Academic literature on the topic 'Marketing menagment – e-commerce – e-commerce marketing tools'
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Journal articles on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"
Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (July 21, 2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.
Full textSvatošová, Veronika. "The Use of Marketing Management Tools in E-commerce." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 1 (2015): 303–12. http://dx.doi.org/10.11118/actaun201563010303.
Full textBilnikova, Zvezdelina. "Internet marketing and e-commerce – interaction." SHS Web of Conferences 120 (2021): 02024. http://dx.doi.org/10.1051/shsconf/202112002024.
Full textJabbar, Muhammad Mustafa Abdul, and Zainal Arif. "E-Commerce Truth." LITERATUS 3, no. 2 (October 31, 2021): 209–16. http://dx.doi.org/10.37010/lit.v3i2.417.
Full textSzymański, Grzegorz. "Marketing Activities of Local Food Producers in E-Commerce." Sustainability 13, no. 16 (August 21, 2021): 9406. http://dx.doi.org/10.3390/su13169406.
Full textMata, Francisco J., and Ariella Quesada. "Web 2.0, Social Networks and E-Commerce as Marketing Tools." Journal of theoretical and applied electronic commerce research 8, no. 1 (2013): 13–14. http://dx.doi.org/10.4067/s0718-18762013000100007.
Full textMata, Francisco J., and Ariella Quesada. "Web 2.0, Social Networks and E-commerce as Marketing Tools." Journal of theoretical and applied electronic commerce research 9, no. 1 (2014): 11–12. http://dx.doi.org/10.4067/s0718-18762014000100006.
Full textBaranchenko, Ye, H. Aksom, O. Zhylinska, S. Firsova, and D. Datskova. "Inbound Marketing: Practical Aspects of Promoting Goods and Services in E-commerce." Marketing and Management of Innovations, no. 4 (2019): 308–20. http://dx.doi.org/10.21272/mmi.2019.4-24.
Full textNovanda, Ridha Rizki, Helfi Eka Saputra, Basuki Sigit Priyono, and Sriyoto Sriyoto. "Investigation and Analysis on the Factors Influencing the Use of E-Commerce for Marketing SMEs’ Dairy Products: A Case Study at SUSDAGTEL SMEs in Bengkulu, Indonesia." Caraka Tani: Journal of Sustainable Agriculture 37, no. 1 (December 14, 2021): 26. http://dx.doi.org/10.20961/carakatani.v37i1.46498.
Full textSimakina, M. "The Role of Social Commerce in the Development of Small Business in Russia." Bulletin of Science and Practice 7, no. 1 (January 15, 2021): 350–56. http://dx.doi.org/10.33619/2414-2948/62/39.
Full textDissertations / Theses on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"
Houghton, Kathryn Ann. "Adoption of Websites and E-commerce as marketing tools within exporting SMEs : conceptualisation and testing." Thesis, University of Nottingham, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.289490.
Full textJakubík, Ján. "Návrh elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225081.
Full textCiklová, Petra. "Návrh marketingové strategie pro elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224726.
Full textGOVIN, Sandra, and Cedric ESPOSITO-FARESE. "The use of Web tools in French companies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5009.
Full textDescribe and explore how French companies having a Website/homepage use Web tools and their Website/homepage.
The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. The checklist used for this paper is composed of 29 items that have been observed on a sample of 20 French companies.
Stehlík, Tomáš. "Model elektronického obchodu pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223338.
Full textShubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.
Full textUhrová, Pavlína. "Analýza a návrh elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224194.
Full textШуюань, Ч., and Z. Shuyuan. "Развитие е-коммерции как инструмента маркетинга для удовлетворения потребностей китайского рынка : магистерская диссертация." Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94602.
Full textE-commerce brings new quality elements to modern business, which contribute to: increased competition; personalization of interaction; cost saving. Modern businesses should be able to learn and use e-commerce tools for marketing. In this study, the theory of electronic commerce will be studied to understand its nature and features of development; explore e-commerce tools like consumer-marketer communication and Xiaomi's e-commerce model; explore the factors that influence the behavior of a Chinese online shopper; development of a project to create an attractive brand of Xiaomi smartphones through an online store in China.
WU, LI-NING, and 吳莉寧. "The Study on Marketing Tools and Performance of Online-to-Offline(O2O)Model of E-Commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55108467205630454117.
Full text輔仁大學
資訊管理學系碩士在職專班
102
The popularity of virtual channel brought the rapid development of e-commerce, fast communication in consumer information, and the constantly change in business models. E-commerce also developed new patterns, and it made its way from enterprises which only focused on virtual channel business to the opposite direction of developing physical channel shops. We called this kind of model O2O (Online-to-Offline), and the purpose of O2O introduction was from the needs of customer expectation. Pure e-commerce enterprises developed O2O business models to meet customers’ demand. The goals of this research were as the followings: (1) explore the combination of marketing tools to achieve marketing objectives adopted of O2O model of E-Commerce; (2) analyze the differences of marketing tools in conventional marketing and Internet Marketing of O2O model of E-Commerce; (3) explore integrated marketing performance of O2O model of E-Commerce. The research conducted case study as the research method, and explored how O2O enterprises integrate online and offline processes after introducing to physical channel shops, and investigated the relationship between process integration and business performance. The subjects of the research were four enterprises which original only run e-commerce virtual channel (websites) and then responded to O2O strategy of expanding their business to physical channel shops after running business for a period of time. The study findings were: (1) Initial operation using PPC (Pay Per Click) marketing tool has a positive impact on corporate reputation of O2O model of E-Commerce; (2) enterprise size and the internet marketing tools do not have a positive impact on the performance of O2O model of E-Commerce; (3) establishing a physical store have a positive impact on customer satisfaction of O2O model of E-Commerce; (4) the target customer base will affect the choice of marketing tools.
Teixeira, José Miguel da Cunha Valente. "Marketing e estratégia, estudo de caso do departamento de ferramentas elétricas da multinacional alemã Robert Bosch España S.L.U." Master's thesis, 2015. http://hdl.handle.net/1822/38068.
Full textO relatório de estágio teve como âmbito a realização de um estágio curricular no departamento de ferramentas elétricas da Robert Bosch España, desenvolvido com o objetivo de participar no plano de marketing, estratégia da empresa e conhecer os seus sistemas de informação. O departamento é subdividido em dois canais de vendas: um especializado em grandes superfícies e o outro dedicado a outros profissionais, como lojas de ferramentas. Através da observação técnica das ferramentas e sempre focalizado no marketing do departamento, desempenhei tarefas relacionadas com os meus objetivos e, principalmente, participei na elaboração de análises comerciais na empresa, mas também na elaboração do plano de marketing. O desenvolvimento da internet e das redes sociais trouxe às empresas uma nova forma de comunicar e de vender o seu produto, sendo uma plataforma mais eficiente que tem crescido de forma exponencial, apresentando-se hoje como um meio muito importante para as mesmas. Esta massificação fez com que o comércio tradicional fosse posto de parte, colocando, assim, o equilíbrio social e económico em causa. Este paradoxo refletido nas empresas pode ser observado nas sociedades em geral. Fica em aberto a possibilidade de regular e estudar o e-commerce para uma sociedade económica e socialmente mais equilibrada e estudar, assim, os impactos do marketing nacional vs. marketing internacional.
This internship report was written as part of the academic traineeship at the Department of Electric Tools of Robert Bosch España, and developed with the aim of taking part in executing the marketing plan as part of the company's strategy and getting to know its information systems. The department is divided into two sales channels: one specializing in large services and the other dedicated to other professionals such as hardware stores. Through technical observation of the tools and always focusing on the department's marketing, I fulfilled tasks related to my goals and mainly participated in the preparation of business analysis of the company but also in the preparation of the marketing plan. The development of the Internet and of social networks brought businesses a new way to communicate and sell their products, and that became a more efficient platform that has grown exponentially, presenting itself today as a very important means for them. This massification has made the traditional trade to be set aside, putting thus the social and economic balance at risk. This paradox reflected on companies can be seen in societies in general. There is the possibility to regulate and study e-commerce for a more balanced society in terms of economy and society, and this study the impact of the national marketing vs. international marketing.
Books on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"
Association, Information Resources Management. E-marketing: Concepts, methodologies, tools, and applications. Hershey, PA: Business Science Reference, 2012.
Find full textJohnston, Viola. Are international markets becoming more accessible to Northern Ireland companies through the use of the marketing tools of E-commerce and the Internet?. (s.l: The Author), 2002.
Find full textSahlin, Doug, and Jan Zimmerman. Social media marketing all-in-one for dummies: [8 Books in 1 ; the social media mix, Cybersocial tools, Blogs, Podcasts, and vlogs, Twitter, Facebook, Linkedin, other social media marketing sites, measuring results, building on your success]. Hoboken, N.J: Wiley, 2010.
Find full textDigital branding: A complete step-by-step guide to strategy, tactics, tools and measurement. 2018.
Find full textHolden, Greg. Go Google: 20 Ways to Reach More Customers and Build Revenue With Google Business Tools. AMACOM/American Management Association, 2008.
Find full textBook chapters on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"
Huang, Jingxian. "Real-Time Statistical Method for Marketing Profit of Japanese Cosmetics Online Cross-Border E-commerce Platform." In Simulation Tools and Techniques, 627–36. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97124-3_48.
Full textNagaty, Khaled Ahmed. "New Advances in E-Commerce." In Advances in Marketing, Customer Relationship Management, and E-Services, 278–94. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7766-9.ch022.
Full textMaciag, Timothy, Dominik _l_zak, Daryl Hepting, and Robert Hilderman. "A Data- Mining Framework for Designing Personalized E- Commerce Support Tools." In Data Mining for Design and Marketing, 235–50. Chapman and Hall/CRC, 2009. http://dx.doi.org/10.1201/9781420070224.ch15.
Full text"1Chapter 5 A Data-Mining Framework for Designing Personalized E-Commerce Support Tools." In Data Mining for Design and Marketing, 251–66. Chapman and Hall/CRC, 2009. http://dx.doi.org/10.1201/9781420070224-19.
Full textGil, A. B., and F. J. Garcia. "Recommender Systems in E-Commerce." In Encyclopedia of Human Computer Interaction, 486–93. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-562-7.ch073.
Full textSakka, Georgia, and Iliada Spyrou. "CyberEthics Case Study." In Advances in Marketing, Customer Relationship Management, and E-Services, 78–90. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch004.
Full textServidio, Rocco, Barry Davies, and Kevin Hapeshi. "Human-Computer Interaction in Consumer Behaviour." In Advances in Marketing, Customer Relationship Management, and E-Services, 397–416. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6547-7.ch017.
Full textGupta, Sumeet. "Enhancing E-Commerce through Sticky Virtual Communities." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 477–81. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch064.
Full textLai, P. C., Evelyn B. H. Toh, and Abdullah Abbas Alkhrabsheh. "Empirical Study of Single Platform E-Payment in South East Asia." In Strategies and Tools for Managing Connected Consumers, 252–78. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9697-4.ch015.
Full textWang, Kung, Hsin Chang Lu, Rich C. Lee, and Shu-Yu Yeh. "Knowledge Transfer, Knowledge-Based Resources, and Capabilities in E-Commerce Software Projects." In Research Anthology on Recent Trends, Tools, and Implications of Computer Programming, 1856–74. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3016-0.ch084.
Full textConference papers on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"
Shimizu, Akihiro, Riku Togashi, Antony Lam, and Nam Van Huynh. "Uplift Modeling for Cost Effective Coupon Marketing in C-to-C E-Commerce." In 2019 IEEE 31st International Conference on Tools with Artificial Intelligence (ICTAI). IEEE, 2019. http://dx.doi.org/10.1109/ictai.2019.00259.
Full textJakubczyc, Janina, Violetta Galant, and Maria Mach. "The Client-informing Policy in E-commerce System." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2629.
Full textБакарюкина, Юлия Александровна, and Наталия Юрьевна Фоминых. "PERSONALISATION AND NATIVENESS AS TOOLS FOR INTERNET MARKETING." In Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Апрель 2021). Crossref, 2021. http://dx.doi.org/10.37539/seh296.2021.70.27.006.
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