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  1. Books

Academic literature on the topic 'Marketing. Öffentlichkeitsarbeit'

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Books on the topic "Marketing. Öffentlichkeitsarbeit"

1

Kies, Cosette N. Marketing and public relations for libraries. Scarecrow Press, 1987.

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2

Scott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. John Wiley & Sons, 2010.

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The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. John Wiley & Sons, 2010.

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4

Tuten, Tracy L. The Strategic Enterprise. Praeger, 2010.

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5

Reed, Sally Gardner. Making the case for your library: A how-to-do-it manual. Neal Schuman Publishers, 2001.

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6

Weiner, Mark. Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. Wiley & Sons, Incorporated, John, 2006.

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7

Weiner, Mark. Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. Wiley & Sons, Incorporated, John, 2007.

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8

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators). Jossey-Bass, 2006.

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9

Promotion for sport directors. Human Kinetics, 1996.

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10

Coombs, W. Timothy, Sherry Holladay, and Frances Reynolds. It's Not Just PR: Public Relations and Society. Blackwell Publishing Limited, 2006.

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