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Darus, Brilian Handika, and Lia Nirawati. "Strategi Bauran Pemasaran (Marketing Mix) Dalam Meningkatkan Penjualan Umkm Kaca Ukir." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (May 1, 2021): 179–86. http://dx.doi.org/10.47927/jikb.v12i1.103.
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UMKM merupakan bisnis yang bisa dikembangkan salah satunya yaitu kerajinan kaca ukir. Eka jaya glass art merupakan salah satu UMKM di kota sidoarjo yang memiliki produk yang unik. Penelitian ini dilakukan untuk mengembangkangkan UMKM kaca ukir sehingga dapat dikenal oleh masyarakat, dengan dilakukan Analisa bauran pemasaran 4P yang meliputi (product, price, place dan promotion). Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan analisi SWOT. Populasi dalam penelitian ini adalah pihak management dan konsumen UMKM kaca ukir. sampel yang dipilih oleh peneliti berjumlah 47 orang yang meliputi Owner, Sekretaris, Karyawan. Dengan menggunakan Teknik penarikan sample quota sampling. Hasil penelitian ini menunjukan jika analisis IFAS dan EFAS dari UMKM kaca ukir memiliki Skor kekuatan sebesar 2,08 dan skor kelemahan sebesar 1,01. Sedangkan untuk skor peluang sebesar 1,83 dan skor ancaman sebesar 0,87 yang menunjukan posisi UMKM kaca ukir berada di kuadran I yang mendukung kebijakan pertumbuhan yang agresif (growth oriented Strategi) untuk meningkatkan penjualan kaca ukir eka jaya glass art.
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Ira Promasanti Rachmadewi, Auliya Firdaus, Qurtubi Qurtubi, Wahyudhi Sutrisno, and Chancard Basumerda. "Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah." Jurnal INTECH Teknik Industri Universitas Serang Raya 7, no. 2 (December 28, 2021): 121–28. http://dx.doi.org/10.30656/intech.v7i2.3968.
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Situasi pandemi berkepanjangan memaksa XYZ Furniture merubah pola pemasaranya dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi digital marketing yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisa STP (Segmenting, Targeting, Positioning), Marketing Mix, dan SWOT. Proses penelitian kualitatif ini dilakukan terhadap kegiatan digital marketing yang dilakukan perusahaan. Diketahui data dari total keseluruhan 46 responden, media sosial yang paling banyak digunakan responden ialah Whatsapp dengan pengguna sebesar 93%, selanjutnya Instagram sebesar 60.9%, Facebook sebesar 39.1%. Dalam hal kemudahan pengguna sebesar 47.8% responden memilih Instagram 34.8% memilih Whatsapp, dan 17.4% memilih Facebook. Dalam hal kenyamanan komunikasi, 82.6% responden memilih Whatsapp, 10.9% memilih Instagram, dan 6.5% memilih Facebook. Dalam hal keamanan, 71.7% responden memilih Whatsapp, 21.7% memilih Instagram, dan 6.6% memilih Facebook. Perusahaan menggunakan media sosial Instagram, Facebook, dan Whatsapp sebagai media digital marketing namun kurang optimal. Terdapat hambatan dalam kegiatan digital marketing perusahaan, yakni promosi yang dilakukan kurang tepat sasaran dan strategi promosi yang masih belum konsisten. Terdapat peluang besar potensi pasar yang lebih luas dari sebelumnya dengan biaya yang rendah menggunakan digital marketing.
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Natakusuma, Dany. "Strategi Diferensiasi Produk Event Dalam Manajemen Pemasaran Untuk Menghadapi Pandemi Covid-19." Journal of Event, Travel and Tour Management 1, no. 1 (December 21, 2021): 25–33. http://dx.doi.org/10.34013/jett.v1i1.612.
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Pandemi COVID- 19 membuat sektor pariwisata turun yang mengakibatkan turunnya pendapatan maupun event yang ditangani oleh perusahaan sehingga tidak mencapai target. Penelitian ini bertujuan untuk mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Teknik analisis yang digunakan adalah teknik analisis deskriptif kualitatif dan alat yang digunakan adalah bauran pemasaran (marketing mix) 7p yaitu; product, price, place, promotion, people, process, dan pysical evidence. Teknik analisis data tersebut akan dipertajam menggunakan analisis SWOT untuk pengambilan langkah tepat dalam penetapan Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Tujuan penggunaan penelitian deskriptif kualitatif adalah untuk membuat penjelasan secara sistematis dan akurat mengenai Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Data primer maupun sekunder yang didapatkan dan di analisa, sehingga dapat meghasilkan suatu kesimpulan dan rekomendasi yang sesuai yaitu mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Hasil Penelitian yang didapat adalah bagaimana PT. Tiga Karya Bali melakukan suatu diferensiasi produk seperti membuat event organizer, wedding organizer, dan coffee shop untuk menyesuaikan situasi pandemi yang saat ini terjadi.
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Guntarayana, Indria, Krisma Putri, and Ratih Y. Chuly. "ANALISA STRATEGI DALAM PEMASARAN (Studi Kasus pada Mie Gacoan di Karangtengah Kota Blitar)." AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi 11, no. 2 (June 20, 2018): 46–56. http://dx.doi.org/10.35457/akuntabilitas.v11i2.1099.
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The marketing strategy is an important thing for the sustainability of a business, therefore this research was conducted with the aim to find out the marketing strategy of the gacoan noodle culinary business in Karangtengah, Blitar City. Due to the many existing noodle restaurants, the competition in this business is getting tougher. Therefore, it is important for noodle restaurant business people to be able to provide satisfaction for consumers through quality products and services in order to compete in the noodle restaurant business. This study uses a qualitative method, for the data collection method used in this study is to conduct direct observation techniques or in-depth observations and interviews. The analysis tool is to use SWOT Analysis and SWOT Analysis Deming Cycle. Based on the analysis and discussion it can be concluded and described that the marketing strategy of Gacoan Noodles can be said to be good, Gacoan Noodles sells its products both Offline and Online.
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Trojanowski, Tomasz. "SWOT Analysis of Sustainable Marketing Mix of Food Industry Enterprises." WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 17 (September 30, 2021): 997–1003. http://dx.doi.org/10.37394/232015.2021.17.92.
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The article is a pioneering attempt to identify the strengths and weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises. The study enriches the poor state of literature on the sustainable marketing and marketing mix. The value of research is to acquire and present new knowledge about the four elements of marketing mix in the sustainable concept. The article may support managers who want to implement the concept of sustainable marketing mix in their companies. The aim of the study is to conduct a SWOT analysis, identifying strengths, weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises
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Srivastava, Garima Gaur, and RK Bhatt. "Marketing the University Libraries: Role of Marketing Mix and SWOT Analysis." Journal of Information Management 8, no. 1 (2021): 1–7. http://dx.doi.org/10.5958/2348-1773.2021.00001.1.
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Hutagalung, Chresy Novralina, Nusril, and Teguh Adi Prasetyo. "STRATEGI PENGEMBANGAN PEMASARAN MAKANAN KHAS BENGKULU PADA SENTRA OLEH-OLEH ANGGUT KOTA BENGKULU: APLIKASI AHP DAN SWOT." Jurnal AGRISEP 11, no. 2 (September 28, 2012): 204–19. http://dx.doi.org/10.31186/jagrisep.11.2.204-219.
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The aim for this research is to know the marketing development strategic of traditional meal in Centra traditional food Anggut Bengkulu City using Analytical Hierarchy Process (AHP) method dan SWOT analysis. The samples are Cita Rasa, Kueku Yovita and Arzel. To find the priority factor from each marketing mix used Analytical Hierarchy Process (AHP) method. This research showed that the priority factor from product mix is the hygiene product (0,1222). The priority factor from price mix is the value for money (0,2025). The priority factor from promotion mix is positioning the local product (0,1539). The priority factor from place mix is market location position (0,1841). The internal and external environment is used in SWOT analysis matriks. The Cita Rasa marketing development strategics are giving incentive price for consumers, market expansion, keep and maintain quality, taste and locallity product, and decorate the layout on the attractive display. The Kueku Yovita marketing development strategics are increase the promotion and advertising, giving incentive price for consumer, market expansion, and decorate the layout on the attractive display. The Arzel marketing development strategics are increase the promotion and advertising, giving incentive price for consumer, market expansion, increase the quality, hygiene and taste product, and decorate the layout on the attractive display.Keyword : marketing development strategic, Analytical Hierarchy Process (AHP), SWOT
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Sekti, Wahyu Broto, and Rendra Armayana. "Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19." Literasi : Jurnal Kajian Keislaman Multi-Perspektif 1, no. 1 (January 4, 2021): 49–70. http://dx.doi.org/10.22515/literasi.v1i1.3257.
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The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village has'nt been maximal in implementing the marketing mix 4P accompanied by analysis SWOT. So that their application needs to be enhanced the marketing of industry centre UMKM Mancasan Village has been maximal.
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Dewi, Sandra. "Analisis Komparasi Swot Strategi 7P Di Jasa Event Organizer PT. Craton Indonesia Antara Perusahaan dan Klien Di Jakarta Selatan." Journal of Economics and Business UBS 10, no. 1 (June 24, 2021): 100–108. http://dx.doi.org/10.52644/joeb.v10i1.54.
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This research was conducted at PT. Craton Indonesia that aims to identify SWOT comparasion that are strength and weakness, that are opportunity and threat 7P marketing mix strategy in event organizer service. The format of this research is descriptive method with qualitative data analysis. Descriptive methods focus on the problems or phenomena that exist at the time of the research or the actual, then describe the facts of the problems and accompanied by accurately rational. The results showed there is a PT. Craton Indonesia implemented the 7P marketing mix fairly well and comparsion of SWOT analysis differences and similarities in the 7P marketing mix strategy at PT. Craton Indonesia with client.
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Aziz, Darusman. "ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN RESTO ONLINE DAPUR MOEZZAR DI TANGERANG." Inovasi 8, no. 2 (December 15, 2021): 62. http://dx.doi.org/10.32493/inovasi.v8i2.p62-70.17454.
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Moezzar's Kitchen Online Restaurant is one of the online restaurants engaged in the culinary field. Due to the increasingly fierce competition today, the management needs to review its marketing strategy from either the Market Strategy or the Marketing Mix Strategy. This study aims to determine the variables which are strengths, weaknesses, opportunities, threats and alternative strategies from SWOT Analysis and Marketing Mix Strategy. This research method is a descriptive qualitative research based on SWOT analysis. Research data is analyzed from the results of interviews and Focus Group Discussions in this study including Internal Key Informants, External Key Informants.. The results of the analysis show that the variables that become strengths are products according to restaurant standards, strong brand image, service with pick up service, strategic branch offices,. Then the threat is the number of competitors, competitors have advanced and complete technology, poor economic and political conditions. The marketing strategy reformulation that can be applied is the marketing mix strategy and the alternative strategy of SWOT matrix analysis. Based on the results of the study, it can be suggested to give special prices to consumers, be more aggressive in promotions, carry out training for employees, and improve service quality.Keywords: Marketing Mix, IFAS, EFAS
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Oktaviyanti, Dwi, Masyhuri Masyhuri, and Jangkung Handoyo Mulyo. "ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT." Agro Ekonomi 26, no. 2 (December 21, 2016): 168. http://dx.doi.org/10.22146/agroekonomi.17269.
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This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.
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Rahmawati, Nilam, Agus Setiadi, and Mukson Mukson. "Analisis Strategi Marketing Mix Produk UMKM Kopi Muria di Kabupaten Kudus." Agroland: Jurnal Ilmu-ilmu Pertanian 28, no. 2 (August 25, 2021): 156–65. http://dx.doi.org/10.22487/agrolandnasional.v28i2.825.
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Kopi merupakan salah satu komoditas pertanian yang mempunyai peluang pasar yang baik. Konsumsi kopi setiap tahun mengalami peningkatan, hal ini menyebabkan tingginya permintaan kopi. Salah satu kopi yang ada di Kabupaten Kudus adalah kopi muria. Tingginya permintaan kopi muria mengharuskan UMKM pengolahan kopi muria menerapkan strategi pemasaran yang tepat. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal UMKM kopi muria, menganalisis strategi pemasaran UMKM kopi muria dan menganalisis strategi prioritas UMKM kopi muria. Metode yang digunakan dalam penelitian adalah metode studi kasus. Cara pengambilan sampel menggunakan metode sampling jenuh atau sensus dengan jumlah responden sampai sebanyak 26 UMKM kopi muria. Di samping itu diambil sampel dari pihak konsumen kopi muria, Dinas UMKM, Dinas pertanian, Lembaga perbankan dan Agen. Metode pengambilan data menggunakan teknik wawwancara dengan bantuan kuesioner, pengamatan langsung, dan dokumentasi. Metode analisis data menggunakan analisis SWOT dan AHP (Analytical hierarchy procces). Hasil dari diagram SWOT menunjukkan bahwa UMKM kopi muria berada pada kuadran I yaitu grow. Matriks IE (Internal – Eksternal) menunjukkan bahwa UMKM kopi muria berada pada posisi tumbuh dan bina. Hasil matriks SWOT dan QSP (Quantitative Strategies Planning) strategi prioritas pertama adalah melakukan penambahan variasi dan inovasi produk. Hasil analisis AHP diperoleh strategi prioritas yaitu meningkatkan promosi melalui media cetak dan elektronik.
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Murniawaty, Indri, Sadi Chaula Yuliana Muslikha, and Nina Farliana. "SALTED EGG HOME INDUSTRY MARKETING MIX STRATEGY: CASE STUDY IN INDONESIA." International Journal of Management & Entrepreneurship Research 4, no. 3 (March 15, 2022): 140–53. http://dx.doi.org/10.51594/ijmer.v4i3.301.
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This study was conducted to analyze how the marketing mix as well as the internal and external environmental conditions in Eni Jaya's Salted Egg business. This study uses a qualitative approach. Research respondents are the perpetrators of Salted Egg SMEs Eni Jaya in the village of Limbangan Wetan, Brebes Regency, Central Java Province, Indonesia. Data collection techniques using interviews and documentation. SWOT analysis was used to analyze the collected data. The results of internal analysis (IFAS) and external analysis (EFAS) show that they are in quadrant II area. Thus, the right strategy is market diversification. SWOT analysis produces several strategies that can be applied, namely: 1). Produce quality products and different flavor variants as well as attractive packaging displays at relatively low prices. 2). Display packaging is good for advertising on the internet. 3). Increase promotional activities through internet networks and customer assistance. 4) Optimizing the existing workforce by providing financial training and promotions. 5) Conduct new innovations and increase engagement with duck egg breeders. 6) Cooperating with the government to maintain price stability. 7). Cooperating with the government to conduct administrative/financial training for Eni Jaya's Salted Egg business. 8). Reactivate the salted egg business group. Keywords: Marketing, Small Business, SWOT Analysis.
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Hanafie, Ahmad, Rizal Syarifuddin, and Kasmarullah Kasmarullah. "PENGEMBANGAN PRODUK KOPI BISANG BERBASIS METODE SWOT ANALISIS DAN MARKETING MIX." ILTEK : Jurnal Teknologi 14, no. 2 (April 16, 2020): 2045–48. http://dx.doi.org/10.47398/iltek.v14i2.413.
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Kopi merupakan komoditi perkebunan yang masuk dalam kategori komoditi strategis di Indonesia. Tujuan penelitian untuk mengetahui proses produksi dan perkembangan pemasaran kopi bisang. Jenis penelitian ini merupakan penelitian deskriptif berbasis metode SWOT Analisis dan Marketing Mix. Langkah selanjutnya setelah proses identifikasi adalah penilaian masing-masing titik kajian. Berdasrkan penelitian, diketahui proses produksi dan pengembangan pemasaran produk kopi bisang. Pengumpulan data melalui observasi, wawancara dan pembagian kuesioner. Hasil penelitian yang di dapat adalah Angka konstan dari unstand coefficient. Dalam kasus ini nilai sebesar 3.085. Angka ini merupakan angka constant yang mempunyai arti bahwa jika tidak ada proses produksi (X) maka nilai konsisten pengembangan produk (Y) sebesar 0,21. Angka koefesien regresi sebesar. Nilainya sebesar 0,21. Angka ini mengandung arti setiap penambahan 1% tingkat proses produksi (x), maka kinerja pengembangan produk (Y) akan meningkat sebesar 0,21. Karena nilai koefesien regresi bernilai 0,21 maka demikian dapat dikatakan maka X berpengaruh positif terhadap kinerja Y. sehingga dapat disimpukan bahwa persamaan regresinya pengembangan produk (Y) 3.085 + 0,21. Hasil perhitungan proses produksi kopi bisang mengalami peningkatan 81,8% masuk dalam kategori cukup baik dan perkembangan kopi bisang memiliki harapan baik dan cerah kedepanya sebab memiliki cakupan lahan usaha tani yang luas untuk pengembangan serta dukungan dukungasn umur petani masih produktif dan perkembangan kopi dengan mengunakan marketing mix dan swot analisis pada perusahan mengalami pengembangan pemasaran sebanyak 1% dengan menerapkan strategi yang telah disusun berdasarkan analisis faktor internal daneksternal.
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Manuhutu, Fadillah, Ida Ayu Putri Widawati, and Amirosa Ria Satiadji. "ANALISIS STRATEGI BAURAN PROMOSI DAN STRATEGI SALURAN DISTRIBUSI PADA UNIT KELOLA ARCHIPELAGO INTERNATIONAL PADA SITUASI PANDEMI COVID-19 KOTA DENPASAR, BALI." Tulisan Ilmiah Pariwisata (TULIP) 4, no. 2 (January 2, 2022): 84. http://dx.doi.org/10.31314/tulip.4.2.84-97.2021.
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The objectives of this study are (1) to analyze the marketing promotion strategy of hotel products carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (2) to analyze the marketing distribution channel strategy carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (3) To determine the right promotion strategy and distribution channel strategy during the covid 19 pandemic. This research uses qualitative research. Data analysis uses SWOT analysis where SWOT analysis is a tool used to compile the company's strategic factors. The results of this study. (1) The strategy used three hotels is to carry out the same promotional mix, namely personal selling, advertising, sales promotion and publicity strategies. (2) The distribution channel strategy carried out by Aston Denpasar, Neo Denpasar and Quest Hotels is where the hotel determines the best distribution channel for its products to meet customer needs. Consumer needs used direct distribution and distribution through wholesale agents. (3) The marketing and distribution mix recommendation strategy through swot analysis is in a growth strategy through horizontal integration.
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Citrawati, Luh Putu. "Strategi Peningkatan Pembelian Wedding Package di Masa Pandemi Covid-19 pada CV. Legacy Bali Wedding, Denpasar." Jurnal Pengabdian Kepada Masyarakat Makardhi 1, no. 2 (December 24, 2021): 128–37. http://dx.doi.org/10.52352/makardhi.v1i2.696.
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In this reseach the analysis used is the marketing mix of 8P (Product, Price, place, Promotion, People, Process, Physical Evidence, and Productivity and Quality). And analyzed using SWOT analysis (Strengths, Weakness, Oppurtunities and Threats) in order to identify various factors systematically to formulate an appropriate marketing mix strategy carried out by Legacy Bali Wedding. Primary and secondary data obtained and analyzed using for marketing mix startegies namely SO (Strength and Oppurtunities), ST (Strengths and Threats), WO (Weaknesses and Oppurtunities), and WT (Weaknesses and Threats) strategies., so as to produce and appropriate conclusion and suggestion in knowing the Mrketing Mix Strategy to Improve Consumer Decisions in Wedding Purchases Pakcage at CV. Legacy Bali Wedding.
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Szolgayová, Barbora. "Adaption of Marketing Mix for Selected Country." SHS Web of Conferences 135 (2022): 01014. http://dx.doi.org/10.1051/shsconf/202213501014.
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Using the SWOT analysis, it was found that Kofola Plc. is in a sufficiently strong position to enter the foreign market, specifically the Austrian market, and the competition in the Austrian market was further analysed. It showed that there are three major competitors in the market. Using the PEST analysis, information concerning the exchange of goods and exports, or the financial situation of Austrian citizens was found. The company’s marketing mix on the Czech market and its subsequent adaptation to the Austrian market were described. The greatest need for adaptation was identified in the marketing communication and also in the product itself, specifically packaging, which will require a language mutation in the composition. Also, some change in appearance to match the marketing communication will be needed. The marketing communication will focus mainly on the unique taste of Kofola, which could be an attraction for potential customers, mainly because Austrians already like the herbal drink made by Almdudler, which is also one of the company’s competitors, together with Coca Cola Austria and PepciCo.
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Yosefa, Yosefa. "USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X." Jurnal Administrasi Bisnis 17, no. 1 (July 1, 2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.
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PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix
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Rahmah, Mutiara, Ali Ibrahim Hasyim, and Ktut Murniati. "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 4 (December 23, 2020): 696. http://dx.doi.org/10.23960/jiia.v8i4.4716.
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This research aims to analyze marketing mix, the internal and external environment, and development strategy of tofu agroindustry in Bandar Lampung City. This research uses a survey method. Respondents were owner, employee, consumers, and government which is taken purposively. Technique sampling for consumers were purposive. The method of data analysis is descriptive analysis of 4P (product, price, place, and promotion) and SWOT analysis. The results show that different agroindustry scales, houshold level, medium, and large, applied marketing mix differently, the mix of the product, price, place, and promotion. Futher more, the intenal environment of the agroindustry consists of product, management and funding, human resources, business location, and marketing, while the external environment consists of economic, social and culture, competitors, technology, government policy, and consumers. Development strategies of tofu agroindustry household scale, medium, and large scale are the development of tofu production because of large demand, empowerment of the labor through training on modern technology, and marketing maintenance which are already extensive.Key words: development strategy, marketing mix, tofu
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Fendy Hariatama. "Analisis SWOT Terhadap Pelaksanaan Bauran Pemasaran (Marketing Mix) Pada Lembaga Pendidikan Prima Mandiri Utama Palangka Raya." Edunomics Journal 2, no. 1 (January 1, 2021): 1–12. http://dx.doi.org/10.37304/ej.v2i1.2078.
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This research focuses on the marketing strategy, which is one of the principle activities done by companies in their effort to secure and enhance the longevity of their business. It also creates and enhances the demands made by consumers. Therefore, increasing sell revenue and making more profits from it. In their effort to get maximum profits, the companies must be able to run the center point of marketing mix. The best way to do it is by applying the SWOT analysis – which stands for strength, weakness, opportunities, and threats – to each of the variable in the marketing mix. The research uses descriptive qualitative method. This method is applied to an educational institution called “prima mandiri utama”. There are three steps in acquiring the data, namely: observation, interview, and documentation. Next, the activities within the institution is discussed and analyzed. The validity of the data is strengthened by the further exploration of other sources which are taken from numerous important individuals, namely: the president director, HR manager, the academic manager marketing coordinators and staffs, also the students and parents. The research shows that the marketing mix in “Prima Mandiri Utama” is still unbalance; this can be seen from the SWOT analysis of the seven variables which do not get an even attention. Some variables get neglected whereas some other is being overly done. Nonetheless, the marketing mix strategy in “Prima Mandiri Utama” has been very well done; this can be seen from mobile implementation of it, the institution does not imitate the rival companies, they are also managed to comprehend the situation around the institution although the future planning is not significant yet.
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Adi W, Yoseph Tulus. "Strategi Penjualan Batako UKM Areta Agung Agung Dengan Marketing Mix Dan Produktivitas Parsial." Jurnal Tekno 18, no. 2 (November 2, 2021): 39–50. http://dx.doi.org/10.33557/jtekno.v18i2.1432.
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Small and Medium Enterprises (SME) of Areta Agung is a brick-and-mortar SME in the city of Palembang. The purpose is to increase the productivity of brick sales. The results based on sales data Market Share as much as 24%. Before improving the strategy formulate external and internal factors. Externally using benchmarking data, namely the comparison of similar SME factors and internal results from brainstorming, namely data obtained from the results of SME of Areta Agung. In this study SWOT analysis is used to find out the strengths, weaknesses, opportunities, threats faced by SME. After that, the SWOT matrix generates an improvement strategy, which is then improved using the Marketing Mix (4P). Its implementation includes products, namely receiving services outside of operations. Price is the addition of price variations for shipping outside the city. Promotion, namely making online sales advertisements, sales promotions, publicity, personal selling. The place is to add a building depot subscription. The results obtained by Partial Productivity before preparation were 0.565.
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Riyantika, Melda, Ali Ibrahim Hasyim, and Ktut Murniati. "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN PRODUK OLAHAN KOPI ROBUSTA DI KOPERASI TIRTO KENCONO AIR NANINGAN KABUPATEN TANGGAMUS." Jurnal Ilmu-Ilmu Agribisnis 9, no. 4 (November 8, 2021): 638. http://dx.doi.org/10.23960/jiia.v9i4.5401.
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This study aims to analyze the marketing mix and the development strategy of robusta coffee processed products in the Tirto Kencono Air Naningan Cooperative Tanggamus Regency. The research method used is a case study. The analytical method used is descriptive qualitative analysis and SWOT analysis. The marketing mix applied includes good quality robusta coffee products, cash and discounted prices, personal selling promotions, and accessible road to the cooperative. The internal environments consist of products, financial management, human resources, location, and marketing, while the external environments consist of culture, technology, climate and weather, competitors, and government policies. The strategies for developing robusta coffee products in the Tirto Kencono Cooperative are to maintain the quality assurance by utilizing modern technology, to improve skills in marketing by utilizing government support through the given UMKM training, and to implement social media to increase sales volume.Key words: coffee, development strategy, marketing mix
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Ishak, Ach Maulana, and Siti Ning Farida. "Strategi Pemasaran Dalam Meningkatkan Omset Penjualan Pada Kafe Tukuh Kopi Surabaya." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (May 1, 2021): 196–204. http://dx.doi.org/10.47927/jikb.v12i1.105.
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Tukuh Kopi Surabaya merupakan salah satu usaha di bidang kafe atau food and baverage sebagai objek penelitian ini. Tujuan penelitian ini adalah untuk mengetahui dan mengalisis strategi bauran pemasaran (marketing mix) dalam meningkatkan omset penjualan pada Kafe Tukuh Kopi Surabaya. Metode penelitian yang digunakan ini adalah metode deskriptif kualitatif dengan menggunakan metode analisis SWOT dan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi yang berkaitan dengan strategi bauran pemasaran (marketing mix) yang meliputi produk, harga, promosi dan tempat dan tempat oleh peneliti dalam mengidentifikasi kekuatan,kelemahan,peluang dan ancaman dengan metode analisis SWOT pada kafe Tukuh Kopi Surabaya. Berdasarkan penelitian ini didapatkan hasil IFAS dan EFAS yang menunjukan kekuatan dengan skor sebesar 3,25 dan kelemahan dengan skor sebesar 0,50. Sedangkan hasil EFAS menunjukan peluang dengan skor sebesar 2,00 dan ancaman dengan skor sebesar 1,05. Berdasarkan diagram Analisis SWOT, kafe Tukuh Kopi Surabaya menunjukan pada diagram I dengan mengunakan strategi SO yaitu perusahaan memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada sehingga strategi yang dapat diterapkan adalah mendukung pertumbuhan kebijakan yang agresif (growth oriented strategy) untuk meningkatkan omset penjualan pada kafeTukuh Kopi Surabaya.
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Livia, Livia. "Peningkatan Produktivitas Pemasaran UMKM Kopi Mentari dengan Pendekatan Analisis SWOT dan Marketing Mix." SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri 3, no. 1 (July 29, 2019): 8. http://dx.doi.org/10.32524/saintek.v3i1.538.
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UMKM Kopi Mentari merupakan salah satu UMKM yang bergerak di bidang pengolahan kopi biji di Palembang. Berdasarkan hasil observasi dan wawancara yang dilakukan, diketahui bahwa strategi pemasaran yang diterapkan belum optimal sehingga menyebabkan rendahnya tingkat pemasaran dan keuntungan yang diperoleh. Produktivitas pemasaran saat ini sebesar 1,1249. Dalam merumuskan strategi pemasaran yang tepat, digunakan analisis SWOT untuk mengindentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh UMKM. Kemudian digunakan matriks SWOT untuk menghasilkan strategi perbaikan, yang selanjutnya dikembangkan dengan menggunakan marketing mix (7P). Implementasi perbaikan yang dilakukan diantaranya dari aspek produk (menambah jumlah ukuran varian dan jenis produk, membuat sticker logo produk, membuat label tanggal produksi, membuat SOP), aspek harga (penyediaan harga yang bervariasi, pemberian potongan harga), aspek tempat (penambahan jumlah toko penyalur), aspek promosi (iklan melalui instagram, penjualan online melalui shopee), aspek proses (peningkatan fasilitas pengiriman, pemesanan, pembayaran), aspek partisipan (penambahan pekerja), dan aspek lingkungan fisik (penyediaan tempat tunggu yang nyaman). Produktivitas pemasaran setelah implemetasi perbaikan sebesar 1,1431. Dari data tersebut, terlihat adanya peningkatan produktivitas pemasaran sebesar 1,82%.
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Astini, Widha Swara, and Hijriyantomi Suyuthie. "Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta Pada Masa Covid-19." JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN 2, no. 2 (August 29, 2021): 116–26. http://dx.doi.org/10.24036/jkpbp.v2i2.29372.
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Penelitian ini dilatarbelakangi dengan rendahnya tingkat hunian kamar selama masa pandemi Covid-19 serta adanya keluhan pelanggan mengenai tarif kamar yang ditetapkan tidak sebanding dengan fasilitas yang didapatkan dari Hotel Four Points by Sheraton Jakarta, dan Peraturan Pemerintah DKI Jakarta terkait larangan berkerumun serta aturan lainnya dalam upaya pencegahan Covid-19. Penelitian ini dilakukan dengan tujuan untuk menentukan Strategi Pemasaran Marketing Mix yang dapat digunakan di Hotel Four Points by Sheraton Jakarta, mengetahui gambaran strategi EFAS dan IFAS dan mendeskripsikan faktor eksternal dan internal SWOT di Hotel Four Points by Sheraton Jakarta dengan menggunakan matriks SWOT. Jenis dari penelitian ini yaitu desktiptif kualitatif dengan metode survei dan menggunakan purposive sampling, sumber dari penelitian ini terdiri: 1 orang Director Revenue Cluster, 1 orang Manager Sales&Marketing , 1 orang Assistance Manager Sales&Marketing , dan 1 orang Duty Manager Front Office Department di Hotel Four Points by Sheraton Jakarta.
Berdasarkan hasil penelitian Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta yaitu: 1) Membuat Robot Concierge yang inovatif, mudah digunakan, sesuai dengan signature Hotel Four Points dan memiliki database terkait informasi perkantoran terdekat. 2) Menerapkan Value Based Pricing agar dapat memberikan harga kamar sesuai dengan kebutuhan serta keinginan tamu. 3) Digital Marketing Melalui Aplikasi Tiktok dengan membuat konten video promosi yang menarik, kreatif. 4) Paket Promosi Work From Hotel demi mendukung peraturan pemerintah yang mewajibkan bekerja dari rumah. 5) Bekerjasama dengan Rumah Sakit dengan membuat penawaran kerjasama kepada beberapa rumah sakit di sekitar lokasi hotel.
Kata Kunci: Strategi, Pemasaran, Marketing, Mix, SWOT
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Khairo, Rusdiati. "ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR." Jurnal Riset Manajemen 19, no. 1 (August 11, 2019): 8. http://dx.doi.org/10.29303/jrm.v19i1.34.
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The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions.
Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix
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Andrariladchi, Herdi, and Bugi Satrio Adiwibowo. "Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata." Inter Komunika : Jurnal Komunikasi 3, no. 2 (December 28, 2018): 219. http://dx.doi.org/10.33376/ik.v3i2.236.
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Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tourism development in Belitung not involve public relations inside. Low of tourism identification object to fulfil the tourist needs, low of control and evaluation from every process, result in the Belitung tourism was not on the track. Low of price transparency commitment also result in negative perception from the tourist. Next, low of communication between all stakeholders bring about inconsistency of local regulation interpretation regarding tourism concept of Belitung. From that analysis above, the public strategy development offered was develop and maintain the stakeholder relationship (management public relations), do identification and mapping the potential problem will happen and give the solutions to solve the problem (crisis public relations), carry out monitoring and control activity to the tourist to get feedback and carry out communication to all stakeholder (external public relations management), and carry out socialization and publication (public relations campaign).Keywords: Public Relations Strategy, SOSTAC, SWOT, Belitung Tourism.Abstrak. Tujuan dari penelitian ini untuk mengembangkan strategi hubungan masyarakat dengan bauran pemasaran dan pendekatan SOSTAC di pariwisata Belitung. Metode penelitian ini adalah penelitian kualitatif dengan jenis studi kasus pada pariwisata Belitung. Data bersumber dari informan kunci yang diwawancarai, observasi lapangan, dan analisis jurnal yang memiliki hubungan terkait dengan penelitian ini. Semua data dikumpulkan, dan dianalisis dengan bauran pemasaran dan pendekatan SOSTAC dari perspektif hubungan masyarakat, kemudian dilanjutkan dengan analisis metode SWOT untuk memetakan kekuatan, kelemahan, peluang dan ancaman. Hasilnya adalah pengembangan pariwisata di Belitung tidak melibatkan hubungan masyarakat di dalamnya. Rendahnya objek identifikasi pariwisata untuk memenuhi kebutuhan wisatawan, rendahnya kontrol dan evaluasi dari setiap proses, mengakibatkan pariwisata Belitung tidak berada di jalurnya. Rendahnya komitmen transparansi harga juga menghasilkan persepsi negatif dari wisatawan. Selanjutnya, rendahnya komunikasi antara semua pemangku kepentingan menyebabkan inkonsistensi interpretasi peraturan daerah tentang konsep pariwisata Belitung. Dari analisis di atas, pengembangan strategi publik yang ditawarkan adalah mengembangkan dan menjaga hubungan pemangku kepentingan (manajemen hubungan masyarakat), melakukan identifikasi dan memetakan potensi masalah yang akan terjadi dan memberikan solusi untuk menyelesaikan masalah (krisis hubungan masyarakat), melakukan pemantauan dan mengontrol kegiatan kepada wisatawan untuk mendapatkan umpan balik dan melakukan komunikasi dengan semua pemangku kepentingan (manajemen hubungan masyarakat eksternal), dan melakukan sosialisasi dan publikasi (kampanye hubungan masyarakat).Kata Kunci: Strategi Humas, SOSTAC, SWOT, Pariwisata Belitung
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Teofilus, Teofilus, Sanju Kumar Singh, Timotius FCW Sutrisno, and Anthony Kurniawan. "ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE." MIX JURNAL ILMIAH MANAJEMEN 10, no. 1 (January 27, 2020): 78. http://dx.doi.org/10.22441/mix.2020.v10i1.006.
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Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit
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Virgilenna, Sinta, and I. Putu Anom. "Strategi Pemasaran Pariwisata Sembalun Kecamatan Sembalun Kabupaten Lombok Timur Nusa Tenggara Barat." JURNAL DESTINASI PARIWISATA 6, no. 1 (July 1, 2018): 171. http://dx.doi.org/10.24843/jdepar.2018.v06.i01.p26.
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The number of tourist arrivals during the low season tends to decline. It also has an impact on sightseeing. Therefore, marketing strategy is very important to be able to increase the number of tourist visit to be able to compete with other tourism object and can give positive impact for society Sembalun. Sembalun tourism is located on Jalan Wisata Rinjani, Sembalun Bumbung, Kab. East Lombok Kec. Sembalun, Sembalun Village of West Nusa Tenggara. This study aims to determine the marketing mix, and marketing strategy at Sembalun Tour.
The data collection in this research is done by observation, in-depth interview, document and literature study. The determination of informants was determined on the basis of random purposive sampling in which subjects were chosen on the basis of specified criteria. These criteria are Sembalun tourism managers and communities around Sembalun East Lombok.
The result of this research is marketing mix at Sembalun tourism based on product, price, distribution channel, promotion, person, physical proof and process. In this research also discuss about SWOT analysis about the strengths, weaknesses, opportunities and threats that are owned by Sembalun tourism which is related to mix mix (marketing mix), from marketing strategy that is Increase promotion to other market, Increase cooperation with Travel agent good Outside and inside the country, improve access, improve the quality of human resources.
Keyword : Management, Marketing Mix, Marketing Strategy , Sightseeing Tour
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Mintu-Wimsatt, Alma. "Comedydriving.com - Online Defensive Driving: A Teaching Case." Journal of Business Case Studies (JBCS) 5, no. 6 (June 27, 2011): 41. http://dx.doi.org/10.19030/jbcs.v5i6.4731.
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This case highlights the impact of the Internet on the practice of Marketing. Because the Internet and its technologies have given rise to several of non-traditional products, the business approach to marketing issues for web-based products are often questioned. This case illustrates the merits of utilizing traditional strategic marketing tools in charting successful courses of action. For example, the importance of a SWOT analysis in analyzing an ebusiness marketing mix product, price, place and promotion, is emphasized. The case is recommended for either senior- level or graduate-level marketing course work.
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Karimbekov, Abdisait. "IMPROVEMENT OF THE MARKETING COMPLEX IN BANKS OF THE ISLAMIC FINANCING PRINCIPLE." Alatoo Academic Studies 19, no. 3 (October 30, 2019): 218–23. http://dx.doi.org/10.17015/aas.2019.193.23.
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The article considers the issues of improving the marketing mix in banks of the Islamic principle of financing. The object of the study is the subjects of the banking sector, in particular, EcoIslamicBank CJSC, which operates in the Kyrgyz Republic (KR). Based on the results of the study, based on the results of the SWOT analysis, the main measures to improve the marketing activities of EcoIslamicBank CJSC are proposed.
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Muyassarah, Muyassarah. "Analisis SWOT Pada Strategi Pemasaran Produk Simpanan Kurban Di KSPPS BMT NU Sejahtera Cabang Jepara." SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam 1, no. 3 (November 18, 2019): 69–80. http://dx.doi.org/10.36407/serambi.v1i3.72.
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Purpose-The purpose of this research is to introduce the product to the people of Jepara to participate in the "kurban" saving product at BMT NU Sejahtera through SWOT Analysis.
Methods-This study uses qualitative methods and applies analytical techniques from various theoretical references and field data to be analyzed and then concludes logically and critically. The data obtained with the approach of observation, interviews, and documentation.
Findings-BMT NU who needs to pay attention to strategies to approach customers, networks, and excellent service. BMT NU Jepara also applies the marketing mix or marketing mix/product, price, place, promotion.
Implications -Research results can be implemented in all BMT institutions in general and specifically for BMT NU Sejahtera
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Ratnasari, Ike, and Anggraini Wijayanti. "Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM)." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 1, no. 2 (February 27, 2019): 65. http://dx.doi.org/10.47201/jamin.v1i2.16.
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The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.
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Ernst, Hendrik, and Tom Domenic Götz. "Marketing im ÖPNV: Herausforderungen, Potenziale und Besonderheiten." Der Betriebswirt: Volume 59, Issue 4 59, no. 4 (November 30, 2018): 29–32. http://dx.doi.org/10.3790/dbw.59.4.29.
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Abstract Der öffentliche Personennahverkehr steht unter dem Einfluss globaler Trends. Entwicklungen wie die Individualisierung der Nachfrage, Digitalisierung sowie Globalisierung erfordern ein Umdenken in der operativen und strategischen Planung eines Verkehrsbetriebs. Das individuelle Marketingmanagement ermöglicht dabei eine differenzierte Anpassung der Unternehmensausrichtung, um für zukünftige Herausforderungen und kommende Entwicklungen gewappnet zu sein. Public transport is affected by global trends. Developments such as the individualisation of demand, digitalisation and globalisation require a rethink in operational and strategic planning of a public transport company. Individual marketing management enables a sophisticated adaptation of the company‘s corporate orientation in order to be prepared for future challenges and developments. Keywords: wettbewerb, swot, pestel, marketingkonzept, marketing mix, demographischer wandel
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Putri, Nining Yulia, and Ivo Novitaningtyas. "Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic." Jurnal Pemasaran Kompetitif 4, no. 3 (June 1, 2021): 357. http://dx.doi.org/10.32493/jpkpk.v4i3.10685.
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The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy. The results recommend culinary MSMEs in Magelang city to improve product quality and product innovation, provide discounted prices, promote products through social media, and provide venues that comply with health protocol standards. By implementing this marketing strategy, it is hoped that culinary MSMEs in Magelang city business will survive and can develop during the Covid-19 pandemic.
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Erdiana, Afrida Eva, and Siti Ning Farida. "ANALISIS STRATEGI PEMASARAN DI TENGAH PANDEMI COVID-19 UNTUK MENINGKATKAN OMZET PENJUALAN PADA RESTU BAKERY BOJONEGORO." Journal Publicuho 4, no. 1 (March 12, 2021): 146. http://dx.doi.org/10.35817/jpu.v4i1.16794.
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This research uses Restu Bakery Bojonegoro as an object of research that sells various cakes and bakeries. The purpose of this study was to determine and analyze marketing strategies in increasing sales turnover during the Covid-19 pandemic at Restu Bakery Bojonegoro. The research method used is descriptive quantitative using SWOT, data collection techniques are carried out by means of observation, documentation, interviews and triangulation related to marketing strategies based on the 7P marketing mix indicators used by researchers in identifying strengths, weaknesses, opportunities and threats with the SWOT method. at Restu Bakery Bojonegoro.From this study, the results of the Internal Factor Analysis Summary showed a strength of 1.76 and a weakness of 1.46. Meanwhile, the results of the External Factor Analysis Summary show that the threat is 1.97 and the opportunity is 1.41. In this case, Restu Bakery Bojonegoro occupies the quadrant point I. In this case, a supporting marketing strategy is an aggressive strategy on the various opportunities and strengths of Restu Bakery Bojonegoro.
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Onopko, Oleksandr, Svitlana Polkovnychenko, and Mykhailo Khomienok. "IMPLEMENTATION OF THE MARKETING COMPLEX IN THE FOOTBALL CLUB." PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, no. 1(21) (2020): 132–41. http://dx.doi.org/10.25140/2411-5215-2020-1(21)-132-141.
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The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and offline) of FC “Desna” are studied. In order to make effective decisions regarding the use of the marketing complex in the activities of Football Club "Desna" SWOT-analysis is conducted. The main directions of improvement of realization of the marketing complex of FC "Desna" are generalized andsubstantiated. It is proposed to plan communications complex through annual compilation of a media plan developed on the basis of the SMM-strategy of the club.
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Michalski, Eugeniusz. "Zarządzanie marketingowe przedsiębiorstwem." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 15(64) (May 20, 2016): 84–95. http://dx.doi.org/10.22630/pefim.2016.15.64.8.
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The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly, the impact of information technology on marketing management were described.
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Beskarina, Ivory Rachmalia. "New Marketing Strategy to Increase Sales in the Digital Transformation Competition in Indonesia a Case Study of PT XYZ." Jurnal Ilmu Sosial Politik dan Humaniora 4, no. 1 (March 25, 2021): 35–41. http://dx.doi.org/10.36624/jisora.v4i1.85.
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Digital transformation aims to manage an organization in light of progressing digitalization to assure sustainable value creation since it is a key to develop the new opportunity, product, and sales. PT XYZ gives data-driven solutions for business challenges helping decision-makers to build new revenue streams, to create better customer experiences, and to lower business costs. Therefore, the marketing plan is the main issue for PT XYZ to increase sales and raise awareness of the market in Indonesia. The purpose of this study is to propose a new marketing strategy for PT XYZ to compete in the digital infrastructure competition. The author would like to analyze the external and internal data using the qualitative and quantitative methods to formulate SWOT. The SWOT result used to propose new marketing strategies to increase sales and market share in Indonesia with a new STP and 7P marketing mix. In general, the impact of technological change and the right marketing strategy on PT XYZ has a positive effect because it improves human life quality and sustainable society.
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Sabudi, I. Nyoman Sukana, I. Nengah Wirata, and Endro Cahyadi. "Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel." JURNAL BISNIS HOSPITALITI 9, no. 2 (December 25, 2020): 64–69. http://dx.doi.org/10.52352/jbh.v9i2.505.
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The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alternative components of strategy namely SO, ST, WO, and WT. Based on the research that has been done, Discovery Kartika Plaza Hotel offers wedding ceremony package and supported with 5 wedding dinner venues with outdoor concept in the form of garden beach view and has 1 ballroom but does not have chapel as an attraction. Wedding package prices offered to prospective couples are quite competitive with competitors but do not yet have prices for weekdays, weekends, low season and high season which are considered quite detrimental. It has two kinds of distribution channels namely direct distribution (internet, social media, telephone, and e-mail) and indirect distribution through third parties.
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Yuniarti, Rahmi, Arif Rahman, and Moch Choiri. "STRATEGI PEMASARAN PADA UKM KERIPIK TEMPE SANAN MALANG." Jurnal Teknik Industri 14, no. 2 (June 27, 2014): 174. http://dx.doi.org/10.22219/jtiumm.vol14.no2.174-185.
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Rahmi Yuniarti, Arif Rahman, dan Moch. ChoiriJurusan Teknik Industri, Fakultas Teknik, Universitas Brawijaya Jalan MT. Haryono 167, Malang 65145, Jawa TimurLaman: rahmi_yuniarti@ub.ac.idABSTRAKUsaha Kecil Menengah (UKM) memiliki peran yang besar pada perekonomian negara, baik dalam kontribusi terhadap Produksi Domestik Bruto maupun jumlah penyerapan tenaga kerja. Dalam usaha mengembangkan bisnisnya, UKM keripik tempe Sanan harus melakukan inovasi dan perbaikan untuk dapat bersaing dengan bisnis lainnya. Dengan adanya persaingan-persaingan dari berbagai merk keripik maka UKM keripik tempe Sanan harus melakukan peningkatan dalam hal penentuan strategi pemasaran. Analisis strategi yang dapat digunakan yaitu dengan mengunakan elemen pada bauran pemasaran. Hal ini yang mendorong perlunya untuk dilakukan penelitian mengenai faktor yang menjadi daya tarik program pemasaran, serta mengukur sejauh mana suatu kesatuan elemen bauran pemasaran dijalankan dalam strategi pemasaran yang ada. Sesudah mendapatkan informasi mengenai elemen bauran pemasaran dari hasil kuisioner yang diberikan kepada pihak produsen UKM keripik tempe, selanjutnya dilakukan analisis SWOT dan QSPM untuk menentukan strategi utama pemasaran. Dari hasil penelitian, strategi pemasaran yang harus dilakukan UKM keripik tempe Sanan Malang adalah melakukan diversified product dengan memproduksi berbagai jenis keripik, meluncurkan Brand variants sehingga konsumen memiliki banyak pilihan serta memproduksinya dalam komposisi berat keripik serta kemasan yang bervariasi, melakukan pengembangan jaringan agen penjualan untuk memperluas daerah penjualan, melakukan promosi melalui berbagai pameran dan acara-acara besar di propinsi Jawa Timur, menggencarkan promosi produk melalui iklan gratis dan media sosial yang tersedia.Kata Kunci: strategi pemasaran, bauran pemasaran, analisis SWOT.ABSTRACTSmall and Medium Enterprises (SMEs) have a major role in the economy of country , both in contribution to the Gross Domestic Product and total employment. In order to develop its business, tempeh SME Sanan Chips has to create an innovation and conduct an improvement in order to be able to compete with other businesses. Due to existence of competition among the competitors with different brand of chips, so SME tempeh chips Sanan should improve properly the determination of marketing strategy. Strategy analysis can be conducted by using element of marketing mix. That triggers the necessity to conduct a research in terms of factors appealing marketing and measure how well a united element of marketing mix is performed according to the marketing strategy. After gaining information related to element of marketing mix from the questionnaire given to the SME tempe chips, then analysis is performed based on SWOT and QSMP to determine the major marketing strategy. According to the result, SME Sanan Chips should adopt the marketing strategy by: focusing on product diversity through producing various chips, launching a brand variant with a various pack and net weight in order to offer different choices to the consumers, developing an agent networks to expand the region of market sale, conduct promotion through exhibitions and major events in the Province of East Java, promoting the product intensively through a free advertisement and social media.Keywords: marketing strategy , marketing mix , SWOT analysis.
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Wulan Antari, Ni Nyoman, and Riza Wulandari. "STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER." Journal of Applied Management and Accounting Science 2, no. 1 (December 18, 2020): 23–40. http://dx.doi.org/10.51713/jamas.v2i1.24.
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In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.
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Ilyas, Aldrich, Sapta Raharja, and Tjahja Muhandri. "Strategi Pemasaran Produk Animasi PT Ayena Mandiri Sinema." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 11, no. 1 (August 10, 2016): 10–19. http://dx.doi.org/10.29244/mikm.11.1.10-19.
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PT Ayena Mandiri Sinema (PT AMS) is one of the tenants (SMEs) fostered by the Incubator Center of Technology (BIT) BPPT, engaged in animation and multimedia. The main problem is when marketing Intellectual Property (IP) product animation, such as animated film called Super Neli. Animation film. Generally in Indonesia, marketing product animation of IP dominated by large companies both foreign and domestic, and there are also marketing partners which are quite influential. This make PT AMS be unable to compete with large companies, therefore, it is required a marketing strategy that consider mix marketing aspect and consumer preferences. In this study, identification consumer preference Business to Customer using Kano model is done, the result is dominated by one dimensional attributes while consumer Business to Business obtained attribute must be and one-dimensional dominant. So it becomes an opportunity to maintain and improve product quality to compete in the marketing mix. While the IFE and EFE matrix values of the environmental factors are 2.864 and 2.424, indicating that PT AMS in a position of growth/stability. The result of SWOT analysis that considered mix marketing aspect (product, price, promotion and place) are strategies, then evaluated by QSPM resulting priority strategy which is expanding the marketing network products animation with promotion and market penetration through cooperation with the agency.
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Afnan, Eriana, and Sam'un Jaja Raharja. "Analisis SWOT terhadap Strategi Penjualan Smartphone Xiaomi dan Vivo." Organum: Jurnal Saintifik Manajemen dan Akuntansi 3, no. 1 (June 30, 2020): 50–63. http://dx.doi.org/10.35138/organum.v3i1.78.
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The growth of smartphone users every year continues to grow and is a necessity for its users. Every smartphone company competes for generous consumers and competes to provide the technology and features needed by its users. This research was conducted to see a SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones in terms of differentiation strategy, focus strategy, cost leadership strategy. This study uses a digital use database to find articles relevant to the SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones. This type of research used in this research is descriptive analysis with a qualitative approach. The analysis method used is the SWOT analysis and Porter's Generic Strategy. The results showed that in total, this smartphone company had implemented the generic porter strategy well. However, the Vivo company's focus strategy is only applied so that the Vivo company can focus on marketing efforts on one or two market segments and create a marketing mix that is specific to that market so that the company can find better market needs.
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Koryuhina, Catherine, and Oleksij Sorokin. "DEVELOPMENT MARKETING STRATEGY FOR RAMADA ENCORE KIEV." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(64) (June 7, 2017): 60–66. http://dx.doi.org/10.26906/eir.2017.3(64).877.
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UDC 339.138:640.41
Koryuhina Catherine, Mg.oec., Mg.Phil. Assist.Prof. Oleksij Sorokin. ISMA University. Latvia. Developing Marketing Strategy for Ramada Encore Kiev. The article gives the analysis of marketing strategy of Ramada Encore Kiev Hotel, highlights the importance of marketing concept, and marketing strategy, and formulates the ways of improving the situation with the help of marketing activities.The hospitality marketing mix model is used as the theoretical basis. Besides, financial reports, international organisations statistics, SWOT analysis, PESTEL analysis and other methods are used. Nowadays hospitality is fast growing and developing industry. The aim of this work is to find suitable new advertising strategies that can make for hotel’s development.
Keywords: marketing strategy, concept, improving, hospitality, theoretical issues, statistics, suggestions.
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Margaret, Merita, Johnny A. F. Kalangi, and Lucky F. Tamengkel. "Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara." JURNAL ADMINISTRASI BISNIS 8, no. 1 (March 25, 2019): 61. http://dx.doi.org/10.35797/jab.8.1.2019.23501.61-70.
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This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
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Fahmi, Moch Abdurrahman Rizzal, Fatma Ayu Nuning Farida Afiatna, and Nur Muflihah. "STRATEGI PEMASARAN DENGAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT DAN BAURAN PEMASARAN (MARKETING MIX) STUDI KASUS DI PT. GRAND ZAM-ZAM." Jurnal Penelitian Bidang Inovasi & Pengelolaan Industri 1, no. 2 (February 28, 2022): 69–78. http://dx.doi.org/10.33752/invantri.v1i2.2325.
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Penelitian ini bertujuan untuk mengetahui perencanaan strategi pemasaran PT. Grand Zam-zam perusahaan yang bergerak di bidang jual beli lahan perumahan, dengan menggunakan metode analisis SWOT dan Bauran Pemasaran. Dengan metode tersebut peneliti berusaha untuk menyelesaikan masalah yang ada pada perusahaan PT. Grand Zam-zam yaitu tidak tercapainya target penjualan. Dari hasil uji validitas semua variabel dinyatakan valid karena rhitung > rtabel dengan rtabel = 0,2483 dan untuk hasil uji reliabilitas dinyatakan reliabel karna semua nilai alpha (α) variabel lebih dari 0,6. Hasil penelitian menyimpulkan bahwa strategi SWOT berada pada posisi perusahaan pada kuadran I dengan titik kordinat 1,24:1,22 yang menggunakan strategi agresif. Sehingga di sarankan kepada PT. Grand Zam-zam untuk berfokus pada strategi memanfaatkan peluang dan memaksimalkan kekuatan internal yang di miliki perusahaan.
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Irwan Suriadi and Didy Ika Supryadi. "Marketing Strategy Pariwisata Melalui Marketing Mix Strategy Dan Pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)." Journal of Economics and Business 3, no. 2 (September 29, 2017): 136–53. http://dx.doi.org/10.29303/ekonobis.v3i2.12.
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Penelitian ini berjudul “Marketing Strategy Pariwisata Melalui Marketing Mix Strategy dan pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah (a) Bagaimana strategi bauran pemasaran pariwisata di Kabupaten Lombok Utara (KLU) (b) Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di Kabupaten Lombok Utara (KLU), (c)Bagaimana pengembangan pariwisata di Kabupaten Lombok Utara (KLU),Tujuan penelitian ini adalah (a) Untuk Menganalisis bagaimana strategi bauran pemasaran pariwisata di kabupaten Lombok utara.(b)Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di kabupaten Lombok Utara (c) Untuk merumuskan strategi pengembangan pariwisata di Kabupaten Lombok Utara. Jenis penelitian ini adalah penelitian kualitatif yang mencoba mencari gambaran dan strategi pemasarn pariwisata yang sesuai di kabupaten Lombok utara (KLU). Metode Analisis yang digunakan dalam penelitian ini adalah Analisis Deskriptif dan SWOT Analisys. Hasil penelitian menunjukkan bahwa Faktor strategi internal (kekuatan) yang memiliki kekuatan utama adalah Keunikan di tempat wisata, Faktor strategi internal (Kelemahan) yang memiliki kelemahan yang utama adalah Faktor Palayanan kepada wisatawan di kawasan wisata, Peluang utama pariwisata KLU adalah Letak daerah wisata yang strategis, Faktor strategi Eksternal (Ancaman) yang memiliki ancaman utama adalah Persaingan pariwisata yang semakin ketat, Strategi pengembangan pariwisata di KLU adalah Dinas pariwisata kabupaten Lombok utara (KLU) harus sering mengadakan iven-iven pariwisata di kabupaten Lombok utara (KLU) dan mengikuti ivent promosi di dalam dan diluar negeri.
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Sianturi, Lidya Sartika, and Tri Handayani. "EVALUASI STRATEGI PEMASARAN USAHA TAMBAK UDANG DESA TELUK PAMBANG (STUDI KASUS KOPERASI PRODUKSI GENERASI MANDIRI)." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 5, no. 2 (September 28, 2021): 143–51. http://dx.doi.org/10.30871/jaba.v5i2.3206.
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Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran usaha tambak udang Desa Teluk Pambang dengan melihat dari aspek Strategi STP (Segmentation, Targetting, Positioning), Strategi Marketing Mix, serta Analisis SWOT. Metode yang digunakan adalah analisis deskriptif kualitatif denga teknik pengumpulan data yaitu wawancara, observasi, studi kepustakaan, dan studi dokumentasi. Kemudian data dianalisis dengan empat komponen analisis yaitu, pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Segmentasi pasar yang dilakukan adalah segmentasi geografis dengan memandang wilayah secara potensial sebagai agen, pengecer atau konsumen akhir. Selanjutnya target pasar dilakukan secara Selective Specializaton sehingga ditetapkan target agen, pengecer maupun konsumen akhir. Kemudian posisi pasar dilakukan dengan cara benefit positioning, yaitu memberikan manfaat kepada user atau pembelinya (agen), seperti memenuhi kebutuhan permintaan udang vaname, memastikan kualitas udang baik saat dibeli. Strategi marketing mix koperasi produksi generasi mandiri telah menerapkan strategi produ: kualitas produk, strategi penetapan harga bersaing, strategi saluran distribusi, serta strategi promosi: personal selling. Strategi mix yang telah dijalankan sudah memadai untuk menjadikan usaha budidaya tambak udang bersaing dan bertahan dalam segala situasi ekonomi. Namun peningkatan strategi tetap disarankan mengingat perubahan dunia bisnis yang penuh dinamika dan selalu mudah mengalami perubahan. Analisis SWOT menunjukkan potensi dan keunggulan bersaing sangat memungkinkan bisnis ini untuk digeluti oleh banyak pebisnis, namun aspek hambatan dan ancaman juga perlu dipertimbangkan untuk ditemukan solusi terbaiknya. Sebaiknya peran pemerintah juga sangat diperlukan, seperti dalam aspek birokrasi, perizinan, kebijakan ekspor yang menguntungkan usaha local. Dengan demikian hambatan dapat diminimalisir sehingga usaha ini semakin berkembang.
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Maulana, Wahyu. "Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy." Jurnal Perilaku dan Strategi Bisnis 8, no. 2 (August 31, 2020): 141. http://dx.doi.org/10.26486/jpsb.v8i2.1257.
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Medium small industry (IKM) is one of the real sectors which is a favorite of the public to compete in producing maximum profits. This sector is also a strong foundation for regional governments in developing an independent regional economy. This is the reason for the many SMIs that have sprung up and are dominated by millennials. The purpose of this study was to determine the competitive strategy using the marketing mix method and SWOT analysis on one of the tempe chips SMIs. This type of qualitative research and direct interviews are things that are used in this study. The results showed that the position of IKM Ayudy was in the quadrant I in the SWOT analysis where the right strategy to compete was to use an aggressive strategy. Ayudy IKM will take advantage of open business opportunities by focusing on the strength of its products. The competitive strategy is divided into marketing mix where its application includes a product strategy by doing innovative products, this is considered appropriate because it is to overcome boredom in consumers so that consumers remain comfortable with the product from the IKM Ayudy; pricing strategy is done by implementing wholesale prices, this is intended to facilitate sales quickly; location strategy by opening sales outlets directly aimed at consumers especially those located far from production houses; and of course promotional strategies through social media that make products more known and have an impact on increasing sales