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Relevant bibliographies by topics / Marketing-Mix

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Academic literature on the topic 'Marketing-Mix'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Marketing-Mix"

1

Ahmed, N. Md Faiyaz. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development Volume-1, Issue-5 (2017): 384–87. http://dx.doi.org/10.31142/ijtsrd2305.

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Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.

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Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on ma

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Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration b

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Shoham, Aviv. "Marketing-Mix Standardization:." Journal of Global Marketing 10, no. 2 (1996): 53–73. http://dx.doi.org/10.1300/j042v10n02_04.

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Todorova, G. "Marketing communication mix." Trakia Journal of Science 13, Suppl.1 (2015): 368–74. http://dx.doi.org/10.15547/tjs.2015.s.01.063.

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N., Md Faiyaz Ahmed. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 384–87. https://doi.org/10.31142/ijtsrd2305.

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The buzzword today in the Marketing Industry is "Rural Marketing" reportedly three times that of the European Market, the Indian rural market is a huge untapped resources Almost half of the national income is generated here. Rural market offers new and greatest opportunities to manufacturer. MNC's and Indian companies alike are now plugging into these huge markets. India is a country where the majority population, almost 70 lives in villages, there are 627000 villages in the country spread across its length and breadth. There are 25 official languages and some four hundred dialec

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Aly, S., and I. Vrana. "Fuzzy expert marketing-mix model." Agricultural Economics (Zemědělská ekonomika) 51, No. 2 (2012): 69–79. http://dx.doi.org/10.17221/5079-agricecon.

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A marketing-mix setting model is presented. The all four P&rsquo;s are integrated and identified. The model makes strong utilization of relevant experts&rsquo; knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to changing business environment. Quantitative, qualitative, uncertain, and vague variables are handled necessary to provide a realistic solution. The proposed model is particularly applicable to changing business environments that are full of such qualitative, stochastic, uncertain, and vague var

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Londhe, B. R. "Marketing Mix for Next Generation Marketing." Procedia Economics and Finance 11 (2014): 335–40. http://dx.doi.org/10.1016/s2212-5671(14)00201-9.

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Mahmoud, Thoria Omer. "Green Marketing: A Marketing Mix concept." International Journal of Electrical, Electronics and Computers 4, no. 1 (2019): 20–26. http://dx.doi.org/10.22161/eec.4.1.3.

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Grönroos, Christian. "From Marketing Mix to Relationship Marketing." Management Decision 32, no. 2 (1994): 4–20. http://dx.doi.org/10.1108/00251749410054774.

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Dissertations / Theses on the topic "Marketing-Mix"

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Saint-Esteven, Alain. "Marketing mix et diététique." Bordeaux 2, 1992. http://www.theses.fr/1992BOR2P004.

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Delpiano, Carla. "Marketing mix de Herceptin Subcutáneo." Tesis, Universidad de Chile, 2012. http://www.repositorio.uchile.cl/handle/2250/117148.

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Tesis para optar al grado de Magíster en Marketing<br>Delpiano, Carla [Parte III]<br>Autor no autoriza el acceso a texto completo de su documento.<br>Apoyándonos en la historia de é xito que ha tenido Herceptin IV, se desarrollan las tácticas promocionales para la entrada del nuevo producto al mercado, antes de que la competencia obtenga los permisos necesarios para anunciar su llegada. Basándonos en los resultados entregados por el análisis situacional y la investigación de mercado, se obtienen tres pilares fundamentales para las tácticas del período analizado, las que se convertirán

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Ryabchun. "THE CONCEPTION OF MARKETING MIX." Thesis, Київ 2018, 2018. http://er.nau.edu.ua/handle/NAU/33894.

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Andrews, Rick L. "Temporal changes in marketing mix effectiveness." Diss., This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-07282008-134759/.

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Lahtinen, Ville. "Assessing the effectiveness of the marketing mix in social marketing." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/381271.

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This research investigates whether a program utilising a full commercial marketing mix (4P) is more effective than a program using a promotion-only approach in increasing fruit and vegetable (FV) intake of children. Additionally, this research examines the effectiveness of the parental component of the same program examining the attitudes, subjective norms, behavioural control and intentions of parents for serving more fruit and vegetables to their children. Finally, the last study investigates the benefits and barriers of parents for serving fruit and vegetables, as separate groups of food, t

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Szwejkowska, Aneta, Leszek Puczynski, and Konrad Jezierski. "TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-733.

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<p>The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. They analyse all factors, which can influence on future product’s adaptation. Enterprise’s success is measured by amount of selling as well as customer satisfaction and behaviour. On the other hand, it is not obviously that companies need to change their marketing strate

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Mirošová, Leona. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414478.

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The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.

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Яренко, А. В. "Стисла характеристика Marketing-mix та його еволюція". Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/2535.

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Hommel, Mandy, Jeannine Ryssel, Caroline Muss, et al. "Handbuch zur Fallstudie “Der Marketing-Mix macht’s”." Dresdner Beiträge zur Wirtschaftspädagogik, 2020. https://tud.qucosa.de/id/qucosa%3A39016.

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Wirtschaftsunterricht kann für viele Lernende abstrakt und nur wenig nachvollziehbar bleiben. Wirtschaftliche Zusammenhänge und Wirkungen verschiedener wirtschaftspolitischer Maßnahmen im Unterricht zu verstehen, ist nicht immer leicht. Handlungsorientierter Unterricht kann hilfreich sein, um leichter an Vorwissen anknüpfen zu können, Lerninhalte erfahrbarer zu machen sowie eine tiefere Elaboration und Anwendbarkeit neuen Wissens zu fördern. An der Professur Wirtschaftspädagogik der TU Dresden wurde ausgehend von diesen Grundgedanken die Entwicklung von Fallstudien für den Wirtschaftslehreunte

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Uhlíř, Petr. "Web-marketing mix 4S v malé organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124719.

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The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promot

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Books on the topic "Marketing-Mix"

1

Mix, Marketing, ed. Le guide marketing mix. Marketing Mix, 1991.

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Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

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Baena, Guillermina. Credibilidad política y marketing mix. McGraw Hill, 1998.

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Robinson, Graham. The marketing mix: Video notes. Yorkshire Television, 1986.

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Rouffignac, Peter Danton de. Packaging in the marketing mix. Butterworth-Heinemann, 1990.

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Frank, Klaus. Die Smarte Marketing-Mix-Werkstatt. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40613-4.

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Codita, Roxana. Contingency Factors of Marketing-Mix Standardization. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6169-3.

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Hulme, Stephen F. Marketing mix: North Bridge Leisure Centre. [s.n.], 1986.

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Larrarte, Luis Barón. Marketing introduccion: del mix al plan. Universidad Pontificia Comillas, 1988.

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Yoon, Mike. Publishers' marketing mix instruments and customers' perception of marketing mix elements in UK computer book market. LCP, 2002.

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Book chapters on the topic "Marketing-Mix"

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-6916-3_4.

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02344-7_4.

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing Arbeitsbuch. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8783-9_4.

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Meffert, Heribert, Christoph Burmann, and Manfred Kirchgeorg. "Marketing-Mix." In Marketing Arbeitsbuch. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-3863-3_4.

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Britzelmaier, Bernd, and Hans Peter Studer. "Marketing-Mix." In Starthilfe Marketing. Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-87178-7_7.

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Christa, Harald. "Marketing-Mix." In Grundwissen Sozio-Marketing. VS Verlag für Sozialwissenschaften, 2010. http://dx.doi.org/10.1007/978-3-531-92438-0_7.

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Pöllmann, Lorenz. "Marketing-Mix." In Kulturmarketing. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20137-1_4.

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Berndt, Ralph. "Marketing-Mix." In Springer-Lehrbuch. Springer Berlin Heidelberg, 1995. http://dx.doi.org/10.1007/978-3-662-08498-4_6.

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Berndt, Ralph. "Marketing-Mix." In Springer-Lehrbuch. Springer Berlin Heidelberg, 1992. http://dx.doi.org/10.1007/978-3-662-08499-1_6.

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Berndt, Ralph. "Marketing-Mix." In Springer-Lehrbuch. Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-662-22129-7_6.

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Conference papers on the topic "Marketing-Mix"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in

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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.

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Jermsittiparsert, Kittisak. "Service marketing mix and service value." In the 3rd International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3361785.3361800.

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Railean, Еlena, and Natalia Cheradi. "The Marketing Mix As The Basis For The Implementation Of The Library's Marketing Strategy." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.72.

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The article proposes the use of the concept of marketing management in a modern library, analyzes the formation of the marketing mix and its use in long-term planning. The features of the use of marketing mix tools in the library's marketing strategy, based on seven elements of the mix, are highlighted. The library's main marketing goal is to ensure the quality of its documentary potential and the availability of resources and services to users. What is important is not just the creation of a new demand, but the development and the most complete satisfaction of the existing one, using all the

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own

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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential element of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significantly influenced all elements of the marketing mix, regardless of whether organizations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer behaviour, and their user experience in the digital environment. The res

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Chemsripong, Sujinda. "IMPACT OF COVID-19 PANDEMIC UPON JEWELRY AND GEMS BUSINESS: MARKETING MIXED PERSPECTIVE." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.895.

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The objective of this study was to determine the impact of the COVID-19 pandemic by examining the mar-keting mix strategy for Thai gem and jewelry businesses to find ways for business by exploring the marketing mix com-position of 369 jewelry and gems businesses in Thailand. Marketing mix difference was tested by using Paired Samples t-test during pre-and post-COVID and tested the hypothesis using multiple regression analysis. Results found that COVID-19 epidemic has affected almost every marketing mix component (price, distribution, sales promotion, and product) with a statistically significa

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"Marketing Mix Factors Affecting Healthy Eating Behavior." In May 11-12, 2018 Zagreb (Croatia). Higher Education And Innovation Group, 2018. http://dx.doi.org/10.17758/heaig3.h0518413.

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Guagliardi, José, Mario Pacanhan, Cláudio Luiz Chiusoli, and Luciane Stahl. "Marketing imobiliário: uma abordagem preliminar do marketing mix no mercado de Londrina." In IV Seminário Internacional da LARES. Latin American Real Estate Society, 2004. http://dx.doi.org/10.15396/lares2004_marketing.

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Chumaidiyah, Endang. "Marketing mix strategy in increasing marketing performance in Indonesia telecommunication services companies." In 2013 International Conference of Information and Communication Technology (ICoICT). IEEE, 2013. http://dx.doi.org/10.1109/icoict.2013.6574615.

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Reports on the topic "Marketing-Mix"

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Bonfrer, Andre, Ernst Berndt, and Alvin Silk. Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test. National Bureau of Economic Research, 2006. http://dx.doi.org/10.3386/w12756.

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Yang, Liying, Yi Qian, and Hui Xie. Handling Endogenous Marketing Mix Regressors in Correlated Heterogeneous Panels with Copula Augmented Mean Group Estimation. National Bureau of Economic Research, 2024. https://doi.org/10.3386/w33265.

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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur

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