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Relevant bibliographies by topics / Marketing mix- analiza SWOT

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Journal articles

Academic literature on the topic 'Marketing mix- analiza SWOT'

Author: Grafiati

Published: 24 April 2022

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Journal articles on the topic "Marketing mix- analiza SWOT"

1

Darus, Brilian Handika, and Lia Nirawati. "Strategi Bauran Pemasaran (Marketing Mix) Dalam Meningkatkan Penjualan Umkm Kaca Ukir." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (2021): 179–86. http://dx.doi.org/10.47927/jikb.v12i1.103.

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UMKM merupakan bisnis yang bisa dikembangkan salah satunya yaitu kerajinan kaca ukir. Eka jaya glass art merupakan salah satu UMKM di kota sidoarjo yang memiliki produk yang unik. Penelitian ini dilakukan untuk mengembangkangkan UMKM kaca ukir sehingga dapat dikenal oleh masyarakat, dengan dilakukan Analisa bauran pemasaran 4P yang meliputi (product, price, place dan promotion). Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan analisi SWOT. Populasi dalam penelitian ini adalah pihak management dan konsumen UMKM kaca ukir. sampel yang dipilih oleh peneliti berjumlah 47 orang

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2

Ira Promasanti Rachmadewi, Auliya Firdaus, Qurtubi Qurtubi, Wahyudhi Sutrisno, and Chancard Basumerda. "Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah." Jurnal INTECH Teknik Industri Universitas Serang Raya 7, no. 2 (2021): 121–28. http://dx.doi.org/10.30656/intech.v7i2.3968.

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Situasi pandemi berkepanjangan memaksa XYZ Furniture merubah pola pemasaranya dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi digital marketing yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisa STP (Segmenting, Targeting, Positioning), Marketing Mix, dan SWOT. Proses penelitian kualitatif ini dilakukan terhadap kegiatan digital marketing yang dilakukan perusahaan. Diketahui data dari total keseluruhan 46 responden, media sosial y

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3

Natakusuma, Dany. "Strategi Diferensiasi Produk Event Dalam Manajemen Pemasaran Untuk Menghadapi Pandemi Covid-19." Journal of Event, Travel and Tour Management 1, no. 1 (2021): 25–33. http://dx.doi.org/10.34013/jett.v1i1.612.

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Pandemi COVID- 19 membuat sektor pariwisata turun yang mengakibatkan turunnya pendapatan maupun event yang ditangani oleh perusahaan sehingga tidak mencapai target. Penelitian ini bertujuan untuk mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Teknik analisis yang digunakan adalah teknik analisis deskriptif kualitatif dan alat yang digunakan adalah bauran pemasaran (marketing mix) 7p yaitu; product, price, place, promotion, people, process, dan pysical evidence. Teknik analisis data tersebut akan dipertajam menggunakan an

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4

Guntarayana, Indria, Krisma Putri, and Ratih Y. Chuly. "ANALISA STRATEGI DALAM PEMASARAN (Studi Kasus pada Mie Gacoan di Karangtengah Kota Blitar)." AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi 11, no. 2 (2018): 46–56. http://dx.doi.org/10.35457/akuntabilitas.v11i2.1099.

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The marketing strategy is an important thing for the sustainability of a business, therefore this research was conducted with the aim to find out the marketing strategy of the gacoan noodle culinary business in Karangtengah, Blitar City. Due to the many existing noodle restaurants, the competition in this business is getting tougher. Therefore, it is important for noodle restaurant business people to be able to provide satisfaction for consumers through quality products and services in order to compete in the noodle restaurant business. This study uses a qualitative method, for the data collec

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5

Trojanowski, Tomasz. "SWOT Analysis of Sustainable Marketing Mix of Food Industry Enterprises." WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 17 (September 30, 2021): 997–1003. http://dx.doi.org/10.37394/232015.2021.17.92.

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The article is a pioneering attempt to identify the strengths and weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises. The study enriches the poor state of literature on the sustainable marketing and marketing mix. The value of research is to acquire and present new knowledge about the four elements of marketing mix in the sustainable concept. The article may support managers who want to implement the concept of sustainable marketing mix in their companies. The aim of the study is to conduct a SWOT analysis, iden

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6

Srivastava, Garima Gaur, and RK Bhatt. "Marketing the University Libraries: Role of Marketing Mix and SWOT Analysis." Journal of Information Management 8, no. 1 (2021): 1–7. http://dx.doi.org/10.5958/2348-1773.2021.00001.1.

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7

Hutagalung, Chresy Novralina, Nusril, and Teguh Adi Prasetyo. "STRATEGI PENGEMBANGAN PEMASARAN MAKANAN KHAS BENGKULU PADA SENTRA OLEH-OLEH ANGGUT KOTA BENGKULU: APLIKASI AHP DAN SWOT." Jurnal AGRISEP 11, no. 2 (2012): 204–19. http://dx.doi.org/10.31186/jagrisep.11.2.204-219.

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The aim for this research is to know the marketing development strategic of traditional meal in Centra traditional food Anggut Bengkulu City using Analytical Hierarchy Process (AHP) method dan SWOT analysis. The samples are Cita Rasa, Kueku Yovita and Arzel. To find the priority factor from each marketing mix used Analytical Hierarchy Process (AHP) method. This research showed that the priority factor from product mix is the hygiene product (0,1222). The priority factor from price mix is the value for money (0,2025). The priority factor from promotion mix is positioning the local product (0,15

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8

Sekti, Wahyu Broto, and Rendra Armayana. "Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19." Literasi : Jurnal Kajian Keislaman Multi-Perspektif 1, no. 1 (2021): 49–70. http://dx.doi.org/10.22515/literasi.v1i1.3257.

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The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village h

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9

Dewi, Sandra. "Analisis Komparasi Swot Strategi 7P Di Jasa Event Organizer PT. Craton Indonesia Antara Perusahaan dan Klien Di Jakarta Selatan." Journal of Economics and Business UBS 10, no. 1 (2021): 100–108. http://dx.doi.org/10.52644/joeb.v10i1.54.

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This research was conducted at PT. Craton Indonesia that aims to identify SWOT comparasion that are strength and weakness, that are opportunity and threat 7P marketing mix strategy in event organizer service. The format of this research is descriptive method with qualitative data analysis. Descriptive methods focus on the problems or phenomena that exist at the time of the research or the actual, then describe the facts of the problems and accompanied by accurately rational. The results showed there is a PT. Craton Indonesia implemented the 7P marketing mix fairly well and comparsion of SWOT a

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10

Aziz, Darusman. "ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN RESTO ONLINE DAPUR MOEZZAR DI TANGERANG." Inovasi 8, no. 2 (2021): 62. http://dx.doi.org/10.32493/inovasi.v8i2.p62-70.17454.

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Moezzar's Kitchen Online Restaurant is one of the online restaurants engaged in the culinary field. Due to the increasingly fierce competition today, the management needs to review its marketing strategy from either the Market Strategy or the Marketing Mix Strategy. This study aims to determine the variables which are strengths, weaknesses, opportunities, threats and alternative strategies from SWOT Analysis and Marketing Mix Strategy. This research method is a descriptive qualitative research based on SWOT analysis. Research data is analyzed from the results of interviews and Focus Group Disc

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