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Books on the topic 'Marketing mix strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Ray, Saibal, and Shuya Yin, eds. Channel Strategies and Marketing Mix in a Connected World. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31733-1.

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2

Chaieb, Hejer, Myriam Ertz, and Imen Latrous. Applying Marketing Mix Modeling for the Marketing Strategies of a Regional Amusement Park. SAGE Publications Ltd, 2025. https://doi.org/10.4135/9781036213053.

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3

C, Williams John. Getting retail right!: Improving productivity with the right communication, training, merchandising, marketing, and tenant-mix/leasing strategies. International Council of Shopping Centers, 2004.

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4

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

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5

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81481-4.

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6

Schneider, Dieter J. G. Internationale Marktselektion mit Hilfe der Welthandelsdatenbank. Österreichischer Wirtschaftsverlag, 1988.

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7

Meffert, Heribert. Erfolgreiches Marketing in der Rezession: Strategien und Massnahmen in engeren Märkten : mit Erkenntnissen aus einer umfassenden Untersuchung. Ueberreuter, 1994.

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8

Booth, W. D. Design/build marketing: Strategies and procedures for the small and mid-size contractor. Van Nostrand Reinhold, 1992.

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9

Focke, Sandra. "Politik-Marketing": Die Marketing-Strategien der beiden grossen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU. Lang, 2007.

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10

Ch'oe, Chi-hyŏn. Nongŏŏp puga kach'i ŭi saeroun ch'angch'ul ŭl wihan sikp'um sanŏp ŭi chungjanggi palchŏn chŏllyak: 4/5-ch'a yŏndo = Mid/long-term food industry development strategies for creation of value added in agricultural & fishery : 4/5th year. Han'guk Nongch'on Kyŏngje Yŏn'guwŏn, 2012.

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11

Ch'oe, Chi-hyŏn. Nongŏŏp puga kach'i ŭi saeroun ch'angch'ul ŭl wihan sikp'um sanŏp ŭi chungjanggi palchŏn chŏllyak (5/5-ch'a yŏndo): Sikp'um sanŏp chŏngch'aek ŭi p'yŏngka wa hyoyulchŏk ch'ujin pangan = Mid/long-term food industry development strategies for creation of value added in agricultural & fishery (year 5 of 5). Han'guk Nongch'on Kyŏngje Yŏn'guwŏn, 2013.

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12

Lee, Khai Sheang. Equilibrium marketing mix strategies. 1993.

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13

Ray, Saibal, and Shuya Yin. Channel Strategies and Marketing Mix in a Connected World. Springer, 2019.

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14

Ray, Saibal, and Shuya Yin. Channel Strategies and Marketing Mix in a Connected World. Springer International Publishing AG, 2021.

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15

Tankersley. Modifying the Marketing Mix Strategies for the Mature Consumer. Copley Pub Group, 1990.

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16

Grunewalder, Nico. Introducing German Clothes to the Canadian Market. a Study of Modomoto's Marketing Mix Strategies. GRIN Verlag GmbH, 2016.

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17

Barth, Klaus, and Hans-Joachim Theis. Hotel- Marketing. Strategien - Marketing- Mix - Planung - Kontrolle. Dr. Th. Gabler Verlag, 1998.

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18

Barth, Klaus, and Hans-Joachim Theis. Hotel-Marketing: Strategien -- Marketing-Mix -- Planung -- Kontrolle. Westdeutscher Verlag GmbH, 2013.

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19

Hotel-Marketing: Strategien, Marketing-Mix, Planung, Kontrolle. Westdeutscher Verlag GmbH, 2013.

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20

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Springer, 1993.

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21

Schmitt, Melanie. Internationaler Marketing-Mix. Kommunikations-Strategien. GRIN Verlag GmbH, 2017.

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22

The Responsive Actions In Tourism And Amusement Enterprises In Taiwan The Relationships Between New Product Introduction Strategies And Responsive Actions Of Marketing Mix In Tourism And Amusement Enterprises In Taiwan. VDM Verlag, 2009.

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23

Kirchner, Anastasia. Produkt-Strategien Im Internationalen Marketing-Mix. GRIN Verlag GmbH, 2017.

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24

Rhine, Anthony S., and John Jay Pension. How to Market the Arts. Oxford University PressNew York, 2022. http://dx.doi.org/10.1093/oso/9780197556078.001.0001.

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Abstract In the 1940s, Neil Borden developed the term “marketing mix” to refer to the entire work of a business executive. The notion suggests that the function of business is marketing, and in 1960 Jerome McCarthy defined the functions of the marketing mix as the four Ps: Product, price, place, and promotion. In the arts, the Ps dont work. This text proposes a new paradigm—the four Es—that better explain what is, and what should be, happening in nonprofit arts marketing. Though art presented might be defined as a product, product misses the fact that the art occurs within audiences leading to

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25

Marketing-Mix-Strategien in Investitionsgütermärkten: Entwicklung und Simulation Marktstrukturspezifischer Strategien. Westdeutscher Verlag GmbH, 2013.

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26

Ziegler, Gerd. Marketing Strategien Für Unternehmer: Der Rote Faden Zur Erfolgreichen Kundenakquise und Umsatzsteigerung Mit der Passenden Online Marketing Strategie. Independently Published, 2019.

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27

Strauß, Ralf E. Marketingplanung Mit Plan: Strategien FüR Ergebnisorientiertes Marketing. Schaffer-Poeschel Verlag fur Wirtschaft Steuern Recht GmbH, 2008.

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28

Henderson, Stanley E., and Claire C. Swann. Handbook for the College Admissions Profession. Greenwood Publishing Group, Inc., 1998. http://dx.doi.org/10.5040/9798400661105.

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Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting;

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29

Fernandes, Patricia Gomes. Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten. Studylab, 2019.

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30

Moebus, Axel. Online Marketing: Mit Internet Marketing und Social Media Erfolgreich Geld Verdienen - SEO Marketing Strategien Für Ihren Erfolg Im Online-Business. Independently Published, 2017.

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31

Xander, Heiko. Marketing-Mix-Strategien in Umweltfreundlich-Differenzierten Märkten: Computergestützte Simulation und Optimierung Eines Lebenszyklusübergreifenden Diffusionsmodells. Deutscher Universitäts Verlag, 2013.

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32

Booth, William D. Design/Build Marketing: Strategies And Procedures For The Small And Mid-Size Contractor. Springer, 2012.

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33

Booth, William D. Design/Build Marketing: Strategies and Procedures for the Small and Mid-Size Contractor. Springer London, Limited, 2012.

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34

Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs. Lioncrest Publishing, 2019.

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35

Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs. Scribe Media, 2019.

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36

Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs. Lioncrest Publishing, 2019.

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37

Sandra Maria Bader Marco Müller. Jetzt Erfolgreich Mit der Eigenen Praxis - Marketing-Strategien Für Heilpraktiker und Therapeuten. Independently Published, 2020.

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38

Behr, R. Online Marketing - Passives Einkommen Ohne Startkapital: Geld Verdienen Im Internet Mit Strategie. Independently Published, 2016.

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39

Strategie und Marketing-Mix internationaler Unternehmen im Hinblick auf den 'Bottom of the Pyramid'-Ansatz. GRIN Verlag GmbH, 2007.

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40

Teuer, Stefan. Marketing Für Autoren: Mit Diesen Strategien Werden Sie Vom Hobbyautor Zum Hauptberuflichen Schriftsteller. Independently Published, 2021.

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41

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten: Computergestützte Simulation und Optimierung eines lebenszyklusübergreifenden ... Technologie und Innovation). Deutscher Universitats-Verlag, 2003.

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42

Seebacher, Uwe. Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien Sowie Praxiserprobte Vorgehensmodelle - Mit 11 Fallstudien. Springer Fachmedien Wiesbaden GmbH, 2021.

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43

Seebacher, Uwe. Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien Sowie Praxiserprobte Vorgehensmodelle - Mit 13 Fallstudien. Springer Fachmedien Wiesbaden GmbH, 2023.

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44

Influencer Marketing : Für Influencer und Unternehmen: Strategien, Erfolgsfaktoren, Instrumente, Rechtlicher Rahmen. Mit Vielen Beispielen. Springer Fachmedien Wiesbaden GmbH, 2021.

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45

Böckenholt, Ingo, Audrey Mehn, and Arne Westermann. Konzepte und Strategien für Omnichannel-Exzellenz: Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen. Springer Gabler, 2018.

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46

Dunagan, Colleen T. Commercials as Discursive Assemblages. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.003.0003.

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Chapter Two demonstrates how commercials employ genre-specific codes and conventions to operate as discursive assemblages. The author adopts Grossberg’s concept of cultural formations as a model for analyzing dance in advertising. Through close readings of several commercials created for US companies produced between 1948 and 2012, the chapter offers an historicized reading of the strategic intersections between dance, television, film, and advertising within commercials to produce a form of marketing that simultaneously reinforces and destabilizes disciplinary boundaries. Several concepts cen

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47

Salerno, Massimiliano. LinkedIn Marketing Business: Wie Sie Mit der ,,DASKY Methode Ihre Content Marketing and Social Selling Strategie Erstellen und Neukunden Gewinnen. Independently Published, 2020.

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48

Salerno, Massimiliano. LinkedIn Marketing Business: Wie Sie Mit der ,,DASKY Methode Ihre Content Marketing and Social Selling Strategie Erstellen und Neukunden Gewinnen. Independently Published, 2021.

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49

Kargl, Urs. Marketing- und Kommunikationskonzept Für Internet Start-Up Unternehmen: Mit der Richtigen Strategie Zum Erfolgreichen Markteintritt. Bachelor + Master Publishing, 2014.

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50

Hoffmann, Lisa. E-Mail Marketing : Die Grenzenlose Marketing Strategie: Mit Content Marketing and Newsletter Texten Jede Skepsis überwinden, Mehr Umsatz and Kunden Gewinnen und Einen Erfolgreichen Online Vertrieb Aufbauen. Independently Published, 2021.

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