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Dissertations / Theses on the topic 'Marketing mix models'

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Published: 30 May 2022
Last updated: 31 July 2025

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1

Wigren, Richard, and Filip Cornell. "Marketing Mix Modelling: A comparative study of statistical models." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-160082.

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Deciding the optimal media advertisement spending is a complex issue that many companies today are facing. With the rise of new ways to market products, the choices can appear infinite. One methodical way to do this is to use Marketing Mix Modelling (MMM), in which statistical modelling is used to attribute sales to media spendings. However, many problems arise during the modelling. Modelling and mitigation of uncertainty, time-dependencies of sales, incorporation of expert information and interpretation of models are all issues that need to be addressed. This thesis aims to investigate the ef
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2

Andrews, Rick L. "Temporal changes in marketing mix effectiveness." Diss., This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-07282008-134759/.

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Hauksson, Árni G. (Árni Gudmundur) 1968. "Management of the marketing mix, using models based on household level data." Thesis, Massachusetts Institute of Technology, 1993. http://hdl.handle.net/1721.1/34676.

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4

Šumíčková, Tereza. "Komunikační strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222169.

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Master’s thesis deals with design communication strategy for the company Vzduchoservis Ltd. It is a comprehensive set of information about the communication strategy and its methods. This work describes the procedure of firm analysis, its assessment and design of effective solutions to communication strategy.
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5

Gustafsson, Anders. "Networked products create new business opportunities : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-235.

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<p>This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products.</p><p>The study describes IntelliCom, which is a company selling network enabling products. IntelliCom has also developed a customized server solution making it possible to network remote installed products and collect data from these products over Internet. This technology that IntelliCom have knowledge in could be a platform for providing d
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Andruškaitė, Indrė. "Marketingo komplekso modelis pramogų paslaugų įmonėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_124527-44129.

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Magistro darbe yra iškelta pramogų paslaugų marketingo komplekso atitikimo vartotojų poreikiams problema. Darbe išanalizuota ir susisteminta įvairių lietuvių ir užsienio autorių literatūra, publikuoti tyrimai bei apklausų rezultatai, susiję su paslaugų marketingu, marketingo kompleksu, vartotojų elgsena. Išanalizuota paslaugų specifika, klasifikavimas. Plačiau nagrinėtas paslaugų marketingo komplekso išskirtinumas, atlikta įvairių autorių pateikiamų marketingo komplekso modelių analizė. Tyrimo metu iš dalies patvirtinta hipotezė, kad pramogų paslaugų įmonių marketingo kompleksas neatitinka var
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7

Klusová, Alena. "Model e-marketingu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222006.

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This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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8

Comas, Martínez Josep. "L’Aplicabilitat del Marketing de Serveis a la Gestió Universitària, un Model Metodològic d’Anàlisi Competitiu i Operatiu de Marketing per a Universitats." Doctoral thesis, Universitat Internacional de Catalunya, 2012. http://hdl.handle.net/10803/104112.

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La tesi exposa com les Universitats es veuen immergides en una dinàmica d’assignació de recursos lligada al funcionament dels mercats. S’analitza el marketing de serveis com una eina de gestió aplicable a la universitat per poder donar resposta a les demandes del seu entorn socioeconòmic. Una extensa revisió de publicacions mostra regularitats en senyalar les mancances de gestió estratègica i operativa de marketing per a universitats. També es demostren coincidències en les línies generals d’actuació de les gestions de marketing universitari de més èxit. A partir de tots aquests elements es p
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Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusion
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10

Klimková, Iveta. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222301.

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The aim of master’s thesis is to analyze the current marketing strategy of company Estop spol. s r.o. On the basis of the facts I have set up appropriate recommendations to improve business competitiveness and increase market share.
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Trombetta, Matheus Santana. "Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/107259.

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Ao tomar decisões de marketing mix, o gestor de marketing tem a sua disposição uma grande quantidade de métricas para definição de suas metas e avaliação dos impactos das atividades de marketing. O presente estudo determina as variáveis condutoras do uso gerencial de métricas durante a tomada de decisões de marketing mix, com base no modelo de Mintz e Currim (2013). A análise de 245 atividades de marketing mix reportadas por 163 gestores de médias e grandes empresas brasileiras demonstra que a estratégia da empresa, a orientação para métricas e a accountability financeira do profissional de ma
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Ohrelius, Josephine, and Olga Tytarenko. "The significance of participation as a marketing tool." Thesis, Gotland University, Institutionen för humaniora och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-548.

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<p>The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that have contributed with their views on the issue. The respondents were selected due to their background in the professional marketing field. The method is qualitative and is based on semi-structured interviews. The conclusions of the research demonstrate that the concept participation could be rank
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Oliveira, Filho Waldélio Almeida de. "Marketing mix eleitoral: um modelo de análise de campanhas eleitorais." Universidade Federal da Bahia, 2005. http://www.adm.ufba.br/sites/default/files/publicacao/arquivo/waldelio_oliveira_filho.pdf.

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p. 1-131<br>Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-03-14T19:14:33Z No. of bitstreams: 1 222.pdf: 4046589 bytes, checksum: e6969271aa65f1ba1489f0ca1b2a93dc (MD5)<br>Approved for entry into archive by Tatiana Lima(tatianasl@ufba.br) on 2013-03-14T19:21:29Z (GMT) No. of bitstreams: 1 222.pdf: 4046589 bytes, checksum: e6969271aa65f1ba1489f0ca1b2a93dc (MD5)<br>Made available in DSpace on 2013-03-14T19:21:29Z (GMT). No. of bitstreams: 1 222.pdf: 4046589 bytes, checksum: e6969271aa65f1ba1489f0ca1b2a93dc (MD5) Previous issue date: 2005<br>Esta dissertação buscou elab
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Rosenblum, Stefan. "Auswirkungen von gesellschaftlichen Trends auf das Konsumverhalten Analyse und Beispiele mit persönlicher Beurteilung /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/00637934003/$FILE/00637934003.pdf.

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15

Uhlíř, Petr. "Web-marketing mix 4S v malé organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124719.

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The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promot
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16

Havlíková, Petra. "Rozvoj obchodních aktivit podniku E-lékárna Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317061.

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The diploma thesis focuses on development of business activities of company E-lékárna Brno. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can significantly be beneficial to the company to improve and contribute to long term development through sales increase, raising of public awareness of the company as well reduce the business risk.
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17

Ondrášek, Pavel. "Návrh marketingové strategie pro vybraný hotel." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403839.

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Diplomová práce je rozdělena do třech části. První část se zaobírá teoretickými východisky vztahujícími se k marketingu a marketingové strategii. Poznatky z teoretických východisek jsou pak aplikovány k analýze současného stavu a prostředí hotelu. Na základě výsledků jednotlivých analýz je pak navrhnuta samotná marketingová strategie.
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18

Jakl, Michal. "Marketingový plán společnosti Müller ČR/SR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81330.

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The main goal of the Master's Thesis is to create one year marketing plan for the Müller for year 2012, which will be in accordance with actual market position and development of the Müller company. The Master's Thesis combines theoretical and practical approach and offers a comprehensive look at the issue of marketing plan. The first part deals with the situation analysis, including internal data, research data from research agency AC Nielsen and Porter's model of competing forces. The output of the situation analysis is the evaluation of opportunities and threats, strengths and weaknesses of
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Mlejnek, Vít. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402076.

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The aim of this work is to analyze the current communication mix and to propose a new communication strategy of the advertising agency Entity production s.r.o. The thesis consists of theoretical and practical part. The theoretical part describes problems of marketing and communication mix. The practical part contains the analysis of the company. The company is analyzed by SLEPT analysis, Porter's five forces analysis or SWOT analysis. It also includes the results of a questionnaire survey focusing on the marketing communication of potential clients. At the end of the chapter there is a proposa
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Blahová, Aneta. "Návrh marketingové strategie vybrané společnosti na trhu e-commerce." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223887.

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In this thesis I have created a draft marketing strategy for the Fashion category of an In-ternet company together with the analysis of internal and external internet trade. The the-sis includes also a marketing research focused on current customers and their buying be-havior. Specific proposals for changes of the user interface and web marketing mix stra-tegies with a focus on communication strategy of the company are also included. The result of this work are specific suggestions and recommendations which would help the company to achieve its strategic goals.
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Fafílková, Sára. "Marketingová strategie pro firmu Unique Medical, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224838.

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This thesis is focused on analysis of present conditions of the company and create a marketing strategy that aims to increase the company´s turnover and a leading position in the market. The work includes a theoretical part which contains the basis for practical. Analytical part contains the analyzes of internal, departmental and external enviroment. The final part contains a proposal of marketing strategy that will lead to the fulfillment of mentioned goals.
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Stražovská, Lenka. "Mezinárodní marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443121.

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The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
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Havelková, Tereza. "Vstup firmy na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199021.

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The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.
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Bartošíková, Bára. "Návrh na zlepšení marketingové komunikace společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319184.

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The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for mar
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Nikitina, Oleksandra. "Marketing Strategy for Starbucks café in the Ukrainian market." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199064.

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The goal of this thesis is to conduct a research and thorough analysis of the suggested new market for international company. In case of positive recommendation regarding market entry, marketing strategy and marketing mix are to be developed and proposed. The central idea behind the topic is to suggest efficient marketing strategy for Starbucks Corporation, global coffeehouses chain and coffee specialties seller, entry to the Ukrainian market. The recommendation is to be based on thorough analyses and researches of market environment and company's potential position. The thesis is divided into
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Daniel, Petr. "Marketingová strategie podpory prodeje zboží a služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223669.

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The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Šmakalová, Petra. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222790.

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The Master’s thesis deals with the proposal of marketing strategy questions for store building materials in Velké Mezirící. Based on theoretical knowledge and analysis of present conditions of the store, marketing strategy was developed. It is supposed to improve incomes and strengthen awareness of existence store at the market in Velké Mezirící.
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Sakalová, Michaela. "Marketingoý mix firmy Ing. Jozef Nedělník s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318756.

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This diploma thesis deals with the marketing mix of Ing. Jozef Nedělník s.r.o. Based on the knowledge of the current state of the company is created a new design of the marketing mix with new opportunities and being found prosperity of the company which will make the company more prosperous.
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Trávníčková, Lenka. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433281.

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The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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Abe, Makoto. "A marketing mix model developed from single source data : a semiparametric approach." Thesis, Massachusetts Institute of Technology, 1991. http://hdl.handle.net/1721.1/85714.

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Ostrá, Kateřina. "Návrh marketingové strategie vybrané akciové společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223621.

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This diploma thesis deals with proposal and creation of marketing strategy of chosen company operating in the industrial market. The main pillar of efficiency of the marketing tools is the new proposal of marketing strategy which integrates activities of company with marketing activities through company processes. This targeted cooperation maximizes effect of the marketing activities of the company. Created synergy effects have to meet defined marketing and communication objectives.
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Nová, Lenka. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223504.

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The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Pinto, Débora Duarte. "O composto mercadológico para web (modelo 4S): um estudo de caso em uma instituição financeira brasileira." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05022007-173243/.

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O comércio eletrônico tem expandido sua área de aplicação em indústrias como a de serviços bancários e, especialmente, tem gerado novas oportunidades de negócios e possibilitado a presença das empresas em novos mercados. Esse fenômeno motivou a necessidade do desenvolvimento e adaptação de ferramentas para analisar essa nova realidade. Com o propósito de fazer uma análise crítica do composto mercadológico para Web (Modelo 4S), realizou-se um estudo de caso exploratório em uma instituição financeira brasileira que possui um site de comércio eletrônico e para proporcionar a aplicação desse model
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Svobodová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74792.

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This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial st
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Šimoníková, Andrea. "Návrh na zlepšení marketingového mixu v oblasti služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225239.

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The main aim of this Master's thesis is evaluation of the current state of marketing mix in selected company. It specifies individual elements of the extended marketing mix and compares theoretical knowledge with reality. It analyses internal and external company's environment and evaluates the questionnaire survey focused on customer's satisfaction. The result of thesis is a proposal for amendments, which shoul lead to an improvement of the current marketing mix in the company.
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Adámková, Pavla. "Návrh na zlepšení konkurenceschopnosti firmy pomocí marketingových nástrojů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223357.

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The Master’s thesis deals with the proposal of marketing strategy, which should lead to gain new costumers, maintaining the existing costumers and a higher profits, based ontheoretical knowledge and analysis of contemporary conditions of the company.
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Shcheglov, Sergii, and Iuliia Shcheglova. "Retention of the restaurants’ customers." Thesis, Gotland University, Institution 2, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-426.

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<p>Aim of this paper is to describe and analyze why customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model. Hypotheses 2 - retention and loyalty have unidirectional relation – loyalty means retention of the customer, but retained customer doesn’t mean loyal. The results of empirical research support both hypotheses. Also during the empirical research we have highli
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Stoklasová, Adriana. "Komunikační mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402069.

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The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.
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Večeřová, Jiřina. "Návrhy na zlepšení služeb hotelu Avanti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234819.

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The topic of the diploma thesis is proposal for improvement of Avanti hotel services. The thesis deals with evaluation of the hotel services and areas that relate to their providing. It contains proposal for staffing, improvement of accommodation services, improvement of technical support and financial evaluation of this proposal.
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Landsberg, Evelina, and Linda Löfberg. "Sökmotoroptimering inom sällanköpsvaruhandeln : En kvalitativ studie som undersöker uppfattningen av SEO inom den svenska sällanköpsvaruhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45900.

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Sedan utvecklingen av world wide web på 1990-talet har den digitala utveckling vuxit mer och mer. I takt med digitaliseringen har SEO blivit ett viktigt marknadsföringsverktyg som företag kan använda för att öka sin synlighet online. I slutet av 2019 spreds ett virus vid namn covid-19. Viruset utlöste en pandemi som skakade om världen. En tydlig förändring som skett under coronapandemin är att den digitala utvecklingen har påskyndats. Samtidigt som digitaliseringen påskyndats har även konsumentbeteendet förändrats i form av ökad kundnärvaro online under pandemin. Dessa faktorer har tillsammans
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41

Kaňa, Vojtěch. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225325.

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The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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Vintrová, Zuzana. "Návrh marketingové strategie značky Nano Snowboards." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223221.

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The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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43

Wenigová, Anna. "Studie rozvoje podnikání při zabezpečení služeb zákazníkům." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399649.

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The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution pr
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Krusberská, Daniela. "Návrh komunikační strategie pro značku Telstar." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-412964.

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In this thesis there is applied knowledge of marketing communication and is proposed communication mix with new trends as part of the concept of communication strategy. Final design of marketing communication had been preceding the analysis of general, occupational and internal environment of the company and evaluation of the current situation.
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45

Pfefferová, Zuzana. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224456.

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The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.
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46

Šťastná, Michaela. "Podnikatelský záměr-zřízení mateřské skoly." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416876.

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This master´s thesis is focused on creating its own business plan, which is the establishment of a private kindergarden based in Brno – Královo Pole on Sadová. The work is divided into three parts. The first part refers to the theory, where theoretical poinst are established, which give the basis for the processing of the analytical part. The second – the analytical part – explores the business environment, competition and potential customers. In the last part the business plan is created.
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47

Murín, Miroslav. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223451.

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The object of the master´s thesis is a business plan for internet portal Sportuj.cz, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
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48

Šimková, Alena. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241405.

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This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.
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Hladík, Tomáš. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377629.

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This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy,
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Pospíšilová, Martina. "Návrh podnikatelského modelu pro nové podnikání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319679.

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Aim of this thesis is to create a Proposal of Business Model for New Business using critical analysis. To achieve such a goal Business Model Canvas is used. It is dividend into two major parts. First part is theoretical and sums up main subjects of this topic. Second part is practical and offers current state analysis and the proposal itself.
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