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Dissertations / Theses on the topic 'Marketing mix strategies'

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Published: 4 June 2021

Last updated: 25 July 2025

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1

Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

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The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.

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2

Awan, Anam ul Haq, and Shahzad Ali. "Regionalization and Marketing Mix Strategies of a company." Thesis, Halmstad University, School of Teacher Education (LUT), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-738.

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<p>Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. To get the appropriate data for this, we studied a telecommunication company based in Norway and operating in Denmark and Sweden as well. We adopted the inductive approach and case study method, and our study is based on our research findings, on the basis of w

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Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.

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Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the c

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Kontic, Ivan, and Jasmin Biljeskovic. "Greening the marketing mix : A case study of the Rockwool Group." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12777.

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<p><strong>Purpose: </strong> To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group.<em> </em></p><p><strong> </strong></p><p><strong>Background: </strong>The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. The Rockwool Group’s products improve the quality of life and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain.</p><p> </p><p><strong>Problem: </strong>T

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Gräns, Henning, Ashkan Maghsoudlou, and Jimmy Rodenfelt. "Hotellbranschen : Fördelaktig marknadsföring i dagens samhälle." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-33331.

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Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta. Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter. Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att de

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Havránková, Jana. "Sledování efektivity prostředků na marketing podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409967.

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Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts relate

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Gomez, de la Fuente Melissa Rocio. "Marketing Strategies for Increasing Latino Enrollment in Higher Education." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2820.

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Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured in

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Pilblad, Marcus, and Samir Belaid. "Kampen om studenten : Kund och råvara på samma gång." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-87821.

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<p></p><p>A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students. This thesis focuses on the marketin

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Correia, Teresa, and Patrik Mårdh. "Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202336.

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Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. The research is developed as case studies within the Brazilian telecom market in order to offer a new BOP setting as previous research has been focusing on Asia and Africa. Semi-structured face-to-face interviews are conducted with managers of the prepaid segment

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Horner, David D. "A descriptive study of the marketing mix strategies utilized by North American Christian Schools." Lynchburg, Va. : Liberty University, 2006. http://digitalcommons.liberty.edu.

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Kobližková, Markéta. "Marketingové aktivity ELKO Elektro s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225315.

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This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.

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Lorentzson, Rebecka, and Sofia Kullberg. "Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34084.

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This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. The owners were interviewed about their marketing strategies and a questionnaire were handed out to their customers, regarding their attitudes towards green products and farm shops, in order to collect data from two perspectives and compare the farm shops’ perspective to the customers’ perspective. Both interviews resulted in similarities and differences b

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Sultana, Yeasmeen, Klaudia Mordarska, and Daniel Kopecky. "Factors influencing product launch strategies - a case study of the mining industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-33076.

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Regehr, Dominic. "Localization strategies of multinationals in Brazil which characteristics of the Brazilian market force multinational companies to localize their marketing activities?" reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/11097.

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Submitted by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-09-03T19:45:54Z No. of bitstreams: 1 Final_Version_FGV_1 - Com Ficha Catalográfica.pdf: 1379479 bytes, checksum: ad1499495265dde04f6483c08b8931e2 (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-09-03T20:39:54Z (GMT) No. of bitstreams: 1 Final_Version_FGV_1 - Com Ficha Catalográfica.pdf: 1379479 bytes, checksum: ad1499495265dde04f6483c08b8931e2 (MD5)<br>Made available in DSpace on 2013-09-03T20:40:12Z (GMT). No. of bitstreams: 1 Final_Version_FGV_1 - Com Ficha Catalográfica.pdf

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Mikula, Štefan. "Marketingové strategie globálních IT korporací." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223152.

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The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.

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Weinreich, Carrie. "Marketing Strategies Restaurant Leaders Use to Develop Their Customer Base." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2464.

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Surviving past the first year of operation is a growing concern for independent, full-service restaurants. Some restaurant leaders lack the marketing strategies necessary to develop a loyal customer base and survive beyond the first year of operation. The purpose of this multiple case study was to explore the marketing strategies that independent, family-oriented, full-service restaurant leaders located in the Pittsburgh, PA, metro area in business for at least 5 years have used to develop their customer base during the first year of operation. This study was guided by the 7Ps of marketing the

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Marx, Antonio Carlos. "Estratégias de marketing das sementes de soja da COOPAVEL (Cooperativa Agroindustrial)." Universidade Federal de Pelotas, 2011. http://repositorio.ufpel.edu.br/handle/ri/1366.

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Made available in DSpace on 2014-08-20T13:44:28Z (GMT). No. of bitstreams: 1 dissertacao_antonio_carlos_marx.pdf: 566131 bytes, checksum: ec2541dc7b7bae06d880c4f55056276b (MD5) Previous issue date: 2011-12-22<br>This project shows the understanding of marketing-mix as a strategy to be used to divide in segments the aimed market, in order to overwhelm the competition and excel the customers demand. The theoretical fundaments about the theme suggest a defined conceptual option. It shows the marketing composed by four basic elements product, price, place and advertising which are combin

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Gustafsson, Anders. "Networked products create new business opportunities : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-235.

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<p>This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products.</p><p>The study describes IntelliCom, which is a company selling network enabling products. IntelliCom has also developed a customized server solution making it possible to network remote installed products and collect data from these products over Internet. This technology that IntelliCom have knowledge in could be a platform for providing d

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Adamec, Jaroslav. "Nástroj pro podporu volby optimální strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2012. http://www.nusl.cz/ntk/nusl-236600.

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The thesis considers theoretical bases for understanding the product, company, competition and strategies. The thesis compares material and immaterial products and examines the properties of information goods. The thesis considers regularities of strategic management and strategic concepts. The thesis examines analysis used in strategic management, analyses requirements for the system data and describes implemented analysis and their usage.

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Zhao, Haining, and Ruoyi Liu. "A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6142.

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<p>The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.</p>

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Ng, Yee-chung Anita, and 伍懿聰. "A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1985. http://hub.hku.hk/bib/B31263355.

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Tolentino, Krous Frey Yuri Mahes. "Estrategias de promoción en relación a la intención de compra en cadenas de gimnasios por parte de personas de NSE B entre 18 y 30 años pertenecientes a la zona 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652101.

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Actualmente, la industria peruana de gimnasios capta a un público muy reducido, pese al crecimiento que se está dando en la categoría. Pese a los grandes esfuerzos de las cadenas de gimnasios; en Lima, menos del 2% de la población afirma realizar ejercicio constante, por lo que la oportunidad de captación de clientes es elevada. Por dicho motivo, las cadenas de gimnasio están realizando una gran variedad de estrategias en cada una de las variables del marketing mix, principalmente promocionales. En lo que se refiere a la metodología de investigación, debido a la naturaleza del segmento est

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Gutman, Olga, and Heiko Voeste. "Standardisering/anpassning som internationella marknadsföringsstrategier inom upplevelseindustrin." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16763.

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Titel: Standardisering/anpassning som internationella marknadsföringsstrategier inom upplevelseindustrin Nivå: C-uppsats i ämnet företagsekonomi Författare: Heiko Voeste och Olga Gutman Handledare: Akmal Hyder Datum: 2014 – 05 Syfte: Forskningen om upplevelseinriktade företags marknadsföringsstrategier anses vara otillräcklig, trots att denna industri tillhör den snabbt expanderande tjänstemarknaden. Vi valde därför att utföra denna forskning för att bidra till utvecklingen av teorin inom detta område. Syftet med den här studien har varit att ta reda på hur internationella företag inom uppleve

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Soares, Maria Alice Mendes. "Biblioteca escolar: estratégias, recursos e visibilidade interna." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2578.

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Dissertação apresentada à Universidade Fernando Pessoa, como parte dos requisitos para a obtenção do grau de Mestre em Ciências da Informação e Documentação.<br>Centro promotor de saberes, divulgação e disseminação da informação, a Biblioteca Escolar, também denominada de Unidade de Informação, desempenha um papel fundamental no crescimento cognitivo da população escolar. Ao facultar aos seus utilizadores inúmeras possibilidades de descoberta do conhecimento com a oferta de recursos que vão desde o papel impresso ao digital, aos recursos audiovisuais, tecnológicos e humanos, a biblioteca contr

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Lavialle, Ludivine. "Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8560.

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Submitted by Ludivine Lavialle (ludivine.lavialle@gmail.com) on 2011-08-31T03:18:02Z No. of bitstreams: 1 Tesis final Ludivine Lavialle.pdf: 2204423 bytes, checksum: 7041f4c8626832745d2179bc6f17fcec (MD5)<br>Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-08-31T13:22:40Z (GMT) No. of bitstreams: 1 Tesis final Ludivine Lavialle.pdf: 2204423 bytes, checksum: 7041f4c8626832745d2179bc6f17fcec (MD5)<br>Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-08-31T13:22:51Z (GMT) No. of bitstreams: 1 Tesis final Lu

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Prata, Sofia Alves. "Plano de marketing para Heinecken no Mercado out of Home do Grande Porto." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10823.

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Mestrado em Marketing<br>Este Trabalho Final de Mestrado apresenta um plano de marketing para a marca Heineken no mercado out of home do grande Porto com os objetivos principais de conquistar quota de mercado e aumentar a notoriedade da marca Heineken no referido. Para o processo de elaboração deste projeto, foi adotada uma abordagem mista, dedutiva e indutiva, e utilizada a action research (pesquisa ativa) como metodologia adequada à realização da auditoria de marketing ao mercado e à empresa para recolher informação. Neste projeto verifica-se que a cerveja Heineken não é a primeira escolha

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De, Lange Juanré Anton. "The influence of selected marketing mix strategies on business performance of small family and non-family businesses in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15016.

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Despite the fact that small family and non-family businesses in South Africa are important contributors to economic and social development, their failure rates are still high globally. Major contributing factors to this high failure rate are the lack of marketing skills and ineffective marketing practices. Therefore, the primary objective of this study was to establish what marketing mix strategies are used by small family and non-family businesses in the Eastern Cape and the influence of these strategies on Perceived business performance. The literature review dealt with the nature and import

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Ng, Yee-chung Anita. "A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies /." [Hong Kong : University of Hong Kong], 1985. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12318280.

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Eriksson, Malin, and Evelina Lorentzson. "Från retro till metro : Att marknadsföra skönhetsprodukter till män." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45427.

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Research question: How should cosmetic companies develop marketing strategies for beauty products to appeal to men as a customers? Purpose:The purpose of this paper is to explore how marketing strategies of beauty products aimed for men should be designed in order to appeal to potential and existing male customers. Furthermore the paper aims to identify strategic proposals that cosmetic companies should apply in creating marketing for men. Method:The case study is based on a qualitative research method with an inductive approach in which the data collected is done through semi-structured inte

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Filip, Lukáš. "Marketingová strategie klubu historických vozidel." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73965.

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Main goals of the thesis are running strategy situation analysis for the club of veteran vehicles, giving analysis of its marketing mix and setting new tools for its future promotion. Recommendations for the marketing procedures are backed up by renewed web space, which contains redaction system and is linked into optimized advertising campaign, too. Research methods were chosen according to considered financial possibilities of the club. They consist of structured interviews with people familiar with the matter, as well as club data analysis and overall statistic data analysis. Expert tools f

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Majeriková, Ela. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241536.

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The main aim of this master’s thesis entitled “Communication strategy of the company” is to develop a new communication strategy for a specific business based on the results of analysis. The thesis consists of three parts, the theoretical that explains the concepts of concerning marketing and marketing communication, analytical, in which the company is introduced and subsequently analyzed and finally implementation part, where the suggestions for improvement of the communication strategy are introduced. Part of the implementation part is also the budget needed for the notions as well as econom

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Vlašínová, Radka. "Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241433.

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The content of this diploma thesis is to elaborate a complete communication mix of PLASTICBOX CZ, Ltd. The study is divided into a theoretical and a practical part. The first part analyzes in detail the theoretical basis of individual marketing tools, which are tested in the second part.

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Howenstine, Julie Anne. "Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use." University of Toledo / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1365083563.

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Svobodová, Kateřina. "Návrh marketingové strategie pro firmu VISUS AGENCY, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222780.

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Kurimai, Radim. "Návrh marketingové strategie pro firmu Petr Kurimai." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222091.

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Krejčíčková, Lucie. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416915.

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The thesis focuses on the current marketing strategy of the professional hockey club HC Vítkovice Ridera with the aim of proposing changes in the marketing strategy that the club could use in the coming season. Based on theoretical knowledge, a situation analysis is developed, which evaluates the current state. This analysis is then supported by a questionnaire survey. The final part of the work is focused on recommendations for the club.

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Novotná, Markéta. "Marketingová strategie VOYO.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162335.

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The aim of the diploma thesis is to analyse and evaluate the marketing strategy of VOYO.cz and recommend improvements of the current strategy. Theoretical part is divided into three chapters. The first chapter deals with the basic concept of marketing and the definition of marketing process. Second chapter defines the process of marketing planning and the third chapter offers basic theoretical approaches for the formulation of product, pricing, promotional and distribution strategy, which are applied in the practical part. The practical part describes the company CME and CET 21 and subsequentl

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Pospíšilík, Štěpán. "Návrh marketingové strategie firmy Liquid Design, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223180.

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This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.

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Křížová, Michaela. "Marketingová strategie restaurace U Kotvy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224472.

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This master's thesis describes marketing strategy of the restaurant U Kotvy. The first chapter deals with the theoretical knowledge of marketing, marketing strategy, marketing strategy in area of services and internet marketing. The next chapter analyses the current situation in the restaurant and its shortcomings. Similarly it focuses on the marketing strategy and analysis. In the last section suggests for a proper marketing strategy and an evaluation of its benefits for the restaurant are given.

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Kouřimská, Klára. "Marketingová strategie vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201672.

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This diploma thesis deals with the marketing strategy of a selected company. The theoretical part contains general solutions of creating a marketing strategy - such as defining a vision, a mission or strategic goals. After these general solutions the theoretical part also deals with the marketing mix and the communication mix. All theoretical bases mentioned in the first parts of the thesis are then reflected in the practical part, where the theory is applied to the biggest Czech internet retailer Alza.cz a.s. At the end of the thesis, there is the authors's evaluation of the marketing strateg

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Macejová, Petra. "Návrh změn marketingové strategie krémů proti vráskám společnosti L´Oréal." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112692.

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Target of the diploma thesis is to set the proposals for Garnier anti-wrinkle care marketing strategy. The theoretic part of the thesis deals with strategic marketing and planning, desribes marketing research in detail and is also focused on marketing mix and its concrete parts and trends. Practical part desribes and analyses skin care market and anti-wrinkle cream category and subsequently presents Garnier brand. Attention is paid to two marketing studies which are focused on Garnier brand in detail. Marketing goals and action programmes are set according to market data and study learning.

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Krošíková, Markéta. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399939.

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The diploma thesis is focused on creating a marketing strategy for the company Novice Car, s.r.o. which offers international transport and car servis. Thesis is about analysis of current marketing activity and based on these results is suggesting how will be increased in efficiency of the company. The content is formed by theoretical and practical parts which is accompanied by research.

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Salátová, Iva. "Marketingová strategie vybrané outdoorové značky." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17865.

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This thesis deals with present marketing activities of the Czech outdoor brand LOAP. Theoretical part handles basic concepts of marketing theory - marketing conception, marketing mix, marketing strategy and brand managament. Analytical part describes outdoor market, competition on the market and present circumstances on this market. It analyses present marketing activties of the LOAP brand and it suggests alternations and future feasible solutions. Closing part of the thesis includes questionnaire inquiry into consumers buying habits and awareness of the LOAP brand.

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Čejková, Romana. "Analýza marketingové strategie firmy Livingston Electronic Services, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15545.

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Thesis analyse the marketing activities of selected company. The company rents IT equipment. Thesis contains direction of marketing strategy based on marketing mix which company might use to increase decreasing demand on market.

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Drápal, Jan. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223086.

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This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.

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Pavlas, Vojtěch. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222379.

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The main subject of this thesis named "Marketing strategy of company" is finding suitable tools which will help to analyse present situation of C&K a.s. company in department of marketing strategy. Thanks to aplication of this tools there will be suggestions, which will help to improve the position of this company in market.

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Matušková, Romana. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224402.

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The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of go

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Kadlecová, Nikol. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442979.

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The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.

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Peterková, Monika. "Návrh komunikační strategie pro SVŠE Znojmo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223788.

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Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.

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Koukalová, Barbora. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222600.

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The object of my thesis „Marketing strategy of a company“ is analyse of marketing strategy of firm Bábor Eurodance and marketing strategy suggestion for next period. The first part is divided into sections where various theoretic resources of marketing and processing of marketing strategy can be found. Second part is focused on firm Bábor Eurodance, mainly on its present marketing strategy, creation of subbases for new marketing strategy suggestion and third part includes proper subbase of this strategy.

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