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Journal articles on the topic 'Marketing mix strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Teguh Ali Fikri, Yudistia. "ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG)." Journal of Business Administration 2, no. 1 (2023): 105–13. http://dx.doi.org/10.61317/js.v2i1.61.

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In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing

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Jobber, David, and David Shipley. "Marketing-Orientated Pricing Strategies." Journal of General Management 23, no. 4 (1998): 19–34. http://dx.doi.org/10.1177/030630709802300402.

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Devi, Shinta Prasetia, Early Harison Mahardhika, Wening Patmi Rahayu, and Agung Winarno. "Marketing Mix dan Kewirausahaan." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 1 (2025): 56–76. https://doi.org/10.58192/ebismen.v4i1.3139.

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Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business

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Luca, Nadina Raluca, and L. Suzanne Suggs. "Strategies for the Social Marketing Mix: A Systematic Review." Social Marketing Quarterly 16, no. 4 (2010): 122–49. http://dx.doi.org/10.1080/15245004.2010.522767.

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The marketing mix is a key component of social marketing providing one of the differential points in bringing about behavior and social change. There is a dearth of information regarding the strategies used for the mix in social marketing interventions. This systematic review identifies the strategies used in the social marketing mix, product, price, place, promotion, policy, and partnerships, and their associated outcomes, in health behavior change interventions. A systematic literature search was conducted for peer-reviewed articles published in English from 1990 to 2009 that reported social

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Nurlina, Fitri, and Usman Sasari. "MARKETING MIX, IMPLEMENTATION OF MARKETING STRATEGIES IN HEALTH SERVICES: LITERATURE REVIEW." Healthcare Nursing Journal 4, no. 1 (2022): 260–64. http://dx.doi.org/10.35568/healthcare.v4i1.1871.

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Fasilitas pelayanan kesehatan adalah tempat yang digunakan masyarakat untuk mencegah, dan meningkatkan kesehatan. Setiap fasilitas pelayanan kesehatan ingin memberikan pelayanan yang baik dan bermutu sehingga dapat diterima oleh masyarakat. Maka dari itu diperlukan suatu strategi yang dapat digunakan untuk melihat pasar atau keinginan konsumen. Salah satu strategi yang dapat digunakan adalah Marketing Mix. Penelitian ini bertujuan untuk menganalisis terkait bagaimana pelaksanaan strategi pemasaran dengan menggunakan marketing mix di pelayanan kesehatan. Jenis penelitian menggunakan penelitian

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Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration b

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Nimbolkar, V. R. "ZOMATO: SWOC Analysis and Marketing Mix Strategies." Journal of Research & Development 15, no. 1 (2023): 125–30. https://doi.org/10.5281/zenodo.7631524.

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Digital technology has increased the use of creativity while altering existing industries. The international growth of the online industry has had an impact on the Indian economy. The food industry has embraced an e-commerce infrastructure as a result of digitization, allowing clients to place orders via mobile apps and have meals delivered to their homes. Zomato is a famous app that offers an online food delivery service that allows users to discover new eateries.. This research looks into Zomato's marketing mix, positioning tactics, competitive landscape, and SWOC analysis. The entire re

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Fejza, Mr Sc Ejup, Dr Sc Nail Reshidi, and Dr Sc Ramiz Livoreka. "Marketing mix strategies of bread producers in Kosovo." ILIRIA International Review 3, no. 1 (2013): 117. http://dx.doi.org/10.21113/iir.v3i1.102.

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Marketing is a fundamental or core function of the business which more than any other business function deals with customers and their satisfaction. Creation and implementation of a successful marketing strategy in business is very crucial, especially when we deal with a business such is bread manufacturing. Thus, the purpose of the research was to analyze the development of marketing as an organizational function of bread manufacturers companies in Kosovo, to analyze their marketing strategies and to provide clear recommendations for companies that do not use marketing strategies.During the r

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Karimah, Yenny Dewi, Surachman Surachman, and Sunaryo Sunaryo. "Strategies for Educational Service Marketing and Brand Equity Management in Educational Firms." Indonesian Journal of Multidisciplinary Science 2, no. 9 (2023): 3129–43. http://dx.doi.org/10.55324/ijoms.v2i9.531.

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The term marketing is closely related to the world of profit trading business. However, it is different now since marketing terms are needed in various institutions, especially in educational institutions. Researchers studied marketing strategy and brand equity management, promotion mix strategy, marketing mix strategy, brand equity management, and the impact on institutions from implementing marketing strategy and brand equity management. at YPI Ar-Rohmah Putri Malang. This study uses a qualitative approach. This research phase is divided into three stages, namely the preparation stage, the i

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Karibasavaraja, D., Y. Sudeep, P. Suhas, Kumar S.K Sohan, and V. Thushara. "Study and Analysis of Marketing Mix Strategies Using 4Ps Approach." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 2352–58. https://doi.org/10.5281/zenodo.7646326.

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The marketing mix refers to the combination of factors used by brands to get the right response from the people they are targeting. The 4Ps make up a typical marketing mix Price, Product, Promotion and Place. The 4Ps of marketing is a model for enhancing the components of your marketing mix the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. All the elements of the marketing mix influence each other. They make up the business p

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Ningsih, Bekti Widya, Arivatu Ni'mati Rahmatika, and Zakiya Zakiya. "Penerapan Strategi Bauran Pemasaran 7P (Marketing Mix) dalam Meningkatkan Nilai Penjualan." JoEMS (Journal of Education and Management Studies) 6, no. 5 (2023): 16–20. http://dx.doi.org/10.32764/joems.v6i5.1048.

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In the current era of developing marketing management science, marketing strategy still dominates in influencing fluctuations in sales and profit values. The lower the costs of production, distribution and consumption, the greater the profit or profit. This research aims to determine the effectiveness of marketing mix strategies in increasing sales value and profits at Dhyhijab Store Jombang. Dhyhijab Store is a business that operates in the women's fashion sector. There are various methods in developing marketing strategies, one of which is the marketing mix strategy. This method is easier to

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PhD, Okwuchukwu Marcus, Anyasor,. "Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria." International Journal of Trend in Scientific Research and Development Volume-2, Issue-1 (2017): 1053–65. http://dx.doi.org/10.31142/ijtsrd7195.

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G. ADUANA, IVHAN, EUNICE R. ANGELES, DANICA RONA G. ANGELES, CHRISTINE JOY D. CANTORIA, IAN M. ENCARNACION, and DEBBIE ROSE B. FABIAN. "MARKETING MIX STRATEGIES TOWARD CUSTOMER SATISFACTION OF YUFIRO COFFEE IN TANZA, CAVITE: BASIS FOR ENHANCEMENT PLAN OF MARKETING MIX STRATEGIES." International Journal of Research in Education Humanities and Commerce 05, no. 01 (2024): 265–73. http://dx.doi.org/10.37602/ijrehc.2024.5123.

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This research explores the transformative landscape of the coffee shop industry focusing on Yufiro Coffee. With a commitment to a holistic customer experience, Yufiro Coffee's marketing mix strategies (7Ps) - product, price, place, promotion, people, process, and physical evidence - are scrutinized to understand their influence on customer satisfaction. The objective of the study is to determine the socio-demographic profile of the participants, determine the customer perception and satisfaction levels, and to propose a comprehensive enhancement plan where it serves as a roadmap for Yufiro Cof

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Supriono Supriono, Sudarmiatin Sudarmiatin, and Rosmiza Bidin. "MSME Marketing Mix Strategies For The International Market." International Journal of Management Research and Economics 2, no. 2 (2024): 156–69. http://dx.doi.org/10.54066/ijmre-itb.v2i2.1779.

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MSMEs are businesses owned by the community, both individuals and entities, that meet the criteria for being a business. Indonesia's success in increasing the scale of the national economy cannot be separated from the role of MSME behavior. MSMEs in Nganjuk Regency have their own attraction which is supported by natural potential, namely the large number of shallot commodities. As time goes by, many people in Nganjuk Regency make a living from processing shallots, so there are many similar products from MSMEs. “Bawang Kita” MSMEs face several obstacles, namely seasonal market demand which is a

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Juju, Undang, and Tatang Supriadi. "MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE." Jurnal Riset Bisnis dan Manajemen 17, no. 1 (2024): 29–40. http://dx.doi.org/10.23969/jrbm.v17i1.12062.

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The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and struc

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Hasibuan, Rahmat Putra Ahmad. "Analysis of Culture-Based Marketing Mix Strategies for MSMEs in Pantai Panjang, Bengkulu City." Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan 5, no. 1 (2025): 31–42. https://doi.org/10.35314/inovbizmik.v5i1.523.

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This study aims to analyze the culturally-based marketing mix strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in the Pantai Panjang area of Bengkulu City. The research explores how the combination of marketing mix elements (product, price, promotion, place) integrates with the local culture of Bengkulu City in MSME marketing practices. Employing a qualitative method through case studies of MSMEs in Pantai Panjang, Bengkulu City, this study involves in-depth interviews and observations focusing on the integration of the marketing mix and local culture, particularly within

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Okwuchukwu, Marcus Anyasor PhD. "Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria." International Journal of Trend in Scientific Research and Development 2, no. 1 (2017): 1053–65. https://doi.org/10.31142/ijtsrd7195.

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The study aimed to investigate the marketing mix strategies employed by soft drink producers in Anambra State and to assess the impact of such strategies on their performance. Ninety respondents were judgementally selected and sampled. Questionnaire was used to gather the study data analysed on frequencies, percentages and Kruskal Wallis one way ANOVA. Results showed that promotion consisting sponsorship in sports and entertainment, diversification, introduction of new brands products, aggressive advertising and price reduction are the most frequently used marketing mix strategies. Results als

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Matura, Phanos, Joseph Mbaiwa, and Stephen Mago. "Marketing Mix Strategies of Small and Medium Tourism enterprises in Masvingo Province, Zimbabwe." African Journal of Hospitality, Tourism and Leisure, no. 10(3) (June 30, 2021): 1025–47. http://dx.doi.org/10.46222/ajhtl.19770720-147.

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The study sought to identify the marketing mix strategies of small and medium tourism enterprises (SMTEs), focusing on lodges and hotels of Masvingo Province in Zimbabwe. The continued low business performance by SMTEs in Masvingo Province motivated the study. The marketing mix theory underpinned the study. The ten tourism marketing mix strategies, namely product, price, place, promotion, people, process, physical evidence, programming, packaging, and partnership were the strategy variables of the study. The study employed a quantitative research approach. An online structured questionnaire wa

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Yapa, Y. A. S. D., and D. M. T. D. Dissanayake. "Impact of Marketing Mix on Customer Satisfaction on Internet Service Providers of Sri Lanka under Post Covid-19 Pandemic Situation." Wayamba Journal of Management 14, no. 2 (2023): 57–67. http://dx.doi.org/10.4038/wjm.v14i2.7607.

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Marketing mix strategies remain a critical driver of customer satisfaction. The primary objective of this research was to assess how Marketing Mix strategies impact customer satisfaction among Internet Service Providers (ISPs) in Sri Lanka following the global COVID-19 pandemic. The target population was internet users in the Western province of the country. Due to time constrains and accessibility issues, a sample of 206 participants was drawn using convenience sampling technique for the survey. Primary data were collected through questionnaires, and the SPSS statistical software package was

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Sharma, Sanjay, and Priyanka Sharma. "Marketing Mix Strategies for FMCG Companies in India." Journal of Commerce and Management Thought 8, no. 4 (2017): 760. http://dx.doi.org/10.5958/0976-478x.2017.00046.5.

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Guido, Gianluigi. "Marketing Mix Strategies in the Europe of 1992." Journal of Euromarketing 1, no. 1-2 (1991): 129–50. http://dx.doi.org/10.1300/j037v01n01_06.

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Woodside, Arch G., and Elizabeth J. Wilson. "Diagnosing customer comparisons of competitors' marketing mix strategies." Journal of Business Research 31, no. 2-3 (1994): 133–44. http://dx.doi.org/10.1016/0148-2963(94)90077-9.

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Kennedy, Posma Sariguna Johnson, Suzanna Josephine L. Tobing, and Rutman Lumbantoruan. "Marketing strategy with marketing mix for Lake Toba tourism destination." Journal of Sustainable Tourism and Entrepreneurship 3, no. 3 (2023): 177–94. http://dx.doi.org/10.35912/joste.v3i3.1515.

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Purpose: This study aims to identify effective and targeted policy strategies to improve the quality of Lake Toba. Lake Toba, a popular tourist destination in Indonesia, faces global competition and needs continuous development to maintain its appeal to domestic and international travelers. This study incorporates marketing mix policy theory to guide the design of these strategies. Objective: The objective of this study is to identify effective and targeted policy strategies to improve the quality of Lake Toba, a popular tourist destination in Indonesia. Scope: The scope of this study includes

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Hafidz, Rofi Abdul, and Herman S. Soegoto. "MARKETING STRATEGIES FOR TRAVEL AGENTS TO INCREASE CONSUMER INTEREST." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 7 (June 26, 2024): 177–88. http://dx.doi.org/10.34010/0qadrj28.

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The purpose of this research is to determine the marketing strategy of travel agency companies to attract consumers. To support research, we employ qualitative techniques and adopt a descriptive perspective for analyzing the service marketing mix., namely "7P" (Product, Price, Place, Promotion, People, Process, Physical Evidence). The qualitative method used in this research produces subject data from interviews, observations, and documentation. The research results show that the marketing mix strategy carried out by the travel agency company PT. Mega Rizki Arrahmah in attracting consumers is

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Chivu, Raluca Giorgiana, Ivona Stoica, Mihai-Cristian Orzan, and Andra-Victoria Radu. "New trends in marketing mix strategies for digital consumer behaviour." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (2018): 89–95. http://dx.doi.org/10.18844/prosoc.v5i2.3658.

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The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have received increasing importance. Also, when we think of an online environment where the consumer can be found, smartphones—consumer mobile journey, online TV advertising on Netflix and YouTube a.s.o. This paper aims to identify the element of the marketing mix with the highest impact on the final consumer buying decisions. For this, we have conducted a qu

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Phanos, Matura. "Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective." International Journal of Engineering and Management Research 8, no. 6 (2018): 211–19. https://doi.org/10.31033/ijemr.8.6.22.

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Digitalization is considered as the veritable vehicle of transformation for the tourism industry marketing in this age of the internet economy. It influences all business marketing processes before, during and after a tourism trip in a profoundly revolutionary way. Information distribution is quicker, better, and cheaper regardless of geographical and time limitation due to digitalization. The digital marketing mix, which consists of eproduct, eprice, eplace, epromotion, eprocess, epeople, and ephysical evidence, is a powerful tool in revolutionizing tourism marketing management globally inclu

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Zhou, Yage, Tianyue Lyu, Ruixuan Zhang, and Zhijian Ge. "Transforming Marketing Strategies to a Sustainable Future." Advances in Economics, Management and Political Sciences 182, no. 1 (2025): 83–89. https://doi.org/10.54254/2754-1169/2024.23663.

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Amid escalating global concerns over climate change and environmental degradation, green marketing strategies have emerged as pivotal for sustainable business practices. This paper delves into the drivers compelling enterprises to embrace green marketing, scrutinizing the influence of stakeholder expectations, evolving consumer preferences, and stringent environmental regulations. By conducting an in-depth case study of Tesla's foray into the Chinese market, the paper elucidates the pivotal role of green marketing in bolstering brand image, sustaining profitability, and fostering sustainable g

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Kuzmenko, Yu G., Munther Amin Almandeel, and D. V. Stukalov. "MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE." Bulletin of Udmurt University. Series Economics and Law 31, no. 6 (2021): 963–69. http://dx.doi.org/10.35634/2412-9593-2021-31-6-963-969.

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The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditio

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Utami, Pertiwi, and Basrowi Basrowi. "SHARIA MARKETING MIX: A MODEL OF DIGITAL MARKETING MANAGEMENT STRATEGY OF ZAKAT." Mabsya: Jurnal Manajemen Bisnis Syariah 3, no. 1 (2021): 47–62. http://dx.doi.org/10.24090/mabsya.v3i1.4688.

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Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining '

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Azadi, Siamak, and Elham Rahimzadeh. "Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces." EMAJ: Emerging Markets Journal 2, no. 2 (2012): 46–58. http://dx.doi.org/10.5195/emaj.2012.25.

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Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, t

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Thaqi, Agim, and Nora Vizdik Thaqi. "Enhancing Competitive Advantage in Kosovo's Hospitality Sector: The Impact of Marketing Mix Strategies." Academic Journal of Interdisciplinary Studies 13, no. 4 (2024): 423. http://dx.doi.org/10.36941/ajis-2024-0127.

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This paper examines the crucial role of the marketing mix in enhancing competitiveness within the tourism and hospitality industries in Kosovo. As global markets become increasingly dynamic and competitive, understanding the strategic implementation of the marketing mix is vital for securing market position and ensuring long-term business sustainability. This study explores the traditional 4 Ps (Product, Price, Place, Promotion) and the service-specific 3 Ps (People, Process, Physical Evidence) to demonstrate how they collectively contribute to customer satisfaction and competitive advantage.

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Widya, Widya, Haliza Amera, and Dini Selasi. "Analysis of Marketing Mix Strategy Mix on Sales in Batik Quu Ciwaringin." Jurnal Indonesia Sosial Teknologi 5, no. 5 (2024): 2440–48. http://dx.doi.org/10.59141/jist.v5i5.1100.

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The phenomenon of digitalisation has affected many aspects of daily life, including family and business life. Increased flexibility and adaptability are necessary for businesses to deal with constant change. The concept of the marketing mix (4Ps: Product, Price, Promotion, Distribution) has evolved into 7Ps with the addition of People, Process, and Physical Evidence. The batik industry, including QUU Ciwaringin Batik in Cirebon, West Java, has great potential to utilise digital marketing strategies to increase sales and consumer loyalty. This study aims to identify the most significant marketi

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Gladka, Olena, and Viktoriya Fedorova. "Defining personnel marketing strategies." Business: Theory and Practice 20 (March 15, 2019): 146–57. https://doi.org/10.3846/btp.2019.14.

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The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise's external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming en

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Tarmizi, Tarmizi. "MARKETING STRATEGY TO INCREASE SALES VOLUME." Jurnal Ilmiah Teunuleh 2, no. 2 (2021): 321–28. http://dx.doi.org/10.51612/teunuleh.v2i2.49.

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Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched abo

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Siriwatthanatrakarn, Chetthaphat, and Karun Kidrakarn. "The Development of Integrated Marketing Communication Strategies for Organizing International Running Events." Studies in Media and Communication 12, no. 4 (2024): 52. http://dx.doi.org/10.11114/smc.v12i4.7009.

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This study employs a mixed-methods approach with the following objectives1) To study integrated marketing communication strategies for organizing international running events. 2) To examine the factors influencing the decision to participate in international running events. 3) To investigate the service marketing mix (7Ps) factors that affect the decision to participate in international running events. 4) To analyze the influence of social media on the participation in international running events. The findings reveal that successful marketing strategies for international running events requir

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Stavros, Kalogiannidis, Katerina Melfou, and Olympia Papaevangelou. "Global Marketing Strategic Approaches on Multi National Companies Product Development." International Journal of Scientific Research and Management 8, no. 12 (2020): 2084–90. http://dx.doi.org/10.18535/ijsrm/v8i12.em08.

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When it comes to business prospects, all organizations try to implement effective marketing mix strategies to ensure consistent operations. While these strategic approaches help a business sustain product development procedures, it also inflicts a humongous impact on issues concerning product development and promotion. In terms of global marketing, most multinational companies and retail firms aim to implement sustainable marketing mix strategies to build and expand their products or services to grab a considerable portion of foreign market share. This not only helps them to generate the desir

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КИРИЛОВА, О. В. "DEVELOPMENT OF THE RURAL MARKETING MIX." Экономика и предпринимательство, no. 8(157) (October 23, 2023): 632–36. http://dx.doi.org/10.34925/eip.2023.157.8.113.

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Статья "маркетинг территорий" является исследованием, посвященным методам и стратегиям маркетинга в сфере развития территорий. Авторы статьи обращают внимание на важность эффективного маркетинга и его роли в привлечении инвестиций, туристов, предприятий и развитии жизнеспособных сообществ. В статье рассматриваются основные элементы маркетинга территорий, такие как исследование рынка, позиционирование, брендинг, продвижение и коммуникация. Авторы также обсуждают специфику маркетинга территорий и необходимость адаптации стратегий к особенностям конкретной местности. Статья предлагает рекомендаци

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Febriani, Yossy Inka, and Siswahyudianto Siswahyudianto. "STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG." Journal of Management Small and Medium Enterprises (SMEs) 15, no. 3 (2022): 355–66. http://dx.doi.org/10.35508/jom.v15i3.7490.

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7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative research where data collection obtained from interview techniques and direct observation into the business. Results of this study indicate that implementation of 7P’ marketing mix strategy contributes to fluctuative number of sales. It is necessary to evaluate every aspect of marketing strategy that h

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Djermani, Farouk, and Hafizah Hajimia. "Artificial Intelligence Effect on Marketing Mix." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 6, no. 1 (2021): 72–76. http://dx.doi.org/10.51263/jameb.v6i1.132.

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AI and big data to fight against the COVID-19 pandemic and review state-of-the-art solutions using these technologies. Thus, this study aimed to examine the effects of marketing mix dimensions (product, price, promotion, and place) to predict consumer behaviour, emotions and trend using AI for health care. This study will use mix method. First the qualitative research method which involved semi-structured interviews with different marketing professional belonging from different firms of Malaysia. A sample size of 10 is selected and the researcher interviewed 10 marketing professionals A quanti

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Kowo, Solomon Akpoviroro, Mufutau Akanmu Popoola, and Olalekan owotutu Sabitu. "An Investigation of the Effect of Marketing-Orientated Pricing on Product Mix Pricing Strategies." International Journal of Case Studies 7, no. 7 (2018): 103–12. https://doi.org/10.5281/zenodo.3540363.

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The study explores the link between marketing-oriented pricing on product mix pricing strategies. The Nigeria telecom sector was the population of the study, and sample included 121 employees from three companies: Zain, Mtn and Glo. The questionnaire was developed to collect data from the sample of the study. Hypothesis testing was done using simple regression, stepwise regression and hierarchal tests. Cronbach’s alpha was employed. The results showed that there is a significant impact of the overall of marketing oriented pricing on the overall product mix pricing and after performing a

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Ramli, Irna Marliana, Euis Dasipah, and Nendah Siti Permana. "THE INFLUENCE OF MIX MARKETING STRATEGIES AND CONSUMER PREFERENCES ON CONSUMER LOYALTY FOR ALGHIFARI RED GINGER DRINK PRODUCTS." Journal of Sustainable Agribusiness 3, no. 2 (2024): 59–70. https://doi.org/10.31949/jsa.v3i2.11666.

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Performance of the Marketing Mix Strategy (Mix Marketing Strategic) which includes the dimensions: product; prices; place; promotion on the Alghifari red ginger beverage business in Cianjur City obtained an achievement of 78.26% with good criteria. Performance of consumer preferences which includes dimensions / attributes: taste, aroma, colour, properties and packaging for consumers of Alghifari red ginger drink in Cianjur City achieved 79.27% good criteria. Demonstration of Consumer Loyalty which includes dimensions: taste, aroma, colour, properties and packaging of the Alghifari red ginger d

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Lesmana Putra, Pandu, and Ascobat Gani. "Systematic Review: Relationship between Hospital Marketing Mix and Patient Visits and Hospital Selection." Journal of World Science 3, no. 1 (2024): 126–32. http://dx.doi.org/10.58344/jws.v3i1.542.

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This study aims to determine the relationship between hospital marketing mix, patient visits, and hospital selection. The study method uses the PRISMA method. Inclusion criteria were journals published from 2018 to 2022, focusing on marketing mix and hospitals. Journal searches were carried out using the keywords "Marketing Mix", "Hospital", and "Patient". Article searches were conducted in the Scopus, ScienceDirect, Proquest, Garuda, and Google Scholar databases. The research results found six articles that met the requirements to be included in the study for review. Four articles were conduc

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Alfarizy, Rifki Salman, Idqan Fahmi, and Moch Hadi Santoso. "Analysis of Marketing Mix and MSME Loan Distribution Strategies at Bank Tabungan Negara." Journal of Consumer Sciences 9, no. 1 (2024): 63–81. http://dx.doi.org/10.29244/jcs.9.1.63-81.

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Bank Tabungan Negara (BTN), a state-owned company, is committed to the government to expand access to capital for all MSMEs. Bank BTN MSME, loan distribution performance, is still low and unable to meet the targets set by the government and regulators, so further studies need to be carried out through market research. This research aims to analyze the marketing mix on the decision to use BTN MSME loan products and formulate loan distribution strategies by improving the marketing mix in connection with the low performance of Bank BTN's MSME loan distribution. The sampling technique used conveni

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Etuk, Aniebiet. "Is Marketing Strategies Applicable Here?" Greener Journal of Business and Management Studies 5, no. 2 (2015): 57–61. https://doi.org/10.15580/GJBMS.2015.2.042914211.

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An exploratory research seeking to draw conclusion on the application of marketing strategies on consumer goods, industrial goods and services so that professional marketers can have a common and acceptable ground when discussing and generalizing the nature and characteristic of marketing. The paper examined based on the weight of literature and authorities that there are relatively only minor differences between them, that of; relationship building, buying behavior pattern, buying objectives, demand characteristics, size of the order, number of potential buyers, some marketing mix strategies,

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Moughayt, Abdallah, and Hazem El-benni. "The Impact of Marketing Mix Strategies on Passenger Satisfaction: Rafic Hariri International Airport as a Case Study." International Journal for Quality Assurance 7, no. 1 (2024): 27–37. http://dx.doi.org/10.34028/ijqa7/1/265.

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This paper investigates the passengers’ fulfillment, devotion, and perception of marketing mix strategies. This research aims to explore the impact of marketing mix strategies defined by promotion, price, consumer market, product and distribution on passenger satisfaction. Descriptive analysis is enrolled to represent the variables and data is analyzed by using the SPSS version 25. The population of this study is the passengers at Rafic Hariri Beirut International Airport through a sample size of (405) participants and the study is conducted from January 2022 to March 2022. The results define

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Dea Fernanda, Dea Fernanda, and Prayogo Susanto. "Strategi Bauran Pemasaran Wisata Ziarah di Museum Katedral Jakarta dalam Upaya Meningkatkan Daya Tarik Wisatawan Mancanegara." Journal of Tourism and Creativity 9, no. 1 (2025): 69–74. https://doi.org/10.19184/jtc.v9i1.50884.

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The Cathedral Museum is the only Catholic religious museum in Jakarta. Located in the Jakarta Cathedral Church in Central Jakarta, the museum narrates the history of Catholicism's development in Indonesia. The research aims to analyze the marketing mix strategy for pilgrimage tourism to enhance the attraction of international tourists to visit the Jakarta Cathedral Museum, thereby increasing the country's foreign exchange earnings. The researcher seeks to further understand the appropriate marketing mix communication strategies. The purpose of this research is to identify suitable marketing mi

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Hapsari, Mega Tunjung. "Halal fashion: Strategi pemasaran dengan marketing mix 9P." Journal of Halal Industry Studies 1, no. 1 (2022): 13–20. http://dx.doi.org/10.53088/jhis.v1i1.412.

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There have been many marketing mix strategies that have been carried out in the business world, but this research is different because it combines sharia marketing with the 9P marketing mix method, which includes product strategy, price, promotion, place, people, process, physical evidence, payment, and product packaging, as well as supporting factors, barriers, and solutions to Ebi Parfum Jombang's efforts to increase product sales. The approach used is descriptive qualitative with primary and secondary data. Interactive model data analysis with validation using triangulation. The research re

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Mvunabandi, Jean Damascene, Bomi Nomala, and Lawrence Gadzikwa. "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa." International Review of Management and Marketing 14, no. 1 (2024): 11–19. http://dx.doi.org/10.32479/irmm.14707.

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Motivated by lack of empirical research on how the marketing mix (price, place, product promotion, process, packaging, physical evidence, people, programming and partnership) directly or indirectly enhance the women’s business viability and sustainability in South Africa and elsewhere. This research empirically investigated how marketing mix can be used to enhance women’s business viability among 301 registered business owners trained in marketing and participated in the survey and answered details questions focusing on Limpopo province -South Africa. AIDA theory, diffusion of innovation theor

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Rinaldi, Afdhol. "Analisis Strategi Pemasaran Marketing Mix untuk Meningkatkan Penjualan Pada D'Besto Fried Chicken Pekanbaru." JAWI : Journal of Ahkam Wa Iqtishad 1, no. 4 (2023): 185–91. https://doi.org/10.5281/zenodo.10432820.

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<em>Marketing strategy is an effort to market a product, both in the form of goods and services, using certain plans and tactics to increase sales volume. One of the business development strategies is the implementation of a marketing mix strategy. Marketing is one of the most important factors in the continuity of a business, so it is very important for business people to pay attention to the marketing mix in their business. The purpose of this study was to determine how D'besto Fried Chicken Pekanbaru applies sales promotion. The data analysis technique used is market mix analysis. The marke

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Yasmin, Muhamad Adiala, Nindia Ellissa Agata, Anggi Nauli, and Rafael Valentino Mauboy. "Literature Review: Strategi Pemasaran Marketing Mix Terhadap UMKM Lokal." Jurnal Disrupsi Bisnis 7, no. 2 (2024): 287–94. http://dx.doi.org/10.32493/drb.v7i2.35947.

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MSME (Micro, Small and Medium Enterprises) have an important and strategic role in economic growth, so there is a need for a marketing strategy to develop local MSMEs. Marketing mix is a marketing strategy that emphasizes various factors known as the 7Ps. This research aims to discuss marketing mix strategies for local MSMEs through a literature review. The method used is qualitative with a literature review. This research data uses secondary data through online observation. The results of the research by drawing conclusions from several journal descriptions studied show that marketing strat

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