Relevant bibliographies by topics / Marketing mix strategies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing mix strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing mix strategies.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing mix strategies"

1

Teguh Ali Fikri, Yudistia. "ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG)." Journal of Business Administration 2, no. 1 (2023): 105–13. http://dx.doi.org/10.61317/js.v2i1.61.

Full text
Abstract:
In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing
APA, Harvard, Vancouver, ISO, and other styles
2

Jobber, David, and David Shipley. "Marketing-Orientated Pricing Strategies." Journal of General Management 23, no. 4 (1998): 19–34. http://dx.doi.org/10.1177/030630709802300402.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Devi, Shinta Prasetia, Early Harison Mahardhika, Wening Patmi Rahayu, and Agung Winarno. "Marketing Mix dan Kewirausahaan." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 1 (2025): 56–76. https://doi.org/10.58192/ebismen.v4i1.3139.

Full text
Abstract:
Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business
APA, Harvard, Vancouver, ISO, and other styles
4

Luca, Nadina Raluca, and L. Suzanne Suggs. "Strategies for the Social Marketing Mix: A Systematic Review." Social Marketing Quarterly 16, no. 4 (2010): 122–49. http://dx.doi.org/10.1080/15245004.2010.522767.

Full text
Abstract:
The marketing mix is a key component of social marketing providing one of the differential points in bringing about behavior and social change. There is a dearth of information regarding the strategies used for the mix in social marketing interventions. This systematic review identifies the strategies used in the social marketing mix, product, price, place, promotion, policy, and partnerships, and their associated outcomes, in health behavior change interventions. A systematic literature search was conducted for peer-reviewed articles published in English from 1990 to 2009 that reported social
APA, Harvard, Vancouver, ISO, and other styles
5

Nurlina, Fitri, and Usman Sasari. "MARKETING MIX, IMPLEMENTATION OF MARKETING STRATEGIES IN HEALTH SERVICES: LITERATURE REVIEW." Healthcare Nursing Journal 4, no. 1 (2022): 260–64. http://dx.doi.org/10.35568/healthcare.v4i1.1871.

Full text
Abstract:
Fasilitas pelayanan kesehatan adalah tempat yang digunakan masyarakat untuk mencegah, dan meningkatkan kesehatan. Setiap fasilitas pelayanan kesehatan ingin memberikan pelayanan yang baik dan bermutu sehingga dapat diterima oleh masyarakat. Maka dari itu diperlukan suatu strategi yang dapat digunakan untuk melihat pasar atau keinginan konsumen. Salah satu strategi yang dapat digunakan adalah Marketing Mix. Penelitian ini bertujuan untuk menganalisis terkait bagaimana pelaksanaan strategi pemasaran dengan menggunakan marketing mix di pelayanan kesehatan. Jenis penelitian menggunakan penelitian
APA, Harvard, Vancouver, ISO, and other styles
6

Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

Full text
Abstract:
The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration b
APA, Harvard, Vancouver, ISO, and other styles
7

Nimbolkar, V. R. "ZOMATO: SWOC Analysis and Marketing Mix Strategies." Journal of Research & Development 15, no. 1 (2023): 125–30. https://doi.org/10.5281/zenodo.7631524.

Full text
Abstract:
Digital technology has increased the use of creativity while altering existing industries. The international growth of the online industry has had an impact on the Indian economy. The food industry has embraced an e-commerce infrastructure as a result of digitization, allowing clients to place orders via mobile apps and have meals delivered to their homes. Zomato is a famous app that offers an online food delivery service that allows users to discover new eateries.. This research looks into Zomato's marketing mix, positioning tactics, competitive landscape, and SWOC analysis. The entire re
APA, Harvard, Vancouver, ISO, and other styles
8

Fejza, Mr Sc Ejup, Dr Sc Nail Reshidi, and Dr Sc Ramiz Livoreka. "Marketing mix strategies of bread producers in Kosovo." ILIRIA International Review 3, no. 1 (2013): 117. http://dx.doi.org/10.21113/iir.v3i1.102.

Full text
Abstract:
Marketing is a fundamental or core function of the business which more than any other business function deals with customers and their satisfaction. Creation and implementation of a successful marketing strategy in business is very crucial, especially when we deal with a business such is bread manufacturing. Thus, the purpose of the research was to analyze the development of marketing as an organizational function of bread manufacturers companies in Kosovo, to analyze their marketing strategies and to provide clear recommendations for companies that do not use marketing strategies.During the r
APA, Harvard, Vancouver, ISO, and other styles
9

Karimah, Yenny Dewi, Surachman Surachman, and Sunaryo Sunaryo. "Strategies for Educational Service Marketing and Brand Equity Management in Educational Firms." Indonesian Journal of Multidisciplinary Science 2, no. 9 (2023): 3129–43. http://dx.doi.org/10.55324/ijoms.v2i9.531.

Full text
Abstract:
The term marketing is closely related to the world of profit trading business. However, it is different now since marketing terms are needed in various institutions, especially in educational institutions. Researchers studied marketing strategy and brand equity management, promotion mix strategy, marketing mix strategy, brand equity management, and the impact on institutions from implementing marketing strategy and brand equity management. at YPI Ar-Rohmah Putri Malang. This study uses a qualitative approach. This research phase is divided into three stages, namely the preparation stage, the i
APA, Harvard, Vancouver, ISO, and other styles
10

Karibasavaraja, D., Y. Sudeep, P. Suhas, Kumar S.K Sohan, and V. Thushara. "Study and Analysis of Marketing Mix Strategies Using 4Ps Approach." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 2352–58. https://doi.org/10.5281/zenodo.7646326.

Full text
Abstract:
The marketing mix refers to the combination of factors used by brands to get the right response from the people they are targeting. The 4Ps make up a typical marketing mix Price, Product, Promotion and Place. The 4Ps of marketing is a model for enhancing the components of your marketing mix the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. All the elements of the marketing mix influence each other. They make up the business p
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Marketing mix strategies"

1

Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

Full text
Abstract:
The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.
APA, Harvard, Vancouver, ISO, and other styles
2

Awan, Anam ul Haq, and Shahzad Ali. "Regionalization and Marketing Mix Strategies of a company." Thesis, Halmstad University, School of Teacher Education (LUT), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-738.

Full text
Abstract:
<p>Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. To get the appropriate data for this, we studied a telecommunication company based in Norway and operating in Denmark and Sweden as well. We adopted the inductive approach and case study method, and our study is based on our research findings, on the basis of w
APA, Harvard, Vancouver, ISO, and other styles
3

Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.

Full text
Abstract:
Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the c
APA, Harvard, Vancouver, ISO, and other styles
4

Kontic, Ivan, and Jasmin Biljeskovic. "Greening the marketing mix : A case study of the Rockwool Group." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12777.

Full text
Abstract:
<p><strong>Purpose: </strong> To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group.<em> </em></p><p><strong> </strong></p><p><strong>Background: </strong>The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. The Rockwool Group’s products improve the quality of life and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain.</p><p> </p><p><strong>Problem: </strong>T
APA, Harvard, Vancouver, ISO, and other styles
5

Gräns, Henning, Ashkan Maghsoudlou, and Jimmy Rodenfelt. "Hotellbranschen : Fördelaktig marknadsföring i dagens samhälle." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-33331.

Full text
Abstract:
Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta. Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter. Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att de
APA, Harvard, Vancouver, ISO, and other styles
6

Havránková, Jana. "Sledování efektivity prostředků na marketing podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409967.

Full text
Abstract:
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts relate
APA, Harvard, Vancouver, ISO, and other styles
7

Gomez, de la Fuente Melissa Rocio. "Marketing Strategies for Increasing Latino Enrollment in Higher Education." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2820.

Full text
Abstract:
Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured in
APA, Harvard, Vancouver, ISO, and other styles
8

Pilblad, Marcus, and Samir Belaid. "Kampen om studenten : Kund och råvara på samma gång." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-87821.

Full text
Abstract:
<p></p><p>A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students. This thesis focuses on the marketin
APA, Harvard, Vancouver, ISO, and other styles
9

Correia, Teresa, and Patrik Mårdh. "Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202336.

Full text
Abstract:
Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. The research is developed as case studies within the Brazilian telecom market in order to offer a new BOP setting as previous research has been focusing on Asia and Africa. Semi-structured face-to-face interviews are conducted with managers of the prepaid segment
APA, Harvard, Vancouver, ISO, and other styles
10

Horner, David D. "A descriptive study of the marketing mix strategies utilized by North American Christian Schools." Lynchburg, Va. : Liberty University, 2006. http://digitalcommons.liberty.edu.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Marketing mix strategies"

1

Ray, Saibal, and Shuya Yin, eds. Channel Strategies and Marketing Mix in a Connected World. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31733-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Chaieb, Hejer, Myriam Ertz, and Imen Latrous. Applying Marketing Mix Modeling for the Marketing Strategies of a Regional Amusement Park. SAGE Publications Ltd, 2025. https://doi.org/10.4135/9781036213053.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

C, Williams John. Getting retail right!: Improving productivity with the right communication, training, merchandising, marketing, and tenant-mix/leasing strategies. International Council of Shopping Centers, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81481-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Schneider, Dieter J. G. Internationale Marktselektion mit Hilfe der Welthandelsdatenbank. Österreichischer Wirtschaftsverlag, 1988.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Meffert, Heribert. Erfolgreiches Marketing in der Rezession: Strategien und Massnahmen in engeren Märkten : mit Erkenntnissen aus einer umfassenden Untersuchung. Ueberreuter, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Booth, W. D. Design/build marketing: Strategies and procedures for the small and mid-size contractor. Van Nostrand Reinhold, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Focke, Sandra. "Politik-Marketing": Die Marketing-Strategien der beiden grossen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU. Lang, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ch'oe, Chi-hyŏn. Nongŏŏp puga kach'i ŭi saeroun ch'angch'ul ŭl wihan sikp'um sanŏp ŭi chungjanggi palchŏn chŏllyak: 4/5-ch'a yŏndo = Mid/long-term food industry development strategies for creation of value added in agricultural & fishery : 4/5th year. Han'guk Nongch'on Kyŏngje Yŏn'guwŏn, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Marketing mix strategies"

1

Chowdhury, Naushaba, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, and Jonathan A. J. Wilson. "B2B Marketing Mix." In Essential B2B Marketing Strategies. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-91104-0_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Siakalli, M., A. Masouras, and C. Papademetriou. "e-Marketing in the Hotel Industry: Marketing Mix Strategies." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Putra, Muhammad Rezeki Julham, Sugih Arto Pujangkoro, and Syafrizal Helmi Situmorang. "Marketing Mix Strategy and SWOT Analysis on Beraskita Products Perum Bulog Regional Division North Sumatra." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_117.

Full text
Abstract:
AbstractRice is a type of food commodity whose demand is constantly increasing because rice is the staple food for the majority of the population of Indonesia. The high demand for rice creates competition among rice-producing companies in Indonesia. Companies need to apply a strategic marketing concept. The marketing concept aims to satisfy customer wants and needs, creating loyalty. The emergence of satisfaction from a customer is based on the marketing mix. The marketing mix includes the 4Ps: product, price, place, and promotion. This study aims to determine: (1) the marketing mix strategy f
APA, Harvard, Vancouver, ISO, and other styles
4

Sitorus, Ombun Rico, Sukaria Sinulingga, and Beby Karina Fawzeea Sembiring. "Green Marketing Strategy Effect on Consumer Awareness Through Marketing Mix Approach." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_121.

Full text
Abstract:
AbstractThis study aims to determine whether the use of environmental issues in marketing strategies impacts business in terms of consumer awareness through a marketing mix approach. This research was conducted using a survey through a closed question questionnaire with a symmetrical scale. In this study were, 120 respondents selected using simple random sampling through the analytical method used with multiple linear regression analysis. This study indicates that green marketing has a significant influence on consumer awareness as measured by the product, price, place &amp; promotion componen
APA, Harvard, Vancouver, ISO, and other styles
5

Deng, Junlin. "The E-sports event marketing strategies based on the marketing mix theory of 4Vs." In Exploring the Financial Landscape in the Digital Age. CRC Press, 2024. http://dx.doi.org/10.1201/9781003508816-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Gaffar, Vanessa. "Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia." In Palgrave Studies of Marketing in Emerging Economies. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-83711-2_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Öztürk, Selen. "Innovative Marketing Approaches in the Digital Era—The Transformation of Businesses and Marketing Mix Strategies." In Multidisciplinary Approaches to Contemporary Marketing. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-78026-4_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Das, Saumendra, Janmenjoy Nayak, Manohar Mishra, and Bighnaraj Naik. "Solar Photo Voltaic Renewal Energy: Analyzing the Effectiveness of Marketing Mix Strategies." In Lecture Notes in Electrical Engineering. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-7076-3_45.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Daxböck, Jennifer, Maria Laura Dulbecco, Sintija Kursite, et al. "The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_22.

Full text
Abstract:
AbstractInstagram has been an emerging platform for tourists to share their experiences and connect with other users in the multiphasic travel stages. Despite the huge number of photographs shared on Instagram on a daily basis, it remains ambiguous regarding the underlying motives of tourists’ posting behaviour. Thus, this study aims to conceptualise a framework based on the internal and external triggers of sharing travel photographs through a mix methods design involving diary studies and questionnaires. By conducting a path analysis, this study presents and validates a theoretical model inc
APA, Harvard, Vancouver, ISO, and other styles
10

Tomczak, Torsten, Sven Reinecke, and Alfred Kuss. "Planning the Marketing Mix." In Strategic Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18417-9_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Marketing mix strategies"

1

Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

Full text
Abstract:
Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
APA, Harvard, Vancouver, ISO, and other styles
2

Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

Full text
Abstract:
Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
APA, Harvard, Vancouver, ISO, and other styles
3

Manea, Natalia. "THE STRATEGIES OF MARKETING MIX IN TECHNICAL UNIVERSITY EDUCATION SERVICES." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/14/s04.118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Martinović, Maja. "From Theory to Practice: Applying Marketing Concepts Across Industries in MBA Programs." In 10th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eraz.2024.437.

Full text
Abstract:
Teaching marketing to MBA students, particularly managers from diverse industries, can be greatly enhanced by co-creation with students. Standard teaching methods often fail to demonstrate how to apply theoretical concepts to real-world situations, especially in smaller or resource-limited companies. A study involving 30 MBA students working on real company scenarios revealed that knowledge transfer is more effective when participants co-create strategies and tactics using theoretical models alongside industry-specific examples. For example, some industries benefited from a customer-centric ap
APA, Harvard, Vancouver, ISO, and other styles
5

Mihalčinová, Nikola, and Benedikt Badánik. "Marketing of low-cost carriers." In Práce a štúdie. University of Žilina, 2023. http://dx.doi.org/10.26552/pas.z.2023.2.17.

Full text
Abstract:
The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific possibilities for improving marketing activities based on the theoretical basis obtained from relevant sources and the subsequent processing of the practical part. Proposals are based on the analysis of marketing strategies, including marketing mix, Porter's five forces model, perception map, passenger segmentation, BCG matrix and Ansoff matrix, and evaluate the success and ef
APA, Harvard, Vancouver, ISO, and other styles
6

Wang, Haoyang. "Understanding the Marketing Strategies: 4 Ps Marketing Mix or Other Strategies used by Tencent Games in the Video Game Market." In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220307.016.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Lestari, Elmi Nafi, Sapto Adi, and Sendhi Tristanti Puspitasari. "The Effort to Increase Patient Visits With Marketing Mix Strategies at Sekarpuro Medical Clinic Malang." In The 1st International Scientific Meeting on Public Health and Sports (ISMOPHS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/ahsr.k.201203.035.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Dobrea, Razvan Catalin, Maria Loredana Popescu, Ovidiu Andrei Cristian Buzoianu, and Cristina Dima. "Green marketing in the romanian retail." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155618.07.

Full text
Abstract:
Before the idea of green marketing, companies had to be concerned with what happens to a product during and after its useful life. Companies can manifest this concern by experimenting with ways to re-evaluate and redesign the life stage of the product. Life cycle reassessment focuses on environmental considerations in product development and design, including energy and material inputs and achievements in production, consumption, and disposal of waste products (1994 corporate environmental practices). The implementation of the principles of ecological marketing has been achieved since the 70's
APA, Harvard, Vancouver, ISO, and other styles
9

Kurar, İhsan. "Innovation Practices in the Hotel Industry: Case of Alanya." In International Conference on Eurasian Economies. Eurasian Economists Association, 2021. http://dx.doi.org/10.36880/c13.02572.

Full text
Abstract:
Innovation, derived from the Latin word "innovatus", means to turn an idea into a product that can be sold or developed (goods or services). Tourism is one of the greatest global industries, improving according to the continuous changes in tourism trends and consumer preferences. Thus, it is this need to change that makes the concept of innovation a vital concern for tourism firms of all sizes. Because there is a competition between countries, regions, and cities to attract more tourists. In this context, hotels try to differentiate themselves in order to stay alive and have competitive advant
APA, Harvard, Vancouver, ISO, and other styles
10

Djokic, Nenad, Nikola Milicevic, and Ines Djokic. "Media Mix Budget Allocation." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_431.

Full text
Abstract:
An important topic within marketing communications management is related to media mix budget allocation. In addition to traditional approaches, the new circumstances in which there is the use of digital marketing and the availability of a significantly greater volume of data yielded new possibilities in approaching the topic. Furthermore, one should not neglect the privacy regulations affecting future data availability. In all those considerations, the emphasis on different media effectiveness and its measurement is crucial. In this paper, the authors present different approaches to media mix
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Marketing mix strategies"

1

Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

Full text
Abstract:
Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur
APA, Harvard, Vancouver, ISO, and other styles
2

Kulinna, Matthias. Ethnomarketing in Deutschland : die Konstruktion von Ethnizität durch Marketingakteure. Goethe-Universität, Institut für Humangeographie, 2007. http://dx.doi.org/10.21248/gups.1093.

Full text
Abstract:
Die vorliegende Arbeit verdeutlicht für das Handlungsfeld „Ethnomarketing in Deutschland“, wie ethnische Grenzen gezogen werden. Sein Ausgangspunkt ist der gesellschaftliche Diskurs über das Deutschsein und seine Gegenstücke: das Türkische, Russische, Orientalische, Südländische usw.. Im Niemandsland zwischen Fremdem und Eigenem führen die Akteure des Ethnomarketings ihr eigenes Spiel mit der Ethnizität auf, indem sie sich die kursierenden ethnischen Zuschreibungen zu nutze machen. Sie übernehmen selektiv die im Diskurs vorgefundenen ethnischen Konstruktionen eines „kollektiven Gedächtnisses“
APA, Harvard, Vancouver, ISO, and other styles
3

Czowalla, Lucas, Andreas Blechschmidt, Dahlia Busch, et al. Handlungsansätze zur verbesserten Verknüpfung von Fahrrad und Öffentlichem Verkehr. Goethe-Universität, Institut für Humangeographie, 2018. http://dx.doi.org/10.21248/gups.40317.

Full text
Abstract:
Die Verknüpfung des Fahrrades mit dem Öffentlichen Verkehr (ÖV) kann den Umweltverbund stärken, den Übergang von einem Verkehrssystem auf das andere erleichtern und eine attraktive Alternative zum motorisierten Individualverkehr schaffen. Die vorliegende Arbeit repräsentiert den zweiten umfassenden Projektbericht innerhalb des Forschungsprojektes „Verbesserte Integration des Fahrrads in den öffentlichen Verkehr – Systematische Erschließung von Handlungsoptionen und Bewertung von Best-Practices“. Im ersten Projektbericht (ebenfalls in dieser Arbeitspapierreihe erschienen – Nr. 15) wurden die En
APA, Harvard, Vancouver, ISO, and other styles
4

Shomer, Ilan, Ruth E. Stark, Victor Gaba, and James D. Batteas. Understanding the hardening syndrome of potato (Solanum tuberosum L.) tuber tissue to eliminate textural defects in fresh and fresh-peeled/cut products. United States Department of Agriculture, 2002. http://dx.doi.org/10.32747/2002.7587238.bard.

Full text
Abstract:
The project sought to understand factors and mechanisms involved in the hardening of potato tubers. This syndrome inhibits heat softening due to intercellular adhesion (ICA) strengthening, compromising the marketing of industrially processed potatoes, particularly fresh peeled-cut or frozen tubers. However, ICA strengthening occurs under conditions which are inconsistent with the current ideas that relate it to Ca-pectate following pectin methyl esterase (PME) activity or to formation of rhamnogalacturonan (RG)-II-borate. First, it was necessary to induce strengthening of the middle lamellar c
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Marketing mix strategies' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography