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Relevant bibliographies by topics / Marketing menagment – e-commerce – e-commerce marketing tools

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Academic literature on the topic 'Marketing menagment – e-commerce – e-commerce marketing tools'

Author: Grafiati

Published: 24 April 2022

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Journal articles on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"

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Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (July 21, 2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.

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In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and client, but also at the level of marketing tools that enterprises use to promote their goods and services. Our goal is to show the methods of electronic integrated marketing, as well as determine which complex provides more opportunities for electronic marketing.

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Svatošová, Veronika. "The Use of Marketing Management Tools in E-commerce." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 1 (2015): 303–12. http://dx.doi.org/10.11118/actaun201563010303.

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Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. This paper focuses on the e-commerce marketing management and its importance that is currently in theory and practice underestimated. Based on the analysis of the current state, synthesis of knowledge are literature research, quantitative survey was conducted using questionnaires, which aims to determine the use of marketing management tools, weaknesses and effectiveness of the marketing management concept among Internet companies, focusing on online retailing. The results of the survey reject or not reject the hypotheses (by the Pearson’s χ2-test of independence, the Chi-square test, Friedman test, Nemenyi test of multiple comparisons and the Wilcoxon matched pairs test). The results of the survey show that the concept of e-commerce marketing management is not used effectively as well as marketing management tools. The survey founded out that the analysis phase, compared to other phases, the e-commerce marketing management is significantly undervalued. The survey also showed that the e-commerce marketing management concept is used at the tactical level, strategic tools are used to a limited extent. However, marketing management concept in e-commerce is not used in most cases (53.84%). The survey also has confirmed that the marketing activities of Internet companies are limited to Internet marketing, which is controlled only at the tactical level.

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Bilnikova, Zvezdelina. "Internet marketing and e-commerce – interaction." SHS Web of Conferences 120 (2021): 02024. http://dx.doi.org/10.1051/shsconf/202112002024.

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E-commerce has taken up an increasing share of market relations in recent years. The use of online marketing tools allows us to reach the right end consumer. In the present report we shall study part of them and more specifically those used in communication policy. The main aim of this work is to analyze the interaction between internet marketing and e-commerce on the end consumer of goods and services. The research methods used are: theoretical and empirical methods, such as analysis, synthesis, comparison, etc. The results achieved are related to the analysis of establishing an internet shop or a website where the producer and the consumer of the good or the service meet. The conclusion generalizes on the use of social media, e-mail marketing, VibeMarket, online display ads as the main channels for internet advertising - a means through which the consumer may widen their selection options and receive detailed information about the saught product or service. Internet advertising brings benefits for advertisers because it needs a lower budget and is flexible when directed to a specific target group.

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Jabbar, Muhammad Mustafa Abdul, and Zainal Arif. "E-Commerce Truth." LITERATUS 3, no. 2 (October 31, 2021): 209–16. http://dx.doi.org/10.37010/lit.v3i2.417.

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E-commerce is an important pillar of the digital economy; Its mainly based on information technology, which is credited with creating a realistic and tangible e-commerce presence. E-commerce is one of the modern tools that has made a significant contribution to changing the future of commerce, facilitating the process of buying and selling electronically, increasing company efficiency, strengthening competitive position and marketing products electronically. The importance of research: The importance of knowing the realities of e-commerce as a cornerstone of the contemporary digital economy, as it contributes significantly to changing the future of commerce and facilitating the process of buying and selling electronically. This study aims to highlight this topic, as the number of authors is small and Arabic references are scarce. Research Methodology: This research is based on the inductive method, following the rules of scientific research and collecting scientific material from major books, with evidence, discussion and analysis.

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Szymański, Grzegorz. "Marketing Activities of Local Food Producers in E-Commerce." Sustainability 13, no. 16 (August 21, 2021): 9406. http://dx.doi.org/10.3390/su13169406.

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The food industry is characterized by a constant increase in value. The purpose of this study is to identify the most popular marketing forms used by the analyzed enterprises, which were food producers selling online among the local community and identification of the correlation of the analyzed variables with the age of companies. The survey was carried out with the use of the CATI (Computer Assisted Telephone Interviewing) method, and the research tool was a questionnaire. The Chi-square statistics was used to examine the dependencies of individual variables and V-Cramer coefficient was used to identify the strength of the correlation. The obtained results and their analysis enable to conclude that there is a strong relation between the number of encountered problems in conducting online sales and the period of the company’s existence. The relationship (with a moderate strength) between sources of marketing inspirations used in e-stores and the company’s age was also confirmed. Furthermore, it was noticed that the number of marketing tools increases with the period of the company’s existence. Sales promotion, social media marketing and website positioning were indicated among the most popular tools.

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Mata, Francisco J., and Ariella Quesada. "Web 2.0, Social Networks and E-Commerce as Marketing Tools." Journal of theoretical and applied electronic commerce research 8, no. 1 (2013): 13–14. http://dx.doi.org/10.4067/s0718-18762013000100007.

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Mata, Francisco J., and Ariella Quesada. "Web 2.0, Social Networks and E-commerce as Marketing Tools." Journal of theoretical and applied electronic commerce research 9, no. 1 (2014): 11–12. http://dx.doi.org/10.4067/s0718-18762014000100006.

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Baranchenko, Ye, H. Aksom, O. Zhylinska, S. Firsova, and D. Datskova. "Inbound Marketing: Practical Aspects of Promoting Goods and Services in E-commerce." Marketing and Management of Innovations, no. 4 (2019): 308–20. http://dx.doi.org/10.21272/mmi.2019.4-24.

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This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is under-regulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was done using methods of multicriteria analysis, namely the COPRAS method. It is determined that the functionality and convenience of the e-shop are the main criteria that shape their competitive advantage. The focus of the paper is concentrated on the building rationale for promotion e-shops with the latest inbound marketing techniques. Peculiarities of using different inbound marketing tools on each stage were defined, which implicate a change of Internet-user status from visitor to promoter. An example of evaluating existing alternatives for promoting e-shop (inbound marketing, outbound marketing, or no promotion, in general, was provided). In particular, the decision-making process for choosing promotional tools for infant nutrition e-shop was schematized with the basis of alternatives evaluation by using one of the most common decision-making tools – decision tree. The economic effectiveness of using inbound marketing tools in comparison with outbound marketing tools was proven. The proposed methodological approach can be used by e-shop management for substantiation of management decisions on optimization of goods and services promotion and will increase the loyalty of target audience and popularize brands in e-commerce. Keywords: COPRAS method, decision-tree, e-commerce, e-shop, inbound marketing, infant nutrition, lead, outbound marketing, promotion.

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Novanda, Ridha Rizki, Helfi Eka Saputra, Basuki Sigit Priyono, and Sriyoto Sriyoto. "Investigation and Analysis on the Factors Influencing the Use of E-Commerce for Marketing SMEs’ Dairy Products: A Case Study at SUSDAGTEL SMEs in Bengkulu, Indonesia." Caraka Tani: Journal of Sustainable Agriculture 37, no. 1 (December 14, 2021): 26. http://dx.doi.org/10.20961/carakatani.v37i1.46498.

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During the pandemic, inadequate knowledge in e-commerce is one of the obstacles in the e-commerce system. As a result, it is critical to examine the determinants of dairy product marketing using e-commerce during social distancing. This study aims to analyze the factors of SMEs’ dairy product marketing using e-commerce during social distancing. The research was conducted in Bengkulu, with 31 respondents who were members of the milk, meat and eggs association (SUSDAGTEL). The respondent groups were selected purposively to identify the factors using e-commerce. The data analysis was carried out quantitatively, which is determining the influencing factors with partial least square tools. The results of hypothesis testing have shown that external factors and technological factors do not affect the use of e-commerce in marketing SMEs’ dairy products, while both the performance of SMEs and the orientation readiness affect the use of e-commerce in SMEs. The SME performance has a significant effect on the use of e-commerce with a P-value of 0.000. The organizational readiness factor has a significant effect on the use of e-commerce with a P-value of 0.009. SME actors are elevated to the highest level of priority in the strategy's implementation. Small and medium-sized enterprises (SMEs) play a critical role in advancing the use of e-commerce in dairy product marketing.

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Simakina, M. "The Role of Social Commerce in the Development of Small Business in Russia." Bulletin of Science and Practice 7, no. 1 (January 15, 2021): 350–56. http://dx.doi.org/10.33619/2414-2948/62/39.

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The article examines the features of marketing activities of Russian small enterprises. Special attention is paid to the use of low-budget and Internet marketing tools by small businesses, as well as the role of small businesses in the development of the e-economy. Among the many e-commerce tools, a tool called “social commerce” stands out. The definition of this phenomenon is given, the conditions and principles of its implementation, the factors influencing its development are described. On the example of Russian small enterprises, the features of the use of social commerce in modern conditions are determined.

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Dissertations / Theses on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"

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Houghton, Kathryn Ann. "Adoption of Websites and E-commerce as marketing tools within exporting SMEs : conceptualisation and testing." Thesis, University of Nottingham, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.289490.

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Jakubík, Ján. "Návrh elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225081.

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This master's thesis deals with the proposal of e-commerce BezPopelniku.cz which sells electronic cigarettes and accessories. The theoretical part explains the concepts and methods that are used in other parts of the thesis. The second part is devoted to analyzing the market of electronic cigarettes in the Czech Republic, SWOT analysis, requirements for the technical features of e-commerce platform, analysis of external and internal environment of the company and ultimately a risk analysis of the project. The third part of the thesis defines procedures for the right proposal of e-commerce, contains proposals for specific competitive advantages and describes the use of marketing tools to promote the store.

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Ciklová, Petra. "Návrh marketingové strategie pro elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224726.

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This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment of the firm and to propose the most suitable marketing mix for the e-shop Nejenchlebem.cz. In this thesis are contained theoretical knowledge about marketing and behavior of consumer, further mentioned analysis and especially proposal part, which contained recommendations for fulfilling of given goals.

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GOVIN, Sandra, and Cedric ESPOSITO-FARESE. "The use of Web tools in French companies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5009.

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Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage.

The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. The checklist used for this paper is composed of 29 items that have been observed on a sample of 20 French companies.

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Stehlík, Tomáš. "Model elektronického obchodu pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223338.

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The Master´s thesis discusses the design of the e-shop for the company Klimatizace Brno Ltd. Based on the analysis of general and professional environment of the company and the current state of corporate web site is designed e-shop that meets all the characteristics of modern e-shop.

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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.

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Uhrová, Pavlína. "Analýza a návrh elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224194.

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This thesis is focused on promoting the company Winery Josef Uher through Internet market. This is especially the design of appropriate ways of selling products of analyzed company using the internet and several options of internet promotion thanks to which the Josef Uher Winery will atrract new customers. The thesis contains theoretical knowledge of solved problems, further analysis focused on exploring the external and internal environment of the company, e-commerce and questionnaire investigation. The main part of this work depicts some ideas which should help the companies to attract new customers in the future, ensure better marketing of products and thus achieving greater profit.

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Шуюань, Ч., and Z. Shuyuan. "Развитие е-коммерции как инструмента маркетинга для удовлетворения потребностей китайского рынка : магистерская диссертация." Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94602.

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Электронная коммерция вносит новые качественные элементы в современный бизнес, которые способствуют: росту конкуренции; персонализации взаимодействия; экономии затрат. Современные предприятия должны иметь возможность изучать и использовать инструменты электронной коммерции для маркетинга. В этом исследовании будет изучена теория электронной коммерции, чтобы понять ее природу и особенности развития; исследовать инструменты э-коммерции как связь потребителей и маркетологов и модель электронной коммерции Xiaomi; исследовать факторы, влияющие на поведение китайской онлайн-покупателя; разработка проекта по созданию привлекательного бренда смартфонов xiaomi через интернет-магазин в Китае.
E-commerce brings new quality elements to modern business, which contribute to: increased competition; personalization of interaction; cost saving. Modern businesses should be able to learn and use e-commerce tools for marketing. In this study, the theory of electronic commerce will be studied to understand its nature and features of development; explore e-commerce tools like consumer-marketer communication and Xiaomi's e-commerce model; explore the factors that influence the behavior of a Chinese online shopper; development of a project to create an attractive brand of Xiaomi smartphones through an online store in China.

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WU, LI-NING, and 吳莉寧. "The Study on Marketing Tools and Performance of Online-to-Offline（O2O）Model of E-Commerce." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55108467205630454117.

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碩士
輔仁大學
資訊管理學系碩士在職專班
102
The popularity of virtual channel brought the rapid development of e-commerce, fast communication in consumer information, and the constantly change in business models. E-commerce also developed new patterns, and it made its way from enterprises which only focused on virtual channel business to the opposite direction of developing physical channel shops. We called this kind of model O2O (Online-to-Offline), and the purpose of O2O introduction was from the needs of customer expectation. Pure e-commerce enterprises developed O2O business models to meet customers’ demand. The goals of this research were as the followings: (1) explore the combination of marketing tools to achieve marketing objectives adopted of O2O model of E-Commerce; (2) analyze the differences of marketing tools in conventional marketing and Internet Marketing of O2O model of E-Commerce; (3) explore integrated marketing performance of O2O model of E-Commerce. The research conducted case study as the research method, and explored how O2O enterprises integrate online and offline processes after introducing to physical channel shops, and investigated the relationship between process integration and business performance. The subjects of the research were four enterprises which original only run e-commerce virtual channel (websites) and then responded to O2O strategy of expanding their business to physical channel shops after running business for a period of time. The study findings were: (1) Initial operation using PPC (Pay Per Click) marketing tool has a positive impact on corporate reputation of O2O model of E-Commerce; (2) enterprise size and the internet marketing tools do not have a positive impact on the performance of O2O model of E-Commerce; (3) establishing a physical store have a positive impact on customer satisfaction of O2O model of E-Commerce; (4) the target customer base will affect the choice of marketing tools.

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Teixeira, José Miguel da Cunha Valente. "Marketing e estratégia, estudo de caso do departamento de ferramentas elétricas da multinacional alemã Robert Bosch España S.L.U." Master's thesis, 2015. http://hdl.handle.net/1822/38068.

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Relatório de estágio de mestrado em Negócios Internacionais
O relatório de estágio teve como âmbito a realização de um estágio curricular no departamento de ferramentas elétricas da Robert Bosch España, desenvolvido com o objetivo de participar no plano de marketing, estratégia da empresa e conhecer os seus sistemas de informação. O departamento é subdividido em dois canais de vendas: um especializado em grandes superfícies e o outro dedicado a outros profissionais, como lojas de ferramentas. Através da observação técnica das ferramentas e sempre focalizado no marketing do departamento, desempenhei tarefas relacionadas com os meus objetivos e, principalmente, participei na elaboração de análises comerciais na empresa, mas também na elaboração do plano de marketing. O desenvolvimento da internet e das redes sociais trouxe às empresas uma nova forma de comunicar e de vender o seu produto, sendo uma plataforma mais eficiente que tem crescido de forma exponencial, apresentando-se hoje como um meio muito importante para as mesmas. Esta massificação fez com que o comércio tradicional fosse posto de parte, colocando, assim, o equilíbrio social e económico em causa. Este paradoxo refletido nas empresas pode ser observado nas sociedades em geral. Fica em aberto a possibilidade de regular e estudar o e-commerce para uma sociedade económica e socialmente mais equilibrada e estudar, assim, os impactos do marketing nacional vs. marketing internacional.
This internship report was written as part of the academic traineeship at the Department of Electric Tools of Robert Bosch España, and developed with the aim of taking part in executing the marketing plan as part of the company's strategy and getting to know its information systems. The department is divided into two sales channels: one specializing in large services and the other dedicated to other professionals such as hardware stores. Through technical observation of the tools and always focusing on the department's marketing, I fulfilled tasks related to my goals and mainly participated in the preparation of business analysis of the company but also in the preparation of the marketing plan. The development of the Internet and of social networks brought businesses a new way to communicate and sell their products, and that became a more efficient platform that has grown exponentially, presenting itself today as a very important means for them. This massification has made the traditional trade to be set aside, putting thus the social and economic balance at risk. This paradox reflected on companies can be seen in societies in general. There is the possibility to regulate and study e-commerce for a more balanced society in terms of economy and society, and this study the impact of the national marketing vs. international marketing.

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Books on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"

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Association, Information Resources Management. E-marketing: Concepts, methodologies, tools, and applications. Hershey, PA: Business Science Reference, 2012.

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Johnston, Viola. Are international markets becoming more accessible to Northern Ireland companies through the use of the marketing tools of E-commerce and the Internet?. (s.l: The Author), 2002.

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Sahlin, Doug, and Jan Zimmerman. Social media marketing all-in-one for dummies: [8 Books in 1 ; the social media mix, Cybersocial tools, Blogs, Podcasts, and vlogs, Twitter, Facebook, Linkedin, other social media marketing sites, measuring results, building on your success]. Hoboken, N.J: Wiley, 2010.

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Digital branding: A complete step-by-step guide to strategy, tactics, tools and measurement. 2018.

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Holden, Greg. Go Google: 20 Ways to Reach More Customers and Build Revenue With Google Business Tools. AMACOM/American Management Association, 2008.

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Book chapters on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"

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Huang, Jingxian. "Real-Time Statistical Method for Marketing Profit of Japanese Cosmetics Online Cross-Border E-commerce Platform." In Simulation Tools and Techniques, 627–36. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97124-3_48.

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Nagaty, Khaled Ahmed. "New Advances in E-Commerce." In Advances in Marketing, Customer Relationship Management, and E-Services, 278–94. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7766-9.ch022.

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Advances in computers design and communication technology have led to the introduction of global, dynamic, and intelligent e-business models and new tools for e-commerce. These models use artificial intelligence techniques and Web 2.0 technologies to perform online transactions between businesses and customers. As the number of clients over the internet grows rapidly, advanced intelligent e-business models are needed to efficiently respond to clients with an optimum selection for their requests. In B2C models there are a large number of buyers and sellers where buyers specify their preferences and sellers specify their products and selling prices. The major role of AI techniques in B2C e-commerce is to come up with the best match between a buyer and seller. In B2B the major role of AI techniques is supply chain management to help clients make the right decisions. Modern tools used by intelligent e-commerce models include algorithmic trading, decentralized autonomous corporations (DAC), crypto-currency systems, smart contracts, internet of things, cloud computing, and big data analytics.

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Maciag, Timothy, Dominik _l_zak, Daryl Hepting, and Robert Hilderman. "A Data- Mining Framework for Designing Personalized E- Commerce Support Tools." In Data Mining for Design and Marketing, 235–50. Chapman and Hall/CRC, 2009. http://dx.doi.org/10.1201/9781420070224.ch15.

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"1Chapter 5 A Data-Mining Framework for Designing Personalized E-Commerce Support Tools." In Data Mining for Design and Marketing, 251–66. Chapman and Hall/CRC, 2009. http://dx.doi.org/10.1201/9781420070224-19.

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Gil, A. B., and F. J. Garcia. "Recommender Systems in E-Commerce." In Encyclopedia of Human Computer Interaction, 486–93. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-562-7.ch073.

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Electronic commerce (EC) is, at first sight, an electronic means to exchange large amounts of product information between users and sites. This information must be clearly written since any users who accesses the site must understand it. Given the large amounts of information available at the site, interaction with an e-market site becomes an effort. It is also time-consuming, and the user feels disoriented as products and clients are always on the increase. One solution to make online shopping easier is to endow the EC site with a recommender system. Recommender systems are implanted in EC sites to suggest services and provide consumers with the information they need in order to decide about possible purchases. These tools act as a specialized salesperson for the customer, and they are usually enhanced with customization capabilities; thus they adapt themselves to the users, basing themselves on the analysis of their preferences and interests. Recommenders rely mainly on user interfaces, marketing techniques, and large amounts of information about other customers and products; all this is done, of course, in an effort to propose the right item to the right customer. Besides, recommenders are fundamental elements in sustaining usability and site confidence (Egger, 2001); that’s the reason why e-market sites give them an important role in their design (Spiekermann & Paraschiv, 2002). If a recommender system is to be perceived as useful by its users, it must address several problems, such as the lack of user knowledge in a specific domain, information overload, and a minimization of the cost of interaction. EC recommenders are gradually becoming powerful tools for EC business (Gil & García, 2003) making use of complex mechanisms mainly in order to support the user’s decision process by allowing the analogical reasoning by the human being, and avoiding the disorientation process that occurs when one has large amounts of information to analyse and compare. This article describes some fundamental aspects in building real recommenders for EC. We will first set up the scenario by exposing the importance of recommender systems in EC, as well as the stages involved in a recommender-assisted purchase. Next, we will describe the main issues along three main axes: first, how recommender systems require a careful elicitation of user requirements; after that, the development and tuning of the recommendation algorithms; and, finally, the design and usability testing of the user interfaces. Lastly, we will show some future trends in recommenders and a conclusion.

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Sakka, Georgia, and Iliada Spyrou. "CyberEthics Case Study." In Advances in Marketing, Customer Relationship Management, and E-Services, 78–90. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch004.

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This chapter analyses the role of cyber ethics and other related issues such as electronic commerce (e-commerce) and customers' protection, privacy, anonymity, psychological and mental wealth-being. It focuses on consumerism cybercrimes such as consumer fraud, online deceptive advertisements, financial fraud and also on social cybercrimes such as pornography, racism, xenophobia, bullying, sexting, cyber hate and cyber staking. Most importantly, this chapter identifies and illustrates how confrontation and prevention tools, including security education and research, are instrumental to overcoming cybercrime on a longer term basis. The chapter is based on a case study and examines the existing literature review in correlation to the existing practices of the Cyprus Safer Internet Center operating in Cyprus – CyberEthics.

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Servidio, Rocco, Barry Davies, and Kevin Hapeshi. "Human-Computer Interaction in Consumer Behaviour." In Advances in Marketing, Customer Relationship Management, and E-Services, 397–416. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6547-7.ch017.

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Human-Computer Interaction (HCI) studies play an important role in the design, implementation, and evaluation of a new generation of graphical user interfaces designed to support consumer behaviours and information needs. In recent years, the spread of new virtual environments and innovative tools have revolutionized the field of e-commerce. Although new digital environments can enable or facilitate certain user activities, the quality of the user interface will remain a continuing challenge. The chapter aims to underline the relationships between HCI studies and consumer behaviour, focusing attention on virtual environments for electronic and Internet e-commerce (online retail) services. The potential of multi-modal interfaces and virtual environments for business and marketing are examined by: (1) providing an overview of the relationships between HCI and consumer behaviour, (2) showing how different interaction modalities can enhance the communication process between user and consumer system, (3) showing how digital and interactive technologies can offer to the consumer many advantages and unique opportunities in exploring information and products, and (4) new directions for possible future research.

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Gupta, Sumeet. "Enhancing E-Commerce through Sticky Virtual Communities." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 477–81. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch064.

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Virtual communities (VCs) are places on the Web where people can find and then electronically ‘talk’ to others with similar interests. VCs primarily act as coffee shops, where people come and meet each other rather than focusing on content or commerce (Gupta & Kim, 2004). Still there are commercial ones where people can conduct transaction, auction, and commerce. The concept of a virtual community was born in 1993 when the Internet was first established in the United States (Rheingold, 1993). Today, virtual communities are more than just a means of connecting individuals and organisations. Today VCs acts as a business model employed by the digital economy for generating income, primarily through advertising (Reinhard & Wolkinger, 2002). Although virtual communities are still widely popular today, accounting for 84% of the Internet usage in 2002 (Horrigan, 2002), no one has yet agreed on a common definition for the term (Schoberth & Schrott, 2001). Schubert and Ginsberg (2000) defines a virtual community as a shared semantic space where individuals and organisations come together regularly to share common interests and values electronically. The definition varies depending upon the purpose served by the Web site. Based on a comprehensive research, Gupta and Kim (2004) developed a definition based on essential elements of a virtual community and define VC as a groups of like-minded strangers who interact predominantly in cyberspace to form relationships, share knowledge, have fun, or engage in economic transactions (Gupta & Kim, 2004). VCs play a bigger role in many aspects of a member’s life, from forming and maintaining friendships and romantic relationships, to learning, forming opinions, purchasing, and consuming products and services (Hagel & Armstrong, 1997). VCs are also ideal tools for e-commerce, marketing, knowledge building, and e-learning activities. Particularly, VCs add value by providing repeated points of contact which increase the stickiness of the Web site (Laudon & Traver, 2003). People love to interact on Internet and by facilitating their interaction users can be retained on site. The longer they are on site the greater are the chances of making the sale. How do these VCs exactly increase the stickiness of the Web site and how do they add business value to the Web site? To answer these questions we will visit hardwarezone.com (Appendix 1), a Singapore based virtual community which has been phenomenally successful since its inception. But before that we will briefly review the concept of stickiness.

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Lai, P. C., Evelyn B. H. Toh, and Abdullah Abbas Alkhrabsheh. "Empirical Study of Single Platform E-Payment in South East Asia." In Strategies and Tools for Managing Connected Consumers, 252–78. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9697-4.ch015.

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Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have emerged in the consumer-centric world. The combination of evolving business drivers, globalization, downsizing, changing customer demands, and the evolution of enabling technology is constructing the customer-centric e-payment solutions. In this chapter, the authors discuss and analyze the e-commerce payment systems with the focus on single platform e-payment. This chapter presents an empirical study of e-payment systems and the implications of the findings on e-payment systems in Southeast Asia. Marketing and management personnel of the e-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform e-payment.

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Wang, Kung, Hsin Chang Lu, Rich C. Lee, and Shu-Yu Yeh. "Knowledge Transfer, Knowledge-Based Resources, and Capabilities in E-Commerce Software Projects." In Research Anthology on Recent Trends, Tools, and Implications of Computer Programming, 1856–74. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3016-0.ch084.

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Together with the recognition of successful knowledge transfer as an important growth strategy for small and medium-sized software firms, questions related to the knowledge-based resources have emerged, including what and where knowledge is and how capabilities may influence knowledge transfer in e-commerce software projects. This study provides a deeper understanding of the relevance of knowledge transfer in such projects. The research findings identify the challenges of transferring this tacit knowledge across such projects and even within the user organizations as well. In addition to the technology knowledge and the absorptive capabilities perspectives, this study considers the market knowledge and the associated marketing capabilities as the alternative input to such projects. Most importantly, it offers a clear guide to project managers in their team building and recruiting. By using rigorous theoretical deductions and empirical support from the case studies, the study provides significant research contributions to the academicians and the implications for the practitioners of software projects.

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Conference papers on the topic "Marketing menagment – e-commerce – e-commerce marketing tools"

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Shimizu, Akihiro, Riku Togashi, Antony Lam, and Nam Van Huynh. "Uplift Modeling for Cost Effective Coupon Marketing in C-to-C E-Commerce." In 2019 IEEE 31st International Conference on Tools with Artificial Intelligence (ICTAI). IEEE, 2019. http://dx.doi.org/10.1109/ictai.2019.00259.

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Jakubczyc, Janina, Violetta Galant, and Maria Mach. "The Client-informing Policy in E-commerce System." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2629.

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Our proposal is to work out the client-informing policy that will guarantee success for e-commerce and provide significant utility to the customers. This idea is motivated by a need to create a marketing tool that will include marketing features that are not represented by currently existing supporting tools for e-commerce, e.g. different kinds of recommender systems. They have only local character in the light of the whole e-commerce system. The perspective of the client-informing policy links other features that affect e-commerce activities. We focus on the task of determining the policy structure.

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Бакарюкина, Юлия Александровна, and Наталия Юрьевна Фоминых. "PERSONALISATION AND NATIVENESS AS TOOLS FOR INTERNET MARKETING." In Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Апрель 2021). Crossref, 2021. http://dx.doi.org/10.37539/seh296.2021.70.27.006.

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Уходящий год был полон неожиданностей и вызовов для всех отраслей бизнеса. Компании, которые хотели остаться активными игроками рынка, за одну ночь переписывали стратегии, экстренно внедряли новые инструменты продвижения, повышали качество сервиса. Не исключением стали основы персонализации и нативности, взятые за основу электронной коммерции в наше время. В данной статье рассмотрены основные Тенденции по увеличению количества каналов взаимодействия с целевой аудиторией в интернет маркетинге. The past year has been full of surprises and challenges for all business sectors. Companies that wanted to remain active players on the market rewrote strategies in a single night, urgently introduced new promotional tools, and improved the quality of service. The basics of personalisation and nativeness, taken as the basis for e-commerce these days, were no exception. This article reviews the main Trends in increasing the number of channels of interaction with the target audience in internet marketing.

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