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Academic literature on the topic 'Marketing. Öffentlichkeitsarbeit'
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Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing. Öffentlichkeitsarbeit.'
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Books on the topic "Marketing. Öffentlichkeitsarbeit"
Kies, Cosette N. Marketing and public relations for libraries. Scarecrow Press, 1987.
Find full textScott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. John Wiley & Sons, 2010.
Find full textThe new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. John Wiley & Sons, 2010.
Find full textReed, Sally Gardner. Making the case for your library: A how-to-do-it manual. Neal Schuman Publishers, 2001.
Find full textWeiner, Mark. Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. Wiley & Sons, Incorporated, John, 2006.
Find full textWeiner, Mark. Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. Wiley & Sons, Incorporated, John, 2007.
Find full textUnleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators). Jossey-Bass, 2006.
Find full textCoombs, W. Timothy, Sherry Holladay, and Frances Reynolds. It's Not Just PR: Public Relations and Society. Blackwell Publishing Limited, 2006.
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