtos médico-hospitalares do estado de São Paulo." reponame:Repositório Institucional do FGV, 1998. http://hdl.handle.net/10438/5879.

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Made available in DSpace on 2010-04-20T20:20:56Z (GMT). No. of bitstreams: 0 Previous issue date: 1998-07-08T00:00:00Z<br>Trata da verificação de como estas empresas enxergam e praticam os conceitos de estratégia mercadológica nas suas atividades no mercado médico-hospitalar do Estado de São Paulo. °estudo levantou também potenciais oportunidades e ameaças neste mercado, bem como, segundo a visão dos distribuidores, os fatores críticos de sucesso para estas empresas. Pela primeira vez as empresas do ramo, tanto os próprios distribuidores como os fabricantes, terão informações sobre as carac

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8

Lehmann, Hélène. "Le médicament à base de plantes en Europe : statut, enregistrement, contrôles." Phd thesis, Université de Strasbourg, 2013. http://tel.archives-ouvertes.fr/tel-00936734.

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La phytothérapie consiste en l'utilisation thérapeutique de plantes ou de médicaments à base de plantes, sous forme de spécialités pharmaceutiques, de préparations (magistrales ou officinales) ou de produits officinaux divisés. On entend par médicament à base de plantes (MABP) " tout médicament dont les substances actives sont exclusivement une ou plusieurs substances végétales ou préparations à base de plantes ou une association d'une ou de plusieurs substances végétales ou préparations à base de plantes ". Il s'agit donc de médicaments à part entière qui sont ainsi soumis aux mêmes exigences

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9

Hsieh, Chiu-Yen, and 謝秋燕. "Marketing Decision Analysis for the Cosmeceutical Products – Comparisons of the Perspectives of Medical Service Suppliers and the Product Companies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/78570002473321566369.

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碩士<br>義守大學<br>管理研究所碩士班<br>96<br>This research sampling was taken from the 5 differents General hospital, 13 Dermatology clincs and 3 industry operation. This reseach will foucus on the cosmeceutical how the doctor and the industry operater needs and the different of marketing strategy by using the in depth intervew. After interviews 15 doctors, result analyze as following: ( 1) Doctor will at choose emphasize effect on product, Safety and clinical trails ( 2) profit and to whole operates whether helps the operation ( 3) Towards recommends product access market area separate need definit

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10

LIAO, WEN-LIANG, and 廖文良. "A study of marketing model on high-priced medical products - a case of computed tomography." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rzn2tt.

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碩士<br>中華大學<br>企業管理學系<br>106<br>In Taiwan, lung cancer had the highest mortality rate of lung cancer is a one of the and each year more than 10,000 people suffer from lung cancer. However, in the early stage, the traditional chest X-ray images cannot be seen. Now, the only demonstrated effective screening tool for early-stage lung cancer is the "low-dose computed tomography scan, LDCT " of the chest. The advantages of LDCT are rapid, safe, and very sensitive. Therefore, screening with "chest LDCT" has become a powerful instrument for lung cancer detection. According to the present National Heal

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11

Hua, Chih-Han, and 華芝涵. "The Relationship Marketing Approach to Low Risk Medical Devices: A Case Study of H Company Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/05121936275287614457.

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碩士<br>中國文化大學<br>國際企業管理學系碩士在職專班<br>103<br>This study aims to identify relationship marketing key factors that contribute to medical devices’ sales performance, evaluate key factors’ relative importance to medical organizations, individual consumers and franchised dealers through empirical investigation, comprehend the similarities and differences between three markets, and develop differentiation marketing strategies. A hierarchical structure is established based on relationship marketing theories and expert judgments, then use analytic hierarchy process (AHP) to examine judgments of chief nur

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12

黃疆鴻. "Application of Virtual Marketing and Sales on The O2O of Medical Cosmetic Products,with The Example of Company M." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/csgmav.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>102<br>O2O is an e-commerce marketing model which emerge in recent years. Its full name is &;quot;Online to Offline&;quot;, which means &;quot;Online Correspondence Offline Entity&;quot;. Unlike previous C2C, B2C e-marketing model, the specific way is that” customers pay online and enjoy the services or obtain goods in physical stores&;quot; or &;quot;consumers shop in the network and the physical channel parallelly&;quot; modes. Since O2O E-Commerce marketing mode has newly arisen in recent years, the domestic commercial circles has rarely initiated academic re

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13

Johnson, Joshua H. "The role of the customer in the new product development of radical innovations." Diss., 2007. http://etd.library.vanderbilt.edu/ETD-db/available/etd-04032007-131808/.

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14

WU, YING-HSIANG, and 吳銀香. "A Research of Nutraceutical Products Marketing Strategy in the High-End Medical Channel - Using the P Company as an Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/cr83n6.

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碩士<br>國立臺北大學<br>企業管理學系碩士在職專班<br>105<br>As the life style changes, more and more people lives under sub-health status since they are bustling with multiple burdens from the society, work place and even at home. While knowledge advancement transform living standards and consumer behaviors, people start to pay more attention on their own health and seek professional healthcare support. They are looking for prime quality health care services, take proactive attitude to choose a more integrated and comprehensive perspective to review their health status, with an objective to identify the root cause

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15

Huang, Chun-Yuan, and 黃群淵. "Integrated Marketing Communication for Medical Product – A case study of Automated External Defibrillator." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/uagw63.

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碩士<br>銘傳大學<br>傳播管理學系碩士在職專班<br>102<br>Because of myocardial infarction not being able to give CPR or defibrillation in the first time, which led to the tragic events, often occurring in our surroundings. In 2000, although Automated External Defibrillator (AED) was promoted in Taiwan, only 1,928 units were placed in the public and meant only 8.26 units for per 100,000 populations. The aforesaid statistics was seriously behind European countries. Under the great effort contributed by the society, “Emergency Medical Law” was passed by the third ready of Legislative Yuan in the early of 2013. T

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16

Huang-Li-Min and 黃瓈民. "The Effects Of Market Orientation, Product Innovation, Marketing Capability And Industrial Environment On Performance–The Case Of Medical Device Industry In Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/66872027547017483099.

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碩士<br>國立臺灣師範大學<br>工業教育學系在職進修碩士班<br>100<br>The purpose of this study is investigating the effects of Market Orientation, Product Innovation, Marketing Capability, Industrial Environment and Business Performance. Samples are drawing from Taiwan Medical And Biotech Industry Association. A total of 350 questionnaires are distributed, and the valid respondents are 98. The model is verified by factor analysis and multiple regression. Finally, the conclusions are listed as follows: 1. Market orientation has significantly influence on product innovation. 2. Market orientation has significantly influen

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17

Carvalho, Marta Alexandra Bogalho Rodrigues de. "Advanced therapy medicinal products : new strategies for clinical applications of cell and gene therapy." Doctoral thesis, 2020. http://hdl.handle.net/10451/48501.

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Advanced therapy medicinal products (ATMPs) have a massive potential to address existing unmet medical needs. Specifically, gene therapy medicinal products (GTMPs) may potentially provide cure for several genetic diseases. Despite much research conducted in this field, only a modest number of products are approved and available. This thesis intends to develop an end-to-end understanding of ATMPs, identifying regulatory and patient access hurdles on gene therapy use In Chapter 1, broad research conducted in this field over the last few decades is explored as well as different clinical applicati

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18

Švestka, Miroslav. "Registrace léčiv v České republice." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-341300.

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Marketing authorisation in the Czech Republic The purpose of the thesis is to provide an overview of essential principles of a process of medicinal products' marketing authorisation in the Czech Republic. Every medicinal product produced on a large-scale must be registered by responsible authority before launching on the market, this process guarantees its effectiveness and safety. Even though the topic is a subject of quickly evolving legislation, in the Czech Republic has not been elaborated any coherent monograph on the issue yet. The diploma thesis is composed of seven chapters, starting w

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19

Souza, Adriana Vassalli de. "A Importância do Gestor Médico Científico na Indústria Farmacêutica: Marketing de Relacionamento e NeuroMarketing, no Pré-Lançamento de um Novo Fármaco para Tratamento da Dislipidemia." Master's thesis, 2016. http://hdl.handle.net/10284/5484.

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O Marketing de relacionamento nunca esteve tão evidente quanto nos dias atuais. Isto pode ser observado pela acirrada concorrência entre as empresas que desenvolvem produtos cada vez mais semelhantes, bem como pelo advento da globalização onde, a figura do consumidor mais consciente de suas necessidades, busca por aspectos diferenciais que, porventura possam complementar suas aspirações acerca do que lhe é oferecido. É exatamente neste ponto que as ações do Marketing de Relacionamento entram em ação, visando não somente estreitar o elo entre a empresa e o consumidor, como também estimular a fi

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