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Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (July 21, 2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.
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In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and client, but also at the level of marketing tools that enterprises use to promote their goods and services. Our goal is to show the methods of electronic integrated marketing, as well as determine which complex provides more opportunities for electronic marketing.
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Svatošová, Veronika. "The Use of Marketing Management Tools in E-commerce." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 1 (2015): 303–12. http://dx.doi.org/10.11118/actaun201563010303.
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Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. This paper focuses on the e-commerce marketing management and its importance that is currently in theory and practice underestimated. Based on the analysis of the current state, synthesis of knowledge are literature research, quantitative survey was conducted using questionnaires, which aims to determine the use of marketing management tools, weaknesses and effectiveness of the marketing management concept among Internet companies, focusing on online retailing. The results of the survey reject or not reject the hypotheses (by the Pearson’s χ2-test of independence, the Chi-square test, Friedman test, Nemenyi test of multiple comparisons and the Wilcoxon matched pairs test). The results of the survey show that the concept of e-commerce marketing management is not used effectively as well as marketing management tools. The survey founded out that the analysis phase, compared to other phases, the e-commerce marketing management is significantly undervalued. The survey also showed that the e-commerce marketing management concept is used at the tactical level, strategic tools are used to a limited extent. However, marketing management concept in e-commerce is not used in most cases (53.84%). The survey also has confirmed that the marketing activities of Internet companies are limited to Internet marketing, which is controlled only at the tactical level.
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Bilnikova, Zvezdelina. "Internet marketing and e-commerce – interaction." SHS Web of Conferences 120 (2021): 02024. http://dx.doi.org/10.1051/shsconf/202112002024.
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E-commerce has taken up an increasing share of market relations in recent years. The use of online marketing tools allows us to reach the right end consumer. In the present report we shall study part of them and more specifically those used in communication policy. The main aim of this work is to analyze the interaction between internet marketing and e-commerce on the end consumer of goods and services. The research methods used are: theoretical and empirical methods, such as analysis, synthesis, comparison, etc. The results achieved are related to the analysis of establishing an internet shop or a website where the producer and the consumer of the good or the service meet. The conclusion generalizes on the use of social media, e-mail marketing, VibeMarket, online display ads as the main channels for internet advertising - a means through which the consumer may widen their selection options and receive detailed information about the saught product or service. Internet advertising brings benefits for advertisers because it needs a lower budget and is flexible when directed to a specific target group.
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Jabbar, Muhammad Mustafa Abdul, and Zainal Arif. "E-Commerce Truth." LITERATUS 3, no. 2 (October 31, 2021): 209–16. http://dx.doi.org/10.37010/lit.v3i2.417.
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E-commerce is an important pillar of the digital economy; Its mainly based on information technology, which is credited with creating a realistic and tangible e-commerce presence. E-commerce is one of the modern tools that has made a significant contribution to changing the future of commerce, facilitating the process of buying and selling electronically, increasing company efficiency, strengthening competitive position and marketing products electronically. The importance of research: The importance of knowing the realities of e-commerce as a cornerstone of the contemporary digital economy, as it contributes significantly to changing the future of commerce and facilitating the process of buying and selling electronically. This study aims to highlight this topic, as the number of authors is small and Arabic references are scarce. Research Methodology: This research is based on the inductive method, following the rules of scientific research and collecting scientific material from major books, with evidence, discussion and analysis.
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Szymański, Grzegorz. "Marketing Activities of Local Food Producers in E-Commerce." Sustainability 13, no. 16 (August 21, 2021): 9406. http://dx.doi.org/10.3390/su13169406.
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The food industry is characterized by a constant increase in value. The purpose of this study is to identify the most popular marketing forms used by the analyzed enterprises, which were food producers selling online among the local community and identification of the correlation of the analyzed variables with the age of companies. The survey was carried out with the use of the CATI (Computer Assisted Telephone Interviewing) method, and the research tool was a questionnaire. The Chi-square statistics was used to examine the dependencies of individual variables and V-Cramer coefficient was used to identify the strength of the correlation. The obtained results and their analysis enable to conclude that there is a strong relation between the number of encountered problems in conducting online sales and the period of the company’s existence. The relationship (with a moderate strength) between sources of marketing inspirations used in e-stores and the company’s age was also confirmed. Furthermore, it was noticed that the number of marketing tools increases with the period of the company’s existence. Sales promotion, social media marketing and website positioning were indicated among the most popular tools.
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Mata, Francisco J., and Ariella Quesada. "Web 2.0, Social Networks and E-Commerce as Marketing Tools." Journal of theoretical and applied electronic commerce research 8, no. 1 (2013): 13–14. http://dx.doi.org/10.4067/s0718-18762013000100007.
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Mata, Francisco J., and Ariella Quesada. "Web 2.0, Social Networks and E-commerce as Marketing Tools." Journal of theoretical and applied electronic commerce research 9, no. 1 (2014): 11–12. http://dx.doi.org/10.4067/s0718-18762014000100006.
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Baranchenko, Ye, H. Aksom, O. Zhylinska, S. Firsova, and D. Datskova. "Inbound Marketing: Practical Aspects of Promoting Goods and Services in E-commerce." Marketing and Management of Innovations, no. 4 (2019): 308–20. http://dx.doi.org/10.21272/mmi.2019.4-24.
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This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is under-regulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was done using methods of multicriteria analysis, namely the COPRAS method. It is determined that the functionality and convenience of the e-shop are the main criteria that shape their competitive advantage. The focus of the paper is concentrated on the building rationale for promotion e-shops with the latest inbound marketing techniques. Peculiarities of using different inbound marketing tools on each stage were defined, which implicate a change of Internet-user status from visitor to promoter. An example of evaluating existing alternatives for promoting e-shop (inbound marketing, outbound marketing, or no promotion, in general, was provided). In particular, the decision-making process for choosing promotional tools for infant nutrition e-shop was schematized with the basis of alternatives evaluation by using one of the most common decision-making tools – decision tree. The economic effectiveness of using inbound marketing tools in comparison with outbound marketing tools was proven. The proposed methodological approach can be used by e-shop management for substantiation of management decisions on optimization of goods and services promotion and will increase the loyalty of target audience and popularize brands in e-commerce. Keywords: COPRAS method, decision-tree, e-commerce, e-shop, inbound marketing, infant nutrition, lead, outbound marketing, promotion.
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Novanda, Ridha Rizki, Helfi Eka Saputra, Basuki Sigit Priyono, and Sriyoto Sriyoto. "Investigation and Analysis on the Factors Influencing the Use of E-Commerce for Marketing SMEs’ Dairy Products: A Case Study at SUSDAGTEL SMEs in Bengkulu, Indonesia." Caraka Tani: Journal of Sustainable Agriculture 37, no. 1 (December 14, 2021): 26. http://dx.doi.org/10.20961/carakatani.v37i1.46498.
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During the pandemic, inadequate knowledge in e-commerce is one of the obstacles in the e-commerce system. As a result, it is critical to examine the determinants of dairy product marketing using e-commerce during social distancing. This study aims to analyze the factors of SMEs’ dairy product marketing using e-commerce during social distancing. The research was conducted in Bengkulu, with 31 respondents who were members of the milk, meat and eggs association (SUSDAGTEL). The respondent groups were selected purposively to identify the factors using e-commerce. The data analysis was carried out quantitatively, which is determining the influencing factors with partial least square tools. The results of hypothesis testing have shown that external factors and technological factors do not affect the use of e-commerce in marketing SMEs’ dairy products, while both the performance of SMEs and the orientation readiness affect the use of e-commerce in SMEs. The SME performance has a significant effect on the use of e-commerce with a P-value of 0.000. The organizational readiness factor has a significant effect on the use of e-commerce with a P-value of 0.009. SME actors are elevated to the highest level of priority in the strategy's implementation. Small and medium-sized enterprises (SMEs) play a critical role in advancing the use of e-commerce in dairy product marketing.
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Simakina, M. "The Role of Social Commerce in the Development of Small Business in Russia." Bulletin of Science and Practice 7, no. 1 (January 15, 2021): 350–56. http://dx.doi.org/10.33619/2414-2948/62/39.
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The article examines the features of marketing activities of Russian small enterprises. Special attention is paid to the use of low-budget and Internet marketing tools by small businesses, as well as the role of small businesses in the development of the e-economy. Among the many e-commerce tools, a tool called “social commerce” stands out. The definition of this phenomenon is given, the conditions and principles of its implementation, the factors influencing its development are described. On the example of Russian small enterprises, the features of the use of social commerce in modern conditions are determined.
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Yunita, Fitri, Dwi Yuli Prasetyo, and Jusatria Jusatria. "Implementation Of E-Commerce At King Profile Store, Indragiri Hilir Regency." Jurnal Karya Abdi 2, no. 1 (June 30, 2021): 22–33. http://dx.doi.org/10.32520/karyaabdi.v2i1.1536.
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Raja Profile is a shop that provides various types of furniture or light wood, reliefs, mild steel, decorative decorations, wallpapers. In running this home decoration business, Raja Profil store has not utilized e-commerce system technology to support the marketing process. Raja Profil still sells directly in the store every day. Therefore, it is often a problem for buyers who are far away to go directly to the Raja Profil shop. The purpose of this service is to implement an e-commerce website that we have built at the Raja Profil store which functions to promote and sell interior tools in the Raja Profil store. The method used in making the e-commerce system is the waterfall method. The result of using e-commerce at the Raja Profil store is to provide broader services to customers and provide convenience and accuracy for managers and owners in doing marketing, and calculating sales.
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Azadi, Siamak, and Elham Rahimzadeh. "Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces." EMAJ: Emerging Markets Journal 2, no. 2 (September 11, 2012): 46–58. http://dx.doi.org/10.5195/emaj.2012.25.
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Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are. Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say . Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce, porter's five competitive forces ,mccarthy's four marketing mix model
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Wang, Wei. "Data Marketing Optimization Method Combining Deep Neural Network and Evolutionary Algorithm." Wireless Communications and Mobile Computing 2022 (January 31, 2022): 1–10. http://dx.doi.org/10.1155/2022/1646268.
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The design and optimization of personalized marketing strategy have become an important direction for e-commerce enterprises to meet the differentiated needs of consumers, innovate service content, and improve their core competitiveness. It is important to analyze the characteristics of personalized marketing in the e-commerce environment and to study and establish the optimization model of personalized marketing strategy and the model solving method, which are suitable for the application environment. In order to develop a new e-commerce model for consumers, innovate the online service content of enterprises, and improve consumer satisfaction, this paper improved two topological weight evolution methods of evolutionary neural networks and used them as tools for model solving, with the objectives of attracting potential consumers, improving consumer satisfaction, and maximizing revenue. The results of the experiments show that the proposed model is a good one. The experimental results show that the optimization model and model solving method proposed in this paper can efficiently build consumer demand and preference models from large-scale data and can help e-commerce enterprises to formulate accurate personalized promotion and pricing strategies to maximize their profits.
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Zhang, Chi. "Research on the Construction of an e-Commerce Marketing System Based on the Wireless Sensor Network." Journal of Sensors 2021 (December 8, 2021): 1–11. http://dx.doi.org/10.1155/2021/3089688.
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This paper takes e-commerce as the research object, based on the combination of wireless sensor network research results, using relevant theoretical analysis tools to identify several major problems in the marketing of enterprises. Then, the internal environment conditions of developing e-commerce are comprehensively analyzed through human resources, financial resources, marketing ability, and platform building ability, and the advantages and disadvantages of the enterprise itself are presented in a three-dimensional manner to help the enterprise understand its situation. Firstly, the overall hardware structure design of this paper is analyzed, and the network marketing node hardware design is proposed as the core of the system hardware design, and the marketing node hardware design circuit diagram is given through the selection of marketing node sensors, the selection of wireless communication modules, and the selection of marketing node microprocessors. Based on the specific application of the wireless sensor network in the e-commerce marketing system, the number of cluster selection is reduced by calculating and setting the remaining energy threshold of the cluster head for the whole network. The optimal cluster head is searched for based on the density of marketing nodes in different regions and the minimum energy consumption of the cluster after the division of the region within the cluster, and the original cluster head is replaced; the density of marketing nodes in different e-commerce is different, and the optimal number of cluster heads is searched for based on the minimum energy consumption of the network. In summary, three strategies are implemented to improve the design of wireless sensor network routing, and the effectiveness of the algorithm is verified through experimental simulation. Through the analysis of e-commerce operation, the intracluster congestion control is achieved by a dual-cluster head strategy with intracluster push selection of subcluster heads; the network nonuniform hierarchy and resource scheduling strategy achieve intercluster congestion mitigation and decongestion. A minimum energy consumption multihop path tree is also proposed here, which can achieve the lowest energy consumption of marketing nodes and networks and improve the link quality relative to other transmission paths. After simulation experiments, the effectiveness and reliability of the congestion algorithm are verified. A guarantee scheme is provided for the development of e-commerce marketing strategies to help breakthroughs and developments in marketing management, and an attempt is also made to provide a template for other enterprises to follow.
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Haudi, Haudi, Erna Retno Rahadjeng, Ruby Santamoko, Riyan Sisiawan Putra, Dwi Purwoko, Dewi Nurjannah, Intan Rachmina Koho, et al. "The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era." Uncertain Supply Chain Management 10, no. 1 (2022): 217–24. http://dx.doi.org/10.5267/j.uscm.2021.9.006.
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The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.
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Mbatha, Blessing. "Exploring the potential of electronic commerce tools in South African SME tourism service providers." Information Development 29, no. 1 (July 18, 2012): 10–23. http://dx.doi.org/10.1177/0266666912452270.
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The World Wide Web, together with other ICT enabling technologies, offers a platform for organizations to arrange their business processes, address their marketplaces, and partner with other enterprises. This paper reports on the diffusion and adoption of electronic commerce tools by small and medium enterprise (SME) tourism service providers in Pretoria, the capital of South Africa. In order to achieve the stated aim, the following research questions were addressed: What types of e-commerce tools have been adopted in the SMEs? What were the reasons for the adoption of e-commerce? What benefits do e-commerce tools provide to SMEs? What are the barriers that SMEs face with the adoption of e-commerce? What are the e-commerce training needs of SMEs service providers? Roger’s Diffusion of Innovations framework was found to be useful as the study sought to examine the diffusion and use of modern ICTs by SME tourism service providers. The study adopted a descriptive survey research design in which a systematic sampling technique is used. The data was analysed by using descriptive statistics. The results demonstrated that a variety of e-commerce tools have been adopted in the SMEs studied. E-commerce tools are also very effective in reaching new customers, increasing sales and improving marketing. It is therefore important that SMEs have access to relevant e-commerce tools in order to enjoy and reap the benefits of ICTs. SMEs should ensure that they offer their staff adequate varieties and levels of ICT competence.
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Yang, Botao, Sha Yang, and Shantanu Dutta. "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools." Marketing Science 41, no. 2 (March 2022): 361–79. http://dx.doi.org/10.1287/mksc.2021.1325.
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Sintiasari, Elisa Mei, Donna Setiawati, and Wisnu Sanjaya. "Pemanfaatan E-Commerce untuk Optimalisasi Penjualan dan Pemasaran Produk Shopsock Berbasis Web." JITU : Journal Informatic Technology And Communication 5, no. 1 (July 29, 2021): 48–56. http://dx.doi.org/10.36596/jitu.v5i1.392.
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Shopsock is one type of business in the field of shoe sales, so far the sale of shopsock products has been carried out by interacting with direct consumers and the marketing is not optimal. To optimize product sales and marketing, in this study an online sales website (e-commerce) was built to display information on products sold in shopsock stores and customers can easily make purchases. This website was built using the waterfall method, object modeling using UML, open source programming tools based on PHP, MySQL database and the result achieved is an e-commerce website to expand market prey for promotion and make it easier for consumers to buy shopsock products
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Kuzmenko, Yu G., Munther Amin Almandeel, and D. V. Stukalov. "MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE." Bulletin of Udmurt University. Series Economics and Law 31, no. 6 (December 3, 2021): 963–69. http://dx.doi.org/10.35634/2412-9593-2021-31-6-963-969.
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The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditional marketing mix strategies. An innovative approach to exploring this problem is an electronic marketing model that allows changes to be structured in a complex set of marketing tools in order to demonstrate the impact of improved strategic approach. The aim of the study is to identify the area of transformation of the marketing mix in e-commerce. The relevance of the study is manifested in the need to develop marketing strategies, identify the most important elements of the marketing mix, assess the effectiveness of marketing and optimize marketing costs by organizations operating in an electronic environment. Research results. Electronic marketing has permeated the business world all over the place. The e-marketing mix, which had a significant impact on the elements of the traditional marketing mix, has also expanded the elements of the mix, adding new ones that are unique in terms of the critical role of technology and the provision of supporting information to consumers.
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Macchion, Laura, Antonella Maria Moretto, Federico Caniato, Maria Caridi, Pamela Danese, and Andrea Vinelli. "International e-commerce for fashion products: what is the relationship with performance?" International Journal of Retail & Distribution Management 45, no. 9 (September 11, 2017): 1011–31. http://dx.doi.org/10.1108/ijrdm-11-2015-0171.
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Purpose The purpose of this paper is to analyse whether the adoption of e-commerce improves company business, innovation and operational performance and whether sales internationalisation might moderate this relationship. Design/methodology/approach The research is based on a survey within the fashion industry and a multi-step linear regression model investigating the relationships between e-commerce and performance. Findings Results reveal that e-commerce improves innovation performance but has no significant relationship with business and operational performance. Also investigating whether the sales internationalisation might moderate the relationship between e-commerce and performance, the findings reveal that the adoption of these tools might even be negative when applied at the international level in particular by considering innovation operational practices, and the research suggests for fashion companies the necessity to develop strong markets’ knowledge and brand awareness among foreign markets and customers before investing internationally. Originality/value This paper offers an original analytical approach to identifying the relationships between a company’s adoption of e-commerce, performance and internationalisation within the fashion industry.
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Nasir, Muhammad, and Imam Solikin. "RANCANG BANGUN E- COMMERCE TOKO RAFFAMART PALEMBANG MENGGUNAKAN MACROMEDIA DREAMWEAVER." Jurnal Ilmiah Matrik 20, no. 3 (January 10, 2019): 247–57. http://dx.doi.org/10.33557/jurnalmatrik.v20i3.473.
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Raffamart Store is one of the trading business that sells various clothes. This store has not provided product sales service via internet or e-commerce (Electronic Commerce). In the process of selling ordering products as well as transactions, customers must come directly to the store. Customers can not place product orders due to system limitations owned by Raffamart stores. Therefore, a web-based sales system (e-commerce) is needed to assist the store in promoting the product. System development method used is waterfall method. The tools used to illustrate the system model are use case diagrams, activity diagrams and class diagrams. This website was developed using macromedia dreamweaver, programming language PHP and MySQL as database. With this web-based system, of course, will facilitate the processing of product data for sale and also help in terms of product marketing, because any information provided to customers can be faster.
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Sak, Tetiana, and Danylo Khovhaliuk. "E-commerce in Ukraine: status, trends, development prospects." Marketing and Digital Technologies 4, no. 3 (September 25, 2020): 73–85. http://dx.doi.org/10.15276/mdt.4.3.2020.8.
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The aim of the article. In relation to the introduction of quarantine restrictions and an emergency situation to counteract COVID-19, there are potential prospects for the development of online retail in Ukraine. The aim of the article is to study the main problems, disadvantages and advantages of e-commerce and highlight further trends in retail development through the use of Internet resources. The results of the analysis. The development of e-commerce is based on attracting more and more users to the Internet, so it is not surprising that the part of turnover from e-commerce in GDP and the part of e-component in retail correlates with the Internet penetration rate, the part of the population aged 14 to 74 that are regular Internet users. Thus, in the leading countries of Western Europe, this figure is approaching 100%, while in Ukraine it is only about 63%. In the course of an investigation we identified the role and positive impact of domestic marketplaces on the development of E-commerce in various segments of the economy. Marketplaces, which are a kind of platform for uniting different sellers and buyers by interests, give impetus to the growth of positive dynamics of supply and demand, sales of goods and services, in fact, without leaving home - for consumers, and without spending significant rental costs offline stores - for sellers. The positive gradation of e-commerce growth has been affected by quarantine restrictions due to the COVID-19 pandemic. Thus, the need for self-isolation and social distancing, temporary suspension of offline shops of non-food products and establishments in various fields of services (entertainment centers, catering establishments) on the basis of government requirements, resulted not only in increasing the popularity of existing marketplaces and social networks, but forced many retailers to start or develop existing online stores alongside traditional sale outlets. The advantages of e-commerce are determined: speed and availability of obtaining information about the product, its price, characteristics; efficiency and convenience of trade operations; reduction of operating costs; ensuring long-term communications with customers; development of Internet marketing through a possible variety of tools used; the possibility of using modern analytical tools to study the market and evaluate the effectiveness of marketing activities; increasing openness to consumers and increasing their loyalty. The main disadvantages of E-commerce are highlighted as insufficient security of consumer data and unreliable payment systems; quality of communication and service; instability of the national currency; imperfect legal framework; high delivery prices. All these problems have their basis and depend on many factors, first of all - on the level of sustainable development of the economy as a whole. Conclusions and direction for further research. Despite of the challenges of the time, the urgent needs of consumers in goods and services, e-commerce currently has a positive development trend and considerable prospects for further expansion of the market. The development of e-commerce should take place with the simultaneous simplification and regulation of ways to consolidate legal relations of contractors, methods and models of promotion of goods and services over the Internet, which clearly requires additional research. Key words: E-commerce, online retail, internet economy, marketplace, COVID-19.
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Pablo, Kyle Ivan Anthony, Gerald Gallaza, Bianca Elizabeth Delos Reyes, and And Francis Lawrence B. De Jesus Al-Jarf. "Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila." Journal of Business and Management Studies 4, no. 2 (April 5, 2022): 230–40. http://dx.doi.org/10.32996/jbms.2022.4.2.18.
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Photo-editing has been emerging since businesses shifted into e-commerce. This is one of the strategies used by businesses and companies to enhance the appearance of their products. A well-known platform in this generation for e-commerce that can utilize photo-enhancing tools is Instagram. A review of the related literature says that people’s perceptions and behaviors change whenever visual aids are present. Photographs and videos emit specific reactions from people because of their Cognitive and Perceptual biases. This is also why consumers behave in a particular way during the start of their purchasing decision phase in the e-commerce platform. Furthermore, Instagram marketing is one of the most affected platforms since this application’s contents revolve around its photo-sharing feature, which many feared can be deceiving. This study proves that photographs have an impact that can be related to the purchasing behavior of the consumers, much more if the marketing collateral is very likeable. It increases the interest of the consumers and helps business owners to develop photographic collateral and have a better sales performance for the businesses. Although two biases were present, the most recurring is the Perceptual influence of the consumers. The exposure to external intakes made people capable of handling their expectations, which is why it debunks the perceptions of other people’s views about how deceiving Instagram marketing can be as a photo-sharing e-commerce platform.
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Feng, Lu, Zhan Quan Wen, and Jie Mei Lin. "The Research on C2C E-Commerce Website Using Data Mining Tools to Improve the Network Marketing Effect." Applied Mechanics and Materials 433-435 (October 2013): 1885–89. http://dx.doi.org/10.4028/www.scientific.net/amm.433-435.1885.
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We used the principle of hyperlink analysis method to mine the website data according to the indicators of the hyperlink analysis. We selected Taobao.com as an object of study. The evaluation indicators of network marketing effect were page views, sales quantity, sales, the number of adding store to bookmark . According to our research, we find Taobao.com stores can use data mining tool to obtain the very good marketing effect.
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Sugiarti, Yuni. "PERANCANGAN SISTEM INFORMASI AGRIBISNIS E-COMMERCE BUAH PISANG." AGRIBUSINESS JOURNAL 8, no. 1 (June 1, 2014): 71–82. http://dx.doi.org/10.15408/aj.v8i1.5130.
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Komoditas hortikultura, khususnya buah-buahan memiliki prospek dalam sektor pertanian. Pengembangan buah-buahan berpola agribisnis dan agroindustri sangat cerah karena permintaan terhadap komoditas tersebut cenderung naik, baik di pasar dalam maupun luar negeri. Potensi sumber daya alam di dalam negeri masih memberikan peluang untuk meningkatkan produksi aneka jenis buah-buahan. Permintaan akan komoditi buah pisang dunia memang sangat besar, terutama jenis pisang cavendish yang meliputi 80% dari permintaan total dunia. Relatif besarnya volume produksi nasional dan luas panen dibandingkan dengan komoditas buah lainnya, menjadikan buah pisang merupakan tanaman unggulan di Indonesia. Ada beberapa hal sistem marketing yang masih harus dibenahi. Dalam hal ini pembenahan dalam bidang IT menjadikan sesuatu yang sangat diperlukan. Tujuan penelitian ini adalah merancang sistem informasi agribisnis e-commerce buah pisang. Sistem ini berguna untuk memperkenalkan penjualan pisang secara online di toko Mahkota pisang, dan dapat meningkatkan kinerja untuk meminimalkan resiko terjadinya kesalahan dalam pengelolaan transaksi penjualan. Metode penelitian yang digunakan terdiri dari metode pengumpulan data (observasi, wawancara dan studi pustaka) dan metode pengembangan sistem Rapid Application Development (RAD) yang bersifat Object Oriented dengan tools Unified Modelling Language (UML). Hasil penelitian ini adalah terbentuknya sistem e-commerce yang dapat membantu Toko Mahkota pisang untuk memperkenalkan dan menjual buah pisang secara online, juga dapat mengelola data produk, data customer dan data penjualan. Saran dari penelitian ini adalah untuk melakukan implementasi kepada prototipe sistem e-commerce secara lebih luas secara lebih dan diperlukannya penambahan tingkat keamanan yang lebih baik.
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Osouli ghareh aghaji, Shirin, and Ali Sanayei. "An Introduction of a Multi-dimensional Model for Effectiveness of e-commerce in Regulating Market and Pricing of Commodities and Services A Case Study: Selected Guilds of Iran’s market." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 8 (October 30, 2015): 2408–17. http://dx.doi.org/10.24297/ijmit.v10i8.2050.
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In this study, we have embarked on identification and studying seminal factors composing e-commerce in Iranian context which has the greatest impact in regulating Iranian market. Factors, studied in this research, are all based on Iranian people’s cultural and societal characteristics, and Iranian market’s (selected guilds of computer unions, cell-phone, clothes, and food) features. Reviewing essential strategies in order to regulate Iranian market together with studying e-commerce features illustrates the necessity of determining effective components of e-commerce in regulating Iranian market. This research, in terms of target, is of practical and fundamental type, and, in terms of methodology, is of descriptive kind correlation, and employs a combined method of surveying (face to face and online) and field study. To examine fundamental components of the research a questionnaire was prepared, and the researcher has also used tests of ‘structural equation modelling’ and ‘track analysis’ to corroborate the findings of the research. The results of the research showed that e-commerce is effective in regulating market and pricing goods through 5 factors, namely, electronic government, rules and regulations of e-commerce, the culture of using e-commerce, tools of E-Marketing tools and e-commerce technologies, where all factors enjoy enough integrity to compose a ‘structural equation’ pattern. Given the use of multi-layer questionnaire and mathematical concepts such as ‘multi-dimensional matrixes’, the results, found in research, are introduced as 3-dimential model. Â
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PANCHENKO, VOLODYMYR, and ROSTYSLAV BARAN. "PERSPECTIVE AREAS AND DIRECTIONS OF DEVELOPMENT OF THE UKRAINE TOURIST SECTOR WITH THE APPLICATION OF MODERN MARKETING TOOLS." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 76–81. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-13.
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The article summarizes the features of world tourism development in the context of strengthening globalization processes. It is determined that in the conditions of globalization tourist enterprises should not only improve the existing components of the marketing complex, but also look for innovative areas of strategic development of the effectiveness of the management of the Internet marketing system. The perspective spheres and directions of development of the system of Internet marketing of the enterprises of tourism of Ukraine are systematized. The influence of the development of digital technologies and the COVID-19 pandemic on the transformation of the marketing concept of the tourist product of Ukraine is substantiated. Priority areas for reorientation of the Internet marketing system of tourist enterprises have been identified. The priority directions of development of communication strategy of the system of internet marketing of tourist enterprises are offered. Innovative spheres of development of the system of Internet marketing of tourist enterprises are conceptualized. Among the most important are: development of innovative tourist products; complex and constant integration of innovative technological developments into the value chain; reorientation from e-commerce to m-commerce; development of own online platforms and use of created and offered by world and regional providers – market leaders; development of contextual and targeted Internet advertising; ensuring the development of infrastructure and speed of e-marketing and m-marketing; improving the tools of messenger marketing and promotion on social networks; formation of business metrics; introduction of omnichannel communication; development of competencies and experience of consumers; building communities of participants in the tourism process; clear CRI for internet marketing system.
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Hamdani, Agus Umar, and Aldy Himawan. "IMPLEMENTASI MODEL E-COMMERCE UNTUK MENINGKATKAN PENJUALAN PAKAIAN MENGGUNAKAN CONTENT MANAGEMENT SYSTEM, SEARCH ENGINE OPTIMIZATION DAN STRATEGI MARKETING 4P." IDEALIS : InDonEsiA journaL Information System 3, no. 2 (July 15, 2020): 608–14. http://dx.doi.org/10.36080/idealis.v3i2.2728.
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Persaingan bisnis yang semakin pesat saat ini mendorong pemilik usaha untuk mengembangkan bisnisnya dengan perantara teknologi informasi. Salah satu teknologi informasi yang digunakan untuk tujuan bisnis adalah perdangan elektronik atau dikenal dengan istilah E-Commerce. Toko XYZ adalah toko yang menjual berbagai jenis model pakaian pria dan wanita di Jakarta. Dalam keberlangsungnya masih memiliki beberapa permasalahan, antara lain : pelanggan tidak mengetahui informasi produk/diskon terbaru, pemesanan dan pembayaran produk masih dilakukan manual dengan dating ke toko, tidak ada informasi stok produk dan kurangnya promosi. Kedepannya Toko XYZ berharap dapat bersaing dengan adanya Website Toko Online. Adapun metodologi yang digunakan dalam penelitian menggunakan metode Business Model Canvas untuk menganalisis model bisnis, analisis dan perancangan E-Commerce menggunakan pendekatan Object Oriented Analysis and Design (OOAD) dengan tools Unified Modeling (Language UML), implementasi aplikasi E-Commerce menggunakan Content Management System (CMS) yaitu Wordpess, teknisk Search Engine Optimization (SEO) menggunakan pendekatan optimasi On-Page dan teknik pemasaran menggunakan strategi 4P (Product, Promotion, Price dan Place). Dengan adanya toko online diharapkan dapa mendatangkan para pelanggan baru serta memudahkan para pelanggan untuk mendapatkan informasi serta produk dari Toko XYZ.
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Wood, Charles M. "Marketing and e‐commerce as tools of development in the Asia‐Pacific region: a dual path." International Marketing Review 21, no. 3 (June 2004): 301–20. http://dx.doi.org/10.1108/02651330410539639.
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Umar Hamdani, Agus, Indra, and Wahyuni. "Community Empowerment Through Entrepreneurship Program Based on Information Technology (Technopreneurship) for Residents of RT 03 RW 02 Pondok Jati Jurangmangu Barat Pondok Aren." Jurnal Pemberdayaan Masyarakat Madani (JPMM) 5, no. 2 (November 10, 2021): 291–305. http://dx.doi.org/10.21009/jpmm.005.2.09.
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Residents in the neighborhood of Rukun Tetangga 03 Rukun Warga 02 Pondok Jati Jurangmangu Barat Pondok Aren mostly belong to the lower middle class. Most of the residents in this RT 03 environment run their business businesses such as warungs, drinking water supply services, cellphone counters, workshops, printing houses, internet cafes, house rentals/rents, vehicle rentals, vehicle care services, midwives, and furniture. Although some business actors have used information technology tools to support their business, their use is limited to Facebook, Twitter, Instagram, and WhatsApp. Residents do not understand how to sell and market products using information technology tools. E-Commerce technology is a technology used to conduct business transactions that occur on electronic networks. E-Commerce technology can help market products, especially when implementing large-scale social restrictions (PSBB). Based on the above conditions, we conducted training to build a business using Electronic Commerce (E-Commerce) technology for residents to foster an entrepreneurial spirit based on information technology. the methodology in this community service activity uses the Participatory Rural Appraisal (PRA) approach which consists of the identification of problems, planning activities, implementing activities, monitoring activities, and evaluating community service activities. The output of this community service activity is that the residents of Rukun Tetangga 03 Rukun Warga 02 Pondok Jati Jurangmangu Barat Pondok Aren gain knowledge and experience on how to use E-Commerce technology to support their business activities. For this community service activity to run optimally, it is necessary to provide assistance during the adaptation process of E-Commerce technology and conduct training on digital marketing in the future.
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Indriya Himawan, Abdurrahman Faris, and Riska Widiyanita Batubara. "DIGITAL COMMERCE BERBASIS REHABILITASI BERSUMBERDAYA MASYARAKAT BAGI DIFABEL SLB KEMALA BHAYANGKARI GRESIK." Jurnal Pengabdian Manajemen 1, no. 2 (March 24, 2022): 75. http://dx.doi.org/10.30587/jpmanajemen.v1i2.3748.
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The increasingly advanced technology gives rise to many new media that allow the development of marketing communications such as interactive television, the Internet, E-commerce, interactive telephone, and faxing. This led to changes in market segmentation, as well as the way to communicate with them. Then the cultural driving factor makes marketing communication more segmented but its reach is very broad. Certain cultures will receive communication that is appropriate to their culture. Each tool in the promotion mix has different characteristics and it is undeniable that there are still many companies that rely on one or two promotional tools to achieve their communication goals. This is in line with the marketing communication paradigm in the past which often used advertising as the "main weapon" to carry out a promotional activity, on the grounds that advertising media has a broad target audience, so that in a relatively short time the message to be conveyed by a company will be more effective. quickly reach the target audience.
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Krisnanik, Erly, Tri Rahayu, and Anita Muliawati. "UPAYA PENINGKATAN PENJUALAN PADA PELAKU USAHA RUMAHAN KELURAHAN CIGADUNG, KECAMATAN KARANG TANJUNG, PANDEGLANG, BANTEN MELALUI E-COMMERCE." ETHOS (Jurnal Penelitian dan Pengabdian) 6, no. 2 (July 21, 2018): 233–39. http://dx.doi.org/10.29313/ethos.v6i2.3247.
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The Law of the Republic of Indonesia Number 20 Year 2008 About Usaha Mikro Kecil Menengah (UMKM) One point in clause 4 says that empowerment for UMKM is very necessary in order to increase self-reliance, togetherness and entrepreneurship, and one item in clause 5 says that grow and develop the ability of UMKM into a strong and independent business. Based on the above, the objectives and targets of the program of community service activities performed by servants in the sub-district of Cigadung subdistrict Karang Tanjung Pandeglang Banten are: 1) to increase the growth rate of sales of home business actors by utilizing ICT as a medium of marketing products on-line; 2) to improve the quality of life, independence, and economic welfare hence required assistance and big involvement of the local government tools, as well as various parties including institutions of higher education as a form of dedication to the community is needed concrete support. The methods to be used in this PPM program are lecture / exposure methods and practices to provide insight into marketing strategies by utilizing ICTs, and creating e-commerce websites. The resulting output is a product of e-commerce website that can be utilized by home-based business actors to be able to update products offered at any time with reference to marketing strategy.
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Tanjung, Yuliani, and Semlinda Juszandri Bulan. "IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT PADA APLIKASI E-COMMERCE UNTUK MEMBANTU MENYELEKSI BUSANA MUSLIM SESUAI KARAKTERISTIK KONSUMEN." JITU : Journal Informatic Technology And Communication 2, no. 2 (May 31, 2018): 1–8. http://dx.doi.org/10.36596/jitu.v2i2.27.
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Daya Abadi Shop is a place that provides various products muslim fashion to Muslim women. The sales strategy which is in use now still wearing convensional system. The first is marketing still no media promotion. The problem, the clerk having difficulties to explain the appropriate fashion characteristics, and third from aspect of where the sales transaction data and customer data is still the recording manually. The purpose of this research is to implement E-Commerce and Customer Relationship Management in selling of muslim fashion on Daya Abadi Fashion Shop. The research methodology used was qualitative research. Website Development method E-Commerce based on Customer Relationship Management made adjust with research procedures. The approach method with structured and analysis tools in the form of system design document flow, context diagram, data flow diagram and design of the proposed database form entity relationship diagram. While the creation of the software in this thesis, the writer uses PHP and Adobe Dreamwaver CS3 and MySQL databases. The research results show that the E-Commerce based on Customer Relationship Management can help the Daya Abadi Shop in the selling of muslim fashion.
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Gaitniece, Elina. "ONLINE RECOMMENDATION SYSTEMS’ USAGE BY COMPANIES IN BALTIC COUNTRIES." CBU International Conference Proceedings 5 (September 22, 2017): 128–31. http://dx.doi.org/10.12955/cbup.v5.913.
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Global retailers are using sophisticated online recommendation systems (ORS) which enhance customers' loyalty towards the specific site. Online markets in Baltic countries are growing fast, but Baltic e-commerce sites are not using a wide enough range of eWOM tools. The aim of this paper is – to evaluate how eWOM through ORS is perceived and used by digital marketing specialists and e-commerce players in the Baltics. Research methods used were: literature analysis on ORS’s influence on consumer purchase decisions, and an expert survey and monitoring study. The research results revealed major barriers for advanced ORS usage in the Baltics, as they discovered a gap between experts' opinion and the current reality in the Baltics. The article provides recommendations to online retailers in the Baltics on improvements that are needed
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MIZINA, Olena. "CURRENT TRENDS IN THE FORMATION OF MARKETING STRATEGY OF TRADE ENTERPRISES." Herald of Khmelnytskyi National University 292, no. 2 (May 2021): 121–27. http://dx.doi.org/10.31891/2307-5740-2021-292-2-20.
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The main scientific goal of this work is to study modern trends in the formation of marketing strategies in the context of the development of e-commerce and Internet communications and to determine the key determinants of this process. Consideration of the theoretical foundations of the formation of marketing strategies in the aspect of modernity has shown that there are new requirements for the formation of enterprise strategies, including functional ones. The approach in which strategic marketing planning is limited to defining a future-oriented overall direction of operations is changing. The emphasis is shifting towards the formation of an efficient market-oriented system with an appropriate allocation of the firm’s resources. The marketing strategy should contain a set of measures to strengthen the competitive position in the target market, and today’s reality is such that it is almost impossible without promoting the company on the Internet. Moreover, today the issue of transition to integrated marketing communications is relevant, and the complex of Internet communications is precisely those new modern tools that can complement and strengthen the classic set of five basic tools (advertising, sales promotion, etc.). A study was conducted on the possibilities and feasibility of using Internet tools and relevant information and communication technologies in the field of market research, product promotion, and effective use of resources. On the example of one of the most competitive niches in the field of e-commerce (sales of electronics and household appliances), a study of key trends in online sales of Ukrainian online stores was carried out, directions for developing an online promotion strategy were determined, based on the goals and restrictions of the market. From a modern point of view, the individual elements of the marketing complex, their semantic content are considered, an assessment of the strengths and weaknesses of various Internet communication channels is presented, which makes it possible to design their growth zones within the framework of solving problems and achieving the goals of specific market entities.
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Luo, Bingzhu. "How The Livestream Marketing Model Influence the Consumer Decision-Making Process Amid the COVID-19?" BCP Business & Management 14 (November 24, 2021): 128–38. http://dx.doi.org/10.54691/bcpbm.v14i.137.
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The emerging of new media platforms and technology advancements is changing the landscape of online retailing and "touchpoints" in the consumer journey. How does the livestream marketing model influence the consumer decision-making process, and why it achieves exponential market growth within years are significant to answer? This article utilized the Five-Stage Model of the Consumer Buying Process, content, and data analysis method to conduct an in-depth case study of Alibaba's Taobao T-mall "Double 11" livestream marketing campaign amid COVID-19. The result shows that livestream marketing plays as an amplifier and filter that stimulates consumers to make the most cost-efficient purchase choices and largely shortens decision-making time. It undertakes the responsibilities of simultaneously entertaining the audience with intriguing digital content and providing consumers with seamless purchase experiences. The high integration degree between supply chain and livestreamers, showrooms and online e-commerce stores, brands and consumers empowers livestream marketing to convert public traffic pools into precisely segmented private traffic communities. Supported by a mature ecosystem, livestreaming will help create a multi-win situation for brands, consumers, online retailers, livestreamers, and e-commerce platforms with a lower barrier to entry and higher conversion rate across niche markets. This article is applicable to further studies in the academic fields of digital marketing, online retailing, psychology, economics, business, and sociology. It will also provide marketers and brands with strategic tools to better understand consumers' decision-making process, adapt to new alternations of "moment that matters", precisely target segmented audience groups, and enhance overall business performance.
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Shareef, Mahmud Akhter, Yogesh K. Dwivedi, Vinod Kumar, Gareth Davies, Nripendra Rana, and Abdullah Baabdullah. "Purchase intention in an electronic commerce environment." Information Technology & People 32, no. 6 (December 2, 2019): 1345–75. http://dx.doi.org/10.1108/itp-05-2018-0241.
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Purpose The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of trust, the cost of products/services and operational performance (OP) – all of which in turn is postulated to contribute to purchase intention (PI) when shopping online. Design/methodology/approach In order to accomplish the specified aim, this study first conducted an experiment by involving the students from a university in Bangladesh. Then a survey was conducted to capture their opinion based on the previous experiment. Findings The study identified that in e-commerce, OP and trust have potential impact on pursuing consumers’ PI. Traditionally, price is always an issue in marketing; however, for e-commerce, this issue does not have direct impact on PI. Research limitations/implications The main limitation of this study is that a less established e-commerce example was utilized to conduct the experiment and survey for validating the model. Also, the study was conducted only in the context of Bangladesh and a student sample was utilized. Future studies can test the model in different contexts (particularly to verify the impact of privacy) by utilizing data from consumers. Practical implications This study has resolved a controversial issue by generating clear guidelines that the overall conjoint effect of OP, trust, and price on PI is neither negative nor neutral. Synergistically, the application of these controlling tools of identity theft can substantially enhance consumers’ trust, which is the single most predictor to pursue consumer PI. Originality/value This study has provided in-depth insight into the impact of different controlling measures in e-commerce PI. Practitioners have potential learning from this study that if consumers find the application of different controlling mechanisms against cybercrimes, particularly identity theft, enhancing the reliability, authenticity and security of transactions in this virtual medium, they do not mind paying a higher price. Such insights have not been provided by existing studies on this topic. Developing trust on e-commerce purchase is the driving force, not the price.
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Zhang, Lin. "Optimization of the Marketing Management System Based on Cloud Computing and Big Data." Complexity 2021 (April 26, 2021): 1–10. http://dx.doi.org/10.1155/2021/9924302.
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With the rapid development of the Internet information age, social networks, mobile Internet, and e-commerce have expanded the scope of Internet applications. The “big data” era is a challenge and chance for companies and has a great impact on social economy, politics, culture, and people’s lives. An accurate marketing system is developed based on J2EE, and the architecture is selected from the user layer, business logic layer, and data layer and the B/S3 layer application (three-tier application), including three layers of crip-dm and semma. And, other process methods are used. Data-mining-based marketing system information solutions consist of several parts, such as requirement analysis, design, implementation, and testing. This paper introduces data mining technology to the marketing business based on the practical use and design IT solutions for precision marketing, attribute selection tools, attribute analysis tools, modeling prediction tools, and others. This paper introduces a precision marketing system based on data mining technology. The system passes the actual test and the deployment and the operation of this system are confirmed. The system, which can improve marketing activity, is tested, and the development and operation of this system markedly increase the company’s earnings.
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Selfina Pare. "The Implementation Of E - Commerce Entrepreneurs Craftsmen Crocodile Skin: (Case Study Daniel Skin)." International Journal of Science, Technology & Management 2, no. 3 (May 27, 2021): 875–79. http://dx.doi.org/10.46729/ijstm.v2i3.219.
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The implementation of E-Commerce Entrepreneurs Craftsmen Crocodile Skin ( Case Study Daniel the Skin) is Used as a means of supporting the business processes that occur on Daniel's Skin which is not yet using the internet media. During this time Daniel Skin Merauke only promote their business place with the print media, radio, and business cards. Daniel skin not promote products through the internet so that the scope of marketing its products has not been extensive, in addition, the sales process is still using a manual system the customer where the consumer has to come to Daniel's skin to conduct a transaction. Daniel Skin needs an E-Commerce application that is able to help to promote their products, and make the process a transaction become more varied, as well as help make the reporting sales of more detailed, so that the productivity of Daniel the Skin can be maximized. Metrode used in this study is the Waterfall method. Applications created with Tools or software support such as Dreamweaver,PHP,Database MySQL And CSS Photoshop. The results of the research and testing of the system performed as a supporting media to help Daniel Skin to maximize the sales of their products and help increase the turnover of their income.
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Alexakis, Theodoros, Nikolaos Peppes, Konstantinos Demestichas, and Evgenia Adamopoulou. "A Machine Learning-Based Method for Content Verification in the E-Commerce Domain." Information 13, no. 3 (February 26, 2022): 116. http://dx.doi.org/10.3390/info13030116.
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Analysis of extreme-scale data is an emerging research topic; the explosion in available data raises the need for suitable content verification methods and tools to decrease the analysis and processing time of various applications. Personal data, for example, are a very valuable source of information for several purposes of analysis, such as marketing, billing and forensics. However, the extraction of such data (referred to as person instances in this study) is often faced with duplicate or similar entries about persons that are not easily detectable by the end users. In this light, the authors of this study present a machine learning- and deep learning-based approach in order to mitigate the problem of duplicate person instances. The main concept of this approach is to gather different types of information referring to persons, compare different person instances and predict whether they are similar or not. Using the Jaro algorithm for person attribute similarity calculation and by cross-examining the information available for person instances, recommendations can be provided to users regarding the similarity or not between two person instances. The degree of importance of each attribute was also examined, in order to gain a better insight with respect to the declared features that play a more important role.
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Malchyk, Mariana, Olena Popko, Oksana Martyniuk, Ilona Adasiuk, and Iryna Oplachko. "Brand Promotion Strategy in the Internet Services Market." Scientific Horizons 24, no. 7 (December 29, 2021): 100–108. http://dx.doi.org/10.48077/scihor.24(7).2021.100-108.
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Digital technologies have become an integral part of modern life, the Internet services market is rapidly developing all over the world, which requires business companies to enter cyberspace. Staying on the Internet has long been an obligatory part of the business not only for large multinational companies but also for small regional and local business structures. It is not just the presence of a website or a group in social networks that is important, a brand communication strategy is necessary. The relevance of the studied subject is due to the need to increase the competitiveness of Ukrainian companies in the field of Internet marketing. The purpose of the article is to develop standard recommendations for strategic brand promotion in the Internet services market, to study the most effective promotion tools and communication channels with the audience in cyberspace. The leading methods for studying the problem were sociological and statistical methods. The technologies of system analysis and modeling are applied. The article analyses the best international and industry branding practices in cyberspace, examines the e-commerce market in Ukraine, and structures the main trends in its development. The material of the article formulates the mechanism for developing and introducing a brand positioning strategy in the e-commerce market, the main characteristics of successful branding, structures recommendations for the use of marketing technologies on the Internet. An important component of the research is the analysis of digital marketing tools and communication channels in the Internet services market. The materials of the article are of practical importance for the business community, specialists in the field of public relations, marketing, advertising, sales departments, and other specialists in the field of management. Effective brand management of Internet services allows increasing the commercial results of one's business, provides additional competitive advantages
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ORZAN, MIHAI CRISTIAN, MARGARETA STELA FLORESCU, OCTAV IONUT MACOVEI, SORIN BURLACU, and OLGUTA ANCA ORZAN. "The effects of online marketing on financial performance in the textile industry." Industria Textila 71, no. 03 (June 28, 2020): 288–93. http://dx.doi.org/10.35530/it.071.03.1826.
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Although Romania has an Internet penetration rate of 73.8%, over the world average, below the European Union average of 85.2%, Romanian Internet users ranked 28th in online shopping, the lowest position in EU, while the Romanian enterprises are the least digital in the EU ranking on the lowest positions in using social media and e-commerce. The aim of this paper is to examine the impact of using online marketing tools in the development and implementation of marketing strategies and their impact on organizational performance in the textile industry. We propose an empirical model, rooted in an in-depth survey of over 897 Romanian organizations acting on the textile industry market (production, distribution or retail), which gives us a general overview of antecedents of online marketing success and its impact on organizational performance
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Saher, L., V. Lazorenko, and K. Shevchenko. "ONLINE TRADING DEVELOPMENT IN CONDITIONS OF COVID-19 PANDEMIC CRISIS." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 4 (2020): 29–36. http://dx.doi.org/10.21272/1817-9215.2020.4-4.
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The COVID-19 pandemic has had a significant impact on business in Ukraine and around the world. Thus, quarantine has almost stopped a number of industries, including retail (except for food), hotel and restaurant business, air transportation. Due to the introduction of quarantine, domestic enterprises froze investment processes. Most outlets were not ready for the abrupt closure of physical outlets and the inability to sell off-the-shelf products, necessitating a rapid transition to online commerce. Accordingly, it was the pandemic crisis that became the catalyst for e-commerce. However, it should be noted that many companies found it difficult to make a full or partial transition due to lack of experience and understanding of promising ways of development as a subject of the e-commerce market. Accordingly, we can talk about the prospects and the need to study certain issues of e-commerce, in particular in Ukraine. The aim of the work is to identify ways to develop online trade in Ukraine under the influence of the pandemic crisis. The research used methods of comparison, systematization and logical generalization, trend analysis (using Google Trends), bibliometric analysis (using VOSviewer 1.6.16). The authors conducted a trend analysis, the results of which show a gradual increase in the number of requests by 2018 and a rapid increase since 2019, which is most likely due to a pandemic, when many stores faced problems with product sales. The results of bibliometric analysis show a change in the trend of publishing activity towards the transition from online trading in combination with marketing management, trade marketing tools, consumer behavior analysis to algorithmization and mathematical modeling of consumer behavioral patterns. There is a clear tendency to increase public and scientific interest in this issue. At the same time, the share of domestic publications on this topic is insignificant. Based on the analysis of trends in online trade, the authors proposed promising ways to develop it, identified their advantages, disadvantages and complexity of implementation in Ukraine.
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Yuliani, Rahma, Kasyful Anwar, and Adisti Rahmatiasari. "Pendampingan Pembuatan E-Marketplace dan Laporan Keuangan pada UP2K "Mulan" Khususnya Dasa Wisma "Mawar"." Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul) 1, no. 2 (November 8, 2021): 112. http://dx.doi.org/10.20527/ilung.v1i2.4061.
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Program Pengabdian Kepada Masyarakat in partner with Usaha Peningkatan Pendapatan Keluarga (UP2K) “Mulan” which consists of Dasa Wisma “Mawar” in the Kelayan Dalam, Banjarmasin city. Mitra is a Dasa Wisma community that has members from women who have micro businesses. The home-based businesses that are carried out by the Dasa Wisma women are in the form of dry and wet food products, including Sago Tempe Chips, Rengginang, Banana Chips, Betel Nut, Porridge Bingka, Rolls, Cakes, Resoles And Pies. Product sales are still carried out conventionally, namely deposited at a souvenir center shop, sold directly in traditional markets or receiving orders from certain parties, there are no records or bookkeeping, the production process still uses simple tools. Based on the analysis of the situation, the problems faced by partners are the partner marketing aspect regarding the e-marketplace, the financial aspect related to financial reports, and the production aspect is still being done with household appliances.Thus, the solution offered to solve partner problems is to conduct e-commerce socialization & training along with the preparation of financial reports. The activity method begins with the preparation stage, then the implementation stage, and finally the mentoring and reporting stage which is planned to be completed within a period of 8 months. The results after implementing the program have been achieved, namely, business actors have increased understanding of the importance of e-commerce, especially online marketing and understanding finances. In addition, partners who previously did not have a Shopee and Tokopedia account after the training already have an account registered with Shopee and can be used in business activities. Next partners are given a cash book so they can record costs and sales.
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Lipych, Lubov, and Anna Mokhniuk. "E-BUSINESS IN UKRAINE: PECULIARITIES, TENDENCIES, PROSPECTS." Economic journal of Lesia Ukrainka Eastern European National University 1, no. 21 (March 30, 2020): 74–79. http://dx.doi.org/10.29038/2411-4014-2020-01-74-79.
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Introduction. It is evident that the electronic business plays a central role in the economy development, facilitating the exchange of information, goods, services, and payments. We feel very strongly that entrepreneurs who understand the role and significance of e-business and are ready to meet the sharply expanding scale of cross-border e-commerce will be the winners of tomorrow in the world market. An initial point to underline in connection with these tendencies is that business which does not give some attention to e-business and e-marketing promotion could very easily loose its place on the market. This explains the hyper attention to the e-business nowadays and as a result the necessity of studying this question.
The purpose of the article is to study the characteristic features of e-business in Ukraine, to determine the latest tendencies of its development and to propose the certain steps to increase its growth.
Results. Recent researches support the view that organizations can have a significant benefit of using e-business tools in their everyday operations. The article examines the benefits, problems and limitations of e-business in Ukraine. It has been distinguished that Ukraine is an attractive market for the development of e-commerce. It has a large potential for e-business and its related activities. In 2018 Ukraine ranked the 2nd place in the turnover growth of online usage among European countries. A major factor stimulating Internet growth is the drastic improvement of the telecommunications infrastructure in the country. Advantages and risks of new electronic marketing techniques were considered in the article. The main strengths of online marketing system are high quality customer service, greater reach, time saving customer loyalty, easy access to information, 24 hours access and personal contact with the customer. Considering the risks, it was admitted that e-marketing requires considerable time investment to get the results and it takes a long time to generate meaningful interactions. Conditions that should be arranged for successful e-business model implementation were determined. It was pointed out that in order to increase the development of e-business in Ukraine that certain steps such as harmonizing of essential laws and standards to the European ones, enhancing the use of web analytics tools, providing an appropriate choice of communication channels and improving administrative regulations regarding e-business procedures should be taken. In this regard, Ukrainian businesses need all the support they can get from policymakers and regulators in order to be able to grow in an increasingly competitive global market.
In conclusion, in order to stay effective, to improve operational efficiency, profitability, and to strengthen their competitive position business organizations should definitely adopt e-business model. It is not enough to have high quality products or services to operate successfully in the market; productive introduction of new e-business models is vital in a computerised electronic environment. In this regard, if Ukrainian government wants its companies to fully play their role in a globalized world, it needs to create a harmonized market and a favourable environment where domestic e-business companies can flourish. Prospects for further research can be seen in the analysis of the methods of measuring the effectiveness of different e-business models.
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Vynogradova, Olena, Nina Drokina, Natalia Yevtushenko, Veronika Darchuk, and Mykhailo Irtlach. "Theoretical approaches to the definition of Internet marketing: Ukrainian dimension." Innovative Marketing 16, no. 1 (March 30, 2020): 89–103. http://dx.doi.org/10.21511/im.16(1).2020.09.
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Despite the rapid growth rate, the scientific base and theoretical development of Internet marketing in Ukraine requires scientific justification and additional research. This paper highlights the problems associated with the unclear position among scientists and experts in defining the concept of “Internet marketing” because the concept is quite new and practically unexplored, consists of two words, each of which has its meaningful content.The paper aims, based on the analysis of conceptual theoretical approaches of scientists and marketers, to formulate the conceptual definition of “Internet marketing,” considering modern features of Internet marketing activity.The research considers the basic theoretical and practical definitions of “Internet marketing” in accordance with the conceptual and categorical approaches. According to the supporters of the descriptive approach, the definition of Internet marketing characterizes, as part of e-commerce, the set of Internet marketing tools, while ignoring the relationship with traditional marketing. Supporters of the conservative approach consider Internet marketing as an integral part of traditional marketing and do not pay due attention to the technical capabilities and limitations of the Internet.To form a comprehensive definition of Internet marketing, which would take into account all aspects of Internet marketing, this paper considers the Internet marketing features, according to the “6I” Internet marketing model of McDonald and Wilson, supplemented by characteristics of the modern conditions of the Ukrainian Internet market, like reactivity, dynamic pricing, innovation, complexity of implementation, and others.
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Reyhan, Fahmi, Karina Ayu Tangkau, Levin Nathanael, Shamar Kharisma, Steven Bagus Anzhari, Sylvia Oetomo, Thendi Narada, and Sonny Agustiawan. "Pengembangan Usaha Kecil dan Menengah Kerajinan Bambu dalam Peningkatan Kualitas Produk dan Pemasarandi Desa Ciputri, Pacet, Cianjur." Jurnal Pemberdayaan Masyarakat Indonesia 1, no. 1 (November 11, 2019): 204–18. http://dx.doi.org/10.21632/jpmi.1.1.204-218.
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The development of small and medium enterprises is one part of the activities of the 2019 Community Development program held by Universitas Prasetiya Mulya with the aim of developing businesses in several villages, one of which is Ciputri Village. One of the partners who received assistance was the bamboo business. With this assistance, it is hoped that this business can continue to grow to improve the lives of partners. The efforts made to develop this business are through improving the quality of the tools and materials used. The manual bamboo carving tool that was previously used is replaced by an electric carving tool that can produce products faster and of good quality. In addition, marketing is also done not only via offline stores, but through several social media and other e-commerce to simplify the product marketing process.
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Lee, Yun Jung, and Alan J. Dubinsky. "Consumers’ desire to interact with a salesperson during e-shopping: development of a scale." International Journal of Retail & Distribution Management 45, no. 1 (January 9, 2017): 20–39. http://dx.doi.org/10.1108/ijrdm-04-2016-0058.
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Purpose The purpose of this paper is to develop a desire to interact with a salesperson scale and to explore possible tools for replacing salespeople on e-commerce websites. Design/methodology/approach For the exploratory phase of this paper, Study 1 used in-depth consumer interviews. Quantitative surveys were conducted for Studies 2 and 3. Findings A two-dimensional (instrumental and autotelic) eight-item scale for desire to interact with a salesperson was developed. The results of Study 3 suggested that e-tailers can increase customer satisfaction by implementing effective customer-based information (e.g. customer reviews) and e-contact features (e.g. live chatting with a salesperson). Research limitations/implications Although the current study validated the scale, a future study should further validate this scale in different contexts. Originality/value The present research was the first attempt to develop a desire to interact with a salesperson scale. This new scale now makes it possible to acknowledge differences in a desire to interact with a salesperson across demographics, product types, shopping purposes, etc., which should improve customer experience management.
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Yulia, Mutiara. "Pengembangan Model E-Commerce Melalui Rekayasa Proses Bisnis Untuk Penggunaan Modul Voucher Pada Website Rubylicious." SOSIOHUMANITAS 21, no. 2 (January 9, 2020): 116–25. http://dx.doi.org/10.36555/sosiohumanitas.v21i2.1250.
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On sales transactions in Rubylicious website is lower than the online sales through the instagram on April to September 2017. So that is necessary to do research about the factors that affect on consumer online purchases. The research aims to understand the consumer interest towards website usages in Rubylicious purchases; design the business process model based on identification result and create the new business development strategy; and build the prototype about the puchases on website. Collecting primary data by in-depth interview with Rubylicious owner and 10 Rubylicious customer. This study focuses on analyzing the customer interest in Rubylicious purchase. Indicators in this research is about the understanding the relevance of consumer’s attitudes with (1) Consumer Online Behavior, (2) Digital Marketing, And (3) Website Purchasing Decision. The result showed that the respondents were satisfied with the product, price, quality and servicing. There are 5 respondents that interest in purchase repeat order in Rubylicious, 4 respondents doubt in purchase repeat order, that need the support factors that can trigger the repeat purchases. 8 respondents interest in promo when purchasing on the website. Coupon voucher for triggering consumer to make purchases via Rubylicious website. Therefore, the modeling the new business process recommendation system using Context Diagram / Data Flow Diagram (DFD) focused on coupon voucher features which is equipped with the prototype design using the opensource e-commerce system tools. In this model system there are six entities, they are: Customer, Web Admin, Finance, Bank, Logistic, and courier. There are three datastores in all levels these are: Product, Customer, Order Data.
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Vardanidze, Tinatin, and Andrea Benedek. "Online business analysis on the bases of 7c elements." Acta Carolus Robertus 9, no. 2 (2019): 187–97. http://dx.doi.org/10.33032/acr.2019.9.2.187.
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The Business Model has become one of the most widely used term in the last decades. Notably, online businesses continue to increase as consumers leverage new shopping and service channels. However new research highlights that consumers are increasingly leveraging online information for better comparison of product and service before finalizing the purchase. Therefore, the main objective of the research paper is to deepen the understanding of online business models and its impact on customer behavior. In today’s business world, the dynamics of technological development stimulates consumers’ flexibility and convenience. As, marketing and management strive to explain customers behavior with various theories and tools, I examine the first impression of online shoppers when they visit the website. Observing e-commerce websites home page in accordance with the 7C marketing framework guided and supported to find the customers’ motivation for online shopping and come back to the site.