Relevant bibliographies by topics / Marketing of a family hotel

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Marketing of a family hotel'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing of a family hotel"

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Clauzel, Amélie, Nathalie Guichard, and Coralie Damay. "Exploring emotional traces in families’ recollection of experiences." Qualitative Market Research: An International Journal 23, no. 1 (January 30, 2020): 21–45. http://dx.doi.org/10.1108/qmr-07-2018-0076.

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Purpose From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays. Design/methodology/approach To explore the emotional dimension, this exploratory research is based on a triple qualitative approach (software, manual and a psychology-based approach). In total, 1,055 e-reviews, following a family stay in four- and five-star hotels, were collected. Findings The findings highlight an omnipresent emotional dimension in the recollections of experiences of consumers who have travelled with their families. These emotional traces differ according to the hotel’s positioning. Overall, positive emotions are much more prominent in the most luxurious hotels, while negative emotions are more related to the four-star hotels. Moreover, the four-star hotels reviews mainly associate emotions with the tangible aspects of the offer. Those in five-star hotels are more structured through intangible aspects. Research limitations/implications The study of family decision-making dynamic, with a focus on the role of each family member, is a first perspective. That of experiences recollections apart from the digital approach is also to be considered. Practical implications On the one hand, the objective is to extend the literature about the role of emotions in a service consumption process, and especially in a family context, trying to understand the post-purchase step of these customers. On the other hand, it is interesting for hotel managers to identify to which aspects of the offer (e.g. comfort, room, catering, decoration) the emotional traces that have remained in the customers’ memory are associated. Originality/value This study considers the family unit in a new way, that of its emotional memories’ traces of luxury hotels experiences. The post-consumer stage of the purchase process based on many spontaneous online reviews analysis is investigated.
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Antonić, Jelena Jardas, Ivana Matković, and Kristina Kaštelan. "Evaluation of Hotel Companies Owning Five-Star Hotels in Primorsko-Goranska County (Croatia) Using the Multi-Criteria Approach." Polish Journal of Sport and Tourism 26, no. 3 (September 1, 2019): 35–39. http://dx.doi.org/10.2478/pjst-2019-0018.

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AbstractIntroduction. High-category hotels are considered to be one of the most important elements of every tourist destination’s supply. Recently, the lack of highly rated hotels in the Republic of Croatia has often been criticized by the public because they are believed to be a prerequisite in the creation of a competitive tourist offer.Material and methods. The authors have performed a multi-criteria decision analysis of eight companies owning five-star hotels in Primorsko-Goranska County using the Analytic Hierarchy Process (AHP) method. Their business performance was evaluated based on both financial and market criteria. The financial criteria encompassed indicators of liquidity, indebtedness, activity and profitability. Data regarding the market indicators were collected using a questionnaire.Results. The importance of market criteria in the tourism industry is visible in tourist demand, which is founded on the perception of potential hotel guests, their recognition of the brand and thus the market potential of the hotels themselves. Therefore, both the financial and market aspect have been included in the Analytic Hierarchy Process analysis and synthesized to estimate the overall priority based on which the hotels were ranked. According to all criteria and sub-criteria, the best ranked hotel company is Eles Turizam j.d.o.o with its five-star hotel Mozart (0.2540), followed by Milenij hotels d.o.o. with its Milenij and Milenij Sveti Jakov. The third place has been assigned to Liburnija Rivijera Hoteli d.o.o. and its Ambasador.Conclusions. All but one of the analyzed five-star hotels are under the ownership of the biggest hotel companies in PGŽ with a long presence in the tourism industry. Therefore, it was expected that, due to their market recognizability and, consequently, their good financial performance, they would rank first. However, the research has shown that market potential does not necessarily imply best practices. Eles Turizam and its hotel Mozart were ranked the highest according to financial and overall priority scores. It may thus be concluded that even a small family hotel company with reduced marketing costs, especially one with an elite tourist offer, can compete with big hotel companies if it continuously assures the quality of its services.
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Bacik, Radovan, Richard Fedorko, Beata Gavurova, Maria Olearova, and Martin Rigelsky. "Hotel Marketing Policy: Role of Rating in Consumer Decision Making." Marketing and Management of Innovations, no. 2 (2020): 11–25. http://dx.doi.org/10.21272/mmi.2020.2-01.

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Tourism is a rapidly developing industry, covering a significant part of the gross domestic product. Understanding clients and meeting their needs is a dominant role to meet the economic objectives of accommodation facilities. The primary objective of the article is to evaluate the sentiment of the customers rating in the purpose of stays at top hotels in the Visegrad Group countries. This objective was accomplished based on exploratory analysis, sentiment analysis, and polarity analysis of various types of hotel stays (business travelers, couples, friends, family, and solo travelers). The analysis included 117 hotels from the Visegrad Group countries (the Czech Republic = 39-33.3%; Hungary = 15-12.8%; Poland = 56-47.9%; Slovak Republic = 7-6%) and input into analysis were obtained from online booking portal TripAdvisor during July in 2019. The analysis featured 22,400 customer reviews. The exploratory analysis made use of the frequency word cloud charts and association tables. In this section, it was found that there were no significant differences between the concept and syntax. The only difference is noticeable in solo travelers. The sentiment analysis assessed the relative frequencies of the sentiment, where significant differences were found in three of the ten analyzed areas - positive, trust, sadness. The last part of the analyzes assessed polarity (negative or positive review). However, no significant difference was found. Overall, the polarity of the positive outputs exceeded that of the negative outputs. Differential tests such as ANOVA, Kruskal-Wallis test, or Welch test were used to process the previous two parts. The choice of tests was justified by the outcomes of outliers and variance variability. The study points to perfect implementation of customer-oriented marketing theories in the hotels in question, as evidenced by relatively high values of specific areas of sentiment and relatively low differences between customer categories in terms of the type of their stay. Keywords: the sentiment, polarity, hotel, word cloud, difference analysis, Visegrad group, customer satisfaction.
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Nilashi, Mardani, Liao, Ahmadi, Manaf, and Almukadi. "A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews." Sustainability 11, no. 21 (October 29, 2019): 6013. http://dx.doi.org/10.3390/su11216013.

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This paper proposes a hybrid method for online reviews analysis through multi-criteria decision-making, text mining and predictive learning techniques to find the relative importance of factors affecting travelers’ decision-making in selecting green hotels with spa services. The proposed method is developed for the first time in the context of tourism and hospitality by this research, especially for customer segmentation in green hotels through customers’ online reviews. We use Self-Organizing Map (SOM) for cluster analysis, Latent Dirichlet Analysis (LDA) technique for analyzing textual reviews, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) for ranking hotel features, and Neuro-Fuzzy technique to reveal the customer satisfaction levels. The impact of green hotels with spa and non-spa services on travelers’ satisfaction is investigated for four travelling groups: Travelled solo, Travelled with family, Travelled as a couple and Travelled with friends. The proposed method is evaluated on the travelers’ reviews on 152 hotels in Malaysia. The findings of this study provide an important method for travelers’ decision-making for hotel selection through User-Generated Content (UGC) and help hotel managers to improve their service quality and marketing strategies.
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Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS. Research limitations/implications The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS. Practical implications The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures. Originality/value This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.
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Kurniawati, Ivana, and Jusuf I. Ibrahim. "PROMOTING CHIARO HOTEL USING A WEBSITE." K@ta Kita 5, no. 1 (July 18, 2017): 69–74. http://dx.doi.org/10.9744/katakita.5.1.69-74.

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Chiaro Hotel is a one-star hotel in Sidoarjo that is located at a strategic location. It is clean and comfortable family hotel. The problem of Chiaro Hotel is lack of promotion. Even though Chiaro Hotel has had some promotional tools, such as short promotional video, marketing booklet, and flyer, those promotional tools do not give good impact for the hotel because they do not show the uniqueness of Chiaro Hotel. Therefore, I make a website to solve Chiaro Hotel’s problem. This website can reach people in many places. Also, this website can help Chiaro Hotel to show the uniqueness that the hotel has. For my project, the website is mostly in English. The features in this website are “Home”, “About Us”, “Room”, “Facilities”, “Latest News”, ”Contact Us”, and “Booking Feature”. The benefits that Chiaro Hotel can get from this website are to be well-known among its competitors and get more customers.
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Karatepe, Osman M., and Georgiana Karadas. "Service employees’ fit, work-family conflict, and work engagement." Journal of Services Marketing 30, no. 5 (August 8, 2016): 554–66. http://dx.doi.org/10.1108/jsm-02-2015-0066.

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Purpose Using person–job fit, congruence and conservation of resources theories as the theoretical underpinnings, the purpose of this study is to propose and test a research model that investigates work-family conflict and family–work conflict as mediators of the impact of person–job fit on work engagement. The model also examines the mediating role of work engagement in the relationship between conflicts in the work–family interface and life satisfaction. Design/methodology/approach Data gathered from frontline hotel employees two weeks apart in three waves in Romania were utilized to assess the abovementioned relationships via structural equation modeling. Findings Two directions of conflict act as partial mediators between person–job fit and work engagement. Work engagement fully mediates the relationship between work–family conflict and life satisfaction, while it functions as a partial mediator of the effect of family–work conflict on life satisfaction. Originality/value This paper contributes to current knowledge by investigating the interrelationships of person–job fit, two directions of conflict, work engagement and life satisfaction.
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Poulsen, Malene Haahr, and Gde Indra Bhaskara. "Pemasaran Dan Persaingan Sofitel Bali Nusa Dua Beach Resort Sebagai Sebuah Atraksi Wisata." JURNAL DESTINASI PARIWISATA 7, no. 2 (December 31, 2019): 251. http://dx.doi.org/10.24843/jdepar.2019.v07.i02.p07.

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This research takes place in Sofitel Bali Nusa Dua Beach Resort. It aims to analyse the marketing and competition of Sofitel Bali as a tourist attraction. This is achieved by using the concept of marketing mix and Porter ?s Five Forces. The research of a hotel as a tourist attraction is conducted, because a hotel does not only serve as a place to sleep, rather does it serve a bigger role in the destination by giving the tourist an experience based on the product offered. This research uses both qualitative and quantitative data collected through observation and interviews from primary and secondary sources. The result of the research shows that the marketing of Sofitel Bali Nusa Dua Beach Resort as a tourist attraction is based on the target group, which is family. The brunch includes food, drinks and other facilities, such as a playground, pool, beach and entertainment. The promotion mostly happens through word of mouth and digital marketing. The biggest competitors are St. Regis, Westin and W Seminyak. Some substitute products are high tea, Sunday markets, beach clubs and even other tourist attractions. Suppliers and buyers have great powers, but this has not caused any problems for Sofitel Bali. Some advice to be given to the management of the brunch at Sofitel Bali is to always motivate the employees, adapt the product to meet the needs of the target group, to promote the pool and beach as a part of the brunch, to maintain a good relationship with suppliers and always be aware of competitors and take advantage of the uniqueness of the brunch at Sofitel Bali by specializing further in culture and life style. Keywords : hotel, tourist attraction, marketing, Sofitel
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Kung, Mabel T., and Yi Zhang. "Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy." International Journal of E-Business Research 7, no. 4 (October 2011): 31–49. http://dx.doi.org/10.4018/jebr.2011100103.

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The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.
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Andreu, Rosario, Diego Quer, and Laura Rienda. "The influence of family character on the choice of foreign market entry mode: An analysis of Spanish hotel chains." European Research on Management and Business Economics 26, no. 1 (January 2020): 40–44. http://dx.doi.org/10.1016/j.iedeen.2019.12.006.

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Dissertations / Theses on the topic "Marketing of a family hotel"

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Danišová, Magda. "Marketing rodinného penzionu ve Vysokých Tatrách." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9163.

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Master's thesis "Marketing of a family hotel in the High Tatras" is a marketing concept for a family hotel introducing all aspects of marketing that we should take into consideration both before and during its operation.
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Vaňková, Lucie. "Marketing služeb lázeňského zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15426.

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My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
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Pontarelli, Francesco, and Alarcón María Fernanda Ramos. "Hotel Eco-Friendly." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/144285.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING
Francesco Pontarelli [Parte I], María Fernanda Ramos Alarcón [Parte II]
El plan de marketing descrito a continuación busca la implementación de un hotel de características ecológicas en la zona central de Chile, la que según datos de Sernatur es la que recibe anualmente la mayor cantidad de turistas tanto nacionales como extranjeros, para definir el concepto bajo el cual se implementará el hotel, se ha tomado como referencia el concepto de Eco-Friendly al cual los autores han llegado a definir a través de la exploración de fuentes nacionales como también a nivel internacional. La estrategia a implementar se basará en en los ejes estratégicos logrados a partir de un análisis situacional que dio como resultado tres posibles opciones de desarrollo como lo so 1.- Aprovechar la búsqueda de viajes cortos de naturaleza a partir de una oferta basada en nuestra capacidad de inversión, y flexibilidad para dar ofertas concretas a partir de nuestro conocimiento de las necesidades de los clientes. 2.- Hacer frente a la desaceleración económica de los países latinoamericanos a partir de una oferta nueva, que se adecue a la necesidades especificas de los clientes generando propuestas flexibles y de colaboración con otros oferentes. 3.- Aprovechar el reconocimiento de Chile como destino de turismo de naturaleza y el apoyo de planes de gobierno a esta industria con una oferta novedosa basada en el conocimiento de los clientes. A partir de los ejes estratégicos, el plan de marketing buscará cumplir con los siguientes objetivos: 1. Conseguir a partir de nuestra propuesta como hotel sustentable ser reconocidos ante los consumidores pro ecológicos, como el mejor hotel ecológico en la zona de Casablanca, en un plazo de dos años. 2. Mejorar la competitividad del sector con trabajadores altamente capacitados, que entreguen valor en su desempeño, y contribuir al cierre de las brechas entre las competencias que tengan los profesionales del sector y los requerimientos de la industria. La consecución de los objetivos de marketing se plasman en la propuesta de valor definida como "Un hotel a menos de una hora de la capital de Chile, el que permitirá a sus huéspedes a partir de sus emplazamiento, mobiliario y actividades de naturaleza una experiencia ecológica y sensación de desconexión, relajo y disfrute.” En el plan de marketing se podrá observar en detalle el desarrollo de las siete variables del marketing de servicios, lo que concluye con un detalle del planes de implementaciones que permitan así el completo cumplimiento de los objetivos al final del segundo año de implementado el hotel.
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Boonchoo, Pattana. "Entrepreneurial marketing : evidence from the Thai hotel industry." Thesis, University of Reading, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.553058.

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The present thesis seeks to contribute to a relatively new area of research examining the interface between entrepreneurship and marketing, which is commonly referred to as entrepreneurial marketing (EM). The main aims of the study are twofold: (1) to explore and integrate the key dimensions of EM found in major EM literature in order to develop a new conceptual framework based on a resource-based view and the contingency theory in explaining the EM characteristics and behaviour of Thai hotels, and (2) to provide empirical evidence substantiating the interrelationships between the key dimensions of EM using exploratory and explanatory studies. To achieve these objectives, four major quantitative and qualitative studies were conducted, all of which complemented one another and contributed to the overall understanding of the proposed EM model. Through the use of cluster and regression analyses, the first two studies sought to explore the possible clusters of Thai hotels, based on key EM variables, and to test the interrelationships between the major variables governing cluster formations and selected EM variables. The third study explained and assessed the causal relationships and overall fit of the main EM model through structural equation modelling analysis. The last study was a qualitative study that sought to extend the explanations of marketing variables included in the model. It particularly aimed to explain the factors affecting managers' decisions to make changes to their marketing strategies, as well as the processes through which they make these changes. The data for the quantitative analyses were obtained through a mailed survey, with the final sample comprising 369 hotels across Thailand. Qualitative data were collected through semi- structured interviews with 40 hotel managers in five regions of the country. The overall findings supported the major claim of this thesis that organisations that are more entrepreneurially market- oriented tend to achieve better levels of organisational performance.
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Ondrášek, Pavel. "Návrh marketingové strategie pro vybraný hotel." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403839.

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Diplomová práce je rozdělena do třech části. První část se zaobírá teoretickými východisky vztahujícími se k marketingu a marketingové strategii. Poznatky z teoretických východisek jsou pak aplikovány k analýze současného stavu a prostředí hotelu. Na základě výsledků jednotlivých analýz je pak navrhnuta samotná marketingová strategie.
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Chapman, Alexis. "The co-creation of a luxury hotel brand online : The case of an international hotel brand." Thesis, Université Côte d'Azur (ComUE), 2017. http://www.theses.fr/2017AZUR0014/document.

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Le processus de co-création de valeur est un sujet déjà bien étudié dans la littérature marketing. Pour autant, la co-création de valeur dans un contexte digital, reste un domaine peu abordé si l’on prend en compte le nombre des recherches empiriques sur ce sujet. La recherche menée par l’entreprise Forrester par exemple montre une corrélation entre l’expérience des clients et les gains de revenus liés à leur fidélisation, que cette dernière soit mesurée par des achats répétés, un taux de changement de marque moins élevé, ou une augmentation des recommandations par bouche-à-oreille. Cette étude a également révélé, sur l’ensemble des industries analysées, un revenu supplémentaire potentiel de deux milliards de dollars pour les compagnies aériennes et de un milliard pour le secteur de l’hôtellerie. Le but de cette étude est d’explorer le double aspect de co-création marketing et de mesure de la valeur client entre l’entreprise et ses clients, dans le cadre du marketing digital. Des études précédentes sur les communautés en ligne ont principalement abordé la création de valeur du point de vue du client (Cova, Pace, 2006; Cova et al., 2011; Pongsakornrungsilp, Schroeder, 2011) en positionnant celui-ci comme le principal acteur de la création de la valeur (Grönroos, 2008; Vargo, Lusch, 2004; Vargo, Lusch, 2008)
This thesis presents and analyses the findings that showcase value co-creation within an online community of a luxury hotel business: the Fairmont Resorts Hotels and International. The FRHI group consists of the Fairmont Hotels & Resorts, Swiss Hotel, and Raffles Hotels & Resorts, but the focus for this case is specifically the online community of the Fairmont Hotel & Resorts brand website. In July 2016, FRHI was acquired by AccorHotels Group. Fairmont Hotels & Resorts, the Canadian based hotel group manages over 74 hotel properties in 21 countries worldwide. The aim of this study is to analyse the value dimensions between the company and its customers from a digital marketing perspective. Previous studies relating to value co-creation in digital communities have for the most part focused on the consumer perspective in the creation of that value (Cova and Pace, 2006; Cova et al. 2011; Grönroos, 2008; Vargo & Lusch, 2004, 2008; Pongsakornrungsilp and Schroeder, 2011). This thesis adopts a holistic approach through a qualitative multi-method case study, and reveals significant insights into the relationship between brand communities and company strategies. With the proliferation of social media platforms and consumers dedicating ever-increasing time to online activities this research area is becoming increasingly important to companies and their marketing executives (Wang et al. 2016)
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Barata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.

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Mestrado em Marketing
Este projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caracteriza este estabelecimento, bem como uma recolha de dados primários e secundários. De modo a obter a perceção dos clientes, foi aplicado um inquérito baseado no modelo SERVQUAL, adaptado à Indústria do Turismo e Hotelaria, de Salazar, Costa e Rita (2010). Foram, também, desenvolvidas entrevistas semi-estruturadas, de carácter informal, a alguns funcionários do hotel. Neste seguimento, foi possível identificar os principais pontos fortes e fracos desta empresa, bem como as áreas com maior necessidade de incidência. Um target elitista e uma aposta nos mercados emergentes estão subjacentes às ações de marketing-mix a desenvolver. A criação de novas ofertas traduz-se em packages com ligeiros aumentos no preço dos quartos, aliados à inclusão de serviços inovadores. A nível da comunicação interna salienta-se a implementação de práticas motivacionais e recreativas, assim como a criação de uma plataforma de intranet. Assim, o Plano de Marketing desenvolvido apresenta diversas ações e estratégias, que focam o contínuo crescimento e reforço da imagem de marca deste hotel, bem como uma melhoria dos resultados alcançados.
This project has as main objective to develop a marketing plan, directed to the Hotel Palácio Estoril Golf & Spa, seeking a reformulation and innovation of the offered product and strategies presently used, once the two main problems stand out are the difficulty in following the average prices established and shortcomings in the Internal Communication. Action research was the methodology used, which aims to prepare a research work related to factors with direct connection to the business that characterizes this establishment, as well as the collection of primary and secondary data. In order to obtain the perception of the clients, a survey based on the SERVQUAL model adapted to the Tourism and Hospitality Industry from Salazar, Costa and Rita (2010), was applied. Furthermore, semi-structured interviews were developed and conducted, with an informal character, to selected hotel staff. This way, it was possible to identify the main strengths and weaknesses of this company as well as the areas with greatest need of focus. An elitist target and a focus in emerging markets underlie the marketing-mix tactics to implement. The creation of new offers translates into "packages" with slight increases in room rates, combined with the inclusion of innovative services. Regarding the reformulation of the internal communication, the implementation of motivational and recreational practices and the creation of an intranet platform are highlighted. Thus, the marketing plan presents actions and strategies that focus on continued growth and strengthening of the brand image of this hotel as well as improvement of achieved results.
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Summa, Tosporn. "Assessing the hotel requirements of professional sports teams for the hotel industry." Thesis, Virginia Tech, 1994. http://hdl.handle.net/10919/41944.

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Pienaar, J. A. "Effective international expansion strategies for hotel companies." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1156.

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This study investigated the expansion strategies of hotel companies that want to expand away from their local market. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalisation and service industries. Due to the major changes impacting upon the industry due to the effects of technology and globalisation, it would be useful to establish the important key factors and processes involved during internationalisation. Expanding cross border for a hotel group signifies a number of challenges that must be focused on at the same time. Markets need to be identified, political stability needs to be scanned and cultural differences must be taken into consideration. Logistics and supply chain have to be developed together with operational issues from financial reporting, marketing and human resources. Organisational structures must be adapted to take into account the new levels of responsibility. An in-depth review of the literature regarding internationalisation was conducted, which evidenced that the most useful model for answering the questions was the eclectic paradigm as developed by John Dunning (1993). The paradigm has been used in many manufacturing and service sector studies, including that of the hotel sector (Contractor and Kundu, 1994). A questionnaire was compiled and interviews were set up with the directors and executives tasked with the respective companies’ expansion programmes. Due mainly to the effects of new technology and globalisation on the hotel industry, there have been many changes in the last decade, including increasing consolidation and concentration and an increasing importance upon branding and financial performance. It was apparent from the research that the time taken to internationalise by hotel chains has reduced significantly in the last decade, especially if one looks at the performance of hotel companies such as Accor Hotels. iii Only two of the three companies studied in this treatise had undertaken expansion into Africa with the third company ready for entering soon. Nonequity involvement in general was the most favoured form of involvement with majority of their expansions based on management contracts, joint partnership or franchises. The role of the functional departments, the importance of a global outlook and the necessary structural changes during international expansion was also explored. In order to answer the various research propositions that are posed, the researcher chose to base this research on a phenomenological approach through case study analysis.
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Vachková, Rita. "Online marketing v hotelnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191697.

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This thesis is focused on online marketing and its application and use in hotel industry. The aim is to familiarise the reader with this issue and in the context of this objective create a study with a comprehensive view on online marketing in hotel industry, that is further complemented by the own research. In the context of primary research was determined the sub-objective - to analyse the situation of online marketing on the market of hotels in Prague, especially in terms of their internet presentation and advertising in search engines. The thesis is divided into three parts. First is a theoretical definition of online marketing, which is followed by secondary research concerning the usage of internet in the Czech Republic, then there is a mapping of the current situation in hotel industry, where is again used secondary research. The thesis concludes with primary research focused on the online marketing of hotels in Prague. Whole thesis is carried out in cooperation with the company Blueberry.cz Apps, s.r.o.
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Books on the topic "Marketing of a family hotel"

1

Barth, Klaus, Sabine Benden, and Hans-Joachim Theis. Hotel-Marketing. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-89679-7.

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Barth, Klaus, and Hans-Joachim Theis. Hotel-Marketing. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89936-1.

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Collins, David James. Marketing hotel services. Dublin: University College Dublin, 1989.

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Troy, David A. Strategic hotel/motel marketing. East Lansing, Mich: Educational Institute of the American Hotel & Motel Association, 1985.

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A, Troy David, and Troy David A, eds. Strategic hotel/motel marketing. East Lansing, Mich: Educational Institute of the American Hotel & Motel Association, 1986.

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Hotel sales & operations. Albany: Delmar, 1999.

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C, Dorf David, ed. Contemporary hotel sales: A study of current hotel business promotion procedures and practices. Englewood Cliffs, N.J: Prentice-Hall, 1992.

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Nelson, Brenda. Marketing opportunities for hotel development in Dublin. Dublin: University College Dublin, 1989.

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Makens, James C. The hotel sales and marketing plan book. Winston-Salem, N.C: Marion-Clarence Publishing House, 1990.

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Toraman, Murat. Quality in service marketing for hotel industry: Case study Hasting's Europa Hotel. [s.l: The Author], 1997.

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Book chapters on the topic "Marketing of a family hotel"

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Barth, Klaus, and Hans-Joachim Theis. "Marketing-Kontrolle." In Hotel-Marketing, 247–301. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89936-1_4.

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Barth, Klaus, Sabine Benden, and Hans-Joachim Theis. "Marketing-Kontrolle." In Hotel-Marketing, 201–49. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-89679-7_4.

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Barth, Klaus, and Hans-Joachim Theis. "Grundlagen des Hotel-Marketing." In Hotel-Marketing, 1–42. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89936-1_1.

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Barth, Klaus, and Hans-Joachim Theis. "Marketing-Strategien für Hotelunternehmungen." In Hotel-Marketing, 43–148. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89936-1_2.

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Barth, Klaus, and Hans-Joachim Theis. "Die Ausgestaltung des Marketing-Mix von Hotelunternehmungen." In Hotel-Marketing, 149–246. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89936-1_3.

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Barth, Klaus, Sabine Benden, and Hans-Joachim Theis. "Grundlagen des Hotel-Marketing." In Hotel-Marketing, 1–37. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-89679-7_1.

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Barth, Klaus, Sabine Benden, and Hans-Joachim Theis. "Marketing-Strategien für Hotelunternehmungen." In Hotel-Marketing, 39–120. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-89679-7_2.

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Barth, Klaus, Sabine Benden, and Hans-Joachim Theis. "Die Ausgestaltung des Marketing-Mix von Hotelunternehmungen." In Hotel-Marketing, 121–200. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-89679-7_3.

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Kamenidou, Irene, Spyridon Mamalis, Evangelia-Zoi Bara, and Stavros Pavlidis. "Hotel Satisfaction from Generation Y." In Strategic Innovative Marketing and Tourism, 1021–28. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_118.

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Feiertag, Howard. "Helpful Tips for Hotel Sales Staff." In Hospitality Sales and Marketing, 417–97. Articles originally published in Hotel management.: Apple Academic Press, 2019. http://dx.doi.org/10.1201/9780429057205-11.

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Conference papers on the topic "Marketing of a family hotel"

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Qian, Min, and Taixiang Ding. "Analysis of Hanting Hotel Service Marketing Strategy." In Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ieesasm-17.2018.95.

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Yu, Yixian. "Research on Marketing Strategy of Economy Hotel." In 2013 International Conference on Information, Business and Education Technology (ICIBET-2013). Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/icibet.2013.290.

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Weidong, Wu. "Study on Hotel Marketing Strategy under Web 3.0." In 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.42.

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Peng, Si-Yu. "Fragrance Marketing: An Innovation in the Hotel Industry." In 2015 International Conference on Management Science and Management Innovation (MSMI 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/msmi-15.2015.16.

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Đaković, Jelena, Angelina Njeguš, and Nikola Milović. "System Issues and Requirements of Hotel Marketing Management." In Sinteza 2016. Belgrade, Serbia: Singidunum University, 2016. http://dx.doi.org/10.15308/sinteza-2016-533-537.

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"The application of service marketing strategy in hotel management." In 2018 International Conference on Computer, Civil Engineering and Management Science. Francis Academic Press, 2018. http://dx.doi.org/10.25236/iccems.2018.07.

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Çelik, Pinar, and Murat Çaylak. "RESEARCH ON USAGE OF NEW MARKETING TOOL SOCIAL MEDIA IN HOTEL FIRMS: RIXOS HOTEL CHAIN." In 24th International Academic Conference, Barcelona. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/iac.2016.024.016.

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Revilla, Raquel Garcia, and Olga Martinez Moure. "Keys for tourist loyalty. An analysis from hotel marketing: Case study of Spanish hotel chains." In 2018 13th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2018. http://dx.doi.org/10.23919/cisti.2018.8399440.

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Huang, Ziwei, and Lei Wang. "The Analysis based on the Internal Marketing Hotel Employee Satisfaction." In International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/lemcs-14.2014.96.

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"MARKETING STRATEGY FOR HOTEL ENTERPRISES AS A CORE TO BUSINESS DEVELOPMENT." In Global Business and Law Development Imperatives. Київський національний торговельно-економічний університет, 2019. http://dx.doi.org/10.31617/k.knute.2019-10-10.51.

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