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Books on the topic 'Marketing mix strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

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1

Ray, Saibal, and Shuya Yin, eds. Channel Strategies and Marketing Mix in a Connected World. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31733-1.

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2

C, Williams John. Getting retail right!: Improving productivity with the right communication, training, merchandising, marketing, and tenant-mix/leasing strategies. New York: International Council of Shopping Centers, 2004.

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3

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

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4

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten. Wiesbaden: Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81481-4.

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5

Schneider, Dieter J. G. Internationale Marktselektion mit Hilfe der Welthandelsdatenbank. Wien: Österreichischer Wirtschaftsverlag, 1988.

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6

Booth, W. D. Design/build marketing: Strategies and procedures for the small and mid-size contractor. New York: Van Nostrand Reinhold, 1992.

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7

Meffert, Heribert. Erfolgreiches Marketing in der Rezession: Strategien und Massnahmen in engeren Märkten : mit Erkenntnissen aus einer umfassenden Untersuchung. Wien: Ueberreuter, 1994.

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8

Strategische Erfolgsfaktoren im Software-Marketing: Ein Konzept zur Erfassung und Gewichtung strategischer Erfolgsfaktoren mit Hilfe quantitativer Verfahren. Frankfurt am Main: P. Lang, 1992.

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9

Focke, Sandra. "Politik-Marketing": Die Marketing-Strategien der beiden grossen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU. Frankfurt am Main: Lang, 2007.

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10

Ch'oe, Chi-hyŏn. Nongŏŏp puga kach'i ŭi saeroun ch'angch'ul ŭl wihan sikp'um sanŏp ŭi chungjanggi palchŏn chŏllyak: 4/5-ch'a yŏndo = Mid/long-term food industry development strategies for creation of value added in agricultural & fishery : 4/5th year. Sŏul T'ŭkpyŏlsi: Han'guk Nongch'on Kyŏngje Yŏn'guwŏn, 2012.

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11

Ch'oe, Chi-hyŏn. Nongŏŏp puga kach'i ŭi saeroun ch'angch'ul ŭl wihan sikp'um sanŏp ŭi chungjanggi palchŏn chŏllyak (5/5-ch'a yŏndo): Sikp'um sanŏp chŏngch'aek ŭi p'yŏngka wa hyoyulchŏk ch'ujin pangan = Mid/long-term food industry development strategies for creation of value added in agricultural & fishery (year 5 of 5). Sŏul T'ŭkpyŏlsi: Han'guk Nongch'on Kyŏngje Yŏn'guwŏn, 2013.

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12

Lee, Khai Sheang. Equilibrium marketing mix strategies. 1993.

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13

Ray, Saibal, and Shuya Yin. Channel Strategies and Marketing Mix in a Connected World. Springer, 2019.

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14

Tankersley. Modifying the Marketing Mix Strategies for the Mature Consumer. Copley Pub Group, 1990.

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15

Barth, Klaus, and Hans-Joachim Theis. Hotel- Marketing. Strategien - Marketing- Mix - Planung - Kontrolle. Dr. Th. Gabler Verlag, 1998.

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16

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Springer, 1993.

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17

The Responsive Actions In Tourism And Amusement Enterprises In Taiwan The Relationships Between New Product Introduction Strategies And Responsive Actions Of Marketing Mix In Tourism And Amusement Enterprises In Taiwan. VDM Verlag, 2009.

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18

Fernandes, Patricia Gomes. Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten. Studylab, 2019.

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19

Booth, William D. Design/Build Marketing: Strategies And Procedures For The Small And Mid-Size Contractor. Springer, 2012.

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20

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten: Computergestützte Simulation und Optimierung eines lebenszyklusübergreifenden ... Technologie und Innovation). Deutscher Universitats-Verlag, 2003.

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21

Böckenholt, Ingo, Audrey Mehn, and Arne Westermann. Konzepte und Strategien für Omnichannel-Exzellenz: Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen. Springer Gabler, 2018.

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22

Dunagan, Colleen T. Commercials as Discursive Assemblages. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.003.0003.

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Chapter Two demonstrates how commercials employ genre-specific codes and conventions to operate as discursive assemblages. The author adopts Grossberg’s concept of cultural formations as a model for analyzing dance in advertising. Through close readings of several commercials created for US companies produced between 1948 and 2012, the chapter offers an historicized reading of the strategic intersections between dance, television, film, and advertising within commercials to produce a form of marketing that simultaneously reinforces and destabilizes disciplinary boundaries. Several concepts central to the larger project are introduced here, including liveness, advertising positioning strategies, direct address and hailing, montage, and film musical conventions. While the study focuses on an analysis of the history and conventions of dance-in-advertising in the United States during the mid-to-late twentieth and early twenty-first centuries, it also includes examples of commercials created to advertise US products in foreign markets.
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23

Petras, Ole, and Dirk Westerkamp, eds. Inexklusion. Wachholtz Verlag, 2021. http://dx.doi.org/10.5771/9783529092886.

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Medienphänomene der Gegenwart: Blackfishing, Femvertising oder Greenwashing – erstaunlich viele Medienphänomene der Gegenwart beschreiben kulturelle Aneignungsverhältnisse. Nur selten begleitet diese Aneignung echte Wertschätzung. Viel eher lassen sich Strategien der Neutralisierung erkennen, die dem Vorwurf von Ausschluss und Elitismus mit einer nur vordergründigen, bestenfalls oberflächlichen Öffnung in Richtung des vormals Ausgeschlossenen begegnen. Der aus einem gemeinsamen Projektseminar des Philosophischen Seminars mit dem Institut für Neuere Deutsche Literatur und Medien der Universität Kiel hervorgegangene Band versucht, derartige Prozesse auf den Begriff der Inexklusion zu bringen. Die Beiträge widmen sich so diversen Themen wie Marketing und Wahlkampfstrategien, medialen Fremd- und Selbstbildern, Kunst und Körpern, feministischer Theorie und chauvinistischer Praxis. Konzeptionell verklammert sind sie in der Analyse der den medialen Phänomenen zugrunde liegenden Aneignungs- und Abgrenzungsprozeduren.
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24

Wanqiang, Li. The : Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World. McGraw-Hill Education, 2016.

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25

The Xiaomi way: Customer engagement strategies that built one of the largest smartphone companies in the world. McGraw-Hill Education, 2017.

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