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Journal articles on the topic 'Marketing mix- analiza SWOT'

Author: Grafiati

Published: 24 April 2022

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1

Darus, Brilian Handika, and Lia Nirawati. "Strategi Bauran Pemasaran (Marketing Mix) Dalam Meningkatkan Penjualan Umkm Kaca Ukir." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (2021): 179–86. http://dx.doi.org/10.47927/jikb.v12i1.103.

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UMKM merupakan bisnis yang bisa dikembangkan salah satunya yaitu kerajinan kaca ukir. Eka jaya glass art merupakan salah satu UMKM di kota sidoarjo yang memiliki produk yang unik. Penelitian ini dilakukan untuk mengembangkangkan UMKM kaca ukir sehingga dapat dikenal oleh masyarakat, dengan dilakukan Analisa bauran pemasaran 4P yang meliputi (product, price, place dan promotion). Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan analisi SWOT. Populasi dalam penelitian ini adalah pihak management dan konsumen UMKM kaca ukir. sampel yang dipilih oleh peneliti berjumlah 47 orang

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2

Ira Promasanti Rachmadewi, Auliya Firdaus, Qurtubi Qurtubi, Wahyudhi Sutrisno, and Chancard Basumerda. "Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah." Jurnal INTECH Teknik Industri Universitas Serang Raya 7, no. 2 (2021): 121–28. http://dx.doi.org/10.30656/intech.v7i2.3968.

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Situasi pandemi berkepanjangan memaksa XYZ Furniture merubah pola pemasaranya dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi digital marketing yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisa STP (Segmenting, Targeting, Positioning), Marketing Mix, dan SWOT. Proses penelitian kualitatif ini dilakukan terhadap kegiatan digital marketing yang dilakukan perusahaan. Diketahui data dari total keseluruhan 46 responden, media sosial y

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Natakusuma, Dany. "Strategi Diferensiasi Produk Event Dalam Manajemen Pemasaran Untuk Menghadapi Pandemi Covid-19." Journal of Event, Travel and Tour Management 1, no. 1 (2021): 25–33. http://dx.doi.org/10.34013/jett.v1i1.612.

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Pandemi COVID- 19 membuat sektor pariwisata turun yang mengakibatkan turunnya pendapatan maupun event yang ditangani oleh perusahaan sehingga tidak mencapai target. Penelitian ini bertujuan untuk mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Teknik analisis yang digunakan adalah teknik analisis deskriptif kualitatif dan alat yang digunakan adalah bauran pemasaran (marketing mix) 7p yaitu; product, price, place, promotion, people, process, dan pysical evidence. Teknik analisis data tersebut akan dipertajam menggunakan an

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Guntarayana, Indria, Krisma Putri, and Ratih Y. Chuly. "ANALISA STRATEGI DALAM PEMASARAN (Studi Kasus pada Mie Gacoan di Karangtengah Kota Blitar)." AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi 11, no. 2 (2018): 46–56. http://dx.doi.org/10.35457/akuntabilitas.v11i2.1099.

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The marketing strategy is an important thing for the sustainability of a business, therefore this research was conducted with the aim to find out the marketing strategy of the gacoan noodle culinary business in Karangtengah, Blitar City. Due to the many existing noodle restaurants, the competition in this business is getting tougher. Therefore, it is important for noodle restaurant business people to be able to provide satisfaction for consumers through quality products and services in order to compete in the noodle restaurant business. This study uses a qualitative method, for the data collec

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Trojanowski, Tomasz. "SWOT Analysis of Sustainable Marketing Mix of Food Industry Enterprises." WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 17 (September 30, 2021): 997–1003. http://dx.doi.org/10.37394/232015.2021.17.92.

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The article is a pioneering attempt to identify the strengths and weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises. The study enriches the poor state of literature on the sustainable marketing and marketing mix. The value of research is to acquire and present new knowledge about the four elements of marketing mix in the sustainable concept. The article may support managers who want to implement the concept of sustainable marketing mix in their companies. The aim of the study is to conduct a SWOT analysis, iden

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Srivastava, Garima Gaur, and RK Bhatt. "Marketing the University Libraries: Role of Marketing Mix and SWOT Analysis." Journal of Information Management 8, no. 1 (2021): 1–7. http://dx.doi.org/10.5958/2348-1773.2021.00001.1.

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Hutagalung, Chresy Novralina, Nusril, and Teguh Adi Prasetyo. "STRATEGI PENGEMBANGAN PEMASARAN MAKANAN KHAS BENGKULU PADA SENTRA OLEH-OLEH ANGGUT KOTA BENGKULU: APLIKASI AHP DAN SWOT." Jurnal AGRISEP 11, no. 2 (2012): 204–19. http://dx.doi.org/10.31186/jagrisep.11.2.204-219.

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The aim for this research is to know the marketing development strategic of traditional meal in Centra traditional food Anggut Bengkulu City using Analytical Hierarchy Process (AHP) method dan SWOT analysis. The samples are Cita Rasa, Kueku Yovita and Arzel. To find the priority factor from each marketing mix used Analytical Hierarchy Process (AHP) method. This research showed that the priority factor from product mix is the hygiene product (0,1222). The priority factor from price mix is the value for money (0,2025). The priority factor from promotion mix is positioning the local product (0,15

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Sekti, Wahyu Broto, and Rendra Armayana. "Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19." Literasi : Jurnal Kajian Keislaman Multi-Perspektif 1, no. 1 (2021): 49–70. http://dx.doi.org/10.22515/literasi.v1i1.3257.

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The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village h

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Dewi, Sandra. "Analisis Komparasi Swot Strategi 7P Di Jasa Event Organizer PT. Craton Indonesia Antara Perusahaan dan Klien Di Jakarta Selatan." Journal of Economics and Business UBS 10, no. 1 (2021): 100–108. http://dx.doi.org/10.52644/joeb.v10i1.54.

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This research was conducted at PT. Craton Indonesia that aims to identify SWOT comparasion that are strength and weakness, that are opportunity and threat 7P marketing mix strategy in event organizer service. The format of this research is descriptive method with qualitative data analysis. Descriptive methods focus on the problems or phenomena that exist at the time of the research or the actual, then describe the facts of the problems and accompanied by accurately rational. The results showed there is a PT. Craton Indonesia implemented the 7P marketing mix fairly well and comparsion of SWOT a

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10

Aziz, Darusman. "ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN RESTO ONLINE DAPUR MOEZZAR DI TANGERANG." Inovasi 8, no. 2 (2021): 62. http://dx.doi.org/10.32493/inovasi.v8i2.p62-70.17454.

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Moezzar's Kitchen Online Restaurant is one of the online restaurants engaged in the culinary field. Due to the increasingly fierce competition today, the management needs to review its marketing strategy from either the Market Strategy or the Marketing Mix Strategy. This study aims to determine the variables which are strengths, weaknesses, opportunities, threats and alternative strategies from SWOT Analysis and Marketing Mix Strategy. This research method is a descriptive qualitative research based on SWOT analysis. Research data is analyzed from the results of interviews and Focus Group Disc

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Oktaviyanti, Dwi, Masyhuri Masyhuri, and Jangkung Handoyo Mulyo. "ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT." Agro Ekonomi 26, no. 2 (2016): 168. http://dx.doi.org/10.22146/agroekonomi.17269.

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This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit of

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12

Rahmawati, Nilam, Agus Setiadi, and Mukson Mukson. "Analisis Strategi Marketing Mix Produk UMKM Kopi Muria di Kabupaten Kudus." Agroland: Jurnal Ilmu-ilmu Pertanian 28, no. 2 (2021): 156–65. http://dx.doi.org/10.22487/agrolandnasional.v28i2.825.

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Kopi merupakan salah satu komoditas pertanian yang mempunyai peluang pasar yang baik. Konsumsi kopi setiap tahun mengalami peningkatan, hal ini menyebabkan tingginya permintaan kopi. Salah satu kopi yang ada di Kabupaten Kudus adalah kopi muria. Tingginya permintaan kopi muria mengharuskan UMKM pengolahan kopi muria menerapkan strategi pemasaran yang tepat. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal UMKM kopi muria, menganalisis strategi pemasaran UMKM kopi muria dan menganalisis strategi prioritas UMKM kopi muria. Metode yang digunakan dalam penelitian adalah me

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Murniawaty, Indri, Sadi Chaula Yuliana Muslikha, and Nina Farliana. "SALTED EGG HOME INDUSTRY MARKETING MIX STRATEGY: CASE STUDY IN INDONESIA." International Journal of Management & Entrepreneurship Research 4, no. 3 (2022): 140–53. http://dx.doi.org/10.51594/ijmer.v4i3.301.

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This study was conducted to analyze how the marketing mix as well as the internal and external environmental conditions in Eni Jaya's Salted Egg business. This study uses a qualitative approach. Research respondents are the perpetrators of Salted Egg SMEs Eni Jaya in the village of Limbangan Wetan, Brebes Regency, Central Java Province, Indonesia. Data collection techniques using interviews and documentation. SWOT analysis was used to analyze the collected data. The results of internal analysis (IFAS) and external analysis (EFAS) show that they are in quadrant II area. Thus, the right strategy

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14

Hanafie, Ahmad, Rizal Syarifuddin, and Kasmarullah Kasmarullah. "PENGEMBANGAN PRODUK KOPI BISANG BERBASIS METODE SWOT ANALISIS DAN MARKETING MIX." ILTEK : Jurnal Teknologi 14, no. 2 (2020): 2045–48. http://dx.doi.org/10.47398/iltek.v14i2.413.

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Kopi merupakan komoditi perkebunan yang masuk dalam kategori komoditi strategis di Indonesia. Tujuan penelitian untuk mengetahui proses produksi dan perkembangan pemasaran kopi bisang. Jenis penelitian ini merupakan penelitian deskriptif berbasis metode SWOT Analisis dan Marketing Mix. Langkah selanjutnya setelah proses identifikasi adalah penilaian masing-masing titik kajian. Berdasrkan penelitian, diketahui proses produksi dan pengembangan pemasaran produk kopi bisang. Pengumpulan data melalui observasi, wawancara dan pembagian kuesioner. Hasil penelitian yang di dapat adalah Angka konstan d

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15

Manuhutu, Fadillah, Ida Ayu Putri Widawati, and Amirosa Ria Satiadji. "ANALISIS STRATEGI BAURAN PROMOSI DAN STRATEGI SALURAN DISTRIBUSI PADA UNIT KELOLA ARCHIPELAGO INTERNATIONAL PADA SITUASI PANDEMI COVID-19 KOTA DENPASAR, BALI." Tulisan Ilmiah Pariwisata (TULIP) 4, no. 2 (2022): 84. http://dx.doi.org/10.31314/tulip.4.2.84-97.2021.

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The objectives of this study are (1) to analyze the marketing promotion strategy of hotel products carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (2) to analyze the marketing distribution channel strategy carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (3) To determine the right promotion strategy and distribution channel strategy during the covid 19 pandemic. This research uses qualitative research. Data analysis uses SWOT analysis where SWOT analysis is a tool used to compile the company's strategic factors.

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Citrawati, Luh Putu. "Strategi Peningkatan Pembelian Wedding Package di Masa Pandemi Covid-19 pada CV. Legacy Bali Wedding, Denpasar." Jurnal Pengabdian Kepada Masyarakat Makardhi 1, no. 2 (2021): 128–37. http://dx.doi.org/10.52352/makardhi.v1i2.696.

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In this reseach the analysis used is the marketing mix of 8P (Product, Price, place, Promotion, People, Process, Physical Evidence, and Productivity and Quality). And analyzed using SWOT analysis (Strengths, Weakness, Oppurtunities and Threats) in order to identify various factors systematically to formulate an appropriate marketing mix strategy carried out by Legacy Bali Wedding. Primary and secondary data obtained and analyzed using for marketing mix startegies namely SO (Strength and Oppurtunities), ST (Strengths and Threats), WO (Weaknesses and Oppurtunities), and WT (Weaknesses and Threat

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17

Szolgayová, Barbora. "Adaption of Marketing Mix for Selected Country." SHS Web of Conferences 135 (2022): 01014. http://dx.doi.org/10.1051/shsconf/202213501014.

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Using the SWOT analysis, it was found that Kofola Plc. is in a sufficiently strong position to enter the foreign market, specifically the Austrian market, and the competition in the Austrian market was further analysed. It showed that there are three major competitors in the market. Using the PEST analysis, information concerning the exchange of goods and exports, or the financial situation of Austrian citizens was found. The company’s marketing mix on the Czech market and its subsequent adaptation to the Austrian market were described. The greatest need for adaptation was identified in the ma

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Yosefa, Yosefa. "USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X." Jurnal Administrasi Bisnis 17, no. 1 (2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.

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PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's

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Rahmah, Mutiara, Ali Ibrahim Hasyim, and Ktut Murniati. "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 4 (2020): 696. http://dx.doi.org/10.23960/jiia.v8i4.4716.

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This research aims to analyze marketing mix, the internal and external environment, and development strategy of tofu agroindustry in Bandar Lampung City. This research uses a survey method. Respondents were owner, employee, consumers, and government which is taken purposively. Technique sampling for consumers were purposive. The method of data analysis is descriptive analysis of 4P (product, price, place, and promotion) and SWOT analysis. The results show that different agroindustry scales, houshold level, medium, and large, applied marketing mix differently, the mix of the product, price, pla

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Fendy Hariatama. "Analisis SWOT Terhadap Pelaksanaan Bauran Pemasaran (Marketing Mix) Pada Lembaga Pendidikan Prima Mandiri Utama Palangka Raya." Edunomics Journal 2, no. 1 (2021): 1–12. http://dx.doi.org/10.37304/ej.v2i1.2078.

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This research focuses on the marketing strategy, which is one of the principle activities done by companies in their effort to secure and enhance the longevity of their business. It also creates and enhances the demands made by consumers. Therefore, increasing sell revenue and making more profits from it. In their effort to get maximum profits, the companies must be able to run the center point of marketing mix. The best way to do it is by applying the SWOT analysis – which stands for strength, weakness, opportunities, and threats – to each of the variable in the marketing mix. The research us

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Adi W, Yoseph Tulus. "Strategi Penjualan Batako UKM Areta Agung Agung Dengan Marketing Mix Dan Produktivitas Parsial." Jurnal Tekno 18, no. 2 (2021): 39–50. http://dx.doi.org/10.33557/jtekno.v18i2.1432.

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Small and Medium Enterprises (SME) of Areta Agung is a brick-and-mortar SME in the city of Palembang. The purpose is to increase the productivity of brick sales. The results based on sales data Market Share as much as 24%. Before improving the strategy formulate external and internal factors. Externally using benchmarking data, namely the comparison of similar SME factors and internal results from brainstorming, namely data obtained from the results of SME of Areta Agung. In this study SWOT analysis is used to find out the strengths, weaknesses, opportunities, threats faced by SME. After that,

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Riyantika, Melda, Ali Ibrahim Hasyim, and Ktut Murniati. "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN PRODUK OLAHAN KOPI ROBUSTA DI KOPERASI TIRTO KENCONO AIR NANINGAN KABUPATEN TANGGAMUS." Jurnal Ilmu-Ilmu Agribisnis 9, no. 4 (2021): 638. http://dx.doi.org/10.23960/jiia.v9i4.5401.

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This study aims to analyze the marketing mix and the development strategy of robusta coffee processed products in the Tirto Kencono Air Naningan Cooperative Tanggamus Regency. The research method used is a case study. The analytical method used is descriptive qualitative analysis and SWOT analysis. The marketing mix applied includes good quality robusta coffee products, cash and discounted prices, personal selling promotions, and accessible road to the cooperative. The internal environments consist of products, financial management, human resources, location, and marketing, while the external

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Ishak, Ach Maulana, and Siti Ning Farida. "Strategi Pemasaran Dalam Meningkatkan Omset Penjualan Pada Kafe Tukuh Kopi Surabaya." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (2021): 196–204. http://dx.doi.org/10.47927/jikb.v12i1.105.

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Tukuh Kopi Surabaya merupakan salah satu usaha di bidang kafe atau food and baverage sebagai objek penelitian ini. Tujuan penelitian ini adalah untuk mengetahui dan mengalisis strategi bauran pemasaran (marketing mix) dalam meningkatkan omset penjualan pada Kafe Tukuh Kopi Surabaya. Metode penelitian yang digunakan ini adalah metode deskriptif kualitatif dengan menggunakan metode analisis SWOT dan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi yang berkaitan dengan strategi bauran pemasaran (marketing mix) yang meliputi produk, harga, promosi dan tempat dan temp

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Livia, Livia. "Peningkatan Produktivitas Pemasaran UMKM Kopi Mentari dengan Pendekatan Analisis SWOT dan Marketing Mix." SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri 3, no. 1 (2019): 8. http://dx.doi.org/10.32524/saintek.v3i1.538.

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UMKM Kopi Mentari merupakan salah satu UMKM yang bergerak di bidang pengolahan kopi biji di Palembang. Berdasarkan hasil observasi dan wawancara yang dilakukan, diketahui bahwa strategi pemasaran yang diterapkan belum optimal sehingga menyebabkan rendahnya tingkat pemasaran dan keuntungan yang diperoleh. Produktivitas pemasaran saat ini sebesar 1,1249. Dalam merumuskan strategi pemasaran yang tepat, digunakan analisis SWOT untuk mengindentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh UMKM. Kemudian digunakan matriks SWOT untuk menghasilkan strategi perbaikan, yang selanj

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Astini, Widha Swara, and Hijriyantomi Suyuthie. "Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta Pada Masa Covid-19." JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN 2, no. 2 (2021): 116–26. http://dx.doi.org/10.24036/jkpbp.v2i2.29372.

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 Penelitian ini dilatarbelakangi dengan rendahnya tingkat hunian kamar selama masa pandemi Covid-19 serta adanya keluhan pelanggan mengenai tarif kamar yang ditetapkan tidak sebanding dengan fasilitas yang didapatkan dari Hotel Four Points by Sheraton Jakarta, dan Peraturan Pemerintah DKI Jakarta terkait larangan berkerumun serta aturan lainnya dalam upaya pencegahan Covid-19. Penelitian ini dilakukan dengan tujuan untuk menentukan Strategi Pemasaran Marketing Mix yang dapat digunakan di Hotel Four Points by Sheraton Jakarta, mengetahui gambaran strategi EFAS dan IFAS dan mendeskripsikan

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Khairo, Rusdiati. "ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR." Jurnal Riset Manajemen 19, no. 1 (2019): 8. http://dx.doi.org/10.29303/jrm.v19i1.34.

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The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mi

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Andrariladchi, Herdi, and Bugi Satrio Adiwibowo. "Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata." Inter Komunika : Jurnal Komunikasi 3, no. 2 (2018): 219. http://dx.doi.org/10.33376/ik.v3i2.236.

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Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tour

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Teofilus, Teofilus, Sanju Kumar Singh, Timotius FCW Sutrisno, and Anthony Kurniawan. "ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE." MIX JURNAL ILMIAH MANAJEMEN 10, no. 1 (2020): 78. http://dx.doi.org/10.22441/mix.2020.v10i1.006.

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Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell sna

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Virgilenna, Sinta, and I. Putu Anom. "Strategi Pemasaran Pariwisata Sembalun Kecamatan Sembalun Kabupaten Lombok Timur Nusa Tenggara Barat." JURNAL DESTINASI PARIWISATA 6, no. 1 (2018): 171. http://dx.doi.org/10.24843/jdepar.2018.v06.i01.p26.

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The number of tourist arrivals during the low season tends to decline. It also has an impact on sightseeing. Therefore, marketing strategy is very important to be able to increase the number of tourist visit to be able to compete with other tourism object and can give positive impact for society Sembalun. Sembalun tourism is located on Jalan Wisata Rinjani, Sembalun Bumbung, Kab. East Lombok Kec. Sembalun, Sembalun Village of West Nusa Tenggara. This study aims to determine the marketing mix, and marketing strategy at Sembalun Tour. The data collection in this research is done by observa

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Mintu-Wimsatt, Alma. "Comedydriving.com - Online Defensive Driving: A Teaching Case." Journal of Business Case Studies (JBCS) 5, no. 6 (2011): 41. http://dx.doi.org/10.19030/jbcs.v5i6.4731.

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This case highlights the impact of the Internet on the practice of Marketing. Because the Internet and its technologies have given rise to several of non-traditional products, the business approach to marketing issues for web-based products are often questioned. This case illustrates the merits of utilizing traditional strategic marketing tools in charting successful courses of action. For example, the importance of a SWOT analysis in analyzing an ebusiness marketing mix product, price, place and promotion, is emphasized. The case is recommended for either senior- level or graduate-level marke

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Karimbekov, Abdisait. "IMPROVEMENT OF THE MARKETING COMPLEX IN BANKS OF THE ISLAMIC FINANCING PRINCIPLE." Alatoo Academic Studies 19, no. 3 (2019): 218–23. http://dx.doi.org/10.17015/aas.2019.193.23.

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The article considers the issues of improving the marketing mix in banks of the Islamic principle of financing. The object of the study is the subjects of the banking sector, in particular, EcoIslamicBank CJSC, which operates in the Kyrgyz Republic (KR). Based on the results of the study, based on the results of the SWOT analysis, the main measures to improve the marketing activities of EcoIslamicBank CJSC are proposed.

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Muyassarah, Muyassarah. "Analisis SWOT Pada Strategi Pemasaran Produk Simpanan Kurban Di KSPPS BMT NU Sejahtera Cabang Jepara." SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam 1, no. 3 (2019): 69–80. http://dx.doi.org/10.36407/serambi.v1i3.72.

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Purpose-The purpose of this research is to introduce the product to the people of Jepara to participate in the "kurban" saving product at BMT NU Sejahtera through SWOT Analysis. Methods-This study uses qualitative methods and applies analytical techniques from various theoretical references and field data to be analyzed and then concludes logically and critically. The data obtained with the approach of observation, interviews, and documentation. Findings-BMT NU who needs to pay attention to strategies to approach customers, networks, and excellent service. BMT NU Jepara also applie

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Ratnasari, Ike, and Anggraini Wijayanti. "Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM)." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 1, no. 2 (2019): 65. http://dx.doi.org/10.47201/jamin.v1i2.16.

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The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4

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Ernst, Hendrik, and Tom Domenic Götz. "Marketing im ÖPNV: Herausforderungen, Potenziale und Besonderheiten." Der Betriebswirt: Volume 59, Issue 4 59, no. 4 (2018): 29–32. http://dx.doi.org/10.3790/dbw.59.4.29.

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Abstract Der öffentliche Personennahverkehr steht unter dem Einfluss globaler Trends. Entwicklungen wie die Individualisierung der Nachfrage, Digitalisierung sowie Globalisierung erfordern ein Umdenken in der operativen und strategischen Planung eines Verkehrsbetriebs. Das individuelle Marketingmanagement ermöglicht dabei eine differenzierte Anpassung der Unternehmensausrichtung, um für zukünftige Herausforderungen und kommende Entwicklungen gewappnet zu sein. Public transport is affected by global trends. Developments such as the individualisation of demand, digitalisation and globalisation r

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Putri, Nining Yulia, and Ivo Novitaningtyas. "Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic." Jurnal Pemasaran Kompetitif 4, no. 3 (2021): 357. http://dx.doi.org/10.32493/jpkpk.v4i3.10685.

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The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy.

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Erdiana, Afrida Eva, and Siti Ning Farida. "ANALISIS STRATEGI PEMASARAN DI TENGAH PANDEMI COVID-19 UNTUK MENINGKATKAN OMZET PENJUALAN PADA RESTU BAKERY BOJONEGORO." Journal Publicuho 4, no. 1 (2021): 146. http://dx.doi.org/10.35817/jpu.v4i1.16794.

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This research uses Restu Bakery Bojonegoro as an object of research that sells various cakes and bakeries. The purpose of this study was to determine and analyze marketing strategies in increasing sales turnover during the Covid-19 pandemic at Restu Bakery Bojonegoro. The research method used is descriptive quantitative using SWOT, data collection techniques are carried out by means of observation, documentation, interviews and triangulation related to marketing strategies based on the 7P marketing mix indicators used by researchers in identifying strengths, weaknesses, opportunities and threa

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Onopko, Oleksandr, Svitlana Polkovnychenko, and Mykhailo Khomienok. "IMPLEMENTATION OF THE MARKETING COMPLEX IN THE FOOTBALL CLUB." PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, no. 1(21) (2020): 132–41. http://dx.doi.org/10.25140/2411-5215-2020-1(21)-132-141.

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The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and offline) of FC “Desna” are studied. In order to make effective decisions regarding the use of the marketing complex in the activities of Football Club "Desna" SWOT-analysis is conducted. The main directions of improvement of realization of the marketing complex of FC "Desna" are generalized andsubstantiated. It is proposed to plan communications complex through annual compilation

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Michalski, Eugeniusz. "Zarządzanie marketingowe przedsiębiorstwem." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 15(64) (May 20, 2016): 84–95. http://dx.doi.org/10.22630/pefim.2016.15.64.8.

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The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly,

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Beskarina, Ivory Rachmalia. "New Marketing Strategy to Increase Sales in the Digital Transformation Competition in Indonesia a Case Study of PT XYZ." Jurnal Ilmu Sosial Politik dan Humaniora 4, no. 1 (2021): 35–41. http://dx.doi.org/10.36624/jisora.v4i1.85.

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Digital transformation aims to manage an organization in light of progressing digitalization to assure sustainable value creation since it is a key to develop the new opportunity, product, and sales. PT XYZ gives data-driven solutions for business challenges helping decision-makers to build new revenue streams, to create better customer experiences, and to lower business costs. Therefore, the marketing plan is the main issue for PT XYZ to increase sales and raise awareness of the market in Indonesia. The purpose of this study is to propose a new marketing strategy for PT XYZ to compete in the

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Sabudi, I. Nyoman Sukana, I. Nengah Wirata, and Endro Cahyadi. "Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel." JURNAL BISNIS HOSPITALITI 9, no. 2 (2020): 64–69. http://dx.doi.org/10.52352/jbh.v9i2.505.

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The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alterna

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Yuniarti, Rahmi, Arif Rahman, and Moch Choiri. "STRATEGI PEMASARAN PADA UKM KERIPIK TEMPE SANAN MALANG." Jurnal Teknik Industri 14, no. 2 (2014): 174. http://dx.doi.org/10.22219/jtiumm.vol14.no2.174-185.

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Rahmi Yuniarti, Arif Rahman, dan Moch. ChoiriJurusan Teknik Industri, Fakultas Teknik, Universitas Brawijaya Jalan MT. Haryono 167, Malang 65145, Jawa TimurLaman: rahmi_yuniarti@ub.ac.idABSTRAKUsaha Kecil Menengah (UKM) memiliki peran yang besar pada perekonomian negara, baik dalam kontribusi terhadap Produksi Domestik Bruto maupun jumlah penyerapan tenaga kerja. Dalam usaha mengembangkan bisnisnya, UKM keripik tempe Sanan harus melakukan inovasi dan perbaikan untuk dapat bersaing dengan bisnis lainnya. Dengan adanya persaingan-persaingan dari berbagai merk keripik maka UKM keripik tempe Sanan

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Wulan Antari, Ni Nyoman, and Riza Wulandari. "STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER." Journal of Applied Management and Accounting Science 2, no. 1 (2020): 23–40. http://dx.doi.org/10.51713/jamas.v2i1.24.

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In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the

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Ilyas, Aldrich, Sapta Raharja, and Tjahja Muhandri. "Strategi Pemasaran Produk Animasi PT Ayena Mandiri Sinema." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 11, no. 1 (2016): 10–19. http://dx.doi.org/10.29244/mikm.11.1.10-19.

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PT Ayena Mandiri Sinema (PT AMS) is one of the tenants (SMEs) fostered by the Incubator Center of Technology (BIT) BPPT, engaged in animation and multimedia. The main problem is when marketing Intellectual Property (IP) product animation, such as animated film called Super Neli. Animation film. Generally in Indonesia, marketing product animation of IP dominated by large companies both foreign and domestic, and there are also marketing partners which are quite influential. This make PT AMS be unable to compete with large companies, therefore, it is required a marketing strategy that consider mi

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Afnan, Eriana, and Sam'un Jaja Raharja. "Analisis SWOT terhadap Strategi Penjualan Smartphone Xiaomi dan Vivo." Organum: Jurnal Saintifik Manajemen dan Akuntansi 3, no. 1 (2020): 50–63. http://dx.doi.org/10.35138/organum.v3i1.78.

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The growth of smartphone users every year continues to grow and is a necessity for its users. Every smartphone company competes for generous consumers and competes to provide the technology and features needed by its users. This research was conducted to see a SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones in terms of differentiation strategy, focus strategy, cost leadership strategy. This study uses a digital use database to find articles relevant to the SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones. This type of research used in th

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Koryuhina, Catherine, and Oleksij Sorokin. "DEVELOPMENT MARKETING STRATEGY FOR RAMADA ENCORE KIEV." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(64) (June 7, 2017): 60–66. http://dx.doi.org/10.26906/eir.2017.3(64).877.

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UDC 339.138:640.41  Koryuhina Catherine, Mg.oec., Mg.Phil. Assist.Prof. Oleksij Sorokin. ISMA University. Latvia. Developing Marketing Strategy for Ramada Encore Kiev. The article gives the analysis of marketing strategy of Ramada Encore Kiev Hotel, highlights the importance of marketing concept, and marketing strategy, and formulates the ways of improving the situation with the help of marketing activities.The hospitality marketing mix model is used as the theoretical basis. Besides, financial reports, international organisations statistics, SWOT analysis, PESTEL analysis and othe

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Margaret, Merita, Johnny A. F. Kalangi, and Lucky F. Tamengkel. "Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara." JURNAL ADMINISTRASI BISNIS 8, no. 1 (2019): 61. http://dx.doi.org/10.35797/jab.8.1.2019.23501.61-70.

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This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct pers

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Fahmi, Moch Abdurrahman Rizzal, Fatma Ayu Nuning Farida Afiatna, and Nur Muflihah. "STRATEGI PEMASARAN DENGAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT DAN BAURAN PEMASARAN (MARKETING MIX) STUDI KASUS DI PT. GRAND ZAM-ZAM." Jurnal Penelitian Bidang Inovasi & Pengelolaan Industri 1, no. 2 (2022): 69–78. http://dx.doi.org/10.33752/invantri.v1i2.2325.

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Penelitian ini bertujuan untuk mengetahui perencanaan strategi pemasaran PT. Grand Zam-zam perusahaan yang bergerak di bidang jual beli lahan perumahan, dengan menggunakan metode analisis SWOT dan Bauran Pemasaran. Dengan metode tersebut peneliti berusaha untuk menyelesaikan masalah yang ada pada perusahaan PT. Grand Zam-zam yaitu tidak tercapainya target penjualan. Dari hasil uji validitas semua variabel dinyatakan valid karena rhitung > rtabel dengan rtabel = 0,2483 dan untuk hasil uji reliabilitas dinyatakan reliabel karna semua nilai alpha (α) variabel lebih dari 0,6. Hasil penelitian m

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Irwan Suriadi and Didy Ika Supryadi. "Marketing Strategy Pariwisata Melalui Marketing Mix Strategy Dan Pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)." Journal of Economics and Business 3, no. 2 (2017): 136–53. http://dx.doi.org/10.29303/ekonobis.v3i2.12.

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Penelitian ini berjudul “Marketing Strategy Pariwisata Melalui Marketing Mix Strategy dan pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah (a) Bagaimana strategi bauran pemasaran pariwisata di Kabupaten Lombok Utara (KLU) (b) Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di Kabupaten Lombok Utara (KLU), (c)Bagaimana pengembangan pariwisata di Kabupaten Lombok Utara (KLU),Tujuan penelitian ini adalah (a) Untuk Menganalisis bagaimana strategi bauran pemasaran pariwisata di kabupaten Lombok u

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Sianturi, Lidya Sartika, and Tri Handayani. "EVALUASI STRATEGI PEMASARAN USAHA TAMBAK UDANG DESA TELUK PAMBANG (STUDI KASUS KOPERASI PRODUKSI GENERASI MANDIRI)." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 5, no. 2 (2021): 143–51. http://dx.doi.org/10.30871/jaba.v5i2.3206.

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Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran usaha tambak udang Desa Teluk Pambang dengan melihat dari aspek Strategi STP (Segmentation, Targetting, Positioning), Strategi Marketing Mix, serta Analisis SWOT. Metode yang digunakan adalah analisis deskriptif kualitatif denga teknik pengumpulan data yaitu wawancara, observasi, studi kepustakaan, dan studi dokumentasi. Kemudian data dianalisis dengan empat komponen analisis yaitu, pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Segmentasi pasar yang dilakukan adalah segmentasi geografis dengan memandang

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Maulana, Wahyu. "Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy." Jurnal Perilaku dan Strategi Bisnis 8, no. 2 (2020): 141. http://dx.doi.org/10.26486/jpsb.v8i2.1257.

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Medium small industry (IKM) is one of the real sectors which is a favorite of the public to compete in producing maximum profits. This sector is also a strong foundation for regional governments in developing an independent regional economy. This is the reason for the many SMIs that have sprung up and are dominated by millennials. The purpose of this study was to determine the competitive strategy using the marketing mix method and SWOT analysis on one of the tempe chips SMIs. This type of qualitative research and direct interviews are things that are used in this study. The results showed tha

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