Journal articles: 'Marketing mix strategies'

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Jobber, David, and David Shipley. "Marketing-Orientated Pricing Strategies." Journal of General Management 23, no. 4 (June 1998): 19–34. http://dx.doi.org/10.1177/030630709802300402.

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PhD, Okwuchukwu Marcus, Anyasor,. "Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria." International Journal of Trend in Scientific Research and Development Volume-2, Issue-1 (December 31, 2017): 1053–65. http://dx.doi.org/10.31142/ijtsrd7195.

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Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (July 2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration between sustainability and marketing in forms of corporate environmental actions and green marketing practices in businesses. The paper deals with the concept of 4-Ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market. The discussion highlights future research avenues and consequent implications for marketers of green products in designing their marketing strategies.

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Fejza, Mr Sc Ejup, Dr Sc Nail Reshidi, and Dr Sc Ramiz Livoreka. "Marketing mix strategies of bread producers in Kosovo." ILIRIA International Review 3, no. 1 (June 30, 2013): 117. http://dx.doi.org/10.21113/iir.v3i1.102.

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Marketing is a fundamental or core function of the business which more than any other business function deals with customers and their satisfaction. Creation and implementation of a successful marketing strategy in business is very crucial, especially when we deal with a business such is bread manufacturing. Thus, the purpose of the research was to analyze the development of marketing as an organizational function of bread manufacturers companies in Kosovo, to analyze their marketing strategies and to provide clear recommendations for companies that do not use marketing strategies.During the research I have find that bread producers do not even have established a marketing department and/or do not have employed a marketing or sales person. Only few companies, three out of fifteen, intend to establish marketing department in the future, which is a sign that bread producers still do not see marketing as core function in their activities. They do think more on production than on sales and marketing. None of the companies have promotional activities regularly and only two of them exhibits regularly on the trade fairs in Kosovo and only one company exhibited abroad.There should be continuous insistence of manufacturing companies to advance marketing department, creating a special unit of market research and behavior with consumer.The data for research were collected through questionnaire in fifteen bread manufacturing companies. Methods used for research have been descriptive, comparative, analysis, and synthesis. The research instrument was a questionnaire, the technique has been direct communication and research was conducted between months June up to September 2009.

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Luca, Nadina Raluca, and L. Suzanne Suggs. "Strategies for the Social Marketing Mix: A Systematic Review." Social Marketing Quarterly 16, no. 4 (November 24, 2010): 122–49. http://dx.doi.org/10.1080/15245004.2010.522767.

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The marketing mix is a key component of social marketing providing one of the differential points in bringing about behavior and social change. There is a dearth of information regarding the strategies used for the mix in social marketing interventions. This systematic review identifies the strategies used in the social marketing mix, product, price, place, promotion, policy, and partnerships, and their associated outcomes, in health behavior change interventions. A systematic literature search was conducted for peer-reviewed articles published in English from 1990 to 2009 that reported social marketing interventions addressing disease prevention, cancer, heart disease, diabetes, HIV, STDs, reproductive health, physical activity, nutrition, and tobacco. Articles must have identified at least 3 of the Ps of the marketing mix, reported the evaluation, and met the 6 social marketing benchmarks criteria. Twenty-four studies describing 17 interventions met the inclusion criteria. The complete marketing mix was identifiable in 5 interventions. Strategies such as removing perceived barriers, using the Internet for placement, applying innovative promotion, involving communities, and supporting policies were identified as current practices. The results identified a number of strategies that showed potential for the marketing mix with important implications for practice.

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Sharma, Sanjay, and Priyanka Sharma. "Marketing Mix Strategies for FMCG Companies in India." Journal of Commerce and Management Thought 8, no. 4 (2017): 760. http://dx.doi.org/10.5958/0976-478x.2017.00046.5.

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Guido, Gianluigi. "Marketing Mix Strategies in the Europe of 1992." Journal of Euromarketing 1, no. 1-2 (October 11, 1991): 129–50. http://dx.doi.org/10.1300/j037v01n01_06.

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Woodside, Arch G., and Elizabeth J. Wilson. "Diagnosing customer comparisons of competitors' marketing mix strategies." Journal of Business Research 31, no. 2-3 (October 1994): 133–44. http://dx.doi.org/10.1016/0148-2963(94)90077-9.

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Matura, Phanos, Joseph Mbaiwa, and Stephen Mago. "Marketing Mix Strategies of Small and Medium Tourism enterprises in Masvingo Province, Zimbabwe." African Journal of Hospitality, Tourism and Leisure, no. 10(3) (June 30, 2021): 1025–47. http://dx.doi.org/10.46222/ajhtl.19770720-147.

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The study sought to identify the marketing mix strategies of small and medium tourism enterprises (SMTEs), focusing on lodges and hotels of Masvingo Province in Zimbabwe. The continued low business performance by SMTEs in Masvingo Province motivated the study. The marketing mix theory underpinned the study. The ten tourism marketing mix strategies, namely product, price, place, promotion, people, process, physical evidence, programming, packaging, and partnership were the strategy variables of the study. The study employed a quantitative research approach. An online structured questionnaire was used to collect data from all the 250 owners and managers of SMTEs. Statistical Package for Social Sciences (SPSS) version 26 was used for the analysis of data. The main study findings were that SMTEs in Masvingo Province use all the ten tourism marketing mix strategies, albeit with varying degrees of application. The three most used strategies were product, packaging, and price. The three least used strategies were people, programming, and partnership. The moderately used strategies were physical evidence, promotion, place, and process. The value of this study relates to the use of a ten tourism marketing mix framework by SMTEs. Implications are that study organisations may not reach full performance potential due to unequal use of the ten tourism marketing mix strategy elements.

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Chivu, Raluca Giorgiana, Ivona Stoica, Mihai-Cristian Orzan, and Andra-Victoria Radu. "New trends in marketing mix strategies for digital consumer behaviour." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (September 11, 2018): 89–95. http://dx.doi.org/10.18844/prosoc.v5i2.3658.

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The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have received increasing importance. Also, when we think of an online environment where the consumer can be found, smartphones—consumer mobile journey, online TV advertising on Netflix and YouTube a.s.o. This paper aims to identify the element of the marketing mix with the highest impact on the final consumer buying decisions. For this, we have conducted a quantitative research on a sample of 100 respondents. The results show that the elements of the marketing mix passed through major changes because of the digital revolution and the unavoidable appearance of many situational factors that led to a significant variation of the consumer behaviours and changing the consumers’ mindset and their personal system of values.Keywords: Digital marketing mix, consumer behaviour, quantitative research

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Utami, Pertiwi, and Basrowi Basrowi. "SHARIA MARKETING MIX: A MODEL OF DIGITAL MARKETING MANAGEMENT STRATEGY OF ZAKAT." Mabsya: Jurnal Manajemen Bisnis Syariah 3, no. 1 (May 10, 2021): 47–62. http://dx.doi.org/10.24090/mabsya.v3i1.4688.

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Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining 'postioning'. In addition, the use of technology must also be more careful, especially because of the negative impact it has. Sharia marketing mix offers strategy management based on sharia principles which in its development is dominated by contemporary fiqh studies. The research aims to provide a literature review on the collaboration of sharia marketing mix and digital marketing zakat. An interesting study considering there are still few studies that reveal a combination of both. Sharia marketing mix present offers management strategies that conventional marketing mix lacks. The results of the literature review state that sharia marketing mix has a special advantage in filtering the negative impact of the use of technology compared to the marketing mix which has been widely used by companies, financial institutions and non-banks.

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Tarmizi, Tarmizi. "MARKETING STRATEGY TO INCREASE SALES VOLUME." Jurnal Ilmiah Teunuleh 2, no. 2 (June 28, 2021): 321–28. http://dx.doi.org/10.51612/teunuleh.v2i2.49.

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Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched about marketing strategies in an Islamic perspective.

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Azadi, Siamak, and Elham Rahimzadeh. "Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces." EMAJ: Emerging Markets Journal 2, no. 2 (September 11, 2012): 46–58. http://dx.doi.org/10.5195/emaj.2012.25.

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Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are. Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say . Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce, porter's five competitive forces ,mccarthy's four marketing mix model

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Gladka, Olena, and Victoria Fedorova. "Defining personnel marketing strategies." Business: Theory and Practice 20 (March 15, 2019): 146–57. http://dx.doi.org/10.3846/btp.2019.14.

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The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise’s external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming enterprise’s internal attractiveness as an employer. The choice of strategy is based on the Matrix determining the generalized level of enterprise’s attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The content of each type of personnel marketing strategy was substantiated. The main actions contributing to the improvement of level of enterprise’s attractiveness as an employer internally and externally were developed based on the 7Ps personnel marketing mix. Results of this study have theoretical and practical significance. They can be used as basis for further studies, while developed recommendations can be used by a management team for implementation within an enterprise that seeks to develop its employer attractiveness.

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Stavros, Kalogiannidis, Katerina Melfou, and Olympia Papaevangelou. "Global Marketing Strategic Approaches on Multi National Companies Product Development." International Journal of Scientific Research and Management 8, no. 12 (December 31, 2020): 2084–90. http://dx.doi.org/10.18535/ijsrm/v8i12.em08.

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When it comes to business prospects, all organizations try to implement effective marketing mix strategies to ensure consistent operations. While these strategic approaches help a business sustain product development procedures, it also inflicts a humongous impact on issues concerning product development and promotion. In terms of global marketing, most multinational companies and retail firms aim to implement sustainable marketing mix strategies to build and expand their products or services to grab a considerable portion of foreign market share. This not only helps them to generate the desired revenues but also helps a business to enhance its customer base in the target market. This in turn escalates the eminence of the organizational reputation in the host market. However, this paper aims to examine the implications of marketing mix strategies on the product development issues in MNCs and/or retail industries. Through extensive literature mining from previous studies, this paper focuses on analyzing the effect of the strategic approaches used by most marketing experts to mediate the issues of product development. It intends to explore and cast light on the judicious role of the marketing mix in obtaining a competitive edge in most MNCs/retail firms. In the process, it also covers the relationship between the four basic components of the marketing mix, the 4Ps. The paper highlights how the marketing mix can influence the intricacies pertaining to the development process of a product. The study has the potential to provide managers with manual assistance on how these marketing strategies should be implemented and expanded to ameliorate business performance.

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Carpenter, Gregory S. "Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure." Marketing Science 6, no. 2 (May 1987): 208–21. http://dx.doi.org/10.1287/mksc.6.2.208.

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Nasir, Nurul Farhana, Rosmimah Mohd Roslin, Muhammad Arif Nasir, and Muhammad Nur Firdaus Nasir. "Marketing strategies from the Islamic Perspective: Reviewing the relevance of elements of the marketing mix." Journal of Emerging Economies and Islamic Research 8, no. 3 (September 30, 2020): 84. http://dx.doi.org/10.24191/jeeir.v8i3.9952.

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This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba(interest), gharar(excessive uncertainty), and maisir (gambling) in the context of business. Additionally, the issues of halaland haramare given credence in addressing the implementations of the marketing mix elements. Using the Al-Quran and Sunnah as sources of reference, this paper addresses the expected actions of marketers in establishing and executing their marketing strategies.

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Naik, Prasad A., Kalyan Raman, and Russell S. Winer. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects." Marketing Science 24, no. 1 (February 2005): 25–34. http://dx.doi.org/10.1287/mksc.1040.0083.

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Voina, A. A. "Optimal Dynamic Strategies for Stochastic Models of Marketing Promotion Mix." Cybernetics and Systems Analysis 40, no. 2 (March 2004): 270–76. http://dx.doi.org/10.1023/b:casa.0000034453.41995.58.

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Yohandira, Yohandira, Idqan Fahmi, and Alla Asmara. "Faktor-Faktor Bauran Pemasaran yang Memengaruhi Keputusan Pembelian di Bukalapak." Jurnal Manajemen dan Organisasi 12, no. 2 (August 5, 2021): 122–33. http://dx.doi.org/10.29244/jmo.v12i2.34552.

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The growth rate of e-commerce in Indonesia is high. The condition could be seen on the competition map between marketplaces in Indonesia. Bukalapak was one of the top three marketplaces in Indonesia that has seen the most significant decrease in visitor numbers in 2019, at 26 percent precisely. Organizations should formulate marketing strategies in accordance with marketing mix determined based on market analysis to survive in the competitive field. This research aims to analyze consumer perceptions of marketing mix and purchase decision on Bukalapak, analyze marketing mix factors that influence purchase decision on Bukalapak, and formulate marketing strategies to hold back the decline in Bukalapak visitor numbers. The research data were analyzed using Structural Equation Modeling and presented descriptively. The results showed that 66 percent of consumers rated products on Bukalapak had excellent features, 72 percent of consumers rated prices on Bukalapak were reasonable, 64 percent of consumers rated payment methods on Bukalapak were in variety, and shipping discount on Bukalapak was attractive. The marketing mix factors that significantly influenced purchase decision on Bukalapak were place and price. Recommended marketing strategies to hold back the decline in Bukalapak visitors were increasing price variations and optimizing mobile application speeds.

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Khaswarina, Shorea, Sucherly, Umi Kaltum, and R. Rina Novianti Ariawaty. "Market-Based Strategy to Anticipate Covid-19 Pandemic in Smallholder Rubber Plantations in Riau Province, Indonesia." Asian Journal of Agriculture and Rural Development 11, no. 3 (August 23, 2021): 222–29. http://dx.doi.org/10.18488/journal.ajard.2021.113.222.229.

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The coronavirus pandemic had disrupted almost all businesses in various sectors, one of which is the plantation sector. Smallholder rubber plantations in Riau Province, Indonesia have faced the very tough challenges of the coronavirus pandemic. Efforts that could be made were marketing rubber products by implementing market-based strategies, namely market strategy, marketing mix strategy, customer value and marketing performance. This study aimed to analyze the effects of market strategy, marketing mix strategy, and customer value on marketing performance in smallholder rubber plantations in Riau Province during the Covid-19 pandemic. Data collection was carried out using 45 respondents as heads of smallholder rubber plantation farmer groups in Riau Province. Data analysis used structural equation modeling-partial least square (SEM-PLS). The results show that market strategy and marketing mix strategy had a significant direct effect on customer value. Customer value had a significant direct effect on the marketing performance of smallholder rubber plantation farmer groups in Riau, while the market and marketing mix strategies had an indirect effect.

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Liu, Stephanie Q., Laurie Luorong Wu, and Chen-Ya Wang. "A creative-mix or variety-mix fusion experience? Examining marketing strategies for ethnic fusion restaurants." International Journal of Hospitality Management 89 (August 2020): 102596. http://dx.doi.org/10.1016/j.ijhm.2020.102596.

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Rachmawati, Elyana Reni, Tantri Yanuar Rahmat Syah, and Rhian Indradewa. "Influence of Marketing Mix Strategy on Business Arena Corner." International Journal of Research and Review 8, no. 8 (August 9, 2021): 76–86. http://dx.doi.org/10.52403/ijrr.20210812.

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The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This research was conducted to determine how much influence the 7P marketing strategy run by Startup Arena Corner engaged in the digital application of sports venues in Jakarta. This paper reviews literature from past studies related to the mixed concepts of marketing and descriptive analysis used to analyze the best practices of 7P marketing strategies implemented today. The method is to apply all aspects of 7P the marketing strategy with the scenario that Arena Corner will run, compared to the theory that has been led to marketing mix 7P. The results of this study explain that the implementation of Arena Corner's marketing strategy has been fully integrated, both conventional and digital solid marketing implementation so that it is expected that customers can get satisfaction with Arena Corner's products and services. In addition, it is also necessary for customers to feel the user experience that is inherent in the minds of consumers so that Arena Corner can win the hearts of its customers and new consumers. Keywords: Marketing Mix 7P, Strategic Marketing, Business Plan, Arena Corner..

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Pistol, Luminita, and Rocsana Ţoniş Bucea-Manea. "The „7Ps”&”1G” that rule in the digital world the marketing mix." Proceedings of the International Conference on Business Excellence 11, no. 1 (July 1, 2017): 759–69. http://dx.doi.org/10.1515/picbe-2017-0080.

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Abstract Recently, digital marketing mix is developing very interesting new features, because of the market dynamics, IT fast development, and globalization phenomena. The old paradigm still base on 4Ps model (product, price, promotion, and place). This research develops a theoretical framework specifically for marketing mix. Starting from a literature review regarding the 4 Ps in marketing and studying the new generation (Z) features, it can be drawn new directions on digital marketing mix, such us people, process, perseverance (other 3P). In the same time the environmental changes urge us to develop and implement new strategies in marketing as to get sustainable eco-innovation. Thus the green marketing (1G) is an important factor in the marketing mix, in raising the awareness on new politics and good practices for protecting the environment. The article brings a new paradigm for marketing mix: 7P+1G, and validate the model by unit root test. A forecast, regarding green marketing, is made with the What-If analysis.

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Heroux, Lise. "A Longitudinal Study of American and Canadian Convenience Store Marketing Strategies." International Business Research 13, no. 8 (July 21, 2020): 66. http://dx.doi.org/10.5539/ibr.v13n8p66.

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Convenience stores are part of the Canadian and American landscape. Consumers depend on them for fuel, coffee, tobacco, snacks, fast-food, bathrooms, and more. Convenience stores account for more than one third of the retail brick-and-mortar sales. Yet, there is a paucity of marketing research on this retail format. The present study examines the marketing strategies of convenience stores in 2008 and 2018, assessing the changes in strategy over a decade in the U.S. and Canada. The findings indicate that convenience stores in both regions have been able to offer products and services that will bring about repeat sales and increase their profitability. Convenience stores offer customers time saving while providing what they value most: fast service, expedient locations, quality customer service and an adapted marketing mix.  Although there were more similarities than differences in marketing strategies in both regions, Quebec convenience stores were the most effective in implementing their marketing mix and adapting their strategy. Implications for convenience stores are discussed.

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Yosefa, Yosefa. "USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X." Jurnal Administrasi Bisnis 17, no. 1 (July 1, 2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.

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PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix

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Resmiatini, Erna, and Insiati Aisyah Hapsari Imanika. "ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG." DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial 5, no. 1 (March 10, 2020): 57–76. http://dx.doi.org/10.36636/dialektika.v5i1.407.

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ABSTRACT In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketing mix strategy at the Bank Muamalat Batu-Malang will be analyzed. This research is to add scientific studies in the field of marketing, especially related to the 7P’s Marketing Mix. This research was conducted using a qualitative approach. The results show that the Bank Muamalat Batu - Malang has implemented the 7P’s Marketing Mix well. Even so, it would be better if Bank Muamalat Batu - Malang synergized the 7P’s Marketing Mix that had been implemented, with developing a Customer Relationship Management (CRM) strategy. Keywords: Marketing, Strategy Marketing, 7P’s Marketing Mix

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Abdullah, Johari Bin. "Islamic marketing mix: is there a role for Islamic-based strategies?" International Journal of Islamic Marketing and Branding 3, no. 1 (2018): 15. http://dx.doi.org/10.1504/ijimb.2018.091650.

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Abdullah, Johari Bin. "Islamic marketing mix: is there a role for Islamic-based strategies?" International Journal of Islamic Marketing and Branding 3, no. 1 (2018): 15. http://dx.doi.org/10.1504/ijimb.2018.10012709.

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Brito Carillo, Clara Judith, Hugo G. Hernandez P., and Remedios Pitre Redondo. "Decision making under the multicriteria approach to identify marketing mix strategies." Contemporary Engineering Sciences 11, no. 52 (2018): 2581–89. http://dx.doi.org/10.12988/ces.2018.86271.

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Wicaksono, Ammar Kukuh. "Strategi Marketing Mix dalam Menarik Minat Peserta Didik Baru pada Lembaga Pendidikan Islam Swasta." Attractive : Innovative Education Journal 3, no. 2 (July 9, 2021): 152. http://dx.doi.org/10.51278/aj.v3i2.189.

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This article discuss the marketing strategy undertaken by the Islamic Education Institution. There are various marketing strategies used by a private Islamic education institution to convey information about the institution to the wider community and to maintain the existence of the institution, one of which is by using the Marketing Mix strategy. This research used qualitative research with a phenomenological approach. While the type of research used a case study. The results showed that the process of planning the Marketing Mix strategy at MTs Misriu Al Hasan was carried out by forming a PPDB committee, analyzing the conditions of the community and the internal conditions of the institution, and determining the appropriate marketing strategy, namely the Marketing Mix strategy. The process of implementing the Marketing Mix strategy at MTs Misriu Al Hasan, namely by using: Product strategies that contain the culture of takdzim, dhuha prayers in congregation, memorizing juz 30 and yasin letters and achievement scholarships. Pricing strategy, which includes free registration, free tuition fees, free uniforms and GNOTA scholarships. Location strategy, which describes easy access to the institution. Promotion strategy, used to inform about the advantages of products, location and costs by means of brochures and banners, socialization to Elementary School, door to door and take advantage of moments of institutional events. The factors that influence the results of the Marketing Mix strategy at MTs Misriu Al Hasan are the weak role of the foundation, the participation of the committee which is less than optimal and the limited operational costs and the intense competition between private Islamic education institutions in Mojo District, Kediri Regency. Keywords: Marketing Mix Strategy, New Student Interests. Marketing Strategy

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Wahyuntari, Ni Luh Putu, I. Gusti Putu Sutarma, and Dewa Made Suria Antara. "The Implementation of Marketing Mix to Increase Room Sales." Jurnal Bali Membangun Bali 1, no. 1 (April 6, 2020): 55–64. http://dx.doi.org/10.51172/jbmb.v1i1.108.

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This research aims to determine the effect of the implementation of the marketing mix consisting of product strategy are, price strategy promotion strategy, place strategy, process strategy, person strategy, and physical evidence strategy for increasing the room sales at a 4-star hotel in Kuta, Badung. To answer the existing problems needed supporting statistics obtained through observation, interviews, and documentation. Based on the result of the implementation of marketing mix strategies, it was obtained significantly an increase in the room sales. The marketing mix factors are; product strategy, by the product strategy hotel management able to increase the room sales in accordance with occurring the guest needed; Price strategy, it’s about strategy to establish the right prices in market segmentation; Promotion strategy, this strategy is consolidating the technical of marketing through promotion by social media, electronics promotions, and any publics publishing; Place strategy consist with classify the distribution channels. People’s strategy, this strategy advise some strategies for developing training that can improve work performance; physical evidence strategy, advise the strategy of revamping the hotel facilities and infrastructure of the hotel.

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Hayu Agustini, Maria, Sentot Suciarto Athanasius, and Berta Bekti Retnawati. "Identification of green marketing strategies: perspective of a developing country." Innovative Marketing 15, no. 4 (November 30, 2019): 42–56. http://dx.doi.org/10.21511/im.15(4).2019.04.

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Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

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Nyamanza, Dr Upendo Brilliant Cornell. "Exploring Marketing Mix Practices of the Tanzanian Manufacturing SMEs and Their Growth Dynamics." Journal of Economics, Trade and Marketing Management 2, no. 4 (September 28, 2020): p13. http://dx.doi.org/10.22158/jetmm.v2n4p13.

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The objective of the study was to examine how the manufacturing SMEs implement marketing mix strategies and therefore, its importance as a driver of growth potential. The study utilized qualitative, explanatory design adopted through cross-sectional approach. Both primary and secondary data was collected using semi-structured interviews and document analysis techniques respectively to a purposive sample of 12 manufacturing SMEs. Then, the interview transcripts and secondary data were analyzed using a thematic framework through Nvivo software:10. The results confirm that manufacturing SMEs in Dar es Salaam do implement marketing mix strategies but, not so well organized and that, they still perceive product and promotion decisions as most important predictor of their growth. Further, SMEs are aware of the importance of marketing mix decisions but, they make less use of them due to limited financial resources, marketing knowledge, and unfriendly external environment.

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Sirait, Sarida, and Kalvin Sinaga. "ANALISIS STRATEGI PEMASARAN TERHADAP MINAT NASABAH PADA PERBANKAN DI PEMATANGSIANTAR." Jurnal Ekonomi dan Bisnis (EK&BI) 3, no. 1 (June 29, 2020): 248. http://dx.doi.org/10.37600/ekbi.v3i1.126.

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Financial institutions, both bank and non-bank, which continue to develop in Indonesia will encourage financial institutions to always optimize their marketing activities. One of them is Bank Mandiri in facing competition. One of the strategies of Bank Mandiri is the marketing mix strategy. The formulation of the problem in this study is whether the Marketing Mix strategy affects the interest of Bank Mandiri KC Pematangsiantar customers. The purpose of this study is to determine whether the Marketing Mix affects customer interest in Bank Mandiri KC Pematangsiantar. This research is a type of field research (field research) with a descriptive nature using primary and secondary data, in addition to the data collection methods in this study using observation and interview methods, and this method of analysis using quantitative analysis methods. Based on the results of this study, it shows that the application of marketing strategies uses a marketing mix, the products offered are very varied according to the needs of society for the present and the future, then promotion using personal selling, advertising via television, brochures and others. , publicity with exhibition activities, social service. The marketing strategy that has been implemented has been good in increasing customer interest. Respondents in this study were 97 customers. From the results of data analysis it can be concluded that, there is a significant positive influence between marketing strategy variables (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the influence of marketing strategy variables (X) on customer interest (Y) coefficient of determination (R2) 0.76 shows that 76% of marketing strategies (X) affect customer interest (Y), while 24% are influenced by other variables not discussed in this study.

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Kirom, Cihwanul. "Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan." Maraji: Jurnal Ilmu Keislaman 3, no. 1 (September 1, 2016): 163–84. http://dx.doi.org/10.36835/maraji.v3i1.66.

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Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of these aspects are intended to attain responses from the targeted market. The article seeks to discuss the marketing mix strategy implemented by BMT UGT Sidogiri Pasuruan based on four “Ps”, namely product, price, place, and promotion. The study finds that the marketing mix strategy employed by BMT UGT has met the costumers’ needs in terms of product strategy, pricing strategy, distribution strategy, and promotion strategy. The study also concludes that the proper implementation of marketing mix strategy and its compatibility with Islamic sharîʻah as well as the organization’s obedience towards Islamic business ethics are among pivotal factors that have significantly influenced the development of BMT UGT Sidogiri

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Labaso, Syahrial. "Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta." MANAGERIA: Jurnal Manajemen Pendidikan Islam 3, no. 2 (January 17, 2019): 289–311. http://dx.doi.org/10.14421/manageria.2018.32-05.

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This study examines the strategies implemented for education marketing services in Islamic education institutions. This research is motivated by the efforts to develop the quality of Islamic education institutions, so that they could compete with other organizations. Education marketing services are intended to create a conducive and stable marketing condition, so as to have a positive impact on the parties involved in the marketing process (both the school as the producer and the community as consumers). Based on the results of the study, which was conducted at the Madrasah Aliyah Negeri (MAN) 1 Yogyakarta, it was found that Islamic education institutions also implement various strategies in marketing their educational services. The marketing strategy in MAN 1 Yogyakarta is carried out through the application of marketing mix theory (products, prices, places, promotions, human resources, physical evidence, and processes) by utilizing its superior competences as an Islamic educational institution that tends to have moderate ideology, so it can target Muslim communities both from traditional and modern backgrounds as the marketing segment of their educational services.

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Prasetyo, Agung Slamet. "Strategi Komunikasi Pemasaran Bisnis Tiket Online Studi Kasus Tiket2.Com." Kajian Bisnis STIE Widya Wiwaha 25, no. 1 (March 21, 2017): 74–87. http://dx.doi.org/10.32477/jkb.v25i1.231.

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Study was conducted to determine the marketing communications strategy used an online business. With the case of the online ticket business Tiket2.com. The purpose of this study was to determine the marketing communications strategies used Tiket2.com in his business, and the reasons for those strategies. In this online ticket business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion, known as the Marketing Mix. Marketing Communication Mix consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods. Research shows that advertising on google.com is a means of effective marketing communication. Public Relations by means of online using a blog is the primary support in advertising on google.com.

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D, Dilip, Rupesh Sinha, Ooi Ler Wei, Daisy Mui Hung Kee, Oh Jia Leei, Pua Ke Shuang, Teoh Jia En, et al. "Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia." Journal of The Community Development in Asia 4, no. 1 (January 21, 2021): 16–33. http://dx.doi.org/10.32535/jcda.v4i1.995.

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McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

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Hanggraito, Ahmadintya Anggit, Ahmad Sidiq Wiratama, and Rahma Amalia Saifuddien. "Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 4, no. 2 (May 28, 2020): 72–83. http://dx.doi.org/10.34013/jk.v4i2.50.

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Yogyakarta Batik Museum is one of the tourist destinations where as batik as major attraction. The museum is not only being a place of batik storage collections, but also offer hotels, batik shops and training of classic batik production. This study aims to provide Alternatives on marketing strategies through 7P marketing mix analysis in Yogyakarta Batik Museum. The type of research used is descriptive qualitative. Primary and secondary data are used in analyzing the 7P marketing mix at the Yogyakarta Batik Museum. The data was obtained that concerns on products, prices, places, promotions, physical evidence, people and processes in implementation the marketing strategy of the Yogyakarta Batik Museum. The results of this study are recommended alternative marketing strategies for the Yogyakarta Batik Museum. These alternative strategies are Strengthening historical and cultural values as the identity of products from batik in Yogyakarta batik museum, Differentiation of ticketing prices for tourists, Optimization of online strength through social media, and Optimization of tasks and jobs in Human Resources.

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Nosalska, Katarzyna, and Grzegorz Mazurek. "Marketing principles for Industry 4.0 — a conceptual framework." Engineering Management in Production and Services 11, no. 3 (November 19, 2019): 9–20. http://dx.doi.org/10.2478/emj-2019-0016.

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Abstract The holistic approach to Industry 4.0 requires a broader look at the changes taking place in the area of marketing. Therefore, this article mainly aims to present an outline of changes in marketing for companies implementing the concept of Industry 4.0 in the context of Design Principles of Industry 4.0. The authors propose a conceptual framework for Marketing in Industry 4.0, deriving from the guidelines for designing strategies to implement Industry 4.0. The paper allows a better understanding of the Industry 4.0 phenomenon in the context of changes in the area of marketing in general and in industrial markets in particular. The conceptual framework presented in the article suggests a need for a new approach to shaping marketing strategies and the marketing mix in the Fourth Industrial Revolution and helps in identifying the key areas for the marketing mix according to the Industry 4.0 concept.

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Weldemariam, Tizitaye, and Yibeltal Nigussie Ayele. "The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products." Asian Business Review 10, no. 2 (June 7, 2020): XX. http://dx.doi.org/10.18034/abr.v10i2.467.

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This study was carried out with the intention of examining the role of the marketing mix on brand loyalty advertising and pricing play in building brand equity. The study focuses on a new cable brand (Belayab Cable) and attempts to find out the role of marketing mix elements on brand loyalty of Belayab Cable products. For this study, an accessible population of 62 Belayab Cable consumers who have used its products at least twice was selected randomly from stratified groups of three types of customers (Contractors, Traders, Electo Mechanical Engineers, and Government,). A structured questionnaire was used to collect data from respondents by using a self-administered data collection system. In addition to the questionnaire, semi-structured interview questions are prepared to get information from the organization which is analyzed qualitatively. The STATA is used to process the primary data which were collected through questionnaires. The findings showed that the role of product quality, price, and availability has a positive and significant role in brand loyalty. On the other hand, the price has no significant role in brand loyalty for the cable of a brand. Therefore, in order to maximize the effectiveness of marketing activities and have more loyal customers in cable industry companies should pay more attention to product quality, availability, and promotions.

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Kurnia, Gusti Ayu Dwi, and Gde Indra Bhaskara. "Pengaruh Marketing Mix terhadap Keputusan Wisatawan Mancanegara mengunjungi Ekowisata Mangrove di Tahura Ngurah Rai, Denpasar." JURNAL DESTINASI PARIWISATA 7, no. 1 (July 1, 2019): 196. http://dx.doi.org/10.24843/jdepar.2019.v07.i01.p29.

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Marketing is one of the important strategies in tourism activities. With the marketing, tourists know the tourist attraction that will be visited. Marketing consists of several aspects, such as product, place/distributions, price and promotion (marketing mix). This research was conducted to determine the form of marketing mix at Tahura Ngurah Rai Mangrove Ecotourism and measure how much influence the marketing mix had on the decisions of foreign tourists visiting Tahura Ngurah Rai Ecotourism. The method used in research is quantitative method. Data collection is conducted by questionnaire, observation, and literature study. While the data analysis technique used is the Important Performance Analysis (IPA) technique. The results of study showed that the components of the marketing mix consisting of products, prices, places / distributions, and promotions still did not meet the level of tourists satisfaction, There were still several components that had to be increased such as price and place. Therefore, the manager must focus on to the component that doesn’t meet the level of tourist satisfaction since it can influence the tourist visiting decisions. Keywords : Marketing Mix, Ecotourism, Tahura Ngurah Rai

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Usman, Muhammad, Muhammad Bilal Kayani ., Faisal Haroon ., and Muhammad Aslam Khan . "The Impact of Marketing Mix and Market Orientation on Export Performance." Journal of Economics and Behavioral Studies 4, no. 1 (January 15, 2012): 66–71. http://dx.doi.org/10.22610/jebs.v4i1.303.

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The study focuses on the marketing mix and market orientation on export performance due to the significance of foreign businesses. Theory posits that marketing mix and market orientation have a positive impact on export performance. Although the paper is conceptual base and the model proposed is required to check their reliability that firm with size, information system, and commitment with availability of market mix and market orientation formally. However, with the modification of technology enhances the export performance in a better way. The authors concluded that the practical implementation of exportâ€™s marketing strategies identically facilitated the companies for future success.

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Swait, Joffre, and Tülin Erdem. "The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior." Journal of Marketing Research 39, no. 3 (August 2002): 304–20. http://dx.doi.org/10.1509/jmkr.39.3.304.19106.

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The importance of consistency of the marketing mix is widely regarded as a key marketing principle. Consistency is commonly understood to apply among marketing mix elements, but it also involves a temporal dimension: Marketing messages and, more generally, marketing mix strategies should achieve some degree of consistency over time. In this article, the authors focus on a particular aspect of marketing mix consistency over time in the context of frequently purchased packaged consumer goods: They investigate the impact of temporal consistency on store promotions, as well as the availability of the product on the shelf, on consumer product evaluations (utilities) and choices. In this specific context, temporal (in)consistency captures the degree of variability of prices, displays, and features, as well as availability over time, for a stockkeeping unit. The authors find that sales promotion mix consistency over time affects both consumer utility mean and scale and thus consumers’ choices and brand shares. Lack of sales promotion mix consistency is generally deleterious to consumer brand evaluations through (1) decreases to average valuations and (2) decreases in scale, both of which can lead to decreases in market share.

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Fahmi Al-Zyoud, Mohammad. "Employing marketing mix to increase the efficiency of CRM within organic products marketers in Jordan." Innovative Marketing 15, no. 2 (June 25, 2019): 84–95. http://dx.doi.org/10.21511/im.15(2).2019.07.

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Marketing mix appeared to be one of the most influential approaches on the marketing plans in the organizations. The current study seeks to examine the influence of marketing mix (4Ps – promotion, price, place and product) on the efficiency of CRM (responsiveness, empathy, customer relations, assurance and reliability) within the organic products market in Jordan. The researcher employed the quantitative approach through distributing a questionnaire on total of 37 individuals who were involved in the marketing field of organic products. The results of the study indicated that marketing mix appeared to have an influence of the efficiency of CRM practices within the marketing of organic goods in Jordan. The most influential variable appeared to be the price, which is considered to be high for organic product in Jordan, and that is why customer tend to avoid such product. Following the price came the variable of product, which was important as customers tend to give much emphasis on the specifications of the product and the fact that it is healthy and organic tends to appeal them regardless of the price. The study recommended increasing the level of awareness regarding organic products marketing strategies among the marketing managers in Jordan.

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Зайцева, Дарья, Daria Zaitseva, Инна Краковецкая, and Inna Krakovetskaia. "GREEN MARKETING: tendencies and perspectives." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2016, no. 2 (November 25, 2016): 55–60. http://dx.doi.org/10.21603/2500-3372-2016-2-55-60.

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This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is directly connected with the concept of the marketing mix it is related to. Many companies do not want to use all parts of the 4 P strategies but instead choose to use only specific elements of each. This allows companies to choose a tailored "green" marketing strategy to achieve their goals. Green marketing strategies help companies to develop products that are environmentally friendly and satisfy the requirements of consumers.

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Al- Samirae, Zahed, Motteh S. Alshibly, and Mahmoud Alghizzawi. "Excellence in Drawing up Marketing Mix Strategies for Small and Medium Enterprises (SMEs) and Their Impact on the Marketing Performance." Business, Management and Economics Research, no. 63 (March 25, 2020): 30–36. http://dx.doi.org/10.32861/bmer.63.30.36.

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This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.

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Seo, Hyeon-Joo, Young-Seek Sheen, and Soo-Yeon Oh. "The Effects of Cosmetic Industry Marketing-mix Strategies on Consumers’ Purchasing Behaviors." Korean Society of Beauty and Art 17, no. 3 (September 20, 2016): 131–47. http://dx.doi.org/10.18693/jksba.2016.17.3.131.

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KABADAYI, Ebru Tumer, Inci AYGUN, and Cigdem CIPLI. "THE EFFECTS OF MARKETING MIX STRATEGIES ON BRAND EQUITY: MOBILE PHONE SECTOR." Journal of Global Strategic Management 2, no. 1 (October 15, 2007): 74. http://dx.doi.org/10.20460/jgsm.2007118700.

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Journal articles on the topic 'Marketing mix strategies'

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