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Books on the topic 'Marketing metrices'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Lehmann, Donald R. Marketing metrics and financial performance. Marketing Science Institute, 2006.

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2

Lehmann, Donald R. Marketing metrics and financial performance. Marketing Science Institute, 2006.

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3

Lehmann, Donald R. Marketing metrics and financial performance. Marketing Science Institute, 2006.

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4

Paul, Farris, ed. Marketing metrics: The definitive guide to measuring marketing performance. Wharton School Pub., 2010.

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5

Farris, Paul. Marketing metrics: The definitive guide to measuring marketing performance. 2nd ed. FT Press, 2010.

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6

Paul, Farris, ed. Marketing metrics: The definitive guide to measuring marketing performance. Wharton School Pub., 2010.

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7

Paul, Farris, ed. Marketing metrics: The 50+ metrics every executive needs to master the new rules of marketing. Wharton School Pub., 2010.

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8

Paul, Farris, ed. Key marketing metrics: The 50+ metrics every manager needs to know. Financial Times Prentice Hall, 2009.

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9

Sterne, Jim. Social Media Metrics. John Wiley & Sons, Ltd., 2010.

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10

Sterne, Jim. Web Metrics. John Wiley & Sons, Ltd., 2002.

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11

Davis, John. Measuring marketing: 103 key metrics every marketer needs. John Wiley & Sons (Asia), 2007.

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12

Arikan, Akin. Multichannel marketing: Metrics and methods for on and offline success. Wiley Technology Pub., 2008.

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13

Ambler, Tim. Marketing and the bottom line: New metrics of corporate wealth. Financial Times Prentice Hall, 2000.

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14

Marion, Debruyne, Hubbard Katrina, and Marketing Science Institute, eds. Marketing metrics: October 5-6, Four Seasons Hotel, Toronto, Canada. Marketing Science Institute, 2000.

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15

Farris, Paul, Neil Bendle, David Reibstein, and Phillip Pfeifer. Marketing Metrics. Pearson Education, Limited, 2021.

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16

Marketing Metrics. Wharton School Publishing (Paula), 2007.

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17

Farris, Paul, Neil Bendle, David Reibstein, and Phillip Pfeifer. Marketing Metrics. Pearson Education, Limited, 2021.

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18

Marketing Metrics. PEARSON INDIA, 2016.

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19

Marketing Metrics. Pearson Education, Limited, 2020.

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20

Marketing Metrics. Wharton School Publishing, 2007.

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21

TSAMBA, Nicodeme. Internet Marketing Metrics. Lulu Press, Inc., 2020.

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22

Moreira, Fernando Maciel. Internet Marketing Metrics. Independently Published, 2019.

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23

Marketing Value Metrics. Kogan Page, Limited, 2014.

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24

Bendle, Neil T.; Farris, Paul W.; Pfefier, Philip E.; Reibstein, David J. Metrike marketing. Mate, 2014.

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25

Marketing metrics: Measuring & defending marketing budgets. Wharton School Publishing, 2007.

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26

Marketing Metrics in Action. Racom Communication, 2008.

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27

Dugar, Anurag, and Mani Shreshtha. Marketing Metrics: Beyond Clickbaits. SAGE Publications India Pvt, Ltd., 2022.

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28

Maklan, Stan, Malcolm McDonald, and Peter Mouncey. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page, Limited, 2014.

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29

Marketing metrics: 50+ metrics every executive should master. Wharton Press, 2006.

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30

Reibstein, David J., Paul W. Farris, Neil T. Bendle, and Phillip E. Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School Publishing, 2006.

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31

Reibstein, David J., Paul W. Farris, Neil T. Bendle, and Phillip E. Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School Publishing, 2006.

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32

Farris, Paul, Neil Bendle, David Reibstein, and Phillip Pfeifer. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Pearson Education Australia, 2017.

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33

Sterne, Jim. Social Media Metrics. Wiley & Sons, Incorporated, John, 2010.

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34

Marketing metrics: Evaluating advertising & promotions. Wharton School Publishing, 2007.

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35

Farris, Paul, Neil Bendle, David Reibstein, and Phillip Pfeifer. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. FT Press, 2015.

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36

Farris, Paul, Neil Bendle, David Reibstein, and Phillip Pfeifer. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Pearson Education, Limited, 2011.

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37

Farris, Paul, Neil Bendle, David Reibstein, and Phillip Pfeifer. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Pearson Education, Limited, 2015.

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38

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Pearson FT Press, 2015.

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39

Marketing metrics: Tracking customers & market share. Wharton School Publishing, 2007.

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40

Marketing metrics: Optimizing price for profits. Wharton School Publishing, 2007.

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41

Marketing Analytics: Strategic Models and Metrics. CreateSpace Independent Publishing Platform, 2013.

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42

Poston, Leslie. Social Media Metrics for Dummies. Wiley & Sons, Incorporated, John, 2012.

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43

McDonald, Malcolm, and Peter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page, Limited, 2011.

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44

Inge, Christina. Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. Kogan Page, 2022.

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45

Inge, Christina. Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. Kogan Page, Limited, 2022.

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46

Inge, Christina. Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. Kogan Page, Limited, 2022.

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47

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page, Limited, 2011.

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48

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Pearson Education, Limited, 2021.

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49

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Pearson Education, Limited, 2021.

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50

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Pearson Education, Limited, 2021.

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