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Journal articles on the topic 'Marketing medical products'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Turner, Christopher R. "Product Placement of Medical Products." Journal of Promotion Management 10, no. 1-2 (2004): 159–70. http://dx.doi.org/10.1300/j057v10n01_11.

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Colburn, Wayne A. "Products Approved for Marketing During 1997." Journal of Clinical Pharmacology 38, no. 3 (1998): 199–201. http://dx.doi.org/10.1002/j.1552-4604.1998.tb04416.x.

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Gupta, Rajkumar. "MARKETING AUTHORIZATION OF VETERINARY PRODUCTS IN THAILAND." International Journal of Drug Regulatory Affairs 4, no. 1 (2018): 21–23. http://dx.doi.org/10.22270/ijdra.v4i1.178.

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The registration of veterinary drugs in Thailand is much easier than human products. The major requirement is samples and associated technical documents. The documents are checked by FDA under Drug Act BE 2510 (1967). If they are properly provided, the samples are released to Department of Medical Sciences for verifying the quality. Once the samples pass the required tests, the registration no. is allotted and a letter confirming Marketing authorization is issued. The normal time line for registration is about 18 months. The registration fees per product is 250 US dollar.

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Yoshioka, Kazuko, Akira Kosasayama, Mika Yoshida, et al. "Post marketing surveillance of 13 products: safety and effectiveness." Pharmacoepidemiology and Drug Safety 8, no. 1 (1999): 31–43. http://dx.doi.org/10.1002/(sici)1099-1557(199901/02)8:1<31::aid-pds392>3.0.co;2-m.

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Rochford, Linda, and William Rudelius. "New product development process: Stages and successes in the medical products industry." Industrial Marketing Management 26, no. 1 (1997): 67–84. http://dx.doi.org/10.1016/s0019-8501(96)00115-0.

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Colburn, Wayne A. "New Chemical Entity Update: Products Approved for Marketing During 1996." Journal of Clinical Pharmacology 37, no. 3 (1997): 258–60. http://dx.doi.org/10.1002/j.1552-4604.1997.tb04789.x.

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Pieniaszek, Henry J. "Products Approved in the United States for Marketing during 2000." Journal of Clinical Pharmacology 41, no. 5 (2001): 479–81. http://dx.doi.org/10.1177/00912700122010348.

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Merkulov, V. A., and E. V. Melnikova. "Biomedical Cell Products or High-Tech Drugs?" BIOpreparations. Prevention, Diagnosis, Treatment 19, no. 2 (2019): 94–98. http://dx.doi.org/10.30895/2221-996x-2019-19-2-94-98.

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Marketing authorisation is a prerequisite for the use of drugs in medical practice in the Russian Federation. The marketing authorisation procedure is applicable to ordinary medicinal products. As for advanced therapy medicinal products containing viable human cells — there are currently two authorisations pathways: athorisation of biomedical cell products (BCPs) at the national level according to the Federal Law No. 180-FZ «On biomedical cell products», and authorisation of high-technology drugs (HTDs) in the Eurasian Economic Union (EEU). The production, pre-clinical and clinical studies, ex

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Lamba, Manika. "Marketing of academic health libraries 2.0: a case study." Library Management 40, no. 3/4 (2019): 155–77. http://dx.doi.org/10.1108/lm-03-2018-0013.

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Purpose The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine, and satisfy the needs of the users. The paper aims to discuss this issue. Design/methodology/approach A 30-question questionnaire was given to 30 undergraduate medical students of Vardhman Mahavir Medical College and a 10-question questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and satisfaction level of the users; prepare library profile, customer profile and market profile; and perform

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Burns, Susan L. "Marketing ‘Women’s Medicines:’ Gender, OTC Herbal Medicines and Medical Culture in Modern Japan1." Asian Medicine 5, no. 1 (2009): 146–72. http://dx.doi.org/10.1163/157342109x568973.

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AbstractThis essay examines the marketing of ‘women’s medicines’ as a means to understand the evolving relationship between commodity culture and medical culture from the nineteenth century to the present. It examines the print advertisements associated with two of the best-known medicinal products for women, Tsumura Corporation’s Jitsubosan and Kitani Company’s Chūjōtō, two herbal decoctions that claimed efficacy for a wide range of gender specific ills. From the late nineteenth century through the 1950s, as Tsumura and Kitani negotiated the government-sponsored program of medical modernizati

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Brigitta, Bella. "AN OVERVIEW OF THE JUDICIARY AGAINST THE MARKETING AUTHORIZATION WHICH WAS REPEALED OF TRADITIONAL MEDICINAL PRODUCTS BRAND PI KANG SHUANG IN SAMARINDA BASED ON LAW NO. 36 OF 2009 ON HEALTH." Legal Standing : Jurnal Ilmu Hukum 2, no. 2 (2018): 122. http://dx.doi.org/10.24269/ls.v2i2.1243.

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In traditional medical products brands Pi Kang Shuang, experiencing problems with marketing authorization that are not listed on the traditional medical products Pi Kang Shuang brands, there are two problems in this thesis any reason What are the factors still circulating products not my traditional medical Pi Kang Shuang brands do not have a marketing authorization in Samarinda and how control center taken for the Food and Drug Administration's efforts (BBPOM) on the circulation and trafficking in conventional drugs that have not been recorded in the city of Samarinda. The purpose of this stu

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Kurniadi, Fredy, and Didik Hariyanto. "STRATEGI KOMUNIKASI PEMASARAN MEDICAL REPRESENTATIVE." KANAL: Jurnal Ilmu Komunikasi 1, no. 2 (2016): 177. http://dx.doi.org/10.21070/kanal.v1i2.337.

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Medical representative as the spearhead of the company that specialized in selling hard drugs and psychotropic substances should be able to market their products well and is consistent with the use of marketing communications strategy by personal medical representative. This study used qualitative methods with Medical representatives and specialized doctors as the informants using the analysis techniques of the domain of data and taxonomy. The result of the study is that representative medical marketing communications strategy can be systematically grouped into Opening (opening), Probing (ques

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Diana and Poornimarani. "RESEARCH ON MARKETING OF PRODUCTS AT KODAIKANAL TOURISM CENTRE – DINDIGUL DISTRICT." International Journal of Research -GRANTHAALAYAH 4, no. 8(SE) (2016): 56–59. http://dx.doi.org/10.29121/granthaalayah.v4.i8(se).2016.2587.

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The study intends to find answers to the problems and shortcomings in tourism infrastructure development in the study area and tourism support services such as quantity and quality of public transport, accommodation, food, bank, park facility, shopping, medical facilities and so on. The opinion of and suggestions from the tourist respondents incorporated herein would provide guidelines for future course of action to be followed in Kodaikanal.

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Telfair, Tamara, Aparna K. Mohan, Shalini Shahani, et al. "Estimating post-marketing exposure to pharmaceutical products using ex-factory distribution data." Pharmacoepidemiology and Drug Safety 15, no. 10 (2006): 749–53. http://dx.doi.org/10.1002/pds.1264.

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Gamil Q. Othman, Abdulsalam M. Halboup, and Mohammed M. Battah. "Ethical Evaluation of Pharmaceutical Marketing in Sana’a City, Yemen." Yemeni Journal for Medical Sciences 14, no. 1 (2021): 13–21. http://dx.doi.org/10.20428/yjms.14.1.a3.

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Objectives: To evaluate the ethics of pharmaceutical marketing practices in Sana’a city, Yemen. Methods: A cross-sectional study was conducted among 400 physicians and 50 pharmaceutical companies in the period from March to August 2018. Data about pharmaceutical marketing ethics were collected from physicians and pharmaceutical companies using two types of self-administrated, structured questionnaires. Data were analyzed with appropriate statistical tests using IBM SPSS Statistics, version 21.0. Results: The majority of physicians (60.0%) agreed that medical samples had been used m

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Phua, K. L., and F. I. Achike. "Vioxx and other pharmaceutical product withdrawals: ethical issues in ensuring the integrity of drug and medical device research, development and commercialization." Clinical Ethics 2, no. 3 (2007): 155–62. http://dx.doi.org/10.1258/147775007781870029.

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The Vioxx drug recall and other cases of withdrawals of approved pharmaceutical products as a result of reports of serious harm to users indicate that there are many problems associated with the process of getting these products to the end user the ordinary person in the street. The problems include those related to drug/medical device research and development, clinical trials, presentation and publication of research results, approval by regulatory authorities, preparation of clinical practice guidelines, marketing of products by commercial companies and post-marketing surveillance. This arti

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Ricks, Elizabeth H., and John Yi. "Analyzing the Effectiveness of Pharmaceutical Marketing Using Business Intelligence Methods." International Journal of Business Intelligence Research 3, no. 3 (2012): 1–15. http://dx.doi.org/10.4018/jbir.2012070101.

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Pharmaceutical companies have traditionally marketed their products through a combination of several channels: sales details to physicians, direct-to-consumer advertising, professional medical journal advertising, sponsorship of meetings and events and e-promotion. With an impending patent cliff and subsequent loss in revenue, the industry must depend on, among many factors, recently launched products to offset the revenue loss. Coupled with increased generic competition, companies must evaluate the return on investment of their marketing dollars. This paper analyzes the effectiveness of tradi

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Hayu Agustini, Maria, Sentot Suciarto Athanasius, and Berta Bekti Retnawati. "Identification of green marketing strategies: perspective of a developing country." Innovative Marketing 15, no. 4 (2019): 42–56. http://dx.doi.org/10.21511/im.15(4).2019.04.

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Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal me

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Dugalic, Sretenka. "Strategic management of technology in phytopharmacy." Chemical Industry 57, no. 5 (2003): 219–26. http://dx.doi.org/10.2298/hemind0305219d.

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The paper deals with the: 1. Meaning, characteristics and developing possibilities of phytotherapy; 2. Dimensions of markets and technologies in managing phytotherapic assortment. By observing the final results, which were obtained by means of representative sources and other research of phytotherapeutics products, it can be expected applicable to a broader range in practice with input to marketing ideas. The models, presented here, are meant to be innovative applications in the medical marketing concept, by the results of broad spending in the food service industry (domain of dietetics) in th

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Green, Kristen. "Marketing Health Care Products on the Internet: A Proposal for Updated Federal Regulations." American Journal of Law & Medicine 24, no. 2-3 (1998): 365–86. http://dx.doi.org/10.1017/s0098858800010467.

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The Internet offers pharmaceutical companies and medical device manufacturers a dynamic new medium for promoting their products—a medium that might actually be better suited for health care product promotion than print or television. On the Internet's World Wide Web (Web) pages, drug and device makers can produce interactive marketing and advertising material that more easily complies with current Food and Drug Administration (FDA) and Federal Trade Commission (FTC) disclosure requirements. Navigation buttons and hypertext links can facilitate compliance with such information disclosure requir

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Melnikova, E. V., A. A. Goryaev, M. V. Savkina, et al. "International Approaches to Regulation of Medicinal Products Containing Viable Human Cells." BIOpreparations. Prevention, Diagnosis, Treatment 18, no. 3 (2018): 150–60. http://dx.doi.org/10.30895/2221-996x-2018-18-3-150-160.

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The intensive development of cellular technologies stipulates the introduction at the global level of medicinal products based on viable human cells, which in most countries are referred to as biomedical cell products. The authors conducted a comparative analysis of the regulatory framework in different countries and determined special aspects of regulation of cell therapy products (analogues of biomedical cell products). Some countries have mechanisms for priority review of cell therapy products for marketing authorization, such as accelerated assessment, accelerated approval, or conditional

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Chhabra, Gurpreet Kaur. "Factors Influencing the Prescription Behaviour of Doctors-An Insight for the Pharmaceutical CRM Strategy Formulation." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 15, no. 4 (2019): 131. http://dx.doi.org/10.21013/jmss.v15.n4.p6.

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<p>Marketing has always been a major thrust area for the Pharmaceutical industry. Pharma firms usually bear a huge expenditure on marketing, especially sales efforts. Marketing in the Pharmaceutical industry is mainly done through personal selling techniques of promotion through MRs.Marketing of pharmaceutical products to doctors takes place through relationship marketing. Company representatives called medical reps meet the doctors in their specific geographic territory and promote their products to them. The doctors, in turn, prescribe the products to the patients who buy them from the

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Mazurek, Adam, and Krzysztof Jop. "Legal issues in marketing of anabolic-androgenic steroids." Issues of Forensic Science 287 (2015): 74–83. http://dx.doi.org/10.34836/pk.2015.287.2.

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This article provides an insight into the issue of illicit marketing of anabolic-androgenic steroids (AAS) in Poland. This risk attached to this phenomenon is particularly reflected in forensic opinions elaborated by the National Medicines Institute for the Police, prosecutor’s offices, Border Guard and other agencies. The casework opinions concern AAS preparations not admitted to trading in Poland for various reasons, raw materials used in the production process, preparations admitted to trading, yet marketed in breach of the applicable provisions of law, and finally, falsified preparations.

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Mansnérus, Juli. "Encountering Challenges with the eu Regulation on Advance Therapy Medical Products." European Journal of Health Law 22, no. 5 (2015): 426–61. http://dx.doi.org/10.1163/15718093-12341369.

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This article aims at analysing how well the Advanced Therapy Medical Product Regulation (ec) No. 1394/2007 (atmp Regulation) meets the needs of small and medium-sized enterprises (smes), academia and public tissue establishments developing advanced therapy medical products (atmps). Benefits and shortcomings of the atmp Regulation are identified, and possible amendments are proposed to accelerate the translation of research into advanced therapies and to facilitate the commercialisation of atmps whilst ensuring safety. It was set up as a lex specialis to ensure the free movement of atmps within

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Stoltze, Fernanda Mediano, Marcela Reyes, Lindsey Smith Taillie, Teresa Correa, Camila Corvalan, and Francesca Dillman Carpentier. "Prevalence of Health and Nutrient Content Marketing Strategies on Breakfast Cereal Packages Before and After a Countrywide Marketing and Labeling Regulation: A Focus on Chile." Current Developments in Nutrition 4, Supplement_2 (2020): 1723. http://dx.doi.org/10.1093/cdn/nzaa064_013.

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Abstract Objectives Chile's Food Labeling Law requires packaged foods that exceed certain thresholds for sugars, saturated fats, sodium, and calories to use one or more front of package warning logos identifying the excessive nutrient, and restricts the use of nutrient claims (e.g., lower sugar) contradicting its warning (e.g., high in sugar). We examined health- and nutrition-related marketing on breakfast cereals packages that did vs. did not qualify for a “high in” logo in packages photographed before and after the law implementation. Methods Photographs were taken in 6 supermarkets in Sant

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Mursalin, Ahmed Tariful, and Iftekhar Mahfuz . "An analysis of Factors Contributing to the Increase of Tobacco Consumption in Bangladesh despite Restrictive Anti-Smoking Policies." Journal of Social and Development Sciences 4, no. 7 (2013): 325–31. http://dx.doi.org/10.22610/jsds.v4i7.768.

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This paper examines an emerging issue rising up in a developing economy like Bangladesh â€œIndirect Marketing of Tobacco Productsâ€. This indirect marketing activity is currently moving under the radar of various government monitoring cells. As a result, there is an increase in the number of both underage and legal smokers in the country. The health risks due to the consumptions of the tobacco related products are now one of the widely discussed topics. Worldwide tobacco products are highly discouraged by both medical experts and governments. Governments in both developed and developing count

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IOSIF, Alina Natalia, and Elena GURGU. "PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA." Annals of Spiru Haret University. Economic Series 19, no. 3 (2019): 111–28. http://dx.doi.org/10.26458/1935.

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For the purpose of writing this paper, we were motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this business should realize the importance of organization, details, good deployment and impact of each event. In this respect, marketing can be seen as a true system of economic activities related to the programming of products and services that have the role of satisfying the requirements of current and

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Vranić, Edina. "Classification and evaluation of medical devices." Bosnian Journal of Basic Medical Sciences 3, no. 2 (2003): 42–45. http://dx.doi.org/10.17305/bjbms.2003.3554.

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Medical devices and medical disposables contribute significantly to the quality and effectiveness of the health care system. It is necessary to commit scientifically sound regulatory environment that will provide consumers with the best medical care. This includes continued services to small manufacturers, readily available guidance on FDA requirements, predictable and reasonable response times on applications for marketing, and equitable enforcement. But in the public interest, this commitment to the industry must be coupled with a reciprocal commitment: that medical device firms will meet hi

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&NA;. "The Croatian Agency for Medicinal Products and Medical Devices has granted marketing approval for epoetin alfa." Inpharma Weekly &NA;, no. 1495 (2005): 23. http://dx.doi.org/10.2165/00128413-200514950-00061.

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Rahman, Muhammad Khalilur, Suhaiza Zailani, and Ghazali Musa. "Tapping into the emerging Muslim-friendly medical tourism market: evidence from Malaysia." Journal of Islamic Marketing 8, no. 4 (2017): 514–32. http://dx.doi.org/10.1108/jima-02-2016-0014.

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Purpose Emerging interest in medical tourism products offers a lucrative market and opens doors for Malaysia in positioning itself as a Muslim-preferred halal medical care center point. In spite of the tremendous capability of this industry, the Muslim-friendly medical tourism practice is rationally new idea, with endeavors to clarify such tourism product is inadequate. This paper aims to investigate the promoting Muslim-friendly medical tourism market mechanism and its prospects and challenges. Design/methodology/approach As the purpose of this study is to investigate the perceptions of the M

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Tsvetkova, A. B., and R. Kh Yunisov. "Marketing Research of the Medical Institution in the System of Voluntary Medical Insurance for Making Managerial Decisions." Vestnik of the Plekhanov Russian University of Economics, no. 6 (December 18, 2018): 164–71. http://dx.doi.org/10.21686/2413-2829-2018-6-164-171.

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The segment of voluntary medical insurance is a promising type of insurance. This situation encourages insurers to develop advanced competitive products with continuously upgrading level of service. It is very important to pay special attention to legal and medical and economic protection of the ensured. It is clear that the insurance company needs data of marketing research for its efficient work. However, we should bear in mind that one party of the voluntary medical insurance is a medical institution, which is involved in the process and understands the importance of marketing information s

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GURGU, Elena, and Ioan Aurelian STANESCU. "The strategy of promoting and selling medicines on the Romanian market." Annals of Spiru Haret University. Economic Series 19, no. 4 (2019): 97–112. http://dx.doi.org/10.26458/1944.

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For the purpose of writing this paper, I was motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this business should realize the importance of organization, details, good deployment and impact of each event. In this respect, marketing can be seen as a true system of economic activities related to the programming of products and services that have the role of satisfying the requirements of current and po

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Liminga, U. "Preclinical assessments of European Union marketing authorisation applications for aimmunomodulatory biopharmaceuticals." Human & Experimental Toxicology 19, no. 4 (2000): 257–60. http://dx.doi.org/10.1191/096032700678815828.

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A review of preclinical assessment reports on immuno-modulatory biopharmaceuticals submitted to the Eur-opean Agency for Evaluation of Medicinal Products from 1995 to the middle of 1999 was conducted. Questions regarding the rationale for the preclinical development programmes were often put to the applicants. Effects mediated via changes of the immune function, including risks of reproductive toxicity and tumorigenicity, were of Background: European Union regulatory review process In 1995, the “New System” for authorisation of medicinal products in the European Union (EU) was introduced. At t

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Horská, E., and K. Sparke. "Marketing attitudes towards the functional food and implications for market segmentation." Agricultural Economics (Zemědělská ekonomika) 53, No. 8 (2008): 349–53. http://dx.doi.org/10.17221/1148-agricecon.

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The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The relationship between nutrition and health was evaluated as well as their trust towards some actors in the field of food, e.g. producers and retailers and their promotion claims on the one side and medical doctors and nutritional consultants and their advices on the other side. Germany, Poland, Spain

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Koronkiewicz-Wiórek, Anna. "Deficyty obowiązującej w prawie polskim regulacji w zakresie reklamy i innych technik marketingowych dotyczących produktów relewantnych dla ochrony karmienia piersią, ze szczególnym uwzględnieniem preparatów do początkowego żywienia niemowląt. Zarys problematyki." Przegląd Prawa i Administracji 112 (August 2, 2018): 79–101. http://dx.doi.org/10.19195/0137-1134.112.6.

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THE REGULATORY DEFICIENCIES OF POLISH REGULATION CONCERNING ADVERTISEMENT AND OTHER MARKETING TECHNIQUES RELATING TO PRODUCTS RELEVANT TO PROTECTION OF BREASTFEEDING, WITH SPECIAL REGARD TO THE INFANT FORMULAE. AN OUTLINE OF THE ISSUESThe aim of this article is to draw attention to the regulatory deficiencies of Polish regulation concerning advertisement and other marketing techniques related to products relevant to protection of breastfeeding, with special regard to infant formulas, and the evaluation of its effectiveness for breastfeeding protection. This regulation is non-transparent, heter

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Dugalic, Sretenka. "The treatment of medical plants: Opportunity and feasability of domestic industry." Chemical Industry 57, no. 4 (2003): 171–80. http://dx.doi.org/10.2298/hemind0304171d.

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An optimal technology can be determined, among various choices, for manufacturing phytopharmaceutical products by using the model of project profile and risk analysis of investment (comparative analysis of the project value). This technology takes into account different targets: marketing natural and social ones. The production is desirable for producers in Serbia to increase the accumulation of capital. The realization of profit in the production of these products also has ethical reasons because the income is distributed among research, development and social activities. This paper presents

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Shakolo, T. V., A. V. Kurliuk, and A. I. Kalinova. "COMPARATIVE CHARACTERISTICS OF MEDICINAL PRODUCTS ASSORTMENT, MEDICAL DEVICES AND DIETARY SUPPLEMENTS BASED ON CHITOSAN DERIVATIVES REGISTERED IN THE REPUBLIC OF BELARUS, THE RUSSIAN FEDERATION, UKRAINE AND THE REPUBLIC OF KAZAHSTAN." Vestnik Farmacii 92, no. 2 (2021): 39–47. http://dx.doi.org/10.52540/2074-9457.2021.2.39.

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The article presents the nomenclature of medicines, medical devices and dietary supplements based on chitosan derivatives registered in the Republic of Belarus and the neighboring countries. Comparative marketing research of the product groups studied has been carried out. Marketing parameters of this market sector have been established: the list and the structure of this segment by the drug form, manufacturing countries, pharmaceutical distributors and sources of origin. The assortment was analyzed in the specified regions according to the indicators: the number of names, pharmacological acti

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Baskoro Hidayatullah, Agung, Partono Thomas, and Widiyanto Widiyanto. "Strategy for Increasing Competence of Medical Representatives." Journal of Economic Education 9, no. 1 (2020): 29–36. http://dx.doi.org/10.15294/jeec.v8i2.33086.

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Graduates of the marketing expertise competency at the SMK Pharmasi Semarang Foundation are not in accordance with the competencies required by the Business World and the Industrial World (DUDI) as a medical representative. The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development (teachers). This research uses descriptive qualitative research with data collection techniques of observation, interviews, documentation, and triangulation then the data is reduced. The strategy

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Baird, Nolan, Steven B. Binion, Jon Cammack, et al. "A Roundtable Discussion: Combination Products: Twice the Challenge?" Biomedical Instrumentation & Technology 49, no. 5 (2015): 322–29. http://dx.doi.org/10.2345/0899-8205-49.5.322.

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Combination products are therapeutic or diagnostic medical products that combine drugs, devices, and/or biological products with one another. FDA developed a regulation (final rule) on Current Good Manufacturing Practices (CGMP) for combination products that became effective July 22, 2013 (21 CFR Part 4). AAMI recently developed a technical information report (TIR) that provides information on how to effectively implement FDA's regulation. The overall goal of the TIR is to aid informed, risk-based decisions in establishing CGMP operating systems that support development, manufacture, premarket

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Siddiqui, Tahzeebul Hasan, and Rakesh Kumar Yadav. "A Study of Marketing Strategies of Pharmaceutical Industry in India." Journal of Business Management and Information Systems 6, no. 1 (2019): 27–37. http://dx.doi.org/10.48001/jbmis.2019.0601003.

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Indian pharmaceutical industry is growing with leaps and bound. The growth in Indian pharmaceutical companies is not only in terms of market capitalization but its affordability and availability is also appreciable. Modern day’s pharmaceutical businesses are very complex. Earlier the businesses were using easy marketing tactics to meet the needs of market. Medical products could easily build their brand status. Building brand trust, attracting purchase, creating brand affect and brand loyalty was easier. Marketing and branding revolve around media, message repetitions, recall value and creativ

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Sousa, Bruno Miguel, and Gisela Maria Alves. "The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences." Journal of Hospitality and Tourism Insights 2, no. 3 (2019): 224–40. http://dx.doi.org/10.1108/jhti-05-2018-0032.

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Purpose This paper entails a reflection on medical tourism services and guest experiences. The purpose of this paper is to analyze how relationship marketing relates to other relevant variables in consumer’s behavior applied to medical tourism contexts and guest experiences. This study aims at discussing the customer behavior in healthcare management and medical tourism contexts and addresses the predisposition for the destination and the influence of relationship marketing on behavioral intentions. Design/methodology/approach The paper starts from a conceptual framework based on relationship

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Murzabaeva, Elvira, and Isabek Ismailov. "MARKETING ASSESSMENT OF DRUGS USED FOR TREATMENT OF ACID-RELATED DISEASES IN BISHKEK." Avicenna Bulletin 22, no. 1 (2020): 67–73. http://dx.doi.org/10.25005/2074-0581-2020-22-1-67-73.

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Objective: Marketing assessment of anti-ulcer medicines in pharmacies in Bishkek. Methods: The study was used by data from the Department of Medicines and Medical Technology at the Ministry of Health of the Kyrgyz Republic on the registration of pharmaceutical products in the KR – State Registry of Medicines and Medical Products of 2019, as well as price sheets and invoices of wholesale pharmaceutical companies and retail pharmacies in Bishkek. Results: Depending on the value of the turnover rate (TR), the drugs were divided into three groups: drugs with slow TR (0.5 < К < 1.0); drugs wi

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Green, A. Richard, Jeffrey K. Aronson, and Peter M. Haddad. "Examining the ‘psychopharmacology revolution’ (1950–1980) through the advertising of psychoactive drugs in the British Medical Journal." Journal of Psychopharmacology 32, no. 10 (2018): 1056–66. http://dx.doi.org/10.1177/0269881118796810.

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Background: Many modern pharmaceutical products were launched during 1950–1980, as reflected in advertisements in the British Medical Journal ( BMJ). One of the first therapeutic areas to benefit from novel effective medications was psychiatry. Methods: We examined BMJ advertising material between 1950 and 1980, including every other issue over six-month periods (October–March) in 1950/1951, 1955/1956, 1957/1958, 1960/1961, 1962/1963, 1965/1966, 1967/1968, 1970/1971, 1972/1973, 1975/1976, 1980/1981. We recorded numbers of adverts for all pharmaceutical products and for psychiatric drugs; we al

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Martins, Ana Paula, Elizabete Gonçalves, Ana Marcelo, Sergio Vilão, and José Aranda Silva. "Medicamentos Não Sujeitos a Receita Médica de Dispensa Exclusiva em Farmácia em Portugal: Uma Oportunidade de Acesso Sub-Aproveitada?" Acta Médica Portuguesa 29, no. 9 (2016): 542. http://dx.doi.org/10.20344/amp.7465.

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Introduction: In 2013 medicinal products for human use not subject to medical prescription dispensed exclusively in pharmacy, a subcategory of products not subject to medical prescription was introduced in Portugal. This category of medicinal products promotes the accessibility to treatment, ensuring safety and efficacy, with benefits to public health. This article analyzed the medicines classified as medicinal products for human use not subject to medical prescription dispensed exclusively in pharmacy or equivalent in seven European countries, United Kingdom, Denmark, Sweden, Norway, Italy, C

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Xiaodong Kong, Sheldon, and JoAnn Stubbings. "Assessing the Economic Value of Pharmaceutical Products and Services." Journal of Pharmacy Practice 8, no. 4 (1995): 143–55. http://dx.doi.org/10.1177/089719009500800402.

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The evaluation of drug therapy in the US has undergone major transformations in the 20th century. Since 1962, the primary indicators for a drug to be approved by the Food and Drug Administration have been safety and efficacy. Due to increased public demand for value for money, the economic outcome (efficiency) has become the third objective (in addition to safety and efficacy) in the evaluation of pharmaceuticals. Pharmacoeconomic analyses identify, measure, and compare the costs and consequences of two or more programs from one or several perspectives, which provide explicit sets of criteria

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Tsenov, Svetoslav, Evgeni Grigorov, and Valentina Belcheva. "UNMET MEDICAL NEEDS IN HIGH-RISK CARDIOVASCULAR PATIENTS WITH FAMILIAL HYPERCHOLESTEROLEMIA." Journal of IMAB - Annual Proceeding (Scientific Papers) 27, no. 1 (2021): 3652–57. http://dx.doi.org/10.5272/jimab.2021271.3652.

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Cardiovascular (CV) diseases are a major burden for all the healthcare systems around the world. Public health and medical advances continue to beneficially affect CV patients health. In the last decades, many new medicinal products for hearth problems were discovered and received a marketing authorization. Elevated low-density lipoprotein cholesterol (LDL-C) levels have been linked to major CV risk. The objective of this study was to review the medical needs in high-risk cardiovascular patients with familial hypercholesterolemia undergoing pharmacological treatment with statins and the degree

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Krychkovska, Aelita, Natalia Zayarnyuk, Ivanna Lobur, et al. "Organisational and economic characteristics of the baby food products market in Ukraine and EU countries." Pharmacia 66, no. 2 (2019): 59–65. http://dx.doi.org/10.3897/pharmacia.66.e35279.

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This article presents the results of the study of problematic issues of organisational-and-economic character concerning the provision of children with baby food products in Ukraine and European Union countries. It is established that the marketing feature of baby food products in Ukraine is its sales from pharmacies. It has been proved that the cost of baby food products in EU countries and in Ukraine have no price gradation depending on the degree of economic development of the country. The dynamics of development of the Ukrainian market of baby food products, as well as the dynamics of the

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Vergeer, Laura, Lana Vanderlee, Monique Potvin Kent, Christine Mulligan, and Mary R. L’Abbé. "The effectiveness of voluntary policies and commitments in restricting unhealthy food marketing to Canadian children on food company websites." Applied Physiology, Nutrition, and Metabolism 44, no. 1 (2019): 74–82. http://dx.doi.org/10.1139/apnm-2018-0528.

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Marketing unhealthy foods and beverages to children (M2K) fosters poor dietary patterns, increasing obesity and noncommunicable disease risk. Federal restrictions on M2K have been under development in Canada since 2016; however, at present, M2K is mostly self-regulated by food companies. This study aimed to compare M2K on Canadian websites of food companies with and without voluntary policies or commitments in this area. A systematic content analysis of company websites was conducted in spring/summer 2017 for major packaged food (n = 16), beverage (n = 12), and restaurant chain (n = 13) compan

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Agarwal, Varun, and Sweta Agrawalla. "Patanjali’s marketing mix: the monk’s new Ferrari." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–30. http://dx.doi.org/10.1108/eemcs-06-2016-0123.

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Subject area Marketing Management, Product & Brand Management, Entrepreneurship. Study level/applicability This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship. Case overview The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an aut

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Chhabra, Renu, Mary E. Kremzner, and Brenda J. Kiliany. "FDA Policy on Unapproved Drug Products: Past, Present, and Future." Annals of Pharmacotherapy 39, no. 7-8 (2005): 1260–64. http://dx.doi.org/10.1345/aph.1e569.

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OBJECTIVE To review the history of drug regulation by the Food and Drug Administration (FDA) as it relates to unapproved drugs and FDA policy, along with the FDA's efforts to avoid future incidents by amending and enforcing those policies that are already in place. DATA SOURCES Data from FDA history documents, FDA guidances, Code of Federal Regulations Title 21, and presentations by the FDA's Office of Compliance were gathered. STUDY SELECTION AND DATA EXTRACTION All information identified from the data sources was evaluated, and all information deemed relevant was included for this review. DA

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